2016 Advertising Tab

Home , Daily Record (Maryland), Jacksonville Daily News, The Shelby Star

2016 ADVERTISING TAB

SPONSORED CONTENT

Raleigh in awe as 295 advertising awards are President Dunn discusses her Olympic given at state press luncheon dreams in windsurfing and sailing

Videos Index Hugh Morton Photographer of the Year ...... 3 General Excellence ...... 5 Division A ...... 6 Division B ...... 10 Division C ...... 16 Media and the Law Awards...... 20 Public Notice Awards...... 20 Arts & Entertainment Travel & Leisure Style Freedom of Information Award ...... 20 Phil and the Flops on StarNews in Wilming- Debby Barden, Mont- gomery Herald, on Duke Higher Education Awards...... 21 the amazing rise of ton heads to Raleigh Community/Public Service Awards...... 23 their video careers career looks that work! Division D ...... 26 Division E ...... 31 Division F ...... 38 Division O ...... 42

Education Politics/Government Our Opinion Are we prepared for Will ad taxes become a GateHouse Coastal the future? reality in NC? Group on the “office” 2016 Best Ad Contest THE BEST IN SHOW Best In Show Winners Here are the entries chosen as the Best of Show in each division. All of the first-place winners are judged against each other regardless of category.

2015-16 WINTER TIMES PAGE 37 DIVISION A Celebrate DIVISION B Your Ali Mizell, Pam Bullock, aith Meleah Bryan, Rick Mary Wayt F Tobin Skiing Snowboarding Ice Skating Tubing Brand New Tubing Roanoke Beacon Watauga Democrat Facility Newly Remodeled Beech Tree Plymouth Boone Bar & Grille Free Lessons Mon-Thurs, non Holiday, Celebrate Your Faith Beech Mountain Resort Ages 8 and Older 5506’ Highest SkyBar in NC Judge’s Comments: This piece Judge’s Comments: Copy and Shopping Dining gives most readers an oppor- photos work well together to Nightlife Nursery & tunity to find a home for their clearly position the resort to Snow Kamp #beechmtnmtn BeechMountainResort.comBeechMountainResort.com faith. Well done. A Special Supplement to readers. the Roanoke Beacon March 2016

DIVISION C DIVISION D Scott Yancey DJ Short, Natasha The Pilot Alexander, Staff Southern Pines The Star Reading Rocks Shelby

Judge’s Comments: Well who American Legion World THE AMERICAN LEGION OFFICIAL 2016 ALWS PROGRAM ELBY, NORTH CAROLIN SH ND C A doesn’t want to get one of these Celebrating 90 Years CLEVELA OUNTY Series $5 chairs after seeing this ad? Judge’s comments: The clear Great color and photos. winner. A true labor of love. Great editorial content. Great ad support. A true keepsake for all fans in attendance. Excellent.

2 Best overall niche publication

All About neb DIVISION E WOMEN uedding edition Kristin Staff Powers Obiso The Herald-Sun The perfect Durham wedding Anniversaries featuring Judge’s Comments: A clever Local Brides plus tips, venues, gifts, concept - anniversaries - is a CELEBRATING vendors, inspiration and so much more! A special advertising publication. Anniversaries The Herald-Sun, founded in 1889. January 27, 2016 great way for businesses to ad- Downtown Durham circa 1940s vertise and show pride in their longevity, and their place in history, at the same time. All About Women Staff Watauga Democrat Boone All About Women - Wedding Edition Judge’s comments: Creative “contents” page. Photos capture the essence of every subject. Great design! Well done, great job! DIVISION F ’ Metro Creative Graphics Jennifer Fisher, Jason Saturday, Plus Business Winners Beck May14 These awards are given to the newspaper in each division that Fayetteville Observer 11 a.m. to 3p.m. CrownExpoCenter accumulated the most points in the regular contest categories. Fayetteville Thrive Division A Division D Judge’s Comments: Consis- Roanoke Beacon The Daily Herald tently good-looking ads that Plymouth Roanoke Rapids seamlessly accompany the sophisticated page design. A Division B Division E FREE section to be proud of. Expo! The State Port Pilot Hickory Daily Record Southport Hickory Division C Division F The Pilot StarNews Southern Pines Wilmington Metro Creative Graphics is your source for hi-res photos, clipart, ad services, editorial content, auto photos and more. www.metrocreativegraphics.com

