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DECEMBER' 17 #Issue44 I NOVEMBER - DECEMBER’ 17 #ISSUE44 1 All information herein is correct at time of publication. THE TEAM | The views and opinions expressed or implied in The BrandLaureate Business World Review ADVISOR are those of the authors and contributors and do not necessarily Dr KKJohan reflect those of The BrandLaureate, its editorial & staff. All editorial content and materials are copyright of PUBLISHER/EDITOR-IN-CHIEF THE BRANDLAUREATE BUSINESS WORLD REVIEW Chew Bee Peng No Permit KDN PQ/PP16972/08/2011)(028331) MANAGING EDITOR The BrandLaureate Business World Review is published by Ida Ibrahim THE BRANDLAUREATE SDN BHD (690453K), 39B & 41B, SS21/60, Damansara Utama, 47400 Petaling Jaya. Tel: (603) 7710 0348 Fax: (603) 7710 0350 SENIOR WRITER Ian Gregory Edward Masselamani Printed in Malaysia by PERCETAKAN SKYLINE SDN BHD (PQ 1780/2317) WRITERS 35 & 37, Jalan 12/32B, TSI Business Industrial Park, Batu 6 1/2, Nurilya Anis Rahim Off Jalan Kepong, 52000 Kuala Lumpur, Malaysia. Ain M.C. Gerald Chuah CONTRIBUTORS Anu Venugopal, Tony Thompson, Justin Chew, Sean Tan CREATIVE MANAGER Ibtisam Basri ASSISTANT CREATIVE MANAGER Mohd Shahril Hassan SENIOR GRAPHIC DESIGNER Mohd Zaidi Yusof MULTIMEDIA DESIGNER Zulhelmi Yarabi EDITORIAL ASSISTANTS Kalwant Kaur Lau Swee Ching For suggestions and comments or further enquiries on THE BRANDLAUREATE BUSINESS WORLD REVIEW, please contact [email protected]. “Position Your Brand on a World Class Platform” THE BRANDLAUREATE • BUSINESS WORLD REVIEW NOVEMBER - DECEMBER’ 17 #ISSUE44 3 PUBLISHER’S NOte | The BrandLaureate was in Ho Chi Minh enterprising, setting up businesses of their City on October 31st to launch The own; plus women form a large population of T BrandLaureate Special Edition World the workforce. Awards 2017 Vietnam. To this end, a spirited press conference was held at The Having a productive and enterprising workforce Reverie Saigon on Halloween. The Reverie is a is important to any country or business, as it is 6-Star luxury hotel ranked as one of the top the people that drives the soul of the nation. luxury hotels in Asia. The Awards ceremony will Hence, the Management & Science University be held at the end of this year, on December (MSU) in Shah Alam was established with a 7, and the winners will comprise the best of desire to help shape young Malaysians through Vietnamese brands as well as multinational values, ideas and knowledge. brands present in the country. Founder and President, Professor Tan Sri Dato One might wonder why Vietnam? Truth be told, Wira Dr. Mohd. Shukri Yajid, who is featured Vietnam is a country that inspires. After having in this issue’s Cover Story, has been at the endured the war against America from 1955 helm of the position for the last 36 years, to 1975, and reigned victorious, it has pulled carving an institution which provides quality itself out of the adversities and moved on to education for anyone with a desire to improve build a robust and vibrant economy. With a themselves. GDP that averages 6.7 per cent, the country is undoubtedly the envy of many other nations! Without a doubt, a nation can only move forward if its people have the right skills and I am impressed by the drive and energy that knowledge and MSU’s role in the education is present in Vietnam. The people go around CHEW BEE PENG sector of Malaysia takes on an important role. PUBLISHER / EDITOR-IN-CHIEF their daily tasks with great sense of purpose Digitalization and Industry 4.0 will become a and confidence. At the same time, they are norm in how businesses are conducted and to very competitive. And all these attributes benefit from it, we require not only new skills [email protected] – drive, energy, purpose, confidence andbut an upgrading of existing skills to make it FACEBOOK.COM/BRANDLAUREATE competitiveness – are what make a greata success. No country ought to be left behind brand and Vietnam has a strong Country in this new technology tide and all of us must Brand presence. There are a good number be prepared to embrace it and for all intents of top Vietnamese brands which have, to a and purposes, ‘rebrand’ ourselves if we want to great degree, contributed to the development stay relevant. of its economy – building strong industries and providing business and employment I hope you enjoy reading this year-end issue of opportunities. the magazine. As we reflect on the happy and sad incidents which have taken place in 2017, Furthermore, young Vietnamese are now we also should look at the hopeful promises in contributing to the development of the nation. store for 2018. Those educated overseas have come back to help develop the nation and you meet Enjoy the year-end celebrations and may you many of them working