Q3 LABOR DAY 2019

Direct Products Catalog Digital Enhancements Available

BONUS!

100,000 EBLASTdirect mail DEPLOYMENTSIncluded withcampaign your USPS® ®

Enhanced Direct Mail Interactive Campaign with Informed Delivery Informed Delivery is a cunsumer-facing feature offered by USPS® that provides users with digital previews of their arriving household mail. Mailers can integrate digital campaign elements to enhance and extend the mail moment.

How it Looks... Coming to Your Mailbox Soon Interactive Content A daily email from USPS displays images Ride-along image of all incoming mail pieces for that day. is a clickable link to Customized Content event’s website. Physical mail piece arriving in recipient’s mailbox Representative image displays message and theme of mail piece.

Scanned Mail Pieces (without campaign) Informed Delivery users receive scanned images of the exterior of incoming letter-sized mail pieces

How it Works... ID

Images Mail imaged Consumer matched to User receives during emailed to signs up delivery mailpiece processing user points

Consumers sign Mail is sent. USPS uses USPS USPS delivers up on usps.com® matches mailpiece Informed Delivery physical mailpieces gather digital images images to Informed users of mail through regular address is of the exterior of Delivery users. arriving soon in an delivery. provided and -size mailpieces email and/or that are processed dashboard view. Interactive campaign data is applied at this step equipment. Direct Mail TURNKEY MARKETING TURNKEY it offers distinct advantages when distinct advantages it offers with . combined minutes to browse a few Please take these certain are our catalog. We sales your increase help will products ROI. and overall Thank you, – ! NCLUDED WITH ALL TARGETED AND CONQUEST MAIL MAIL CONQUEST AND TARGETED ALL WITH NCLUDED

I PIECES 5,000 OF ORDER ANY WITH CAMPAIGNS Make it a Hybrid Campaign at no cost during this ! at no cost it a Hybrid Campaign Make till 08/31/19. Valid

EBLAST EBLAST

100,000

DEPLOYMENTS

TURNKEY MARKETING TURNKEY BONUS! BONUS!

As digital continues continues As digital advertising direct the online world, to crowd be the ideal may mail of the future. marketing With its unique ability to grab and of customers, hold the attention We have a variety of direct mail of direct a variety have We integrated and services products digital enhancements with innovative needs. marketing all your for Welcome to Welcome (866) 476-7748 | tkmkt.com CALL TODAY Direct Mail Saturation Products Saturation is a mailing to 90 percent of the residential addresses, or 75 percent of the combined residential and business addresses, within a specified geographic area or carrier route.

Reporting True Buyer allows you Marketing mail list to measure Support your ROI

• Targets every buyer • Unique trackable telephone • materials for event in your market number allows call monitoring • $10,000 grand insurance • Post-sale reporting • Provides the most current • Custom event website with • Postal receipts provided upon completion market data web lead tracking • USPS scan delivery report

Informed Delivery ® Included! n 11 x 17” Card Game Mailer

Removable Game Piece Attached Saturation

Branding, Collect Prize. Collect Dealership Contact Info, Info, Contact Hours and Map Hours Visit Dealership to Winner and Prompted to Winner and Prompted Recipient is a Guaranteed Recipient Insurance Included! Insurance $10,000 Grand Prize Prominently Prominently Vehicles Offers Offers Vehicles Displayed Inside Displayed

KBB Trade-in Incentive KBB Trade-in

G

i

Print! B

Included!

Quality Pre-owned Section Quality Pre-owned ®

(866) 476-7748 | tkmkt.com CALL TODAY 2 ft. Square Informed Delivery Informed

Newsprint Mailer Newsprint n Eye-catching Eye-catching Graphics! Cover Front Direct Mail Database Products

Informed Delivery ® Included! n Bilingual Buyback Letter True Handwritten or 6 x 9” Expedited Envelope BONUS! Database INCLUDED WITH ALL TARGETED AND CONQUEST MAIL 100,000 CAMPAIGNS WITH ANY ORDER OF 5,000 PIECES EBLAST Make it a Hybrid Campaign at no cost during this promotion! Valid till 08/31/19. DEPLOYMENTS

Informed Delivery ® Included! n 8.5 x 14” Buyback Letter Incentives, Offers, Prizes and Printed #10 Window Envelope

