<<

NEWSMAKER Thomas Frey n LITERACY Raising a Reader n BIBLIOTHERAPY Children and Dogs

August 2010

THE MAGAZINE OF THE AMERICAN LIBRARY ASSOCIATION

PLUS: n Book Discussion as Party n Books & Literacy in the Digital Age n Mission-Centered Marketing

ADVOCACY ON THE HILL Demonstrating in D.C., Annual Conference Wrap-Up Hello, My Name is Library Relations

For Berit Nelson, the pursuit of library science began on the path to law school when she talked to a law librarian and found herself drawn to the information side of the industry. Perhaps serendipitously—we like to think so— her plans detoured once again in the library science program when she found herself gravitating more toward the automation and programming courses.

The rest was history, and she’s been bridging specialties every since, translating library needs into SirsiDynix action items to improve the way libraries function.

Berit Nelson, MLS "Our job with customers is so interactive—working Vice President, Library Relations with them to fi nd smarter, more creative ways to serve their communities. I fi nd it very fulfi lling." SirsiDynix staff since 1999

As an integral part of the dedicated SirsiDynix library relations team, Berit works to develop relationships with SirsiDynix libraries, understand their needs—common and uncommon alike—and connect SirsiDynix resources to fi ll in the gaps. It is this committed, ongoing conversation that produces the industry-leading solutions more than 20,000 library facilities worldwide rely on every day.

800-288-8020 | www.sirsidynix.com Copyright © 2010 SirsiDynix, Global Headquarters 800-288-8020 CONTENTS A m e r i c a n L i b r a r i e s | August 2010 | V o l ume 41 #8 | i s s n 0 0 0 2 - 9 7 6 9

Departments 4 Americanlibrariesmagazine.org Cover Story Information Technology 38 librarians head 24 Dispatches from the field for the hill to Hope, Hype, and VoIP By char booth rally for reading 25 Internet Librarian ALA Annual Conference in i’m Sorry, You’re Out By Joseph Janes Washington, D.C., attracts 26 In Practice 26,000 enthusiastic Guided by Barcodes by Meredith Farkas professionals People 46 Currents

Professional Development 48 Youth Matters Features What Came Home from D.C. By Jennifer Burek Pierce Party on! at your next book 49 Next Steps 28 The Unquiet Library By brian mathews discussion Shouldn’t a book club be about the fun of 50 Librarian’s Library A Friend in the White House sharing? By Mary Ellen Quinn BY alan jacobson 51 Rousing Reads Frankie Catches a Break By Bill Ott 31 up, up, and away: A bird’s-eye 52 Solutions and Services view of mission marketing new Products and a Case Study Deploy multiple communications venues to grab Opinion and Commentary the attention of diverse audiences BY donald h. dyal and kaley danieL 3 From the editor unnecessary Choices By Leonard Kniffel 5 President’s Message 34 Books and literacy in the Advancing Advocacy By ROBERTA STEVENS digital age 6 Reader Forum Can we grow technophiles who are also Letters and Comments bibliophiles? 22 Public Perception BY ralph raab How the World Sees Us 23 On My Mind signage: Better None Than Bad By leah l. white Updates and Trends 56 Will’s World surveying My Sex Appeal By Will Manley

8 ALA Jobs 11 Perspectives 54 Career Leads from joblist 21 Newsmaker: Thomas Frey Your #1 Source for Job Openings

Geico | 55 • Kingsley Library Equipment | 41 • Modern Language Association | 15, 43 • San José State University | 20 • advertisers | page SirsiDynix | cover 2 • The Library Corporation | cover 4 • Verizon Foundation | cover 3 • American Library Association • Conference Services | 27, 45 • Graphics | 2 Celebrate September 25-October 2, 2010

Banned Books Week highlights the benefits of free and open access to information while drawing attention to the harms of censorship by spotlighting actual or attempted bannings of books across the .

For more information about Banned Books Week, please visit www.ala.org/bbooks.

2010 BBW Poster

back

front Banned Books: List of Banned Books 2009 I Read Banned Books Button 2010 BBW Bookmark 2010 Resource Guide BEST DEAL! Banned Books Banned Books Week Set 1 Week Set 3 Set includes: Set includes: • 1 poster • 1 poster • 1 bookmark pack • 1 bookmark pack Banned Books • 5 buttons • 5 buttons Bracelets 2010 BBW Button • 1 List of Banned Books • 1 List of Banned Books • 1 Banned Books Banned Books 2010 Resource Guide Week Set 2 Set includes: Banned Books • 1 poster Week 2010 • 2 bookmark packs Bookmark Set • 10 buttons Set includes: • 1 List of Banned Books 5 packs, 100/pack

Back

I Read Banned Books 2010 BBW T-Shirt Tote Bag Ice Gray

Front

Purchase these Banned Books Week products Banned Books Week is sponsored by the American Booksellers Association; American Booksellers Foundation for Free Expression; the American Library Association; American Society of Journalists and more at www.alastore.ala.org/bbw and Authors; Association of American Publishers; and the National Association of College Stores. It is endorsed by the Center for the Book in the .

