The Crazy8s Film Society Presents Howhow Toto Pitchpitch Shortshort Filmfilm a Complete Guide to Learning How to Pitch Yourself and Your Story
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the Crazy8s Film Society presents HowHow ToTo PitchPitch ShortShort FilmFilm A Complete Guide to Learning How to Pitch Yourself and Your Story TIPS FROM Bill Hurst, Telefilm Kaare Andrews, Marvel Paul Armstrong, Film Producer/Celluloid Social Club Zach Lipovsky, Disney’s Mech X4 AND MORE! Crazy8s Film Society 1st Edition 3 Credits 4 What Will You Learn In this eBook? 5 What is Crazy8s? Contributors 9 The Difference Between Story and Concept What are the Elements of a Memorable Story? 15 What is the Central Conflict and Why Does It Matter? 16 Tips on Pitching from In The Room 17 What To Prepare When Pitching - The Things No One Tells You Questions You May Be Asked In The Room 19 Key Points To Hit in a Three to Five Minute Pitch 21 Video Pitching Tips To Get Your Story & You Across 23 Video Pitches That Really Stuck Out 26 Final Thoughts 2 How to Pitch a Short Film Credits Written by Alicia Bernbaum Associate Producer, Crazy8s Film Society 2017 Special Thank You to Contributors Paul Armstrong, Kaare Andrews, Stephanie Halber, Bill Hurst, Shauna Johannesen, Mackenzie Gray, Kristyn Stilling, and Zach Lipovsky. Cover Art Pattern Created by BoldLove Layout & eBook Design by Felix Cheng Edited by Julie Bruns Stills Photography & Group Photo by Wendy D. The Crazy8s Film Society Executive Producer Paul Armstrong Co Producers Kristyn Stilling Stephanie Halber Associate Producers Alicia Bernbaum Julie Bruns Mathew Gilroy Alexandra Staseson Crazy8s Board Crazy8s Created by Marc Stephenson, Sue Biely, DGC BC, Andrew Williamson, Leah Mallen, Amanda Tapping, Richard Stevenson, Danny Nowak, Dylan Akio Rhonda Monteith Smith, Karen Lam How to Pitch a Short Film 3 What Will You Learn In This eBook? Congratulations! The contributors of this book have collectively watched over 200 hours of ou have just picked up an eBook video pitches and listened to more than Y that has been specifically written 200 in-person pitches in the almost 20 to help you prepare your pitch. After years Crazy8s has been around. Many 18 years of Crazy8s, the producers and of our contributors have pitched to judges have received a lot of questions networks and production studios to about pitching short film. These secure thousands of dollars of funding, frequently asked questions and tips production needs and support. have been compiled into this quick and easy read specifically for your benefit. Start thinking about your next story now Crazy8s is built around two stages of and how you can apply the tips here in judging - a video pitch and then an in this eBook because it all starts with the person pitch. As you move forward in pitch. your career, you may also find yourself pitching your project to a room of television execs, production studios, assistants and even your mother (your toughest critic) and you may find these tips useful there as well. You will learn about the difference between a story and a concept, the elements of a successful and memorable pitch, and how to prepare for questions and suggestions. This book is designed to inspire you to consider all aspects of your pitch, from the moment you walk in the door (or appear on camera), to your parting words. The principles taught here are about much more than just short film - they can be applied for television, feature film, short film or web series. 4 How to Pitch a Short Film What Is Crazy8s? razy8s is an 8-day filmmaking Looking at the list of Crazy8s alumni, C challenge that provides funding many of the talented filmmakers have and support to emerging filmmakers to since gone on to have vibrant careers help them produce a short film. Crazy8s in the film industry. Dylan Akio Smith’s is run by the Crazy8s Film Society, a Crazy8s film Man Feel Pain went on not-for-profit society created by the the win Best Short Film at the Toronto Directors Guild of Canada to foster and International Film Festival, which led support local filmmakers. to his acceptance to the Canadian Film Centre, which all led to the production Since 1999, Crazy8s has given of his first feature film, The Cabin Movie. opportunities to 103 filmmakers and Zach Lipovsky’s Crazy Late landed him their teams of producers, directors, a spot on the Steven Spielberg show writers, cinematographers, art directors, On the Lot where he placed in the Top editors, composers and cast. Crazy8s 5 which landed him an agent in Los has given over $90,000 to produce fully Angeles and led him to be the executive funded, professional short films and producer and a director of Disney’s present them to an audience around the Mech X-4. globe. Other Crazy8s participants such as Kaare Andrews, Katrin Bowen, Cam Labine, Carl Bessai, Marc Stephenson, Elan Mastai, Matt Sinclair, Scott Weber, Kelly-Ann Benz, Kelly-Ruth Mercier, Bruce