Skistar Åre: Extremt VM På Is Kommer Till Åre

Total Page：16

File Type：pdf, Size：1020Kb

2011-10-20 16:54 CEST SkiStar Åre: Extremt VM på is kommer till Åre Publiksnitt på över 30 000 åskådare per deltävling Ice cross downhill går ut på att vara snabbast på skridskor nerför en brant isbana med hopp och kurvor. När den unga sporten för tredje året avgörs som ett världsmästerskap hålls fyra deltävlingar i Europa och Nordamerika. Svenska Åre är en av dem. Sverige och Åre blir värd för den tredje deltävlingen när Red Bull Crashed Ice World Championship avgörs 2012. Det innebär att sporten för första gången sedan den skapades kommer tillbaka till Sverige där allt startade. Första tävlingen i ice cross downhills historia hölls nämligen i Stockholm 2001. Då vann hemmasonen Jasper Felder, som med totalt sju segrar (den senaste 2009) är en av sportens bästa genom tiderna. Tävlingsformen har bara funnits i tio år. Men mästerskapet – som blandar shorttrack på skridskor, skiercross och alpint störtlopp – har på kort tid blivit en populär publiksport med tv-tittare över hela världen och ett publiksnitt på över 30 000 åskådare per tävling förra året. Deltagare från 30 nationer förväntas göra upp om titeln i vinter. Bara i hockeytokiga Kanada försökte nästan 15 000 åkare kvala in till tävlingen i Quebec som avslutade 2011 års mästerskap. Reglerna är enkla: fyra åkare startar samtidigt och de två som är först i mål går vidare till nästa omgång. Till slut återstår ett finalheat där den som korsar mållinjen först vinner. Snabbhet, styrka, återhållsamhet och mod är alla avgörande egenskaper. Deltagarna når farter på upp till 60 km/tim. 2010 års mästare blev tyske Martin Niefdecker. När 2011 års mästerskap avgjordes med deltävlingar i München (GER), Valkenburg (NED), Moskva (RUS) och Quebec (CAN) korades finske Arttu Pihlainen som världsmästare. Tävlingskalendern för Red Bull Crashed Ice World Championship 2012: 13-14 januari , St. Paul (USA) 3-4 februari, Valkenburg (NED) 17-18 februari, Åre (SWE) 16-17 mars, Quebec (CAN) Videomaterial och stillbilder finns för nedladdning på: www.redbullcrashedicenewsroom.com För mer information kontakta: Jesper Antell, Red Bull Sverige (representant för Red Bull Crashed Ice i Sverige) Mob: 0733– 46 71 00 E-postl: [email protected] Linda Wasell, PR & Informationsansvarig SkiStar Åre Tel: 0647 133 55 Mob: 070 395 62 71 E-post: [email protected] SkiStar AB (publ) är noterat på Nasdaq Stockholm, segment Mid Cap. Koncernen äger och driver alpina skidanläggningar i Sälen, Åre och Vemdalen samt Hammarbybacken (Stockholm) i Sverige, Hemsedal och Trysil i Norge samt St Johann in Tirol i Österrike. Marknadsandelen är i Sverige 53 %, i Norge 29 % och totalt i Skandinavien 43%. Kärnverksamheten är alpin skidåkning med gästens skidupplevelse i centrum. Verksamheten delas in i två segment; Drift av skidanläggningar och Fastighetsutveckling & exploatering. Bilder och filmer i SkiStars pressrum är fria för publicering tillsammans med information om SkiStar och/eller SkiStars destinationer och produkter. Kontaktpersoner Petra Hallebrant Presskontakt PR- och kommunikationschef SkiStar AB [email protected] +46 729 637 332 +46 280 841 60 SkiStar AB presstjänst Presskontakt [email protected] +46 280 841 60.

