!1 ORGANIZATIONOFTHECOMPETITION

Site representative City of Verbania

Actor(s) involved Public, private or partnership public/private, no-profit and citizens

Team representative Architect, urban planner, landscape designer

Expected skills with Architects, landscape architects, planners with expert knowledge in the regards to the site’s environmental sector, designers, social scientists, innovators, artists, issues and characteristics economists

Communication after the results of the competition with an exhibition of Communication all projects, awards ceremony and publication of results (March-April 2020)

The representatives of the sites meet the Jury before the installation to Jury – 1st session clarify any questions about the program.

Workshops locally with the prize-winning teams: winner, reported, special Post-competition mention, to find the steps of implementation according to the owner of intermediate procedure the site.

If the results of the competition, in addition to the interventions in the private area, will determine the implementation in the field of public works and the characteristics of the commission should conform to the Public Contracts Regulations D.lgs 50/2016, the Municipality reserves the right to finalize the results of the workshop giving to the winner or to a team of award-winning designers, the commission for successive project steps or for an urban study, by negotiated procedure, provided that the professional subject has the technical and economic requirements in relation to the levels of the project to be developed and which will be defined subsequently at the results of the workshop. In case the professional(s) is not satisfy the requirements, he will associate with other parties in accordance with Article 46, paragraph 1 of D.Lgs.50 / 2016, which satisfay the requirements, in the forms of temporary teams and / or using the availment tool art. 89 of Legislative Decree. N. 50/2016

Mission given to the Projects, urban studies, or other to be defined according to the project selected team(s) for the implementation

!2 EUROPAN 15VERBANIA(IT)SHORTLY The result of the polycentric cities is to evolve The site must have a new role, a new urban starting from the historical nucleous and to profile; finding a new balance with the city localize in the "periphery" the processes with through: greater environmental impact. - the possibility of redesigning an area that, due In the case of Verbania we have different to its proportions and location, is central to the historical centers, different areas of expansion urban context of the towns of Pallanza and Intra, and ... different "suburbs", with the paradox that as an opportunity to generate new forms of the “former Acetati"area is a peripheral site socio-economic development; compared to the original town of Pallanza, but - to establish new forms of work and work very central compared to today's "new" city of culture; Verbania. - to combine the green areas with the recovered Opening up to the City a space with a particular buildings or new buildings, in order to urban dimension can generate new urban axes consolidate and expand the Verbania "garden by connecting the towns of Pallanza and Intra city" settlement principle. directly through the districts of S.Anna and Sassonia. productive cities productive EUROPAN 15 EUROPAN !3 INDEX

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TERRITORIAL AND URBAN STRATEGIC SITE PROJECT SITE CONTEXT

The City of Verbania Description Description p.6 p.20 p.25

Accessibility Programs at strategic site Project guidelines p.8 scale p.26 p.21 Demographics Elementi prescrittivi p.9 p.28

Socio-economic context Interaction with the p.11 Productive Cities topic p.29 Traditional events p.15 Credits p.30 Strategic territorial programs p.17 productive cities productive EUROPAN 15 EUROPAN !4

C1 TERRITORIALURBAN CONTEXT productive cities productive EUROPAN 15 EUROPAN !5 C1 The City village of Sant’Ambrogio was founded, at the Verbania, founded in 1939, by Royal Decree of mouth of the S.Bernardino stream. April 4, from the unification of the two former Intra was then initially subjugated to the feudal municipalities of Pallanza, with the towns of regime of the Visconti family, lords of Milan, who Fondotoce, Suna, Cavandone, and the towns of was succeeded by the Sforza family, who infused Intra with Trobaso, Unchio, Zoverallo, Biganzolo, Intra with the Borromeo family who in turn fully Torchiedo, Antoliva and Possaccio. exercised their power from 1773. City in the northeast of , overlooking After the opening of the Sempione road (1806) Maggiore Lake, it is the natural capital of the and thanks to the abundant availability of water province of Verbano-Cusio-Ossola (established in present on the territory, the activity of the so- 1992). The new territory has an area of 37.62 km² called “bleaching” (sbianche - tissue whitening and is about 100 km from Milan, 160 km from treatment) greatly developed. At the same time Turin and 45 km from ( -CH) manufacturing activities developed, in particular those related to water power: cotton mills, In terms of urban morphology it appears as a foundries and mechanical industries. Several linear city, developed mainly along the coast of other industrial initiatives followed which made the lake, but at the same time it is a polycentric Intra the center of economic development in city by virtue of the presence of more inhabited Verbano. centers. Thanks to the legacy of the industrialist Lorenzo Intra stands between the two streams Cobianchi, the vocational school and industrial S.Bernardino and San Giovanni and the height technical institute that bears his name was born, where there is the basilica of San Vittore was a school that is still active and professionally probably inhabited already in Roman times, as appreciated today. evidenced by various findings of the last century Very important for the history of the lake was the that allow us to think of a settlement of the birth, in 1826, of steam navigation, which led to imperial age. the strengthening of the same, making The first settlement was built around the current communications and travel easier. basilica. In the 12th century the village was under In 1874, also, the first bank was born: Banca the Counts of Castello, and in 1270 the fortified Popolare di Intra, founded by local entrepreneurs.