3 DIVISION A Community newspapers under 3,500 circulation BEST FOOD AD BEST HOME FURNISHINGS/ BEST COLOR 2nd Place 1st Place Crossroads Chronicle APPLIANCES AD INSTITUTIONAL AD Cashiers The Highlander 1st Place 1st Place Staff Highlands The Highlander The Roanoke Beacon Stephanie Mason A Year in Cashiers calendar Highlands Plymouth Beautiful landscape and nature photography Pizza Place Stephanie Mason, Josh Smith Pamela Bullock, Mary Wayt Very well thought out design, covers all the should give this calendar a place on many Stephen Baldwin Farmer Grain bases. Clearly a talented graphics designer. readers’ walls. It is the up-lit photo that just really grabs your Use of the blue makes the grain mills pop out. Very appealing ad. eye. And smart use of the golden text color to Excellent. 3rd Place 2nd Place play off the lighting. Spot on! The Highlander 2nd Place The Crossroads Chronicle Highlands 2nd Place The Cherokee One Feather Cashiers Stephanie Mason, Brad Spaulding The Roanoke Beacon Cherokee Zena Lynch Make A Splash Flyer Plymouth Scott Brings Plenty El Manzanillo Simplicity creates power. This flyer makes it Pamela Bullock, Mary Wayt Battle of the Nations Creative use of space. easier for advertisers to choose the ad cam- Schewel The use of the gold is extremely attention get- paign that is right for them. The “negative” space is what makes this ad ting. Nice job. BEST B&W RESTAURANT/ look sooo nice. No need to make photos mas- ENTERTAINMENT AD sive and text huge, when this proves that you 3rd Place BEST SPECIAL SECTION 1st Place can tone things down and get even more eyes The Roanoke Beacon 1st Place The Highlander to take notice. Plymouth The Roanoke Beacon Pamela Bullock, Mary Wayt Plymouth Highlands 3rd Place Staff SHIIP Pamela Bullock, Mary Wayt Crossroads Chronicle The reverse and the person’s skin tone---very OTV Senior Focus Cashiers good. The logo color pops out with contrast. Multiple photos guarantees that the reader Zena Lynch 2nd Place spends some time looking at the ad. Copy Bounds Cave’s Rug Gallery BEST USE OF COLOR The Highlander manages to highlight the scenic location and Nice, simple, attractive ad. Really like the fonts 1st Place Highlands music along with the food. too. Crossroads Chronicle Staff 2nd Place Cashiers Summer Calendar Insert Blowing Rocket BEST APPAREL, JEWELRY & Zena Lynch 3rd Place Blowing Rock ACCESSORIES AD Firemoss Pottery The Roanoke Beacon Brandon Carini, Brenda Minton 1st Place This ad has such a calmness to it. It really gives Plymouth Subway you a sense of the personal touch that goes into Perquimans Weekly Staff You can’t miss the FREE offer to kick off the Hertford each piece. Wonderful photo and use of type Grand Opening. And the recognizable logo style. First on Scene Bev Alexander, Creative Staff of Subway is prominent. This would certainly 2nd Place get the attention of Subway fans and bargain Vaughan’s Jewelry BEST COMMUNITY hunters! The Highlander 2nd Place Highlands SERVICE SIGNATURE PAGE The Roanoke Beacon Staff OR BEST SHARED PAGE BEST COLOR RESTAURANT/ Plymouth Palillos 1st Place Pamela Bullock, Mary Wayt ENTERTAINMENT AD This ad reflects the beauty of the craftsman- Crossroads Chronicle Jewel Shoppe 1st Place ship shown in the photos. Very warm colors Cashiers and use of borders draws your eye through the The Roanoke Beacon Staff Plymouth 3rd Place entire ad. Great job. Crossroads Chronicle Hometown Heroes Mary Wayt, Pam Bullock 3rd Place Cashiers 2nd Place Herring Festival The Cherokee One Feather Zena Lynch Perquimans Weekly Excellent idea .... using a pink ticket. Nice work. Cherokee Robin’s Nest Hertford 2nd Place Robert Jumper Bev Alexander, Creative Staff The Highlander BEST B&W Yeah Baby Yeah Martin Luther King Tribute Highlands Hard to resist an ad that uses the old school Stephanie Mason INSTITUTIONAL AD tie-dye look and the word “groov-a-licious”. 3rd Place Literacy Council 1st Place The students look so formal and then you are Perquimans Weekly jolted with the ad. This is a well designed ad which we could not Crossroads Chronicle Hertford pass up as a winner. This design does justice to Cashiers Bev Alexander, Creative Staff ads in community newspapers. Zena Lynch BEST INNOVATIVE CONCEPT Memorial Day Tribute 1st Place 3rd Place Hampton Inn & Suites The Roanoke Beacon The Roanoke Beacon 2nd Place BEST SMALL AD Plymouth 1st Place Plymouth Perquimans Weekly Ali Mizell, Pam Bullock, Mary Wayt The Roanoke Beacon Mary Wayt Hertford Celebrate Your Faith Plymouth Peanut Festival Bev Alexander, Creative Staff To get all of these churches to participate is an Chowan Animal Hospital amazing achievement onto itself. Well done. Mary Wayt Flea Market Nicely Done! Love the lack of a border. Clean, 4 sharp and not clutter. Stands out. DIVISION A Community newspapers under 3,500 circulation 2nd Place Stephanie Mason, Brad Spaulding Very patriotic ad with the colors and the cars 3rd Place The Roanoke Beacon Pat Allen and text! Crossroads Chronicle Plymouth Cashiers 2nd Place 3rd Place Mary Wayt, Pam Bullock Zena Lynch The Roanoke Beacon The Cherokee One Feather In it to Win Cherokee Classified picture sales Cute. Catchy. Nice use of color also. Plymouth This literally proves that a picture speaks Amble Smoker Mary Wayt louder than just words. It just makes perfect 3rd Place Somerset Asheville Chevy “cents” out of common sense! The Highlander Nice family shot... and refreshing to not always 3rd Place Highlands have to see an automobile prominent in a car BEST RETAIL AD IN A Stephanie Mason, Josh Smith The Highlander ad. Wits End Highlands NICHE PULICATION Clean, eye-appealing, nice fonts. Stands out Stephanie Mason, Brad Spaulding BEST RETAIL AD 1st Place on the page. Blair Realty 1st Place The Highlander The Roanoke Beacon Highlands BEST AD CAMPAIGN BEST RESTAURANT/ Plymouth Stephanie Mason, Josh Smith 1st Place ENTERTAINMENT AD IN A Mary Wayt, Pam Bullock Hil Lawn Garden & Wilson Gas The Roanoke Beacon Pools Unlimited Attractive ad with valuable information included, but not cluttered. Plymouth NICHE PUBLICATION Vibrant and eye catching. 1st Place Mary Wayt 2nd Place The Highlander 2nd Place DDA The Roanoke Beacon Highlands The Highlander Great campaign. Every ad was eye catching Plymouth Stephanie Mason, Josh Smith Highlands and attention grabbing. Well done! Mary Wayt, Pam Bullock OTV Stephanie Mason 2nd Place The contrast between the background photo Reign-Easeley Artist Pig Crossroads Chronicle and the steak dinner helps the food to pop off Caught my attention! Cashiers of the page. Copy line “Dinner, Wine, Cocktails, 3rd Place Zena Lynch View” is short yet powerful. Elegant tone of The Roanoke Beacon Firemoss Pottery ad gives the reader a clear expectation of the Plymouth Good use of artwork and use of white space restaurant. Mary Wayt, Pam Bullock in the ads to not make it too cluttered. Great 2nd Place Shutter Factory job. The Roanoke Beacon Plymouth BEST USE OF HUMOR BEST NICHE PUBLICATION Pam Bullock, Mary Wayt 1st Place 1st Place Peanuts The Cherokee One Feather The Roanoke Beacon Says a lot in a small space with minimal copy. Cherokee Plymouth Easy to read, easy to understand. Robert Jumper Staff What we really want Discover Washington County 3rdPlace I loved this one! Great use of photos. Ads were The Highlander BEST NEWSPAPER beautiful. Very informative and inviting. Great Highlands job!! Stephanie Mason PROMOTION Pizza Place 1st Place 2nd Place The Roanoke Beacon Blowing Rocket Plymouth Blowing Rock BEST REAL ESTATE AD Mary Wayt 1st Place Staff Super Hero WinterFest 2016 The Blowing Rocket This simply draws your attention in and tells Although it was not entirely in color the Blowing Rock you a lot about this community and what it photos were so interesting it made you want Brandon Carini, Jordan Eggen believes in. Very powerful and says SO much, to read the stories. I like the snowflakes used Mountain Construction without having a bunch of text to make it hap- throughout also. Good job!! Powerful use of photos. Bold large ad. pen. All about feeling! 3rd Place 2nd Place The Highlander BEST MOTOR VEHICLE AD The Higlander 1st Place Highlands Highlands The Roanoke Beacon Staff Staff Plymouth Legacy Leaf 16 Newspaper Promo-Hs Ad Very well done. Photos capture the essence of Mary Wayt, Pam Bullock This “We’re Improving” promo ad is fantastic. this entire piece and you know it’s Fall. I loved Edenton Motors Winter What a great way to promote their online it all. Ads were well placed also. This is the winner. Like the arched header. presence. Wonderful graphics showing the Good sky photo too. adaptability to different mobile devices is very BEST REAL ESTATE AD IN A 2nd Place smart. NICHE PUBLICATION The Roanoke Beacon 1st Place Plymouth The Highlander Mary Wayt, Pam Bullock Highlands Edenton Motors Blowout Community newspapers 3,500-10,000 circulation DIVISION B BEST FOOD AD Franklin 2nd Place 3rd Place 1st Place Liz Birolin The State Port Pilot Cherokee Scout The State Port Pilot Mountain Spring Spas & Pool Southport Murphy Southport Dynamite photo with the snow capped rail- Linda Lash, Carol Magnani David Brown, Ann Koles, Donna Cook ing and pines, making you instantly feel the Linda Lash, Mindy Ellinger Dosher Memorial Hospital 2016 Business Honor Roll warmth of the spa. Contact info, logo, hours. The Grape & Ale The blue background behind all of the doctors’ A great money-maker during a slow month. Let the photo get the attention. faces draws you into the ad. Excellent Very well designed! Layout, font, and art choices make this b/w ad feel colorful. Excel- 3rd Place BEST NEWSPAPER 3rd Place PROMOTION lent work! The State Port Pilot The State Port Pilot Southport 1st Place 2nd Place Southport Joey Robinson, Mindy Ellinger Cherokee Scout Roanoke-Chowan News-Herald Joey Robinson, Ben Frazier Feathered Nest Murphy Ahoskie Old Baldy Foundation Smart use of a strong border for such a small You can’t miss this ad on the page. Nice color David Brown, Ann Koles Crystal Parker ad. By having it be so ribbon-stylish, it allows contrast Cherokee Scout Names Published Bakers Peanuts a way of creating a grand amount of white Back to basics does it. You can almost hear Layout, image choice, font, colors, all are spot- space... which makes the the ad stand out. someone say “Hey, look. My name is in the on. Great job. Cute graphic in center too. Well thought out! BEST USE OF COLOR paper AGAIN!” What a nice presentation this 1st Place is, too - clean and all about the people. 3rd Place The State Port Pilot The State Port Pilot BEST APPAREL, JEWELRY Southport Southport AND ACCESSORIES AD Joey Robinson, Carol Magnani BEST SPECIAL SECTION 1st Place Joey Robinson, Ben Frazier 1st Place 801 Ocean Moore Street Market The State Port Pilot This ad is fabulous. Great use of the color of The State Port Pilot Great use of color, graphics, and font to fit a Southport the dresses in the photo. Big graphic sells it. Southport lot of information. Food images were good Joey Robinson, Mindy Ellinger I would think that 801 Ocean increased the Staff choices. Renee’s Fine Jewelry beach wedding business because of this ad. Cape Fear Coast, Fall 2016 Loved it! BEST B&W RESTAURANT/ 2nd Place 2nd Place 2nd Place Watauga Democrat Roanoke-Chowan News-Herald ENTERTAINMENT AD Roanoke-Chowan News-Herald Boone Ahoskie 1st Place Ahoskie Kristin Obiso, Megan Sheppard Staff The Avery Journal Times Crystal Parker Watsonatta Western World Breast Cancer Awareness Tab Newland Red Barn Market Kristin Obiso 3rd Place 3rd Place Grocery type ads can be hard because of the Newland Business Association The Enquirer-Journal The Courier-Times use of the space but this ad really hits all the The illustration tells the reader immediately marks with the vivid colors and simple layout. Monroe that this is a Halloween ad, followed by a Roxboro This ad make grocery shopping exciting. Well Advertising Team clearly laid out calendar of events and contact Carol Garrett done. 2016 Police Special Advertising Section information. This ad includes everything the The Bootery - Last Call reader needs to know! 3rd Place BEST COMMUNITY The Franklin Press 2nd Place BEST BLACK AND WHITE SERVICE SIGNATURE PAGE Franklin The State Port Pilot INSTITUTIONAL AD OR BEST SHARED PAGE Liz Birolin Southport 1st Place 1st Place Stewarts Jewelry The Franklin Press Linda Lash, Ben Frazier Ads don’t have to be big to get the message Cherokee Scout The Wine Rack Franklin across. This ad is so simple in the heading and Murphy This ad clearly lays out the benefits of attending Liz Birolin graphics. Nice and neat. Donna Cook, Dave Stevens, Ann Koles the event in a small space. Macon County GOP Shop Local Save Big 3rd Place BEST INNOVATIVE 2nd Place 2nd Place The State Port Pilot CONCEPT/WILD CARD The State Port Pilot The State Port Pilot Southport 1st Place Southport Southport Linda Lash, Mindy Ellinger The Courier-Times Joey Robinson, Carol Magnani Staff Bella Cucina Roxboro CommWell Health Mother’s Day 2016 Appealing photo with a lot of information. Carol Garrett and Sandra Coghill 3rd Place Personality Festival 2016 Spadea Wrap 3rd Place BEST HOME FURNISHINGS Roanoke-Chowan News-Herald This double spadea idea is one that won’t ir- The State Port Pilot AND APPLIANCES AD Ahoskie ritate readers. Well laid out. of the event. Southport 1st Place Crystal Parker 2nd Place Staff Chatham News & Record Albemarle Urgent Care The State Port Pilot Valentine’s Day 2016 Siler City Southport Jason Justice BEST COLOR Staff BEST SMALL AD Kimbrells INSTITUTIONAL AD 2016 Cape Fear Coast Business Card 1st Place Obviously a full-page, but it certainly grabs your 1st Place Directory The Franklin Press attention and makes you feel like you just won Roanoke-Chowan News-Herald the Golden Willy Wonka ticket. Newcomers and visitors to the community Franklin Ahoskie will find this to be a valuable service. Great Liz Birolin Crystal Parker 2nd Place participation and a straightforward layout Appalachian Animal Rescue 37308 Garrett-Sykes Funeral Service make it effective. The Franklin Press Great ad! Who can’t resist looking at a dog? Color coordinating makes everything pop. Clear, easy to read and eye-catching. Community newspapers 3,500-10,000 circulation DIVISION B 2nd Place 3rd Place BEST REAL ESTATE AD 3rd Place The State Port Pilot Cherokee Scout 1st Place Up & Coming Weekly Southport Murphy The State Port Pilot Fayetteville Linda Lash, Mindy Ellinger Staff Southport Sara Smith The Hive Peaks and Valleys 2016 Joey Robinson, Carol Magnani Trail of Terror Wow! Great impact for such a small ad. Very inviting. Makes me want to visit this area. Margaret Rudd and Associate Interesting choice of stories and beautiful 3rd Place Great creative ad. Use of the one spot color BEST RETAIL AD choice of photos. Nicely designed. speaks volumes to this ad. Subtle, yet powerful The State Port Pilot 1st Place in its low-key placement. Strong photography, Southport BEST REAL ESTATE AD IN A The Chowan Herald clean fonts. Top player for sure! Edenton Joey Robinson, Carol Magnani NICHE PUBLICATION Lantana’s Gallery and Fine Gifts 2nd Place Staff 1st Place The State Port Pilot WE Nixon’s Welding and Hardware Nice layout. Good use of screens. Roanoke-Chowan News-Herald Southport Ahoskie 2nd Place BEST ADVERTISING Linda Lash, Carol Magnani Crystal Parker The State Port Pilot CAMPAIGN St. James Open House Southport Kee Builders Even without color, this ad is great. Perfect way 1st Place Linda Lash, Carol Magnani to execute this. The State Port Pilot 2nd Place The Painted Mermaid Southport Cherokee Scout 3rd Place 3rd Place Joey Robinson, Linda Lash, Carol Murphy The State Port Pilot Watauga Democrat Magnani Dave Stevens, Ann Koles Southport Boone Dosher Memorial Hospital Bobby Clayton Realty and Construction Joey Robinson, Carol Magnani Brandon Carini, John Goheen Exceptional ad campaign... Ads were informa- Inc. Leesa Snyder – Southport Realty tive but not too wordy. I feel each ad was Kudzu Music 3rd Place Ad stands out on page. Not text heavy. Gives attention grabbing and were well executed. the info you need and bold contact info. Nice! Great job. Roanoke-Chowan News-Herald BEST USE OF HUMOR Ahoskie 1st Place 2nd Place Loretta Lomax BEST MOTOR VEHICLE AD The Courier-Times The State Port Pilot Duke Roofing 1st Place Southport Ashe Mountain Times Roxboro Joey Robinson, Linda Lash, Mindy BEST RESTAURANT/ENTER- West Jefferson Sandra Coghill Ellinger TAINMENT AD IN A NICHE Meleah Bryan, Jordan Eggen Eddie & Laura Burton Keller Williams – Stewart’s Hardware Ross Chrysler Jeep Dodge Ram Real Estate Team with Personality Artwork was fun and creative and made each PUBLICATION This ad is awesome. Love the idea of the faces By far the best ad in the group. Fun and I ad stand out. Great job. 1st Place around the community. The outstanding like that they are making fun of them- Watauga Democrat amount of negative space is unheard of, and a selves a bit. 3rd Place Boone designers dream. Love this! Up & Coming Weekly Meleah Bryan, Rick Tobin 2nd Place Fayetteville Beech Mountain Resort 2nd Place The State Port Pilot Sara Smith The Courier-Times Southport Evolution Ink 2nd Place Roxboro Joey Robinson, Ben Frazier Great message. Great artwork. Very well done. Cherokee Scout Carol Garrett Hippy Chick Granola Murphy University Ford – Ford Truck Month BEST ONLINE ADVERTISING Donna Cook, Ann Koles Bold, strong ad. Like the brick wall backing BEST RETAIL AD IN A NICHE and the pickup line up of trucks as the header. 1st Place Valley River Brewery and Eatery PUBLICATION The State Port Pilot Clearly identifies the key selling proposi- tion - Murphy’s Only Craft Brewery. If you’re 3rd Place 1st Place Southport interested in visiting a brewery, you need look The Franklin Press The Franklin Press Joey Robinson, Linda Lash, Carol no further than this ad! Franklin Franklin Magnani Liz Birolin Liz Birolin Cat on a Whisk BEST SHARED PAGE IN A Ambassador Automotive Noah’s Ark Animal Hospital Different concept. Well balanced. Just to prove the point that size isn’t every- Good use of color. Photo of romping dog helps NICHE PUBLICATION thing... this small ad really impacts the page. convey positive feelings. BEST NICHE PUBLICATION 1st Place Watauga Democrat 2nd Place 1st Place BEST COLOR RESTAURANT/ Boone Roanoke-Chowan News-Herald Watauga Democrat Meleah Bryan, Megan Sheppard, Rick ENTERTAINMENT AD Ahoskie Boone Tobin 1st Place Crystal Parker All About Women Staff Thing We Love page The State Port Pilot Ellen’s Hair Affair 2 All About Women Wedding Edition 2016 Very clean design. Well done. Southport Provides a lot of useful information while also 2nd Place Joey Robinson, Carol Magnani drawing attention with the colors and photo. 1st Place Montgomery Herald Fishy Fishy Café Cherokee Scout 3rd Place Troy Small ad that makes a big impact. Very nice! Murphy Watauga Democrat Staff Dave Stevens, Ann Koles 2nd Place Boone Uwharrie Bound The State Port Pilot Meleah Bryan, Rick Tobin Nice choice of photos. Very informative and Courtyard Jewelry, Bobby Clayton Southport Northern Parker Interiors easy to read. Great job! Realty and A Andrews Mini Storage Clever ad content. Linda Lash, Mindy Ellinger Attractive. Bella Cucina 7 All across North Carolina, we’re helping communities to thrive and grow by bringing together locally diverse cultures and ideas that Bringing spark innovation. Using the latest technology, we are connecting people and communities with each other and the world. Whether lending our support to advance education initiatives, giving area innovation businesses an edge in the global marketplace, or putting the brakes on distracted driving, we’re working to make a difference home in the lives of all our friends and neighbors. We’re proud to call North Carolina home and are committed to building a better tomorrow for everyone.

