Contacts: Aaron Perlut / 314-800-7218/
[email protected] Jason Elzy / 818-238-6220 /
[email protected] Grateful Dead Launches Much Anticipated Online Game: The Epic Tour April 20, 2012 (Asheville, NC) – The much anticipated online game from rock band Grateful Dead featuring a digital world inspired by the history, music, and imagery of the legendary band today launched at GratefulDeadGame.com. Developed in partnership with the Grateful Dead and Rhino Entertainment by digital product development studio Curious Sense, the much anticipated “The Epic Tour” allows players to create and personalize dancing bear characters and enter a fantastical world inspired by the deeply revered cache of music and imagery of the legendary band. In “The Epic Tour,” players explore immersive environments on an adventure through Grateful Dead time and space, avoiding obstacles, collecting items, uncovering artifacts, and eventually making their way to some of the Dead’s most legendary concerts. Curious Sense developed the online experience through crowdsourcing – creating a website in which Grateful Dead fans browsed a catalog of more than 2,500 Grateful Dead concerts, voting for shows they deemed “epic.” After collecting more than 30,000 votes over a period of two months, the fans’ top ten Grateful Dead shows were announced, and those ten concerts will make up the destinations in “The Epic Tour.” “The game is designed to appeal first and foremost to Dead Heads, with an art style, sound design, and narrative authentic to the Grateful Dead legacy,” said Adam Blumenthal, president of Curious Sense, “But it’s also an opportunity to introduce the Grateful Dead to a new set of fans who have grown up with video gaming but weren’t able to see the Dead live.