EASY. ENGAGING. EFFECTIVE. | COVID-19 IDEAS

2020 FALL MAILER TEMPLATES

August, September Back to School, Labor Day, Football, Fall, Breast Cancer Awareness

© 2020 The Reynolds and Reynolds Company. All rights reserved. Confidential and Proprietary Information. CONTENT

WHY CHOOSE REYNOLDS AND REYNOLDS? ...... 2

CUSTOMIZE YOUR TEMPLATE ...... 3

MAILER SIZES ...... 4

VARIABLE OFFERS ...... 5

2020 SCHEDULING SUGGESTIONS...... 6

DIRECT STATISTICS...... 7

INSIDE TEXT IDEAS...... 8

OFFERS THAT DRIVE ACTION...... 9

FALL TEMPLATES—INTRODUCTION...... 10

BACK TO SCHOOL TEMPLATES...... 11–28

POSTCARDS...... 11–20

SELF-MAILERS ...... 21–28

LABOR DAY TEMPLATES (POSTCARDS)...... 29–30

FOOTBALL TEMPLATES...... 31–38

POSTCARDS...... 31–35

SELF-MAILERS ...... 36–38

FALL TEMPLATES ...... 39–62

POSTCARDS...... 39–52

SELF-MAILERS ...... 53–62

BREAST CANCER AWARENESS TEMPLATE (POSTCARD)...... 63

MARKETING IDEAS FOR COVID-19...... 64

POPULAR SEASONAL

OFFERS • All-Weather Floor Mats • Battery – Complimentary Battery Check / • Alignment Discounts Free Installation with Purchase • Cooling System Service Specials • Free Fall Inspection (Check battery, coolant, • Brake Specials belts, hoses, headlights, fluids, tire pressure, brakes)

1 © 2020 The Reynolds and Reynolds Company. All rights reserved. Confidential and Proprietary Information. FIRSTLY THANK YOU FOR CONSIDERING US! WHY CHOOSE REYNOLDS AND REYNOLDS?

PERSONALIZATION

Generate a higher return on your investment with personalized mailers that catch your customers’ attention and convince them to take action .

VARIABLE PRINTING

Send the right offer to the right customers with variable printing. With one campaign you can target multiple customer segments with different offers, increasing response rates and protecting your bottom line . (See page 6 for examples) .

CREATIVE DESIGN

Eye-catching design can mean the difference between your customer reading your direct mail piece or tossing it in the trash. Our creative design will get your message noticed by standing out in the mailbox.

INTELLIGENT OFFERS

Our nationwide network of marketing consultants has the experience to create offers that bring customers in. Throughout this book, you’ll see examples of the ROI generated when these campaigns have been run for real dealers, and you’ll see the offers that brought customers in.

SMART DATA

Send targeted, cost-effective mailers by using data to fine-tune your mailing list. In addition to choosing makes, models, year, and a radius, Reynolds will work with you to identify top prospects.

QUICK TURNAROUND

Within 24 hours, our design team will create a mailer that meets your goals. Following approval, your mailers will be produced in three days or less.

2 © 2020 The Reynolds and Reynolds Company. All rights reserved. Confidential and Proprietary Information. CUSTOMIZE YOUR TEMPLATE

OUR TEMPLATES ARE 100% FLEXIBLE!

CHANGE THE CHANGE THE CHANGE THE SIZE CHANGE THE IMAGES COPY CONTENT

2 1 TEMPLATE CUSTOMIZATION

1 . Logo

2. Address, Phone Number, and Website

3 . Choice of vehicle images

5 4 . Amenities

5. Personalized/variable text

2 1 6 . Service hours 4 7 . Custom coupons

7 8 . Maps - especially important

8 on conquest pieces!

3 9 . QR codes

9 These options can be added to 6 ANY template!

3 © 2020 The Reynolds and Reynolds Company. All rights reserved. Confidential and Proprietary Information. MAILER SIZES

POSTCARDS

6 x 9 6 x 11

SELF-MAILER, with Perforated Certificate or Wallet Card

6⅛ x 12⅛ 8 x 14 6⅛ x 12⅛ with 8 x 14 Wallet Card Booklet Style

SELF-MAILER

8½ x 11 10½ x 17 Bi-fold 8½ x 14 8½ x 11 Tri-fold

4 © 2020 The Reynolds and Reynolds Company. All rights reserved. Confidential and Proprietary Information. VARIABLE OFFERS Variable printing allows you to target different customers with different offers within one mailing. The example below illustrates how offers can be changed based on the customer’s service history. Variable printing can also be used to print variable service advisor names or salesperson names.

