Consumer Target Brand Essence Marketing Highlights Merchandise Program Target Categories Licensing Notables

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From the mind of Scott Hilburn comes a situational comic featuring dogs, cats, cops, bees, wolves, game shows, bears, telephones, sports, zebras, nursery-rhyme icons and cavemen, topped off with the occasional evil scientist. Readers have proven eager to share The Argyle Sweater with co-workers, friends, family and even their enemies. It will soon adorn offices and cubicles everywhere, dissecting life around us with a scalpel-sharp wit. www.gocomics.com/theargylesweater Consumer Target Marketing Highlights • Primary: Men/Women 18-45 • Nationally syndicated comic with impressive • Emphasis: Working professionals, Students, Parents readership of Teens/College Students • Newspaper clients include The Washington Post, Los Angeles Times, Chicago Tribune, Houston Chronicle, Minneapolis Star Tribune, New York Daily News, Brand Essence and a host of online sites operated by Media News • Distributed by Universal Uclick since 2008 Group • A grown-up’s comic inspired and drawn with childlike • Large, loyal online following at GoComics.com imagination • Has been compared to Gary Larson’s The Far Side Merchandise Program • Andrews McMeel Publishing • Recycled Paper Greetings • Cafe Press Target Categories • Plush • Event/promotion • Home decor • Office Supplies • Party Goods • Games • Apps Licensing Notables • Top-selling day-to-day calendars published by Andrews McMeel Publishing • Comic collections published by Andrews McMeel Publishing • Greeting card line with Recycled Paper Greetings © Scott Hilburn For licensing opportunities, please contact: Sarah Hicks, Universal Uclick, 816.581.7336 [email protected] 1130 Walnut St., Kansas City, MO 64106 www.UniversalUclick.com.

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Marks Published for Opposition
MARKS PUBLISHED FOR OPPOSITION The following marks are published in compliance with section 12(a) of the Trademark Act of 1946. Applications for the registration of marks in more than one class have been filed as provided in section 30 of said act as amended by Public Law 772, 87th Congress, approved Oct. 9, 1962, 76 Stat. 769. Opposition under section 13 may be filed within thirty days of the date of this publication. See rules 2.101 to 2.105. A separate fee of two hundred dollars for opposing each mark in each class must accompany the opposition. SECTION 1.— INTERNATIONAL CLASSIFICATION The short titles associated below with the international class numbers are terms designed merely for quick identification and are not an official part of the international classification. The full names of international classes are given in section 6.1 of the trademark rules of practice. The designation ‘‘U.S. Cl.’’ appearing in this section refers to the U.S. class in effect prior to Sep. 1, 1973 rather than the international class which applies to applications filed on or after that date. For adoption of international classification see notice in the OFFICIAL GAZETTE of Jun. 26, 1973 (911 O.G. TM 210). Application in more than one class SN 75-092,832. MACARTHUR, JOHN, DURHAM, NH. FILED SN 75-193,757. GEN-X SPORTS INC., TORONTO, ONTARIO, 4-23-1996. M6A 2W1, CANADA, BY CHANGE OF NAME; BY MERGER GEN-X EQUIPMENT INC., SEATTLE, WA. FILED 11-5-1996. PRIORITY CLAIMED UNDER SEC. 44(D) ON CANADA APPLICATION NO.
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Part Enon - Vol
Marshall University Marshall Digital Scholar The Parthenon University Archives Fall 11-4-1987 The Parthenon, November 4, 1987 Marshall University Follow this and additional works at: https://mds.marshall.edu/parthenon Recommended Citation Marshall University, "The Parthenon, November 4, 1987" (1987). The Parthenon. 2505. https://mds.marshall.edu/parthenon/2505 This Newspaper is brought to you for free and open access by the University Archives at Marshall Digital Scholar. It has been accepted for inclusion in The Parthenon by an authorized administrator of Marshall Digital Scholar. For more information, please contact [email protected]. ---- - --~------. ---------- --------- - --- ----- --Wednesday-------------------------- November 4, 1987 The Part enon - Vol. 89, No. 32 Marshall University's student newspaper Huntington, W.Va. BOR passes budget - Request to go to Legislature for consideration next session Northern Community Coll~ge at Wheel By SUSAN K. LAMBERT ing, were presented two proposals, one and KAREN E. KLEIN of$253 million and one of$243 million. Reporters The board split the vote 5-5 before Board President Louis J. Costanzo cast The Board of Regents approved Tues the deciding vote in favor of the lesser ay a $243 million budget proposal for amount. higher education to be presented to the Regent Tom Craig of Huntington, who Legislature for the 1988-89 fiscal year. was critical of the higher amount, said The approved request represents a 21 a request for more money would be percent increase over the $200 million "pinned on hopes that somehow there budget this year. It would fund just are revenues out there that can be mar half of what is needed to meet the min shaled into our coffers." imum salary levels for college and uni Included in the proposal is a request versity employees.
