Ron Desantis by PARTY AFFILIATION Democrat
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Survey of Hispanics 50+ in Florida September 2018 EMBARGOED UNTIL 9/25 12:00PM EST SURVEY OF HISPANICS 50+ IN AFLORIDARIZONA – SEPTEMBER 2018 1 Methodology 500 Likely Hispanic Voters 50+ Years of Sample Size Age in Florida Dates of Interview August 29-September 9, 2018 Languages of Interview English, Spanish Margin of Error +/- 4.4 percentage points SURVEY OF HISPANICS 50+ IN FLORIDA – SEPTEMBER 2018 2 The Electorate in Florida 64% 19% 13% 2% 2% Non-Latino White Hispanic African-American Asian Other SURVEY OF HISPANICS 50+ IN FLORIDA – SEPTEMBER 2018 3 The Hispanic Electorate in Florida 19% Statewide registered voter population 45% 35% 20% 18-29 30-49 50+ SURVEY OF HISPANICS 50+ IN FLORIDA – SEPTEMBER 2018 4 The Hispanic 50+ Electorate in Florida 8.5% Statewide registered voter population, and: 45% 37% 35% 28% 57% 43% 50+ Female Male Democrat Republican Independent SURVEY OF HISPANICS 50+ IN FLORIDA – SEPTEMBER 2018 5 How enthusiastic would you say you are about voting in the November election? Very / Somewhat Enthusiastic 67% 23% 90% Somewhat Unenthusiastic / Not Enthusiastic at All 6%3% 9% Don't Know / No Answer 1% SURVEY OF HISPANICS 50+ IN FLORIDA – SEPTEMBER 2018 6 How enthusiastic would you say you are about voting in the November election? BY DMA Miami Orlando Very enthusiastic 68% 67% Somewhat enthusiastic 24% 22% Somewhat unenthusiastic 4% 8% Not enthusiastic 3% 3% Don’t know / No answer 1% - SURVEY OF HISPANICS 50+ IN FLORIDA – SEPTEMBER 2018 7 How enthusiastic would you say you are about voting in the November election? BY TRUMP FAVORABILITY Favorable Unfavorable Undecided Very enthusiastic 69% 66% 59% Somewhat enthusiastic 22% 23% 41% Somewhat unenthusiastic 5% 7% - Not enthusiastic 3% 2% - Don’t know / No answer 1% 2% - SURVEY OF HISPANICS 50+ IN FLORIDA – SEPTEMBER 2018 8 Do you think things in this country are generally going in the right direction or do you feel things have gotten pretty seriously off on the wrong track? 11% Right Direction 46% Wrong Track 43% DK/NA SURVEY OF HISPANICS 50+ IN FLORIDA – SEPTEMBER 2018 9 Do you think things in this country are generally going in the right direction or do you feel things have gotten pretty seriously off on the wrong track? BY DMA Miami Orlando Right Direction 55% 33% Wrong Track 33% 57% Don’t know / No answer 12% 10% SURVEY OF HISPANICS 50+ IN FLORIDA – SEPTEMBER 2018 10 Do you think things in this country are generally going in the right direction or do you feel things have gotten pretty seriously off on the wrong track? BY GENDER Male Female Right Direction 44% 48% Wrong Track 47% 39% Don’t know / No answer 9% 13% SURVEY OF HISPANICS 50+ IN FLORIDA – SEPTEMBER 2018 11 Do you think things in this country are generally going in the right direction or do you feel things have gotten pretty seriously off on the wrong track? BY INTERVIEW LANGUAGE English Spanish Right Direction 41% 49% Wrong Track 51% 38% Don’t know / No answer 8% 13% SURVEY OF HISPANICS 50+ IN FLORIDA – SEPTEMBER 2018 12 Do you think things in this country are generally going in the right direction or do you feel things have gotten pretty seriously off on the wrong track? BY HERITAGE Cuban Puerto Rican All Else Right Direction 63% 31% 38% Wrong Track 26% 60% 49% Don’t know / No answer 11% 9% 13% SURVEY OF HISPANICS 50+ IN FLORIDA – SEPTEMBER 2018 13 In your opinion what is the most important problem or issue currently facing the United States? 19% 17% 11% 10% 9% 8% 6% 6% 6% 4% 2% 2% President Immigration Division of Jobs and Healthcare Education Racism/Race Gun Control Foreign Global Other Don't Trump Political Economy Relations Policy Climate Know/no Parties Change answer SURVEY OF HISPANICS 50+ IN FLORIDA – SEPTEMBER 2018 14 In your opinion what is the most important problem or issue currently facing the United States? BY DMA Miami DMA Orlando DMA President Trump 13% 29% Immigration 17% 16% Division of the Political Parties 13% 9% Jobs and the economy 8% 12% Healthcare 9% 7% Education 8% 3% Racism and Race Relations 4% 10% Gun Control 7% 6% Foreign Policy 3% 1% Global Climate Change 2% 1% SURVEY OF HISPANICS 50+ IN FLORIDA – SEPTEMBER 2018 15 What is the issue that is personally most important to you, that will be the biggest factor in deciding your vote in November? 