www.newsandtech.com www.newsandtech.com Spring SPECIAL ISSUE 2017

The premier resource for insight, analysis and technology integration in newspaper, magazine, digital and hybrid production.

ALEXA WHAT’S THE DAY’S NEWS? ALEXA WHAT’S AI?

ALEXA WHAT’S OTT?

ALEXA WHAT’S VR?

Turn to page 37 for expanded industry coverage

u 1 www.newsandtech.com

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WSJ partners with Google, experiments with VR u BY KIRSTEN STAPLES CONTRIBUTING WRITER The Wall Street Journal is using new of WSJ Courtesy Photos: the power to put the viewer into the story technology to find better ways to connect like VR. By doing this you can literally cre- with readers using their virtual reality app ate empathy on a level that was previously on Google Daydream. This collaboration impossible.” with Google allows WSJ readers to experi- Readers can tune in to 360-video by ence 360-degree video news. using the WSJ VR app on their iPhone, Advancements in VR have the potential iPad, Android phone, computer or with a to change the way we communicate and virtual reality headset. The WSJ website connect. The ability to visualize and be provides detailed instructions on how to use immersed in content increases reader a virtual-reality viewer such as Daydream understanding and boosts cognizance. View from Google. Readers who do not own “Old tech and new will be side-by-side. a virtual reality viewer can still watch the Ultimately, the old content will be adapted 360-degree videos on any of the above listed to new channels. But what is important devices. is publications giving creators latitude to explore new technology as part of their day NASDAQ Interactive job. Journalists and designers and technolo- This isn’t the first time WSJ has stuck their gists need to play with new technology and toe in the virtual reality waters. In 2015, they try new things,” said Roger Kenny, design launched NASDAQ Interactive, a virtual real- tech lead for VR at Dow Jones. ity roller coaster that takes readers back 21 According to a press release by WSJ years into the stock index, starting in 1994. publisher Dow Jones, the app allows read- “But we really wanted to explore the ers to “step inside a virtual room specially idea of a virtual reality news platform and in designed for the app and stay informed with 2016, Google asked [WSJ] to imagine what breaking news, follow the markets with a VR news would look like for their forthcom- live markets data visualization and immerse ing Daydream Platform. [WSJ] took that as themselves in compelling narrative.” an opportunity to design something from The first 360-degree video on the WSJ the ground up,” Kenny said when explaining VR app follows Denise Mueller, a woman how WSJ has been experimenting with VR working to become the fastest female cyclist. since NASDAQ. The broadcast features Mueller’s journey WSJ took advantage of that opportunity through the Bonneville Salt Flats in Utah, by allowing their readers to experience jour- allowing readers to focus on the parts of her nalism in a remarkably innovative way. journey they find most interesting. “We designed it as a jumping off point “We’ve produced interactive, virtual for any other VR experiences the newsroom reality storytelling that allows the Journal’s might want to try,” Kenny said. “It could be reporters and editors to take readers and an interactive 360-video, such as the ones viewers of our journalism anywhere in the in our Daydream app. It could be a 3D data world,” said Andy Regal, WSJ’s global head visualization, such as the stock market of video. hologram, also in our Daydream app, or WSJ isn’t the only publication taking something completely different, such as an readers around the world. Other news orga- immersive 3D experience.” nizations such as CNN, ABC News and The As VR technology continues to grow, New York Times have all taken leaps into publications and consumers alike will grow VR and 360-degree video. With the advance- with it. WSJ has left room with WSJ VR to ments and availability of VR technology, ensure that they will be a part of this growth readers are now able to become an active in the years to come. p participant in each story they view. “VR is the most compelling medium to tell stories,” Kenny said. “Nothing has

News & Tech Spring SPECIAL ISSUE 2017 u 3 Volume 29, No. 3 Spring News & Tech P.O. Box 478 SPECIAL ISSUE Beaver Dam, WI 53916 CONTENTS p: 303.575.9595 2017 www.newsandtech.com Publisher & Editor-In-Chief Mary L. Van Meter [email protected] Managing Editor Sarah Zook [email protected] Check out Social Media Editor Chris Lytikainen [email protected]

Art Director Violet Cruz [email protected] WHAT’S NEW Creative Services Assistant Jessica Shade [email protected] News & Tech has been adding some amazing features. Copy Editor News & Tech’s new Mary Reardon [email protected] Contributing Writer expanded coverage Tara McMeekin [email protected] Check out our partnership Contributing Writer with GateHouse Media starting on page 37 of Marcus Wilson [email protected] Contributing Writer on page 10 the digital edition at Kirsten Staples [email protected] www.newsandtech.com We are also featuring videos from the Donald PUBLISHING GROUP We’re President W. Reynolds Journalism James E. Conley Jr.

Institute on our website DIGITAL EDITION Overflowing! In partnership with PageSuite, News & Tech is available as and we added a real a digital edition, containing an exact replica of articles and time industry stock advertisements. The Digital Edition is available free of charge MORE: on our Web site, www.newsandtech.com. widget, so be sure to DATELINE 4People News Each Monday, News & Tech distributes Dateline, an electronic check us out online at newsletter that covers breaking industry news and events. 4Industry Updates To subscribe to the free newsletter, send a request to www.newsandtech.com [email protected]. 4Calendar4Contributors SUBSCRIPTIONS 4Vendor Announcements Subscriptions are free to qualified industry personnel. To subscribe, visit our Web site at www.newsandtech.com, 4Association News or call 303.575.9595. WHIZ INNOVATES FOR DIGITAL-FIRST TECHNOLOGY 5 4User Groups ADVERTISING SALES 4 4 To schedule advertising or confirm space availability, VIAFOURA HELPS NEWSPAPERS ENGAGE 6 Industry Guidelines Education please contact Mary L. Van Meter at 303.575.9595 or email [email protected]. 4Marketing Partners 8 News & Tech, ISSN# 2150-6884, is published bimonthly NEWSCYCLE OFFERINGS MAKE OTT, ALEXA ACCESSIBLE plus special report issues in April and September by Conley Magazines, LLC, P.O. Box 478 Beaver Dam, WI 53916. Phone: 303.575.9595; Fax: 303.575.9555. Copyright ©2017 by Conley GATEHOUSE EXPLAINS AI 10 COLUMNISTS Magazines, LLC. All rights reserved. No part of this publication BEN SHAW 14 may be reproduced by any means, mechanical or electronic, without the expressed consent of the publisher. Opinions DOVER PRINTING PLANT TESTS N95-VCF FROM AGFA 12 MARC WILSON 22 expressed herein do not necessarily reflect the views of the publisher, staff or advertisers of News & Tech. The return of unsolicited manuscripts or other material cannot be guaranteed. PUBLISHERS FIND REVENUES WITH DIGITAL MARKETPLACE 16 DEPARTMENTS Periodicals postage paid at Denver, CO, and additional mailing offices. Free to qualified newspaper personnel. POSTMASTER: CLASSIFIEDS 25-29 Please send 3579 for address correction request to News & KEENE BENEFITS FROM UPGRADED BUSINESS SOFTWARE 20 WEBSITE DIRECTORY 30 Tech, 5139 Yank Court, Arvada, CO 80002.

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4 t Spring SPECIAL ISSUE 2017 News & Tech www.newsandtech.com Whiz Technologies brings innovation for Mobile, OTT Video and Amazon Echo u BY CHRIS LYTIKAINEN SOCIAL MEDIA EDITOR

Mobile news is the future, whether we like it or “One of the unique features we have recently intro- not. New ways to read, hear and utilize media are being duced is ‘Personalization’, wherein the user of the device carved into the consumer landscape. App developers have personalizes the news that they want to consume and only contributed greatly to this, developing useful tools for pub- news stories from sections of their interest will flow into lishers and consumers allowing for more control of their their ‘Timeline’,” Modi said. “We provide multiple touch media experience. controls to interact with the apps. The user experience is Companies like Whiz Technologies have stepped in valued the most, so we try to make options available.” to facilitate the need for easy to access digital and video Whiz also offers a background refresh that works with content, especially for media company heavy hitters such reader habits. as Schurz Communications, Dispatch Digital, Cordillera “If you constantly check the app at noon, it will learn Communications, Evening Post Industries, Pittsburgh to wake up in the background a few minutes before noon, Post-Gazette and NPG (News-Press & Gazette Company). automatically refresh the stories and page before you visit the app providing for an instant-on experience,” Modi said. Whiz is all about choice and user experience, which is Personalization why many organizations have partnered with the company. Nikhil Modi, CEO of Whiz Technologies recently spoke Large customization with visuals is also available with with News & Tech about the company’s platform for app Whiz. The animations that appear and how they appear, development and why he thinks so many have chosen the style and layout of the app or content, as well as the Whiz to give them the tools to reach a wider audience. typography used. “They choose us because our MediaFlow platform provides all the digital touch points to the consumer, in- cluding mobile, OTT and interactive voice. We realize that Challenges as opportunities one size does not fit all and will customize the platform Modi doesn’t see any of this work as a challenging obstacle itself for the specifics they require or need,” Modi said. though. This individuality offers more varied features and “I wouldn’t say there are challenges,” Modi said. “I find designs for companies—allowing them to stand out among it fun. It is just a new puzzle to figure out and push forward.” an ocean of media on the internet. Whiz Technologies continued on page 25

News & Tech Spring SPECIAL ISSUE 2017 u 5 www.newsandtech.com Industry leaders increase engagement with Viafoura u BY CHRIS LYTIKAINEN SOCIAL MEDIA EDITOR Engaging with your readers online can are seeing real results when it comes to audience then through social media, Viafoura created tools be a struggle. A mass amount of information and engagement, user registration, and time-spent,” she that give publishers the opportunity to become the “non-targeted” media exists and floats around, said. “In our all-in-one platform, we provide all the hub, not just for content to serve an interest or re- sometimes obscuring actual targeted content from tools and opportunities to drive user opt-in and gional community, but also to become the meeting reaching its audience. on-site interactions directly on a publisher's site, place for the community that develops around it. Miranda Feasey, content marketing manager with their brand, content, and community at the The interest in community helps to set Viafou- at Viafoura recently spoke with News & Tech about center of it all.” ra apart from other platforms, as they place such Viafoura’s involvement with news and local media Viafoura generates an all-in-one user experi- importance on local relevant content. platforms. She also touched on why so many in the ence where publishers can enjoy an easy-to-use “Location based communities are fundamen- news industry have chosen Viafoura for audience platform for their engagement with the audience. tally just a subset of interest based communities, engagement. However, with such a mass sea of information on where the shared interest is the physical region it- Industry heavy hitters such as Hearst, Tronc the internet it can be very difficult for publications self, and as such, the same concepts still apply: pro- and GateHouse all use the Viafoura platform. with a targeted audience to reach out. duce content relevant to that community to draw “Publishers are constantly competing for them to your content, and then provide the tools to attention time, with the goal of building a direct Community allow that community to connect,” Feasey said. relationship with their audience, driving sales and “The old notion of broad appeal mass media isn’t optimizing the user experience across channels sustainable in digital except at the most extreme,” Analytics and markets,” Feasey said. “With disparate tools Feasey said. “Web publishers don’t control access Analytics have proven essential to digital market- and fragmented systems across multiple vendors, to their readership like they did with print, and ing growth and ad growth for publisher platforms they risk a broken customer experience, incom- there is a near infinite glut of general untargeted ad and Viafoura understands this need and caters plete first-party user data and difficulty extracting inventory on the web. The response we are seeing efficiently to it. actionable insights.” from publishers is to focus increasingly on niche “Our Audience Insights is the only real-time markets that they can own.” analytics product that quantifies the impact of Engagement Niche media markets based around shared on-site engagement on attention time, loyalty, reach Viafoura offers seamlessly integrated user registra- interests or locations necessarily demand tools and revenue,” Feasey said. “We can factor out the tion, engagement, moderation, and analytics tools, to allow the community to connect, or else the time users spend away from the keyboard, or Feasey explained. community will form elsewhere anyway, explained tabbed away from the page, for the most accurate “The Viafoura network of 600+ media brands Feasey. Originally achieved through forums and Viafoura continued on page 26

