TABLE OF CONTENTS

1. Indian Industry Market Introduction 2. Indian Wine Government Licensing and Regulations 3. Indian Wine Market Size, FY’2005-FY’2010 4. Indian Wine Market Segmentation 4.1. By Product, FY’2010 4.2. By Place, FY’2010 4.3. by Type of trade, FY’2010 5. Indian Wine Industry Trends and Developments 6. Indian Wine Market Competitive Landscape 7. Indian Wine Market Future Outlook 7.1. Cause and Effect Relationship between dependent and independent factors prevailing in Indian Wine Industry 7.2. Indian Wine Industry Projections, FY’2011 – FY’2015 8. Macro Economic Indicators: Current and Projections 8.1. Population of 20 years and above, 2005-2015 8.2. Consumer Expenditure on Food, Beverage and Tobacco, 2007-2015 9. Appendix 9.1. Market Definition 9.2. Abbreviations 9.3. Research Methodology Data Collection Methods Approach Variables (Dependent and Independent) Multi Factor Based Sensitivity Model Scenario Analysis Final Conclusion 9.4. Disclaimer

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LIST OF FIGURES

Figure 1: Indian Wine Market Consumption in Million Cases, and Consumption per Capita in Milliliters, FY’2005-FY’2010

Figure 2: Indian Wine Industry Market Consumption by Product Type in Percentage, FY’2010

Figure 3: Indian Wine Market Consumption by Place, in Percentage, FY’2010

Figure 4: Indian Wine Sales by Type of Trade, in Percentage, FY’2010

Figure 5: Manufacturing Companies’ Market Share in India in Percentage, FY’2010 Figure 6: Indian Wine Industry Projections in terms of Consumption in Million Cases, FY’2011-FY’2015

Figure 7: Indian Wine Industry Projections in terms of Consumption per Capita in Milliliters, FY’2011-FY’2015

Figure 8: Population of 20 years and above in Million, 2005-2015 Figure 9: Consumer Expenditure on Food, Beverage and Tobacco in USD Million, 2007- 2015

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LIST OF TABLES

Table 1: Indian Governments’ Alcoholic Beverages and Wine Regulations Present Scenario and Impact

Table 2: Wines Manufacturing Companies’ Sales in India in Million Cases, FY’2010

Table 3: Competitive Landscape of Major Players in the Indian Wine Industry Table 4: Cause and Effect Relationship Analysis between Industry Factors and Expected Wine Market Prospects Table 5: Indian Wine Industry Projections in terms of Consumption in Million Cases, FY’2011-FY’2015

Table 6: Correlation Matrix

Table 7: Regression Coefficients Output

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INDIAN WINE MARKET SIZE, FY’2005-FY’2010

Over the past 5 years, wine consumption has grown at a rapid pace except in FY’2009. In 2009 the wine industry suffered a drastic slowdown due to the global economic crisis, inflation, poor in Mumbai, Government Taxes and November 26, 2008 terrorist attack on Mumbai. The terrorist attack caused a huge setback in the tourism industry, which led to the decrease in alcohol consumption as tourists are the major consumers of wine. Wine consumption has grown at a stupendous CAGR of 25.1% in the last 5 years from consumption of 0.62 million in FY’2005 to ~ million cases in FY’2010. The per capita consumption of wine was ~ milliliters in FY’2010 which has grown at a CAGR of 23.2%.

Figure: Indian Wine Market Consumption in Million Cases, and Consumption per Capita in Milliliters, FY’2005-FY’2010

2.0 16.0

1.8 14.0 1.6 12.0 1.4 1.2 10.0 1.0 8.0

0.8 6.0 0.6

Consumption (Million Cases) 4.0 0.4

0.2 2.0 Consumption per Capita (Millilitres) 0.0 0.0 FY'2005 FY'2006 FY'2007 FY'2008 FY'2009 FY'2010

Indian Wine Consumption Consumption per Capita

Source, AM Mindpower Solutions

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INDIAN WINE MARKET SEGMENTATION BY PRODUCT, FY’2010

The Wine industry has been divided into 5 segments based on the type of wine i.e., Red Wine, White Wine, , Rose Wine and Vermouth Wine. Red wine is consumed the most, followed by white wine, sparkling wine, rose wine and vermouth wine. Red wine is the most consumed type of wine in India. It accounts for more than half, i.e. ~% of the total wine consumed in India. White wine is also following it closely, and is positioned as the second most consumed wine in India with a consumption share of ~%. Sparkling wine or is the third largest wine segment with the wine consumption accounting for ~% in India. Champagne Red wine is the most consumed wine consumption has mostly been limited due to the in India accounting for ~% of the total perception and positioning as a celebration or a wine consumption in India, followed special occasion drink. Rose wine is the fourth by white wine with the market share largest wine consumed in India with a market share of ~% of ~%.

Figure: Indian Wine Industry Market Consumption by Product Type in Percentage, FY’2010 FY'2010

Red wine

White Wine

Sparkling Wine

Rose wine

Vermouth Wine

Source: AM Mindpower Solutions

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INDIAN WINE MARKET COMPETITIVE LANDSCAPE

The Indian Wine industry is dominated by domestic players. The main players include Chateau Indage, and Grover Vineyards. They contribute ~ %, ~ %, ~ % respectively in the domestic premium segment in FY’2010. These companies have several brands under their portfolio, offering several imported and exotic wines. These companies are importing wines from other countries prominently , Italy and Australia and are gradually establishing their presence globally through increased exports.

Figure: Wines Manufacturing Companies’ Market Share in India in Percentage, FY’2010 FY'2010

Chateau Indage

Sula Vineyards

Grover Vineyards

Vinsura

Vintage Wines

Others

Table: Wines Manufacturing Companies’ Sales in India in Million Cases, FY’2010

Company FY’2010 Sales (Million Cases)

Chateau Indage

Sula Vineyards

Grover Vineyards

Vinsura

Vintage Wines

Others

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Table: Competitive Landscape of Major Players in the Indian Wine Industry

Key Business Segments Geographical Major Players Business Overview (Revenue Contribution) Reach

. . .

. . .

. . .

Source: Company Reports, AM Mindpower Solutions

1.1. CAUSE AND EFFECT RELATIONSHIP BETWEEN DEPENDENT AND INDEPENDENT FACTORS PREVAILING IN INDIAN WINE INDUSTRY

Table 1: Cause and Effect Relationship Analysis between Industry Factors and Expected Wine Market Prospects

Industry Factors Market Impact Comments

Social acceptance . towards alcohol consumption

Increasing tourist . arrivals

Several States . government support

Increase in working . women population

Source: AM Mindpower Solutions

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