Untitled-6 1 7/19/2010 3:07:33 PM enjoyable pursuit. enjoyable reading booksathoroughly find people of Millions magazine.org. cacy rally for libraries on the Hill. Read more online at americanlibraries Conference in Washington, D.C., with emphasis on the spectacular advo and study destination for students. Commons reduces energy consumption while serving as a popular social about how Loyola University Chicago’s bookless, all-digital Information the end of FY2010. And just for contrast, consultant Ashleigh Wayland talks erly Goldberg takes stock of the financial situation as many libraries reach Fitzpatrick takes a look at ProQuest’s new platform, and Senior Editor Bev including Edward Albee and Terrence McNally. cussion about censorship with some playwrights who’ve experienced it, Staino of the New York Library Association reports on an evening of dis dren in libraries every day with books, library cards, and book bags. Rocco programs connect early literacy skills with school success, delighting chil pooch that likes to listen. Alicia Santamaria explains how Raising a Reader program at her library, which pairs reading-challenged kids with a lovable Horn.” They are here to change that. strategies borrowed from George Armstrong Custer’s playbook at Little Big tors, and unfortunately many show up in the battle line with marketing steel with legions of entertainment and information-gathering competi ing,” Donald Dyal and Kaley Daniel observe that “libraries must test their should lead not just to discussion but to celebration! millions of people find reading books a thoroughly enjoyable pursuit that classes and leads film and book discussions, reinforces the notion that argues in “Books and Literacy in the Digital Age” that you have to be literate interesting, and entertaining content that people wanted and needed. What they did was, well, evolve, find new niches, and create educational, dia—movies, radio, television—none of which died as another was born. we must do it now. But we have also gone through a century of evolving me we are being forced to choose between books and digital media—and that age. digital a in book the of future the about articles provocative of Readers M Rounding out the August issue is an overview of the June ALA Annual In Trends, librarian Anna Hartman talks about the Read to Your Breed In their article “Up, Up, and Away: A Bird’s Eye View of Mission Market Ralph Raab, a teacher of music, computers, and study skills for 20 years, What is often puzzling about these discussions is the assumption that as a delivery mechanism, as opposed to a quaint artifact. artifact. quaint a to opposed as mechanism, book delivery the a of as future the days, these books about lot a talking been have Association Library American the of embers American by Leonard Kniffel U

z nnecessary Choicesnnecessary Alan Jacobson, who teaches computer you’ve learned how. that books make easy and enjoyable—once do the kind of extended, focused reading to use the internet effectively and be able to have responded by writing some some writing by responded have In “Party On! at Your Book Discussions,” AL Associate Editor Sean |F Masthead ------s manager website libraries american editor focus libraries american editor direct libraries american e-mail americanlibraries americanlibrariesmagazine.org 50 TH noncommercial educational purposes. educational noncommercial ciation. S E b editor associate editor senior publisher and editor JobL ads: classified career online 312-440-0901 fax • 312-944-6780 local extension plus 800-545-2433 free toll L I in Printed (ALA). Association Library American the by yearly times A published ­Perkins, 800-545-2433x4286. with 40%discountforfiveormore; contactCharisse ­Customer Service.Allowsixweeks.ingleissues$7.50, visit www.ala.org. Claimmissingissues:ALAMemberand 800-545-2433 x5108,e-mailmembership price forindividualsincludedinALAmembershipdues. U.S., Canada,andMexico;foreign: $80.Subscription Libraries andotherinstitutions:$70/year, 10issues, subscribe Lexis W. H. Wilson, ProQuest, from text full Available americanlibrariesmagazine.org. at index 1996–2010 indexed advertising. refuse to right the reserves ALA ment. endorse constitute not does advertising of Acceptance publisher associate representatives advertising Kathryn Paul Grogg, Jill chair committee advisory John director development membership M M columnists director sales and marketing director executive associate department publishing editors production director production production and design Personal members: members: Personal free. online available issues 2003–2010 of PDFs searchable text reprints permissions, rights, traffic advertising/ad classified joblist director technology publishing llinois, and additional mailing offices. P offices. mailing additional and llinois, ibraries t., t., ditorial policy: ALA Policy Policy ALA policy: ditorial merican merican athews, eredith Farkas, Joseph Janes, Will E E