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Informed Delivery ® Included! n 8.5 x 11” Buy Back Email Printout

n Handwritten #10 Envelope BONUS! Conquest INCLUDED WITH ALL TARGETED AND CONQUEST MAIL 100,000 CAMPAIGNS WITH ANY ORDER OF 5,000 PIECES EBLAST Make it a Hybrid Campaign at no cost during this promotion! Valid till 08/31/19. DEPLOYMENTS

Informed Delivery ® Included! n 8.5” x 11” Invitation Card with Buy Back Letter

CALL TODAY (866) 476-7748 | tkmkt.com Direct Mail Specialty Products

Informed Delivery ® Included! n 8.5 x 11” Termination Letter

John, Bring this card with you. John, John,American Express Gift Card

Redeem your $25.00 American Express Gift Card. *NOPURCHASE NESESSARY. Must test-drive any new Lexus by0/00/0000. Must bea least 21 years of age and present branded card per houshold for a test-drive of a new Lexus. While supplies last. Void where prohibited by sponsor, endorse, approve or have any responsibility for this promotion. We Want Detach card and bring it with you for the test-drive. Bring thisof a new Lexuscard before 0/00/0000 and receive $25.00 with you. Your Keys... Visit ABC Lexus Sales and complete a test-drive American Express Gift Card American Express Gift *NO PURCHASE NESESSARY. Must test-drive any new Lexus by 0/00/0000. Must be a U.S. resident at resident U.S. a least 21 years be of age and present Must a valid driver’s0/00/0000. license. byLimit (1) $25 value LexusAmerican Express Encompass new any test-drive NESESSARY.Must PURCHASE *NO sponsor, endorse, approve or have any responsibility for this promotion. branded

New New New of a new Lexus before 0/00/0000 and receive $25.00 Visit ABC Lexus and complete Sales a test-drive c 2017 Lexus 2017 Lexus 2017 Lexus Lexus.new a of ard test-drive a for houshold per last.Whilesupplies Voidwhere prohibited by

a valid driver’s license. Limit (1) $25 value American Express Encompass CT Hybrid NX Turbo IS Turbo $ ® Included! Informed Delivery 25 Trade in your vehicles keys, and we’ll hand $ $ $ you the keys to a New 2017 Lexus. Little LEASE FOR LEASE FOR LEASE FOR

299 349 339 $ to NO MONEY OUT OF POCKET & You a month for 36 months a month for 36 months a month for 36 months may even LOWER Your current payment! $1,899 due at signing $3,299 due at signing $3,999 due at signing 25 n 8.5 x 3.5” No NEGOTIATION Necessary! During our Sales Event & Buyback Program, you’ll get a great deal for your trade with an

Plastic Snap-out U.S.resident

Post Card Mailer at ABC Expires 02/28/2017. Excludes official fees, Expires 02/28/2017. Excludes official fees, Expires 02/28/2017. Excludes official fees, LEXUS SALES taxes and dealer charges. No security taxes and dealer charges. No security taxes and dealer charges. No security deposit required. 10,000 mile/year limit. deposit required. 10,000 mile/year limit. deposit required. 10,000 mile/year limit. BONUS! Specialty INCLUDED WITH ALL TARGETED AND CONQUEST MAIL 100,000 CAMPAIGNS WITH ANY ORDER OF 5,000 PIECES EBLAST Make it a Hybrid Campaign at no cost during this promotion! Valid till 08/31/19. DEPLOYMENTS

Informed Delivery ® Included! n 8.5 x 11” Snap-pack Mailer

Informed Delivery ® Included! n 8.5 x 11” Sold Follow-up Letter

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Informed Delivery ® Included! n 6” x 11” Jumbo Post Card Service Mailer Service

Included! NCLUDED WITH ALL TARGETED AND CONQUEST MAIL MAIL CONQUEST AND TARGETED ALL WITH NCLUDED ®

I PIECES 5,000 OF ORDER ANY WITH CAMPAIGNS Make it a Hybrid Campaign at no cost during this promotion! during this Campaign at no cost it a Hybrid Make till 08/31/19. Valid

Includes a a Includes

Fridge Magnet! Fridge

(866) 476-7748 | tkmkt.com CALL TODAY 6” x 11” Magnetic Coupon Informed Delivery Informed

EBLAST EBLAST

100,000

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Mailer Service n BONUS! BONUS! More Direct Mail Products This!