6 C1 The evolution of Pallanza is different: various Pallanza and Ossola were established within the findings testify to the presence of settlements . since the Neolithic period; there are also In 1840 the coastal road that connects Pallanza numerous signs of the Roman presence even if no with Intra and destined then to be extended up traces of the town emerged. to , was built. The first mention of Pallanza was found in a Starting in the nineteenth century, Maggiore Lake document of the year 885: Pallanza was then was discovered by cultured travelers: probably a royal court and the presence of a photographers, painters, poets and writers who, Reigning residence is mentioned in an imperial with their descriptions, helped make Verbano the diploma of the year 999. privileged destination of an elite European Federico Barbarossa confirmed in 1152 to the Da tourism fascinated by the lake environment. Castello family, possessions and rights on Appreciated for the sweetness of the climate and Maggiore Lake, including Pallanza and its market. the beauty of the position, in the second half of When Intra was given in fief to the Borromeo, the 19th century Pallanza established itself as a Pallanza, strengthened by the wealth tourist resort: in 1870 the luxurious Grand Hotel accumulated by its merchants, redeemed its (today Majestic) was built, followed by the Hotel jurisdiction by weight of gold, remaining subject Eden and then Métropole (today Europalace ), only to the major magistrate of Milan. the San Gottardo and the Bellevue that made it Separated from in 1744, Pallanza was one of the main tourist resorts of , head of Province for the Upper Novarese. visited by illustrious travelers, to which were During the Cisalpine Republic, Alto Novarese was added members of the rich Lombard included in the Agogna department: it also bourgeoisie, determining the flourishing of belonged to the 15th district headed by Intra. summer residences that had to profoundly On the return of the Savoia family, Pallanza change the landscape with villas and gardens that recovered its role until 1861, when the districts of have survived to the present day.

Villa Taranto gardens productive cities productive EUROPAN 15 EUROPAN !7 C1

Accessibility As with all cities of water, one of the main local The geographical position of Verbania makes it and tourist transport routes is the lake. an undisputed destination for tourism and The Gestione Navigazione Laghi (Government therefore its accessibility is linked to proximity Agency established by Law of 1957) with a fleet shifts and tourist itineraries. of about 100 ships for sixty years guarantees Through the highways A26, Genova Voltri - mobility 365 days a year within the territories of Gravellona - Sempione, and the SS 34 road Maggiore, Garda and Como lakes. of Maggiore Lake is easily accessible by car, but In addition, from 2017 Vco Trasporti has activated there are also bus connections (Vco Trasporti, the public bike sharing network available to Autoservizi Nerini and Autoservizi Comazzi) and citizens and tourists. train from the nearby airports of Milan Malpensa and Milan Linate. productive cities productive EUROPAN 15 EUROPAN !8 C1 Demografics The variables are presented in historical series, The Province VCO - Verbano-Cusio-Ossola has always updated to the current date and with a 160,000 inhabitants. detail not only local but also national and In the ranking of indicators of quality of life, regional: the comparison with other territories is drawn up annually by Sole 24ore, VCO is today at in fact fundamental for a complete analysis and a 48 ° position, for wealth and consumption in 23° correct reading of the indicators. position and for justice and security in 8° position. Extensive analyzes have been focused on: ponte di via selva S.Vito The Municipalities of , , • youth companies , , Union of Lake • female businesses Maggiore, Verbania and the Chamber of • foreign companies Commerce of the VCO have signed a Program which have assumed significant importance in Agreement whose object is the implementation recent years, taking on a central role in defining of the “Piano Strategico Città dei Laghi” (City of the performance of companies. Lakes Strategic Plan). The Agreement is aimed at giving common The Observatory, which describes the size and strategic planning for the future of the territory, economic dynamics of the territory, has been aimed at creating a system of economic, social integrated into the social context and the and governmental development, compatible with economic event of the local society. local resources and objectives and aimed at The elaborated data concern the demographic achieving well-being widespread, for a high trend and the characteristics of the population, quality of life, defining objectives and priorities. first of all the constant aging and the decrease of births, followed by data regarding life The first priority was the creation of an expectancy, the level of education, and schooling “Osservatorio economico e sociale del in the various school orders and the presence of VCO” (Economic and Social Observatory of the foreign students, the cultural performances of the VCO), easily accessible through a single point of territories, the pension dynamics, the factors of access to data that allows a reading not only suffering and social unease and the main economic but also social of the entire provincial interventions aimed at containing them, and territory. more, but always with attention to territorial By freely accessing to osservatoriovco.it it is comparisons and to the observatory of historical possible to obtain all the information, data and dynamics of events. graphs relating to: • trend of companies in historical series • economic sectors • exports • work • tourism

Residents of VCO Province - 2017 Active/registered companies - 2018 productive cities productive EUROPAN 15 EUROPAN !9 C1

singles married widower divorced

Population by age, gender and marital status City of Verbania - ISTAT data at December 31 of each year - tuttitalia.it processing data

Foreigners residing in Verbania as of January 1, The largest foreign community is from Ukraine 2018 number 2,801 and represent 9.1% of the with 17.8% of all foreigners present in the area, resident population. followed by (15.0%) and the People's Republic of China (10.0%).

productive cities productive Foreigners -2018 City of Verbania - ISTAT data at December 31 of each year - tuttitalia.it processing data

