P R O S P E C T U S 2016/17
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PROSPECTUS 2016/17 Contents Welcome to ACM ...................................... 4 BA(Hons) Music Industry Practice Education Management Team .................. 6 BA(Hons) Music Industry Practice (MIP) ......... 40 The Foundation Year (Level 0) .......................... 43 Why Choose ACM? Music Industry Practice Structure ................. 46 The BA(Hons) Years ........................................ 49 Why Choose ACM? ..................................... 8 The Musician Study Route ............................... 50 Sterling Williams: Student Interview ...... 10 The Creative Artist Study Route ..................... 54 Facilities .................................................. 12 The Producer Study Route ............................... 58 Tutors ...................................................... 14 The Technical Services Study Route ............... 62 Industry Link ........................................... 16 The Business & Innovation Study Route ......... 64 Metropolis Studios ................................. 18 Elective Modules ............................................. 68 Songwriting at ACM ............................... 20 Destinations .................................................... 72 Masterclasses ......................................... 22 An Enriched Student Experience ........... 24 BTEC Level 3 Extended Diploma Wellbeing & Mindfulness ........................ 25 Technology @ ACM .................................. 26 BTEC Level 3 Extended Diploma Study ............ 75 Accommodation ....................................... 28 Music Performance ......................................... 76 Student Union ......................................... 29 Music Technology ............................................. 78 About Guildford ....................................... 30 Music Business ................................................ 80 The Full University Experience .............. 32 ACM Nexus / ACM on Radio .................. 33 Study at Metropolis Student Successes ................................. 34 Apply ....................................................... 37 ACM@Metropolis: Our London Location ........ 82 Course Picker ......................................... 38 London Life ..................................................... 83 BA(Hons) Music Industry Practice (MIP): Creative Artist Route ........................................ 85 The ACM Prospectus 2016/17 ACM Industry Qualifications (IQ) ..................... 87 Written and compiled by ACM IQ Contemporary Songwriting Design and Layout & Artist Development ..................................... 88 Neil J Hart and Mike Butcher. Photography IQ Music Production ...................................... 90 Chris Jenkins, Mike Butcher, Audrey Taylor, Ashley Brookes, Additional Information Yulia Hauer, Sam Anderson, Laura Moors, Dave Balfour. Education Guidance ......................................... 92 All information is correct at the time of publication. ACM reserves the right to make Student Finance .............................................. 93 changes or amendments without further notice. International Opportunities ............................ 94 Evening & Weekend Classes ........................... 95 Front Cover Image: Zomboy aka Josh Mellody, ACM Music Production Alumnus Summer School & Bootcamps ....................... 95 Open Days & Campus Tours .......................... 96 FAQ .................................................................. 97 This prospectus can be made available in other formats on request. 2 3 Welcome to As the owner of both models for payment through internet radio and ACM is a special place, indeed. It has a certain magic that runs ACM and Metropolis, similar platforms which pay the writers and through the very fabric of what we do and is extremely difficult to I am in a privileged artists for content play, we really have a brand define. position to be able new landscape in which to prepare our students to listen directly to join in, contribute and succeed in tomorrow’s At ACM we firmly believe that: to my staff and music industry. 1. People learn best by doing. students, as well as 2. The future of the music business is in your hands, not ours. the industry’s most Core to our ethos is our commitment to staying 3. We can help you take your place as part of that future. influential leaders. way out in front and as part of this we are now This connection looking at creating our own digital radio station There is no limit to the amount of music that can be created and no is continuous and as such, serves as a live, and technology platform to connect artists limit to how big a role it can play in people’s lives. In many ways, ACM conscious stream of thoughts and ideas which together, across academies to industry labels, is the sandbox in which you can try things out. It’s a safe environment produces a unique insight into what the industry brands and fans. in which you can make mistakes. And at some point, it’ll become the is doing, where it is aiming and what the next starting place from which we’ll help you take your first steps out into generation is thinking. My aim is to equip and empower our students the music or wider creative industries. with up to the minute, industry-centred learning Since the future of the industry will undoubtedly with unique experiences, great connections We’re committed to making sure that ACM remains the best place in be in the hands of today’s students, I believe that and the essential skills that I know through my the world to create such a future and we’re looking for people who the closer we can match what industry wants ownership of Metropolis, which includes label and believe that the future is far more exciting than the past. After reading with what education provides, the more likely the publishing, to be required to enter and work within through this prospectus, if this sounds like you, we’d love you to reach industry will be led by ACM graduates and alumni, this amazing industry. out to us. which sits at the core of my drive and goals for ACM. We are not in the business of promising stardom Tom Cassidy Principal, ACM but we do promise to match your desire to develop I have amassed a 25-year track record building your potential to the full and, most importantly, successful companies based on exploring human we promise we will make certain you understand potential and fostering highly creative and how to build a sustainable career in the music nurturing environments. In all this time I have industry. Some of you will be leading it within never at any point enjoyed my work as much as I the brightest companies and some from front of do here at ACM. Since taking over in 2013 I have stage. Every one of you will receive maximum seen how creative thinking, combined with decent support and development from the team at ACM to core values attracts great people to do amazing align your desire and determination with industry things. I am extremely proud of the team here and opportunity. We achieve this together by working the fact that through their work ACM enjoys the with you to build a map with clear direction where best retention rate of any education institution in the destination is your chosen point of entry to the our class. industry. I believe the industry as a whole is approaching a So, for as long as you are hungry to learn, we golden moment, one we have never seen before. pledge to deliver a truly immersive and unique “I am delighted and honoured to be a patron of the Academy of This is due to a combination of factors, which educational, industry-centred experience in Contemporary Music. Amazing places like this didn’t exist when includes accelerated development of technology return. We look forward to meeting you soon. we were learning to be a group. I can’t imagine the impact it would to aid music discovery and distribution as well as have had: I guess we would have been a whole lot better. I wish all direct connection between artist and fan. Coupled Kainne Clements students at least some of the luck, life and career that I have had!” with the evolution of the artist and consumption Executive Chair, ACM Commercial Roger Taylor ACM Patron, Queen trends from new streaming services to new and Metropolis Studios, London 4 5 The co-founder of the largest music education As a seasoned performer, widely acclaimed Mike brings a wealth of experience to his facility in the UK, Bruce Dickinson has an professional drummer Adam Bushell has vast role as ACM’s Head of Education. A true dual extensive background as a professional musician touring and recording experience. He has professional, he is known for being one of the and music educationalist. Originally part of the performed in a broad spectrum of venues UK’s top music educators and also one of its most Senior Management team running ACM from including West End theatre. His television and diverse and experienced drummers. 1996-2001, Bruce returned in 2015. Bruce says, radio credits include work with artists as diverse “I am delighted to have returned to what is a as Public Symphony, Sam Brown, Braund Over a previous thirteen-year period at ACM, Mike reinvigorated ACM, completely relevant to today’s Reynolds, Phil Hilborne, Freak Power, Martha held a variety of managerial roles. More recently, real-world music industry and offering the Reeves, Alvin Stardust, Kitten and The Hip and he was a Programme Leader at The Institute of most current, industry-based, practical music Jason Derulo. Having written and recorded for