1 A Decade of Making Disruption Work disruption � � noun disturbance or problems which interrupt an event, activity, or process. what happens when companies harness new digital technologies and serve customers better, thereby breaking open markets and shattering existing orders. Published by SparkOptimus Copyright © Alexandra Jankovich & Tom Voskes, 2020 Concept and production support by Marieke Berendsen, Claire Broeders, Britt Fellinger, Sophie Heijenberg, Maurice van Heijningen, Sonja Pfleghaar, Wendy Rudder, Vivianne Vluggen and Sébastien Volker Copywriting and design by Falcon Windsor All rights reserved. No part of this publication may be reproduced, stored or introduced into a retrieval system, or transmitted, in any form or by any means (electronic, mechanical, photocopying, recording or otherwise) without the prior written permission of the copyright owner, except in the case of brief quotations in a critical review or other non-commercial use permitted under copyright law. Disclaimer All information in this publication has been written and put together with care, especially when it comes to intellectual property rights and privacy. SparkOptimus cannot, however, accept any liability with respect to accuracy of the information and no rights may be derived from the information provided. In case of any questions or queries please contact SparkOptimus (via
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