Congratulations to the NCPA 2016 Advertising Contest winners.

© 2017 AT&T Intellectual Property. All rights reserved. 2016 NCPA Proud of our Work EDITORIAL AWARDS Congratulations to our award-winning staff! 5 First Place 5 Second Place 5 Third Place 2016 NCPA ADVERTISING AWARDS 8 First Place SandhillGs UIDE 4 Second Place 2015 3 Third Place

2016 HIGHLIGHTS

paper. C3 B4-8 B1-3 D1-8 Bridge Classified Ads Opinion Sports The Pilot

100% recycled

C5-6 C4 A6-7 C3 Books Celebrations Obituaries Puzzles

Printed on

Overnight Low: 46° Overnight Low: 47° Overnight Low: 39° state playoffs next. a number of current events.

Afternoon High: 63° Afternoon High: 68° Afternoon High: 72° Hoke County, prepare for Readers share their views on

A Heavy Heart Patriots knock off

Winds: S at 5 Winds: SW at 10-15

Winds: N at 5 For the second year in a row,

Pinecrest Rolls

PUBLIC SPEAKING

Mostly Sunny Sunny Sunny

SPORTS

and a ʻproperty wrong.ʼ

a smoothly run election, salutes the U.S. Army.

A new village manager, A grateful veteran

The Ranks A Double Bogey

TODAY MONDAY TUESDAY

An Eagle, a Birdie Rising Through

WEATHER FORECAST OPINION

SANDHILLS SCENE The Pilot was awarded 1st place

TRAINING, see page A12 Laura Miller works on the “wound” of one of the role-players in the training exercise. LOWES, see page A13

DAVID SINCLAIR/The Pilot

Morganton Park South in Southern Pines. exercise.

County presence with a store in the new Baker offers an honest assessment of the

has announced a plan to expand its Moore As the 30-minute scenario winds down,

cer is about to undergo locally. The company zation hosting the two-day class.

it’s just a drop compared with what the gro- based Veterinary Tactical Group, the organi-

While work is under way in Taylortown, Baker is a co-founder and co-owner of Vass-

products for sale.

picture.” for general excellence in or division by

stores by offering more than 2,500 local observes the organized chaos. “See the big

the “local” theme throughout each of its 100 “Prioritize,” urges Dr. Janice Baker as she

Hickory-based Alex Lee Inc., plans to carry casualty care for working dogs.

Lowes Foods, the retail division of cise in a class that focuses on tactical combat

paign. They are taking part in a role-playing exer-

cery store chain’s new rebranding cam- human and canine casualties.

remodeling that will incorporate the gro- drill searching for an active shooter and

Lowes Foods in Olmsted Village under a are spread across the grounds involved in a

the numbers of each checkout stand at the gency responders, along with volunteers —

The names of those streets have replaced officers, veterinarians, vet techs and emer-

Road.