Copy Link

Recommended publications

Saint Paul, MN
Wintermission: Saint Paul, MN Community Engagement Summary Report by 8 80 Cities 8 80 Cities is a non-profit organization based in Toronto, Canada. We believe that if everything we do in our public spaces is great for an 8 year old and an 80 year old, then it will be great for all people. Our mission is to improve the quality of life for people in cities by bringing citizens together to enhance mobility and public space so that together we can create more vibrant, healthy, and equitable communities. 8 80 Cities 192 Spadina Ave. #510 Toronto, ON M5T 2C2, Canada Tel: 416.591.7404 Email: [email protected] Website: www.880cities.org Twitter: @880citiesorg Wintermission was made possible with funding from the Knight Foundation and support from our local partners: The City of Saint Paul, Friendly Streets Initiative, and Saint Paul Riverfront Corporation Contents Project overview 1 Wintermission Principles 2 Winter in Saint Paul 4 Wintermission Engagement Process 5 Wintermission Engagement Results 7 Recommendations and Case studies 13 Conclusion 26 Appendix: Tips for Winter Engagement 27 Project Overview Winter in cities is fun and beautiful. The colder The Wintermission project has four phases: months bring opportunities to enjoy exciting outdoor Contents activities like tobogganing, cross-country skiing, Phase 1 and snow fort building. Snow covers the city in a Research winter city best practices to identify policy, clean white blanket that cushions city noise and programming, and design innovations that improve brightens the landscape. Of course, winter also the quality of city life in winter. brings challenges for urban dwellers.
[Show full text]
European Sport Industry May 11 – 26, 2014 University of Cincinnati
European Sport Industry May 11 – 26, 2014 University of Cincinnati Program Proudly Provided by Sports Travel Academy www.facebook.com/SportsTravelAcademy CONTENTS Introduction 3 Program Details & Cost 9 Program Package Includes 10 Program Itinerary 11 Who is the Sports Travel Academy? 19 2 Introduction From an academic perspective Europe offers fantastic opportunities for students interested in the Global Sport Industry to visit and study the European model of sport. The origins of many of the world's most popular sports today lay in the codification of many traditional European games. This program will take students inside the European Model of Club Sports where they will receive firsthand experience at some of the world’s most successful sporting clubs and organizations including the IOC, FIFA, Red Bull, The Hague University, the German Sports University as well as a number of Sporting Clubs, Facilities & Sport Businesses. This program visits the Netherlands, Germany, Austria & Switzerland and along the way will cross several diverse sporting and cultural borders. Students will be exposed to a number of different sports and will no doubt increase their knowledge of sport in the global community. Unlike major team sports in the USA where franchises are awarded to nominated cities, most European teams have grown from small clubs formed by groups of individuals before growing rapidly. Churches, community facilities and work places have often been the most fertile birthplace of many of Europe's major sports clubs. The most popular sport in Europe is undoubtedly Association football (soccer). European club teams are the strongest (and highest paid) in the world led by the Union of European Football Association (UEFA).
[Show full text]
Red Bull Red Bull
24.10.2019 Red Bull HES-SO Valais-Wallis Page 1 Page 1 1 Red Bull Chiffres-clés: • 30 ans d’histoire de la société • 11’865 employés • 171 pays • + 6 mia de canettes vendues en 2016 • 62 mia de canettes vendues depuis la création • Canettes 100% recyclables Page 2 2 24.10.2019 Red Bull 1987 Page 3 3 Red Bull Evolution Lancement du soutien aux manifestations sportives et athlètes: 1988 Dolomitenmann (course de relais) 1989 Gerhard Berger (automobile) 1992 1er Flugtag et 1er dessin animé promotionnel 1994 1re publicité hors Autriche et sponsor d’athlète internationaux (en windsurf) 1995 Sponsor de l’écurie Sauber de F1 et 1er snowboarder 1997 1er Cliff Diving 1998 1re Music Academy (à Berlin) 1999 Base Jumper Baumgartner (Tour Petronas à Kuala Lumpur) Page 4 4 24.10.2019 Red Bull Evolution 1999 Naissance des