FOR IMMEDIATE RELEASE CONTACT: Sara Flight (561) 659-8465 Bonnie Reuben (310) 248-3852
[email protected] [email protected] The Breakers Palm Beach - More than a Century of History PALM BEACH, FL – The Breakers’ celebrated history is a tribute to its founder, Henry Morrison Flagler, the man who transformed South Florida into a vacation destination for millions. Now into its second century, the resort not only enjoys national and international acclaim, but it continues to thrive under the ownership of Flagler’s heirs. Flagler’s Fortune and Florida’s East Coast When Henry Morrison Flagler first visited Florida in March 1878, he had accumulated a vast fortune with the Standard Oil Company (today Exxon Mobil) in Cleveland and New York as a longtime partner of John D. Rockefeller. In 1882, with the founding of the Standard Oil Trust, the then 52-year-old was earning and able to depend on an annual income of several millions from dividends. Impressed by Florida’s mild winter climate, Flagler decided to gradually withdraw from the company's day-to-day operations and turn his vision towards Florida and his new role of resort developer and railroad king. In 1885, Flagler acquired a site and began the construction of his first hotel in St. Augustine, Florida. Ever the entrepreneur, he continued to build south towards Palm Beach, buying and building Florida railroads and rapidly extending lines down the state's east coast. As the Florida East Coast Railroad opened the region to development and tourism, Flagler continued to acquire or construct resort hotels along the route.