C M . Huron Huron . Andrew K. Pace, John John Pace, K. Andrew hicago, hicago, AGAZ George George M O , c/o c/o , Pamela A. Goodes • [email protected] • x4218 • [email protected] • Goodes A. Pamela ean F. Fitzpatrick • [email protected] • x4219 • [email protected] • F. ean Fitzpatrick everly Goldberg • [email protected] • x4217 • [email protected] • Goldberg everly B aterials in this journal may be reproduced for for reproduced be may journal this in aterials L berg, Pam Pam berg, U INE ill ibraries ibraries . Greg Landgraf • [email protected] • x4216 • [email protected] • Landgraf Greg S S O I M .A. Periodicals postage paid at at paid postage Periodicals .A. t., t.,

C L 60611. ©2010 American Library Asso Library American ©2010 60611. L O M Leonard Kniffel • [email protected] • x4215 • [email protected] • Kniffel Leonard tt, Jennifer rom the Ed hrastka • [email protected] • hrastka embership embership

F TH F S C . . ignorelli, Jim Teliha; Jim ignorelli, hicago, hicago, E

N

(

berhart • [email protected] • x4212 • [email protected] • berhart ISSN S E exis, and and exis, A end address changes to to changes address end S pencer Holley, Guy Lamolinara Holley, Guy pencer MERIC @ 0002-9769) is published 10 10 published is 0002-9769) ala.org I B L 60611 60611 L R urek Pierce, M m

S ecords, ALA, 50 50 ALA, ecords,

A andstrom, andstrom, anual, section 10.2 section anual, N I

[email protected] • x5282 • [email protected] nformation Access. Full- Access. nformation L IBR IS EBSCO ary Jo Jo ary T.ala.org M

A R anley,

Y A Y interns B

TaínaLagodzinski M Donald Donald enjamin enjamin OS S Jennifer Jennifer @ SSOCI C B ary usan Franklin, Franklin, usan Publishing, Publishing, olduc • x5416 • olduc ala.org, or arlos arlos T M B B M rian E rian rian Lori Lori E itor ary ary C TroyLinker Katie Katie A llen Quinn . Huron Huron . A AT hicago, hicago, C merican merican S O S ION M B hatham T S egedin rellana rellana R rinson ER earles ackay eed, eed, B ane : -

-

3 americanlibrariesmagazine.org | august 2010 magazine.org

n e w s | f e at ures | co l umns | b l o g s | A l D i r e c T | AL F o c u s <<< Carol Brey-Casiano Tells a Patriot Act Story AL­ editor George Eberhart blogged about former ALA President Carol Brey- Casiano, who told—for the first time in its entirety, she said—about an experience she described as the worst in her professional career. Shortly after the September 11 attacks in 2001, two men came into the El Paso (Tex.) Public Library where Brey-Casiano was (and still is) director. One man, wearing a white cowboy hat and a huge belt buckle, identified himself as a Texas Ranger. He told her a threat had been sent recently from one of the library computers and demanded to see the sign-up sheets. Brey-Casiano replied that she could not release patron records. . . . <<< Shift to Paperless Notices Keeps NYPL Green L­ aura Bruzas

<<< reported that starting August 1, the ALA 2010 Conference Dashboard ­AL’s Coverage of the ALA New York Public Library will cease Annual Conference was more complete this year than ever before, mailing out hold notices in an effort with content aggregated from all around the Association into one to help the environment while freeing place: americanlibrariesmagazine.org/ala10. In addition to pulling in up funds for additional programs and content from the ALA’s Washington Office, the Public Information services and new materials for the Office, Programming Librarian, divisions, and Cognotes, coverage was library’s collection. crowdsourced. We pulled in your tweets, pictures, YouTube videos, Facebook content, and more. august 2010 <<< | Foursquare Location Layers >>> American Libraries Direct Every­ Wednesday in your e-mail, AL In Perpetual Beta, Jason Griffey Direct delivers the top stories of the week. Sign up free. reported that the location-based social networking service has launched a new feature called Location Layers, where users have >>> New! Find us on Facebook Now you can “like” our the ability to opt-in to specific Facebook Page and get online content delivered to your tips/notes/trips. This is a huge Facebook wall daily. opportunity for libraries . . . . americanlibrariesmagazine.org