6 t Spring SPECIAL ISSUE 2017 News & Tech www.newsandtech.com

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News & Tech Spring SPECIAL ISSUE 2017 u 7 www.newsandtech.com Newscycle Solutions offers keys to digital, Alexa u BY SARAH ZOOK MANAGING EDITOR

Photo: Amazon Photo: innovation, Zenith USA. “It’s there all the time and surrounds us every mo- ment of every day. We can’t base our businesses on the ‘digital’ concept, it has to be an integral part.” With the dawning of Artificial Intelligence software like Alexa, this has never been more true. Newscycle Solutions has devised ways to help traditional newspaper companies break down these digital barriers and connect with readers wher- ever they happen to be. “It’s time for these publishers to plant their flags,” said Geoff Kehrer, sales engineer for Newscycle Solutions. “If you’re a newspaper, it’s an exciting time.” Over-the-top, monetization Over-the-top content or OTT is a term used to refer to audio, video and other media transmitted via the Internet that bypasses traditional cable and satel- lite television systems. In video form, this kind of content can be distributed via Roku or Apple TV and other streaming services. For smaller local newspa- pers, this concept might seem inaccessible, but with the Newscycle platform, it can be so much simpler. The product is very turnkey, Kehrer said. “What Newscycle has developed is very out of the box,” Kehrer said. “We can have you up and running in thirty days or less.” That kind of turnaround is attractive to companies trying to jump in to As publishing companies change monikers from “publisher” to “media new territory. company,” so many of us are left to wonder what exactly that means and how Videos can be made and hosted and it’s a simple plug-in on the backend can we keep up? The Media Briefing recently released a top ten trends list to to have a Roku or Apple TV channel dedicated to a local news organization. watch in 2017. One of the striking headings said “Digital disappears.” The de- It’s also easy to personalize. Newscycle has made it so publishers can easily scription went on to explain that in the age of mobile technology, there is no dif- brand the station and anything related to it. ference between online and offline, that essentially we are all online all the time. When it comes to monetization, Newscycle and the rest of the industry is “Digital is like oxygen,” said Tom Goodwin, executive vice president for Newscycle continued on page 13

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News & Tech Spring SPECIAL ISSUE 2017 u 9 www.newsandtech.com CONTRIBUTED FEATURE How to make Amazon’s Alexa read your local news u SPECIAL TO NEWS & TECH FROM GATEHOUSENEWSROOM Photos: John Crouch/gatehousenewsroom.com Photos:

GateHouse has now launched more than 400 news websites on point where they’ve had trouble keeping them in stock. Amazon Echo/Alexa platform — a voice-controlled home speaker that Getting in early with Amazon gave us the opportunity to take ad- among many other things allows users to voice-activate a flash briefing vantage of quite a bit of set up help from their team so we could make from a feed of local news from each site. The project came together flash briefings for all the GateHouse sites available as quickly as pos- quickly, and we are now learning and planning next steps for these sible. When all those Alexa users go looking for news updates, they’ll quickly growing voice-activated assistant platforms. find their local news headlines available in our markets. It’s exciting to We asked two leaders of the project, GateHouse director of digital be able to reach those readers and deliver relevant, local news head- products, Karina Pagano, and director of digital development opera- lines in this new format. tions, Chris Hister, about the project and next steps. Another advantage to getting to market quickly with Amazon is that we’ll now have a seat at the table to help shape how the flash briefing Why did GateHouse partner with Amazon on this project? format develops, including possible future monetization plans. Amazon is really the leader in the speaker/voice command device space with a huge number of devices already in market. The Echo and What were the technical hurdles for the development team? Echo Dot were Amazon’s top sellers over the holiday season — to the The content for our flash briefings is delivered to Amazon using

CONTRIBUTED FEATURE

10 t Spring SPECIAL ISSUE 2017 News & Tech CONTRIBUTEDwww.newsandtech.com FEATURE www.newsandtech.comwww.newsandtech.com

JavaScript Object Notation — a syntax used to store and exchange data. What has the response been, and how are you tracking success? We use JSON on our new Garcia website template but the format and Early response has been good. We’ve gotten really good traction standards used by Amazon are a little different than ours or others we’ve with the Providence Journal, Peoria Journal Star, and Sarasota Herald- worked with, so we had to adjust our feeds to meet their specifications. Tribune flash briefings. We’re also seeing strong playback numbers in We also faced the challenge of rolling this out across 400 plus relation to the number of briefings enabled, which shows that users who sites in a short period of time. We needed to create a feed that could have enabled the flash briefing skill are continuing to use it on a regular deliver newspaper-specific content for each individual site and also basis, rather than just checking it out once and not coming back. develop an effective way to QA all those feeds without reviewing each Amazon doesn’t have self-service options for reporting in place one manually. And, finally, we needed to create a unique flash brief- just yet, but we’re receiving reports from them on a monthly basis in the ing icon for each site. In some cases, we had an app icon available to meantime and keeping a close eye on how things are going. repurpose. To create the rest quickly, we went with a generic graphic that could be personalized with each newspaper name. Will GateHouse strike a similar partnership with Google and Google Home/Assistant platform? What are the next steps with the platform? Yes, we’ve met with Google and plan to pursue briefings on their Very soon we’ll be providing information on a new way newsrooms platform as well. They’re in beta with a couple national news providers can use to write specific blurbs for Alexa to read in place of the article and expect to be ready to move into local news this spring. We’ll be summary or initial paragraphs of the article captured by the feed today. keeping in touch with them and will revisit the conversation with them We’ll also be announcing a taxonomy sites can use to choose the spe- as soon as they’re ready. cific stories added to a curated flash briefing feed each day. Currently, our briefing feeds are read by Alexa through text-to- GateHouse Newsroom is a digital editorial resource by GateHouse Media. speech processing. The next step after curated feeds will be to give Our contributors highlight enterprising journalism, dish the latest in social media newsrooms the option to produce flash briefing audio files where staff strategy, demystify new digital tools and comment on industry trends. Sign up for can read out the briefing instead of having it read by Alexa. our weekly newsletter at gatehousenewsroom.com. GateHouse is one of the larg- est publishers of locally-based media in the United States, reaching more than 20 million people each week through hundreds of newspapers and digital products.

CONTRIBUTED FEATURE

News & Tech Spring SPECIAL ISSUE 2017 u 11 www.newsandtech.com Delaware Printing Company tries

Agfa’s N95-VCF u BY SARAH ZOOK MANAGING EDITOR In 2007 Agfa Graphics launched its first chemistry-free plates for the press department.” newspaper industry. Fast forward to 2011 and the company introduced the Agfa equipment addresses this demand with 75 plate-per-hour throughput. N94-VCF chem-free violet offset plate, which generated a great deal of excite- With the two machines at Delaware Printing company, that’s 150 plate-per-hour ment. Between 2011 and 2015, more than 70 percent of Agfa Graphics newspa- throughput. So in 2013, Delaware Printing went with the N94-VCF. per customers made the switch to the chem-free technology. At the time, the company had already switched to the Kodak no-process Two years ago at the World Publishing Expo in Hamburg, Germany, Agfa plate and eliminated chemical processing. The benefits, however, that the Agfa went a step farther and released the universal N95-VCF plate. Advantage N-DL violet plate engine brought to production and work-flow The newer technology supported much higher run lengths (up to 300,000 outweighed one negative aspect of the chem-free plate. The company also sheets, depending on press conditions), support for UV ink printing, high im- required the plate be able to hold a thirty-six micron dot as it uses stochas- age contrast, plate inspection and optical recognition by punch and bending tic screening for its print process. The N94-VCF plate is not guaranteed for equipment, along with full daylight resistance and high scratch resistance. stochastic printing, but in a print test, Bugbee found the laser and plate to be Recently, Delaware Printing Company became the first U.S. customer to more than capable. purchase and install the N95-VCF plate. Now, Agfa has introduced the N95-VCF, which Delaware Printing Com- A division of Independent News Media Inc., the publishing plant in Dover pany put into use in the beginning of March. services customers throughout the mid-Atlantic and Northeast regions. “We are pleased with the overall performance of the equipment and the throughput we expected is real,” Bugbee said. “Our press requires sixteen or Business increase twenty plates, depending on page counts, for every job we print. Having the In 2005–2006, the company installed a KBA Colora printing press tower. ability to image a set of plates in fifteen to twenty minutes per set keeps us far In 2013, Delaware Printing Company switched from using Kodak thermal ahead of the press on busy days.” CTP equipment and printing plates to the Agfa Advantage N-DL violet CTP Bugbee said they are also pleased with the reliability of the equipment. equipment and N-type plates to increase plate throughput, according to Tom “We are moving closer to becoming a near fully automated CTP opera- Bugbee, general manager of Delaware Printing Company. The printing plates tion,” said Bugbee. “It would not be a good thing to have to worry about equip- at Delaware Printing are fifty inches long and required a very large format ment malfunction or plate jams occurring when there is no one in the CTP machine from Kodak to image the plates, Bugbee said. room to watch over the equipment.” “This machine, while good, was slow and only allowed us a twenty plate-per-hour throughput,” Bugbee said. “But with the increase in business Sharper image we experienced with the KBA press, we eventually needed faster and more Delaware Printing Company also takes advantage of the plate storage canister automated CTP equipment to keep up with the demand for plates from our that feeds the engine and has a one-thousand plate capacity, giving the company,

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Photos: Delaware Printing Company Printing Delaware Photos: Newscycle from page 8 on the bleeding edge of OTT ROI. Roku supports ad development and Apple TV does not, according to Kehrer. Newscycle is working with both companies to come up with the best ways to stitch advertising into video feeds. Alexa delivers news But video isn’t the only place consumers are accessing their news. The dawning of Alexa and other artificial intelligence software presents an entirely new way for newspaper companies to reach audiences in places that are both famil- iar and innovative. While getting breakfast on the table or lunches packed, someone can say “Alexa tell me the news,” and with the Newscycle technology, a local newspaper can provide the top headlines. Further, Kehrer said Ford is putting Alexa software in three of its new models in 2017. The opportunity to reach audiences on that dreaded commute is entirely possible. Newscycle has worked closely with Alexa engineers to create a solution that allows a voice feed of the news. “Alexa is very monotone in the way she speaks,” said Kehrer. “We don’t pro- vide an RSS feed because it doesn’t sound right. We stick with a long form audio.” This means that Alexa reading the headlines sounds more like a radio personality than a robot. Currently, the monetization options are very new. Newscycle is working on ways to stitch commercials into long form audio, but for now, Kehrer says there is opportunity for companies to sponsor spots. with two lines in operation, the ability to load up two thousand plates at a time. The technology is such that a user can tell Alexa to save a story, or remind “We have to give high praise to the Agfa R&D folks,” Bugbee said. you to read the long form article later, or watch an OTT video when you have While the N95-VCF was touted to have a sharper image, faster clean-up time. It’s easy to use and incorporates seamlessly with everyday life. on press, longer run life and longer shelf life, Bugbee said he isn’t as interested Newscycle has made a product that is easy to use, has a fast turnaround in the longer run life or shelf life. and opens new opportunities for newspaper companies to reach their audi- “It is both the sharper image and clean-up-on-press ability of this new ences in a very tangible way. With OTT and Alexa, newspapers can knock down plate that really has us wowed,” Bugbee said. “We are not easily impressed, but the digital barrier and find a way to seamlessly blend into the day-to-day and in this case the improvement in our print quality and the quickness of the plate even minute-to-minute life of their ever-connected audiences. clean-up is very real.” As Kehrer said, “it’s time to plant our flags.” p Now all Delaware Printing Company wants is a no-process plate, Bugbee said. p

