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The Bridge, Have a Restful Summer and Let's Celebrate the Games!

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The Bridge, Have a Restful Summer and Let's Celebrate the Games! Issue 16 Summer Edition 2008 China: Knowledge Powerhouse of the Future? @ኪ๎ଶႰڦዐࡔ;࿄ઠ FC Doris Leuthard New SwissCham Shanghai Honorary Member - Interview ݡ༌ዐࡔ෌๗ฆࣷĊฉ࡛ႎඵᇤࣷᇵĊDoris Leuthard Swiss Chairman Rolf Jetzer: “Turnaround Accomplished” ”ገऐٷ෌๗ࡔाࡵ੣ࠅິۭ๚׊Rolf Jetzer˖“ํ၄ዘ CEO Interview With Sicpa Boss Maurice A. Amon CEOݡ༌Sicpaጺ֋Maurice A. Amon Art & Culture: Stones Collector Liu Jian Jun on “God’s Art” ”ᅝຍڦڽฉ“ڦᅝຍᇑ࿔ࣅ˖ആ็๭֠ॆିॺਬ © 2008 EYGM Limited. All Rights Reserved. Fluent across 140 countries? Wherever you are in the world, whatever industry you’re in, it’s vital you truly know your market. We’ve built a team of 130,000 professionals to help. They understand the needs of businesses across 140 countries worldwide. And because they understand these markets and beyond, they are better placed to help you achieve your potential no matter where that potential lies. What’s next for your business? www.ey.com/ch Presidents' Page ጺ֋ጆત John Liebeskind Christian Gürtler Marc Aeschlimann Serge G. Fafalen Chairman of SwissCham China President of SwissCham SHA President of SwissCham GZ President of SwissCham HK Dear Readers, Members & Friends ᇞᭀⱘ䇏㗙ǃӮਬ੠᳟টӀ˖ It has been an extraordinary second quarter for China and the Swiss 2008ᑈᰃकߚ⡍߿ⱘϔᑈˈҞᑈ㄀ѠᄷᑺᇍѢЁ೑ҹঞ೼Ё೑ⱘ⨲ business community in an already very special year 2008.The all overshadow- ຿ଚϮಶԧ䛑ᰃ䴲ৠᇏᐌⱘDŽ佪ܜˈথ⫳೼ಯᎱⱘ⸈ണᗻഄ䳛ҹঞ݊ৃᗩ ing incident was and is the devastating earthquake in Sichuan province and ⱘԭ䳛Փ៥Ӏ㾺Ⳃ᚞ᖗDŽ≵᳝ӏԩ䇁㿔ৃҹܙߚᦣ䗄ഄ䳛䞡♒ऎⱘҎӀ᠔ its terrible aftermath. There are no words which can adequately describe the suffering and losses the people of the hardest hit region have to go through. ᖡফⱘ⮯㢺੠ᤳ༅ˈЁ೑ᬓᑰ੠Ҏ⇥ҹϔ⾡䖙䗳㗠ϧϮⱘᮍᓣ㒘㒛㋻ᗹᬥ In a compassionate fast and professional way the Chinese Government and ᧈᑊ৥䳔㽕ᐂࡽⱘҎӀᦤկ䭓ᳳᬃᣕDŽৠᯊˈ⨲຿ᬓᑰгᦤկњ㋻ᗹᧈ people organized the emergency help and long term support for the people