3 different targets |3 different offers 1| campaign

Jackson Dale 1234 Hollywood Ave. Hollywood, CA 45401 123.456.7890 06/01/19DATE Target 1 00 PAY TO THE 5 Current customers, who ORDER OF John Samples DOLLARS had service in the past 5 Five dollars - good towards any service performed months, received $5 .00 off. The Jackson Dale FOR Automotive Rebate Dave Hoffman THIS IS NOT A CHECK. OFFER GOOD ON LABOR ONLY. NO CASH VALUE. SERVICE REBATE MUST BE PRESENTED AT TIME OF WRITE-UP. CANNOT BE COMBINED WITH ANY OTHER OFFER. EXPIRES 8/31/2017

Jackson Dale 1234 Hollywood Ave. Hollywood, CA 45401 123.456.7890 06/01/18DATE Target 2

00 Recent inactive customers PAY TO THE 10 ORDER OF Joe Buyer with no service in the past DOLLARS Ten dollars - good towards any service performed 6-8 months, received

The Jackson Dale $10 .00 off. FOR Automotive Rebate Dave Hoffman THIS IS NOT A CHECK. OFFER GOOD ON LABOR ONLY. NO CASH VALUE. SERVICE REBATE MUST BE PRESENTED AT TIME OF WRITE-UP. CANNOT BE COMBINED WITH ANY OTHER OFFER. EXPIRES 8/31/2017

Target 3 Jackson Dale 1234 Hollywood Ave. Hollywood, CA 45401 123.456.7890 Longer-term inactive 06/01/18DATE customers, with no service 00 PAY TO THE 15 in the past 9-12 months, ORDER OF Jane Smith DOLLARS and customers who Fifteen dollars - good towards any service performed purchased a car in the last The Jackson Dale FOR Automotive Rebate Dave Hoffman 6-12 months with no service THIS IS NOT A CHECK. OFFER GOOD ON LABOR ONLY. NO CASH VALUE. SERVICE REBATE MUST BE PRESENTED AT TIME OF WRITE-UP. CANNOT BE COMBINED WITH ANY OTHER OFFER. EXPIRES 8/31/2017 visits, received $15 .00 off.

5 © 2020 The Reynolds and Reynolds Company. All rights reserved. Confidential and Proprietary Information. 2020 SCHEDULING SUGGESTIONS

Mailers will be produced and delivered to the within three days of final approval of your artwork and mailing list. To allow time for standard delivery (6-9 days from production) please note the guidelines below for order approval dates. Some deadlines are extended because heavy mail volumes can impact delivery time.

SUGGESTED SEASON/EVENT SCHEDULING NOTES MAIL DATES

Mid July– Timing will vary based on when school Back to School starts in your area. Shoot for mailers to Early August arrive two weeks before school starts.

Mailers should arrive 2 weeks prior Labor Day By August 14 to the holiday to optimize the length (September 7) of time that the theme of the piece is relevant.

Late August– If you’re including a football schedule, Football shoot to have the mailer arrive a week or Early September two before the season starts.

If you’re mailing a Halloween-theme September 15– piece, shoot to have it in the mail by Fall September 10. (Ask your Document October 31 Services Consultant to see our Halloween theme templates.)

Plan to have the campaign arrive shortly Breast Cancer September 14– before October 1, so that the content is Awareness 18 relevant all month long.

READY TO GET STARTED? Contact your Reynolds Document Consultant, or email RDS@reyrey .com .

6 © 2020 The Reynolds and Reynolds Company. All rights reserved. Confidential and Proprietary Information. DIRECT MAIL 1% 1% 1% 1% .3% 9% 5 .1% STATISTICS3 .7% 4 .9% 2 .9% 2018 2017 2015 2018 2017 2015 Online Social Paid Display Email Media Search 2018 RESPONSE RATES THE POWER OF DIRECT MAIL

• 9% response rate to house lists (2017 1% 1% 1% response rate was 5.1%) 1% .3% • 4.9% response rate to prospect lists (2017 9% 5 .1% 3 .7% 4 .9% 2 .9% response rate was 2.9%) 2018 2017 2015 2018 2017 2015 Online Social Paid Display Email Media Search