Flying Bulls 1999 King of the Air (Kitesurf) 2000 Caisse à Savon (Belgique) et Downhill Extreme (Longboard et Skate, Cap) 2001 Crashed Ice (Ice Skating Downhill) et X-Fighters (Motocross) 2003 Air Race et X-Alps (Paragliding) 2004 BC One (Break Dance à Biel/Bienne) 2005 Racing Team (F1) et Elevation (BMX) 2006 Tourbus (Music) et Paper Wings (Avion en papier) 2007 Records (Music production) Page 5 5 Red Bull Evolution 2010 Arena à New York (football) 2011 Flying Bach (Break Dance et Musique Classique) 2012 Stratos (Baumgartner) 2015 Wings for Life World Run (Course caritative pour la recherche médicale) 2016 Mind Gamers (Jeux de logique) 2017 Team Redbull KTM Factory en MotoGP 2017 30e anniversaire du plus vieil événement: Dolomitenmann
[Show full text]
Red Bull Investit Le Sport
14e Semaine des médias à l’école - Fiche pédagogique Red Bull investit le sport Public concerné : 13-20 ans Résumé du Suisse Ueli Gegenschatz, qui Objectifs du Plan d'études avait sauté en parachute depuis romand concernés : Le sport est un terrain de une tour à Zurich, le 13 prédilection pour la publicité. Les novembre 2009, dans le cadre FG 31 MITIC : "Exercer des marques se livrent une d'une campagne de publicité lectures multiples dans la concurrence féroce pour conjointe entre Red Bull et consommation et la production de associer leur nom à des Sunrise. Cette émission met en médias et d'informations…" évènements, des exploits, des cause les risques inconsidérés L1 31 : "Lire et analyser des textes athlètes admirés. Il ne s'agit pas que fait prendre la marque à de genres différents et en analyser d'un mécénat désintéressé mais certains des 500 athlètes qu'elle les multiples sens" d'un investissement. a sous contrat. Apprentissages favorisés : Le 14 octobre 2012, l'Autrichien Il est rare que la stratégie d'une Décodage des intentions latentes Felix Baumgartner a fait parler entreprise en matière de d'un message (commerciales, de lui dans le monde entier après marketing sportif soit aussi politiques…). être devenu le premier homme à finement décrite. Nous vous Analyse des intentions d'un franchir le mur du son, en proposons de donner l'article à message en tenant compte du sautant en chute libre de près de lire à vos élèves, puis d'analyser contexte de communication. 39.000 mètres d'altitude (photo). les informations données (il Cette prouesse avait été figure en annexe de cette fiche, Prise en compte des quatre minutieusement préparée au assorti d'une fiche élève).
[Show full text]
Der Erfolg Der Red Bull Gmbh Durch Die Nutzung Von Viralem Marketing
BACHELORARBEIT Frau Nadja Elser Der Erfolg der Red Bull GmbH durch die Nutzung von viralem Marketing 2013 Fakultät: Medien BACHELORARBEIT Der Erfolg der Red Bull GmbH durch die Nutzung von viralem Marketing Autor/in: Frau Nadja Elser Studiengang: Angewandte Medienwirtschaft Seminargruppe: AM09wK1-B Erstprüfer: Prof. Dr. Tamara Huhle Zweitprüfer: Dipl.-Wirt.-Ing. (FH) Katharina Heinzelmann Einreichung: Stuttgart, 24.06.2013 Faculty of Media BACHELOR THESIS The success of the Red Bull GmbH by the use of viral marketing author: Ms. Nadja Elser course of studies: Applied Media Economics seminar group: AM09wK1-B first examiner: Prof. Dr. Tamara Huhle second examiner: Dipl.-Wirt.-Ing. (FH) Katharina Heinzelmann submission: Stuttgart, 24.06.2013 Inhaltsverzeichnis VI Bibliografische Angaben Elser, Nadja: Der Erfolg der Red Bull GmbH durch die Nutzung von viralem Marketing The success of the Red Bull GmbH by the use of viral marketing 83 Seiten, Hochschule Mittweida, University of Applied Sciences, Fakultät Medien, Bachelorarbeit, 2013 Abstract The present paper investigates „viral marketing“ as an innovative marketing form using the example of the „Red Bull GmbH“ and their success with it. The research focuses on preconditions, characteristics and success factors of viral marketing-campaigns as well as on the advantages and disadvantages in comparison to classic advertisement. Con- sidering the target group, company’s competitors, marketing strategy in general and the historical development, the paper shows how Red Bull effectively uses viral market- ing and how similar strategies can contribute to other companies success. Die vorliegende Arbeit beschäftigt sich mit „Viral Marketing“ als innovative Marketing- form am Beispiel der Red Bull GmbH und zeigt den Erfolg, den das Unternehmen da- mit hat.
