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Social Knowledge: Using Social Media to Know What You Know

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Social Knowledge: Using Social Media to Know What You Know Social Knowledge: Using Social Media to Know What You Know John P. Girard Minot State University, USA JoAnn L. Girard Sagology, USA INFORMATION SCIENCE REFERENCE Hershey • New York Senior Editorial Director: Kristin Klinger Director of Book Publications: Julia Mosemann Editorial Director: Lindsay Johnston Acquisitions Editor: Erika Carter Development Editor: Julia Mosemann Typesetters: Natalie Pronio & Keith Glazewski Production Coordinator: Jamie Snavely Cover Design: Nick Newcomer Published in the United States of America by Information Science Reference (an imprint of IGI Global) 701 E. Chocolate Avenue Hershey PA 17033 Tel: 717-533-8845 Fax: 717-533-8661 E-mail: [email protected] Web site: http://www.igi-global.com Copyright © 2011 by IGI Global. All rights reserved. No part of this publication may be reproduced, stored or distributed in any form or by any means, electronic or mechanical, including photocopying, without written permission from the publisher. Product or company names used in this set are for identification purposes only. Inclusion of the names of the products or com- panies does not indicate a claim of ownership by IGI Global of the trademark or registered trademark. Library of Congress Cataloging-in-Publication Data Social knowledge : using social media to know what you know / John P. Girard and JoAnn L. Girard, editors. p. cm. Includes bibliographical references and index. Summary: "This book provides relevant theoretical frameworks, latest empirical research findings, and practitioners' best practices social knowledge, for improving understanding of the strategic role of social knowledge in business, government, or non-profit sectors"--Provided by publisher. ISBN 978-1-60960-203-1 (hardcover) -- ISBN 978-1-60960-205-5 (ebook) 1. Organizational learning. 2. Social networks. 3. Knowledge management. I. Girard, John P., 1961- II. Girard, JoAnn L. HD58.82.S63 2011 658.4'038--dc22 2011000065 British Cataloguing in Publication Data A Cataloguing in Publication record for this book is available from the British Library. All work contributed to this book is new, previously-unpublished material. The views expressed in this book are those of the authors, but not necessarily of the publisher. Editorial Advisory Board Alex Bennet, Mountain Quest Institute, USA Nick Bowersox, TUI University, USA Kimiz Dalkir, McGill University, Canada Cindy Gordon, Helix Commerce International, Canada Parissa Haghirian, Sophia University, Japan Haris Papoutsakis, Technological Education Institute (TEI) of Crete, Greece Suzanne Roff-Wexler, Compass Point Consulting, USA Michael Sutton, Westminster College, USA Jerry Westfall, Liberty University, USA List of Reviewers Alex Bennet, Mountain Quest Institute, USA David Bennet, Mountain Quest Institute, USA Nick Bowersox , TUI University, USA Kimiz Dalkir, School of Information Studies, McGill University, Canada Loretta L. Donovan, Innovation Partners International, USA John Girard, Minot State University, USA JoAnn Girard, Sagology, USA Cindy Gordon, Helix Commerce International Inc., Canada Parissa Haghirian, Sophia University, Japan Benjamin Hentschel , Sophia University, Japan Phuong Thao Le, Diploma Business Informatics, Germany Rita Yi Man Li, The University of Hong Kong, Hong Kong Chethan M, Triumph India Software Services Pvt Ltd., India Scott Campbell Mackintosh, Glengarry Group Consulting, Canada Marcelo Machado, Kwantlen Polytechnic University Stefania Mariano, New York Institute of Technology, Manama, Kingdom of Bahrain Paul J. McBride, PhD Student, USA Andrew Miller, Andrew-Miller.com, USA Nhu T. B Nguyen, Japan Advanced Institute of Science and Technology, Japan Haris Papoutsakis, Technological Education Institute of Crete, Greece Maruthi Prasad, Triumph India Software Services Pvt Ltd, India Sun Wah Poon, The University of Hong Kong, Hong Kong Mohan Ramanathan, Triumph India Software Services Pvt Ltd, India Salvatore Rasa, im21 (innovation/measurement 21st. century), USA Suzanne Roff-Wexler, Compass Point Consulting, USA Prof.dr.sc. Fjodor Ruzic, Institute for Informatics, Croatia Michael Sutton , Westminster College, USA Vivek K Thakur, Triumph India Software Services Pvt Ltd, India Katsuhiro Umemoto, Japan Advanced Institute of Science and Technology, Japan Jagdish K Vasishtha, CoFounder and CEO Injoos, India Jerry Westfall, Liberty University, USA Table of Contents Foreword .............................................................................................................................................. xv Preface .................................................................................................................................................xix Acknowledgment ..............................................................................................................................xxiv Section 1 Social Knowledge in Action Chapter 1 Social Learning from the Inside Out: The Creation and Sharing of Knowledge from the Mind/Brain Perspective ............................................................................................................ 