Advertising mail is Direct mail recipients mail is Direct mail recipients o American o American 73% kept in a household purchased 73% kept in a household purchased consumers say they 28% consumers say they 28% preer being contacted or 17 days more items and spent preer being contacted or 17 days more items and spent by via direct on average. on average. more money by brands via direct more money mail because they can 28% 28% than people who mail because they can than people who read it whenever they didnt get the direct read it whenever they didnt get the direct want. mail piece. want. mail piece. 1% 1% 1% 1% 1% 1% 1% 1% .6 .6 .6 .6 is Direct mail recipients

.4 Advertising mail is Direct mail recipients *Source for all 3 statistics: September 2020.4 “Mail Spoken Here” newsletter from the US Postal Service. .2 .2 .2 .2 .3% o American .3% o American 5.1 3.7 3.4 2.9 1 1.4 5.1 3.7 3.4 2.9 1 73%1.4 kept in a household kept in a household

9% 5 .1% 3 .7% 4 .9% 2 .9% 73% 9% 5 .1% 3 .7% 4 .9% 2 .9% purchased purchased consumers say they House Prospect 28% House Prospectconsumers say they 28% 2017 2015 2010 2017 2015201720102015 2010 or 2017Online2015 2010 SocialmorePaid items and spentOnline Social Paid or more items and spent Postcardspreer being contacted 17DisplayOnline daysEmail MediaSocialSearch Paid OnlineDisplay EmailpreerSocialMedia beingSearch contactedPaid 17 days 2018 2017 2015 2018 2017 2015 2018 2017 2015 by brands via2018 direct2017 2015on average.Email Email on average. Display Media Searchmore moneyDisplay byMedia brands viaSearch direct more money mail because they can 28% 28% than people who mail because they can than people who read it whenever they didnt get the direct read it whenever they didnt get the direct want. 2018 RESPONSEmail RATES piece. BY FORMATwant. 9/HOUSE10 LISTS11%PROSPECT9/ LISTS10 10% mail piece. What about all that ? No digital Postcards channel comes close to generating12.4% the response 12.4% rates of direct mail. 12%

Advertising mail is Direct mailAdvertising recipients mail is Direct mail recipients Advertising11% mail is Direct mailAdvertising recipients mail is Direct10% mail recipients 1% 1% 1% 1% Oversized Letter-size 73% o American kept in a73% household o American kept in a household 73% o American kept in a73% household o American kept in a household .3% purchased purchased purchased purchased 9% 5 .1% 3 .7% 4 .9% 2 .9% consumers say they consumers Envelopessay they 28% consumers say28% theyEnvelopes consumers say they 28% 28% preer being contacted or 17preer days being contactedmore items or and 17 spent days preermore being items contacted and spent or 17preer days being contactedmore items or and 17 spent days more items and spent by brands via direct on average.by brandsOnline via direct Socialon average.Paid by brands via direct Dimmensionalon average. Dimmensionalon average. 2018 2017 2015 2018 2017 2015 Email more money more money by brands via direct more12% money more money mail because they can mail becauseDisplay they28% can Media Search mail28% because they can 28% 28% than people whoPostcards than people who MailingsPostcardsmail because they canthan peopleMailings who than people who read it whenever they read it whenever they read it whenever they didnt get the direct didnt get the direct read it whenever didntthey get the direct didnt get the direct want. want. mail piece. want.mail piece. want. 6.6 4.36.6 Oversized 4.3 mail piece. Letter-sizemail piece. ONLINE MARKETING Envelopes Postcards 5.7 Postcards 5.74 4 Our brains are wired for direct mail: It’s no surprise then that a study conducted by the Oversized Letter-sizeOversizedUK , The Private LifeLetter-size of Mail, concluded that the upswing in the use of direct 11%THE HUMANEnvelopes CONNECTION11% 10%EnvelopesEnvelopesmail and its enduring10% effectivenessEnvelopes is because, “Giving, receiving and handling tangible Advertising mail is Direct mail recipients Advertising mail is Direct mail recipients objects remain deep and intuitive parts of the human experience.” This emotional o American o American effect is what’s at the bottom of its effectiveness. 73% kept in a household purchased 73% kept in a household purchased consumers say they 28% consumers say they 28% preer being contacted or 17 days more items and spent preer being contacted or 17 days more items and spent by brands via direct on average. on average. • 60% said this effect made a more • Get personal: Adding a more money by brands via direct 12% more money 12% mail because they can 28% 28% lasting mental impression on them, person’s name and full than people who mail because they can 60% than people 57%who 135% read it whenever they making it easier to recall later on. color in the direct mail didnt get the direct read it whenever they didnt get the direct want. can increase response mail piece. want. mail piece. • 57% of respondents said that Oversized Oversized Letter-size Letter-size by 135%. Envelopes Envelopes Envelopespostcard marketing makesEnvelopes them feel more valued60% and creates a 57% 135% Postcards 60% 57%60%more authentic relationship.57%135% 135%

