DESTINATION CONSULTING MAJOR EVENT VENUES A MARKET OPPORTUNITY

Stadia | Arena | Convention Centre | Multi-Use Venue Sport | Entertainment | Conferencing | Exhibition | Hospitality | Festival The Opportunity

The UK events market is worth over £40 billion. It is an established sector with forecasts for growth. In addition, specific market forces are driving a shake up that presents a serious opportunity for investors, developers and operators.

Under Supplied Town Centre Regeneration A Need For Greater Flexibility There is a shortage of large scale event venues With the struggling high street and decline in There is an increasing need and demand for 1.and ConFex space, especially in and 2.traditional retailing and town centres, event venues 3.genuinely flexible multi-use venues serving a mid- . can play a significant role in filling the void. scale / regional market. Earls Court closed, Olympia, Excel and NEC are at Empty and under used space can be repurposed There is a viable business model combining capacity. Regional venues are benefitting from the and redeveloped for venue use. conferencing, exhibitions, entertainment, sport displacement of events that are squeezed out. and hospitality events, delivered at modest capital Event-led programming is a great way to refocus investment. There is serious demand at national and regional how we use town centres – it drives footfall, level for large, quality, flexible venue space that is spend, dwell times, and brings people together. not being met. The fast changing, digital world needs more opportunities for face-to-face meetings, socialising, live entertainment and authentic real-world experiences. Conferences and Events Sector Maintains Growth Despite Economic Uncertainty

Conference and events, market value (£bn) 60 54.5 51.9 49.6 50 47.4 45.3 44.2

40 2018 2019 2020 2021 2022 2023

The sector’s strategic and cultural importance preserved growth despite reliance on a wide economic landscape subdued by Brexit. In 2018, the sector grew by 2.8%. Setbacks to growth due to economic uncertainty are forecast to improve once post-Brexit arrangements are known and expectations solidify. Source: MBD and trade estimates

Conferences and Meetings Still Dominates Market Share...

Conferencing and 19.3 11.9 4.2 2.5 6.4 events market segmentation, 2018 (£bn)

Conferences Exhibitioins Sporting Music Others Source: MBD and trade estimates and meetings and trade events events faires How We Can Help

Colliers International and International Venue Management provide a NEW BUILD | REPOSITIONING full-service advisory offer across all major venues types, across the venue lifecycle. CAPITAL PROJECTS

The team are well placed to help you plan for, and deliver, new build developments, redevelopments and venue repositioning. MARKET ASSESSMENT & STRATEGY Colliers are a global real-estate advisory business with specialist SITE SEARCH & LAND ACQUISITION consulting capabilities across venues, leisure, destinations and hotels.

IVM are a collective of venue operators with senior executive CONCEPT & PRODUCT DEVELOPMENT experience of planning, building, activating and operating some of VIABILITY & BUSINESS PLANNING the world’s leading venues. The combined operational insight of the team offers a unique proposition to understand best practice for the EVENT DIARY PROGRAMMING delivery and operation of iconic venues. CATERING, FOOD & BEVERAGE OPERATIONAL REVIEW & PLANNING MARKETING & SALES STRATEGY LEASE ADVISORY & VALUATION DEVELOPMENT & DELIVERY STRATEGY FUNDING & INVESTMENT VENUE ACTIVATION STAKEHOLDER MANAGEMENT Experience

Property services Operational & Delivery Services

St Georges Park Emirates Wimbledon , Middlesbrough FC Marshall Arena, Milton Keynes

HD1 Huddersfield Ashton Gate, Bristol Silverstone Circuit Ethiad Stadium, Manchester City FC Limerick Racecourse

Celtic Park Rugby Dreamland Margate, Kent Arena, Harrowgate Convention Centre Integrating expertise - the Colliers advantage 44 COUNTRIES

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COLLIERS INTERNATIONAL VENUE INTERNATIONAL MANAGEMENT Matt Hyslop Angus Houston Destination Viability Venue Operations [email protected] [email protected] +44 7500 013247 +44 7734452477

Jessica Bertram Rob Quick Destination Viability Venue Operations [email protected] [email protected] +44 7920 862748 +44 7884 111549

John Rushby Valuation & Lease Advisory [email protected] +44 7717 341800

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