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Socio-economic context technological and economic needs, creator and To identify the main socio-economic challenges implementer in its laboratories of equipment and we need to analyze the industrial history of equipment for use industrial. Verbania, which begins with the industrial A real polytechnic school at the service of local revolution in and the arrival of the Müller entrepreneurs. brothers in 1808 in Intra, before the merger of The cotton spinning industry will go into crisis in the nine Municipalities and the birth of the city of the 1950s and disappeared completely. Verbania. The same end will be for the hat manufacturers The Müller brothers undertook the first activity of with the last factory closed in 1981. mechanical cotton spinning in Italy. The textile industry, instead, continues the activity In the following decades, further industrial in the production of synthetic fibers. initiatives were observed in cotton spinning. The Rhodiatoce Company, using a cellulose In 1880, the Verbanese territory housed 35 acetylation technology for the production of establishments that employed about 5,000 rayon or artificial silk, undertook the construction people. of the Pallanza plant, the most important that the The spinning of cotton was joined by support city of Verbania had ever had. In the 1980s, after activities such as foundries and mechanical contributing to the well-being of two generations industries with the Züst Mechanical Factories and of workers, the Rhodiatoce plant is closed and also the hat industry in Intra. becomes Montefibre Acetati. The Banca Popolare of Intra in 1874 promoted the creation of a School of Arts and Crafts to train the professional figures required by the local industry, but also an institute attentive to

Aerial view where the industrial pole was built productive cities productive

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"Thus ends the history of textile chemistry in the The latter, which has productions mainly in the VCO to which we can add the latest USA, Latin America and Europe, then chose the developments consisting of the birth near the Pallanza plant as the site of its European Acetates plant of a new PET production plant for activities.” (Angelo Bonomi - “Storia industriale plastic bottles with Japanese technologies and del Verbano Cusio Ossola, Imprenditorialità, operated by Mossi & Ghisolfi through the Italpet innovazione tecnologica e declino. Proposte per company . nuove iniziative di sviluppo” - “Industrial history The production of cellulose acetate then had to of Verbano Cusio Ossola, Entrepreneurship, suffer a major market problem due to the sharp technological innovation and decline. Proposals reduction in the production of photographic films for new development initiatives") with the development of digital photography. However, a new application was born in the At present the most important industrial area of protective films for flat-screen TVs and monitors the city of Verbania, once peripheral to the town from which the decision of Mossi & Ghisolfi to of Pallanza, now incorporated by public close the Pallanza plant and transfer the residential buildings, appears to be underutilized productions to China close to large-scale and the once-active industrial plants and production of electronic devices, which occurred warehouses are now in a state of neglect and at end of 2010. degradation with the exception of the production Meanwhile, Mossi & Ghisolfi definitively area of the Plastipak Italia Preforme Company abandoned the territory and sold Italpet to the which currently designs and manufactures American multinational Plastipak. packaging for the food and beverage sector.

Surrounding of former Acetati productive cities productive EUROPAN 15 EUROPAN

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Verbania today Maggiore Lake, the gardens, the lakeside and the Today, the city of Verbania suffers due to the Castagnola hill: together they give rise to a gradual deterioration of once vital industrial landscape that, with the Borromeo Gulf, is a spaces and is in a state of decadence and tourist destination of great interest, thanks to the unstoppable post-industrial decline, mainly various and articulated flora in the botanical caused by de-industrialization processes that gardens and in the parks and to the interesting occurred with the closure of more or less large architectural emergencies. factories by entrepreneurs external to both the Hospitality and tourist accommodation are city and the province, which did not hesitate to guaranteed by existing hotel facilities. close and relocate activities in other territories The built aspect of the waterfront of the lake and continents, realizing new productive reveals an overall qualitative value, determined investments with new technologies. by the historical centers of Suna, Pallanza and The result is the industrial decline of those that Intra: the lakeside gardens; the landscape of the were once consolidated productive realities of villas and parks of the Castagnola promontory, the city and the search for work outside the city, with positive episodes such as Villa Maioni and its often in the Lombardy region. park, site of the civic library; Villa Giulia, cultural The rise of new commercial settlements built in center of the city before the construction of the the city, in Pallanza, Intra and along the axis of new Event Center "Il Maggiore”; Villa San State Road n. 34, in the early 2000s, contrasts Remigio and Villa Taranto, the most prestigious with this production decline. compendia of the city; villa Bialetti on the The attracting elements of Verbania, current lakefront between Suna and Pallanza and to the generators of the local economy, are tourist- east, beyond the stream San Giovanni, Villa Poss, cultural. today unfortunately in a state of neglect and advanced degradation.

Top left: , Villa San Remigio, Villa Maioni, Isola Bella Below: the new Il Maggiore Event Center productive cities productive EUROPAN 15 EUROPAN

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Arrivals and departures - territory Arrivals and departures - Verbania

Tourist presences The presence of tourists in Verbania is constantly The Verbano Cusio Ossola, with its 2.7 million increasing, in the period from 2005 to 2017 the presences per year, constitutes the second tourist total number of arrivals in the city has increased destination of Piedmont and the first in Italy for by 29%. incidence of foreigners on the total of tourists In hotels, growth is 17% while in non-hotel hotels (80%). it is 43%. To the tourist presences are added the second The overall examination of the period considered houses, on which certain data are not had, even if shows an increase in arrivals of 31% and of their incidence has surely grown in the last presences of 25%. decade. It should also be considered proximity tourism, particularly intense on weekends.

