SPRing 2011 etnies Skate Team: Tyler Bledsoe Devine Calloway Kyle Leeper Sean Malto Jose Rojo Ryan Sheckler Mikey Taylor Davis Torgerson Willow PAS PHOTO BY J. GRANT BRITTAIN It began in France in 1986 with a small group of skateboarders led by a guy named Platoon. What they wanted was simply to skate in good Every major revolution in history started with a vision and that’s where Pierre-André Senizergues comes into the etnies story. Embraced early by etnies, he not that didn’t keep falling apart. They convinced Platoon’s shoemaker father, who worked with gurus Yvon and Guy Rautureau, to only had one of their early pro model shoes, but he started influencing the way they designed their skate shoes, taking it to a new level of quality design that help them create a brand that would give them what they wanted. Inspired by their tight camaraderie, they derived the name from the word pushed the envelope of skate footwear toward the future. Hitting the land of concrete in California, Pierre-André saw the opportunity to create upheaval in an ethnic that came from the concept of a tribe -- etnies. This tribe of skateboarders ignited the French Revolution for etnies by overthrowing the industry and bring a fresh product to skateboarders in the United States. Humble in his beginnings, Pierre-André lived in his beat up blue van for six months current status quo of duct tape and shoe goo and created a better product that was built specifically for what they did best – . and from this van, the etnies American Revolution began. Fiercely passionate, he did whatever it took to build etnies’ presence while staying true to his roots etnies built the first TRUE . Twenty-five years later, that commitment is unwavering as this tribe continues to press forward. as a Frenchman and a skateboarder. Because of Pierre-André’s vision, etnies detonated change for an industry by raising the bar in what people can expect in skate footwear by pioneering many of the industry firsts that are now standards across the globe- reinforced triple-stitching, shock absorbing technology, enhanced rubber for durability and many more. Today every brand has a flashy name to call their latest and greatest technology, but these skateboarder-driven shoe advancements all started from etnies who fueled transformation for an entire industry, and changed the landscape demanding that as skateboarding progresses, so must the product evolve to meet the performance demands of its greatest participants. VY 488 DARK/NA

RED/WHITE 616

BURGUNDY 602

BLACK/GREY 570

DARK NA VY 488 2

Designed and tested by Mikey Taylor. Vulcanized construction. Lower hidden lace loops. Padded tongue and collar. Evolution MS™ runs full length of midsole. STI Foam™ Pro 1 footbed for increased comfort and cushioning. Available in sizes: 5-14 4102000065

BLACK/GOLD 970

BLACK/WHITE/GREY 980

GREYWHITE 370

< NEW STYLE!

Updated mid-top design. Unique elongated toe cap extends to heel. Asymmetrical medial adds additional underlay for contrast material or color. Boat-inspired leather lace. Custom trim package. STI DTTF™ Pro 1 footbed for sophisticated comfort. Available in sizes: 5-14 4101000314

CAMO 341

BLACK/GUM 964

WHITE/BLACK/GUM 115

Designed and tested by Sean Malto. Triple stitch toe cap. Classic vulcanized construction. Lower hidden lace loops. Padded tongue and collar. STI DTTF™ Pro 1 footbed for increased comfort and cushioning. Available in sizes: 5-14 4102000046

FORREST 351

NATURAL 101

GREY/WHITE 370 LS

RED/WHITE 616 Designed and tested by Sean Malto. Classic vulcanized one piece toe construction. Slimmer silhouette with reduced padding. STI DTTF™ Pro 1 footbed for increased comfort and cushioning. Available in sizes: 5-14 4102000073

BLACK/WHITE 976

<

BLACK/WHITE/SILVER 983

MID

Designed and tested by Devine Calloway. One piece toe cap. Vulcanized construction. Lower hidden lace loops. Hi-top collar and removable strap for support. STI Foam™ Pro 1 footbed for increased comfort and cushioning. 400 NBS rubber outsole with internal EVA midsole. Available in sizes: 5-14 4102000063

OLIVE/ORANGE 308

BLACK/GREY/GUM 579

GREY/WHITE/GUM 380

< NEW STYLE!

Athletic-inspired team model with classic heritage inspiration. “RAP BAR” design presents distinguishing mark on cupsole with entirely new shape and feel. Flo™ tongue provides breathability and STI DTTF™ Pro 1 footbed for increased comfort and cushioning. One piece toe cap simplifies overall look. etnies D.O.B. on upper with subtle “‘86” stitch detail. Available in sizes: 5-14 4101000312

NAVY/WHITE/RED 475

BLACK/GREY 570

BURGUNDY/GOLD 639

One piece toe cap with deco stitch detail. Classic vulcanized construction. Lower hidden lace loops. Mid-top height for more ankle support. Padded tongue and collar. STI DTTF™ Pro 1 footbed for increased comfort and cushioning. Available in sizes: 5-14 4102000051

BROWN/BLUE 211

DEAD MEaT S/S TEE art By Don Pendleton

Screen-printed T-shirt. Custom sleeve label. Available in sizes: S, M, L, XL 4130002179

WHITE 100 -- BLACK 001 -- GREY/HEATHER 043

StrucTuRes S/S TEE

Screen-printed T-shirt. Custom sleeve label. Available in sizes: S, M, L, XL 4130002180

WHITE 100 -- BLACK 001 ShadowS S/S TEE GUILlOTiNE S/S TEE Screen-printed T-shirt. Custom sleeve label. art By toDd BraTRUd Available in sizes: S, M, L, XL 4130002182

Screen-printed T-shirt. Custom sleeve label. Available in sizes: S, M, L, XL 4130002187