Carthage. Dozens of individuals — police the National Newspaper Association.

Shaw Road. Pinewild Drive. Juniper Lake at the Law Enforcement Gun Range in

McKenzie Road. Carolina Vista Drive.

It’s a clear, crisp, see-your-breath morning

Staff Writer Senior Writer

BY TED M. NATT JR.

BY TOM EMBREY

Project in SP

Training Instructs on Canine Emergencies

2015 GUIDE

To Anchor New

Saving Man’s Best Friend

Lowes Foods 910-692-7271 | www.thepilot.com

Sandhills andhills S

SHELTER, see page A9 VETERANS, see page A2 included marching bands, floats, dignitaries and a number of veterans.

that brought thousands downtown to recognize and remember those who served. The parade

would be “feasible” to outsource animal

September 1950 until July 1951,” he

Southern Pines kicked off the Veterans Weekend in the Sandhills event Saturday with a parade task force, asked Vest to look into whether it

September 1947, and again from

Saunders, who make up the board’s budget

PHOTOS BY BRANDI SWARMS/The Pilot

“I served twice, from July 1944 until

said that he and Commissioner Randy

Pinehurst.

Picerno, reached by phone late Thursday,

II driven by Leo Magiera of

animal operations came to light.

style in a chariot red 1962 MGA Mark

emails that talk of exploring privatization of

Heerema of Seven Lakes, who rode in

It was in the string of back-and-forth

One such veteran was Jack

after that Oct. 21 meeting.

Jima were some of the names listed.

and Commissioner Nick Picerno last month

Omaha Beach, Normandy and Iwo

improve after meeting separately with Vest

Harbor, the Battle of the Bulge,

center volunteers and the county would

fronts in which they served. Pearl

thought relations between a group of animal

Tom Bernett read their names and the

disgusted” by what happened, saying he

Broad Street, master of ceremonies

that he was “profoundly disappointed and

carrying the veterans traveled down

responded back in an email last Wednesday

those wars. As the vintage vehicles

Truemper, who was not at that meeting,

resented many of the conflicts of

Operations Director Brenda Sears.

of World War II and/or Korea who rep-

ments of the animal center and new Animal

tured 40 grand marshals, all veterans

sioners’ meeting to defend the accomplish-

The parade fea-

That prompted Vest at the Nov. 3 commis-

DENNISON down. It is amazing.”

problem” with the center.

100-years old on

enough about what he called “a huge

parade who are from

21 meeting for not doing

ans riding in the

VEST commissioners at their Oct

an. “There are veter-

who had lambasted the

a 6-year Navy veter-

animal center volunteer,

Ed Dennison, himself

Jim Truemper, a former

school board member

vide,” he said in an email to

World War II, “ said

and cons as we can pro-

the veterans, particularly those from

information regarding pros

to show our respect and gratitude to

having as much accurate

“It is great to have this opportunity

made with the benefit of

much.

Moore County takes, but the decision will be

those to whom most believe we owe so

“This may be the ultimate direction

moved many in its effort to recognize

ment functions.

ularly those from World War II,

agencies for providing sheltering and place-

theme to honor area veterans, partic-

other counties that contract with outside

ing vehicles. But the overarching

week that he is gathering information from

candy thrown to children from pass-

edged in an email to an animal advocate last

Shriners in their miniature cars and

County Manager Wayne Vest acknowl-

parade favorites such as fire trucks,

private sector.

by promoters, featured traditional

sibility of turning that function over to the

The event, called a “great success”

County officials are now exploring the pos-

nation’s military.

their animal control operations, Moore

weekend of activities honoring the

With all of the controversy surrounding

parade, marking the beginning of a

Managing Editor

the second annual Veterans Day

BY DAVID SINCLAIR

Southern Pines Saturday morning for

Shelter in Review

pectators lined the streets of

Become a member-owner…S

Staff Writer

BY JOHN LENTZ

Privatization Of

Day Parade

At Center

Veterans

Possible Attend SP

join North CarolinaThousands Press

Changes

W R EEKEND TO EMEMBER

S , N 9 , 20 1 4 S , N 9 , 20 1 4 U N D A Y O V E M B E R U N D A Y O V E M B E R

60 Pages Southern Pines, N.C. Price $1.00 Association Vol.Federal 95, No. 90 Credit Union! As an employee of North Carolina newspapers who belong to the NC Press Association, you and your family can become member-owners of NCPA Federal Credit Union! A sampling of services… Deposit Accounts Share (Savings) Accounts, Checking Accounts, CashPoints® Global Accounts, Money Market Share Accounts, IRAs & HSAs, Share Term Certificates, Youth Accounts

Loan Products Mortgages – (Fixed & Adjustable Rates), Vehicle Loans – (New & Used), Visa® Credit Card, Personal Loans

Financial Advisory Services Tax Preparation, Insurance, Investments, Retirement & Education Planning, Trust & Estate Planning Services, Financial Counseling