ࡽˈ⨲຿೼Ё೑ⱘӕϮ㒋㒋ᝋ᜼㾷ಞࢳᤤˈ⨲຿ಶԧᇚЎഄ䳛䞡♒ऎᓎ䆒 in need. The Swiss Government offered immediate assistance, Swiss com- ᡫ䳛ᄺ᷵ˈ៥ӀгᇚЎ♒ऎⱘৃᣕ㓁ᗻ䞡ᓎᎹ԰䖯ϔℹ䋵⤂࡯䞣DŽϡ㽕ㄝ panies in China donated generously and with the Swiss community project to ᕙü⦄೼ህࢳᤤ৻ʽ build earthquake safe schools in the worst hit area we will further contribute to a sustainable recovery. Don't wait – donate! 㘨䙺䆂ਬݐ㘨䙺㒣⌢џࡵ䚼䭓˄⨲຿㒣⌢䚼䭓˅Doris Leuthardཇ຿ Federal Councilor Doris Leuthard, Head of the Federal Department ೼ϔᑈݙѠᑺ䆓䯂Ё೑DŽDoris Leuthardཇ຿೼Ϟ⍋੠࣫Ҁ䛑ফࠄњ⛁⚜ of Economic Affair (Swiss Minister of Economy), visited China for a second ⃶䖢ˈཌྷህབԩ䖯ϔℹ֗䖯Ё⨲ଚϮǃ䌌ᯧ੠ଚϮ⦃๗ㄝᮍ䴶ঠ䖍݇㋏ⱘ time within a year. A grateful audience welcomed her in Shanghai and Beijing থሩথ㸼њ㿔䆎੠㾖⚍DŽℷ೼䖯㸠ЁⱘЁ⨲㞾⬅䌌ᯧणᅮ䇜߸ᰃϔϾᅣ໻ and listened to her remarks and ideas how to further improve the bilateral Chinese–Swiss relations in commerce, trade and business environment. The 㗠ؐᕫЎП༟᭫ⱘⳂᷛDŽ intended free trade agreement between China and Switzerland is a mighty 㘨䙺䆂ਬLeuthardཇ຿҆ߛⱘ᥹ফњЁ೑⨲຿ଚӮüϞ⍋ⱘ䙔䇋៤ target, but one worth to ¿ght for. Ў៥Ӏⱘ㤷䁝Ӯਬˈཌྷⱘࡴܹফࠄњখࡴ⬅⨲຿ᘏ乚џ佚ϢЁ೑⨲຿ଚ FC Leuthard's kind acceptance of becoming Honorary Member of Swiss- ӮüϞ⍋݅ৠЏࡲⱘज令ӮⱘଚϮሞ乚㹪ⱘ⛁⚜⃶䖢DŽ៥Ӏг㹿䖭⾡㤷䁝 Cham Shanghai was enthusiastically applauded by the numerous business ▔ࢅⴔˈᇚ᳈ࡴ㟈࡯Ѣᬃᣕ⨲຿ӕϮ೼Ё೑ҹঞ䍞ᴹ䍞໮ⱘЁ೑ӕϮ೼⨲ leaders attending a luncheon hosted by the Swiss Consulate General and SwissCham Shanghai. We are truly honored and encouraged in our commit- ຿ⱘথሩDŽ ment to support Swiss business in China and increasingly Chinese companies ঺ϔӊ໻џᚙህᰃ⨲຿೑䰙㟾ぎ݀ৌ˄LX˅ᘶ໡њϢϞ⍋ⱘⳈ㟾ʽ in Switzerland. 䖭гᰃ⨲຿㟾ぎ৆Ϟ佪⃵ᓔ䗮㢣咢ϪϢϞ⍋ⱘ↣᮹Ⳉ亲㟾⧁DŽ೼咘⌺∳⬨ Swiss International Air Lines (LX) is back! For the ¿rst time in Switzer- В㸠ⱘⳈ㟾ᓔᐩᓣᑚ⼱⌒ᇍϞˈ⨲຿೑䰙㟾ぎ݀ৌ㨷џ䭓Rolf P. Jetzerܜ land's aviatic history Zurich and Shanghai are linked with a direct, non-stop ⫳ᕫҹ⃶䖢⨲຿㘨䙺䆂ਬLeuthardཇ຿ҹঞ݊Ҫᴹ㞾Ё೑੠⨲຿ⱘᅬਬˈ and daily Àight. During a festive Inaugural Party at the banks of the Huangpu River LX Chairman Rolf P. Jetzer could welcome Federal Councilor Leuthard Ҫᔎ䇗њЁ⨲Ⳉ㟾䖭⾡ᮄⱘ㘨㋏ᇍѢ⨲຿ଚϮǃ䌌ᯧ੠ᮙ␌ⱘ䞡㽕ᗻˈ៥ and many other Chinese and Swiss dignitaries. He emphasized the impor- ӀгकߚৠᛣҪⱘⳟ⊩DŽ tance of the new link