main tourist areas productive cities productive EUROPAN 15 EUROPAN

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Events, celebration and traditions In summer Due to its location and the peculiarities of the LAGO MAGGIORE LETTERALTURA - Festival of territory Verbania is rich in cultural, sporting and mountain literature. In the historical center of the traditional events throughout the year in particular: city, among alleys and characteristic squares. (www.letteraltura.it) In spring LAGO MAGGIORE HALF MARATHON - Running THE STANDS OF FRIDAY EVENING. In the competition that links Verbania to months of July, August and September. Antiques, handicrafts and objects market EXHIBITION OF CAMELIA IN VILLA GIULIA combined with a theme exhibition (Consorzio CACTUS FOLIES - VILLA GIULIA Exhibition Fiori Tipici Lago Maggiore - Market of rare succulent plants and collections www.camelieinmostra.it) DI FOGLIE DI LEGNO DI PIETRA - CHIESA DEL TULIPAN WEEK - VILLA TARANTO - Traditional BUON RIMEDIO in Cavandone. Festival of initiative wanted by the creator of the gardens, ancient and popular music. (Association Capt. Neil Boyd McEacharn, and continued by Difogliedilegnodipietra) the Villa Taranto Botanical Gardens. 80,000 bulbous plants in bloom among which the PERMANENT EXHIBITION OF DAHLIE - VILLA undisputed protagonist is the tulip, among which TARANTO. From the first decade of July to the rare black tulip "Queen of night" and the October, more than 1500 plants can be admired majestic "Big chief" with a corolla diameter of in the park in the "Labirinto delle Dahlie", almost 10 centimeters. (www.villataranto.it) divided into over 300 varieties.

STRAVERBANIA Running race open to all people productive cities productive EUROPAN 15 EUROPAN

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PALIO REMIERO. Galleon race at night with a RASSEGNA EDITORIA E GIARDINI - VILLA final fireworks show GIULIA. Book lounge on the garden. Every year the exhibition presents over 2,500 titles with IL PAESE DEI NARRATORI. A theater played out editorial presentations, conferences, exhibitions, among the stone houses, in the most fascinating courses, guided tours of private gardens, corners of the village, with a night view over the children’s entertainment. entire Borromeo Gulf. (www.editoriaegiardini.it)

CORSO FIORITO. Parade of thematic floats made In winter with thousands of flowers. MOSTRA DELLA CAMELIA INVERNALE - VILLA GIULIA. Extraordinary exhibition dedicated to the In autumn camellia Sasanqua "queen of winter”. TROPHY OF SCIABOLA CITTA 'DI VERBANIA. (A.S.D Verbania Fencing “Saber Team Azzurra NATALE INSIEME A VERBANIA. Exhibition of VCO) nativity scenes, concerts, charity moments

ORCHIDEE SUL LAGO - VILLA GIULIA. The PIAZZE NATALIZIE - Verbania Intra. Christmas flower event that closes the summer season. markets along the streets of the center

VERBANIA CITTÁ DEI BAMBINI. Square games, dance and music

Palio Remiero productive cities productive EUROPAN 15 EUROPAN !16 C1

The territorial strategic programs productive cities productive EUROPAN 15 EUROPAN !17 C1 The territorial strategic programs The objectives that directly involve the Europan The city of Verbania uses the following planning 15 strategic area are: tools at various levels: - The Regional Territorial Plan (P.T.R.), approved • Making Verbania inclusive, attractive, safe, by resolution of the Regional Council No. 388- resilient and sustainable in the economic logic C.R. 9126 of 19 June 1997. of being able to exercise international tourist appeal. Reconstruct the landscape and enhance P.T.R. pursues the following objectives: the artistic heritage linked to it. Rediscover the a) protecting the environment and historical- hidden values of the city, to emerge from cultural aspects in line with development policies oblivion, opening them to the public. b) support the processes of dissemination in the • Given the polycentric development and the territory of activities and population growth of the construction along the road c) constitute a reference framework for sectoral system of the urban system, the realization of and territorial policies at various levels. cycle paths of regional interest and the - the PRG - General Town Plan, approved with completion of the city cycle and pedestrian Regional Council Resolution n. 13 - 2018 on 23 network must be promoted at all levels, to January 2006, in force with the publication on facilitate, ensure and guarantee slow mobility in the B.U.R. n. 5 of 2.02.2006. the lake landscape, along the coast road (strong - the PGTU-mobility plan. point and tourist attraction linked to sport, to - the POR-FESR 2014-2020, Axis VI, the sustainable "movement" of tourist flows Sustainable Urban Development whose and to cyclists). Meeting the needs of document of the Integrated and Sustainable ecological mobility in an efficient, safe and Urban Strategy of the city, called "Verbania, economical way for the city, tourists and citizens the rediscovery of beauty" was approved with is one of the fundamental themes of leisure D.D. 16 May 2018, n. 194. combined with the theme of culture and landscape. The Sustainable Urban Strategy focuses on the • Ensuring respect for the right to environmental tourist and cultural development of the area, to health, psycho-physical well-being, the needs of increase its competitiveness and facilitate its sport, physical exercise, relaxation and bathing; economic and social development with the make available infrastructures and spaces to respect for environmental and landscape values. carry out movement inside and outside the It is a complex initiative, defined through an polycentric settlements of the city. accurate analysis of the potential of the territory • Offer innovative technological solutions for the with the involvement of all the economic and creation and maintenance of all digital services social actors of the city. that make the tourist and cultural offer more accessible, in particular for the development of mobility and to develop sustainable growth.