Convenience 24/7 Member Services, Over 255 Branch Locations, 1,100 No-Surcharge Visit www.ncpafcu.org for a complete CashPoints® ATMs, Online Member & Mobile Access, Online BillPay listing of branch locations or call 24/7 Member Services via phone at Federally insured by NCUA 1-888-732-8562 for more information. DIVISION C Community newspapers over 10,000 circulation BEST MOTOR VEHICLE AD 2nd Place BEST BLACK & WHITE BEST INNOVATIVE 1st Place Mooresville Tribune CONCEPT/WILD CARD Mooresville INSTITUTIONAL AD Independent Tribune 1st Place 1st Place Crystal Doster, Elizabeth Barnes Concord Duplin Times The Pilot Chandleys Chalk & Cue Tanya White, Cathy Helms Kenansville Southern Pines Carolina Auto Sports A great ad is one that tells you what it is in one quick glance. Billiards indeed. Alan Wells Staff Loved the bold graphic. Cruise In Kenansville Baptist Church PS Profiles 3rd Place In a competitive class with high quality work, 2nd Place 2nd Place Mooresville Tribune YES! Weekly the striking photos employed in this entry The News Reporter made the difference. Each draws the reader in Mooresville Greensboro Whiteville to learn about the person behind the image. Kent Boggs, Melani Archie, Kasey Wells Alex Eldridge High Point Theatre Hanne Richards, John Fonvielle Black Buick GMC of Statesville Letter of Thanks - Becky Murray 2nd Place Crisp. Clean. Clear. That’s a lot of color. The News Reporter Whiteville 2nd Place BEST COLOR BEST HOME FURNISHINGS Staff The Mountaineer INSTITUTIONAL AD 954 Waynesville AND APPLIANCES AD 1st Place 1st Place This massive piece is a credit to all who Matthew Tucker, Lauren Wood Yes! Weekly The Pilot contributed. Excellent news content, Taylor Ford Greensboro Southern Pines advertising support and layout. Alex Eldridge Ginny Trigg, Scott Yancey 3rd Place Health and Style Institute 3rd Place Tracy’s Carpet The Pilot Beautiful skin tones and accent color makes Independent Tribune Southern Pines Come on... this is perfect in every way possible. this stand out and get noticed. Super strong outlined headline, minimal Southern Pines Perry Loflin, Brad Bead text, explains exactly what they offer, and the 2nd Place Kasey Wells, Matt Tyree Dieffenbach young man masked to overlay the headline is The Mountaineer 2017 Concord Calendar outstanding. Waynesville The interesting photos in this calendar will BEST FOOD AD Matthew Perusi, Jennifer Allen draw attention throughout the year. This is a 2nd Place keepsake for those interested in the history of 1st Place Mountain Radiance The Mountaineer Independent Tribune the area. Concord Beautiful skin tones and spot color to focus on Waynesville certain parts of the ad Tristan Collins, Jennifer Allen Kasey Wells, Bruce Barker BEST NEWSPAPER Waynesville Oil & Vinegar Bare Furniture 3rd Place Super way to go. Small space ad that says Independent Tribune PROMOTION Great use of color and imagery to make an 1st Place EXACTLY all it needs to say, and grabs your Concord appealing ad. Map is a great touch. The Pilot attention. The sofa and chair minus any Kasey Wells, Cathy Helms background, the Lazboy logo that everyone is Southern Pines First Impressions Family Dentistry BEST B&W RESTAURANT/ familiar with and the store logo and contact Nice use of soft color to make you feel that you Kathryn Galloway info. DONE!!! ENTERTAINMENT AD don’t have to be afraid of the dentist Subscription 1st Place 3rd Place Exceptional. While clean and inviting, this Mooresville Tribune The Mountaineer house ad stirs a holiday feeling inside. With Mooresville BEST USE OF COLOR the properly placed emphasis on NEWS, the Waynesville 1st Place Kent Boggs, Melissa Neiderer message also serves a duo purpose of remind- Tristan Collins, Lauren Wood The Pilot ing readers what it is we are all about. This is Fusion Bowl Massie Furniture There’s a lot included with this ad - discounts, Southern Pines definitely a case of less is more. Great job! Clean, simple, nice tan blur from the top to al- Scott Yancey specials, catering, contact information and low for easy way to read the text. Looks good. 2nd Place a photo of the food. Yet it all manages to tie Reading Rocks together nicely without looking cluttered or Well who doesn’t want to get one of these Duplin TImes confusing. BEST APPAREL, JEWELRY chairs after seeing this ad? Great color and Kenansville photos. Debby Scott AND ACCESSORIES AD Out of Sight, Out of Mind BEST COLOR RESTAURANT/ 1st Place 2nd Place Wow. What a reminder. This ad is sure to wake ENTERTAINMENT AD Mountain Xpress Independent Tribune advertisers up. Great concept. Hope it did a 1st Place Asheville Concord good deal of business for the paper. The Pilot Staff Amber Griffin, Tiffany Hovis Southern Pines Ad Lib clothing for real women Carolina Balloon Fest BEST SPECIAL SECTION The hardest ad to make look good is a sponsor Scott Yancey 2nd Place 1st Place The Carolina Philharmonic listing ad but this one really gets it done. The Independent Tribune The Mountaineer graphic pulls your eye to the businesses but Not even close.... This is the top of the class. Waynesville still gets the event information across. Concord She came, she saw, she conquered..... Wow. Kent Boggs, Advertising Staff Perfectly placed, beautiful photo for this text Matthew Tucker, Lori Gilbert Wick & Greene The Year of You 3rd Place Holiday Flavors design around the violinist. The Mountaineer 2nd Place 3rd Place Waynesville Mooresville Tribune The Mountaineer Tristan Collins, Jennifer Allen Mooresville Waynesville Crawford Ray Matthew Tucker, Lori Gilbert Crystal Doster, LeAnna Dunlap 10 Wick & Greene Jewelers Live & Play Lake Norman DIVISION C Community newspapers over 10,000 circulation 3rd Place BEST NICHE PUBLICATION 2nd Place The Pilot 1st Place The Pilot Southern Pines The News Reporter Southern Pines Staff Whiteville Darlene McNeil-Smith, Scott Yancey Best of the Pines Staff Cool Sweats Columbus County Visitor and Reloca- BEST COMMUNITY 3rd Place tion Guide Mooresville Tribune Excellent, classy looking piece. Great photos. SERVICE SIGNATURE PAGE/ Mooresville Put together very well. Easy to read and flowed Jessica Coffey, Tiffany Hovis BEST SHARED PAGE nicely. I like the white space. Good job!! 1st Place Beth & Company 2nd Place Duplin Times The Pilot Kenansville BEST REAL ESTATE AD Southern Pines Gary Scott, Alan Wells, Becky 1st Place Staff Wetherington The Mountaineer O’Henry Seasons 100 Years of Policing in Wallace Waynesville Loved the cover. I like the use of photos in Matthew Tucker, Lori Gilbert information pages. Well designed ads. Easy to 2nd Place Carolina Mountain Sales read. Nice job. The News Reporter Stunning, eye-catching ad . Use of photo in the Whiteville 3rd Place back and the luxurious font selections make it Staff The Pilot a top runner! 2016 Boy Scout Week Double-Truck Southern Pines BEST RETAIL AD 3rd Place Staff 1st Place Duplin Times Pinestraw May 2016 Great cover. Nice variety of stories. Beautifully The Mountaineer Kenansville designed. Very nice ads. Waynesville Gary Scott, Staff Matthew Tucker, Lori Gilbert Heart and Soul of the Black Community BEST REAL ESTATE AD IN A Marthalers Simplicity is always best. Eye-catching. BEST SMALL AD NICHE PUBLICATION 1st Place 1st Place 2nd Place The Pilot Mountain Xpress The Pilot Southern Pines Asheville Southern Pines Ginny Trigg, Scott Yancey Staff Ginny Trigg, Scott Yancey RSVP The Matt and Molly Team, Best of WNC Casino Guitars Stands out as the winner in this category. Well 2016 Nice branding and style. Simple, but all the designed, Easy to read. Color on each side info is there. draws eye to message. 2nd Place The Pilot 3rd Place 2nd Place Southern Pines Mountain Xpress The Pilot Perry Loflin, Brad Bead Asheville Southern Pines Clark Staff Ginny Trigg, Scott Yancey Grab some new Bröö Cameron Antique BEST RESTAURANT/ Nice style. Well balanced ad. Appropritate fonts. ENTERTAINMENT AD IN A BEST USE OF HUMOR 3rd Place NICHE PUBLICATION 1st Place The News Reporter 1st Place The Mountaineer Whiteville Mooresville Tribune Waynesville Hanne Richards, John Fonvielle Mooresville Tristan Collins Whiteville First Pentacostal Holiness Amber Griffin, Melissa Neiderer Cars 828 4WD Church Easter Communion Soluna Funny. Clean and eye-appealing. Message comes Very clearly explains the benefits of the restau- through loud and clear. rant and the service. Easy to know at a glance if the reader is the target audience. BEST ADVERTISING CAMPAIGN BEST RETAIL AD IN A NICHE 1st Place PUBLICATION The Pilot 1st Place Southern Pines The Pilot Kathryn Galloway Southern Pines Best of the Pines Promo Ginny Trigg, Scott Yancey Excellent campaign. Colors and graphics were Bella Bambini very eye catching and the message was clear and noticeable. Very well done!

11 North Carolina Media Lawyers We have you covered!

OPEN GOVERNMENT ONLINE COUNSELING  public records  terms of use/terms of service  open meetings  privacy policies  open courts and judicial proceedings  response to take-down demands LIBEL  Communications Decency Act, DMCA planning, management and  prepublication/prebroadcast review response  strategic planning and response  litigation defense ADVERTISING SUBPOENAS  contract drafting and review  anticipatory response to avoid  content review issuance  political ad compliance  objections and motions to quash  statutory and regulatory  Reporter’s shield law compliance