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News & Tech Spring SPECIAL ISSUE 2017 u 13 www.newsandtech.com Adding value with data – where to start u BY BEN SHAW COLUMNIST

What kinds of data do you have in your organization and how can you use it to become more relevant to your readers and customers? The answer lies in data. And usually data you already have. Knowing data and how to manage data is becoming more and more crucial for pub- lishers. Without the ability to target based on the specific characteristics of our audience, we will really not have anything compelling to sell to our customers. And it’s not just about having something attractive to sell. Accord- ing to a recent Bain and Company study, businesses that lead the way in using data strategically are: 5X as likely to make decisions faster than their market peers 3X as likely to execute decisions as they intended 2X as likely to be in the top quarter of financial performance within their industries 2X as likely to use data very frequently when making decisions The payoff for media companies includes engaging the audience (630) 739 9600 more deeply with more targeted news and advertising, and most of all the ability to compete with other sophisticated online media compa- nies that are frequently ahead of traditional media companies with advanced technology strategies. So what are the different types of data? There are in general, three types. First party data can be loosely defined as information a publisher itself has collected about the publisher’s own audience. (The “first party” is you.) This could be anything from the surveys your readers filled out, to the mobile number they used to call your service hotline, dietary preference they left in the sign-up to your event. When we talk about display advertising, first party data is most often cookie-based data, and it can include information gathered from website analytics platforms, CRM systems, and business analysis tools. Cookies are pieces of software that web pages place onto users computers and phones to be able to collect information about their behavior and preferences. When did a reader come to the site? How many pages did she visit? Where did she spend the most of her time? What banners did she click on? What did she buy?...are all example of first party data that we could collect with cookies. In general, first party data is the most valuable data you can col- lect about your audience, and it becomes a powerful resource when tied to display ad campaign. This is because first party data provides specifics about existing users and customers. It is also a key component of site retargeting. In addition to first party data, you may have heard of third party and even second party data before. AH Tensor International LLC Third party data refers to data coming from sources outside of the 10330 Argonne Woods Dr. data that you do not directly collect. This type of data can also become Suite 200 Woodridge, IL 60517 ‘big data’. Phone: (630) 739 9600 Second party data is a term that is being used more frequently www.ustensor.com now also. By second party, we mean data that is somebody else’s first

14 t Spring SPECIAL ISSUE 2017 News & Tech www.newsandtech.com party data. Partnership arrangements are sometimes made to share data for mutual benefit. For example, companies that have overlapping target markets might be willing to join together to share. Like a nutrition center and a fitness center or fishing equipment and boat sales company may wish   
   to ‘trade notes’ for the purposes of marketing. The greatest value of first party data is: if I ask my actual custom-    ers about themselves directly, I’m likely to get a much better (and more valuable) picture of them than if I bought some third party data that was ‘representative’ of that audience but taken from people who largely 

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With first party data, you can target returning customers by le- veraging information that you already have about their past purchases 
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and product interests. # 
 



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Now let’s focus on how to create value out of these various pieces  
 

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of data.  


 
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   Here are my top five ways a media manager can increase revenue by using data. 
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Number 5: Give Data A Purpose """" Better performance always means something different to different organizations. And it will also mean that different types of data should be aggregated, and analyzed depending upon the specific use case. It’s the pieces of data that help meet your specific business goals that have the most value. Don’t start with the data, start with defining your goals. Take for example a possible disconnect between sales and market- ing – if marketing is targeting only volume of new opportunities rather than lead quality, then sales will get a lot of potential leads with no real qualification which they may not be interested in

Number 4: Standardize how you track data. Many companies lack an established system to benchmark and track cost per click and cost per thousand impressions for display placements and keywords. Executives end up needing to rely on agen- cies to determine whether rates are competitive.

Number 3: Ask the right questions The exact question your media company should ask depends on your priorities. Clarity is essential. Examples of good questions include “how can we reduce costs?” or “how can we increase revenues?” Iterate through to actual business examples, and continually probe to where the value lies.

Number 2: Connect the dots Often, organizations drill down on a single data set in isolation but fail to consider what different data sets convey in conjunction. For example, HR might have detailed employee data; operations, comprehensive information about assets; and finance, a ton of detail behind a P&L. Examining each set of information carefully is certainly useful. But additional value may be nestled in the spaces among sepa- rate data sets.

Number 1: Create Processes Instead of Projects The number one way you will increase revenue by using data is to make it a process and not a single project with a beginning and end. Data analytics needs a purpose and a plan. The process for using the data in decision making should really be a loop. Best-in-class orga- nizations adopt this approach to their competitive advantage. Google, for example, insistently makes data-focused decisions, builds consumer feedback into solutions, and rapidly iterates products that people not only use but love – and so should yours. p

News & Tech Spring SPECIAL ISSUE 2017 u 15 www.newsandtech.com Marketplace tool opening new revenue

opportunities for publishers u BY TARA MCMEEKIN CONTRIBUTING WRITER

Newspapers have become extremely savvy at recognizing op- edition hardcover book filled portunities to sell products that extend beyond subscriptions to their with reader-submitted historical flagship papers. As they look for ways to generate additional revenues, photos of Hutchinson for which it publishers are leveraging their distribution capabilities to do so. needed a storefront. For many newspapers, identifying opportunities to sell additional “It’s all history from our com- products to subscribers is the easy part — it’s how to facilitate those munity and although it’s not tied transactions that often becomes the more difficult question. to the newspaper, we were the me- The Hutchinson (Kansas) News answered that question last The News sold more than 1,700 copies of dium for advertisements soliciting year, however, when it approached its circulation systems provider, “Hutchinson, The Salt City, Volume 1,” a content and pictures for the book,” ICanon, to inquire about possible solutions. The timing of the inquiry historical book, via the Marketplace app. Bass explained. was serendipitous, as the vendor was in the midst of developing a The book, titled, “Hutchinson, storefront solution. The Salt City, Volume 1,” had sold more than 1,700 copies through “In 2016 we decided we needed to come up with a platform for e- Marketplace as of early March. commerce,” Sara Bass, marketing director and circulation operations manager for The News told News & Tech. “We reached out to ICanon and they happened to be working on a storefront app, so they offered it to us in beta.” The app, Newzware Marketplace, runs on top of the vendor’s flagship Newzware Circulation, which The News was already using to manage its circ operations. What the paper needed — and ICanon delivered — was a platform that could communicate payment and statement information directly to the circulation database, without the commission fees imposed by third-party services.

Photos: The Hutchinson News Photos: Brewfests and books In particular, The News was seeking a solution that would help it facilitate sales of two non-newspaper products it had in the works. Most pressingly, the paper needed to sell tickets to Hutchinson Brewfest, a local craft beer and food truck event it was sponsoring — and to do so without giving away large portions of the pro- ceeds to a service like PayPal. “We hit a home run with that event and it sold out,” Bass said. “We sold 500 tickets, all using our Newz- ware Marketplace storefront software.” The event was so success- ful that it will take place again this year, in October. In addition to Brewfest, The Hutchinson News tapped Newzware Marketplace to sell tickets to the 2016 Brewfest event. The News was also in the The event will take place again this year, in October. midst of publishing a limited-

16 t Spring SPECIAL ISSUE 2017 News & Tech www.newsandtech.com

Significant savings info correct and keep it organized,” Bass said. “I wouldn’t be as confi- Bass said after calculating the savings in ICanon’s fees vs. what the dent if we didn’t have the right software to facilitate this.” paper would have incurred using PayPal or another e-commerce Markle said he’s eager to see what opportunities Newzware will facilitator, it was apparent that Newzware Marketplace paid for itself open up for newspapers. within its first use. “Our customers are always peeking outside the traditional rev- “We saved a small fortune in commissions — approximately enue box,” he said. “Some publications are contemplating the delivery $1,700,” Bass added. of gourmet coffee along with their newspaper delivery.” Besides enabling the sales transactions, Bass said the app allows Because Newzware Marketplace resides on top of their Newzware The News to query any post-sale information it needs to. Circulation database platform, it simply uses the Newzware Subscrib- “People pay for their tickets or their book, and the information er Web Self Service portal for individual connectivity. Advertisement goes straight into the system and we can access whatever information for a newspaper’s product, service or event can direct the consumer we need, whenever we need it,” she said. to the URL and ICanon does the rest, according to Marketing Director Gary Markle. An added benefit is that non-subscribers will be drawn Easy to use and great support to the Web portal and asked to register. This feeds a newspaper’s circ Besides the financial benefits of generating new revenue without system with added contact information and demographics, if the giving up huge portions in fees, Bass said Newzware Marketplace is publisher so chooses. also very easy to use and integrate. She applauded ICanon’s level of Markle said that although Newzware Marketplace was designed training and support and said the vendor makes integration simple for to inventory, sell and fulfill physical products like mugs, ball caps, even the least tech-savvy of users. books, and the like, it is finding a home as the fulfillment for event “You don’t have to take a course or be an expert to be able to use ticketing of sponsored local festivities, as was the case for The News their software — and that saves time,” she said. “It also integrates well and the Brewfest event in Hutchinson. and looks very upscale to our customers.” Markle said he’s eager to see what additional opportunities Newz- The ease of integration eliminates the need publishers to main- ware will open up for newspapers with the app. tain a different portal to sell merchandise. “Our customers are always peeking outside the traditional rev- “It’s always a benefit when things integrate well and there are enue box,” he said. “Some publications are contemplating the delivery fewer touch points,” Bass added. of gourmet coffee along with their newspaper delivery.” Fewer touch points means better organization and less room Additional features, including barcode scanning and fulfillment for error. notification have been developed, and a points/reward system is “When you’re managing large-scale events it’s important to get slated for the next release of Marketplace. p

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News & Tech Spring SPECIAL ISSUE 2017 u 17 www.newsandtech.com Newspaper Solutions, LLC