Verbania viewed from Isola Bella

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C2 STRATEGIC SITE productive cities productive EUROPAN 15 EUROPAN 19 C2 Description There are some areas of the city that differ in Following the First World War, Pallanza terms of location and functions, but which may experienced an important economic crisis linked represent points of interest and inspiration so that to the tourism sector, until then the main the "former Acetati" area becomes a economic source. At thet time the Podestà, in complementary area or to create and complete October 1929, made an agreement with the an ideal city network by strengthening direct Italian Rhodiaseta Company, for the construction connections or indirect with the rest of the city. of a factory for the manufacture of artificial silk - nylon - with a planned extension of about Near the site there are some points of interest on 150,000 square meters. which to support the design: With the establishment of this significant activity, • the church of Madonna di Campagna Pallanza progressively saw a period of new enhancing its surroundings; economic growth and in particular from the • the green area inside the site with the second post-war period, also of internal new relations with the headquarters of emigration, first from the Veneto and then from the Consortium of Social Services in the the south of Italy: in the 70s the factory, later province of Verbano Cusio Ossola; under the new Montefibre company name, • the sports facility of the athletics field and employed over 4,000 employees. Rugby and the leisure facilities of the With the increase in population in the areas skate and basketball court; surrounding the industrial perimeter, a new • new connections with the S. Anna district; residential area was subsequently built in the area • connection with Quartiere Sassonia - of the S. Anna plain. Piazza F.lli Bandiera; At the beginning of the 1970s, however, a strong declining phase of many industries began and Moreover in the enlarged area there are other within ten years the industrial divestment became buildings and interesting socio-economic so serious as to determine the economic functions: impoverishment of the area and a heavy • the Court and the commercial structures employment crisis. (Esselunga, Euronics, Lidl, Bennet); The activity, which was resized, was subsequently • the different locations of the Landscape taken over in the early 1990s by the company Museum; Acetati S.p.A of the Italian Mossi & Ghisolfi Group, • he theater and multipurpose hall of the which ceased production in December 2010. "Maggiore" and its outdoor area for Later the decommissioning phase of the plants leisure and beach; (decomissioning) and the start of the reclamation • Villa Maioni, seat of the municipal library procedure for the area, currently being and its park; completed, followed. • the area of the new tourist port; The gradual disintegration of the industrial • the botanical gardens of Villa Taranto; production sector has left visible traces of • the future center of Villa San Remigio and deterioration and abandonment of production its Italian gardens (under restoration); sites, once viable, within the urban fabric; the • the stops of the Navigazione Lago polycentric characteristic of the city has led to Maggiore both of the boats that of the having these sites disseminated widely in the ferry of connection with Laveno and the building fabric, generating strong discontinuities Lombard shore; not only in the production sector, but also in the urban structure and in the possibility of finding a recognizable and living sign of its evolution.

The processes of de-industrialization have inevitably led to a period of particular socio- economic transformation, where the classic productive sector has progressively been replaced by the sectors of the service sector, both public and private, of the commercial, of the directional, and by the recovery of the tourist - regulatory, while the craft sector of both production and service, still has a certain stability.

20 C2 Planning at the scale of the strategic site The interpenetration between collective city and It would be right to imagine the representation of economic activities is not only spatial, but can the transformation of the area more in the form also stimulate the development of functions and of a metaproject (ie an exemplification of services for citizenship and the creation of a transformative intentions) than of a real shared and shared vision of this part of the city. masterplan. In other words we could define a regulating and Some themes are common: mobility, accessibility, incremental device where a series of availability areas of aggregation, the quality of urban spaces, of the proponents are shared with the public the landscape, the attractiveness of the area and administration not only in terms of spaces, the functions installed. equipment and artefacts to be made available to the community, but also of processes through The ability to qualify and identify the project for which it is possible to catch tacit or emerging first and the area for second, will open up the wills from other actors and protagonists in the possibility for new investments and new policies urban and territorial scene of Verbania, in of use of the city, according to some general addition to the attraction of other exogenous objectives: subjects. • environmental redevelopment of the area; It is necessary to define already at this stage • redevelopment of the urban landscape; those planning and strategic lines that could put • fluidity of infrastructure for mobility of the entire in synergy the intentions of private investment sector; with the idea of a public city. • transformation of the area into an important By public city is meant, in addition to the service hub for the city; traditional "rare functions" of institutions and • provide an implementation system in phases primary services, also the archipelago of possible that privilege the public city, supported by a single or collective initiatives that can lead to the unified and organic vision that will be the basis construction of new functions attributable to the of the (P.P.) Detailed Plan; idea of "common good" (product or result of a • provide specific project paths (public spaces, community action that leads to the construction equipment, services, experiments, hybrid of assets based on collaboration and sharing). places, etc.) to be implemented with the The methods of convergence of common involvement of citizenship; strategies between public and private are • to tie up the implementation of interventions therefore a condition of success of those complex with activities of re-use, even temporarily, of urban operations of regeneration of important parts of the area and buildings from the first portions of the fabric of a city. We must not implementation phases. consider them only in terms of negotiating opposing interests, but rather as a point of balance between demand and supply of some functions that are integrated with other value mechanisms distributed over time or space.