Hugh Stevens Amanda Martin Matt Vaughn Mike Tadych

Pilot Mill | 1101 Haynes Street, Suite 100 | Raleigh, North Carolina 27604-1455 Telephone: (919) 582-2300 | Facsimile: (866) 593-7695 www.smvt.com | @ncmedialaw |www.ncmedialaw.com DIVISION D Daily newspapers under 12,500 circulation BEST REAL ESTATE AD Diane Robbins Kent Boggs, Janet Messer, Tiffany Hovis 3rd Place 1st Place Auto Mart Anne Roland Furniture Sanford Herald The Daily Herald Like the money graphic. WOW... fabulous color. Really appreciate the Sanford Roanoke Rapids simplicity of this ad. Proves that a furniture ad Laura Powers doesn’t have to be packed full to try and make Linda Foster BEST FOOD AD Myres Animal Hospital 1st Place a point. This is the perfect example of “less Real Estate Marketplace really says more!” this way! I like the idea behind this “marketplace” with The News Herald BEST COLOR multiple listings from several different realty Morganton 2nd Place INSTITUTIONAL AD companies. The bottom portion highlighting Kasey Wells, Tyler Barnhardt The Shelby Star 1st Place an individual realtor is a superb draw. Nicely Food Matters Market Shelby The Shelby Star executed. Allows you to get to see many op- Clean, clear, great use of color, imagery and Matt Blanchard, Lisa Lilly Shelby tions within the area. font. Classic Lamp Love this ad due to the overall look and Robin Isenhour, Lisa Lilly 2nd Place 2nd Place ENT Carolina The McDowell News warmth. The use of the overlapping photo- The Daily Herald graphs in the collage format is a really nice Nice layout, clear message, good use of Marion Roanoke Rapids touch. Good use of fonts and sizing. Not space. Kasey Wells, Tiffany Coates Martha Neville overpowering. Great strong ad for an accent Clear Creek Realty Angus Prime Rib furniture, accessories and home decor shop. 2nd Place This airy design is a nice change. We already Great food image, good use of color, clear and Gorgeous! The Shelby Star tend to pack ten lbs. of verbage into five lbs. of to the point. Shelby 3rd Place space. Like the sale and rental sharing of the Matt Blanchard, Lisa Lilly ad too. 3rd Place The Daily Advance Stamey Funeral Home Sanford Herald Elizabeth City 3rd Place Professional and well done. Sanford Taz Gammell, Creative Staff Statesville Record & Landmark Matt Dilworth Davis Furniture 3rd Place Statesville Piggly Wiggly Like how you get the feel of the antique (al- The Shelby Star Chuck Slivensky, Julia Davis Surprisingly clear given how much informa- most auctioneer) sorta vibe from this vintage Shelby Lake Norman Realty tion is packed in it! style ad. Perfect amount of text without going Vee Lindsay, Lisa Lilly overboard. Really like the spindle line graphic Habitat for Humanity BEST MOTOR VEHICLE AD BEST B&W RESTAURANT/ to contain the actual text and photos from the Pops off the page. Lots of information in a header and footer. Well done! 1st Place ENTERTAINMENT AD small space. The News Herald 1st Place Morganton BEST APPAREL, JEWELRY Tryon Daily Bulletin BEST RETAIL AD Kasey Wells, Whitney Wade 1st Place Tryon AND ACCESSORIES AD John Greene The Daily Advance Magan Etheridge 1st Place Clear message- graphics are not distracting. Elizabeth City New Favorite Sun Journal 1st Place The tease between the headline and the graphic New Bern Taz Gammell, Creative Staff The Daily Advance will get a smile from the reader. The rest of the Staff Belcross Farms Elizabeth City ad is clear and hits the high point of the sell. Thornbury Brides Great use of colors and small ad space. Your eye goes right to the ad and little time is Rich Houghton, Creative Staff BEST COLOR RESTAURANT/ 2nd Place needed to draw you in. Carolina Chrysler Dodge Jeep Sanford Herald 2nd Place Clean easy to read. Clear message! ENTERTAINMENT AD Sanford The Daily Advance 1st Place Matt Dilworth 2nd Place Elizabeth City Statesville Record & Landmark Lucas Jewelry The Daily Herald Rich Houghton, Creative Staff Roanoke Rapids Statesville 3rd Place First Christian Church Rhonda Irby Kasey Wells, Melani Archie Sanford Herald The colors are bright and the message is clear! Overby Marine Mivano’s Pizza Sanford Makes me wish summer lasted longer! 2nd Place 3rd Place Erin Poe The News Herald 2nd Place The Daily Herald Tara’s Jewelry Morganton The News Herald Roanoke Rapids Crystal Doster, Whitney Wade Morganton Toni Meeks BEST BLACK & WHITE CBS Sports Kent Boggs, Whitney Wade San Jose INSTITUTIONAL AD The use of color, photos, and logos created a Crossroads Ford 3rd Place clear and readable ad that manages to be ap- Screams excitement! 1st Place Sanford Herald The News Herald pealing while encompassing loads of copy! 3rd Place Sanford Morganton Statesville Record & Landmark Matt Dilworth Ty Wetz, Whitney Wade BEST USE OF COLOR Statesville Bay Breeze Seafood Restaurant of Heritage Funeral Home & Crematory 1st Place Crystal Doster, Lisa Tarlton Sanford, NC Sanford Herald Randy Marion of Statesville 2nd Place Sanford Clever graphic and headline. BEST HOME FURNISHINGS Sanford Herald Laura Powers AND APPLIANCES AD Sanford Myres Animal Hospital 3rd Place Laura Powers 1st Place The Daily Dispatch Myres Animal Hospital 2nd Place Henderson Statesville Record & Landmark The McDowell News Statesville 13 DIVISION D Daily newspapers under 12,500 circulation Marion Marion Statesville Staff Jessica Coffey, Sales Staff Tanya White, Sales Staff Kent Boggs, Karen Lyle Home Grown Caribbean 5K Run Shop at Home for the Holidays Parker’s Greenhouse This is great- a pub that focuses on the local, This ad was bold and demonstrates the perfect small operation ag. Really neat stories, and 3rd Place BEST SPECIAL SECTION use of black and white. The “farmstand” style it highlights how these businesses and endeav- Statesville Record & Landmark ors are a part of keeping an area vibrant. 1st Place and brand was communicated immediately Statesville with choice of graphics and font. I also liked The Daily Advance 3rd Place Amber Griffin, Marsha Greene the placement of elements and use of space. Elizabeth City Tryon Daily Bulletin I Love My Mom Because Very well done! Staff Tryon The Daily Advance 3rd Place Betty Ramsey, Claire Sachse, Gwen Ring BEST USE OF HUMOR Beauty and function meet in this elegant The Daily Herald Life in Our Foothills, July 2016 1st Place supplement. An important cause and the sup- Roanoke Rapids Great, well-rounded, magazine, lots of great The Courier-Tribune port of the community that cares. Rhonda Irby content and photos. A variety of topics for Asheboro LG Dog Boarding content that will be appealing to many. Rebecca Craven, Samantha Fields 2nd Place There is a lot of information in this ad, yet the WZOO The McDowell News hierarchy of elements makes it easy to read BEST REAL ESTATE AD IN A Marion through and the graphics are fun. Background 2nd Place Tanya White, Creative Services, Sales color brings out the pets as well. Nice work! NICHE PUBLICATION The Daily Herald Staff 1st Place Roanoke Rapids Best of McDowell 2016 BEST ADVERTISING The Daily Herald Martha Neville The many colorful and lively ads help to make Roanoke Rapids Martin Exterminating this section a winner. Gave me a good idea of CAMPAIGN Toni Meeks what the community offers. 1st Place Watson Builders 3rd Place Sun Journal The News Herald 3rd Place New Bern BEST RESTAURANT/ Morganton The Courier-Tribune Staff Kasey Wells, Sales Staff Asheboro Cookie Contest ENTERTAINMENT AD IN A We’re All Ears Staff Well designed ads. Appealing to any reader, eye NICHE PUBLICATION Adult Coloring Book catching and color scheme was great! Well done. 1st Place BEST INNOVATIVE A great idea for an advertising supplement. The simplicity of design makes it impossible to 2nd Place The Daily Dispatch CONCEPT/WILD CARD overlook the ads. The Courier-Tribune Henderson 1st Place Asheboro Rachel Hedrick The Shelby Star BEST COMMUNITY Rebecca Craven Middleburg Steak & Seafood Shelby 12 Days Of Christmas This ad is surprisingly readable given all the DJ Short, Natasha Alexander, Staff SERVICE SIGNATURE PAGE Great campaign and way to keep the readers information that is included. Great job in American Legion World Series OR BEST SHARED PAGE involved during the holidays. Very fun idea presenting and organizing the copy and all of 1st Place and great concept. the services available. 2nd Place The Sampson Independent Sun Journal 3rd Place BEST RETAIL AD IN A NICHE Clinton New Bern Sun Journal Brenda McCullen PUBLICATION Staff New Bern Memorial Day 1st Place Garden Center Staff The Shelby Star Well-organized and to the point. Good ad. 2nd Place Thornbury Brides Shelby The Courier-Tribune Great images and good use of white space. 3rd Place Matt Blanchard, Lisa Lilly Asheboro The Shelby Star Ora Market Brenda Willard, Classifieds Staff BEST SINGLE SHEET INSERT Shelby Eye catching! Literally...with those blue eyes Breast Cancer Awareness 1st Place on black! DJ Short, Natasha Alexander, Staff Statesville Record & Landmark Shelby High School 3rd Place Statesville 2nd Place The Courier-Tribune Kent Boggs, Tiffany Hovis Tryon Daily Bulletin BEST NEWSPAPER Asheboro Coldwell Banker Tryon PROMOTION Brenda Willard, Advertising Staff Staff 1st Place Halloween Safety BEST NICHE PUBLICATION Landrum Statesville Record & Landmark 1st Place 3rd Place Statesville BEST SMALL AD Tryon Daily Bulletin The Shelby Star 1st Place Cindy McKown, Sales Staff Tryon Shelby The Sampson Independent Picture in the Newspaper House Ad Betty Ramsey, Claire Sachse, Gwen Ring Robin Isenhour, Lisa Lilly Clinton 2nd Place Visitors Bulletin September 2016 Cleveland County Fair Clay Boney Really well put together- great photos, love The McDowell News Hinton Buildings that there is historical content as well, and that Marion I LOVE how the graphics are prominent and they took the time to include features in this Amber Griffin, Sales Staff bold in color and do most of the talking with guide. It really adds another level of depth. Holiday Recipe Guide Promotional Ad follow up smaller text for more information. VERY well done! 2nd Place 3rd Place The Sampson Independent The McDowell News 2nd Place Clinton Statesville Record & Landmark 14 Real Possibilities is a trademark of AARP.

AARP is in North Carolina creating real, DISCOVER meaningful change. We’re proud to help all our communities become the best they can be. Like helping people save more of REAL what they earn, providing family caregivers with tips to take care of loved ones, helping POSSIBILITIES to make our communities more livable and hosting fun, informative events all across IN NORTH the state.

If you don’t think Real Possibilities when CAROLINA. you think AARP, then you don’t know “aarp.”

Learn more about AARP in North Carolina at aarp.org/nc.

