Executive Magazine

ExecutivE magAzInE On visionissue 29 / september - november 2011 Unleashing the Force of Consumerism 07 05 09 Public and Private Clouds SharePoint and the Ready to Receive your Future of Social IT Company Productivity in 2012 Microsoft’s Enterprise Customers and Technological Agreement is Cloud Partners are our Partners, the Key 13 Ready 16 Compass 17 to Success Be the solution. Microsoft virtualization solutions help place your company on the leading edge of technology. Microsoft R Virtualization Realize value, availability, and agility with Microsoft’s Virtualization Solutions from the desktop and datacenter, to the cloud. Virtualization Products and Technologies Microsoft provides an end-to-end suite of virtualization products and technologies - all tied together by a centralized management system. More information: http://www.microsoft.com/virtualization/en/us/default.aspx Try it: http://www.microsoft.com/virtualization/en/us/downloads.aspx editorial on vision issue 29 september - november 2011 ed pag. 3 Be the solution. The cloud is changing the way we think about IT Microsoft virtualization solutions By Eric Feagler help place your company on the Director of Corporate Accounts Microsoft Latin America leading edge of technology. loud computing is that you continue to obtain value from undoubtedly changing the your current investments – delivering rules of the game. A recent a platform that, from beginning to survey conducted by gartner end, helps your IT professionals and [i] among 2,000 IT directors developers and affords the best showed that “in the next 5 years, almost R experience of productivity for end users. Microsoft Virtualization chalf of these directors expect to be operating most of their applications and Realize value, availability, and agility with Microsoft’s Virtualization infrastructure using cloud technologies.” The cloud working for your company and on your own terms Solutions from the desktop and datacenter, to the cloud. This technology is more efficient, can At Microsoft, we believe that services help redistribute investments and on the cloud should be taken in the optimize resources. However, this is way that makes the most sense for your about something with a much broader business. We won’t present you with scope. Cloud computing is redefining a proposal that says “take it or leave how consumers interact with companies it”; rather, our strategy is to offer a set and the types of services they are asking Virtualization Products and Technologies of solutions that give our customers for, and in particular is the force that is the power to choose. You get to have rapidly changing the way IT is conducted. Microsoft provides an end-to-end suite of virtualization products and complete control and flexibility on a technologies - all tied together by a centralized management system. In this field, Microsoft has a unique offer for private cloud. You can benefit from the market. This means that we can provide our operational excellence should you companies with the ability to obtain the choose a public cloud, while you focus maximum yield on their existing investments your IT organization on generating a and make cloud computing work specifically competitive advantage. Or combine to suit their company and on their own terms. elements of the two cloud types to More information: obtain the best balance. Whatever you http://www.microsoft.com/virtualization/en/us/default.aspx Obtain the maximum yield on choose, you will be getting security your current investment and high level availability that will Though cloud computing is a relatively new computing model, it should not assist you in minimizing your risks. require that you invest in an entirely new infrastructure to be able to take Read more about cloud computing Try it: advantage of it. At Microsoft we have and other topics of interest related http://www.microsoft.com/virtualization/en/us/downloads.aspx been designing our cloud services such to this new technology. ECI xE uT vE MAgAzInE On visionissue 29 / september - november 2011 Executive Board Editor in Chief Claudia Monteiro Online Marketing Manager Microsoft Latin America Summary Executive Editor Carolina Flórez Ibáñez Digital Project Manager in innovations Microsoft Latin America 5 Public and Private Clouds Ready to Receive your Company Concept and Editorial Line 7 Unleashing the Force of Consumerism Armando Exposito Director of Corporate Marketing 9 SharePoint and the Future of Social IT Microsoft Latin America Productivity in 2012 Eric Feagler Director of Corporate Accounts Microsoft Latin America Juan Mina bs business solutions Corporate Program Managed Accounts 11 Mixed IT Environment Solutions Microsoft The Caribbean Using Microsoft Technology Martha Sánchez Customer Marketing Manager 13 Microsoft’s