https://www.iwco.com/blog/2020/01/16/direct-mail-response-rates-dominate-other-channels/ • https://compu-mail.com/gallery-35-direct-marketing-statistics-for-2018-2020/ 11% 10% All Direct Mail response rates were reported by the Association of National Advertisers, and were based on a small sample size. Response rates vary based on offers, audience, timing, and other factors. 7 © 2020 The Reynolds and Reynolds Company. All rights reserved. Confidential and Proprietary Information.

12%

Oversized Letter-size Envelopes Envelopes60% 60%57% 57% 135% 135%

60% 57% 135% INSIDE TEXT IDEAS

BACK TO SCHOOL

• A+ Savings • Raise Your Hand for Savings • A+ Amenities • Go Back to School in Style • It’s Time to Go Back to School • School Supply Savings • Put the Kids on the Bus and Come • Check These Off Your Back to School See Us! List • We’ve Done Our Homework • ABC Savings • Your First Assignment: $ave! • Savings from A to Z • Hurry in Before the Bell Rings

FOOTBALL/SUPER BOWL

• SUPER Savings • Flea Flicker Special • Score Big Savings • 2-Point Conversion Special • Are You Ready for Some Savings? • Kick-Off Service Savings • Big Game Savings • Football Kickoff Savings • Extra Point Special • Don’t Miss the Action This Season • Quarterback Sneak Special

FALL

• Autumn is On Its Way • Autumn Days are Here • Fall Into Savings • Autumn Colors Savings • Fall for Our Amazing Amenities • Changing Colors Sale • Falling Prices • Don’t LEAF These Savings • Fall is Here • Novemburrrr • Autumn Service Savings • October Fest Sale • Special Autumn Savings • Happy Fall Y’all • Hello Autumn/Fall • Fall in Love with These Savings • Rake in the Savings • Welcome Fall 8 © 2020 The Reynolds and Reynolds Company. All rights reserved. Confidential and Proprietary Information. OFFERS THAT DRIVE ACTION “What’s in it for me?″ That’s how a customer decides to keep or toss your offers. With shorter attention spans than ever before, it’s critical that your offers instantly make the customer say, “I want that.″ The mailer below generated an impressive 10% response rate from inactive customers. It’s a great example of an effective, stand-out mailer.

People generally lose concentration after eight seconds.*

Simple offers with minimal restrictions work best. Offers must be easy to redeem. Low price oil changes, tiered discounts based on the Make it easy for customers to amount spent, and flat discounts (such as this offer for contact you. On just this side of the $15 off any service) work well. They tell the customer postcard, the website is referenced exactly what they are getting without any work to three times—two times with the web figure out if it is a good deal or not. address and once with a QR code.

Personalized offers with the customer’s name grab attention and give the offer a more exclusive feel.

Offers should stand out. In this example, the coupons stand out because the white background contrasts well with the orange surrounding them. The word FREE is in a bright, large font to draw the customer’s attention.

*Source: Microsoft Insights 2015 study. Best Practices: Vehicle based lists vs. Household based lists

9 © 2020 The Reynolds and Reynolds Company. All rights reserved. Confidential and Proprietary Information. FALL TEMPLATES

THEMES SIZES

BACK TO 6 x 9" POSTCARD 6⅛ x 12⅛" SELF-MAILER SCHOOL 6 x 11" POSTCARD 8 x 14" SELF-MAILER LABOR DAY 8½ x 11" SELF-MAILER

FOOTBALL 8½ x 14" SELF-MAILER

10½ x 17" SELF-MAILER FALL

BREAST CANCER AWARENESS

REALRESULTS

Throughout this book, ROI results are shown for previous customers who ran a campaign that utilized artwork similar to the templates shown. Each customer’s results will vary based on the offers, mailing list criteria, radius, and individual market factors.