4 President’s Message | ALA Advancing Advocacy

The road to sustaining libraries in the community continues by Roberta Stevens

uring my travels as strategic goal number one. By focus- launched in June during my inaugu- president-elect, I of- ing on advocacy in a variety of ration at ALA’s Annual Conference ten spoke about the forms, I continue the tradition of in Washington, D.C., with Marie challenges and op- ALA presidents before me. Arana, author and veteran editor of portunitiesD of becoming 21st- Here are three ways that advocacy Book World; Car- century libraries that incorporate will be advanced in my presidential men Agra Deedy, storyteller, chil- new formats, technologies, and year: dren’s writer, and recent winner of ways of learning. By transforming Frontline fundraising. Respond- ALA’s Association for Library Ser- libraries for this new era, we are ing to the reduced resources at vice to Children’s Pura Belpré leaders in a rapidly changing and libraries throughout the nation, Award; Sharon Draper, author of increasingly global economy that frontline fundraising will provide in- books for teens and winner of mul- depends on people getting the formation for all libraries—regardless tiple Coretta Scott King awards right informa- of size or loca- (presented annually by the Coretta tion, at the right By focusing on tion—on supple- Scott King Committee of ALA’s Eth- time, and get- menting their nic and Multicultural Information advocacy in a ting it quickly. budgets with addi- Exchange Round Table); and Brad Libraries, variety of forms, tional support. A Meltzer, author of political thrillers. freely open to all, I continue the particular focus of Their impassioned presentations, are needed now this initiative will along with the public service an- tradition of ALA presidents more than ever. be how to estab- nouncements and interviews taped There is no other before me. lish a planned- with them and other authors at the institution as giving program. conference, are available for libraries well-equipped for guiding individu- “Why I Need My Library” con- to use in their advocacy programs. In als in the development of skills in test. This initiative is aimed at addition to this partnership with critical thinking, problem-solving, growing a new generation of library America’s authors, a “Cultivating and information and technological supporters and philanthropists— Your Local Notables” toolkit will be literacy. This is our time, this is our kids and teens whose YouTube vid- developed, with information on how opportunity. eos will be incorporated into the to identify and enlist local celebrities Simultaneously, we confront a ilovelibraries.org and atyourlibrary as your library’s advocates. perfect storm of escalating costs, .org websites. The prize money the During my presidential year, I shrinking financial resources, in- winners receive will come with the will be on leave from my position as creased demands for service, and requirement that it be donated to outreach projects and partnerships

surging usage. Our challenge is to their school or local public library. officer at the Library of Congress. As august 2010

keep moving forward—to build and “Our Authors, Our Advocates.” ALA president, I will dedicate my- |

remodel our libraries and ensure Authors are not only the natural al- self wholeheartedly and unreserv- that we have them staffed with indi- lies of libraries, but often celebri- edly to representing and advocating viduals who blend traditional and ties in their own right. As the for our Association, our libraries, technological skills, anticipate project manager for the National and library staff everywhere. z change, and fearlessly adapt to ad- Book Festival in Washington, D.C., dress those changes. To do this, we over the past decade, I have person- ALA President ROBERTA STEVENS is on need support. ally witnessed the eloquence of leave as outreach projects and partnerships officer at the Library of Congress in The foundation of my presiden- America’s most creative writers. Washington, D.C. Visit robertastevens.com.

tial initiatives is advocacy, ALA’s “Our Authors, Our Advocates” was E-mail: [email protected]. americanlibrariesmagazine.org

