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Explore Morecambe Bay Marketing Opportunities Explore Morecambe Bay Marketing Opportunities

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Explore Morecambe Bay Marketing Opportunities Explore Morecambe Bay Marketing Opportunities Explore Morecambe Bay Marketing Opportunities Explore Morecambe Bay Marketing Opportunities WEBSITE The Explore Morecambe Bay website is a fantastic opportunity for you to promote and advertise your business or event to a local and national audience. • Official visitor website, optimised for tablet and smart phone use - www.exploremorecambebay.org.uk • Features places to stay, attractions, eating places, campaigns, blogs and events. • Attracts over 90,000 users each year. For a free listing please email us at tourism@lancaster. gov.uk with an 80-150 word description, opening times, contact details and up to 4 quality JPEG landscape images. (Accommodation providers need to be inspected or members of Marketing Lancashire.) We also publish regular blog posts on our website which we promote via social media. If you would like to submit an article or have an interesting or relevant news story please email us at [email protected]. Explore Morecambe Bay Marketing Opportunities SOCIAL MEDIA Get social with Explore Morecambe Bay. We can support your business or event with our growing audience of social media followers. Simply tag us when you post/tweet, use the hash-tag #morecambebay or email content to us at tourism@lancaster. gov.uk to spread the word to our followers. Our posts and tweets have had an average combined reach of 250,000 each month. Official Explore Morecambe Bay feeds posting content daily to a combined 7,800+ audience. • Follow us on Twitter (3,500 followers) www.twitter.com/morecambebayuk • • Like us on Facebook (4,300 followers) www.facebook.com/exploremorecambebayuk Explore Morecambe Bay Marketing Opportunities Visitor Leaflet Print is still a vital marketing tool for promoting to visitors and our Explore Morecambe Bay visitor leaflet has the largest print run and widest distribution reach of the various titles we produce. • Highlights our largest attractions from across the bay.. • 20,000 printed and distributed across the region. • Distributed at visitor centres, shows, events and mailings. • Downloadable copy at https:// exploremorecambebay.org.uk/visitor-info/maps- and-guides/ Explore Morecambe Bay Marketing Opportunities Campaigns. Themed campaigns conducted throughout the year supported by monthly e-newsletters (400+ recipients), online / offline advertising, blog posts, boosted posts on Facebook and PR. • Event Highlights - Jan-Feb (Families, Mature Explorers) • February Half Term (Families) • Easter – April (Families) • Half Term – May (Families) • Outdoor Activities - May - July (Mature Explorers) • Summer - June to Aug – (Families) • Vintage by the Sea - Sept (Families) • Heritage Open Days – Sept (Families and Mature Explorers) • Autumn Wildlife - Sept – Nov (Mature Explorers) • Half Term – October (Families) • Christmas – November (Families) >Please email content to us at [email protected] at least 4 weeks prior to the start of each campaign. (Also let us know if you have something interesting or newsworthy you want to submit to us like a refurbishment or new part to an attraction or interesting seasonal content.) Explore Morecambe Bay Marketing Opportunities Brand Toolkit & Image Library • The Morecambe Bay Brand Toolkit is available for Morecambe Bay businesses to utilise for free as part of their marketing materials. • The brand aims to promote Morecambe Bay as a an inspiring coastal area with rich cultural heritage, big views and outstanding sunsets. • Make the most of the toolkit by using the logos and fonts as appropriate. • View the full Branding Guidelines with sample copy. • Download free images for your marketing (non-commercial use only) from the Explore Morecambe Bay Image Library. >For more information on the Morecambe Bay Brand and how to use it email us at [email protected]. Explore Morecambe Bay Marketing Opportunities Visitor Information Centre • Morecambe’s Visitor Information Centre, located on the promenade in Morecambe, enjoys strong footfall from both locals and visitors. • Provides opportunities for selected poster and leaflet display. • Local event listings via website, social media and Google calendar (submit your events to morecambevic@lancaster. gov.uk) • Provides a fully managed Box Office and ticketing service for event organisers - please contact Allison Thomas on [email protected] for more information. • Opportunities for merchandise sales (online and in the centre). • Follow and Like the centre’s Twitter and Facebook pages. • Provides local accommodation listings with printed counter map pads. >For all enquiries pop into the centre at the Old Station Buildings, Marine Road Central, Morecambe, LA4 4DB Telephone: 01524 582808 or email [email protected]. Normal opening hours are: Mon to Sat: 10am- 4.30pm. Explore Morecambe Bay Marketing Opportunities Morecambe Bay Visitor Economy The Morecambe Bay visitor economy continues to grow, supporting jobs and businesses across the area. View the headline figures from 2018 below or email us at [email protected] if you would like more details on the size of our sector or wish to see more analysis on current market trends to help support your own growth and business plans. Explore Morecambe Bay Marketing Opportunities Supporting Organisations Here are other organisations that are also passionate about the visitor economy and might be able to help your business – visit their websites for more details: Marketing Lancashire Our official tourist board – they offer businesses a membership scheme as well as a year round suite of marketing opportunities to suit your organisation. www.marketinglancashire.com Morecambe BID Morecambe BID are a business-led and business-funded body formed to improve Morecambe Town Centre. If your business is within their area, find out how they can help. www.morecambebid.com Bay Tourism Bay Tourism are our active local tourism association that offer businesses a membership scheme and are active in supporting the local tourism industry. www.baytourism.co.uk Morecambe Bay Partnership Works with residents, visitors and organisations to bring benefits to the communities, heritage and environment around the Bay. www.morecambebay.org.uk Explore Morecambe Bay Marketing Opportunities [email protected] www.exploremorecambebay.org.uk.
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