Marchfelder, James Dunnison, Coreen Mayrs, Harry Killas, Tracy D Smith, Ryan Bonder, Stephen Martin, Angelina Cantada, Zachary Rothman, Elle-Maija Tailfeathers, Mackenzie Gray, Nimisha Mukerji, Matthew Kowalchuk, Tony Mirza, Jem Garrard, Caitlin Byrnes, Scott Belyea, Shauna Johannesen, Joel Ashton McCarthy, The Affolter Brothers and Lawrence Le Lam (the list continues) have all benefited tremendously from the experience and have gone on to have successful careers in the film industry. How to Pitch a Short Film 5 Contributors PAUL ARMSTRONG Executive Director, 4+ years Paul Armstrong is an award-winning Vancouver film, television and theatre producer. He is the founder, programmer and producer of The Celluloid Social Club, a monthly screening of short films running since 1997. Through the Club he produces The Hot Shot Shorts which he also co-founded. Feature film credits include the upcoming documentary Cool Daddy for the CBC Documentary Channel as well as Lawrence & Holloman based on the play by Morris Panych; Moving Malcolm by Benjamin Ratner starring Elizabeth Berkley; the Genie Award nominated See Grace Fly starring Gina Chiarelli and Paul McGillion and Ill-Fated, which premiered at the Toronto International Film Festival and stars Peter Outerbridge. Short film credits include Counter Act by the Affolter brothers, Anxious Oswald Greene by Marshall Axani winner of a record 13 Leo Awards. The Money Pet featuring Alan Cumming, Monster & Everything’s Coming up Rosie starring Jodelle Ferland & Ian Tracey and more. KRISTYN STILLING Co-Producer, 2+ years Kristyn Stilling is an integral part of the film community of Canada. Kristyn is the co-producer of Crazy8s and also sits on the video pitch jury. She is a Production Coordinator at the National Film Board of Canada, the Shorts Programmer at the Whistler Film Festival, Programming Director for the monthly webisode festival VanChan, and in her spare time (what spare time?) she is the Chair of the Vancouver Short Film Festival. STEPHANIE HALBER Co-Producer, 1+ years Stephanie Halber is multi-faceted in film and the performing arts. Stephanie is the Co-Producer and Production Coordinator of Crazy8s and was also a part of the video pitch jury. She is the Associate Producer of the Celluloid Social Club and the Hot Short Shorts contest. She has previously worked as the Programming and Community Liaison at CineVic Society of Independent Filmmakers. A graduate of the Canadian College of Performing Arts, she has a strong background in storytelling, has been an acting coach working with youth for the last five years and currently works with Casting Director Tiffany Mak. 6 How to Pitch a Short Film Contributors ALICIA BERNBAUM Associate Producer, 1+ years Alicia Bernbaum is passionate about stories, be it through writing, digital media, technology or film. Her experience in the industry includes promotions, acting, assisting with casting and production. She has now helped produced seven short films. She also has an advertising agency and marketing background. As part of her experience with Crazy8s she is involved with all aspects from story editing, production planning, sponsorship and working with film teams to shape their project. BILL HURST Video Pitch Jury, 5+ years Bill Hurst worked at the cultural funding agency Telefilm Canada, Western Region, as Content Analyst, Senior Content Analyst, and Interim Feature Film Executive from February 1993 to March 2012. Consequently, Bill has read and analyzed thousands of scripts and continues to do so. KAARE ANDREWS In-Person Pitch Jury, 5+ years & Crazy8s Alumni Kaare Andrews is a Canadian comic book writer, artist and filmmaker who hails from Saskatoon. He is most known for his cover work on Incredible Hulk and Iron Fist, as well as many other comic books published by Marvel Comics. Andrews wrote, pencilled, inked and coloured the 2014 relaunch of Iron Fist: The Living Weapon for Marvel Comics. Inspired by Jim Steranko’s work on Nick Fury Agent of S.H.I.E.L.D., Andrews is the only active comic creator at Marvel Comics to perform all creative jobs himself on monthly book. How to Pitch a Short Film 7 Contributors SHAUNA JOHANNESEN In-Person Pitch Jury, 1 year & Crazy8s Alumni Shauna is an award-winning writer, actor and filmmaker. Her plays have been produced across Western Canada and her short film Bedbugs: A Musical Love Story garnered numerous accolades on the festival circuit, including Leo awards for Screenwriting and Best Female Actor. Shauna’s newest play Common Grace premiered in 2016 at Pacific Theatre, and her short film Trying won the Women In Film Matrix Award for Achievement in BC Film. Between writing and directing, Shauna regularly graces your living room via your TV set. MACKENZIE GRAY Video Pitch Jury Member, 1 year & Crazy8s Alumni Mackenzie Gray was born and raised in Toronto. A professional actor for over 35 years, he has appeared in over 120 films and television shows.