Euro Campaign Estonia 2011 Press kit www.euro.ecb.eu www.euro.eesti.ee The euro – our money The European Central Bank TV and print advertising Events and activities Back to school: Euro School Euro web pages and Eesti Pank launch a mass Schoolchildren in Estonia will have media campaign for the For the first time since the euro Public relations events and outreach the opportunity to learn about Up-to-date information on the euro and its introduction in Estonia can introduction of the euro in cash changeover in 2002, TV activities are a key element of the the euro with Anna and Alex, the be found at www.euro.ecb.eu and www.euro.eesti.ee. Estonia advertising has featured in the campaign. These include: young heroes of the Euro School. ECB’s range of communication A short story, in which the heroes Obtaining the campaign materials Today, 19 September 2010, the tools. In total, four TV spots have Euro Conference track down a gang of banknote European Central Bank (ECB) and been produced and, together with This high-level discussion forum, counterfeiters, was developed The campaign materials are being handed out at this press event but may Eesti Pank, the national central the print advertisements, they will which will deal with issues with the help of children from the also be requested at a later date from either Eesti Pank (Viljar Rääsk, bank of Estonia, are launching a form the backbone of the mass relating to the introduction of European School Frankfurt and has +372 668 0745,
[email protected]) or the ECB (Niels Bünemann, mass media campaign to support media campaign.