Enterprise Microsoft Colombia Agreement is Cloud Ready Antonio Naranjo Modad 15 How would you like to control the costs of your software Corporate Account Manager Microsoft México inventory, optimize your resources and grow your Fernando Ortega business? SAM is the solution Corporate Account Manager Microsoft Venezuela Maria Victoria Fornaciari eo executive opinion Customer Marketing Manager 16 Customers and Partners are our Compass Microsoft Argentina y Uruguay Fernando Abrego 17 Technological Partners, the Key to Success Customer Marketing Manager Microsoft Chile Collaborators cs case study Rodrigo Paiva • Santiago Martínez 19 Efficient, Citizen-Oriented Governance Supported by Beatriz Naranjo Fernández CRM Technologies Helly Fernández • Rosie Arrieta David González • Carolina Vargas Ángel Santiago • Lida Guavita On vision - Executive Magazine, is a quarterly magazine Santiago Rodríguez • Juanita Gómez by Microsoft which distributes, informs, guides and suggests Edition and Layout the use of products Microsoft Technology. Khroma Comunicaciones ©2011 Microsoft Corporation - All rights reserved. Colombia innovations on vision issue 29 september - november 2011 in pag. 5 Public and Private Clouds Ready to Receive your Company By Aylton Souza Cloud Product Manager Microsoft Latin America dopting cloud computing Of course a lot of questions come up when solutions nowadays is one having to decide whether or not to engage of the principal priorities of the cloud: Should it be a private or a public companies in Latin America cloud? What services would need to be and the world. And this is not transferred to the cloud? Below we will be by chance. The technology has proven itself referring to the experiences of some of the aand organizations already taking advantage clients in the region, but before that it is of this computing innovation are multiplying, necessary to answer some of these questions. for it is providing them with the flexibility Taking into account that there are medium- to adapt in a dynamic scenario, more agile and large-size companies that are already everyday operations, significant cost savings more than 60% virtualized, including critical and alternatives for confronting unforeseen mission applications, doing this undoubtedly situations in a secure and reliable manner constitutes an option to seriously consider. to ensure the continuity of their business. The essential components of a private Examples? Ask the companies in Japan, cloud are the technologies of virtualization, which have had to add incalculable losses the servers and data bases at the data with regard to computing as a result of center level, that is, Microsoft Windows the devastation of the latest earthquake Server with Hyper-V and SQL Server to their equally outrageous losses in as central elements needed to mount a material goods, and have finally been able strong, flexible, scalable and inter-operable to reestablish their computing system platform, but also the System Center operations. With cloud computing, operations family for an efficient administration of are reestablished practically instantly. the configuration and operation of virtual machines and other network resources. Another scenario? The crisis deepens in one Likewise, ForeFront steps in to make of the European countries and the operation the environment secure and reliable, must be redirected to new markets, with other whether in one’s own installations or in currencies, other volumes, other rules. This those of the service supplier. The local generates the need to replicate data bases, implementation of these tools or the develop new applications and increase the subscription to a Local Area Augmentation processing capacity very rapidly, without System (LAAS) are the variants available for any time for setting up new computer choosing in accordance with the strategic centers. Any similarities that might exist with decision vis-à-vis the place the computer current realities, is sheer coincidence. area in the organization will occupy. innovations on vision issue 29 pag. 6 in september - november 2011 customers. This system facilitates the connection and collaboration with other areas in the company and allows them to work more intelligently and efficiently, processing over 1,000 calls a month. The Mexican Federal government’s Consejo nacional para la Cultura y las Artes (national Council for Culture and the Arts) mounted the entire technological platform for the Cervantino Festival on Windows Azure, thereby achieving an The same definition will have an impact, initial 82% savings versus what it would in referring to the public cloud, when have cost to buy the infrastructure choosing between hiring a platform necessary for servicing the more than

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