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PROFESSOR ANDY HOPPERCBE Freng ENGAGING GIRLS IN ENGINEERING PROFILE Postcards from the Future aims to appeal GCSE grades, not because they find the hairdresser. Following the WISE campaign to 10-13 year olds. The story tells of a subject more difficult but because boys have and the myriad activities from organisations bored girl sitting in her physics lesson who dominated their science lessons, leaving the worldwide to get young women into discovers a postcard in her textbook and is girls less supported in their learning. Single engineering and related careers there is instantly transported to the future, to a city sex classes may be one solution; another is hope that, in another 25 years, things will be entirely powered by solar technology and to encourage teachers to consider whether different, and there will be no need for WISE. project managed by a female engineer – their teaching style is still aimed at boys COMPUTING AND who is actually her future self. Research indicates that childhood WISE’s recently-launched blog, experiences play a large part in shaping WISEmology, includes entries from an individual’s confidence in their ability participants taking part in its work to work in unfamiliar environments or BIOGRAPHY – Terry Marsh experience weeks. It also has pages on the non-traditional careers. Retailers market Terry Marsh, Director of the WISE video broadcasting website YouTube and toys as being ‘for girls’ or ‘for boys’; science, Campaign, is a specialist in change SUSTAINABILITY social networking site Facebook. engineering and construction-related toys management, diversity, and information are inevitably marketed for the boys. These systems, having advised on digital labels disappeared in the 70s and 80s, but projects with a range of clients LOOKING FORWARD returned to marketing fashion in the last including Granada, BBC Technology, Schools minister Sarah McCarthy-Fry recently 10 years, to the possible detriment of both PROFESSOR ANDY HOPPER CBE FREng FRS Pearson, News International, DfES and stated that she is keen to get more girls sexes. City and Guilds. Previously she was the interested in science and engineering. There is still obviously much to do Head of School Programming at the However, the task is not straightforward and before a girl can confidently see herself Being a dab hand with a soldering iron helped lay BBC, and started her career lecturing in will take time. Today, many girls may have being a gas engineer with her own van, statistics at Surrey University. the foundations for a career that has changed the to work harder than boys to achieve their just as easily as she can see herself being a face of computing. Along the way, Professor Andy Hopper’s research has also led to the creation THE WISE CAMPAIGN TODAY of companies that contributed to Cambridge’s The WISE Campaign reputation as an innovation hub. The engineer, (Women into Science, Engineering who is equally at home in the worlds of academia and Construction) and business, talked to Michael Kenward about the encourages young women, under 19 revolution in computing and sustainability he is years old, to value and helping to create. pursue science, An Acorn BBC Micro computer, which dominated the educational computer market throughout technology, engineering, maths, or the 1980s construction-related courses in school or One benefit of being among the juggling new businesses to ensure that his college, and move on to related careers. country’s most successful founders of research does not languish in journals. One of WISE’s main objectives is to listen IT businesses is that you can afford to This is not bad going for someone to students and voice their opinions splash out. In Professor Andy Hopper’s who emerged with so-so A-levels from to academic institutions, policymakers case, he has opted for his own six-seater, “a reasonable comprehensive school” in and employers. It also combats gender single-engine aircraft. Thanks to those London. When it came to looking for a stereotypes to get more young women business successes – he has set up more degree course, Hopper was, he says, “an involved in careers where female than a dozen companies on the back average student trying to find a home”. So participation was once considered near of his research – he can also afford to there was no hope of persuading one of the impossible. keep a landing strip on his 200-acre farm leading universities to let him in. WISE operates throughout the near Cambridge, where he is head of the Fortunately for Hopper, he heeded family UK while volunteers from industry and University’s Computer Laboratory. advice that computers were an up-and- relevant organisations also undertake Unlike many entrepreneurs, or academics coming thing. This suggestion – some time projects for the WISE Campaign. The with an impressive citation record, Hopper