Fordham Law Review Volume 47 Issue 4 Article 2 1979 Privacy and Direct Mail Advertising David P. Ballard Follow this and additional works at: https://ir.lawnet.fordham.edu/flr Part of the Law Commons Recommended Citation David P. Ballard, Privacy and Direct Mail Advertising, 47 Fordham L. Rev. 495 (1979). Available at: https://ir.lawnet.fordham.edu/flr/vol47/iss4/2 This Article is brought to you for free and open access by FLASH: The Fordham Law Archive of Scholarship and History. It has been accepted for inclusion in Fordham Law Review by an authorized editor of FLASH: The Fordham Law Archive of Scholarship and History. For more information, please contact
[email protected]. Privacy and Direct Mail Advertising Cover Page Footnote Member of the New York Bar. B.A. 1972, Harvard College; M.B.A. 1975, Harvard Business School; J.D. 1975, Harvard Law School. This article is available in Fordham Law Review: https://ir.lawnet.fordham.edu/flr/vol47/iss4/2 PRIVACY AND DIRECT MAIL ADVERTISING DAVID P. BALLARD* INTRODUCTION T HE individual's right to privacy in the computer age has become a matter of increasing concern in the United States.' Mailing lists, a form of data file subject to the effects of increased computer capabilities, have been included in the inquiry into the privacy impli- cations of computer technology. 2 This Article will examine the prob- lems of privacy as they relate to direct mail advertising-the sending of advertisements to persons on mailing lists to promote the purchase of goods or services by mail directly from the advertiser.