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1 A Decade of Making Disruption Work disruption � � noun disturbance or problems which interrupt an event, activity, or process. what happens when companies harness new digital technologies and serve customers better, thereby breaking open markets and shattering existing orders. Published by SparkOptimus Copyright © Alexandra Jankovich & Tom Voskes, 2020 Concept and production support by Marieke Berendsen, Claire Broeders, Britt Fellinger, Sophie Heijenberg, Maurice van Heijningen, Sonja Pfleghaar, Wendy Rudder, Vivianne Vluggen and Sébastien Volker Copywriting and design by Falcon Windsor All rights reserved. No part of this publication may be reproduced, stored or introduced into a retrieval system, or transmitted, in any form or by any means (electronic, mechanical, photocopying, recording or otherwise) without the prior written permission of the copyright owner, except in the case of brief quotations in a critical review or other non-commercial use permitted under copyright law. Disclaimer All information in this publication has been written and put together with care, especially when it comes to intellectual property rights and privacy. SparkOptimus cannot, however, accept any liability with respect to accuracy of the information and no rights may be derived from the information provided. In case of any questions or queries please contact SparkOptimus (via [email protected] or +31 20 305 9000). No part of this publication may be reproduced, transmitted, or stored electronically, in any form, without the prior permission in writing of the publisher, nor otherwise be circulated in any form other than that in which it is published. Please note that any sign and/or trademark shown in this publication is depicted for informative purposes only and does not concern trademark use as such. It is stressed that the fact that a sign and/or trademark is depicted, does not mean that there is currently an association, commercially or otherwise, between the holder of the sign / trademark and SparkOptimus as author of this publication. SparkOptimus Jacob Obrechtplein 1, 1071 KS Amsterdam, The Netherlands www.sparkoptimus.com Contents We are SparkOptimus 7 10 A decade of disruption 25 Driving positive change 45 Building the SparkOptimus family 63 Shaping the next decade 69 1 SparkOptimus Amsterdam Christmas party, December 2019 2 Foreword What an incredible decade it has been! Ten years ago I met Alexandra and Tom for the first Sparkies – who work shoulder-to-shoulder with time, on their first joint project at bol.com. Back clients to help manage change, get things done, and then, bol.com was a successful seller of boxed media transfer crucial digital expertise. I experienced this products and some consumer electronics. However, directly, and have witnessed it many times with due to the rise of digital, media retail was already on other clients. It is truly unique. the brink of disruption. Alexandra and Tom helped After ten years of affiliation with SparkOptimus, us determine our new strategy: rapid expansion I am proud to see how far they have come. And into many more product categories. This move took as the Senior Advisor, I am even more proud to be bol.com to where it is today — the leading online able contribute to the future of both SparkOptimus marketplace in the Netherlands and Belgium. and its many exciting clients. When I decided to leave my role of CEO at Alexandra, Tom, and all the other extraordinarily bol.com, my aim was to offer my experience and talented Sparkies: congratulations on your 10-year knowledge to more than just one company at a anniversary! I am looking forward to the next time, and thereby contribute to transforming the decade of visionary change! world around us. I was approached by several top-tier consultancies, but there was only one ‘home’ for me: SparkOptimus. Daniel Ropers I believe SparkOptimus understands ‘digital’ best. Senior Advisor to SparkOptimus They focus on using technology and data to create Former CEO of bol.com business value. They recognize that the key to unlocking disruptive potential is to create an organization that is flexible, adaptable, and continuously self-improving. And they believe in making their clients independent by building client capabilities, while I see other consultants that seek to foster and exploit dependencies. SparkOptimus has an enormously talented group of people – the 3 4 Introduction When we founded SparkOptimus beside a fish tank in The last decade has also seen the rise of purpose- an empty Chinese restaurant – and arguably the least driven business, and it is becoming increasingly clear glamorous Chinese restaurant in the Netherlands that purpose will be vital to success in the next ten – we didn’t know that a decade later we’d be Europe’s years. We’ll need it if together we are to create the leading digital consultancy. What we did know was that future society and environment we want to live in, and digital disruption wasn’t