10 © 2020 The Reynolds and Reynolds Company. All rights reserved. Confidential and Proprietary Information. TEMPLATE BTS21 BACK TO SCHOOL

6 x 9" POSTCARD

Front

Back

11 © 2020 The Reynolds and Reynolds Company. All rights reserved. Confidential and Proprietary Information. TEMPLATE BTS20 BACK TO SCHOOL

6 x 9" POSTCARD

Front

Back

12 © 2020 The Reynolds and Reynolds Company. All rights reserved. Confidential and Proprietary Information. TEMPLATE BTS19 BACK TO SCHOOL

6 x 11" POSTCARD

Front

Back

13 © 2020 The Reynolds and Reynolds Company. All rights reserved. Confidential and Proprietary Information. TEMPLATE BTS18 BACK TO SCHOOL

6 x 9" POSTCARD

Front

Back

14 © 2020 The Reynolds and Reynolds Company. All rights reserved. Confidential and Proprietary Information. TEMPLATE BTS15 BACK TO SCHOOL

6 x 11" POSTCARD

Front

WANT TO SEE A Back SAMPLE? Contact your Reynolds Document Consultant, or email RDS@reyrey .com .

15 © 2020 The Reynolds and Reynolds Company. All rights reserved. Confidential and Proprietary Information. TEMPLATE BTS12 BACK TO SCHOOL

6 x 9" POSTCARD

REALRESULTS

Here’s how this campaign performed for one of our customers! ROI: $19:1

TARGET: INACTIVE CUSTOMERS

HOOK: OIL CHANGE $39 .95 CONVENTIONAL | $59 .95 SYNTHETIC Front

Back

16 © 2020 The Reynolds and Reynolds Company. All rights reserved. Confidential and Proprietary Information. TEMPLATE BTS11 BACK TO SCHOOL

6 x 9" POSTCARD

Front

Back

17 © 2020 The Reynolds and Reynolds Company. All rights reserved. Confidential and Proprietary Information. TEMPLATE BTS8 BACK TO SCHOOL

6 x 9" POSTCARD

Front

WANT TO SEE A SAMPLE? Contact your Reynolds Document Consultant, or email Back RDS@reyrey .com .

18 © 2020 The Reynolds and Reynolds Company. All rights reserved. Confidential and Proprietary Information. TEMPLATE BTS4 BACK TO SCHOOL

6 x 9" POSTCARD

REALRESULTS

Here’s how this campaign performed for one of our customers! ROI: $21:1

TARGET: ACTIVE CUSTOMERS DUE FOR SERVICE, INACTIVE, AND CONQUEST

HOOK: $19 .95 OIL CHANGE OR 10% OFF ANY SERVICE Front

Back

19 © 2020 The Reynolds and Reynolds Company. All rights reserved. Confidential and Proprietary Information. TEMPLATE BTS3 BACK TO SCHOOL

6 x 9" POSTCARD

Front

Back

20 © 2020 The Reynolds and Reynolds Company. All rights reserved. Confidential and Proprietary Information. TEMPLATE BTS22 BACK TO SCHOOL

8½ x 11″ SELF-MAILER

Outside

FOLDED

Front

Back Inside

21 © 2020 The Reynolds and Reynolds Company. All rights reserved. Confidential and Proprietary Information. TEMPLATE BTS17 BACK TO SCHOOL

8 x 14″ SELF-MAILER

Outside

FOLDED

Front

Inside

Back

22 © 2020 The Reynolds and Reynolds Company. All rights reserved. Confidential and Proprietary Information. TEMPLATE BTS16 BACK TO SCHOOL

8 x 14″ SELF-MAILER

Outside

FOLDED

Front

Inside Including a sports schedule is a great way to extend the life and the reach of your mailing. These pieces are often posted on refrigerators and in shared work spaces.

Back

23 © 2020 The Reynolds and Reynolds Company. All rights reserved. Confidential and Proprietary Information. TEMPLATE BTS14 BACK TO SCHOOL

10½ x 17″ SELF-MAILER

Outside

FOLDED

Front

Back Inside

24 © 2020 The Reynolds and Reynolds Company. All rights reserved. Confidential and Proprietary Information. TEMPLATE BTS13 BACK TO SCHOOL

8 x 14″ SELF-MAILER

Outside

FOLDED

Front

Inside

Back

25 © 2020 The Reynolds and Reynolds Company. All rights reserved. Confidential and Proprietary Information. TEMPLATE BTS10 BACK TO SCHOOL

10½ x 17″ SELF-MAILER

Outside

FOLDED

Front

Back Inside

26 © 2020 The Reynolds and Reynolds Company. All rights reserved. Confidential and Proprietary Information. TEMPLATE BTS9 BACK TO SCHOOL

