September 2, 2013 ARTS ON THIRD FESTIVAL Issue #1

September 22, 2013

THE HISTORY OF ARTS ON THIRD IN THIS ISSUE On September 22, 2013, single community effort in very empowering. The arts come Westchester’s premier and largest Westchester, New York. to life, at Arts On Third. It is day arts and entertainment festival filled with fun for the entire family will kick off its 12th year. The OVERVIEW: Arts On Third has and makes an economic impact in festival, which began with a become a Mount Vernon cultural the city. This festival is planned humble attendance of phenomenon; it is a celebration of and talked about all year round. approximately 3500 people, has the arts, this once small festival grown to over 40,000 festival has grown from a modest 3,500 to goers. The arts on third festival 40,000 in attendance. It attracts began in 1999 as a precursor to major artist both visual and Mayor Ernest D. Davis vision to performing. Festival goers’ transform 3rd Street into an arts demographics cross all ethnic and district. Mayor Davis then formed social lines. People travel from all a task force to research the over the east coast to attend this development of an arts district. amazing festival. It is sponsored This blue ribbon task force, called primarily by community the Third Street Task Force was businesses and local volunteers. composed of each sector of the The festival showcases local community and became the talent, along with performances impetus behind the Arts On Third by popular headliners while the Festival. Art was the vehicle used open-air gallery creates a venue to revitalized the area and as a for visual artists. The health and catalyst to social change. The wellness section provides health festival brings together hundreds screenings, information on caring for your body mind and soul. It is of volunteers and is the largest,

Regina Belle

along with legends Easy A.D. of , DMC of Run

Mr. Vegas DMC, of Public Enemy and others hosted the 4th Annual Performing Artist 2013 Public Health Summit in . The We have 3 Stages of amazing event showcased their HHPH entertainment, all genres of music, foundation’s acclaimed Hip Hop including Rock, Hip Hop, Jazz, Gospel H.E.A.L.S. (Healthy Eating and Living and Salsa. With headline Artist such in Schools) initiative, celebrated the as Regina Bell and Mr. Vegas, this release of its second music CD, and year’s festival is certain to be one of launched three new additions to its our best. There will be a Special education curriculum. Birthday Celebration for Doug E. Fresh, joined by his friends , Pete Rock, Chill Will, Marley Marl, The Treacherous Three, Spinderella, CL Smooth and many other surprise guests.

. Doug E. Fresh has performed at this festival since its inception and such is our staple entertainer. This year Doug was recruited by first lady Michelle Obama to contribute to a hip hop cd as a part of her healthy children initiative, the cd will encourage children to move. In2013, Doug E. Fresh joined WBLS 107.5 FM, hosting “The Show” a classic hip-hop program which airs Saturday from 9- 11 p.m. On June 14, Doug E. Fresh,

Visual Arts (Artist Row)

The Arts On Third Festival showcases original art work in various mediums, including mixed media, paintings, photography, illustrations, and sculptures. All can view a full half block of artist from all walks of life. Artist row runs workshops about art and hands on projects: the prolific sculptor Milton Sherill, the works of James, Van Der Zee, a famous Harlem renaissance photographer. This year Arts Westchester will sponsor an art workshop, 40 people will be given a painter’s mallet and given instructions in creativity and art.

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Children’s Lane

Fun, friendly and safe – children’s lane consist of rides and free foods for every child. All activities are supervised so that parents can rest assure that there children are safe. Each child is registered with over 2000 children participated last year. This year Westchester Arts Council will sponsor a children art workshop. Each child will leave with a gift.

This area of the festival consist of health care practitioners and non-

practitioners which disseminate information on health care, provide health screening, blood pressure checks, glucose level checks, HIV, etc., provide free healthy whole foods, messages and stress test. This year will focus on children and

obesity as one-third of the children in the US is overweight. They will provide information on the dangers of obesity in children and what parents can do. There will be plenty of information and testing as well as stage presentations for the whole family.

Sports Alley Food Courts Sports entertainment consist of two standard size wrestling and boxing rings, basketball, tennis, jump rope, zumba and There are two international food courts more. At Last year’s festival there were ranging from the good old American hot professional wrestlers, including Tony dog, Jamaican, Italian, Brazilian and Asian Atlas, Jimmy Super fly Snuka, along with and African cuisines. martial arts exhibits, and boxer Riddick Bowe. This is a spectator and interactive area.

“We would like to thank, all of our sponsors for making this event possible. Your generosity has not gone unnoticed in this community. This is an incredible undertaking that could not take place, were it not for your liberality.”

This week we are featuring our presenting, principle and media sponsors. In our next issue we will feature many other sponsors that have contributed to this venture.

If you would like to make a donation, become familiar with sponsorship opportunities, or know more about the festival please contact Ms. Judy Williams at 914 699-7230.

Vendor’s lane Arts On Third features over 150 vendors who line the blocks with merchandise; their wares include clothing, toys, specialty items, music and most of all good bargains.

Vendor space Tamarris ~917-699-7230 Ext 113

Sponsorship Opportunities

Ruby ~ 914-699-7230 Ext 136

ARTS ON THIRD FESTIVAL 2013

Arts On Third LOCATION: 6 BLOCKS ON THIRD STREET BETWEEN Festival SOUTH 5TH & UNION AVENUES Weekly MOUNT VERNON, NY

DATE: SUNDAY, SEPTEMBER, 22, 2013

TIME: 1 PM – 8PM

ARTS ON THIRD COMMITTEE

ARTS ON THIRD COMMITTEE Mount Vernon City Hall Roosevelt Square Mount Vernon, New York 10550 www.artsonthird.com (914) 699-7230