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1 Universidade Federal Do Rio De Janeiro A UNIVERSIDADE FEDERAL DO RIO DE JANEIRO A VIRADA ECONÔMICA DO FUTEBOL: OBSERVAÇÕES A PARTIR DO BRASIL, ARGENTINA E UMA COPA DO MUNDO Antonio Holzmeister Oswaldo Cruz Rio de Janeiro 2010 1 Livros Grátis http://www.livrosgratis.com.br Milhares de livros grátis para download. A VIRADA ECONÔMICA DO FUTEBOL: OBSERVAÇÕES A PARTIR DO BRASIL, ARGENTINA E UMA COPA DO MUNDO Antonio Holzmeister Oswaldo Cruz Tese de Doutorado apresentada ao Programa de Pós-graduação em Antropologia Social, Museu Nacional, da Universidade Federal do Rio de Janeiro, como parte dos requisitos necessários à obtenção do título de Doutor em Antropologia Social. Orientador: José Sergio Leite Lopes Doutor em Antropologia Social Rio de Janeiro Março 2010 2 A VIRADA ECONÔMICA DO FUTEBOL: observações a partir do Brasil, Argentina e uma Copa do Mundo Antonio Holzmeister Oswaldo Cruz Tese de Doutorado submetida ao Programa de Pós-graduação em Antropologia Social, Museu Nacional, da Universidade Federal do Rio de Janeiro, como parte dos requisitos necessários à obtenção do título de Doutor em Antropologia Social. Aprovada por: ____________________________________ Presidente, Prof. José Sérgio Leite Lopes ____________________________________ Prof. Gilberto Velho ____________________________________ Prof. Fernando Rabossi ____________________________________ Prof. Bernardo Buarque de Hollanda ____________________________________ Prof. Christopher Gaffney Rio de Janeiro Março 2010 3 HOLZMEISTER, Antonio. A virada economia do futebol: observações a partir do Brasil, Argentina e uma Copa do Mundo/ Antonio Holzmeister Oswaldo Cruz. – Rio de Janeiro: UFRJ/PPGAS, Museu Nacional, 2010. 228 p.:30cm. Orientador: José Sergio Leite Lopes Tese (doutorado) – UFRJ/ Museu Nacional/Programa de Pós-graduação em Antropologia Social, 2010. Inclui referências bibliográficas 1. Antropologia do futebol 2. Futebol 3. Estádios de futebol 4. Futebol - economia. I. LEITE LOPES, José Sergio. II. Universidade Federal do Rio de Janeiro, Museu Nacional, Programa de Pós-graduação em Antropologia Social. III.Título. 4 A VIRADA ECONÔMICA DO FUTEBOL: OBSERVAÇÕES A PARTIR DO BRASIL, ARGENTINA E UMA COPA DO MUNDO Antonio Holzmeister Oswaldo Cruz Orientador: José Sergio Leite Lopes Resumo da Tese de Doutorado submetida ao Programa de Pós-graduação em Antropologia Social, Museu Nacional, da Universidade Federal do Rio de Janeiro – UFRJ, como parte dos requisitos necessários à obtenção do título de Doutor em Antropologia Social. Esta tese procura compreender as transformações ocorridas nos estádios de futebol a partir da década de 1980. Através da pesquisa em estádios de futebol no Brasil, na Alemanha e na Argentina, procuramos evidenciar a forma como processos sociais mais amplos se materializaram na configuração deste espaço singular que é um estádio de futebol. Procuramos delinear, em cada caso estudado, o contexto social que coordenou as propostas de novas formas de gestão deste esporte, a partir da análise das transformações ocorridas nos estádios. Vemos que, no futebol moderno, convertido em mercadoria e regido pela lógica de mercado, os estádios assumem uma importância central, um palco onde a partida de futebol é somente mais um dos produtos em oferta a serem consumidos. Da mesma forma, procurou-se mostrar que a nova concepção de estádios pressupõe a formação de um novo tipo de torcida, neutra, pacificada e constantemente vigiada, convertida em consumidora. Palavras-chave: Antropologia do futebol, futebol, Estádios de futebol, economia, gestão do esporte, Copa do Mundo. Rio de Janeiro Março 2010 5 A VIRADA ECONÔMICA DO FUTEBOL: OBSERVAÇÕES A PARTIR DO BRASIL, ARGENTINA E UMA COPA DO MUNDO Antonio Holzmeister Oswaldo Cruz Orientador: José Sergio Leite Lopes Abstract da Tese de Doutorado submetida ao Programa de Pós-graduação em Antropologia Social, Museu Nacional, da Universidade Federal do Rio de Janeiro – UFRJ, como parte dos requisitos necessários à obtenção do título de Doutor em Antropologia Social. This thesis seeks to understand the changes in the football stadiums since the 1980s. Through research in soccer stadiums in Brazil, Germany and Argentina, it is intended to show how broader social processes materialize in the setting of this unique space that is a football stadium. We seek to outline, in each case studied, the social context that coordinated the new management of the sport. The analysis of changes in the modern stadiums enabled us see that, in the modern game, converted into a commodity and governed by market logic, the stadiums are of critical importance, a stage where soccer is just one of the many commodities offered for consumption. Similarly, we tried to show that the new stadium designs requires the formation of a new kind of supporter, neutral, peaceful and constantly monitored, governed