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News & Tech Spring SPECIAL ISSUE 2017 u 19 www.newsandtech.com New Hampshire publisher reaping benefits of real-time business apps u BY TARA MCMEEKIN CONTRIBUTING WRITER Photos: The Keene Publishing Co. Photos: It’s been nearly two years since The transaction is available and can be seen imme- Keene Publishing Co. in western New Hamp- diately. The real-time aspect is really key.” shire upgraded all of its business software to an The classified app allows 24/7 self-service integrated platform, and the publisher said it is options for advertisers to place ads, rerun ads, seeing big benefits from having done so. view statements and electronic tearsheets, and Keene — which produces its flagship, The pay their bills online. Keene Sentinel as well as a handful of commer- The sales and CRM app, meanwhile, allows cial jobs — is now using software from Vision outside sales staff to immediately place ads Data. The new software replaced a number of via browser tools. It integrates with Vision Ad disparate systems it had implemented over Tracking to streamline production and allow the years, and moved Keene to a centralized sales reps and advertisers to monitor the entire platform to manage advertising ad circulation, ad-creation process. sales, CRM, pagination, layout, ad tracking and Keene’s circulation app also provides Web-enabled self service functionality. self-service functionality via the Web, allowing The transition was the culmination of a readers to access and manage their own sub- thorough evaluation of software providers that scriptions, and newspaper carriers to manage led the publisher to Vision Data. deliveries. “We went through a number of changes Rounding out the package, the layout with our legacy systems, which were made application provides final automated output de- up of a mix of digital and analog applications sign with an Adobe InDesign plug-in for layout that had become very expensive to maintain,” and pagination, Vision Data said. Chris Carreira, director of information services and support for Keene Publishing told News New savings, new products & Tech. “Some of the customer service pieces With its soup-to-nuts solution in place, Keene were upgraded to Windows GUI-based systems, Publishing has realized significant savings. and on the other end financial systems were “It’s half of what we were paying for all still analog-based. When we began looking at of our other disparate systems,” Carreira said. new systems, my biggest concern was finding “From a real-time point of view, ad revenue is up a single database on the back end that could 9 percent.” consolidate all of that.” The new software also laid the groundwork That search led Carreira to Vision Data, to launch several new revenue-generating prod- which offered integrated back-end business ucts that cater to new audiences. Tuning into its software. social channels has helped the publisher attract He visited newspapers in New Hampshire reader segments that haven’t been traditional and Michigan that were using the software to newspaper customers and create products to evaluate various pieces of the vendor’s offerings. serve them. “At the time, Vision Data was upgrading to Among the products that are attracting a brand new GUI, Windows-based interface and new customers are three new print magazines. it was a very attractive software package that Elf Magazine, is a weekly based on regional tied all of their applications together,” Carreira activities; Fiddlehead, is a monthly dedicated to recalled. “We then became the first site to install natural and sustainable living; and Monadnock all of it.” Table, a bi-monthly that focuses on local farm- The publisher opted for a hosted installa- ing and growing your own food. tion with redundancy via two offsite servers and Keene has outsourced printing of Elf, a fiber-optic connection to Vision Data servers. which produces 40,000 copies per week. It has The applications installed include Vision also outsourced printing of monthly magazines Total Advertising, Vision Total Circulation, Vi- Fiddlehead and Monadnock Table, with circula- sion Web Classified and Commercial Account tions of 30,000 and 10,000 copies, respectively. Management, Vision Web-Sales CRM, and Vi- With the insights afforded by the Vision sion Total Layout. Data software, Carreira said the publisher can better target potential advertisers and better Real-time functionality key serve those advertisers by anticipating which Keene has realized tremendous advantages, ac- weeks will be the most beneficial ad buys. cording to Carreira, which he credits to the fact “For us, an integrated software package that all of the newspaper’s business operations for all aspects of our core business is working,” are now taking place in real time. Monadnock Table is one of the new print magazines Keene Carreira said. “We are now concentrating on the “Newspapers typically process all transac- Publishing has launched since transitioning to Vision Data’s social aspects of our business. We’ve changed tions during the day and then run batches for integrated software platform. the technology and culture to think in real time, jobs at night to update all of their financials,” and we’re integrating the business aspects to he said. “With Vision Data this all happens in real time, so any ad sale or other social diversity and what people want to read, day to day.” p

20 t Spring SPECIAL ISSUE 2017 News & Tech www.newsandtech.com

September 10-14, 2017 McCormick Place | Chicago, IL USA Print2017.com metamorphosis

When the Printing & Imaging Industry Convenes Discover the Latest Technology, ‘Hot Topic’ Education & Best Practice Business Solutions to GROW YOUR BUSINESS News & Tech Spring SPECIAL ISSUE 2017 u 21 www.newsandtech.com MARC...The MY WORDS friend I most admired died on March 4. u BY MARC WILSON COLUMNIST

Dr. Thomas E. Starzl’s avoided reporters. But in the late 1970s, he agreed “How’s he look?” rise to international prominence to let me interview him, and I did so at the Univer- “Uh, not so good,” I answered. “His clothes are old began in the small town of sity of Colorado Medical Center in Denver. and weather-beaten, and he looks pale and skinny.” LeMars, Iowa, and the semi-week- He introduced me to several patients who’d “I’m not surprised. He’s been on and off skid ly newspaper his father edited survived liver transplants. One, a 20-ish male, said row for years. I haven’t seen or heard from him in and published. he’d started wearing an earring, because he’d found years. Can you help him get the job?” His grandfather, John V. out that his cadaver-donor was a young woman. “I’ll try.” Starzl, an emigrant from what is “Every day when I wake up, I look down and say But our chief of communications – wisely – now Austria, bought the German- ‘good morning, Mary.’” Another patient said the wouldn’t hire him. “He looks like a half-dead alcoholic. language Der Herold in LeMars Greek’s believed the soul resided in the liver “so I I can’t trust him to drive around East Texas by himself.” in 1897. That paper was driven have someone else’s soul.” I called Dr. Starzl back. “Sorry, I tried, but we out of business by anti-German Starzl let me travel with him and another can’t hire him. We don’t think he can handle travel- sentiment in World War I, but the family stayed in surgeon to Grand Junction, Colo., to “snatch organs.” ing through East Texas by himself.” newspapering by publishing the English-language When we arrived at the hospital’s operating room, “I understand,” Dr. Starzl said. “Just remember one Lemars Globe Post. we were led to a 16-year-old girl lying flat on her thing, Marc, John is the smartest person in our family.” In 1918, Tom’s grandfather was charged under back. Her name was Candy. She was brain-dead In his autobiography, The Puzzle People, Dr. the Alien and Sedition Act for the crime of sedition after a car accident. She looked alive to me. Starzl completed his brother’s the story. because the Globe-Post ran an editorial criticizing Starzl didn’t have enough help, so he recruited “…(T)he magnet of the Globe Post, with its the inhuman conditions under which U.S. soldiers me to operate the lights as he and the other sur- beguiling safety net, captured John after the war as were being transported to France to fight in World geon cut Candy open and “snatched’ her kidneys, it had our father the generation before. When (his) War I. The case was tried in federal court in Sioux liver and pancreas. We flew back to Denver with marriage failed after a decade, John left town and City, and the grandfather ultimately was acquitted Candy’s organs, and returned to the hospital just resurfaced in different western cities from time when it was revealed that the author of the editorial after midnight. to time, sometimes with gaps of years between. was actually R.F. Starzl (Tom’s future father), who Starzl and I wheeled a patient out of her room, Understanding what was happening to him was was in Army offices’ training school. into an elevator and down to the operating room in like trying to read a book with most of the words Tom’s father became owner of the Globe-Post the basement. He transplanted a kidney into her, as deleted. On the evening after the Cotton Bowl in after his grandfather died. I watched. At 4 a.m., I told Dr. Starzl I had to leave Dallas on January 1, 1982, we had dinner together at Tom’s uncle, Frank, sold his interest in the because I was falling asleep. the Anatole Hotel. We talked with a strange mixture paper to Tom’s Dad, changed the spelling of his last At 10:30 a.m., I returned to the hospital to of deep affection, respect, and personal solitude. He name to Starzel, studied journalism at the Univer- find Starzl sitting on the concrete steps, eating an died not long after. I learned of his death after he sity of Iowa, and went on to be a newspaper editor, orange. He had just completed a second kidney had been cremated.” Associated Press bureau chief, and ultimately Gen- transplant. He was angry – Candy’s liver went to Over the years, I followed Tom’s career from eral Manager of The Associated Press. waste because a qualified recipient couldn’t reach a distance. “Frank Starzel had transported himself from Denver in time. He moved to the University of Pittsburgh in the microcosm that was a small town in Iowa and I asked him if he was going to bed (he’d been 1981, where the transplant center has been named returned only to visit or to bury those who had up for at least 26 hours that I knew of), but he said in his honor. Starzl helped develop key anti- stayed behind,” Tom Starzl wrote. “My father… he had to go to Boulder to act as an expert witness rejection drugs, performed the transplantation of stayed in that tiny universe within a universe but that afternoon. “And I have another surgery sched- multiple organs. never reconciled to its limitations.” uled for this evening.” I couldn’t believe how much I In 1990, at the age of 63, Starzl retired from At age 12 or 13, Tom began working for his admired him. surgery, saying he was exhausted from “an uncom- Dad’s newspaper, first as a paper carrier, later as a One day in 1981, while I was the assistant promisingly difficult life.” He said he feared liver printer’s devil in the print shop, wrestling giant rolls Chief of Bureau for The Associated Press in Dallas, a transplant surgery would die with him, so he spent of paper weighing nearly 1,000 pounds. After high weather-beaten, disheveled older man walked into the rest of his life teaching other surgeons how to school graduation, Tom decided to flee LeMars, the bureau. I saw him standing near the entrance, perform transplants, and there are now scores of writing later: “When my time came, I wanted to es- looking lost, so I left my office and asked if I could doctors performing liver transplants. cape. The fear of failing and being forced to return, help him. Tom served as the president of the Trans- defeated and condemned to a lifetime of regret, “I’m here for a job interview,” he said. plantation Society, and the American Society of made trivial all other fears, even that of death.” Since I did the bulk of the job interviews, I es- Transplant Surgeons, and was a member of the After graduating from Westminster College corted him to my office. I didn’t have any interview Institute of Medicine, part of the National Academy in Fulton, Mo., Tom earned both a medical degree appointments on my calendar. of Science. and a doctorate in neurophysiology in 1952 from “What’s your name?’ I asked. In 2004, he was awarded the National Medal of Northwestern University. “John Starzl.” Science, the nation’s highest scientific honor. In 1967, Tom led a surgical team at the Uni- Startled, I asked him if he was any relation to He never forgot his journalism roots. In his versity of Colorado that successfully transplanted a Frank Starzel, the former AP general manager? book Puzzle People, he wrote that his father and liver into a human being. He had failed during four “My uncle.” uncle were his role models. earlier liver transplant attempts, and much of the “So,” I asked, “that would make Tom Starzl, the “These were friendly, proud and abstemious medical community scoffed at his repeated efforts. doctor, your cousin.” men. Their personal and professional integrity was Starzl described the early liver transplant ef- “No. He’s my younger brother.” naked, making them immune to the temptations forts as a “test of endurance” and a “curious exercise I quickly discovered that John Starzl was sup- that lead to corruption. Because of this, I carried in brutality.” The brutality occurred when “you’re posed to interview with another department about the vain illusion for many years that journalism was taking the liver out, then sophistication as you put a job repairing teletype machines in East Texas. synonymous with a search for truth ad was perhaps if back in and hook up all these little ducts and I escorted Starzl to the AP chief of commu- the most pure and virtuous of all professions.” other structures.” nication’s office, returned to my office, and called He was the kindest, smartest person I’ve known. For many years, Starzl was the only doctor in Tom Starzl, who was then the chief of surgery at the Rest in peace, Tom. p the world who performed liver transplants. University of Pittsburgh Medical Center. For years – because his program was so “Doctor Starzl, there’s a fellow here in our of- Marc Wilson is executive chairman of TownNews.com. controversial and so many patients died – Starzl fice who claims to be your brother, John.” He can be reached at [email protected].