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Garfield Bizarro Shoe Non Sequitur Stone Soup Wizard
CHRIS BROWNE JAN ELIOT STONE SOUP HAGAR THE HORRIBLE JIM DAVIS JIM BORGMAN & JERRY SCOTT ZITS GARFIELD MORT, GREG & BRIAN WALKER MARK TATULLI LIO BEETLE BAILEY MASTROIANNI & HART RAY BILLINGSLEY B.C. CURTIS DAN PIRARO WILEY BIZARRO NON SEQUITUR RICHARD THOMPSON BRANT PARKER & JOHNNY HART CUL DE SAC WIZARD OF ID CHRIS CASSATT & GARY BROOKINS FRANCESCO MARCIULIANO & CRAIG MACINTOSH SHOE SALLY FORTH JACK ELROD SCRABBLE GRAMS Make a 2- to 7- letter word from the letters in each RACK 1 row. Add points of each word, using scoring directions at right. Finally, MARK TRAIL RACK 2 7-letter words get 50-point bonus. 2nd Letter “Blanks” used as Double any letter have CATHY GUISEWITE RACK 3 no point value. All the words Triple are in the Official Word Score SCRABBLE Play- RACK 4 ers Dictionary, 3rd Edition. PAR SCORE 145-155 FOUR RACK TOTAL BEST SCORE 244 TIME LIMIT: 20 MIN CATHY Wednesday’s Scrabble grams Par score: 195-205 pts. Total: 255 pts. Rack 1: FACTUAL, Rack 3: VANTAGE, 62 points 72 points Rack 2: GRAMMAR, Rack 4: LATERAL, DARRIN BELL 64 points 57 points ©2010 Hasbro. Distributed by Tribune Media Services, Inc. All rights reserved 1/14 CRYPTOQUIP ©2010 by King Features Syndicate, Inc. Wednesday’s Cryptoquip: IF FIXING THINGS UP MAKES YOU EXTREMELY NERVOUS, YOU LIKELY ARE HAVING REPARATION ANXIETY. XKMSIY ZXNR QV IY IXXMBTIOTMY CANDORVILLE MD XBTNYOTXOX LCM IFN XOZRVTYS SCOTT STANTIS TBNQNFSX: “SM LTOC OCN DKMN.” The Cryptoquip is a substitution cipher in which one letter stands for an- other. If you think that X equals O, it will equal O throughout the puzzle.
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Selecting a Topic
Lesson Comic Design: 1 Selecting a Topic Time Required: One 40-minute class period to share some of their topic ideas Materials: sample comic strips, Student Worksheet 1 with the class. At the end of the Comic Design: Story and Character Creation, blank class discussion, ask each student to paper, pens/pencils have a single topic in mind for their comic strip. LESSON STEPS 6 Download Student Worksheet 1 Comic Design: Story 1 Ask students to name some comic strips that they and Character Creation from www.scholastic.com like or read. Distribute samples of current comics. /prismacolor and distribute to students. Tell You can cut comics out of a newspaper or look for students that their comic should tell a story in three free comics online through websites such as panels that is related to their chosen topic. The www.gocomics.com. story should follow a simple “arc”—which has a 2 Have students read the comic samples. Then ask beginning (the first panel), a middle (the second students to describe what they think makes for a panel), and a conclusion (the final panel). Encourage good comic. Write their responses on the board. students to look at the comic samples and talk with Answers may include: funny, well-drawn, smart, fellow students about their story arcs for inspiration. or suspenseful. Tell students that comic strips are 7 Have students complete Part I of the student a type of cartoon that tells a story. As the students worksheet. This will help them to develop their topic have noted in their descriptions, these stories are and the story that they want to tell.