for the Swiss business, trade and tourism. We cannot ೼佭␃⫳⌏੠Ꮉ԰њ30ᑈᑊ೼䖛এಯᑈЁᢙӏЁ೑⨲຿ଚӮü佭␃ agree more! ЏᐁⱘHans-Ruedi Kunzܜ⫳އᅮ䖨ಲ⨲຿DŽҪϡҙᰃϔԡᭀϮ㗠੠㬐ⱘ After living and working in Hong Kong for 30 years and being President of SwissCham Hong Kong for the last four years, Hans-Ruedi Kunz decided 乚ᇐˈ䖬ᰃϔԡৃ҆ⱘ᳟টˈ៥Ӏ㚃ᅮӮᛇᗉҪDŽ៥Ӏമֵ⨲຿ӕϮ೼໻ to move back to Switzerland. We will certainly miss him as a professional and Ёढऎথሩⱘ䖛⿟ЁˈҪҡᇚᰃϔԡ᳝࡯ⱘ໻Փˈ៥Ӏг⼱ᜓҪ੠ྏᄤ kind leader as well as a dear friend. We wish him and his wife Ruth all the Ruthϔߛ乎߽DŽ best and are sure that he will remain an effective ambassador for the Swiss 䎱⾏ㄝᕙᏆЙⱘ2008ᑈ࣫Ҁ༹䖤Ӯᓔᐩা᳝ᕜⷁⱘᯊ䯈њˈ៥Ӏ⹂ business in Greater China. Ϫ⬠᠔ᳳᕙⱘ䙷ḋˈབЁ೑Ҏ㠀ⲯ໻ǃটད੠ᑇ੠DŽ៥ڣWe are just a few days away from the long awaited opening of the Olym- ֵ䖭⃵༹䖤Ӯᇚ pic Games 2008 in Beijing. We are sure that these games will be as grand, Ӏᕜ催݈⨲຿㘨䙺ᘏ㒳Pascal Couchepinᇚখࡴᴀ⃵༹䖤ӮⱘᓔᐩᓣDŽЎ friendly and peaceful as the Chinese and the world are longing for. We are ༹䖤Ӯ㗠ϧ䮼೼࣫Ҁᨁᓎⱘ⨲຿ሟᇚϔབ᮶ᕔⱘདᅶˈᅗᖙᇚ៤ЎЁ೑Ҏ thankful that Swiss President and Federal Councilor Pascal Couchepin will at- ੠⨲຿Ҏǃ䖤ࡼਬ੠㾖ӫѸ⌕ⱘḹṕˈᑊ㒭៥Ӏᏺᴹ䆌໮䲒ᖬⱘⶀ䯈DŽ tend the of cial opening ceremony. The specially built Swiss House in Beijing ¿ ೼Ё೑⨲຿ଚӮü࣫Ҁⱘ乚ᇐϟˈ៥Ӏϧ䮼Ўᑚ⼱࣫Ҁ༹䖤ӮⱘВ with its traditional hospitality will also help to build bridges between Chinese and Swiss, athletes and onlookers and ensure unforgettable moments. ࡲ㗠ߎ⠜њljḹNJⱘ⡍ߞDŽ⼱䌎䖭⃵⡍ߞⱘ៤ࡳʽ Under the leadership of SwissCham Beijing a special edition of the Ꮰᳯ䇏㗙୰⃶䖭ᳳljḹNJᏺ㒭໻ᆊⱘ㊒ᔽݙᆍˈ೼ᅕ䴭㗠䯆䗖ⱘ໣ Bridge Magazine was created to celebrate the Olympic Games in Beijing. ໽䞠੠៥Ӏϔ䍋ᑚ⼱༹䖤Ӯʽ Congratulations for this special effort! Enjoy reading this excellent edition of the Bridge, have a restful summer and let's celebrate the Games! Christian Guertler હ⡍Ф President SwissCham Shanghai Ё೑⨲຿ଚӮüϞ⍋Џᐁ 3 Issue 16 Summer Edition 2008 | 2008ᑈ㄀16ᳳ໣ᄷߞ 3 Presidents’ Page Regional News By Christian Guertler 95 Beijing Cover Story 99 Shanghai 6 From “Workshop of the World” to Knowledge Producer Hongkong By Nicolas Musy 103 12 The Mission of Swissnex Shanghai By Lan Zuo Gillet ጺ֋ጆત Ё೑⨲຿ଚӮüϞ⍋Џᐁહ⡍Ф 20 Leadership and Innovation 