22 t Spring SPECIAL ISSUE 2017 News & Tech www.newsandtech.com

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Whiz Technologies from page 5 “Millennials want to consume content in various formats that are easier for them, it could be mobile devices, video TV devices, interactive audio devic- The company also enables everything to come with monetization oppor- es like Amazon Echo as well as Messenger Bots.” Modi said. “We want to enable tunities, whether that be through advertisements, deals or subscriptions. the consumer to make the choices and allow for local media to facilitate these “The digital landscape is changing rapidly. Amazon, Apple and Android choices. Further, our mobile products allow for user generated content, that are all changing rapidly and on the fly,” said Modi. “So, if anything the challenge can be curated by the publisher.” is that technologies need to be developed in tune with the changes.” The product will allow for user generated content or UGC. For example a user can take a video of a traffic jam or accident and submit it to the news provider who can then curate this user generated video for use for the news. Evening Post uses Whiz The Evening Post Publishing Group has been using the Whiz platform for mobile, OTT and video. “Whiz hosts our apps for Post and Courier, Aiken Standard, Free Times and South Strand News,” said Kurt Knapek, director of audience and digital media at The Evening Post Publishing Group. “They also have our OTT app for TV as well. Nikhil and his team are fantastic. I tell people he is our best vendor partner for a number of reasons. They are open to any idea and often bring them to us.” Whiz is also developing products for Amazon’s Echo Alexa with the same features and satisfaction of mobile news and perks of the OTT streaming ser- vice. Users can get audio alerts on their news stories as well as traffic, weather, and daily briefings. Alexa offers summaries but users can also have conversa- tions with Alexa to answer daily questions, and this is where Whiz is seeing opportunities to improve for the future. “I really like that Whiz is customizable and they work with us, and what we want,” said Knapek. “It is what makes it such a great relationship. They have LiveFrame for OTT always been available if we have ever needed to contact them as well.” Whiz also offers platforms for video distribution and monetization using Over In regards to the service, Knapek enjoys what Whiz is offering. The Top (OTT) apps like Apple TV, Roku TV and Amazon Fire TV. One of the “The apps visually are just much better, the ability for native ads, ad place- ways Whiz is innovating and adapting is a product called ‘LiveFrame’. The ment, and timeline views for the app are great,” Knapek said, “Even looking product allows for publishers, local media, and people to connect in a multi- forward we are considering ways to include more longform journalism, as it tude of ways. The product allows access to 24/7 linear content, breaking news, has a different presentation.” p weather, advertising and more in a single video view.

News & Tech Spring SPECIAL ISSUE 2017 u 25 www.newsandtech.com

Viafoura from page 6 Ph o t o : Vi afou r a HELP WANTED

APG Media of the Rockies is seeking Lead Press Operator & Press Operators. measurements of time users spend engaging with an organization’s content. Pub- Successful applicant will operate & maintain lishers can also predict trending articles before they show up in their other dash- state-of-the-art printing presses in the production boards, discover what social networks are successful in driving readers to their site, and track how this traffic directly impacts engagement and time-spent.” publications printed at our facilities. Must be willing The system is easy to use and transparent for the editors, and its compat- to work nights & weekends and be able to lift 50lbs. ible with already integrated CMS platforms. “Our platform is entirely CMS agnostic and we have robust APIs that can This is a full-time position with benefits. easily be integrated into publisher systems,” Feasey explained. “Our system al- lows authorized users to manage comments on their own site directly without having to log into a separate admin system. This allows your whole newsroom Please send or email resume to: to be involved in managing your community without needing new workflows. With specific editor tools like Editor’s Pick, an editor can promote and reward APG Media of the Rockies their best comments and commenters right on the site or within their Audi- Attn: Production Director ence Insights dashboard.” Viafoura looks forward to growing with their media brands. 702 W Lincolnway “Our customers report 7 times more page views, 5 times more return Cheyenne, WY 82001 visits, and 2 times more time-spent on site. They’re also seeing high conversion rates with 80% of user registration happening on pages with on-site engage- [email protected] ment tools and user-generated content such as comments.” Feasey said. p Continuing to make your mailroom run better.

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26 t Spring SPECIAL ISSUE 2017 News & Tech www.newsandtech.com Off The Record

Vienna, Austria – World Publishing Expo 2016 hosted more than 4,000 visitors from 69 countries with 115 companies exhibiting, ranging from start-ups to major manufacturers of heavy equipment, plus numerous systems suppliers. Photos: Mary L. Van Meter MaryPhotos: L. Van

Avido Khahaifa, publisher and editor-in-chief, Orlando Sentinel and Myron Randall, president, The Frederick (Maryland) News-Post. Nikhil Modi, CEO, Whiz Technologies and Kurt Knapek, director of audience Patrick Dorsey, regional publisher, Herald-Tribune, Sarasota, Florida. and digital media, The Post and Courier in Charleston, South Carolina.

Tom Dressler, vice president/ growth & development DART/PCF. Amy Aschenauer, implementation & training manager, Gannett Imaging and Ad Design Center.

Christopher Reen, president and publisher, The Oklahoman Christopher Reen, president and publisher, The Oklahoman Pason Gaddis, president and CEO, Florida Weekly. Media Company. Media Company.

William Ryker, sales director, Anygraaf USA, Inc. Brian Gorman, co-founder and vice president sales, iPublishmedia Solutions, LLC. Off The Record continued on page 28

News & Tech Spring SPECIAL ISSUE 2017 u 27 www.newsandtech.com

Off The Record from page 27

Rick Rogers, vice president of sales and Aaron Gillette, Bill Harley, vice president, Miracom Computer Corp. Charles Pittman, retired executive, Palm Beach Garden, Florida director, marketing TownNews.com.

Doug Phares, president/COO, Sandusky Newspaper Group. John Corcoran, vice president, sales and Michael Dodd, William Nutting, vice president, Ogden Newspapers. president, U.S. Ink.

Rick Edmonds, media business analyst, The Poynter Institute. Steve Mattingly, senior vice president, Southern Lithoplate. Tom Yunt, COO, United Communications Corp.

Markus Feldenkirchen, CEO, ppiMedia US, Inc.; and Brendan John Nicoli, printvalue consultant and Ron Sams, vice presi- Hassan Khan, audience development, strategist, Viafoura. King, CEO, Vendasta. dent sales, manroland web systems.

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uIndustry Updates People ...... 38 News you may have missed ...... 39-40 In brief ...... 41 uVendor Announcements Newzware ...... 42

uIndustry & Upgrades ...... 43

uIndustry Publishing Outlook ...... 44-45 Kevin Slimp ...... 46-47 uVendor Announcements Manugraph Americas ...... 48 Q.I. Press Controls ...... 49 EAE ...... 50 Flint ...... 51-52 AMERICAEAST ...... 53 Metro Production Conference...... 54 Florida Press Golf 65th Annual Tournament ...... 55 uMarketing Partners Pressreader ...... 56

uHelp Wanted ...... 57

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News & Tech Spring SPECIAL ISSUE 2017 u 37 Industry Updates

Dennis Wickham was named managing director of man- uPeople roland Australasia while Andreas Schwoepfinger was named technical director of service. Both have been with Barbara Vobejda was promoted to deputy managing manroland for a number of years. editor of The Washington Post. She was previously news editor. Alicia Eler was named arts reporter for the Star Tribune in Minneapolis. She was formerly based in Los Angeles, Stephanie Sisk was promoted to administration and where she was an arts critic and culture journalist. Mean- technology manager for Piedmont Media, publisher of time, Richard Chin was named features reporter to North Carolina papers The Gaston Gazette and The Shelby pursue in-depth stories in both daily coverage and the new Star under the GateHouse Media banner. She was previ- Star Tribune Magazine. He was previously with the St. Paul ously a manager in prepress and graphic design. Mean- (Minnesota) Pioneer Press. time, Gabe Whisnant was promoted to assistant manag- ing editor of digital at the Spartanburg Herald-Journal. He Alison Mitchell was promoted to assistant editor of The was previously managing editor of The Shelby Star. New York Times. She oversaw the paper’s daily news re- port through the presidential election. Pamela Colloff was tapped to write jointly for ProPublica and The New York Times Magazine. At ProPublica she will Robert Forcey was named regional publisher of New York be on staff as a senior reporter and atNYT Magazine she papers The Citizen in Auburn and The Post-Star in Glens will be a writer-at-large. She was previously executive edi- Falls. He was previously the publisher of The Citizen. tor at Texas Monthly.

Simon Tong resigned as managing director of Fairfax New Zealand. He accepted a position as head of technol- ogy, innovation and payments department for ASB Bank.

Avi Zimak was named chief revenue officer and publisher of New York Media. He was previously vice president and general manager of the Americas for Outbrain.

Robin Chan was named photojournalist of the year by the New England Newspaper & Press Association. She is a photojournalist with GateHouse Media’s South Shore unit.

Gary Pina was named copy editor for conservative online news platform TheBlaze.com.

Roger Lee was named regional sales manager for Town- News.com. He has been with TownNews for 15 years.

David Ho was named vice president and executive editor of digital audience and news innovation for Hearst News- papers. He was previously executive mobile editor and mobile product editor for The Wall Street Journal.

38 t Spring SPECIAL ISSUE 2017 News & Tech www.newsandtech.com Industry Updates

our passion.” uNews you may have missed Meantime, two other Gannett papers in Louisiana are also trim- ming print days down to three. The Town Talk in Alexandria and The Daily World in Opelousas will transition to publishing print editions Tronc partners with WaPo Wednesday, Friday and Sunday beginning April 5. Tronc has inked a deal with The Washington Post to power digital publishing through WaPo’s Arc Publishing. Axel Springer works with Innex The Los Angeles Times will be the first newspaper in tronc’s port- ad exchange folio to transition to the Arc platform. Arc engineers will work with Axel Springer inked a deal with Innex, Innerative’s global mobile the technology team at tronc to design and launch LAT on the Arc ad exchange, enabling the company to monetize traffic on its mobile platform and enhance the tronc platform SNAP (Simple News Assem- news app, Upday, programmatically. bly Platform) story editor. The app aggregates news from 1,200 publishers and comes prein- “This partnership will provide us with the capabilities that our re- stalled on Samsung S7 and S7-Edge, A5 and A3 across the UK, Ger- porters need to deliver award-winning journalism across all platforms many, France and Poland. and new tools that allow our marketing partners to connect with our The app is being expanded from four to 16 countries in Europe growing digital audience,” said Justin Dearborn, CEO of tronc. “We and will have editorial hubs in Milan, Madrid, Amsterdam and Stock- look forward to collaborating with The Washington Post on additional holm. technology initiatives that benefit our readers and advertisers.” The partnership with Innex will include Inneractive’s end-to-end platform for programmatic selling of mobile ads and add Upday’s mo- ABB uses Azure to build digital services bile inventory via private marketplaces and the open exchange. ABB has partnered with Microsoft to develop and build next- “Since Upday offers a superior user experience through relevant generation digital solutions and services on the Azure platform. content and non-intrusive ads, we constantly need to strike a balance “Building our solutions on the Azure platform means we can take between maximizing revenue and keeping users happy,” said Aneta advantage of all of its capabilities and add value with our domain-spe- Nowobilska, director of advertising at Upday. “We chose Innerac- cific offering,” said Guido Jouret, ABB chief digital officer. “In effect, we tive for their solid technology solution, flexibility in the realization are turning ABB’s decades of industrial domain expertise into software of Upday’s specific needs and their valuable insights which allow us offerings that our customers can access through the world’s most to better package our user base and help maximize our value to the advanced digital platform.” advertisers.” Among the new ABB Ability innovations developed on Azure are ABB Ability System 800xA, ABB Ability Asset Health Center, ABB Abil- Gannett closing Milwaukee ity Collaborative Operations, ABB Ability Digital Substation and ABB Ability Smart Sensor. call center Gannett Co. said it will close its call center in Milwaukee this Mississippi paper cuts print days spring, according to the Milwaukee (Wisconsin) Journal Sentinel. The closing will eliminate 24 jobs in Wisconsin and move the The Hattiesburg (Mississippi) American has cut print days to work to Gannett’s inbound call centers in Greenville, South Carolina, three, the paper announced. and Louisville, Kentucky. Starting April 5, the paper will print Wednesday, Friday and Sun- Affected employees will be offered Gannett’s transitional pay day, the paper said. package and have opportunities to apply for positions elsewhere in “This shift, driven by our consumers and advertisers, enables us the company, the Journal-Sentinel reported. to invest in new ways of doing business and better position ourselves for the future,” wrote Nathan Edwards, president of the Hattiesburg American in a letter to readers. Postal bill moving through House Part of the Gannett-owned USA Today Network, the Hattiesburg The U.S. House of Representatives Committee on Oversight and American said that readers are accessing the digital offerings eight Government Reform passed H.R. 756 or the Postal Service Reform Act. times more than the print. In 2016 the paper saw 2.3 million unique The Printing Industries of America is in full support of the bill. visitors and 13.8 million page views. Michael Makin, president and CEO of PIA, said the association is look- “While the frequency of the print edition is changing, our com- ing to the full U.S. House of Representatives to urgently pass this much mitment to covering the news, sports, events and stories that define needed postal reform and modernization legislation. our community remains a 24/7 priority for our staff and journalists,” News continued on page 40 Edwards said. “As you know, improving the Pine Belt quality of life is