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If You Are Collecting Political Cartoons for Your Projects, You MUST Consider the Questions Below As Part of the Analytical Effort
# of slides ________ grade _______ ______________________________ name / class time Grading Criteria and Guidelines for Collecting and Analyzing Political Cartoons for the Government Term Project If you are collecting political cartoons for your projects, you MUST consider the questions below as part of the analytical effort. The Project needs to be a complete effort, not just random cartoons thrown together!! You may organize them around a common set of themes or have a variety of topics. Be creative!! The length is up to you; it is a JUDGMENT call for you to determine what effort you expend for 20% of your grade as a semester project. However, it is expected that there will be 35-55 slides. Typically, a term paper takes 6-8 hours to research, compile, and prepare; so this project is expected to take a comparable amount of time. Do NOT underestimate the amount of time required. Minimum effort receives a minimum grade. Acquiring the cartoon: Copy the cartoon from the website by right clicking it, then move to the Ppt. frame and paste it into place. Re-size it and format in Power Point as you wish for a quality, professional presentation. Do NOT stretch the images or distort them unnecessarily. No one likes their photo stretched. You have many choices, so choose cartoons with themes that you are interested in, that you understand, and that you care about. Do NOT choose cartoons that you do not understand or that have words you do not know!! Do NOT confuse funnies/COMICS/jokes with political cartoons, which are found on the editorial page!! Funnies/Comics are not political in nature and are not appropriate unless you link the topic to a political issue.
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Dilbert and Dogbert in the Information Age 79
DILBERT AND DOGBERT IN THE INFORMATION AGE 79 Dilbert and Dogbert in the Information Age: Productivity, Corporate Culture, and Comic Art Karen Langlois California State Polytechnic University, Pomona In the cartoon strip of the same name, Dilbert, an engineer, contends with the complexities and challenges of technological change and corporate restruc- turing. The cartoon, a satire on modern corporate culture, criticizes the pervasive influence of the business efficiency movement known as Total Quality Management. The issue of productivity in the post-modern age holds particular relevance for educators at a time when institutions of higher learning seek to restructure themselves in the image of the modern corporation. Introduction In the past decade the cartoon strip Dilbert has become a phenomenon of popular culture. Created by cartoonist Scott Adams, it has become the fastest growing comic strip in America. Dilbert, the cartoon’s protagonist, is a naive, introverted engineer, toiling in the wasteland of American bureaucracy. His sardonic pet, Dogbert, is employed as a part-time management consultant. For the modern employee Dilbert and Dogbert have achieved the status of cultural icons. Confronted with the information revolution of the nineties, a transformation greater in scope than the industrial revolution, these new American (anti)heroes contend with the complexities and challenges of technological change and corporate restructuring. The identification of the public with the plight of the cartoon characters is evidenced by the craze for Dilbert and Dogbert merchandise. In addition to a television show and best selling books, Dilbert mania has created a market for Dilbert and Dogbert apparel, desk art, and dolls.
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Dilbert": a Rhetorical Reflection of Contemporary Organizational Communication
UNLV Retrospective Theses & Dissertations 1-1-1998 "Dilbert": A rhetorical reflection of contemporary organizational communication Beverly Ann Jedlinski University of Nevada, Las Vegas Follow this and additional works at: https://digitalscholarship.unlv.edu/rtds Repository Citation Jedlinski, Beverly Ann, ""Dilbert": A rhetorical reflection of contemporary organizational communication" (1998). UNLV Retrospective Theses & Dissertations. 957. http://dx.doi.org/10.25669/3557-5ql0 This Thesis is protected by copyright and/or related rights. It has been brought to you by Digital Scholarship@UNLV with permission from the rights-holder(s). You are free to use this Thesis in any way that is permitted by the copyright and related rights legislation that applies to your use. For other uses you need to obtain permission from the rights-holder(s) directly, unless additional rights are indicated by a Creative Commons license in the record and/ or on the work itself. This Thesis has been accepted for inclusion in UNLV Retrospective Theses & Dissertations by an authorized administrator of Digital Scholarship@UNLV. For more information, please contact [email protected]. INFORMATION TO USERS Uns manuscript has been reproduced from the microfilm master. UMI fifans the text directly from the original or copy submitted. Thus, some thesis and dissertation copies are in typewriter free, while others may be from any type o f computer printer. The quality of this reproduction is dependent upon the quality of the copy submitted. Broken or indistinct print, colored or poor quality illustrations and photographs, print bleedthrough, substandard margins, and improper alignment can adversely afifrct reproduction. In the unlikely event that the author did not send UMI a complete manuscript and there are missing pages, these wiH be noted.