5 Popular books are are books Popular of other means; means; other of discover to easy through a host host a through 6 americanlibrariesmagazine.org | august 2010 not. are usually ones unpopular Libraries, ReaderForum,50 E.Huron St.,Chicago,IL 60611-2795. be limitedto300words. [email protected]; fax312-440-0901; orAmerican The editorswelcomelettersaboutrecent contentsormatters of generalinterest. Letters should historically newisalsoared herring. BL-BX, GRP-PZorN-NXcallranges. researcher togoandexplore the discovery wouldthenprompt this zoology section.Thisserendipitous stumbling across thisbookinthe animals andhumanisticsubjects never madetheconnectionbetween Imagine thethrillofascientistwhohas books, though.It’s aboutfindingideas. catalog wouldbethebetterwaytogo. book. Ifthatwere thecase,alibrary browser islookingforthisparticular and art,thenassumingthatthe host ofothermeans;unpopularones books are easytodiscoverthrough a otherwise goneunnoticed.Thepopular unpopular booksthatwouldhave contrary, itisaboutfindingthe the mostpopularbooks.On standing ofitspurposeandmechanism. Donald A.Barclay displaysamisunder value ofserendipity through browsing, In counteringtheargument aboutthe AL Online,May19: In response to“TheMythofBrowsing,” Serendipity through Browsing Comment Enabled OPINION |Reader Forum Barclay’s argument thatbrowsing is Browsing isn’t aboutfindingspecific Serendipity isnotaboutdiscovering folklore, literature, science, religion, about animals, taking abook browsing by the limitationsof contention about illustrates his usually are not. Barclay - For manytopics,itisexceedingly these endscannotbeunderestimated. The serendipity factorinachieving resources thataddress narrow topics. exhaustive andaboutfindingthebest academic research isaboutbeing arguments seemobliviousisthat is avaluablecomplement. electronic searching. Rather, formanyit claims thatbrowsing isasubstitutefor but inconjunctionwithit.Noone library-catalog (orAmazon)searching physical shelvesisnotincomparisonto The firstisthatthevalueofbrowsing Browsing” missestwocriticalpoints. Donald A.Barclay’s “TheMythof decisions aboutlibrarycollections. librarians andtheirabilitytomake research credentials ofacademic also raisequestionsaboutthetrue nowhere withprofessors, buttheywill of research methodswillnotonlygo take placewithfacultyandstudents. conversation istheonethatneedsto limitations onspaceandmoney. This a useful,browsable collectionwith issue atstakeisbalancingtheneedfor discrediting research methods.Thereal Research Methodsbefore hestarts Thomas Mann’s AGuidetoLibrary the digitalage. historically inaccessibletothemuntil to databaseaccess,becauseitwas argument thatscholarsare notentitled One couldjustaseasilymakethe The secondfacttowhichBarclay’s Arguments abouttherelative value Barclay needstogobackandread Westborough, Massachusetts Westborough, Anthony Vaver Anthony decision ismade. value willbelostregardless ofwhich both sidesrecognize thatsomethingof spaces, butitwillbemore fruitfulif make room formore invitinggathering large portionsofourcollectionsto gain more thanwelosebymoving legitimate debateaboutwhetherwe sources oftheirresearch? how studentsandprofessors obtainthe location? Whataboutsurveys chunk ofitismovedtoaremote collection isaffected whenalarge been doneofhowcirculation ofa research ofhisown.Havenostudies bolstered withtheinclusionofalittle that electronic searching alonemisses. this browsing toyieldrelevant sources or bottomrow). Itisnotuncommonfor proximity (eveniftherangeisonatop the stacksandbeginbrowsing titlesin phy searching, thenfindthatnumberin books locatedincatalogorbibliogra- researchers obtaincallnumbersof pertinent toone’s research. Many every conceivableitemthatmaybe subject search combinationstoidentify difficult tohitontheexactkeyword or disturbing. needed, thisistruly puzzlingand voting andthefactthatnopostage is membership bothered tovote! only somethinglikeone-sixthof the mately 63,000members,thismeans 26). ConsideringthatALhasapproxi- Association elections(AL,June/July, p. AL membersvotedintherecent I wasappalledtoread thatonly10,256 Voter Turnout “Appalling” Academic librariansmayengageina Barclay’s Considering theeaseofelectronic Jacksonville (Fla.) Public Library Public (Fla.) Jacksonville argument would Richard Mott Richard have been I Donations Create Library responsibility asanALmember. thanks tomyexercising myrightand candidates ofmychoicewon,inpart, tively. Iamproud tosaythatthe president-elect andtreasurer, respec- and JamesNeal,whowere votedinas candidates ofourchoice. minutes atthecomputertovotefor should beabletospare justafew tion toserveasanofficerbutweall Not everyonehasthetimeorinclina- for officeinaprofessional association. political officeorvotingforcandidates whether itisvotingforcandidates and aresponsibility asagoodcitizen, consider votingtobebothaprivilege Picture Pierce’s M scholars andresearchers. collection tothe Carleforuseby pleasure todonatemy1,000-plus literature andthevisualarts.Itwasmy gather booksonthestudyofchildren’s editor ofBookLinks,Iwasmotivated to editorandcreator andinitial to theReadingLibrary. Asaformer Barbara EllemanResearch Librarynext she will—sheshouldalsoexplore the Each isatreasure initself. Antonio Frasconi’s ArtforChildren.” Music ouse,”and“IntotheWood: Papers,” Leoionni’s “Geraldinethe Carle’s recent exhibit “Printsand time toseeallthree galleries:Eric art ofthepicture book. delight inamuseumdedicatedtothe the Carle,Ishare herenthusiasmand dePaola), andacontinuingadvisorto (V two terms,acuratorofexhibits member oftheboard oftrusteesfor supporter from thebeginning,a was irginia LeeBurtonandTomie atters Perhaps I’mold-fashioned,but My congratulationstoollyRaphael As someonewhohasbeenaCarle When shecomesagain—andIhope I hopethatduringthevisitshehad

very B

visit columnist ook

pleased

to

Art

the

( AL

Auburn (Ala.) University (Ala.) Auburn Jennifer

to Eric ,

read June/July,

Carle

B of urek Y M Tim Dodge Tim outh useum

p.