8½ x 11″ SELF-MAILER

Outside

FOLDED

Front

Back Inside

27 © 2020 The Reynolds and Reynolds Company. All rights reserved. Confidential and Proprietary Information. TEMPLATE BTS6 BACK TO SCHOOL

6⅛ x 12⅛″ SELF-MAILER

REALRESULTS

Here’s how this campaign performed for one of our customers! ROI: $53:1

TARGET: SERVICE DUE AND INACTIVE CUSTOMERS

HOOK: WORKS OIL CHANGE & TIRE ROTATION, $34.95; $25 OFF SERVICE OVER $100

FOLDED

Front Outside Inside

Back

28 © 2020 The Reynolds and Reynolds Company. All rights reserved. Confidential and Proprietary Information. TEMPLATE F32 LABOR DAY

6 x 11" POSTCARD

Front

Back

29 © 2020 The Reynolds and Reynolds Company. All rights reserved. Confidential and Proprietary Information. TEMPLATE F23 LABOR DAY

6 x 11" POSTCARD

Front

Back

30 © 2020 The Reynolds and Reynolds Company. All rights reserved. Confidential and Proprietary Information. TEMPLATE F35 FOOTBALL

6 x 11" POSTCARD

Front

Back

31 © 2020 The Reynolds and Reynolds Company. All rights reserved. Confidential and Proprietary Information. TEMPLATE F33

FOOTBALL Colors can be adjusted for any team! 6 x 9" POSTCARD

Front

Back

32 © 2020 The Reynolds and Reynolds Company. All rights reserved. Confidential and Proprietary Information. TEMPLATE F22 FOOTBALL

6 x 11" POSTCARD

Front

Back Including a sports schedule is a great way to extend the life and the reach of your mailing. These pieces are often posted on refrigerators and in shared work spaces.

33 © 2020 The Reynolds and Reynolds Company. All rights reserved. Confidential and Proprietary Information. TEMPLATE F14 FOOTBALL

6 x 11" POSTCARD

Front

WANT TO SEE A SAMPLE? Back Including a sports schedule is Contact your a great way to extend the life and the reach of your mailing. Reynolds Document These pieces are often posted Consultant, or email on refrigerators and in shared work spaces. RDS@reyrey .com .

34 © 2020 The Reynolds and Reynolds Company. All rights reserved. Confidential and Proprietary Information. TEMPLATE F8 FOOTBALL

6 x 9" POSTCARD 2020

Front

Back Including a sports schedule is a great way to extend the life and the reach of your mailing. These pieces are often posted on refrigerators and in shared work spaces.

35 © 2020 The Reynolds and Reynolds Company. All rights reserved. Confidential and Proprietary Information. TEMPLATE F34 FOOTBALL

6⅛ x 12⅛″ SELF-MAILER

Outside

FOLDED

Front

Inside Including a sports schedule is a great way to extend the life and the reach of your mailing. These pieces are often posted on refrigerators and in shared work spaces.

Back

36 © 2020 The Reynolds and Reynolds Company. All rights reserved. Confidential and Proprietary Information. TEMPLATE F24 FOOTBALL

8 x 14″ SELF-MAILER

Outside

FOLDED

Front

Inside Including a sports schedule is a great way to extend the life and the reach of your mailing. These pieces are often posted on refrigerators and in shared work spaces. Back

37 © 2020 The Reynolds and Reynolds Company. All rights reserved. Confidential and Proprietary Information. TEMPLATE F16 FOOTBALL

8 x 14″ SELF-MAILER

Outside

FOLDED

Front

Inside Including a sports schedule is a great way to extend the life and the reach of your mailing. These pieces are often posted on refrigerators and in shared work spaces.

Back

38 © 2020 The Reynolds and Reynolds Company. All rights reserved. Confidential and Proprietary Information. TEMPLATE F39 FALL

6 x 11" POSTCARD

NEW!

Front

Back

39 © 2020 The Reynolds and Reynolds Company. All rights reserved. Confidential and Proprietary Information. TEMPLATE F38 FALL

6 x 9" POSTCARD

NEW!

Front

Back

40 © 2020 The Reynolds and Reynolds Company. All rights reserved. Confidential and Proprietary Information. TEMPLATE F37 FALL

6 x 9" POSTCARD

NEW!