3 By Joanna Barsh, Marla Capozzi, and Jonathan Davidson ހ௬ࠤ๚ 27 Louis Palmer: “I Want to Inspire People!” “ҢϪ⬠Ꮉॖ”ࠄ“ⶹ䆚⫳ѻ㗙” Interview, Fabian Gull 9 ԰㗙˖Nicolas Musy 29 Market Diffusion ᦣ㒬Ё⨲⾥ᡔ᭛࣪Ѹ⌕ⱘ᳾ᴹ By Rolf Wüstenhagen 16 ԰㗙˖Ꮊቮ 33 Smart Meters 乚ᇐ࡯Ϣ߯ᮄ By Michael Raber 24 ԰㗙˖Joanna Barsh, Marla Capozzi੠Jonathan Davidson 37 Tackling the Energy Challenge Louis Palmer: “៥㽕ਃথҎ㉏ʽ” By Remo Luetolf 28 䆓䇜˖ᮍᖙᅝ 42 Andreas Widl: “Target Grid Parity by 2010” Interview, Fabian Gull ৃݡ⫳㛑⑤߯ᮄⱘᏖഎᠽᬷ 31 ԰㗙˖Rolf Wüstenhagen 45 China’s Pharma Industry Set to Take Off By Annette Ryser 㸼䅵ᱎ㛑࣪ 35 ԰㗙˖Michael Raber Business and Economic News 39 䴶ᇍ㛑⑤ᣥ៬ 50 'RULV/HXWKDUG³)HDVLEOHDQG%HQH¿FLDOIRU%RWK6LGHV´ ԰㗙˖剕䘧໿ Interview, Fabian Gull Andreas Widl: “2010ᑈᅲ⦄ܝӣথ⬉ᑇӋϞ㔥” 54 Swiss Boss Jetzer: “The Crowning of the Turnaround” 44 䆓䇜˖ᮍᖙᅝ Interview, Fabian Gull Ё೑ࠊ㥃㸠ϮᡀᏚਃ㟾 Legal Update 48 ԰㗙˖Annette Ryser 57 Science and Technology Industries By Gigi Cheah and Matthieu Bonnici ฆᄽঢ়षႎ࿕ Doris Leuthard CEO-Interview 52 㘨䙺䆂ਬ 䇜Ё⨲㓨㒧㞾⬅䌌ᯧणᅮ 60 Maurice A. Amon: “Facing Counterfeiting Threats” 䆓䇜˖ᮍᖙᅝ Interview, Fabian Gull 56 Swiss Boss Jetzer: ĀᎼ໻䕀ᴎࠄᴹā Tax Update 䆓䇜˖ᮍᖙᅝ China Steps Up in Transfer Pricing 64 ዐࡔฆခ݆ୱኪ๎ Case Study ⾥ᡔѻϮ 59 Gigi Cheah Matthieu Bonnici 68 Kunming Firmenich Aromatics ԰㗙˖ ੠ By David Polansky and Dawina Fahrni DFPጆݡ0ฉ࡛ Maurice A. Amon: “䴶ᇍӾ䗴࿕㚕” Life & Culture 62 䆓䇜˖ᮍᖙᅝ 72 Chinese Leader Interview ຦ခႎኪ Liu Jian Jun: “This is God’s Art” Ё೑䕀䅽ᅮӋݡ䖜䖯 Interview, Fabian Gull 66 Lorenz Helbling: “No Longer Exotic” ࿔ࣅิऄጆત ኁݡ༌ڞInterview, Fabian Gull ዐࡔଶ 76 ”߬ᓎݯ: “䖭ᰃϞᏱⱘ㡎ᴃ Chinese Art Market Remains Buoyant 74 䆓䇜˖ᮍᖙᅝ 78 By Karen Winton ”Lorenz Helbling: “ϡݡ༛ᓖ Roger Pfund: “Every Bank Note is a Piece of Art” 76 䆓䇜˖ᮍᖙᅝ 81 Interview, Batiste Pilet Ё೑㡎ᴃકᏖഎֱᣕ⌏䎗ᗕ࢓ Asia’s Art Fairs 80 84 By Meg Maggio ԰㗙˖Karen Winton Swiss Chinese Cultural Explorations Roger Pfund: “↣ᓴ䪅Ꮥ䛑ᰃϔӊ㡎ᴃક” 88 82 䆓䇜˖ⱑᵒᖋ Chamber News 93 Reconstruction in Sichuan: School & Housing Sponsorship Project Ѯ⌆㡎ᴃሩⱘ᳾ᴹ 86 ԰㗙˖偀㡱ᅝ 94 SwissCham Members Carry the Olympic Torch By Violette Qin 90 Ё⨲߯ᮄ㡎ᴃ 4 Thank you to our Advertisers