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U25wwbc Recap the Women’S Game: U25wwbc - Video How We Got Here

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U25wwbc Recap the Women’S Game: U25wwbc - Video How We Got Here U25WWBC RECAP THE WOMEN’S GAME: U25WWBC - VIDEO HOW WE GOT HERE PLAY THE U25WWBC • WBC co-hosted event at Brock University in St. Catharines, ON in July 2011 • First-ever World Championship for Junior Women • Featured competition from 8 countries • Milestone event in the ongoing growth of wheelchair basketball around the world • Legacy of opportunity for young women in sport • Opportunity to raise awareness about the sport, our athletes & the organization, as well as build new partnerships CLIP FROM THE U25 U25WWBC - VIDEO PRESS CONFERENCE PLAY BRANDING • Purple • “PUSH” Slogans • Delivery of Key Messages • Strong, consistent branding presence throughout (signage, print & online content, communications materials, webcast, speeches, etc.) • Branding received very positive feedback U25 WEBSITE WWW.U25WWBC.COM • Unique event website • Social media centric > Facebook, Twitter & Flick'r feeds & embedded YouTube videos on homepage and most subpages • Branding presence • Comprehensive coverage: news, scores, recaps, Facebook updates, Twitter live blogging, video highlights, blogs, promo videos, photo galleries, and much more 3,017 daily average visits • Website received 4.6/5 100,000 pageviews rating from the teams in a post event feedback survey U25 WEBSITE QUICKSTATS • Traffic to the event website far exceeded expectations • Peak audience: 3,641 visits on final day of U25WWBC (significantly greater than the highest peak audience of the WBC website of 582 established during the 2009 Americas Cup) • In a one month period (July 4 – Aug 4, 2011) the U25WWBC event website received 26,074 visits – which is over half of 47,862 total visits the WBC website received over the course of the entire year in 2010. 35,000 31,521 30,000 26,074 25,000 20,000 15,000 12,434 9,293 10,000 7,117 5,853 5,946 6,305 5,447 Visits 5,000 2,512 2,431 3,664 2,869 3,141 Unique Visitors 0 U25 WEBSITE QUICKSTATS • When comparing the success of the 2011 U25WWBC to previous benchmarked events (over a one month period) we see that the event website alone reached 82, 293 pageviews • Combined with the 16,752 pageviews generated by the WBC website over the same one month period – the organization attracted over 100,000 pageviews (or about half of its total pageviews for the entire year in 2010) 120000 100,045 100000 83,293 80000 60000 40000 27,839 28,817 28,328 Pageviews 16,752 20000 0 0 U25 WEBCAST & SOCIAL MEDIA • Professional, high-quality webcast streamed all 24 games live • “Watch the Games Live” most-viewed page on the website • Webcast generated 14,000 views, including 6,900 unique viewers from 47 countries • Very well received by viewers 748 Facebook fans & 160,000 post views 248 new Twitter fans & successful live-blogging 28 U25 videos produced; 13,000 video views 544 photos uploaded to Flickr; 6,600 views HIGHLIGHTS: THE FINAL U25WWBC - VIDEO FOUR PLAY MEDIA COVERAGE • U25WWBC generated 118 counts MEDIA COVERAGE BY MEDIUM of media coverage with a 50 43 (37%) potential audience reach of more 38 (32%) than 5.9 million people 40 26 (22%) 30 20 • Previous benchmarks: 7 (6%) 10 4 (3%) > 2010 Worlds – 31 counts 0 > 2009 Americas Cup – 11 counts Print Online Radio Blogs Television MEDIA COVERAGE BY SCOPE 4% 33% 63% National Local Community DINO SABIC INITIATIVE • WBC unveiled three PSAs in celebration of the U25WWBC, featuring Team Canada’s Cindy Ouellet, Maude Jacques & Jamey Jewells • Cindy’s PSA was launched on YouTube with the announcement that Team Canada Ambassador & local student Dino Sabic would receive $1 toward an academic scholarship for each view generated by the PSA • Affinity Productions, Pym & Cooper & other community groups pledged to donate up to $1000 toward the scholarship fund 2,982 YouTube views FUTURES PROGRAM • Ontario Trillium Foundation Funded • 11 Young Women from across Canada - (6 from Ontario) • 3 Female Paralympians = mentors • Stayed at Brock University – had their own floor in residence, ate with the athletes • Attended all Team Canada games • Seminars & Workshops provided by CAAWS, CPC, BTG, Parasport Ontario, & WBC Legacy PSA – U25WWBC - VIDEO CINDY OUELLET PLAY FINAL STANDINGS GOLD – USA SILVER – AUSTRALIA BRONZE – GREAT BRITAIN 4th – CANADA 5th – JAPAN 6th – GERMANY 7th – MEXICO 8th – SOUTH AFRICA PSA – U25WWBC - VIDEO MAUDE JACQUES PLAY OUTSTANDING PERFORMANCES MVP – Desiree Miller (USA) All Star – Cindy Ouellet (CAN) All Star – Jamey Jewells (CAN) All Star – Mari Amimoto (JPN) All Star – Rebecca Murray (USA) All Star – Maya Lindholm (GER) TRUE SPORT AWARD RECIPIENTS Carmen Huisamen (RSA) Mareike Adermann (GER) Chihiro Kitada (JPN) Floralia Estrada (MEX) Alarissa Haak (CAN) Ella Sabljak (AUS) Gail Gaeng (USA) PSA – U25WWBC - VIDEO JAMEY JEWELLS PLAY CLOSING CEREMONIES & BANQUET • The U25WWBC came to a close with medal & trophy presentations to the top three teams • A closing banquet followed where the tournament MVP & All-Star awards were announced, as well as the True Sport Award winners from each team • Commemorative video THANK YOU FOR U25WWBC - VIDEO SETTING THE BAR HIGH! PLAY …NEXT STOP 2014 .
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