24% 13% 11% 11% 10% 8% 7% 4% 4% 3% 2% 3% Jobs and Immigration President Healthcare Gun Control Education Social Security Medicare Division of Global Other Don't know / Economy Trump Political Climate no answer Parties Change SURVEY OF HISPANICS 50+ IN FLORIDA – SEPTEMBER 2018 16 What is the issue that is personally most important to you, that will be the biggest factor in deciding your vote in November? BY DMA Miami Orlando Jobs and the economy 26% 22% Immigration 9% 18% President Trump 9% 14% Healthcare 8% 13% Gun Control 11% 4% Education 6% 7% Social Security 6% 2% Medicare 4% 5% Division of the Political Parties 4% 3% Global Climate Change 3% - SURVEY OF HISPANICS 50+ IN FLORIDA – SEPTEMBER 2018 17 Next, I’d like to ask you about the importance of a candidate’s positions on various issues in deciding your vote. Please indicate for each issue, whether a candidate’s position would be very important, somewhat important, not very important or not important at all in determining your vote in November. SURVEY OF HISPANICS 50+ IN FLORIDA – SEPTEMBER 2018 18 Strengthening and updating Social Security so current and future generations get the benefits they’ve earned. Very/Somewhat Important 89% 8% 97% 1% Not Very Important/Not Important At All 2% DK/NA SURVEY OF HISPANICS 50+ IN FLORIDA – SEPTEMBER 2018 19 Strengthening and updating Social Security so current and future generations get the benefits they’ve earned. BY DMA Miami Orlando Very important 89% 90% Somewhat important 9% 8% Not very important - - Not important at all - 2% Don’t Know/ No Answer 2% - SURVEY OF HISPANICS 50+ IN FLORIDA – SEPTEMBER 2018 20 Strengthening and updating Social Security so current and future generations get the benefits they’ve earned. BY PARTY AFFILIATION Democrat Republican Independent Very important 88% 92% 84% Somewhat important 12% 7% 8% Not important at all - - 3% Don’t Know / No Answer - 1% 5% SURVEY OF HISPANICS 50+ IN FLORIDA – SEPTEMBER 2018 21 Strengthening and protecting Medicare so current and future generations get affordable, quality health care. Very/Somewhat Important 87% 9% 96% 2% 4% Not Very Important/Not Important At All 2% SURVEY OF HISPANICS 50+ IN FLORIDA – SEPTEMBER 2018 22 Strengthening and protecting Medicare so current and future generations get affordable, quality health care. BY DMA Miami Orlando Very important 84% 92% Somewhat important 13% 5% Not very important 2% 1% Not important at all 1% 2% Don’t Know/ No Answer - - SURVEY OF HISPANICS 50+ IN FLORIDA – SEPTEMBER 2018 23 Strengthening and protecting Medicare so current and future generations get affordable, quality health care. BY PARTY AFFILIATION Democrat Republican Independent Very important 94% 84% 84% Somewhat important 6% 10% 13% Not very important - 2% 1% Not important at all - 4% 2% SURVEY OF HISPANICS 50+ IN FLORIDA – SEPTEMBER 2018 24 Taking action to lower prescription drug prices. Very/Somewhat Important 83% 13% 96% 2% 1% Not Very Important/Not Important At All 3% DK/NA 1% SURVEY OF HISPANICS 50+ IN FLORIDA – SEPTEMBER 2018 25 Taking action to lower prescription drug prices. BY DMA Miami Orlando Very important 86% 80% Somewhat important 11% 16% Not very important 2% 1% Not important at all - 3% Don’t Know/ No Answer 1% - SURVEY OF HISPANICS 50+ IN FLORIDA – SEPTEMBER 2018 26 Taking action to lower prescription drug prices. BY PARTY AFFILIATION Democrat Republican Independent Very important 82% 90% 76% Somewhat important 17% 9% 13% Not very important - - 6% Not important at all 1% - 3% Don’t Know / No Answer - 1% 2% SURVEY OF HISPANICS 50+ IN FLORIDA – SEPTEMBER 2018 27 Supporting family caregivers who help make it possible for older loved ones to live independently at home. Very/Somewhat Important 78% 15% 93% 3% 2% Not Very Important/Not Important At All 5% 2% DK/NA SURVEY OF HISPANICS 50+ IN FLORIDA – SEPTEMBER 2018 28 Supporting family caregivers who help make it possible for older loved ones to live independently at home. BY DMA Miami Orlando Very important 76% 80% Somewhat important 16% 14% Not very important 4% 3% Not important at all 2% 3% Don’t Know/ No Answer 2% - SURVEY OF HISPANICS 50+ IN FLORIDA – SEPTEMBER 2018 29 Supporting family caregivers who help make it possible for older . loved ones to live independently at home. BY PARTY AFFILIATION Democrat Republican Independent Very important 84% 76% 74% Somewhat important 16% 12% 19% Not very important - 3% 6% Not important at all - 5% 1% Don’t Know / No Answer - 4% - SURVEY OF HISPANICS 50+ IN FLORIDA – SEPTEMBER 2018 30 IMAGE RATINGS Now I am going to read you some names of some political leaders and organizations. Please tell me whether you have a favorable opinion, or an unfavorable opinion of the names read to you. If you do not recognize the name, just let me know. SURVEY OF HISPANICS 50+ IN FLORIDA – SEPTEMBER 2018 31 Donald Trump Very/Somewhat Favorable 32% 15% 47% Somewhat/Very Unfavorable 7% 43% 50% 3% Don't recognize / No answer SURVEY OF HISPANICS 50+ IN ARIZONA – SEPTEMBER 2018 32 Donald Trump BY DMA Miami Orlando Very favorable opinion 37% 24% Somewhat favorable opinion 18% 11% Somewhat unfavorable opinion 8% 6% Very unfavorable opinion 33% 57% No answer 4% 2% SURVEY OF HISPANICS 50+ IN ARIZONA – SEPTEMBER 2018 33 Donald Trump BY COUNTRY OF ORIGIN U.S Born Foreign Born Very favorable