before jobs in IT became common-place – Royal Academy of Engineering makes did not fly off into the sunset to spend more fitted in with Hopper’s interest in electronics a substantial financial contribution to time with his money, or move on to build and “doing practical things”. His choice of the WISE campaign and the Academy’s a multinational empire. Hopper has stuck university was also family-led, as he went to chief executive, Philip Greenish, is on the Stories from Postcards from the Future can be viewed online at at www.wisecampaign.org.uk resolutely to research – with something like study at the location of many a childhood WISE board. © Angus Cameron/nbillustration 50 PhD students to his credit – while also holiday in Swansea. 50 INGENIA INGENIA ISSUE 42 MARCH 2010 51 PROFESSOR ANDY HOPPER CBE FREng FRS PROFILE ON THE RIGHT TRACK FROM LITTLE ACORNS At the time Hopper and Hauser were considered mavericks As soon as Hopper arrived at university, Hopper’s work revealed shortcomings in in spotting business opportunities in their research and things fell into place. “I always came top [of the approaches used to creating VLSI chips. the class], from the day I turned up.” He puts “We discovered that there were not so developing them. More than 30 years later, the Department this partly down to the fact that Swansea many good tools for designing these chips.” University’s Professor David Aspinall ran “this Thus was born another research project, to has generated nearly 150 companies. brilliant course that suited me. It combined develop those tools. electronics, computer science, programming, Out of this came the computer aided with some accountancy and business design (CAD) software that Acorn Computers studies, which is just what computer bought from the University. Acorn was technology needs.” Hopper’s second venture into creating a Hopper did so well that he wanted to business and one of the UK’s earliest makers study for a PhD. Failing to find somewhere of chips for personal computers. to do the research that would allow him Two years as a research assistant to indulge in his passion for skiing, he took gave way to four years as a university up Aspinall’s suggestion that he talk to his lecturer, while simultaneously setting up contacts at Cambridge. It was late in the businesses. The first major business success recruitment season for PhDs, so the message was the aforementioned Acorn Computers Acorn ran into trouble around the time one of the biggest successes to emerge from from Cambridge was ‘hit the road and get Ltd, which Hopper helped set up in 1978 Hopper had saddled himself with debts to the lab and, by his own account, Hopper’s here immediately’. Early in July, Hopper with Hermann Hauser (see Profile, Ingenia 33, buy a house. “I had a few sleepless night own biggest business achievement, was drove to Cambridge in his shabby Triumph December 2007), and Chris Curry. Acorn did then,” says Hopper. “I was nearly bankrupt.” Virata. First set up in 1993 as Advanced Herald. “I got interviewed there and then much to bring computers to consumers, The troubles of the corporate world also Telecommunication Modules Ltd, the by Roger Needham and Maurice Wilkes. I with such big sellers as the Acorn Electron came home when Hopper had the ‘pleasure’ company went on to attract one of the UK’s mentioned that I liked soldering, still a and the BBC Micro. of making himself redundant when he had biggest start-up investments. It floated on valuable skill in the early 1970s, and they Hopper may have had a hand in creating to wind up a research and development the NASDAQ stock exchange, before, as is accepted me!” a dozen or more businesses, as well as setting laboratory that he had set up with Hermann common in tech businesses, ending up as Even back then, Hopper was looking for up and running a corporate research and Hauser in the middle of Cambridge in 1986. a part of a larger company. better ways of doing things rather than to development lab, but he has never left the They created the lab for Italian computer At the time Hopper and Hauser have to wire up a different circuit for every University. “I have always done the normal company Olivetti when it bought out Acorn. were considered mavericks in spotting task and build separate hardware systems university job at full-scale, but in addition I The new millennium coincided with business opportunities in their research each time a group of computers were to be have been an entrepreneur. It is not just by a dotcom crash that created a business and developing them. More than 30 years networked, Hopper put forward the idea hard work, it is by managing time and the blood bath for the information and later, the Department has generated nearly that you can have a single-chip design to flexibility of the system.” communications technologies sector.
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