News & Tech Spring SPECIAL ISSUE 2017 u 39 Industry Updates

News from page 39 Local Media Consortium offers na- “PIA member companies are in constant innovation mode to tive commerce solutions with Okanjo offer new techniques that make the mail more relevant to consum- The Local Media Consortium has partnered with Okanjo to pro- ers,” Makin said. “A viable USPS offering affordable, predictable rates vide members with a suite of new native commerce solutions. Milwau- is a critical delivery partner for print. H.R. 756 — a truly bipartisan kee-based native platform provider Okanjo will provide LMC’s 1,700 compromise supported by industry, labor and USPS — would provide local media sites with tools to broaden native commerce solutions. necessary stability for USPS.” “This partnership provides our members and their advertisers with cost-effective access to Okanjo’s proprietary, turnkey solutions to Wallit releases instructions engage readers through relevant content and ecommerce,” said Rusty for publishers Coats, executive director of LMC. “Today’s consumers — millennials in particular — expect to find relevant product embedded in their con- Wallit released a set of APIs and instructions for publishers to tent consumption without the nuisance of click bait, and these tools protect and monetize accelerated mobile pages content using the provide us with new ways to do this.” platform. Publishing AMP pages allows publishers to get the benefit of prioritized search results from Google on mobile devices. “We try to prioritize our development to align with how publishers Revista Publish goes mobile with are serving their content,” said Kevin Ziegler, vice president of technol- Eversify ogy at Wallit. “Our goal is to meet all the unique needs of publishers Brazil-based Revista Publish inked a deal with Agfa Graphics for and this is another step in that direction.” Eversify mobile content publishing software to create a digital version of its quarterly online magazine for mobile devices. Siebold acquires Smith In late 2016, Revista began developing an app in close collabora- tion with the Eversify team. Two months later, the app was available The Siebold Company, based in Coral Springs, Florida, has ac- for download on the Apple and Google stores. quired Kansas City-based Smith Pressroom Products, manufacturers The publisher has created two mobile editions of Revista, which of pulsed spray dampening, blanket cleaning and water management are free to subscribers or can be bought via the app on a one-off basis. systems for the newspaper industry since 1968. “After twenty-five years providing quality information to our thou- “We have retained the entire Smith management team, along with sands of readers, we’re finally able to reach the next level in technology all of the employees, and we look forward to working with them to thanks to Eversify,” said Paulo Addair, CEO of Revista Publish Brasil. ensure a smooth transition and superior customer service for all Smith “We still consistently offer our traditional quality, but now with added customers throughout North and South America,” said Richard Palmer, agility and greater capacity for interaction.” senior vice president of Siebold. GateHouse consolidating printing, German publisher upgrades packaging with ABB Druckzentrum Sudwest GmbH is replacing the controls and drives GateHouse Media is consolidating its printing and packaging on its Wifag OF370 press with ABB technology. The order includes new operations in Framingham, Massachusetts, at its other New England drives for two printing units, each with 12 printing couples and one facilities. folder at the company’s plant in Villingen-Schwenningen in the Black The Milford Daily News reported that it is a cost-saving measure. Forest region of southwestern Germany. The existing drives will be “Unfortunately, we are compelled to take this action as a way to replaced with new ABB ACSM1 drives and will be built into the existing leverage GateHouse production assets and avoid costly investment in cabinets. facility and equipment upgrades,” said Peter Meyer, regional vice presi- The order also includes replacing controllers on the same print- dent for GateHouse Media. “Some new production jobs will be added ing units and folder with ABB’s OPOS system based on the industry- at GateHouse facilities receiving the work currently done in Framing- standard AC500 PLC. Finally, the control system and drives on four ham, and those colleagues affected by this change will be given first reelstands will be replaced with solutions-based on the AC500 PLC and consideration for these positions.” the ACSM1 drives respectively. The number of positions to be affected was not disclosed.

40 t Spring SPECIAL ISSUE 2017 News & Tech www.newsandtech.com Industry Updates

The Craig Newmark Foundation donated $1 million uIn brief to ProPublica. The foundation, started by the founder of Craig’s List as well as Newmark himself, has made numer- The Association of National Advertisers called on ous donations to media-related organizations over the “walled garden” digital advertising platforms including Ama- last year. zon, Foursquare, Instagram, LinkedIn, Pinterest, Snapchat, and Twitter to allow independent audits by the Media Rat- SendtoNews Video Inc. was ranked second in total ing Council. The call was made following a survey of ANA video views in sports media for January 2017 by comScore. members in which almost 90 percent of respondents said they supported the idea of independent audits for walled Shweiki Media will be featured on an episode of Press garden platforms. On, Kodak’s video series. The San Antonio-based printer and publisher will focus on quality and the implementation KBA laid the foundation for a new plant for a digital and of industry-forward technology in its episode. flexographic press demo center at the company’s Wurz- burg, Germany, parent plant. The Houston Chronicle received the National Press Foundation’s Feddie Award for reporting on federal rules American Media Inc., publisher of The National En- and local impact for its investigative project about chemical quirer, acquired Us Weekly from Wenner Media. Terms of plant regulation, titled “Chemical Breakdown.” the deal were not disclosed.

Some 90 percent of the editorial staff at Slate voted to unionize with the Writers Guild of America East and are asking parent company Graham Holdings Company to voluntarily recognize the guild as their collective bargaining representative.

Sun Chemical Corporation acquired the assets and business of RJA Dispersions LLC. The Wisconsin-based RJA Dispersions produces ultra-fine particle and pigment dispersions for the digital inks market.

The Cleveland (Ohio) Plain Dealer inked a deal with EDG for drives replacement on two Cannon newspa- per cart loading systems. Each CLS has a servo amplifier, positioning module, servo motor and resolver that are ob- solete. EDG will replace these components with a SAF- phire PLC and standard AC technology. The system comes with full remote support capabilities.

Aquafadas added an InDesign plug-in so users can get a quick overview of enrichments used in a page they are working on.

News & Tech Spring SPECIAL ISSUE 2017 u 41 Vendor Announcement

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42 t Spring SPECIAL ISSUE 2017 News & Tech www.newsandtech.com Industry & Upgrades

Loos acquires Fastech German publisher inks deal Together with his business partners, David Loos acquired the with manroland commercial printing and newspaper business units of FASTechnol- Bonifatius GmbH purchased a Rotoman DirectDrive from man- ogy Group. The new entity was dubbed, Enternet Control Systems or roland press systems for its publishing house in Paderborn, Germany. ECS. The company plans to lead controller research & development, The new press replaces an older, 16-page press also from manroland. direct operations and invest in the overall support infrastructure. The new Rotoman has four printing units with a cylinder cir- “Over the next two years Fastech will work closely with ECS cumference of 630 mm, and a speed of up to 65,000 cylinder revolu- to ensure a seamless transition and the best of class service for the tions per hour. The press is also equipped with AutoJobChange and magazine, catalogs and newspaper bindery line business.” manroland web systems Inline Control System for ink density control ECS will continue the sales and development of the Enternet con- with photo spectral measurements, or the dynamic cut-off register troller as well as adding a line of thermal and piezo inkjet solutions control ICCd. The press will also have the manroland ControlCenter. and a line of bindery line camera solutions to its portfolio of solutions. “We are convinced of our business model and therefore we are “The Enternet product has been a leading technology in the investing in the expansion of our printing house and as a result in bindery controller industry for over 20 years, and with the addition of the development of digital media products,” said Rolf Pitsch, manag- new products it will ensure its future for the next 20 years.” ing director at Bonifatius. “Naturally the most innovative technology Many of the key long-term employees agreed to transition to ECS available is part and parcel of this process for us.” which is based out of Glastonbury, Connecticut. Mindener Tageblatt uses Eversify for e-Edition

German newspaper publisher, Mindener Tageblatt partnered with Ever- content for optimal viewing on all digital-display media. The pub- sify to streamline the production of the mobile version of its daily newspaper. lisher also redesigned its website to be more mobile friendly as well. The mobile content publishing software from Agfa Graphics, Additionally, Mindener Tageblatt wanted all versions of its ePaper Eversify is a cloud-based solution that automates the production and on one production platform. With Eversify, the publisher didn’t need publication process optimized for smartphones and tablets. to invest in additional hardware or software since it already had a Staff at Mindener Tageblatt began developing an in-house version relationship with Agfa Graphics. The cloud-based solution is hosted of its print newspaper for mobile devices, but ran into trouble with the within the Agfa cloud infrastructure and integrates with newspaper growing number of mobile platforms to produce for. editorial and production environments. It also automatically creates “Producing a mobile newspaper is a completely different ball ePapers that can be edited when needed. Finally, Eversify can provide game,” said Christoph Pepper, editor-in-chief of Mindener Tageblatt. test versions to show editors what the product will look like on vari- “Our page layout systems are optimized for printed newspapers, not ous digital media devices a tool Mindener Tageblatt is planning on for producing dynamic content for mobile devices. We needed an using in the future. automated solution that could blend XML data from our editorial “It will play an essential role when we develop additional prod- systems into an optimized layout for a variety of mobile devices and ucts,” said Pepper. “It’s all part of a unified publishing workflow that operating systems.” combines print, digital products and publication apps to create a Creating the e-edition of the paper meant having to customize premium reading experiences, whatever platform the reader is using.”