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Aesop After Darwin: the Radical Anthropomorphism of the Far Side
Aesop After Darwin: The Radical Anthropomorphism of The Far Side Aesop After Darwin: The Radical Anthropomorphism of "The Far Side" Paper given at the Popular Culture Association of the South, Knoxville, TN, October 1988 Whenever you observe an animal closely you feel as if a human being sitting inside were making fun of you. Elias Canetti, The Human Province Gary Larson is on sabbatical, taking a fourteen month break from cartooning in order to refuel his creativity. {Author's note, November 1996: Larson has, of course, now retired.} But even if he should never draw another cow or another nerd, his daily, one- frame comic strip "The Far Side" has already left its mark on American popular culture. For "The Far Side" has a devout following and, thanks to its frequent display on the office doors of both scientists and humanists, as well as the calendars, greeting cards, and coffee mugs spontaneously generated in its wake, Larson's cartoons have indeed become a prominent part of our cultural landscape. (In 1985 the California Academy of Sciences in San Francisco even mounted a full scale exhibit of over four hundred "Far Side" cartoons plus other related props.) Indeed, for many of us his imagination has forever shaped our perception of things: I, for one, will attest that "The Far Side" has fine tuned my own sixth sense of humor. Though decidedly modern, at the heart of much of Larson's bizarre humor lies an impulse as old as Aesop, to which the former biology major Larson gives a post-Darwinian twist.
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Consumer Target Brand Essence Marketing Highlights Licensing
Translated from Latin as, “It does not follow,” Non Sequitur is Wiley’s wry look at the absurdities of everyday life. Often biting satire, sometimes silly, but always entertaining, his goal is to “produce the funniest, best-drawn cartoon possible, regardless of theme, subject matter or setting.” www.gocomics.com/nonsequitur Consumer Target Media • Primary: Men/Women, working professionals 26-55 • Internet: “Obviousman the Movie” featured on • Secondary: Characters Ordinary Basil, Lucy, Danae YouTube.com and Kate for Children 8-11 Merchandise Program Brand Essence • Andrews McMeel Publishing: calendars and books • Distributed by Universal Uclick since 1992 • Elite Escrow Services • The strip’s sardonic humor and distinctive art have • FranklinCovey Products given NON SEQUITUR an impassioned following among readers • Graphique de France • The comic strip does not follow any set of rules, and • Lulu changes topics and characters daily • Cafe Press Marketing Highlights Target Categories • Extraordinary Adventures of Ordinary Basil, and • Greeting cards Attack of the Volcano Monkeys (Ordinary Basil) are • Stationery available as chapter books for reluctant readers 8-10 • Apparel years old • Event/promotion • Won the National Cartoonists Society “Outstanding Cartoonist of the Year” Award in 2014 • Office supplies • Large, loyal online following at GoComics.com • Toy/Plush • Non Sequitur has received four National Cartoonists • Games Society divisional awards • The only comic strip to win the coveted Reuben Award in its first year of syndication and the only one to win in both the Best Comic Strip and Best Comic Panel categories Licensing Notables • FranklinCovey Products • Grants permission for use of characters, slogans, and comic strips to various non-profit organizations © Wiley Ink, Inc.
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Coordinated Management of Meaning (CMM)
Confirming Pass Objective Interpretive CHAPTER ● 6 Socio-cultural tradition Phenomenological tradition Coordinated Management of Meaning (CMM) of W. Barnett Pearce & Vernon Cronen Barnett Pearce and Vernon Cronen bemoan the fact that most communication theorists and practitioners hold to a transmission model of communication. This model depicts a source that sends a message through a channel to one or more Transmission model receivers. Picturing communication as a transfer of meaning Source ➔ Message ➔ Channel ➔ Receiver by a source sending a message through a In this model, communication is considered successful to the extent that a high- channel to a receiver. fidelity version of the message gets through the channel and the receiver’s interpretation of it closely matches what the sender meant. People who picture communication this way tend to focus either on the message content or on what each party is thinking, but CMM says that they lose sight of the pattern of com- munication and what that pattern creates. Pearce, a communication professor at the Fielding Graduate Institute before he died in 2010, and Cronen (University of North Carolina Wilmington) would undoubtedly extend their critique to the def nition of communication we offer in Chapter 1. We suggested that communication is the relational process of creating and interpreting messages that elicit a response. What’s wrong with this description? Although the two theorists would appreciate our concern for relationship and response, they would note that our def nition continues to treat communication as merely a means of exchanging ideas. They’d say that our def nition looks through communication rather than directly at it.