88).

of @ readers ofAmericanLibraries. the Carleandforsharingyourvisitwith tive oftheircontinuingdonations. donors. TheCarleisgreatly apprecia- publishers aswellseveralprivate erosity ofallthemajorchildren’s book than Reading Library, whichconsistsofmore contributed byamajorpublisher.” The Library. Shestated,“acollection Pierce madeinregard totheReading decade. has beenawayoflifeforover public library. Camila Alire isunaware oflifeina Message (AL,ay, p.6),Ithinkthat While Iappreciate thePresident’s Library ChangesInevitable science, butalsobadgovernment. saving theearthisnotmerely bad and receiving nothinginthenameof other services.Theideaofpayingtaxes taxes andreceived protection and government. appointed leaders,andbecamethe city. Thenthepeoplecollectedtaxes, had inventedanewthingcalledthe formed DIYcivicorganizations, they In theearliesttimes,whenpeople Need,” ALOnline,Apr. 28): In response to“Drupal:TheChangeWe What IsGovernment? lines servinginfantstoseniors. way oflifeforthoseusonthe front Change isinevitableandithasbeena constant rethinking andre-engineering. be inexistenceiftheywere notopento Again, thankyouforyourinterest in I wouldliketocorrect onecomment The newnormalthatshedescribes The conceptwasthattheypaid 4,500 Public titles, Continue the conversation at americanlibrariesmagazine.org at conversation the Continue South Hadley, Massachusetts South libraries is Nahant, Massachusetts Nahant, supplied would Daniel deStefano Daniel Barbara Elleman Barbara by no the longer gen- libraries. but isanongoingpracticeinpublic the newnormalmaybeinbusiness changes simultaneously. Inotherwords, employees havedealtwithseveral offer onechangeatatime.Library classes, Ilearnedthatyoushouldonly species. Inmyuniversitybusiness adaptation forthecontinuationof provided opportunitiestoembrace are notjustbeginning.Theyhave becoming acommunityfocalpoint. the community, withthebuilding The libraryhasextendeditsoutreach to downsized astechnologyincreased. nized, withthereference deskbeing collection. Departmentswere reorga- deselection circuitously forthewhole long timeago,combiningselectionand ment becamecollectionmanagementa normal procedure. Collectiondevelop- time sincetrainingisanongoing, May, p.12).ALapologizesfortheerror. Hemingway(AL, and HaveNotbyErnest Library’s KeyWest branchwasTo Have Book” atMonroe County(Fla.)Public CORRECTION: The“OneIsland,One two consumer. Icanalwaysprintoutoneor deal with—bothasaprovider anda p. 4). “Rolling withthePunches”(June/July, Publisher Leonard Kniffel’s editorial I justfinishedreading ALEditorand Good Job cut andpaste,forward. Our challengesare manyandthey Retraining isnotnecessaryatthis Web publishingissomuch easierto Keep upthegoodwork. articles, Southwest FloridaLibraryNetwork Springfield Township (Pa.) Library (Pa.) Township Springfield if need be. Better J. Robert Verbesey Robert J. Audrey J. Blossic, Blossic, J. Audrey FortMyers yet, I can