Yahoo to distribute UK newspaper content Yahoo inked content distribution deals with a host of UK pub- “Our partnership with Yahoo is a fantastic step in our push to lishing partners, including The Telegraph, the Guardian, the Inde- bring our content to an ever growing and diverse global audience,” pendent, the Evening Standard and Hearst UK. said Michael Pocock, director of content partnerships for ESI media. The move enables publishers to distribute content via a curated “The Independent and The Evening Standard already reach an ex- feed, created in partnership with Yahoo in five countries, the United ceptional volume of highly engaged readers in the UK, US and other Kingdom, United States, Canada, India and Singapore. markets but recognize the increasing demand for quality, unbiased The content is sent to be monetized via a revenue share model new reports and premium features through a wide range of channels. using Yahoo’s native advertising marketplace, Yahoo Gemini. Adver- We’re delighted with Yahoo’s desire to add premium news brands to tising will be included within each article. their portfolio and look forward to a long and valuable partnership.”

News & Tech Spring SPECIAL ISSUE 2017 u 43 Industry

Publishing Outlook: Will Diversification Turn the Tables? uBY ZACKS EQUITY RESEARCH ZACKS.COM

The U.S. newspaper publishing industry has long been grappling surged 11% in the fourth quarter of 2016, while total digital advertising with sinking advertising revenues, and the global economic slowdown revenue increased 3.7% from the year-ago period. The New York Times has only worsened the situation. The downturn in the newspaper Company's digital advertising revenues jumped 10.9%, while New Me- publishing industry witnessed over the last few years aggravated, as dia Investment Group Inc. 's (NEWM) digital revenue increased 9.6% print readership declined. More and more readers started opting for during the fourth quarter. online news, thereby making the print-advertising model increasingly Newspaperpublishing companies have been offloading assets that irrelevant. bear no direct relation to the core operations, diversifying revenue Changing consumer preferences and the advent of new and in- base, and even separating their broadcasting and digital properties novative technologies have been altering the way news is offered and from the sluggish print business. read. Readers now have myriad choices when it comes to collecting The companies are gradually advancing toward the pay-and-read and reading articles or news through devices such as netbooks, tablets model. The New York Times Company, on Mar 28, 2011, launched a or other hand-held devices. Advertisers are now tapping the online pricing system for NYTimes.com,whereby after browsing a certain video boom to reach their audience. number of free articles, readers will be asked to subscribe for complete These factors have been weighing on the print industry, as adver- access to its articles on phones, tablet computers and the Internet. tisers now get low-cost avenues to reach their target audience more The recent trend witnessed in the industry is that of consolida- effectively. We believe that an alternative and stable source of revenue tion. Diversified publishing conglomerate, Gannett Co., Inc. (GCI) in is needed to salvage the dwindling print newspaper industry. To deal Oct 2015 entered into a deal to acquire Journal Media Group, Inc., with the situation, newspaper companies are trimming their opera- theowner of the Milwaukee Journal Sentinel and other newspapers. In tions, lowering headcount, revamping their print editions and invest- Apr 2016, the company completed the acquisition of all of the remain- ing in digital initiatives. ing shares. Journal Media Group was formed after Journal Communi- cations and E.W. Scripps merged their broadcasting operations and Waning Newspaper Advertising Revenues split the newspaper business. The merged broadcast and digital media Advertising remains a significant source of revenues for the industry company, headquartered in Cincinnati, retained the name TheE.W. that in turn depends on the health of the economy. Macroeconomic Scripps Company (SSP). factors such as sluggishness in business spending, high unemploy- Of late, publishing companies have been disciplined buyers of lo- ment and falling home sales may affect the level of national, retail cal media assets. New Media Investment Group has been continuously and classified advertising revenues, as advertisers cut their budget in looking for strategic buyouts. The company concluded the acquisi- response to soft economic conditions. tion of Harris Enterprises, Inc. in Nov 2016 and also completed the Advertising volumes remain under pressure as advertisers still buyout of the Ohio publishing division of Wooster Republican Printing deter from making any upfront commitment in an economy under Company in Jan 2017. The company also announced the sale of the recovery. The McClatchy Company (MNI) witnessed a 16% drop in Medford, Oregon Mail Tribune . print advertising revenues during the fourth quarter of 2016, following a decline of 17.2% in the third quarter. Print advertising revenues fell Is the Industry on a Value Oriented Path? 20.4% in the fourth quarter, following a decline of 18.5% in the preced- The Publishing industry has underperformed the broader market over ing quarterat The New York Times Company (NYT). the past one year. In the said time frame, the industry has declined ap- proximately 2.4%, while the S&P 500 index advanced 18.5%. Newspaper Companies Adapting to Changing Trends Looking at the industry's trailing 12-month price-to-earnings Newspaper companies have now been remodeling and restructur- (P/E) ratio, it looks pretty undervalued, when compared with the S&P ing themselves to better align with the growing need of marketers, 500. The industry has a trailing 12-month P/E ratio of 16.57, which is targeting younger people, affluent households and other demographic above its median level of 13.52 and in line with the high level scaled in groups with multiple web and print publications. Publishing compa- the past one year. However, this compares favorably with the market nies are adapting to the changing face of the multi-platform media at large, as the trailing 12-month P/E for the S&P 500 is at 20.38 and universe, which currently includes Internet, mobile, tablet, social the median level is 18.90. media networks and outdoor video advertising in its portfolio. On the contrary, considering the forward P/E ratio the industry In Aug 2016, McClatchy launched a new digital advertising agen- looks overvalued, when compared with its trailing 12-month P/E ratio cy, 'Excelerate,' to provide marketing solutions to local and regional and the S&P 500.The industry has a forward P/E ratio of 18.44, which advertising clients. The company's digital-only advertising revenues is above its median level of 16.70 and in line with the high level scaled

44 t Spring SPECIAL ISSUE 2017 News & Tech www.newsandtech.com Industry

in the past one year. This compares unfavorably with the market at ), Tribune Publishing Company, now known as tronc, Inc. (NAS- large, as the forward P/E for the S&P 500 is 18.38 and the median level DAQ: TRNC – Free Report ) and Hearst newspaper group joined forces is 17.31. Thus, there seems to be little room for an upside. to form a new national advertising network – Nucleus Marketing Solu- tions – with the goal to assist advertisers in reaching out to a mass Zacks Industry Rank audience. Within the Zacks Industry classification, Publishing forms part of the The recent trend seen in the industry is that of consolidation. Consumer Staples sector, one of the 16 Zacks sectors, though the me- With an aim to strengthen its position in the newspaper industry, dia industry is part of the Consumer Discretionary sector. We rank all Gannett, in Oct 2015 entered into a deal to acquire Journal Media the 260 plus industries in the 16 Zacks sectors based on the earnings Group, Inc., the owner of the Milwaukee Journal Sentinel and other outlook and fundamental strength of the constituent companies in newspapers. In Apr 2016, the company completed the acquisition of each industry. To learn more visit: About Zacks Industry Rank . all of the remaining shares. As a point of reference, the outlook for industries with Zacks Journal Media Group was formed after Journal Communications Industry Rank #88 and lower is 'Positive,' between #89 and #176 is and E.W. Scripps merged their broadcasting operations and split the 'Neutral' and #177 and higher is 'Negative.' The Zacks Industry Rank newspaper business. The merged broadcast and digital media com- for Publishing Newspaper is #207. pany, headquartered in Cincinnati, retained the nameTheE.W. Scripps Analyzing the Zacks Industry Rank, it is apparent that the outlook Company (NYSE: SSP – Free Report ). on the Publishing Newspaper industry is showcasing a Negative view. The acquisition of Journal Media Group brings in 15 dailies and 18 weeklies in 14 local markets under Gannett’s portfolio, increasing the Earnings Trends daily and Sunday circulation by approximately 675,000 and 950,000, The broader Consumer Staples sector portrays an encouraging pic- respectively. In Sept. 2016, Gannett invested an undisclosed amount ture. In the fourth quarter of 2016, total earnings for the sector are in Digg, a digital media company. This investment paves the way for expected to climb 10.9%, while total revenue is expected to be up 4.1% USA TODAY NETWORK, Gannett’s media network, to obtain access to year over year.As of Feb 17, 2017, 90.6% of the total number of S&P 500 Digg’s industry-leading data. This will help in enhancing the network’s companies in this sector had reported their results, wherein 58.6% content distribution capacities. Users too will be engaged in fresh delivered an earnings beat and about 37.9% cruised ahead of revenue content discovery and messaging products. estimates. While earnings improved 11% year over year, revenues In Jul 2016, Gannett acquired the North Jersey Media Group Inc. inched up 3.5%. The buyout includes The Record (Bergen County), the Herald News, as Read more: http://www.nasdaq.com/article/publishing-outlook- well as their associated digital assets. Gannett, which publishes USA will-diversification-turn-the-tables-cm756215#ixzz4aNJOlmtz Today and more than 100 other dailies, is expected to benefit sig- nificantly from the aforementioned deal. This deal also solidifies the Industry: Publishing, Part 1 company’s presence in New Jersey. Link: https://www.zacks.com/commentary/105242/publishing- In June 2016, Gannett entered into a deal to acquire digital stocks-will-strategic-endeavors-propel-growth marketing solutions company, ReachLocal, Inc. The deal, which was Newspaper companies are transforming their business models concluded in third-quarter 2016, will help the acquirer boost its digital to better position themselves in a multi-platform media universe. offerings. According to industry experts, these companies will focus more on In March 2016, Gannett acquired a minority stake in Spirited mobile devices, online advertising based on user experience and per- Media, which operates the mobile news site Billy Penn in Philadelphia, sonalized content to lower their dependence on traditional advertis- for an undisclosed amount. ing revenues. They are also streamlining their cost structure, strength- In June 2015, Gannett acquired the remaining stake of 59.36% ening their balance sheet and restructuring their portfolio. in the Texas-New Mexico Newspapers Partnership from Digital First Let’s take a look at what’s happening in the publishing industry Media. However, the company had to relinquish its 19.49% stake in and how newspaper companies are adapting to the changing face of the California Newspapers Partnership and pay additional cash for the media in the race for survival. completion of this deal, which provides it with full control over 11 newspapers in 3 states. Industry’s Game Plan Gannett now has complete ownership of – El Paso Times in Texas; Newspaper publishing companies are diversifying their revenue base. Alamogordo Daily News, Carlsbad Current-Argus, The Daily Times They are striving to expand their presence in broadcasting and digital in Farmington, Deming Headlight, Las Cruces Sun-News and Silver products with the aim of lowering dependency on soft print media City Sun-News in New Mexico; and Chambersburg Public Opinion, business and traditional advertising, thereby reducing susceptibility to Hanover Evening Sun, Lebanon Daily News and the York Daily Record economic conditions. In line with this, Gannett Co., Inc. (NYSE: GCI – in Pennsylvania. Free Report ), The McClatchy Company (NYSE: MNI – Free Report

News & Tech Spring SPECIAL ISSUE 2017 u 45 Industry

Websiteskevin@kevin Fromslimp.com Scratch What you need to know when creating your own sites

