2016 ADVERTISING TAB Latest News 1,025 entries receieved 43 news organizations particpate More than 200 judges across four states help decide the winners Member videos shine a light on #NCPA2017 SPONSORED CONTENT Raleigh in awe as 295 advertising awards are President Dunn discusses her Olympic given at state press luncheon dreams in windsurfing and sailing Videos Index Hugh Morton Photographer of the Year ..........................3 General Excellence ...................................................................5 Division A ................................................................................... 6 Division B ................................................................................ 10 Division C ................................................................................ 16 Media and the Law Awards............................................... 20 Public Notice Awards........................................................... 20 Arts & Entertainment Travel & Leisure Style Freedom of Information Award ...................................... 20 Phil and the Flops on StarNews in Wilming- Debby Barden, Mont- gomery Herald, on Duke Higher Education Awards....................................... 21 the amazing rise of ton heads to Raleigh Community/Public Service Awards................................ 23 their video careers career looks that work! Division D ................................................................................ 26 Division E ................................................................................. 31 Division F ................................................................................. 38 Division O ................................................................................ 42 Education Politics/Government Our Opinion Are we prepared for Will ad taxes become a GateHouse Coastal the future? reality in NC? Group on the “office” 2016 Best Ad Contest THE BEST IN SHOW Best In Show Winners Here are the entries chosen as the Best of Show in each division. All of the first-place winners are judged against each other regardless of category. 2015-16 WINTER TIMES PAGE 37 DIVISION A Celebrate DIVISION B Your Ali Mizell, Pam Bullock, AITH Meleah Bryan, Rick Mary Wayt F Tobin Skiing Snowboarding Ice Skating Tubing Brand New Tubing Roanoke Beacon Watauga Democrat Facility Newly Remodeled Beech Tree Plymouth Boone Bar & Grille Free Lessons Mon-Thurs, non Holiday, Celebrate Your Faith Beech Mountain Resort Ages 8 and Older 5506’ Highest SkyBar in NC Judge’s Comments: This piece Judge’s Comments: Copy and Shopping Dining gives most readers an oppor- photos work well together to Nightlife Nursery & tunity to find a home for their clearly position the resort to Snow Kamp #beechmtnmtn BeechMountainResort.comBeechMountainResort.com faith. Well done. A Special Supplement to readers. THE ROANOKE BEACON March 2016 DIVISION C DIVISION D Scott Yancey DJ Short, Natasha The Pilot Alexander, Staff Southern Pines The Star Reading Rocks Shelby Judge’s Comments: Well who American Legion World THE AMERICAN LEGION OFFICIAL 2016 ALWS PROGRAM ELBY, NORTH CAROLIN SH ND C A doesn’t want to get one of these Celebrating 90 Years CLEVELA OUNTY Series $5 chairs after seeing this ad? Judge’s comments: The clear Great color and photos. winner. A true labor of love. Great editorial content. Great ad support. A true keepsake for all fans in attendance. Excellent. 2 Best overall niche publication All About January-February 2016 DIVISION E WOMENFREE uedding edition Kristin Staff Powers Obiso The Herald-Sun The perfect Durham wedding Anniversaries featuring Judge’s Comments: A clever Local Brides plus tips, venues, gifts, concept - anniversaries - is a CELEBRATING vendors, inspiration and so much more! A special advertising publication. Anniversaries The Herald-Sun, founded in 1889. January 27, 2016 great way for businesses to ad- Downtown Durham circa 1940s vertise and show pride in their longevity, and their place in history, at the same time. All About Women Staff Watauga Democrat Boone All About Women - Wedding Edition Judge’s comments: Creative “contents” page. Photos capture the essence of every subject. Great design! Well done, great job! DIVISION F ’ Metro Creative Graphics Jennifer Fisher, Jason Saturday, Plus Business Winners Beck May14 These awards are given to the newspaper in each division that Fayetteville Observer 11 a.m. to 3p.m. CrownExpoCenter accumulated the most points in the regular contest categories. Fayetteville Thrive Division A Division D Judge’s Comments: Consis- Roanoke Beacon The Daily Herald tently good-looking ads that Plymouth Roanoke Rapids seamlessly accompany the sophisticated page design. A Division B Division E FREE section to be proud of. Expo! The State Port