The clear need for a public-private relationship is based not only on a precise and thorough contract, but also on the awareness that the redevelopment of the area, the maximum usability, the attractiveness, the multi-functionality in its evolved form of mixité and the fullness development of the right to the city are useful aspects both for private enhancement and for public use. productive cities productive EUROPAN 15 EUROPAN !21 C2 The project “Riusiamo Verbania” (Re-use essential to underline the importance of the Verbania) proximity, of the "interception point" to the The project involved several Verbania Ecological Island: users, in fact, who already stakeholders and neighboring territories. attend the center to confer waste, they would During the period March-May 2018 some find in the same place, the possibility of changing meetings were held with around 30 subjects, the course of objects that shortly before from which 23 requests for spaces / places becoming waste could become new material. emerged: culture, sport, assistance / welfare / In the center of Re-use fundamental activities civil protection, active citizenship, tourism should be carried out, such as: development and / or promotion, technological - Choice of marketing for the objects at the time innovation / social, social agriculture, events / of re-entry into the "active" circuit of Re-use for aggregation. the economic sustainability of the project, minimizing the risk of not giving continuity to the From these meetings comes the proposal of the same; ManiTese Social Cooperative in r.l. Onlus for the -This marketing must allow the creation of jobs Riuso pole to be located in the Ex Acetati area. position even for disadvantaged people; With municipal council resolution n. 144 of - To combine the main activities of recovery and 20/04/2017, the Municipality of Verbania has collection with a fundamental cultural action and confirmed the interest in the project of POLO environmental sustainability education, both with DEL RIUSO of Manitese Cooperativa Sociale a r.l. information material and with a schedule of Onlus. events and meetings. The Municipality, careful to good environmental practices, is constantly looking for solutions that Objectives of the POLO DEL RIUSO project are: can reduce waste production and increase the - implement sustainability practices and promote percentage of separate waste collection. environmental issues; Despite being one of the first municipalities in - create a structure that can respond to the social the provincial capitals, at national level, due to needs of the territory, through training and work the percentage of separated waste collected to acceptance. date, the Administration has among its objectives Directive 2008/98 / EC defines the European that of the constant improvement of activities hierarchy concerning the management and that allow it to respect the environment by reduction of waste. reducing the use of resources and with the The highest position is for PREVENTION, due to principle of prevention, also through continuous a decrease in the flow of waste, through a and constant education. continuous and constant education and resource The Re-use therefore appears to be a saving policies. Immediately in second place, but fundamental step for the containment of first as an action on the "waste", we find the wastefulness and for its re-entry into the vital REUSE, or better the PREPARATION for the circuit of things. REUSE: extension of the life of an object, through A Re-use Center represents at the same time a the control, the cleaning and the repair of the physical space, an exchange space, a place of same. This action is preferred to RECYCLING and culture, but also a concrete place of action. RECOVERY; in the first case implies in the A Re-use Center serves to reduce the amount of transformation, the use of energy and resources, goods that are disposed of in landfills and to in the second one we talk about energy recovery. constantly educate citizens. In order to achieve effective results, the Re-use Center should be structured on one side in such a way as to be able to physically intercept the objects, which otherwise would become waste and therefore would be disposed of; on the other, the objects intercepted should be repaired in places/ laboratories/workshops created for this purpose and subsequently destined for final sale. These three "spaces" could be positioned

productive cities productive together or located in different locations, but it is EUROPAN 15 EUROPAN !22 C2 Centrality of the construction site in urban regeneration processes, Roberto Tognetti, iperPIANO/Riusiamo l’Italia productive cities productive EUROPAN 15 EUROPAN !23 C2

C3 PROJECT SITE productive cities productive EUROPAN 15 EUROPAN !24 C3 Description Opening up to the City a space with a particular The great industrial fence of the “farmer Acetati" urban dimension can generate new urban axes by stands along the nineteenth-century route of connecting the towns of Pallanza and Intra Viale Azari: an optical axis that, starting from directly through the districts of S.Anna and Piazza Gramsci, has as its visual fulcrum the Sassonia. church of Madonna di Campagna, a national The site must have a new role, a new urban monument in Renaissance style designed in the profile; finding a new balance with the city: the first half of the XVI sec. and built on a pre-existing possibility of redesigning an area that in terms of Romanesque building, of which only the bell proportions and location is in fact central to the tower remains. Within the original site there is still urban context of the towns of Pallanza and Intra, an important company: Plastipak Italia Preforme is an opportunity to generate new forms of socio- s.r.l. which belongs to the American multinational economic development. To settle new forms of group Plastipak, specialized in the packaging work and work culture; to combine the green sector in the beverage, food, personal hygiene areas with the recovered buildings or new and automotive sectors, which designs and buildings, in order to consolidate and expand the manufactures PET and HDPE containers. Verbania "garden city" settlement principle. Going north along Viale Azari we still find a historic engineering factory and at the junction This future urban space must be designed to with Via Olanda other service facilities, such as combine work and leisure; place of culture and the headquarters of V.C.O. transport, a public production, designed for the different material transport company, a private company operating and immaterial connections; an open space and a in the sector of iron and non-iron scrap recovery built-up area, green areas and infrastructures that and the city Purifier. can be experienced as spaces of social aggregation for the different age groups, trying The result of the polycentric cities is to evolve to make it alive on an ongoing basis and not as a starting from the historical nucleous and to specialized and lived place exclusively for localize in the "periphery" the processes with production needs as it is been until now. In this greater environmental impact. In the case of context the main challenges are the mending and Verbania we have different historical centers, re-composition of the edges of the site and the different areas of expansion and ... different different spaces and functions close to them. "suburbs", with the paradox that the "ex-Acetati" area is a peripheral site compared to the original town of Pallanza, but very central compared to today's "new" city of Verbania.