Front

Back

41 © 2020 The Reynolds and Reynolds Company. All rights reserved. Confidential and Proprietary Information. TEMPLATE F31 FALL

6 x 9" POSTCARD

Front

Back

42 © 2020 The Reynolds and Reynolds Company. All rights reserved. Confidential and Proprietary Information. TEMPLATE F28 FALL

6 x 11" POSTCARD

Front

Back

43 © 2020 The Reynolds and Reynolds Company. All rights reserved. Confidential and Proprietary Information. TEMPLATE F27 FALL

6 x 11" POSTCARD

REALRESULTS

Here’s how this campaign performed for one of our customers! ROI: $23:1

TARGET: CONQUEST

HOOK: $20 OFF OIL CHANGE; $75 OFF MAJOR SERVICE (30/60/90K)

Front

Back

44 © 2020 The Reynolds and Reynolds Company. All rights reserved. Confidential and Proprietary Information. TEMPLATE F26 FALL

6 x 9" POSTCARD

Front

Back

45 © 2020 The Reynolds and Reynolds Company. All rights reserved. Confidential and Proprietary Information. TEMPLATE F21 FALL

6 x 11" POSTCARD

Front

Back

46 © 2020 The Reynolds and Reynolds Company. All rights reserved. Confidential and Proprietary Information. TEMPLATE F20 FALL

6 x 11" POSTCARD

Front

Back

47 © 2020 The Reynolds and Reynolds Company. All rights reserved. Confidential and Proprietary Information. TEMPLATE F19 FALL

6 x 9" POSTCARD

REALRESULTS

Here’s how this campaign performed for one of our customers! ROI: $31:1

TARGET: INACTIVE CUSTOMERS

HOOK: 10% OFF 2, 15% OFF 3, OR 20% OFF 4 SERVICES

Front

Back

48 © 2020 The Reynolds and Reynolds Company. All rights reserved. Confidential and Proprietary Information. TEMPLATE F13 FALL

6 x 11" POSTCARD

REALRESULTS

Here’s how this campaign performed for one of our customers! ROI: $64:1

TARGET: INACTIVE CUSTOMERS

HOOK: 20% OFF PARTS AND LABOR (UP TO $300)

Front

Back

49 © 2020 The Reynolds and Reynolds Company. All rights reserved. Confidential and Proprietary Information. TEMPLATE F10 FALL

6 x 9" POSTCARD

REALRESULTS

Here’s how this campaign performed for one of our customers! ROI: $17:1

TARGET: INACTIVE CUSTOMERS

HOOK: WORKS OIL CHANGE & TIRE ROTATION, $34.95

Front

Back

50 © 2020 The Reynolds and Reynolds Company. All rights reserved. Confidential and Proprietary Information. TEMPLATE F5 FALL

6 x 9" POSTCARD

REALRESULTS

Here’s how this campaign performed for one of our customers! ROI: $25:1

TARGET: SERVICE DUE AND INACTIVE CUSTOMERS

HOOK: $39 .95 OIL CHANGE, TIRE ROTATION, AND CAR WASH; 10% OFF ANY SERVICE

Front

Back

51 © 2020 The Reynolds and Reynolds Company. All rights reserved. Confidential and Proprietary Information. TEMPLATE F4 FALL

6 x 9" POSTCARD

REALRESULTS

Here’s how this campaign performed for one of our customers! ROI: $60:1

TARGET: SERVICE DUE AND INACTIVE CUSTOMERS

HOOK: 20% OFF PARTS AND LABOR (UP TO $250) Front

Back

52 © 2020 The Reynolds and Reynolds Company. All rights reserved. Confidential and Proprietary Information. TEMPLATE F42 FALL

8 x 14″ SELF-MAILER

NEW!

Outside

FOLDED

Front

Inside

Back

53 © 2020 The Reynolds and Reynolds Company. All rights reserved. Confidential and Proprietary Information. TEMPLATE F41 FALL

8 x 14″ SELF-MAILER

NEW!

Outside

FOLDED

Front

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Back

54 © 2020 The Reynolds and Reynolds Company. All rights reserved. Confidential and Proprietary Information. TEMPLATE F40 FALL

6⅛ x 12⅛″ SELF-MAILER

NEW!