by consumerism. Key-words: Soccer, anthropology, soccer stadiums, economy, World Cup. Rio de Janeiro Março 2010 6 Agradecimentos Ao meu orientador José Sérgio Leite Lopes, por ter me aceitado como orientando no percurso do mestrado e do doutorado, por suas sugestões valiosas e pela paciência. Aos professores Gilberto Velho, Fernando Rabossi, Bernardo Buarque e Christopher Gaffney por terem aceitado o convite para fazer parte da banca examinadora. À Capes, Faperj e Secyt, que me permitiram dedicar exclusivamente à pesquisa. Ao professor Federico Neiburg por ter oferecido a oportunidade de conduzir a pesquisa na Argentina. A todos os membros do Comitê Organizador da Copa do Mundo, que financiaram a estadia na Alemanha. A Martin Curi, pela amizade e pelo convite para fazer parte do projeto Embaixada dos Torcedores na Alemanha, assim como sua família e amigos que ofereceram acolhida nas cidades de Nuremberg, Munique, Dortmund e Berlim. Ao corpo docente e todos os funcionários do Museu Nacional, por oferecer um ambiente tranqüilo e acolhedor para o desenvolvimento de pesquisas acadêmicas. Aos professores Andrea Daher, Fernando Rodrigues, Clause Ronalde e Lygia Sigaud, fundamentais em minha formação acadêmica. À Alessandra, Carla e Isabel, pela simpatia e presteza no atendimento na biblioteca do PPGAS. Ao professor Julio Frydenberg, da UNSAM, e seu grupo de pesquisa, pelada e parilla, que me recebeu de forma calorosa em Buenos Aires, dando dicas inestimáveis e sugestões de pesquisa. A todos os amigos e amigas de mestrado e doutorado no PPGAS, em especial Eugênia, Ricardo, Simone e Ypuan. Aos amigos do NEPESS e da revista Esporte e Sociedade: Marcos Alvito, Bernardo, Fernando Rojo e Leda. À Veronica Moreira e Carina Badallares, novas amizades feitas em Buenos Aires. A Felipe Scovino, Fred, Marcius, Eliska, Bruno, Emílio e Simplício, amigos de longa data. Ao Gustavo e Leila; à Lívia, Amaury, Gabriela e Cristiana. Agradeço acima de tudo à minha família: Lilian e Maurício; João, Chris, Vicente e Roberto. Sem o amor e apoio da Luciana, este trabalho não teria sido possível, a quem não encontro outro meio de agradecer melhor do que dizer que a amo. 7 ÍNDICE DE FIGURAS FIGURA 1 - BRISBANE ROAD ......................................................................................................................................... 44 FIGURA 2 - PROJETO DE ARCHIBALD LEITCH PARA O CAMPO DO ASTON VILLA ......................................................................... 69 FIGURA 3 - CENTRAL DE MONITORAMENTO DO ESTÁDIO DO MORUMBI. ................................................................................ 72 FIGURA 4 - DEMOLIÇÃO DO ESTÁDIO HIGHFIELD ROAD ...................................................................................................... 79 FIGURA 5 - AQUI NASCEU O FENÔMENO"...................................................................................................................... 106 FIGURA 6 - RUA BARIRI ............................................................................................................................................. 107 FIGURA 7 - RUA JAVARI .............................................................................................................................................. 108 FIGURA 8 - PERSPECTIVA DAS ARQUIBANCAS DO MARACANÃ ............................................................................................. 115 FIGURA 9 - REMOÇÃO DAS CADEIRAS COMUNS E GERAL ................................................................................................... 118 FIGURA 10 - NOVA CONFIGURAÇÃO DO MARACANÃ APÓS A REMOÇÃO DAS GERAIS. .............................................................. 119 FIGURA 11 - ESTÁDIO CÍCERO POMPEU DE TOLEDO......................................................................................................... 120 FIGURA 12 - COMPETIÇÕES DE ATLETISMO NO ESTÁDIO OLÍMPICO JOÃO HAVELANGE ............................................................ 127 FIGURA 13 – TORCEDORES ASSISTEM ÀS FINAIS DA COPA NO FAN FEST DE MUNIQUE ............................................................ 146 FIGURA 14 - INTERIOR DA EMBAIXADA DE TORCEDORES EM MUNIQUE. .............................................................................. 148 FIGURA 15 - UMA DAS EMBAIXADAS DE TORCEDORES EM FRANKFURT. ............................................................................... 148 FIGURA 16 - PATROCINADORES OFICIAS DA COPA DO MUNDO FIFA 2006. ........................................................................... 151 FIGURA 17 - CENSURA DE MARCAS NÃO PERMITIDAS DENTRO DE ESTÁDIOS DURANTE A COPA. ................................................. 154 FIGURA 18 - ARMAÇÃO D O PAINEL DA EMPRESA ALLIANZ ................................................................................................
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