PROFESSOR ANDY HOPPERCBE Freng
ENGAGING GIRLS IN ENGINEERING PROFILE Postcards from the Future aims to appeal GCSE grades, not because they find the hairdresser. Following the WISE campaign to 10-13 year olds. The story tells of a subject more difficult but because boys have and the myriad activities from organisations bored girl sitting in her physics lesson who dominated their science lessons, leaving the worldwide to get young women into discovers a postcard in her textbook and is girls less supported in their learning. Single engineering and related careers there is instantly transported to the future, to a city sex classes may be one solution; another is hope that, in another 25 years, things will be entirely powered by solar technology and to encourage teachers to consider whether different, and there will be no need for WISE. project managed by a female engineer – their teaching style is still aimed at boys COMPUTING AND who is actually her future self. Research indicates that childhood WISE’s recently-launched blog, experiences play a large part in shaping WISEmology, includes entries from an individual’s confidence in their ability participants taking part in its work to work in unfamiliar environments or BIOGRAPHY – Terry Marsh experience weeks. It also has pages on the non-traditional careers. Retailers market Terry Marsh, Director of the WISE video broadcasting website YouTube and toys as being ‘for girls’ or ‘for boys’; science, Campaign, is a specialist in change SUSTAINABILITY social networking site Facebook. engineering and construction-related toys management, diversity, and information are inevitably marketed for the boys. These systems, having advised on digital labels disappeared in the 70s and 80s, but projects with a range of clients LOOKING FORWARD returned to marketing fashion in the last including Granada, BBC Technology, Schools minister Sarah McCarthy-Fry recently 10 years, to the possible detriment of both PROFESSOR ANDY HOPPER CBE FREng FRS Pearson, News International, DfES and stated that she is keen to get more girls sexes.
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