FOLDED

Outside Inside Front

Back

55 © 2020 The Reynolds and Reynolds Company. All rights reserved. Confidential and Proprietary Information. TEMPLATE F30 FALL

6⅛ x 12⅛″ SELF-MAILER

FOLDED

Front Outside Inside

Back

56 © 2020 The Reynolds and Reynolds Company. All rights reserved. Confidential and Proprietary Information. TEMPLATE F29 FALL

10½ x 17″ SELF-MAILER

Outside

FOLDED

Front

Back Inside

57 © 2020 The Reynolds and Reynolds Company. All rights reserved. Confidential and Proprietary Information. TEMPLATE F25 FALL

8 x 14″ SELF-MAILER

Outside

FOLDED

Front

Inside

Back

58 © 2020 The Reynolds and Reynolds Company. All rights reserved. Confidential and Proprietary Information. TEMPLATE F18 FALL

10½ x 17″ SELF-MAILER

REALRESULTS

Here’s how this campaign performed for one of our customers! ROI: $104:1

TARGET: ACTIVE, INACTIVE, & CONQUEST

HOOK: $44 .95 SYNTHETIC OIL CHANGE & TIRE ROTATION

Outside

FOLDED

Front

Inside

Back

59 © 2020 The Reynolds and Reynolds Company. All rights reserved. Confidential and Proprietary Information. TEMPLATE F17 FALL

8 x 14″ SELF-MAILER

Outside

FOLDED

Front

Inside

Back

60 © 2020 The Reynolds and Reynolds Company. All rights reserved. Confidential and Proprietary Information. TEMPLATE F15 FALL

8 x 14″ SELF-MAILER

Outside

FOLDED

Front

Inside

Back

61 © 2020 The Reynolds and Reynolds Company. All rights reserved. Confidential and Proprietary Information. TEMPLATE F12 FALL

10½ x 17″ SELF-MAILER

REALRESULTS

Here’s how this campaign performed for one of our customers! ROI: $109:1

TARGET: ACTIVE & INACTIVE CUSTOMERS

HOOK: $29 .95 FULL SYNTHETIC OIL CHANGE & TIRE ROTATION

Outside

FOLDED

Front

Back Inside

62 © 2020 The Reynolds and Reynolds Company. All rights reserved. Confidential and Proprietary Information. TEMPLATE F36 BREAST CANCER AWARENESS

6 x 9" POSTCARD

Front

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63 © 2020 The Reynolds and Reynolds Company. All rights reserved. Confidential and Proprietary Information. MARKETING IDEAS FOR COVID-19

Direct Mail from Reynolds Document Services not only features your , but also allows you the flexibility to customize your unique message. Your Document Services Consultant can help you adjust your current marketing to include COVID-19 messaging, or create a brand-new proof for you.

Keep in touch with your customers, let them know what safety precautions you’re implementing in your dealership, and reassure them that you’re there for them.

Here are some ideas to help you get started!

MESSAGES

Show your customers that you’re empathetic to the current situation . • We’re here for you • We’re open • Your vehicle has been disinfected • We’re all in this together • New Normal? No Problem! • Thank you for your loyalty • “YOURCITY” STRONG! • Explore More. Worry Less. • Messages on how you’re supporting community

REVISED PROCEDURES

Give customers peace of mind by letting them know about your special operating procedures. • Employee health checks • Revised snack offerings, such as • Vehicle disinfection steps • Following CDC, state, local individually-wrapped • Enforcement of social distancing guidelines • Use of gloves, masks, and interior procedures • Removal of shared items like vehicle protection items • Special hours for seniors, health- magazines, toys, and books • Facility sanitation steps care workers, first-responders

AMENITIES

Let customers know about your amenities that are not only convenient, but that help keep them safe. • Outdoor waiting areas • No-contact drop-off (via • Complementary vehicle • Concierge service (vehicle pick-up and form) disinfection with service and delivery) • Complementary vehicle • Special offers for healthcare • Uber/Lyft or shuttle ride to near-by disinfection with service workers and first responders shops (5 mile radius) • Online scheduling • Sales: Remote Test Drive & Home • Hand-sanitizer stations Delivery

TO RECEIVE A COMPLEMENTARY COPY OF OUR COVID-19 RESOURCE GUIDE, CONTACT YOUR DOCUMENT SERVICES CONSULTANT .

64 © 2020 The Reynolds and Reynolds Company. All rights reserved. Confidential and Proprietary Information. COVID-19 TEMPLATES

Reynolds has created a series of COVID-19 related templates to help you communicate with your customers. From simple “Welcome Back” themes to more detailed designs with social distancing and cleanliness procedures, these templates provide a great starting point for COVID-19 related campaigns, and they are fully customizable to meet your needs.

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© 2020 The Reynolds and Reynolds Company. All rights reserved. Confidential and Proprietary Information. © 2020 The Reynolds and Reynolds Company. All rights reserved. 4628809 5/20.