going away, and that a lot of to tackle the complex, long-term challenges of today. companies still weren’t ready for it. Equally vital will be our ability to unlock the power of digital technologies to these ends. And this, we’ve Fast forward ten years and we’ve worked with come to understand, is why we do what we do. The hundreds of clients across dozens of industries on waves of new tech that are already coming in (AI, IoT, approaching a thousand digital projects. We’ve robotics, autonomous vehicles and many others) strategized with top disruptors (e.g. eBay, bol.com) ensure that disruption is far from over. We believe in and helped transform some of the world’s biggest fact that it is only just beginning, and that our role is to companies (e.g. Ahold Delhaize, Heineken, ING). help organizations use it to improve the lives of people We’ve also built our own house: we’ve opened offices and their surroundings. in three countries, and grown our team to 100 brilliant Sparkies as we’ve experienced, time and again, how We’ve been making disruption work for ten years, and technology is changing the world, and equipped it has been an enormously exciting journey. We’ve ourselves with the knowledge and talent to do mastered cutting-edge technologies, been inside the something about it. world’s biggest digital transformations, and enjoyed the thrill of making a difference. We’ve also been able Like many businesses, we were sparked into life by the to share our knowledge widely, and through our recognition of an opportunity: we saw a genuine need acclaimed book, masterclasses and teaching, have had – in our case for digital know-how – and, with our the privilege of changing mindsets as well industries. combined backgrounds and entrepreneurial spirit, a We love the challenge of the topic and the diversity of means to serve it better than anyone else. Over the projects it brings us. We are looking forward to the years since, because of our 100% digital focus, we’ve next ten years of ongoing change and continuing being gained unparalleled insights and expertise in how to who we are: purpose-driven and pragmatic, make disruption work, from clear first principles to entrepreneurs and educators, laser-focused and hands-on implementation. But as well as learning light-hearted – SparkOptimus. more about what we’re doing, we’ve learned more about the why. Alexandra Jankovich and Tom Voskes Founders and managing partners, SparkOptimus 5 S 6 850+ 25+ projects countries 350+ We are clients SparkOptimus no.1 3 offices globally digital strategy consultant awarded 4x 7 Our worldview We believe in a world in which leaders and their organizations will use new technologies and data to create disruptive value that is human-centric and sustainable by design. 8 Our purpose We help organizations unlock the power of disruption, improving the lives of people and their surroundings. 9 What we do Digital strategy Digital transformation Ventures and scale-ups Mergers and acquisitions Analytics and AI Our partner Wendy, inspiring clients at our office 10 Your challenges Our services You seek to understand how disruption We evaluate current and future disruption in your industry is impacting your industry and how you and prioritize technology-enabled opportunities that deliver can drive it yourself. sustainable value for your business. You want to transform how you interact We rethink your customer interaction model and digitize your with your digitizing customers to serve routes-to-market while working with you to make the change. them better. You want to build a stand-alone digital We co-build a new venture with you from concept to launch, business from scratch or quickly co-lead it through its initial growth phase, and set up best practice scale-up an existing digital business. organizational and technological capabilities for scale-up. You are looking to invest in or sell a We evaluate the prospect’s performance, growth potential and tech-enabled company. fit with your strategy by assessing its proposition, technology, and capabilities. You want to unlock the power of data We empower you to become an (automated) data-driven and and automation for your business. fast-learning business by kickstarting pilots while building the technological infrastructure and driving organizational change. 11 Digital is not about digital for digital’s sake. It’s about using technology and data to serve customers better, faster, and cheaper. 12 How we do it Technology Data Create value for your Unlock the power of customers and business data by making learning through an adaptable and decision-making and scalable technology more objective, granular, landscape. and scalable. Customer Realize growth by delivering a superior customer experience Way of working (better, faster, cheaper). Organization Build a customer-first Put the right structures culture and increase and capabilities in place your business’s agility to make business, and speed of learning.
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