WHITE 100 -- BLACK 001

BLACK 001 -- RED 600 -- GREY/HEATHER 043

Rags S/S TEE art By toDd BraTRUd

Screen-printed T-shirt with mineral wash. Custom sleeve label. Available in sizes: S, M, L, XL 4130002181

RED 600 -- GREY 020

MIKEY taY l o R 2 2 BURGUNDY 602 BLACK/GREY 570 DARK NAVY 488 BLACK/GOLD 970 Dead MeaT SUEDE SUEDE/LEATHER SUEDE SUEDE 4102000065 DELIVERING: February 2011 DELIVERING: February 2011 DELIVERING: February 2011 DELIVERING: February 2011 4130002179 Available in sizes: 5-14 NEW COLORWAY! NEW COLORWAY! 25 FUCKIN YEARS! NEW COLORWAY! art By Don Pendleton

Lancaster WHITE 100 BLACK 001 GREY/HEATHER 043

NEW StYLe! BLACK/WHITE/GREY 980 GREY/WHITE 370 CAMO 341 SUEDE SUEDE CANVAS 4101000314 DELIVERING: January 2011 DELIVERING: January 2011 DELIVERING: January 2011 Available in sizes: 5-14 GuiLloTinE 4130002187 art By toDd BraTRUd MALTO 4102000046 BLACK/GUM 964 WHITE/BLACK/GUM 115 FORREST 351 BLACK/WHITE 976 Available in sizes: 5-14 SUEDE SPLIT SUEDE SUEDE DELIVERING: January 2011 DELIVERING: January 2011 DELIVERING: January 2011 DELIVERING: January 2011 BLACK 001 RED 600 GREY/HEATHER 043 NEW COLORWAY! NEW COLORWAY! NeW COLORWAY!

MALTO LS StrucTures 4102000073 4130002180 Available in sizes: 5-14 NATURAL 101 GREY/WHITE 370 RED/WHITE 616 BLACK/WHITE 976 SUEDE SUEDE SUEDE SUEDE DELIVERING: February 2011 DELIVERING: February 2011 DELIVERING: February 2011 DELIVERING: February 2011 NeW COLORWAY! NeW COLORWAY! 25 FUCKIN YEARS!

WHITE 100 BLACK 001 MALTO LS

4107000312 < BLACK/WHITE 976 Available in sizes: 5-14 FULL GRAIN LEATHER DELIVERING: February 2011 FOURSTAR COLORWAY! RaGs 4130002181 devinE MID art By toDd BraTRUd 4102000063 Available in sizes: 5-14 BLACK/WHITE/SILVER 976 OLIVE/ORANGE 308 RED 600 GREY 020 SUEDE SUEDE DELIVERING: February 2011 DELIVERING: February 2011 NeW COLORWAY! NeW COLORWAY! ShadowS BARCI 4130002182

NEW StYLe! BLACK/GREY/GUM 579 GREY/WHITE/GUM 380 NAVY/WHITE/RED 475 4101000312 SUEDE SUEDE SUEDE Available in sizes: 5-14 DELIVERING: March 2011 DELIVERING: March 2011 DELIVERING: March 2011 WHITE 100 BLACK 001 porTland 4102000051 BLACK/GREY 570 BURGUNDY/GOLD 639 BROWN/BLUE 211 BLACK/BLACK/WHITE 552 Available in sizes: 5-14 SUEDE SUEDE SUEDE SUEDE/CANVAS DELIVERING: March 2011 DELIVERING: March 2011 DELIVERING: March 2011 DELIVERING: March 2011 OVERVIEW NEW COLORWAY! NEW COLORWAY! NEW COLORWAY! NEW FOOTBEDS! FOOTBED REFERENCE GUIDE

Formulated with OrthoLite, new STI FoamTM Formulated with OrthoLite, the FoamTM Lite Built around the needs of pro team riders Lite 1 insoles won’t pack out providing long 2 insoles feature an EVA foam heel cup for the lightweight STI FoamTM Pro 1 footbeds lasting comfort for your feet. Created with added protection. Created with recycled provide superior cushioning. recycled rubber, OrthoLite is moisture rubber, this OrthoLite moisture wicking, wicking and antimicrobial to keep feet dry antimicrobial footbed provides long lasting and odor free. dry odor-free comfort for your feet.

The FoamTM Pro 2 dual-density footbed was The DTTFTM (Drop to the Floor) Pro 1 drops Dropping a shoe to the floor, or more built for the most demanding pro team the shoe to the floor, or more importantly to importantly to the griptape, is the sur- riders’ needs with harder foam around the griptape, which is the surest way to get est way to get incredible board feel. The the perimeter that provides support and incredible board feel. DTTFTM Pro 2 foot bed does just that protection while the softer foam provides while providing comfort and heel incredible board feel and control. bruise protection with System G2TM Lite inserted in the heel.

Photos by Oliver Barton, Sam McGuire and the etnies staff. Questions, comments, feedback? E-mail us at: [email protected] 20162 Windrow Drive, Lake Forest, CA 92630 PH. 949.460.2020 FAX 949.460.2010 Sole Technology Europe BV Generaal Vetterstraat 76A 1059 BW Amsterdam The Netherlands PH. +31 20 355 1100 FAX +31 20 355 1199 www.etnies.com www.soletechnology.com Some products in this catalog may not be available in all countries. etnies is a registered trademark. ©2011 Sole Technology, Inc. All rights reserved. The information in this catalog is current as of the time of publication. THE WORLD’S ONLY SKATEBOARDING RESEARCH FACILITY. FOR The contents of this catalog and/or the actual specifications of all products are subject to change without notice. etnies.com