[Show full text]
Excerpt of Projects
Andreas Mirgel tv- camera operator D- 81667 Munich, Germany mobil: +49 (0) 175/ 24 26 712 email: [email protected] Excerpt of projects since 2009 part time work as studio camera operator at BR (Bavarian Public TV Station) since 2006 freelancer - camera operator since 2005 part time work as studio camera operator at WDR (Western German Public TV Station) EFP- Camera experience: 2011 - Audi Soccer Cup with Porto Alegre, AC Milan, FC Barcelona, FC Bayern - Soccer 3. German Division (BR) - Dartfish SimulCam at the DTM Showevent Olympia Stadium Munich - Bavarian TV- Award (RTL) - Final 4 Ladies Handball (MDR) - DTM German Touring Car Championship Seasons 2007-2009, 2011 (HBC) - TV Total Wok- Sleigh Worldchampionship/ AUT 2008- 2011 (HBC/ PRO7) - Red Bull Crashed Ice Moskau/ RU (HBC) - FIBT Bob- and Skeleton Worldchampionship Königssee (ARD/ BR) - Opening ceremony Ski Worldchampionship Garmisch- Patenkirchen (HBC/ BR) - Ski flying Worldcup Willingen (HBC/ ZDF) - FIL Luge Worldcup Altenberg (HBC) - Ski Cross St. Johann/ AUT (HBC/ ORF) 2010 - FIBT Bob- and Skeleton Worldcup Seasons 2008- 2010 (HBC) - Superleague Formula Adria/ ITA (HBC) - Triathlon World Championship Series Kitzbuehel/ AUT (HBC) - 1. Swiss Soccer League (Teleclub) - Red Bull Air Race New Jersey/ USA (HBC) - Red Bull Air Race Rio de Janeiro/ BRA (HBC) - Track and field athletics Stuttgart (HBC) 2009 - 24h, Nuerburgring 2007, 2009(HBC) - Audi Generation Award - Red Bull Air Race Final Barcelona (RBMH/ Servus-TV) - Red Bull Air Race Budapest/ HUN (HBC) - Church service for
[Show full text]
Bachelorarbeit
BACHELORARBEIT Patrick Bura Virtuelles Eventmarketing 2013 Fakultät: Medien BACHELORARBEIT Virtuelles Eventmarketing Autor/in: Patrick Bura Studiengang: Angewandte Medien Medien-, Sport-, Eventmanagement Seminargruppe: AM10wS2-B Erstprüfer: Prof. Dr. Volker J. Kreyher Zweitprüfer: Prof. Dipl.-Kfm. Dietmar Pfaff Einreichung: Sinsheim, 23.07.2013 Faculty of Media BACHELOR THESIS virtual eventmarketing author: Patrick Bura course of studies: Angewandte Medien Medien-, Sport-, Eventmanagement seminar group: AM10wS2-B first examiner: Prof. Dr. Volker J. Kreyher second examiner: Prof. Dipl.-Kfm. Dietmar Pfaff submission: Sinsheim, 23.07.2013 Bibliografische Angaben Bura, Parick: Virtuelles Eventmarketing 64 Seiten, Hochschule Mittweida, University of Applied Sciences, Fakultät Medien, Bachelorarbeit, 2013 Abstract Die vorliegende Bachelorarbeit beschäftigt sich mit dem Thema virtuelles Eventmarke- ting. Mit der rasanten Entwicklung des Internets haben sich neue Formen der Kommu- nikation und der Kundenbindung ergeben. Der Kern ist es Online Kommunikation, Eventmarketing und virtuelles Eventmarketing zu vergleichen und in Zusammenhang zusetzten. Desweiteren werden diese Kommunikationsinstrumente anhand dem Pra- xisbeispiel Red Bull verglichen und deren Stärken/ Schwächen und Chancen/ Risiken aufgezeigt. Mit entsprechenden Experten werden die theoretischen Grundlagen der Instrumente begründet und untermauert. Den Abschluss dieser Arbeit bilden die Er- folgsfaktoren und Handlungsempfehlungen die sich für die Kommunikationsform des virtuellen Eventmarketings ergeben. The Present bachelor thesis involves the topic of virtual eventmarketing. With the fast growing development of the Internet, new types of communication and customer loyalty have been made. The main interest is to compare online communication, eventmarket- ing as well as virtual eventmarketing and put them into a context. Furthermore, those parts will be compared by the example of red bull using their strengths, weakness, op- portunity and threats.