7 americanlibrariesmagazine.org | august 2010 8 americanlibrariesmagazine.org | august 2010 R Up versity of and in Rhode Island versity Kingston by offered the studies information and library of master to: status granted was conditional from release and 2017. for scheduled is institution each at visit review The comprehensive next the by offered bor,of information master and by by the programs: master of science in following information offered the to granted D Washington, in ence tions taken during ALA’s Annual Confer A Accreditation Actions COA Announces New Standard Toolkit Available RDA UnifiedCataloging RDA was designed to improve effi improve to designed was RDA mats. Users can add their own notes notes own their add can Users mats. de is standard unified new us individual and institutions with vendor products. vendor with web- the time, over and online, for unfamiliar cataloging in ciency metadata. share to needing ers long-awaited The July. early for up signed had worldwide ers based format will enable integration integration enable will format based signed for the digital world and and world digital the for signed an expanding universe of us of universe expanding an trial open-access global free a period (through August 31) by by 31) August (through period As an online, web-based tool, tool, web-based online, an As Continued accreditation status status accreditation Continued Continued accreditation status was was status accreditation Continued d a anucd crdtto ac accreditation announced has Accreditation on Committee LA’s U ate |ALA U niversity of niversity Michigan in Ann Ar niversity of Toronto, Ontario. Ontario. Toronto, of niversity June 23 with the RDA RDA the with 23 June Toolkit. More than 2,800 2,800 than More Toolkit. DA: Resource Descrip Resource DA: tion and Access launched launched Access and tion .C. - - - U - - ni - - - - - (CLA), and the Chartered Institute Institute Chartered the and (CLA), the program. the contact should program about particular a information more like who would Individuals ALA. by accredited list of complete and degrees programs 2013. for scheduled is visit Haven. The review next comprehensive Connecticut State State Connecticut Southern by offered program science library of master the to granted was 2017. for scheduled is institution next review comprehensive visit at each Woman’s by Texas offered science library in arts of and master science of library master RDA instruction set to support or support to set instruction RDA included launch at Highlights RDA. mappings; tools to customize the the customize to tools mappings; implementing for resource the is of contents and by element set; and and set; element by and contents of Profes Information and Library of searchable and browsable instruc browsable and searchable FacetPublishing, sionals’s(CILIP) the Canadian Library Association Association Library Canadian the two views of RDA content—by table table content—by RDA of views two and workflows user-created tions; ganizational training and processes; processes; and training ganizational ii aaogaceiain o a for ala.org/accreditation Visit Conditional accreditation status status accreditation Conditional The toolkit, published by ALA, ALA, by published toolkit, The U niversity in in niversity U niversity in New New in niversity D enton. The The enton. - - - Joint andover- SteeringCommittee operating hours. cess totheseresources astheyreduce of ­ and locallevelsareforcing thousands that snowballingfundingcuts at state patrons. to able avail connections internet proving im and computers public adding in gains some made have libraries that reveals also Maryland, of sity Univer the at Innovation formation In and Library for Center the and ALA by Study,” conducted Access Technology and Funding ­Library “Public 2010 The transactions. e-government and job-seeking port sup to particularly services, online of use public in increase an seen they’ve report nationwide Libraries D Hours U Library ­Library of Congress,LibraryandAr- instructions. RDA RDA: Element Set View Set Element RDA: representing ALA, CLA, CILIP, CLA, representing ALA, in acollaborativeprocessledbythe ­information. cluding an index, are planned for for planned are index, an cluding theBritish Library,chives Canada, later this summer: summer: this later seen by the Committee of Principals seen bytheCommittee and theNational Libraryof Australia. and print versions. versions. print and develop translations of the online online the of translations develop the full text of AACR2 with links to to links with AACR2 of text full the underway with various partners to to partners various with underway scription and Access Instructions Instructions Access and scription libraries toliterallylockawayac - However, thereportalsoindicates Visit for rdatoolkit.org more Two full-text print versions, in versions, print Twofull-text RDA’s contenthasbeendeveloped rop sage Grows,sage RDA: Resource De Resource RDA: . Work is also also Work is . and ------­libraries needto prepareyoung reviewers. expert by backed originally standards studies social the approve to board Texas the ing urg in Speaking, Spanish the and Latinos to Services Information and Library Promote to sociation As National Reforma—The affiliate ALA and Association Library Texas the joined has ALA Education, of Board State Texas the by considered being standards curriculum tory his and studies social new the ing regard concern” “deep Expressing Changes Addressed Texas Curriculum said. Pelosi touched,” she lives many the in on live will which legacy, her celebrate but passing, inequality,racism, andpoverty.” literacy andeducationinovercoming sionary whorecognizedthepowerof last November (AL,Jan./Feb., p.101). whodiedinSan Franciscosociation, president of ALA’s PublicLibraryAs- Morris, thefirstAfrican-American Record June 10inhonorof EffieLee read atributeintotheCongressional U.S. House Speaker Nancy Pelosi Lee Morris Effie SpeakerHouse Honors org/plinternetfunding. mer digitalsupplementatwww.ala. ReadmoreintheALsum- the ALA. and Melinda GatesFoundation and between FY2009andFY2010. of urban hours in2009. More thanhalf(55%) nearly one-quarterreportingfewer ban librariesleadthetrendwith report reducedoperatinghours;ur- libraries (orroughly2,400 locations) ernment services.Nearly 15%of trons applyingfor oraccessinggov- in 2008)provideassistancetopa- nearly 79%of libraries(upfrom54% Responding togrowingdemands, “Because schools andschool Morris’sLee Effie grieve “We Pelosi recognizedMorris as“a vi- The studywasfundedbytheBill ­libraries report funding cuts - - - - Alire inaMay 13letter. “If the said 2009-10ALA PresidentCamila and objectiveeducationalmaterials,” comprehensive, accurate, balanced, themselves, studentshavearight to counter andtothinkcritically for ideas andexperiencestheywill en- ­persons toaddressthediversityof M No Association L A that’s news mism identified Hairy vided ship LL we done tion, developing nication continually ning ment ment to database. leaders—Darcel L an Human house, als, the periencing. the more eadership eo L embership

A

A transition

emerging S We’ve We The Once LL

are S M trend development and

Next month: month: Next table trategic

education, divisions as

and

. A

is over produced valuable A Audacious this Assoc the L the

Each month the Association’s Associations spotlights spotlights Associations Association’s the month Each

R M have a

directing

year

we’ve that

o provides other

the activities and agenda of one of ALA’s divisions. ALA’s of divisions. one of agenda and activities the is

resource esources A again,

Communication.