Il sito di progetto veduta aerea productive cities productive EUROPAN 15 EUROPAN

25 C3 Project guidelines Third level The projects that will be presented must take into • designing the new building fabric also account different thematic levels: a first general envisaging the recovery and re-functionalization level corresponding to the enhancement of the of existing buildings, as evidence of a historical elements surrounding the area, also taking into period of particular importance in the socio- account the different values and the difference in economic life of the city. the morphology of the site; a second level characterized by the design of a new urban armor The re-functioning and re-use of the former and by the relationship between this, the new Acetati area and its surroundings must contribute, public spaces that will be provided inside the site also from an architectural point of view, to the and those existing outside; a third level that will creation of a new urban area characterized by a have to foresee the spatial and functional functional mix linked to tertiary, cultural, leisure organization of the containers, whether new or and sport activities, representing , as mentioned, recovered. an area of connection between different urban areas. First level • enhance the church of Madonna di Campagna, The allowed functions are: from the axis of Viale Azari, also modifying the road geometry, while maintaining the peculiarity productive activities of the so-called "mileage perspective" of late • craft industries/laboratories; eighteenth-century inspiration; • laboratories for analysis, research and • integrate within the general design and the experimentation related to production proposed functions, the existing sports facility activities; (athletics field, rugby, skate track, outdoor • technical and maintenance functions; basketball court), solving the problems of both • warehouses and stores; morphological discontinuity (topographic) and general accessibility to the site; Retail • provide for the connection with the Saxon quarter (Intra area) through Piazza Fratelli tertiary Bandiera through the third bridge; • service activities relating to public services and offices; Second level • tertiary activities related to credit; • designing the new urban structure, the new armor of the future building fabric, foreseeing sport and free time the roads, but above all the pedestrian and cycle • sports equipment: gyms, swimming facilities, paths, identifying the new connections with the etc.; existing roads, as well as within the site. • local restaurants; • design the relationship between the new armor • recreational and entertainment activities; and the new public spaces that will have to be built within the site; • study the relationship and continuity with public spaces located outside the site.

Piazza Fratelli Bandiera viewed from via Brigata Valgrande Martire (on the right) productive cities productive EUROPAN 15 EUROPAN !26 C3 Particularly in zone A, highlighted in the graph, it In zone B, the functional mix should be requires the establishment of complementary privileged, which also allows the inclusion of commercial activities to the existing structures economic activities of a productive nature outside the site, in addition to spaces and activities (artisanal or industrial with low environmental for leisure time, favoring the maintenance and impact and with reduced need for surfaces for the recovery of existing buildings. The existing green production cycle) preferably oriented to the area must be maintained, but proposals can be principle of the circular economy: made for its redevelopment and the establishment The circular economy is an economic system of open-air activities. A portion of the green area designed to be able to regenerate on its own by will be reserved for the activities of the Consortium playing with two types of material flows, biological of Social Services of Verbano. ones, able to be reintegrated into the biosphere, Within Zone B, the Polo del Riuso will be and technical ones, destined to be upgraded established by the Mani Tese Association, which without entering the biosphere. will have an active temporary office starting from Posing as an alternative to the classic linear model, the completion of the reclamation activities, until the circular economy promotes a different the recovery of the entire building is started, and conception of the production and consumption of as indicated, a definitive location in the building goods and services, which passes for example for next to it, completed the redevelopment works. the use of renewable energy sources. The Polo del Riuso will not be a simple point of In zone C, activities related to sport and leisure collection of objects or materials used, but a should be privileged, in particular with the aim of center where the objects before they become creating a swimming pool and large green areas waste, prolonging their life, are transformed into for free use. something useful, find a second or third life, In addition to the provision of roadways, particular because they are sold or exchanged, or because attention must be paid to the design of the they have become useful for another purpose; greenery, as an element to characterize the spaces reworked objects, which become design objects: as well as the green connection between the tables, lamps, chairs. different areas and the areas outside the site. It will be a living space of sharing, of exchange The proposals must be developed to the degree and collaboration, in which one breathes and of technical-economic feasibility project that also learns what "circular economy" means and what demonstrates the potential economic sustainability advantages it brings. Helping to bring innovation of the proposals presented. by creating a model of a new socio-economic and cultural ecosystem.

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!27 C3 Prescriptive elements Note: In addition to the compatible functions with the a) "ordinary maintenance interventions", building General Town Plan destination reported above, interventions concerning repair, renovation and the operational and planning disputes are replacement of building finishes and those represented by the following parameters and necessary to integrate or maintain existing constraints: technological systems;