[Show full text]
Star Channels, Feb. 9-15, 2020
staradvertiser.com FEBRUARY 9 - 15, 2020 HOME SWEET HOME Recovering after months of brutal conﬁ nement in a Russian gulag, Carrie Mathison (Claire Danes) is recruited one last time by her longtime on-again, off-again friend, foil, boss and national security advisor Saul Berenson (Mandy Patinkin), who is sent to the Middle East to help negotiate peace in the season premiere of the eighth and ﬁ nal season of Showtime’s Homeland. Premiering Sunday, Feb. 9, on Showtime. WEEKLY NEWS UPDATE LIVE @ THE LEGISLATURE Join Senate and House leadership as they discuss upcoming legislation and issues of importance to the community. TUESDAY, 8:30AM | CHANNEL 49 | olelo.org/49 olelo.org ON THE COVER | HOMELAND The end is near ‘Homeland’ gears up for its returns after a two-year hiatus on Sunday, ploring current political situations and heads final mission Feb. 9. back to the Middle East. Based on the Israeli series “Prisoners of As Season 8 opens, Carrie is still recover- War,” “Homeland” took the world by storm ing after months of brutal confinement in a By Francis Babin when it premiered in 2011. The Showtime Russian gulag, while Saul is now the national TV Media drama was immediately an immense success security advisor to newly elected President with its gripping and compelling storyline of Warner (Beau Bridges, “Messiah”). Looking to udiences and critics alike often com- Nicholas Brody (Damian Lewis, “Billions”), end the “forever war” in Afghanistan, the new, plain about the state of the film industry a U.S. Marine sergeant who was missing in ambitious president sends Saul to the Middle Aand its heavy reliance on remakes, but action but returns to his home after years East in order to negotiate with the Taliban.
[Show full text]
Carrier Rental Systems Delivers High Efficency Cooling System for Red
DESIGNING INNOVATIVE SOLUTIONS Tetiere fond Carrier.indd 2 18/11/2014 09:35 SOLUTIONS SOLUTIONS EVENT Carrier Rental Systems supplied high efficiency chillers and defrost boilers for the downhill ice track at the Red Bull Crashed Ice event in Belfast. Customer AST EISTECHNIK GMBH AUSTRIA Location Carrier Rental Systems delivers BELFAST, high efficency cooling system UNITED KINGDOM for Red Bull’s Crashed Ice event Equipment hired Feb 15 Project Carrier Rental Systems, one of the UK’s leading temporary cooling and heating specialists, delivered four AquaSnap® 30RB 402 air-cooled chillers to the historic Stormont site in Belfast, Northern Ireland, where the steeply raked track was built on the steps of the Parliament building. Carrier team worked closely with ice rink specialist AST Eistechnik GmbH of Austria, who designed, supplied and commissioned the refrigeration piping system and was responsible for the preparation and maintenance of the ice track. Carrier’s experience of delivering high specification cooling and heating for outdoor leisure events ensured the tight timetable for set-up and decommissioning was achieved, and the project was a resounding success. Project summary Background CARRIER CAPABILITIES It was the first such Red Bull event to be staged in the UK. Described as one of the world’s fastest sports, the competitive ice cross downhill Carrier chillers provide competition was one of four Red Bull Crashed Ice outings of the Ice critical cooling Cross Downhill World Championship staged over the year, attracting global participation from competing teams. throughout the high The Crashed Ice event gets under way in the historic grounds of Stormont, Belfast profile event.
[Show full text]
Red Bull Crashed Ice Ice Cross Downhill World Championship
Red Bull Crashed Ice Ice Cross Downhill World Championship Athletes’ Rulebook 2018 Tour stops and other details are outlined on the website under www.redbullcrashedice.com All rights reserved. © Copyright: Red Bull Crashed Ice, Fuschl Am See, Austria, 2017. No part of this booklet may be reproduced in any form or by any means without the written permission of Red Bull Crashed Ice World Championship. 10-2015 ________________________________________________________________________________________________ Red Bull Crashed Ice World Championship Athletes’ Handbook Page 1 of 34 Table of Contents Page aa Section 1 – Competition Regulations 1.1: Licenses ..................................................................................................... 3 1.2: Limitation of participation ........................................................................... 4 1.3: Disclaimer / Competitors / Insurance ......................................................... 9 1.4: Sponsorship and Advertising ..................................................................... 10 1.5: Prize Money ............................................................................................... 11 Section 2 – The Competition 2.1: Individual Red Bull Crashed Ice competition Format ................................ 15 2.2: Individual World Championship Points/Ranking ........................................ 22 2.3: Athletes Briefing ......................................................................................... 24 2.4: Inspection and Training .............................................................................
