Journal of Business and Strategic Management ISSN 2520-0402 (Online) Vol.4, Issue No.1 pp 47-68, 2019 www.carijournals.org DISRUPTIVE INNOVATION STRATEGIES AND PERFORMANCE OF SELECTED AIRLINES IN KENYA 1*Eunice Thecla Chepkemboi 1Post-Graduate Student: Jomo Kenyatta University of Agriculture and Technology *Corresponding Author email:
[email protected] 2Dr. Samson Nyang’au Paul Lecturer: Jomo Kenyatta University of Agriculture and Technology Abstract Purpose: This study sought to identify the effect of the uptake of disruptive innovations on the performance of selected airlines in Kenya. Its specific objectives included to determine the impact of digital platforms, mobile technology, Blockchain technology and travel intermediaries on the performance of selected airline in Kenya. This study was restricted to three airlines in Kenya, namely, Kenya Airways, Jambojet and Fly540. Methodology: It focused on 120 staff working within the Nairobi offices of these airlines based on their familiarity with strategic initiatives employed in responding to disruptive innovations. The theoretical review featured the following theories: the theory of disruptive innovations; radical innovations theory; the theory of open innovation; and diffusion of innovations theory. This study applied a descriptive research design since it was focussed on describing the characteristics of the participants involved in the study since this is a social research. It adopted a census method for determining the sample size. It used self-administered questionnaires on 120 respondents from the target population who were given two weeks to complete the questionnaires before collection using a drop and pick arrangement was adopted. The study used a five point Likert scale to develop the questionnaire to use in tandem with two measures of central tendency, standard deviation and mean, to describe the data.