in multinationalsalso be in the pink of health to welcome 2018! and local conglomerates. Many are also very Thank you. THE BRANDLAUREATE • BUSINESS WORLD REVIEW NOVEMBER - DECEMBER’ 17 #ISSUE44 5 EDITOR’S NOte | n January 1, people around the globe Perhaps one of the best New Year’s motivators is Ocommit with vigor to all sorts of virtuous the quote by Chinese philosopher, Lao tzu who goals, from losing weight to being a more wisely said in The Way of Lao tzu, “A journey of a understanding boss or partner to eating more thousand miles begins with a single step.” healthfully to saving more money. And, before too long, most of us find we’re back where we started. As for me, this year isn’t so different from last Of those who make new resolutions, vast year... it’s just as hard to get out of bed early, majorities are successful for that first week, but— exercise often, and not get distracted from work unsurprising—by the end the month the numbers by social media as it was in 2016. But I, for one, start to fall. By the end of six months the amount buy into the mantra of ‘new year, new you!’ on an of successes are basically non-existent. annual basis, mentally and monetarily. I’m always up for a fresh start and setting new goals for the After all, studies have shown that from those year ahead. Even though 2018 will bring the who made a New Year’s resolution, only 8 persame challenges as this year, a “fresh start” is a cent of them are consistently successful with it. good way to kick a new habit into high gear. Let’s Researchers reckon that fewer than a quarter of hope I make it past January. And, if not — well, I us will keep our resolutions, which makes me suppose there’s always 2019! wonder why we bother? All in all, whatever resolution you make for the I believe it has something to do with the optimism coming year, decide now how important it is to of a fresh start. It is the chance to change, to you, knowing deep down in your bones that fear, IDA IBRAHIM improve and to become the best possible version outdated habits or obstacles are not going to be MANAGING EDITOR of ourselves. enough to keep you from meeting your goals. Remember to take it one step at a time and you’ll [email protected] But why do so many of us fail with our January reach that goal. FACEBOOK.COM/BRANDLAUREATE resolutions? I believe that we put too much pressure on ourselves; we set goals only because I wish you nothing but the best of luck and good we think we “should” or “ought to”; we aren’t fortune in this upcoming year. specific enough about our objectives; we don’t plan to succeed; or we just feel too lazy, stressed, Merry Christmas and Happy New Year! busy, tired, hungry, ill, upset, bored, or demotivated to make it happen today and then, by tomorrow, it’s too late – our desire has beaten our will, yet again. THE BRANDLAUREATE • BUSINESS WORLD REVIEW NOVEMBER - DECEMBER’ 17 #ISSUE44 LET’S UNITE AND RUN FOR A NOBLE CAUSE issue #44 WHAT’S InSIDe | November – December This issue celebrates, clockwise from top, Prof. Tan Sri Dato’ Wira Dr. Mohd Shukri bin Ab. Yajid of Management & Science University, 2017 Year In Review, 2018 countdown, World Fashion Week, Mah Sing and many more.... NOVEMBER 18, 2017 6.30AM - 12.00PM SEPANG INTERNATIONAL CIRCUIT (SIC) Keep updated on#MUR2017 at institutonnjaafar.com, /iojthetouch, @iojthetouch, @institutonnjaafar, and /institutonnjaafar issue #44 TABLE OF CONTENTS | November - December 2017 The BrandLaureate // Bridging Borders, Branding Beyond 82 118 The brief: 76 Institut Onn Jaafar With the record of Most Youth-Participated 118 Brand Passport: South Island, New 22 Country & world Run in the country, Institut Onn Jaafar Zealand Get yourself informed with the hottest and has been leading the wheel in making A country that can never be fully latest news on business and branding a difference in the lives of poor and captured in words, New Zealand is a vulnerable children. CEO Charles Mohan paradise on earth. Exploring the South shares with us the story behind the Island of the land of the long white organization’s establishment. cloud, our insider shares her experience THE Diary: on her trip of a lifetime. 80 Chow Tai Fook: The Perfect Love & Bridal 20 The BrandLaureate International Brand Collections 124 Thor: Ragnarok Personality Founded in 1929, Chow Tai Fook is a TaikaWaititi’s Thor: Ragnarok is a Get yourself acquainted with the list of timeless brand that is synonymous with breath of fresh air in the Marvel Comics 114 international brand personalities that were trustworthiness and authenticity, not to Universe, but still feels very much like a recently honoured with The BrandLaureate mention renowned for product design, Marvel movie – for better or worse.
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