1 David Bennet, Mountain Quest Institute, USA Alex Bennet, Mountain Quest Institute, USA Chapter 2 Measuring the Impact of Social Media: Connection, Communication and Collaboration ................... 24 Kimiz Dalkir, McGill University, Canada Chapter 3 Challenging our Assumptions: Making Sense of the Sharing of Social Knowledge ............................ 37 Suzanne Roff-Wexler, Compass Point Consulting, USA Loretta L. Donovan, Innovation Partners International, USA Salvatore Rasa, im21 (innovation/measurement 21st. century), USA Chapter 4 Social Knowledge Case Study: Innovation Linked to the Collaborative Socialization of Knowledge ........................................................................................................................................ 61 Cindy Gordon, Helix Commerce International Inc., Canada Chapter 5 Social Knowledge in the Japanese Firm ............................................................................................... 78 Benjamin Hentschel, Sophia University, Japan Parissa Haghirian, Sophia University, Japan Section 2 Cultural Aspects of Social Knowledge Chapter 6 Cultural Barriers to Organizational Social Media Adoption ................................................................. 96 Andrew Miller, Andrew-Miller.com, USA Chapter 7 Organizational Culture: A Pillar for Knowledge Management ........................................................... 115 Paul J. McBride, PhD Student, USA Chapter 8 Social Leadership: Exploring Social Media and the Military – A New Leadership Tool ................... 129 Scott Campbell Mackintosh, Glengarry Group Consulting, Canada Chapter 9 Foundations of Cross-Cultural Knowledge Management ................................................................... 139 Nhu T. B Nguyen, Japan Advanced Institute of Science and Technology, Japan Katsuhiro Umemoto, Japan Advanced Institute of Science and Technology, Japan Section 3 Social Knowledge Tools, Techniques and Technologies Chapter 10 Becoming a Blogger: A Social Knowledge Experiment ..................................................................... 164 Stefania Mariano, New York Institute of Technology, Manama, Kingdom of Bahrain Chapter 11 Encouraging Participation in Virtual Communities of Practice within the United States Air Force ....................................................................................................................... 179 Nick Bowersox, TUI University, USA Chapter 12 Social Knowledge Workspace............................................................................................................. 193 Jagdish K Vasishtha, CoFounder and CEO Injoos, India Chapter 13 Sharing Scientific and Social Knowledge in a Performance Oriented Industry: An Evaluation Model .......................................................................................................................... 207 Haris Papoutsakis, Technological Education Institute of Crete, Greece Chapter 14 Social Knowledge: The Technology Behind....................................................................................... 236 M. Chethan, Triumph India Software Services Pvt Ltd., India Mohan Ramanathan, Triumph India Software Services Pvt Ltd, India Chapter 15 Empowering Social Knowledge with Information Technology: Technological and Cultural Issues Convergence ........................................................................................................ 249 Fjodor Ruzic, Institute for Informatics, Croatia Compilation of References ............................................................................................................... 292 About the Contributors .................................................................................................................... 320 Index ................................................................................................................................................... 326 Detailed Table of Contents Foreword .............................................................................................................................................. xv Preface .................................................................................................................................................xix Acknowledgment ..............................................................................................................................xxiv Section 1 Social Knowledge in Action
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