Pilot Hickory Daily Record Southport Hickory Division C Division F The Pilot StarNews Southern Pines Wilmington Metro Creative Graphics is your source for hi-res photos, clipart, ad services, editorial content, auto photos and more. www.metrocreativegraphics.com 3 DIVISION A Community newspapers under 3,500 circulation BEST FOOD AD BEST HOME FURNISHINGS/ BEST COLOR 2nd Place 1st Place Crossroads Chronicle APPLIANCES AD INSTITUTIONAL AD Cashiers The Highlander 1st Place 1st Place Staff Highlands The Highlander The Roanoke Beacon Stephanie Mason A Year in Cashiers calendar Highlands Plymouth Beautiful landscape and nature photography Pizza Place Stephanie Mason, Josh Smith Pamela Bullock, Mary Wayt Very well thought out design, covers all the should give this calendar a place on many Stephen Baldwin Farmer Grain bases. Clearly a talented graphics designer. readers’ walls. It is the up-lit photo that just really grabs your Use of the blue makes the grain mills pop out. Very appealing ad. eye. And smart use of the golden text color to Excellent. 3rd Place 2nd Place play off the lighting. Spot on! The Highlander 2nd Place The Crossroads Chronicle Highlands 2nd Place The Cherokee One Feather Cashiers Stephanie Mason, Brad Spaulding The Roanoke Beacon Cherokee Zena Lynch Make A Splash Flyer Plymouth Scott Brings Plenty El Manzanillo Simplicity creates power. This flyer makes it Pamela Bullock, Mary Wayt Battle of the Nations Creative use of space. easier for advertisers to choose the ad cam- Schewel The use of the gold is extremely attention get- paign that is right for them. The “negative” space is what makes this ad ting. Nice job. BEST B&W RESTAURANT/ look sooo nice. No need to make photos mas- ENTERTAINMENT AD sive and text huge, when this proves that you 3rd Place BEST SPECIAL SECTION 1st Place can tone things down and get even more eyes The Roanoke Beacon 1st Place The Highlander to take notice. Plymouth The Roanoke Beacon Pamela Bullock, Mary Wayt Plymouth Highlands 3rd Place Staff SHIIP Pamela Bullock, Mary Wayt Crossroads Chronicle The reverse and the person’s skin tone---very OTV Senior Focus Cashiers good. The logo color pops out with contrast. Multiple photos guarantees that the reader Zena Lynch 2nd Place spends some time looking at the ad. Copy Bounds Cave’s Rug Gallery BEST USE OF COLOR The Highlander manages to highlight the scenic location and Nice, simple, attractive ad. Really like the fonts 1st Place Highlands music along with the food. too. Crossroads Chronicle Staff 2nd Place Cashiers Summer Calendar Insert Blowing Rocket BEST APPAREL, JEWELRY & Zena Lynch 3rd Place Blowing Rock ACCESSORIES AD Firemoss Pottery The Roanoke Beacon Brandon Carini, Brenda Minton 1st Place This ad has such a calmness to it. It really gives Plymouth Subway you a sense of the personal touch that goes into Perquimans Weekly Staff You can’t miss the FREE offer to kick off the Hertford each piece. Wonderful photo and use of type Grand Opening. And the recognizable logo style. First on Scene Bev Alexander, Creative Staff of Subway is prominent. This would certainly 2nd Place get the attention of Subway fans and bargain Vaughan’s Jewelry BEST COMMUNITY hunters! The Highlander 2nd Place Highlands SERVICE SIGNATURE PAGE The Roanoke Beacon Staff OR BEST SHARED PAGE BEST COLOR RESTAURANT/ Plymouth Palillos 1st Place Pamela Bullock, Mary Wayt ENTERTAINMENT AD This ad reflects the beauty of the craftsman- Crossroads Chronicle Jewel Shoppe 1st Place ship shown in the photos. Very warm colors Cashiers and use of borders draws your eye through the The Roanoke Beacon Staff Plymouth 3rd Place entire ad. Great job. Crossroads Chronicle Hometown Heroes Mary Wayt, Pam Bullock 3rd Place Cashiers 2nd Place Herring Festival The Cherokee One Feather Zena Lynch Perquimans Weekly Excellent idea .... using a pink ticket. Nice work. Cherokee Robin’s Nest Hertford 2nd Place Robert Jumper Bev Alexander, Creative Staff The Highlander BEST B&W Yeah Baby Yeah Martin Luther King Tribute Highlands Hard to resist an ad that uses the old school Stephanie Mason INSTITUTIONAL AD tie-dye look and the word “groov-a-licious”. 3rd Place Literacy Council 1st Place The students look so formal and then you are Perquimans Weekly jolted with the ad. This is a well designed ad which we could not Crossroads Chronicle Hertford pass up as a winner. This design does justice to Cashiers Bev Alexander, Creative Staff ads in community newspapers. Zena Lynch BEST INNOVATIVE CONCEPT Memorial Day Tribute 1st Place 3rd Place Hampton Inn & Suites The Roanoke Beacon The Roanoke Beacon 2nd Place BEST SMALL AD Plymouth 1st Place Plymouth Perquimans Weekly Ali Mizell, Pam Bullock, Mary Wayt The Roanoke Beacon Mary Wayt Hertford Celebrate Your Faith Plymouth Peanut Festival Bev Alexander,