Palm Beach State College District Board of Trustees Meeting
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Palm Beach State College District Board of Trustees Meeting September 15, 2020 Palm Beach State College District Board of Trustees Meeting Bachelor of Science in Human Services Program September 15, 2020 Human Services Suzie Duff, PhD, LMHC & George Stoupas, PhD, LMHC, MCAP Fancy Faculty 3 You’ve Got This! 4 5 What is Human Services? Human Services is the people- helping profession: • Social Workers • Addiction Counselors • Mental Health Counselors • Afterschool Directors • People who work with those who are need • abused and neglected • struggling with homelessness • low income children and families • at-risk youth • struggling with mental health issues • struggling with addiction • veterans 6 7 • HUS3304 – Intra and Interpersonal Techniques • HUS3505 – Ethics in Human Services • HUS4321 – Case Management and Problem-Solving • HUS3323 – Crisis Intervention • HUS4352 – Multicultural Perspectives in Mental Health • HUS3650 – Administration in Human Services • HUS3340 – Trauma and PTSD • HUS3204 – Advanced Group Dynamics Courses • HUS4462 – Gender Issues in Treatment and Recovery • HUS4700 – Diagnosis and Treatment Planning in Human Services • HUS3351 – Family Systems and Dynamics • HUS4940C – Internship in Human Services • HUS4722 – Research Methods in Human Services • HUS4945C– Capstone: Advanced Internship in Human Services 8 9 Thank you! • George Stoupas, PhD, LMHC, MCAP • [email protected] • Suzie Duff, PhD, LMHC • [email protected] 10 Palm Beach State College District Board of Trustees Meeting Bachelor of Science in Cardiopulmonary Sciences September 15, 2020 Cardiopulmonary Sciences Nancy Latimer, PhD, RRT 12 Palm Beach State College District Board of Trustees Meeting September 15, 2020 Palm Beach State College District Board of Trustees Meeting Lake Worth Campus 2020-2021 New Faculty & Instructors September 15, 2020 Academic Affairs Dr. Roger Yohe Dean Sheila Scott-Lubin Miles Marsala, Sociology 15 Dean Edward Willey Stephanie Little, Nursing Manju Sathyapalan, Nursing Paija Beneby, Nursing 16 Dean Edward Willey Christina Hunt, Nursing Marie-Alix Joseph, Nursing 17 Dean Edward Willey Tracie Kirby, Nursing Soeurette Bruny, Practical Nursing 18 Dean Don Gladney Theo Owusu, Zara Roach, George Charles, BAS Information Management BAS Supervision & Management BAS Supervision & Management 19 Dean Barbara Cipriano Greg Paczkowski, Angel Madiedo, Thomas Melnichok, Automotive Service Technology Criminal Justice Firearms Welding 20 Dean Barbara Cipriano Laird Livingston, David Rivera, Hospitality & Tourism Management Emergency Medical Services 21 Palm Beach State College District Board of Trustees Meeting September 15, 2020 Palm Beach State College District Board of Trustees Meeting College Relations & Marketing (CRM) Performance Update Tuesday, September 15, 2020 College Relations & Marketing Diego Meeroff Director DESIGN & PRINT WEB CONTENT ADVERTISING SOCIAL MEDIA NEWS VIDEO College Relations & Marketing DESIGN TEAM COVID-19 Return to Campus Protocol & Signage COVID-19 Return to Campus Protocol & Signage Virtual Graduations 2020 Golf Classic Forums, Town Halls & Round Tables New Website Chatbot Print & Digital Advertising WEB TEAM Website Performance Website Performance TOP 10 VISITED PAGES IN JUNE & JULY 1. PBSC Homepage (1) 6. Short-Term Programs 2. PantherWeb (2) 7. eLearning 3. Faculty/Staff Resources (4) 8. Admissions Applications (3) 4. People Finder 9. Career Pathways 5. EmployeeWeb (5) 10. Admissions Homepage ADVERTISING Digital Advertising Performance 3,008,106 45,146 Impressions Clicks 1.5% $0.44 CTR CPC The Short-Term campaign launched in late June and was active through the end of August Short-Term Programs Level Up PBSC Brand Campaign Broadcast & Video Placement – 1,295 Level Up Digital Creative CHANNEL IMPRESSIONS CLICKS Social 991,575 11,125 2,890,841 21,413 Search 54,353 5,310 Impressions Clicks Display 826,553 974 0.74% $1.35 YouTube 517,898 573 CTR Avg. CPC Retargeting 500,462 3,431 Total Spend: $29,075 TOTALS 2,890,841 21,413 Level Up Digital Creative SOCIAL MEDIA Social Media Engagement Social Media Engagement - June Social Media Engagement - July Social Media Engagement - August Parent Information Sessions Racial Justice MEDIA RELATIONS Media Exposure June 27 Aug 4 Media Mentions Potential Reach Media Mentions Advertising Value Equivalent Media Mentions Top Media Mentions 1. Young novice protest leaders help drive US wave of dissent – June 27 Washington Post (Reach 85M) USNews (Reach 29M) 393 other articles as originated from the Associated Press Media Mentions RESPIRATORY THERAPY STUDENT Palm Beach State College graduate starts health care career during coronavirus pandemic Jahlissa Powell is registered respiratory therapist