Rc (coverage ratio) = 66% of the SF surface area b) "extraordinary maintenance interventions", the (the coverage ratio is the quotient, expressed as a works and the modifications necessary to renovate percentage [%], between the surface area and replace even structural parts of the buildings, covered by the built and / or building buildings as well as to implement and integrate the sanitary and the land area; it represents the percentage of and technological services, as long as they do not covered and built-up area on the land surface. alter the overall volume of the buildings and do The land area is the real area of a portion of land not involve changes to the destinations of use. destined for use as a building.It consists of the The extraordinary maintenance interventions also land area net of the areas destined for public include those consisting in the splitting or services and infrastructures, the road network and unification of the real estate units with works the plants constituting primary, secondary and execution even if they involve the variation of the urbanization works. induced surface area is surfaces of the single real estate units as well as measured in square meters -mq) the urban load as long as the overall volume of the buildings is not modified and yes maintain the H = 12.50 ml. except for pre-existing higher original intended use; heights on the building subject to intervention (the height is the maximum height between the c) "restoration and reconditioning interventions", various fronts measured in meters) building interventions aimed at preserving the building organism and ensuring its functionality Standard areas through a systematic set of works that, while for production facilities: in the case of respecting the typological, formal and structural interventions for new production plants, the elements of the body itself, also allow it the provision of areas for public services and change of intended use provided that these equipment and for public use must be equal to or elements are compatible, as well as compliant with greater than 20% of the land area used for those envisaged by the general urban planning productive purposes; instrument and the related implementation plans. for tertiary and commercial settlements: the These interventions include the consolidation, allocation of areas for equipment serving the restoration and renewal of the constituent management and commercial settlements is elements of the building, the insertion of the stable to the minimum 80% of the gross floor accessory elements and of the systems required by area the needs of use, the elimination of elements extraneous to the building organization; In the respect zone of the cemetery it is allowed the realization of infrastructures, parks, gardens, d) "building renovation interventions", the public or public use parking lots; within this interventions aimed at transforming the building range, for existing buildings, ordinary structures through a systematic set of works that maintenance, extraordinary maintenance, can lead to a building organization in whole or in restoration and conservative restoration, building part different from the previous one. These renovation are permitted, as well as functional interventions include the restoration or expansion of the buildings themselves, in a replacement of some building constituents, the maximum percentage of 10% for hundred of the elimination, modification and insertion of new

Gross Profit Area (ON: sum of the surfaces of all elements and installations. The building renovation the floors included in the external perimeter also includes those consisting of demolition and profile of the building, expressed in square reconstruction with the same volume as the pre- meters - square meters). existing one, except for the innovations necessary for adaptation to the anti-seismic regulations as well as those aimed at restoring buildings, or parts of them , possibly collapsed or demolished, through their reconstruction, provided that it is possible to ascertain the existing consistency. EUROPAN 15 productive cities 15 productive EUROPAN

!28 C3 Interaction with the “Productive Cities” topic We need to think of a new productivity that Following the decline of the era of heavy adapts itself to a context that favors smaller industry, the places of production become spaces and able to satisfy the rotation of widespread and the way of working is activities, favoring the concept of recycling and increasingly immaterial. In addition to the reuse with low or zero environmental and energy tertiary sector, it is important that diversified impact. The creation of a context of public and production methods are located within the site. private spaces, in analogy with the urban building structure typical of a consolidated urban center, will generate a place of attraction for different types of users and a place of reconnection with other urban spaces.

Summary of the schema elaborated by Chiara Fornara, Director of Consorzio Servizi Sociali of Verbania

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!29 C3 CREDITS

Editorial Materials Links

Edited by Photos, plans and documents Links Europan Italia Cartographic materials www..verbania.it Editorial staff City of Verbania www.verbania-turismo.it Rosalia Marilia Vesco, national Photos secretary, coordinator of the City of Verbania (p.1,11,12, 23) www.archiviodelverbanocusioossol Scientific Committee Turistalverde.it (p.6) a.com Virginia Giandelli, president and Turismosempione.it (p.7) member of the Scientific Committee Navimaggiore.blogspot.com (p.8) www.distrettolaghi.it Google street view (p.12 basso, 25) Scientific contributions Sempionenews.it (p.13) www.vb.cabcom.it National and European Scientific LaStampa.it (p.15,16) Committee Mapio.net (p.17) Riusiamo-Verbania Erwin Meier (p.19) iperPIANO Riusiamo l'Italia: ecosistemaverbano.org Roberto Tognetti, architect, site tutor Maps, aerial photos and CTR Giovanni Campagnoli, economist Google corporation (foto aeree) Web sites of EUROPAN expert in youth policies Microsoft corporation (foto aeree competition: e semiaeree) VCO Observatory: Sit (Sistema Informativo www.europan-europe.eu Riccardo Brezza, city councilor Territoriale) Regione Piemonte Roberto Tognetti (p.21) www.europan-italia.eu MANITESE cooperative: www.europan-italia.com Carlo Benzi, president Texts contribution City of Verbania www.facebook.com/EuropanItalia Consorzio Servizi Sociali Verbania: Virginia Giandelli, relazione Chiara Fornara, director incontro 26|02|2019 www.youtube.com/ Chiara Fornara, relazione incontro europanitaliavideo Carlo Ghisolfi, Vice president 26|02|2019 Order of Architects PPC Novara Roberto Tognetti, Riusiamo l’Italia and VCO Interesting videos about the city former Acetati of Verbania Patronage Acetati Immobiliare SPA Order of Architects PPC Novara Ellemme Patrimoni srl Verbania, over the City di Alberto and VCO Caldani

Editorial assistants Verbania e Villa Taranto del Giulia Testi Distretto Turistico dei Laghi

Programmatic hints of the City Centro Eventi Il Maggiore of Verbania and contribution to Verbania di Giuseppe Galliano the document Silvia Marchionini, Sindaco Villa Taranto. Verbania di Riccardo Vittorio Brignardello, Dirigente Piazzalunga Dipartimento Servizi Territoriali Flora Martignon, funzionario Dipartimento Servizi Territoriali Stellario Mondello, funzionario The brief is an integral part of the Dipartimento Servizi Territoriali announcement and is completed with Alberto Nobili, responsabile della the graphic and photographic comunicazione documents in the download area available to the registered candidates. Progetto grafico Those registered on the site will also Rosalia Marilia Vesco have available in their area the files that will be produced during the visit Traduzioni and useful for the concept. Giulia Testi

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