/AARPNC

@AARPNC DIVISION E Daily newspapers 12,500-35,000 circulation BEST MOTOR VEHICLE AD Toyota of Gastonia proportioned text make this the top runner! the page. Graphics are very clear. 1st Place 2nd Place 2nd Place Hickory Daily Record BEST FOOD AD The Daily Reflector High Point Enterprise Hickory Greenville High Point 1st Place Kent Boggs, Vickie Reeves Tom Little and Jessica Harris Roger Boyd Hickory Daily Record Cloninger Ford of Hickory Sweet Basil Interiors LLC HP Christian Academy Open House Bold and exciting. Hickory Beautiful logo, great name, love the muted Terrific use of graphics to get the message out. Amber Griffin, Jennifer Carroll backdrop of the woodgrain, the block of body 1st Place Hildebran Farmer’s Market copy is perfect as the designer bleached out 3rd Place The Daily News Great use of imagery, color and font to make the wood even more to keep it clean and easy Gaston Gazette Jacksonville a clear ad that is so chock full of information. to read. There is a lot packed into this ad, but it Gastonia Patsy Beckelhimer Not easy. Great job! still holds it neatly and that is impressive! Hayam Elgowainy, Shannon Jones Moore GMC 2nd Place Steve Davis Heating and Air Condition- Clear and easy to read! 3rd Place Gaston Gazette ing The Daily Reflector 1st Place Gastonia Really sharp ad. Greenville The Daily News Emerald Rabb, Shannon Jones Tom Little and Rick Glosson Jacksonville Saltwater Market BEST RETAIL AD Home Traditions Patsy Beckelhimer, Francine Wood Enticing, makes me want seafood tonight. 1st Place Digging the overall feel. Amish handcrafted, The Herald-Sun National Dodge with the chisel and the wood planer... border- Timely, HOT! 3rd Place Durham The Herald-Sun ing what you know is TOP NOTCH furniture that everyone wants in their home... to pass Meghan Blackwell 1st Place Durham down for generations. Beautiful! Better Hearing Rehabilitation Center The Daily News Joy Miller Great choice to have a bright smiling face as Jacksonville Big Bundts the focus to draw you in to this ad. Good use of Patsy Beckelhimer Simple can make an ad stand out, and this is BEST APPAREL, JEWELRY white space too! National Subaru clean and crisp and gets the job done. AND ACCESSORIES AD 2nd Place I want that blue car. 1st Place High Point Enterprise Hickory Daily Record 2nd Place BEST B&W RESTAURANT/ High Point Hickory Hickory Daily Record ENTERTAINMENT AD Christian Saunders Amber Griffin, Danielle Bernard Hickory 1st Place Archdale Bakery Valentine Ever a Woman Boutique Chuck Slivensky, Vickie Reeves The Herald-Sun Good colors and layout. Cloninger Ford of Hickory Durham 2nd Place 3rd Place Nice graphic. Clear message. Joy Miller Hickory Daily Record The Herald-Sun C&H Cafeteria Hickory 2nd Place Durham Amber Griffin, Vickie Reeves The Daily News Joy Miller BEST COLOR RESTAURANT/ The Bisnar Co. Jacksonville Brightleaf Square Patsy Beckelhimer ENTERTAINMENT AD 3rd Place This ad just works! Simplistic design, colors, National Dodge 1st Place The Daily News and copy. Timely graphic & message. Hickory Daily Record Jacksonville Hickory Patsy Beckelhimer, Ken Warren BEST USE OF COLOR 2nd Place Jim Litchfield, Amanda Bowen Ann Lynn’s Hairtage Salon & Spa 1st Place The Daily News Dos Amigos Gaston Gazette Jacksonville BEST BLACK & WHITE Gastonia Patsy Beckelhimer 2nd Place Wanda Haskin, Shannon Jones National Dodge The Daily Reflector INSTITUTIONAL AD City of Gastonia Ads themed around holidays are very eye Greenville 1st Place catching. Makes me want to read them. Tom Little and Rick Glosson The Herald-Sun 2nd Place Hickory Daily News 3rd Place Angus Grill Durham Hickory The Daily News Connor Elledge 3rd Place Jessica Coffey, Randy Knauf Jacksonville Seasons At Southpoint The Daily Reflector Viewmont Page Patsy Beckelhimer Greenville 2nd Place Sanders Ford Tom Little and Randy Yiu High Point Enterprise 3rd Place Non-threatening offer to help! Great graphic. Marabella High Point The Daily News 3rd Place Christian Saunders Jacksonville The Daily News BEST HOME FURNISHINGS Center Vet Best Of Patsy Beckelhimer, Mike McHugh Jacksonville AND APPLIANCES AD Redfearn’s Nursery Patsy Beckelhimer 1st Place BEST COLOR National Dodge Hickory Daily Record INSTITUTIONAL AD BEST INNOVATIVE Looks tough, rough and ready! Hickory 1st Place CONCEPT/WILD CARD 3rd Place Ty Wetz, Jennifer Carroll Hickory Daily Record 1st Place Gaston Gazette Sherrill Furniture Hickory The Herald-Sun Gastonia Stunning ad. One simple photo, fabulous color Cindy McKown, Amanda Bowen Durham of the word SALE that complements the fabrics Nathan Hartness, Cindy Nardozzi Unifour Pain Treatment Physicians Meghan Blackwell in the photo. Super clean and extremely well- Excellent use of red to make the pain pop off Carolina Air Cheers to this year’s winners!! from your NCPA/NCPS staff team

#WELOVENEWSPAPERS #GLADYOUCAMETORALEIGH

1st Place, Best Home Furnishings& Appliances Ad - Ty Wetz & Jennifer Carroll, Hickory Daily Record, Hickory Supporting newspapers takes a village... Like NCPA, our partners are making a difference for North Carolina’s newspapers all year long.

Please join us in thanking Host Sponsors AARP and AT&T; our Advertising Award Luncheon Host TV Guide; our Break Hosts Affinity Underwriters Group and NCPA Federal Credit Union; our Welcome Partner, the News & Observer; Session Hosts Southern Lithoplate, RBC Wealth Managemet and Creative Circle Media; our conference WiFi Host Lane Press; and longtime partners the NC Bar Association and Associated Press. A special thanks thanks to the North Carolina Press Foundation for their generous support in bringing a world-class conference progam to life! DIVISION E Daily newspapers 12,500-35,000 circulation BEST NEWSPAPER Meghan Blackwell 3rd Place BEST RETAIL AD IN A NICHE Durham Garden Center The Daily Reflector PROMOTION Love the photo. Draws attention right away Greenville PUBLICATION 1st Place 1st Place and tells the viewer what the ad is about. Staff Rocky Mount Telegram The Daily Reflector Great use in dividing information and making Greenville, Life in the East Rocky Mount the contact information bold. I also like the Really fun publication- very local, which makes Greenville Quasha McNeal social logos for more information. this awesome for me- lots of history, current Pierce Sturgill and Rick Glosson Rocky Mount Telegram Back To School Baby Bump 2nd Place events (collard King), and interesting tidbits on Drive what makes the area unique. Like the use of chopped-off corners and over- The Daily Reflector lays of the ad. On a page with other ads, this 2nd Place Greenville one stands out! Hickory Daily Record David Singleton and Wendy Gurganus BEST REAL ESTATE AD IN A Hickory Jefferson’s NICHE PUBLICATION 2nd Place Cindy McKown, Sales Staff A 10 for creativity and standing out! Great job 1st Place High Point Enterprise Bliss Promo thinking outside the ad box. High Point Enterprise High Point High Point Jack Moriarity 3rd Place Steak Street for your Wedding BEST SPECIAL SECTION High Point Enterprise Amanda Duncan Atlantic Realty Thank You Was effective in achieving the advertiser’s 1st Place High Point request. The Herald-Sun Staff 2nd Place 3rd Place Durham Christian Saunders High Point Enterprise The Herald-Sun Staff Kudos to the ad rep for convincing the business High Point Anniversaries that color on a bw dominated page would Sandy Southards Durham make their ad stand out. A big congrats to the Keller Williams Meghan Blackwell 2nd Place designer as well for the creative placement of Wentworth & Leggett Hickory Daily Record graphics and use of trending colors. The infor- Hickory mation is neatly set up, bold and professional. BEST RESTAURANT/ Kent Boggs, Melanie Armino GREAT TEAM WORK! ENTERTAINMENT AD IN A Spotlight on Health + Physicians Direc- NICHE PUBLICATION tory BEST ADVERTISING 1st Place The sophisticated look of the ads perfectly ac- CAMPAIGN The Herald-Sun company the high level of overall design in this 1st Place impressive section. Durham The Daily Reflector Craig Chappell 3rd Place Greenville El Patron The Herald-Sun Kevin Gallagher and Rick Glosson Good use of a small space. The bursts help to Durham Chico’s Mexican Restaurant focus the reader and the line “Fine Authentic Staff Awesome job! Every ad was fun, great artwork Mexican Food” is important.” Everything Orange selection and extremely eye catching. Great Clean, playful design makes this celebration of way to draw attention and new audiences. BEST REAL ESTATE AD Orange County fun to look through. The ads fit Exceptional job. 1st Place right in, in keeping with the tone. The Jacksonville Daily News 2nd Place Jacksonville Rocky Mount Telegram Tracy Nisbet, Latoya Cardona, Jennifer BEST COMMUNITY Rocky Mount Fryer SERVICE SIGNATURE PAGE Chris Taylor & Advertising Staff Realtor of the Week Business Blast OR BEST SHARED PAGE Outstanding! Wow... What can I say? Dyna- Great platform to highlight your featured 1st Place mite design work here really makes this stand The Daily Reflector business. out. And the concept of highlighting Betty Greenville Davis like that... and having her family photos. Staff BEST NICHE PUBLICATION Then with the directory. Fabulous! 1st Place The Daily Reflector Business Directory 2nd Place Gaston Gazette Hickory Daily Record 2nd Place Gastonia Hickory Rocky Mount Telegram Lisa Zyble, Natasha Alexander, Staff Kent Boggs, Jennifer Carroll Rocky Mount Explore Gaston Staff Really great community piece- looks like it was Realty Executives Summer Fun for the Entire Family produced either in conjunction with, or for, the This is a great way of showcasing homes for regional chamber. Really nice layout- great use sale. Giving equal spacing isn’t usually my 3rd Place of photography, the features really highlighted thing, but it really makes sense with this page. The Daily Reflector what made the community special, and Great to see a clear photo of each home too, Greenville touched on many different aspects. Nicely along with a headshot of the agent. Staff done! 3rd Place Uptown Greenville 2nd Place The Daily Reflector Rocky Mount Telegram Greenville BEST SMALL AD Rocky Mount David Singleton and Jasmine Blount 1st Place Bryan Wilson, Lewis Smith & Staff Bill Clark Homes The Herald-Sun Brew Scene Equal spacing working well. Like the clean Durham Neat pub. house photos with the rounded edges. 19 DIVISION F Daily newspapers over 35,000 BEST FOOD AD 2nd Place BEST USE OF HUMOR 2nd Place 1st Place Fayetteville Observer 1st Place News & Record News & Record Fayetteville Winston-Salem Journal Greensboro Greensboro Andrew Bradley Winston-Salem Special Sections, Advertising Jasmine Hitchins, Ethel Newman John Allen Shoes Latisha Coleman Greensboro Thrives 2016 Koshary Wallburg Mulch Well-designed ads blend nicely into the smart- 3rd Place looking pages, reflecting and expanding on Familiar techniques with a creative spin. Fun News & Record and inviting, but still gets the message across. the subject of the section. Greensboro BEST INNOVATIVE Great job. 3rd Place Tanya Roberts, Teresa Ridge CONCEPT/WILD CARD 2nd Place News & Record SpringOver 1st Place Fayetteville Observer Greensboro Fayetteville Observer Fayetteville Special Sections, Advertising BEST COLOR Fayetteville Staff Explore Rockingham 2016 Jennifer Fisher Carlie C’s $1500 Grocery Giveaway INSTITUTIONAL AD Chock-full of ads, but not so many to over- Tri-State Wine Festival Invitations This is a case where simple is the best choice 1st Place whelm the editorial content. Gives the impres- Putting on a wine testing festival is a challenge for the client and the target. Good job. News & Record sion of a healthy economy! in itself. The invitation makes it clear that this Greensboro 3rd Place is going to be a top-notch event, not to be Lisa Kennedy, Graham Sheridan Fayetteville Observer missed. Well done. BEST COMMUNITY NC Works GSO Thrives Fayetteville Striking ad, great layout, grabs your attention 2nd Place SERVICE SIGNATURE PAGE Andrew Bradley Winston-Salem Journal 2nd Place OR BEST SHARED PAGE Edible Arrangements Winston-Salem 1st Place The Fayetteville Observer Eric McKay The Fayetteville Observer Fayetteville BEST COLOR RESTAURANT/ Golf punch card Fayetteville Andrew Bradley A great way to bring golfers and courses Mariano Santillan, Jennifer Fisher ENTERTAINMENT AD Fayetteville State University together. Measurable. Effective. 1st Place Wow, really gets noticed. Readers’ Choice Awards Ballot Winston-Salem Journal 3rd Place 2nd Place 3rd Place Winston-Salem Winston-Salem Journal The Fayetteville Observer The Fayetteville Observer Lisa Kennedy Winston-Salem Fayetteville Fayetteville Milners Southern Richard Boyd II Jennifer Fisher Andrew Bradley Elevator Music poster Home Sweet Home Contest 2nd Place Fayetteville Technical Community Col- This is an effective method to build ties with Winston-Salem Journal lege the entertainment community. Winston-Salem BEST SMALL AD Lisa Kennedy BEST RETAIL AD BEST NEWSPAPER 1st Place App State Basketball The Fayetteville Observer 1st Place PROMOTION Fayetteville 3rd Place The Fayetteville Observer 1st Place Jennifer Fisher Fayetteville Observer Fayetteville Fayetteville Observer Das Bavarian Haus Andrew Bradley Fayetteville Fayetteville Great use of product photo to attract the audi- Andrew Bradley Pet Starz Jennifer Fisher ence. I instantly understood the feel and type El Burrito 2nd Place Readers’ Choice Awards Voting of event without having to read it. Nice work. Winston-Salem Journal BEST HOME FURNISHINGS 2nd Place BEST ADVERTISING Wiinston-Salem News & Record AND APPLIANCES AD Latisha Coleman Greensboro CAMPAIGN 1st Place Christie’s Hallmark Jasmine Hitchins, Faun Finley 1st Place News & Record Prom The Fayetteville Observer Greensboro BEST USE OF COLOR Fayetteville Lisa Kennedy, Damon Crone 1st Place BEST SPECIAL SECTION Jennifer Fisher, Eddie Harris Priba The Fayetteville Observer 1st Place Ladies Night Out No brainer with this one. STUNNING. Gor- Fayetteville Fayetteville Observer What a fun, creative and strong campaign. geous, fabulous color of the logo, the heading, Eddie Harris There was something new in each ad that the info banner at the bottom... all playing off Fayetteville Evolution Ink made you keep on reading. Exceptional job, the white on white furniture, carpet, walls.... Jennifer Fisher, Jason Beck well thought out. Fantastic. perfection! 2nd Place Thrive Consistently good-looking ads that seamlessly News & Record 2nd Place BEST APPAREL, JEWELRY accompany the sophisticated page design. A The Fayetteville Observer Greensboro section to be proud of. AND ACCESSORIES AD Lisa Kennedy, Whitney Cork Fayetteville Jennifer Fisher 1st Place Eden Riverfest Thrive News & Record 3rd Place Great use of images and smart way of getting Greensboro The Fayetteville Observer the word out to all generations. Great white Lisa Kennedy, Alan Sharpe Fayetteville space use and well thought out message Gaia Katie Pequigney, Faun Finley campaign. 20 Mountaire Farms Better Carolina Award DIVISION F Daily newspapers over 35,000 3rd Place BEST RESTAURANT/ Winston-Salem Journal Winston-Salem ENTERTAINMENT AD IN A Mark C. Vogler NICHE PUBLICATION Woods of Terror 1st Place Scary, but great use of artwork! The colors are Winston-Salem Journal exceptional, very eye catching to the reader. Winston-Salem Latisha Coleman BEST ONLINE ADVERTISING Erik Herman 1st Place Winston-Salem Journal BEST SHARED PAGE IN A Winston-Salem Eric McKay NICHE PUBLICATION Boyles Furniture & Rugs banner ad 1st Place Very clean design. Classy and gets the point The Fayetteville Observer across. Made me want to shop there. Well Fayetteville done. Jennifer Fisher 2nd Place Westwood Shopping Center Winston-Salem Journal I like the design. Well done.