at Jupiter Medical Center Yahoo! News - Reach 7M WPTV Channel 5 & Fox 29 – Reach 1.95M One Page News – Reach 119K Earned Media Placements RETURN TO CAMPUS PLAN Palm Beach State College releases plan to return to campus Palm Beach State College announced it has released its plan for students' return to campus in the fall. CBS News 12 - Reach: 660K Boca Raton Tribune - Reach: 83K CW34 - Reach: 35K The Town-Crier - 6K WPBF News Channel 25 (during Good Morning America slot) – Reach 34K 1290 WJNO (Radio) - Reach: 6K 92.1 CTQ (Radio) - Reach: 5K 94.5 WFLA (Fox Radio) - Reach: 2K RedefinED.com – Reach 2K Earned Media Placements SUMMER ENROLLMENT Coronavirus: Students loading up on summer courses at state college https://www.palmbeachpost.com/news/20200626/coronavirus-record-number-of-- courses-taken-at-palm-beach-state-college Reach: 1 million PBSC seeks hike in summer enrollment https://www.bocaratontribune.com/bocaratonnews/2020/06/pbsc-seeks-hike-in- summer-enrollment/ Reach: 83 K Summer enrollment up at PBSC https://palmbeach.floridaweekly.com/articles/summer-enrollment-up-at-pbsc/ Reach:6K https://www.bdb.org/news/2020/06/15/newsmakers/pbsc-sees-hike-in-summer- enrollment/ Reach: 5K WVOX - TV Jacksonville http://mms.tveyes.com/MediaCenterPlayer.aspx?u=aHR0cDovL21lZGlhY2VudGVyLnR2Z Xllcy5jb20vZG93bmxvYWRnYXRld2F5LmFzcHg%2FVXNlcklEPTExMDQzNCZNRElEPTEzND YzMDcyJk1EU2VlZD05Njc3JlR5cGU9TWVkaWE%3D 9,945 viewership Earned Media Placements Palm Beach Post: Point of View Palm Beach State FEATURED VIDEO PRODUCTION Video Production Foundation’s “Because of You” Message Spring 2020! - Social Media Drumline Graduation Tribute Parker's 2020 Graduates Graduate Message from DBOT Chair Graduate Message from Student Trustee Video Production Automotive Ad (FB/TW/YT) Low Voltage Tech Ad (FB/TW/YT) Parker – Pride Month Message John Wasukanis Retirement Pitbull Congratulates Class of 2020! Parker – Racial Injustice Remark Video Production Ace virtual & video job Summer B Registration Promo COVID-19 Safety interviews Biotechnology Ad Diesel Service Technology PBSC Virtual PantherCard Video Production Student Code of Conduct 2020 Golf Classic Promo Class of 2020 Celebration Fall Methods of Instruction Reef Hope Project New Student Welcome Team Dynamix CRM Ticket Report - Summer Responsible Group Tickets Opened in Summer Tickets Closed in Summer CRM Administration - General 24 10 Design 79 41 Editorial & Media Relations 37 29 Flyer Approval 34 27 Photography Request 2 1 Print Shop 54 42 Social Media 27 21 Web Content 207 203 Video Production 25 16 TOTAL 489 390 (79.75%) College Relations & Marketing (CRM) Performance Update Thank You Palm Beach State College District Board of Trustees Meeting September 15, 2020 Palm Beach State College District Board of Trustees Meeting President’s Update September 15, 2020 Ava L. Parker, J.D. President Grants Title V, Developing Hispanic Serving Institutions $3,000,000; $600,000 per year for 5 years ― First allocation, October 1, 2020 Four Components to Improve Teaching and Learning for Hispanic Students ― Center for Teaching and Learning Excellence ― Improve data analytics ― Embedding financial literacy into the curriculum ― Guided pathway for advisement 67 Student Support Services/ Veterans Student Support Services Student Support Services ― $1,473,652 ― Low-income, first generation college students or those with disabilities ― First funded in 2001 ― Tutoring, advising and economic literacy Veterans Student Support Services ― $1,309,440 ― Tutoring, advising and economic literacy ― One of 14 in the nation ― Second college in Florida 68 In Response to the Pandemic Technology Update ― Remote technologies enhanced to better access College resources ― Blackboard Collaborate ― Microsoft Skype for Business • 350 Skype for Business calling plans/ Transition to Cisco ― Zoom; developed 50,000 accounts in one week ― Transition to remote access of documents • Increased from 4 to 10 servers • Went from 10 to 20 users to 400-500 per day ― Trained on-site personnel to respond from home ― Who’s Next platform for student services ― Employee security awareness training 69 In Response to the Pandemic Fall 2020 Delivery Modes: ―Face-to-Face 3.2% ―Hybrid .1% ―Online 25.7% ―Live Remote 70.9% 70 Phase II Return to Campus Plan ― 30% of staff back on campus ― Live services on campus ― Preparing facilities 71 Strategies ― Innovation Task Force ― Non-Instructional Review Task Force ― Academic Program Prioritization ― Spring 2021 • Modality • Facilities ― Staffing • Furloughs • Palm Beach County School District 72 Palm Beach State College District Board of Trustees Meeting September 15, 2020 Palm Beach State College District Board of Trustees Meeting Enrollment Update September 15, 2020 Dr. Peter Barbatis, Vice-President, Student Services, Enrollment Management and