Two weeks ago, I register a URL are Network Solutions found myself awake at 3 and GoDaddy. You will fi nd these at Net- a.m., unable to get back workSolutions.com and GoDaddy.com. to sleep. After tossing I’ve learned it’s best to use one com- and turning for more pany for website registration. By the than an hour, I decided time you have a dozen or more web- Kevin Slimp I might as well get some sites, it can be hard to keep up with all The News Guru work done. Checking my the hosting details, passwords, etc. messages and social me- I’ve used both Network Solutions dia, I quickly found I wasn’t the only and Go Daddy and both have worked one who couldn’t sleep. fi ne. These days, I use Go Daddy when- Shelly, a publisher friend in Min- ever I need to register a new domain. nesota had been up for hours. I soon the entire site in one weekend), we used learned why. WordPress because the site is an “on- Who will host your site? “Ugh! My new website crashed yes- line community,” meaning it is a mem- 3. Websites need space on a server. terday and I’m trying to fi x it,” she bership-based site. WordPress had tools You might have heard a geek say some- told me. “I got it through GoDaddy and templates created for online com- thing about “parking” a site. and I’m trying to chat with them, but munities which we could purchase. Unless you’re hosting your own site, nobody seems to be answering. What On the other hand, when I was de- you will begin by selecting a host to should I do?” signing the NewspaperInstitute.com park it for you. Folks who are new at Fortunately, I’ve got more websites site earlier this week, I wanted to have creating websites often use the same than . . . well, I’ve got a lot of websites. total control of the design and function- company they used to register their do- That means I’ve become a pro at get- ality. In addition, I didn’t have a lot of main name. That’s fi ne, and certainly ting to the bottom of problems before time. With one afternoon to get the site makes remembering where everything they ruin my day or, in this case, night. up and functioning, I turned to Adobe is located easier. Rather than attempting to get Muse, an application in the Adobe Cre- Having worked with more than my through to someone using the chat ative Cloud suite. share of hosts over the years, my cur- function, which Shelly had already Designing a website in Muse is a rent favorite is SiteGround.com. You tried, I called the customer support lot like designing a page in InDesign. can have a different favorite. That’s OK. number on the GoDaddy.com website. Websites are made up of groups of pag- I like using SiteGround.com (no, I Guess what, someone answered and es, much like documents in InDesign. don’t get an endorsement fee) because they were a big help. Muse allows me to place a picture, I’ve always been able to connect with Shelly had simply forgotten to “pub- video or menu on the page much like I’d them within seconds whenever there lish” her new site, meaning it worked place an element on the page in InDe- is an issue. That’s worth a lot to me. for a few days while the host waited for sign. When speed and control are my someone to click the “publish” button. priorities, I often turn to Muse. Let’s go over all that again. After the allotted time, the host as- If I’m creating a news site, I’ll prob- OK. It’s not as complicated as it sumed the site wasn’t meant to go live ably go with a template-based system sounds, but you will get better with and took it offl ine. This is a very com- like Bondware.com or TownNews.com. practice. mon mistake for folks who are new to These are just two of dozens to choose First, design a website, using Adobe website design and one I’ve made my- from. If I’m at a metro paper, I’m look- Muse, WordPress or some other meth- self plenty of times. ing at robust CMS systems that do ev- od. Next, register your domain (web- If you’re new to creating websites, erything from take online orders to as- site name). Third, fi nd a place (host) to there are a few things to keep in mind sembling my site, all while creating the park your website. before you begin. Keep this list handy. newspaper pages. Once you have those, you simply You might need it someday. Where will you register your URL? upload your fi les (you’ve probably used Will you be creating the site from 2. The steps to getting a site online FTP before) to the host and update 1. scratch, or will you use a template- are basically three-fold: them when necessary. based system to design your website? Now, that wasn’t so hard, was it? Let’s add another option while we’re t
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46 t Spring SPECIAL ISSUE 2017 News & Tech www.newsandtech.com Industry

News & Tech Spring SPECIAL ISSUE 2017 u 47 Vendor Announcement

uMANUGRAPH AMERICAS manugraphamericas.com

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uQ.I. Press Controls www.qipc.com

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INNOVATIVE I AM HERE QUALITY IN CONTROL

About Q.I. Press Controls: Q.I. Press Controls develops and delivers innovative, high quality optical measure and control systems. We are globally active in the newspaper and magazine printing industry. Our total solutions are supported by a worldwide service network. These reliable systems are proven in the market of existing and new printing presses and offer our customers structural better results.

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uEAE www.eae.com

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About EAE Engineering Automation Electronics GmbH: The Ahrensburg-based company is active in graphic industries, automation solutions and automation technology. The company, founded in 1962 by Richard Ewert, is the leading supplier of controls, automation solutions and software for newspaper printers. EAE’s solutions are being used in all areas of a newspaper printing plant – from pre press to the mailroom. Worldwide more than 550 newspaper printing plants are using EAE’s control systems to produce more than 125 million newspapers each day.

For more information on EAE please visit: www.eae.com

50 t Spring SPECIAL ISSUE 2017 News & Tech www.newsandtech.com Vendor Announcement

Shows Progress, Dedication

% Details the group’s strong sustainability performance over the last several years




% Includes comprehensive economic, social and environmental data

“Sustainability defines the way we conduct our business and interact with customers, colleagues, shareholders, sup- pliers and the communities where we operate,” says An- toine Fady, CEO Flint Group. “Our sustainable vision, strate- gic objectives and core values are integrated into all of our policies, procedures, processes and operations that make us the company we are today.”

He continues, “At Flint Group we believe that applying this commitment and approach to sustainability is simply smart business practice – a fundamental driver to long-term share- holder value and the delivery of a vibrant, successful busi- ness. As companies increasingly embed sustainable philos- ophies and practices into their businesses, they can rely on Jan Paul van der Velde, SVP Procurement, Sustainability, IT Flint Group to be a strong link in that sustainability chain.” and Regulatory comments, “I’m proud of the progress that we continue to make year on year. In publishing our 2015 Flint Group’s 2015 Sustainability Report report, Flint Group has been able to look deeper into our so- is available for all: cial and environmental activities enabling us to continue to raise the bar for sustainability within the industry. We have upgraded our compliance process and policies, improved our systems and tools and looked closer at the way we work with our suppliers.”

“The 2015 report,” Mr. van der Velde notes, “also highlights Flint Group teams and people who have really made a differ- ence in the world around us—from emergency help in the midst of crisis to long-term projects where the skills and expertise of our employees continue to make telling con- tributions to the communities where we live and work.” ‰ Inks, blankets, chemicals & more www.flintgrp.com | [email protected]| +1 734 781 4600

News & Tech Spring SPECIAL ISSUE 2017 u 51 Vendor Announcement

New Flint Group Technology

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Newspaper printers looking for sharper print, a cleaner press, and lower total cost to print may want to take a look at Flint Group’s Varn® Newsline 550 fountain solution. Launched earlier this year, Varn Newsline 550 raises the bar. Printers find that they come up to color faster with less fountain solution, less waste, and in less time.

Printers who want all that plus OEM approval are in luck. Varn Newsline 435NT, an upgrade of Newsline 435, brings two new benefits to printers’ pressrooms: OEM approval, plus powerful cleaning that matches the Newsline 550 product.

Consider pairing these powerful Newsline founts with other trusted Flint Group products, including Arrowlith™ news inks and dayGraphica blankets and sleeves. That’s the ultimate benefit: getting all the products and support you need from one dedicated supplier. ‰

Flint Group Flint Group is dedicated to serving the global printing and packaging industry. The company develops, manufactures and markets an extensive portfolio of printing consumables, including: a vast range of conventional and energy curable inks and coatings for most offset, flexographic and gravure applications; pressroom chemicals, printing blankets and sleeves for offset printing; photopolymer printing plates and sleeves, plate-making equipment and flexographic sleeve systems; pigments and additives for use in inks and other colorant applications. With a strong customer focus, unmatched service and support, and superior products, Flint Group strives to provide exceptional value, consistent quality and continuous innovation to customers around the world. Headquar- tered in Luxembourg, Flint Group employs some 6800 people. Revenues for 2014 were € 2.1 billion (US $2.8 billion). On a worldwide basis, the company is the number one or number two supplier in every major market segment it serves. For more information, please visit www.flintgrp.com.

Rely on Flint Group for all your pressroom needs.

Inks, blankets, chemicals & more www.flintgrp.com | [email protected]| +1 734 781 4600

52 t Spring SPECIAL ISSUE 2017 News & Tech www.newsandtech.com Vendor Announcement

Margaret Sullivan Media Columnist, The Washington Post .(<127(63($.(5•$35,/

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54 t Spring SPECIAL ISSUE 2017 News & Tech www.newsandtech.com Vendor Announcement

News & Tech Spring SPECIAL ISSUE 2017 u 55 Marketing Partner

upress reader www.pressreader.com

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56 t Spring SPECIAL ISSUE 2017 News & Tech www.newsandtech.com Help Wanted

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APG Media of the Rockies The Delta Democrat Times (Cheyenne, WY) is seeking a (Greenville, MS) has a Full time po- Lead Press Operator. sition running a six unit Goss Urbanite press. Successful applicant will operate & maintain state-of-the-art printing Mostly day shift with Saturday presses in the production publica- evening. tions printed at our facilities. Must have experience running press Must be willing to work nights & and all maintenance of the press weekends and be able to lift 50lbs. This is a full-time position with bene ts. Please send resume to: Dean Francisco Please send or email resume to: Production Manager APG Media of the Rockies Delta Democrat Times Attn: Production Director Emmerich Newspapers 702 W Lincolnway Cheyenne, WY 82001 [email protected] (662)378-0772 [email protected] For more Help Wanted Ads visits/ newsandtech.com/electronic_classifieds/

News & Tech Spring SPECIAL ISSUE 2017 u 57 Industry

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58 t Spring SPECIAL ISSUE 2017 News & Tech www.newsandtech.com Industry

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60 t Spring SPECIAL ISSUE 2017 News & Tech www.newsandtech.com Industry

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62 t Spring SPECIAL ISSUE 2017 News & Tech www.newsandtech.com Industry

Reported How are companies Key financial rise doing? measures for printers Reported fall 42% of printers and 56% of suppliers describe their 42% company’s current Revenues Prices economic condition as good compared with just 11% and 56% 6% as poor 44% 11% 21% 18% 33%

46% of printers 6% Utilisation Margins and 50% of suppliers expect their economic performance to 49% improve in 2017 18% 20% 36%

62% Functional printers 40% Digital print Commercial printers Proportion of printers reporting that more 22% than 25% of turnover Publishing printers was digital 14% Packaging printers

Proportion of printers Global Asia Web to Print operating Web to Print/ Storefronts 2014 25% 13% 2015 26% 16% 2016 23% 20%

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2014 51%

2015 62% 2016 37%

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64 t Spring SPECIAL ISSUE 2017 News & Tech www.newsandtech.com Industry

Top print technology Changes in volume investment plans by print process Commercial Digital toner cutsheet colour 31%

Sheetfed offset 26% +25% +11% +9% Digital inkjet 18% cutsheet colour Digital toner Digital inkjet Digital inkjet cutsheet rollfed cutsheet Publishing colour colour colour Sheetfed offset 30%

Digital toner cutsheet colour 24% +8% +8% +8%

Digital inkjet cutsheet colour 14% Digital toner Flexo Sheetfed cutsheet offset mono Packaging

Flexo 32% Top investment Sheetfed offset 29% priorities

Three technologies share 3rd place: 52% Finishing Digital toner cutsheet colour Digital inkjet rollfed colour Hybrid offset/flexo/digital Functional Print 51% Technology Digital inkjet rollfed colour 36%

Digital inkjet 27% PrePress/ cutsheet colour 42% Workflow/ MIS Digital toner cutsheet colour 20%

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News & Tech Spring SPECIAL ISSUE 2017 u 65 Industry

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66 t Spring SPECIAL ISSUE 2017 News & Tech www.newsandtech.com Conley Publishing Group

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News & Tech Spring SPECIAL ISSUE 2017 u 67