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Uclick Rolls out Pat Sajak's Blackjack
FOR IMMEDIATE RELEASE uclick Rolls Out Pat Sajak’s Blackjack Bowling for Mobile Phones Kansas City, MO and Culver City, CA, (September 13, 2006) – Following the success of the first Pat Sajak Games title for mobile, Lucky Letters, uclick today announced the release of a new casino game for mobile with a sports twist: Pat Sajak’s Blackjack Bowling. Pat Sajak’s Blackjack Bowling combines the skill of Blackjack with the world’s most popular game – bowling. Play 10 “frames” of Blackjack followed by a special 11th Frame of bowling, in which you can wager some or all of your winnings. With each hand, you can choose to draw cards or bowl to reach “21” in this fun, entertaining take on Blackjack. Blackjack pays 3 to 2 – and Blackjack Bowling pays 2 to 1. Pat Sajak provides support and commentary throughout the game, taking the user from the Blackjack table to the bowling lane with the trademark wit that has made him America’s favorite game show host. “This is a really great game. Mobile gamers, and especially those who love Blackjack will want to put on their bowling shirts and take to the lanes,” says David Williger, Executive Vice President of P.A.T. Productions and Pat Sajak Games. “Adapted from our international TV game show format, Blackjack Bowling is poised to generate some real buzz by being launched domestically on mobile phones first.” Pat Sajak’s Blackjack Bowling is the second Pat Sajak Game title for mobile to be released by uclick. Pat Sajak’s Lucky Letters debuted in (April) and has become one of the most popular mobile games in uclick’s mobile game product line, which also includes USA Today Sudoku and Garfield Games.
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Our Doors Are Always Open
Our doors Dear Abby Pat Oliphant are always open. Ziggy Roger Ebert Pooch Café The Argyle Sweater Cynthia Tucker Stone Soup Sales and Editorial Contacts at: Cul de Sac Pet Connection www.amuniversal.com/ups Fact Sheet • September 2008 4520 Main St. • Kansas City, MO 64111 800-255-6734 • 816-932-6600 TJ Tomasi, Golf Insider Close to Home PRICKLY CITY by Scott Stantis • Daily and Sunday COMIC PANELS — 1/3 st., 1/4 st., 1/3 tab BUSINESS & FINANCE THE ARGYLE SWEATER by Scott Hilburn • STONE SOUP by Jan Eliot • Daily and Sunday THE MOTLEY FOOL • Weekly • Composed Daily and Sunday —1/3 st., 1/4 st., 1/3 tab — 1/3 st., 1/4 st., 1/3 tab half-page of lively investment advice CLOSE TO HOME by John McPherson • Daily TANK McNAMARA by Jeff Millar and Bill Hinds SCOTT BURNS by Scott Burns • 2x weekly and Sunday — 1/3 st., 1/4 st., 1/3 tab • Daily and Sunday — 1/3 st., 1/4 st., 1/3 tab • Savvy advice to put your finances in order CORNERED by Mike Baldwin • Daily color or b/w TOM THE DANCING BUG by Ruben Bolling and Sunday — 1/3 st. • Weekly (oversized) COLOR & GRAPHIC SERVICES THE 5TH WAVE by Rich Tennant • Weekly FACES IN THE NEWS by Kerry Waghorn • Available in color or b&w SUNDAY–ONLY FEATURES • 3 images offered weekly • Color and b&w THE FLYING MCCOYS by Glenn and Gary McCoy BIOGRAPHIC by Steve McGarry • Boldly illustrated • Established master caricaturist • Daily and Sunday — 1/3 st., 1/4 st., 1/3 tab personality profiles — 1/3 st., 1/4 st., full tab PRIMARY COLOR created by Harriet Choice • Four IN THE BLEACHERS by Steve Moore • Daily * FAMILY TIME CROSSWORD by Timothy Parker • categories can be purchased all together or and Sunday — 1/3 st., 1/4 st., 1/3 tab Crossword puzzle for kids and parents to work separately.
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