Winston-Salem Eric McKay BEST REAL ESTATE AD ParCard 1st Place This was put together nicely. You guide my News & Record 1st Place, Best Small Ad - eyes around the ad in the way that it is sup- Greensboro posed to. Well done. Terry Savoy, Kristie Kennedy Jennifer Fisher, Fayetteville Observer 3rd Place Allen Tate Super clean, strong layout. Like the shadow Winston-Salem Journal effect. Space to allow movement. Easy read- Winston-Salem able fonts. Eric McKay App State Basketball promo BEST MOTOR VEHICLE AD VERY CLEAN. Love the use of photography as well. 1st Place Fayetteville Observer BEST NICHE PUBLICATION Fayetteville 1st Place Eddie Harris Winston-Salem Journal FO Autos Winston-Salem The car ads were very well done and very con- sistent. Easily recognizable for “FO Autos.” M. Hannah Fish Carolina Weddings -- Fall/Winter 2016 BEST RETAIL AD IN A NICHE 2nd Place PUBLICATION The Fayetteville Observer 1st Place Fayetteville Winston-Salem Journal Staff Winston-Salem Paraglide Lisa Kennedy 3rd Place LunasTrail The Fayetteville Observer Really got a sense of the place with the use of Fayetteville photos. Liked the burlap background. Will at- Jennifer Fisher, Jason Beck tract brides looking for that type of wedding. Retail Therapy Holiday Gift Guide 2nd Place Winston-Salem Journal BEST REAL ESTATE AD IN A Winston-Salem NICHE PUBLICATION Lisa Kennedy 1st Place Camilles The Fayetteville Observer Simple yet elegant. Fayetteville 3rd Place Andrew Bradley Fayetteville Observer Addison Ridge Fayetteville Eddie Harris Unfinished Furniture Outlet Creative use of the unfinished wood background for the listing.

21 EARN REVENUE THROUGH NCPS AD NETWORKS

How you can earn revenue? By upselling current customers into regional and statewide network buys. It is a great way for advertisers to increase their reach on a budget.

It’s Simple Really! Here are answers to FAQs. Have more questions? Contact us: [email protected] or 919-516-8000

How To Sell NC Newspaper Networks

1) Who can I sell these network ads to? We’ve had success selling these networks to many different types of advertisers: tourist events, festivals, auctions, vacation rentals, employment, education, law firms and non-profits. Network options are affordable and can be a great “add-on” to an advertisers’ current campaign.

2) I have someone interested in advertising in one of the networks. What do I do next? Check out the sales fliers for more details. Don’t have one? Contact NCPS.

1. Advertisers choose the market.(statewide or region) 2. Advertisers choose the week. (Ad runs 1x in each newspaper based on a Monday-Sunday schedule.) 3. Bill your customer as you normally would - for the full cost of the ad. 4. Send NCPS the ad order along with the ad copy. We will confirm the order and send you an invoice.

3) How does my newspaper benefit from selling one of these network ads? You make money! Your paper keeps 50% of the cost of a 2X2, 2X4 or Classified ad, or 15% of the cost of a 1/4 Page Display

$187.50 for every line ad sold $747.50 for every 2x2 sold $1,487.00 for every 2x4 sold $4,500 for every 1/4 page sold It adds up quickly

Are you part of the network? If not, call NCPS today and start earning more revenue. 919-516-8000 BH Media Publishing Solutions BH MEDIA GROUP group manages the printing of most Publishing Solutions of the company’s 30 daily newspapers as well as over 200 other weekly newspapers and other specialty publications. We offer complete printing solutions that can meet almost any web offset need at one of our state-of-the-art printing facilities in the United States.

For more information, please call, Mike Sewell, 828-446-8261 [email protected]

Run state tourism ads and support NC Newspapers!

Each year the NC Department of Tourism provides a grant to the NC Press Foundation in exchange for members newspapers running tourism ads. That grant directly benefits YOUR newspaper with education, resources and other things.

To access the online ad library go to “www.ncpix.com.” Under “New Us- ers?” click “Create Account” and then fill in your information. When the site asks for a registration code enter “ncpress.”

Once you’re logged in, you’ll be able to access the In-State Vault Ad library using the navigation links on the far left side of the screen. You’ll also have access to division logos, and other as- sets as needed.

So why not do something to benefit YOUR newspaper today? And remember to tell us you’re running the ads -- that way we can provide the state with tearsheets and keep our grant working for you!