...not this.

Increase Open-Rate!

#10 Envelope

n Greeting Cards & Invitations

Ask About Custom Greeting Cards! n True Handwritten BONUS! More Direct Mail INCLUDED WITH ALL TARGETED AND CONQUEST MAIL 100,000 CAMPAIGNS WITH ANY ORDER OF 5,000 PIECES EBLAST Make it a Hybrid Campaign at no cost during this promotion! Valid till 08/31/19. DEPLOYMENTS

Informed Delivery ® Included! n 6” x 9” Custom License Plate with Jumbo Postcards with Coupon

All States Available!

Heavyweight Plastic Laminated Cardstock!

Informed Delivery ® Included! n 6” x 11.5” For Sale Sign Trade-in Event Mailer Subprime Marketing Program

Responsive Microsite

Display Ad Example Facebook Ad Example Subprime Included! ®

8.5” x 11” Auto Loan Letter Informed Delivery Informed

n Direct Mail Digital Enhancement Enhance your direct mail campaign with eblasts, and USPS Informed Delivery!

BONUS! INCLUDED WITH ALL TARGETED AND CONQUEST MAIL 100,000 CAMPAIGNS WITH ANY ORDER OF 5,000 PIECES EBLAST Make it a Hybrid Campaign at no cost during this promotion! Valid till 08/31/19. DEPLOYMENTS

n Eblast Offer and Incentives n Facebook Advertising Direct Mail Marketing

A Little About Direct Mail Marketing

DIRECT MAIL MARKETING: IT REALLY WORKS! We live in an era ruled by technology. It’s everywhere! You can How to make your Direct Mail Marketing successful: get directions from Siri right at your fingertips and Google the An interesting fact about direct mail marketing is that for every meaning of “Supercalifragilisticexpialidocious” within seconds! dollar spent on direct mail, the average return on investment is With technology taking over, there’s a common misconception $44.25. Boosting Return On Investment (ROI) should be every that Direct Mail Marketing is a dying breed, and that just isn’t company’s end goal, but where do you go from here? the case. 40/40/20 Marketing Rule But what is Direct Mail Marketing? The 40/40/20 rule is one of the most basic rules Direct Mail is an unsolicited, for marketing. It states that 40% of your success piece sent to prospective customers through will depend on your list of people you are reach the mail. It’s been referred to as “junk mail”, out to. Basically, you want to nail down the but it’s actually a useful marketing piece in demographics of who you want to receive the form of a coupon, catalog, letters, and so your mailer. How old are they? Have they much more. purchased recently? What is their occupation? Direct Mail Statistics: What is their gender? Things of this nature will weed out the people that shouldn’t receive It’s been documented that 70% of consumers this mailer making it more 40/40/20 successful. prefer traditional mail verses email. When asked why, those 70% said that mail is a simply a more The other 40% is based on what you’re offering. personal touch than a message through the Internet! This is important… will you be offering a coupon code Here are some more interesting facts about Direct Mail: for the customer to redeem online or in the store? Will you be promoting a giveaway like a -new car, shopping spree, Direct Mail Stats - Grand Prize Promotions cash, or vacation, etc.? Prizes like these are going generate 56% of consumers who responded to direct mail, went online or buzz around your direct mail promotion and really get people into the store 62% of consumers who responded to direct mail interacting with you. in the past three months made a purchase 56% of customers Finally, 20% is your creative execution. Twenty find print marketing a more trustworthy type percent of your time should be focused on of marketing. 30% of millennials said direct how it looks and how the entire mailer will be mail is more effective getting them to take executed. That is HUGE when designing your action. 84% of millennials noted that they direct mail piece. You may have an awesome take the time to look through their mail. 36% prize you’re giving away, but you wrote it down of customers said that coupons motivated in a letter format that is bland. This would not them to make purchases. And there are more be as successful as designing a postcard format. statistics from Hubspot’s Blog to learn from. People are 65% more likely to retain information if With those stats, why are so many people it is paired with a relevant image. ignoring this marketing opportunity? Many people claim it’s because of the stigma behind the name of Direct Mail. People think “scam” when looking at direct mail promotions. Q3

2019

Informed Delivery® by USPS®

SEO • SEM/PPC • SOCIAL • ORM • WEBSITES • DIRECT MAIL (866) 476-7748 • www.tkmkt.com • [email protected]