and Sponsors! ༬՚ߌႇԨ਽໯ᆶሢዺฆ Administrator: SwissCham Shanghai ዷ࠶ǖዐࡔ෌๗ฆࣷĊĊฉ࡛ Publisher: SwissCham Shanghai Lauener Inside front cover ؜Ӳǖዐࡔ෌๗ฆࣷĊĊฉ࡛ Ernst & Young Page 1 Editor in Chief and Managing Editor: Fabian Gull Stanton Chase Page 2 ዷՊǖᮍᖙᅝ Jura Page 6-7 Editors: Batiste Pilet (Beijing) / Linda Yau (Hong Kong) Fracht Page 11 Պडǖⱑᵒᖋ(࣫Ҁ) / Linda Yau (Hong Kong) Swiss International Air Lines Page 19 Editorial Committee: Christian Gürtler / Nicolas Musy / Liv Minder / IQAir Page 32 Fabian Gull / Irene Lo / Batiste Pilet Oerlikon Page 36 ABB Page 41 Պ྿ǖહ⡍Ф / ሐসᢝ·ᨽ㽓 / ᯢᖋБ / ᮍᖙᅝ / Irene Lo / ⱑᵒᖋ Bystronic Page 51 Marketing and Communication: Fabian Gull DHL Page 53 ႜၨഓࣄǖᮍᖙᅝ Syngeta Page 63 English / Chinese Translations: Speed Technology Shanghai Godrand Page 67 ᆈ࿔݋ᅳǖѸ໻џᖙ䖒㗏䆥݀ৌ Sicpa Page 71 Proof Reading: Cathrene Tarukwashak / Jina Sun Regus Page 83 ၯܔǖCathrene Tarukwashak / ᄭ㒻࿰ Omits Page 85 Printer: Shanghai Sea Bird Printing Co., Ltd. Geberit Page 91 ᆇຘǖϞ⍋⍋右ॄࡵ᳝䰤݀ৌ UBS Page 92 SWISSeau Page 108 Circulation and Advertising Contacts: Lauener Inside Back Cover ǖ Swissinfo Back Coverتႜत࠽ߢ૴ஏ݀ Shanghai/ฉ࡛ǖ Address˖Room 1710-1711, No.1388 Shaan Xi North Road, Shanghai ഄഔ˖Ϟ⍋Ꮦ䰩㽓࣫䏃1388ো䫊ᑻӕϮЁᖗ1710-1711ᅸ Post Code/䚂㓪˖200060 Tel/⬉䆱˖+86 21 6149 8207; Fax/Ӵⳳ˖+86 21 6149 8132 E-mail˖[email protected] Beijing/ԛ৙ǖ We thank GO-TRANS(Shanghai)Ltd. and DHL Global Address˖ Suite#100, 38 Liangmaqiao Road, Forwarding for sponsoring the distribution Chaoyang District, Beijing ഄഔ˖࣫ҀᏖᳱ䰇ऎ҂偀ḹ38ো100ᅸ ៥Ӏᛳ䇶催ゴ䋻䖤 Ϟ⍋ ᳝䰤݀ৌ੠Ё໪䖤ᬺ䈾݀ৌ Post Code/䚂㓪˖100016 䌲ࡽথ㸠ᴀߞ ᅪยऺǖظ / Tel/⬉䆱˖+86 10 6432 2020; Fax/Ӵⳳ˖+86 21 6432 3030 Design & Layout E-mail˖[email protected] L & Associates Graphic Company Limited Ϟ⍋ޠᔶ೒᭛䆒䅵᳝䰤݀ৌ Guangzhou/࠽ዝǖ Designer / ยऺ฾ǖ 1807, 18/F Center Plaza Tower B, 161 Linhexi Rd, Harley Zhang / Candy Tang Tianhe District, Guangzhou ᓴᓎ⊏૤佼⧎ ഄഔ˖ᑓᎲᏖ໽⊇ऎᵫ੠㽓䏃161োЁ⋄೑䰙ᑓഎBᑻ1807ো E-mail: [email protected] Post Code/䚂㓪˖510620 Tel/⬉䆱˖+8620 3831 0021; Fax/Ӵⳳ˖+8620 3825 1882 NOTICE E-mail˖[email protected] THE BRIDGE is a quarterly publication.
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