[Show full text]
Bachelorarbeit
! ! BACHELORARBEIT Frau Gesa Alpers ! Die „Content Marketing“-Revolution! ! - Eine Definition und! das Fallbeispiel Red Bull !Stratos - ! ! ! ! ! 2015 Fakultät : Medien BACHELORARBEIT ! ! Die „Content-Marketing“- Revolution - Eine Definition und das Fallbeispiel Red Bull Stratos - ! ! Autorin: Frau Gesa Alpers! ! Studiengang: Angewandte Medien! ! Seminargruppe: AM12wS2-B ! Erstprüfer: Herr Prof. Detlef Gwosc! ! Zweitprüfer: Herr Christoph Küppers! ! Einreichung: Siegen, 23. Juni 2015 Faculty of Media BACHELOR THESIS ! ! The „Content-Marketing“- Revolution - A definition and the case study of Red Bull Stratos - ! ! ! author: Ms. Gesa Alpers! ! course of studies: Applied Media! ! seminar group: AM12wS2-B ! first examiner: Prof. Detlef Gwosc! ! second examiner: Mr. Christoph Küppers! ! submission: Siegen, 23rd of June 2015 Bibliografische Angaben Alpers, Gesa Die „Content Marketing“-Revolution - Eine Definition und das Fallbeispiel Red Bull Stratos - The „Content Marketing“-Revolution - A definition und the case study of Red Bull Stratos - 98 Seiten, Hochschule Mittweida, University of Applied Sciences, Fakultät Medien, Bachelorarbeit, 2015 ! ! ! ! ! Abstract Die Intention dieser Arbeit ist der Versuch einer Definition des Begriffs Content Marke- ting. Ziel der Arbeit ist es, der neuen Generation von Marketingverantwortlichen einen Einblick in das diskutierte Thema zu geben. Der Fokus des Forschungsinteresses liegt dabei auf der Frage: Wie lässt sich der Begriff Content Marketing erfassen, definieren und anhand des Fallbeispiels Red Bull Stratos-Event aufzeigen? Dafür werden Expertenmeinungen aus der Literatur, ebenso wie aktuelle Blogs be- trachtet, welche Einblick in die Thematik geben. Methodisch wird anhand von Text- und Meinungsanalysen, Studien, Statistiken und Diagrammen versucht Content Marketing zu erfassen. Die Basis der Arbeit stellt die Aufstellung einer Begriffsdefinition dar, wel- che im Anschluss anhand des Fallbeispiels Red Bull Stratos aufgezeigt und geprüft wird.
[Show full text]
Major Events and Conferences
The City of Edmonton and Edmonton Economic Development Corporation have collaborated in advancing Edmonton’s national and international positioning and engaging Edmontonians in a number of marketing activities. To date, initiatives have centred around two streams of effort: 1. Major events and conferences 2. Community relations Results are seen in economic impact generated, national and international awards and rankings received, and participation or attendance by Edmontonians and visitors attracted to the specific activities. Below is a list of the joint efforts: Major Events and Conferences: Year 2015: Initiative: Major Events Period City of Edmonton Edmonton Economic Development Corporation Red Bull Crashed Ice (Mar 12-14, 2015) Oct 2014 - Co-leading Co-leading - First host city in western Canada of this international winter Mar 2015 extreme sport - Boosted $5.5 million in economic impact (Edmonton GDP) - Attracted 74,600 people to enjoy the event in downtown - Generated 114 media stories - Gave Edmonton the first choice amongst other western Canadian cities to host the event again TM FIFA Women’s World Cup Canada 2015 ( Jun 6 - Jul 5, 2015) Jan - Jul Co-leading Co-leading - One of the 6 host cities across Canada 2015 - Host city of the Opening Game, featuring Canada vs China and drawing a crowd of 53,058 at Commonwealth Stadium - First host city to set new national spectator record for any Canadian (men’s and women’s) national team home game - First host city to set new TV viewership record in Canada, reaching
[Show full text]