from The Assoc in bad

learned year ideas, as

key

the

is provide

and

A content

(

declining new volunteers 2010

Hig LL

the job brainstorming leader in

well

member is

done information

news. K to next to

to A LL

M

the

B training,

in

down G

M structure, ansas

one, journal our

LL

plans for

library

reinvent of

S . anagement on marks A for that print hl

A) oal). Library and Information Technology Association Technology Association Information and Library L

Jones

value M ection two A

it project

for

new

ibrary

participation, The resources

its

and M

A value individuals

in ig memberships S

this

I what market

in

A’s

and continuing

format was tate

t way to

years. the leaders.

iati

the discussion,

hts

good products place to is: from many

S LL

related year; future and

an

sessions

to

LL

taff to

staff

past members. proud our final University to A

online

members. M

transform A survey They

Contra to member and

that becoming

Development M

members A,

and have will

issue success,

three

A

to

ons: LL

education, and education.

to so

the

will most are: and will

held

format, library not

organizations

sponsor

will

that ability toprovide accesstoin-depth chilling effect onschool libraries’ many otherstatesbutwillalso havea social studieseducationinTexas and only impairthequalityof historyand fears thatthenewstandardswillnot Board of ALA Educationareadopted, changes proposedbytheTexas State

worked Costa

L

We of services

culmination

areas M focus

buy-in be ibraries

iati

best

Library Leadership and Manage and Leadership Library the

serve

at

—Gina Millsap, 2009-10 president 2009-10 Millsap, —Gina

be professional

an

along value embership, it also

LL the staff

S

housed is County underway

organization

that practices.

and on Committee We taff

A

two

with

focused that

us go-to realize

that

M

most

in with

development. building

A understand well

M Development networking. will on’s

excellent

to

enthusiasm of led

board

will within

(Calif.) anhattan.

our

division

are

share drive a Continuing associations now. that

a shortly to

on

three-year make

commitment

the membership also

that a

meetings

what m L traditional a

new the policies,

emerging

ibrary, searchable

opportunities LL for

that

LL I sponsored

to can

and n

a

work B we Clearing A

A leader response,

facilitate

HA M Educa

commu

M reverse process

are have opti and

A

pro A’s

manu G G to

plan even

to and ex -

( - - be B - - - - ig - - -

9 americanlibrariesmagazine.org | august 2010 10 americanlibrariesmagazine.org | august 2010 ­success of theentryinachieving andthe editorialcontent, sign, based onexcellenceingraphicde- which wereeditedbySarahFlowers. from itsseventhandeighthvolumes, pages. Thejournalwonfor issues ry of Journals andMagazines over32 Publication Excellence. lence fromtheAPEXAwardsfor as arecipientof anAwardof Excel- Adult LibraryServicesAssociation, quarterly journalof ALA’s Young Adult LibraryServices(YALS), the nications ConceptshaschosenYoung For thethirdyearinarow, Commu- Third Award APEX YALSA Journal Wins August. in certification and tion essential information literacyskills.” free inquiry, criticalthinking,and and diversematerialsthatpromote Up APEX Awardwinnersarechosen YALS wasrecognizedinthecatego- adop final for due are Standards Nov.5–7: 17–23: Oct. 2: 25–Oct. Sept. Sept. 23–25: Sept. E ALA Calend d M Albuquerque, L L ala.org/yalsa. bbooks. B ala.org/alsc. Association National L ate |ALA iterature ibrary ibrary ooks exico, vents

Y Week, S S

oung I ala.org/yalsa. ervices ervice

Teen nstitute, S

Association Y ymposium,

oung

ala.org/

B Adult R New

to anned ead

Children

Atlanta, Adult

ar

Week,

for

- mobile bookmarkwinner national level. and concernsaffecting librariesona keep authorsinformed aboutissues and libraryfoundations, aswellto ies, Friends of theLibrarygroups, ship toconnectauthorswithlibrar - “Authors for Libraries,” apartner- dations (ALTAFF) haslaunched ees, Advocates,Friends, andFoun- ALA’s Associationof LibraryTrust- “Authors for Libraries” ALTAFF Launches events withadefinedduration). ­e-forums (interactive,asynchronous sessions), onlinecourses,and sessions), webcasts(prerecorded opportunities, suchaswebinars(live cludes web-basedlearning ganized intofivecategoriesandin- The newcollaborativecatalogisor- first timeever for websitevisitors. online traininginoneplacefor the Association. velopment opportunitiesacrossthe cases allweb-basedprofessional de- new sectionof ALA’s website,show- a ala/onlinelearning/index.cfm), ALA OnlineLearning(www.ala.org/ Learning Page Created Online New ALA winners. .apexawards.com for afulllistof Visitannual competition. ­ journals andmagazinesenteredthe ness andexcellence.More than3,700 overall communicationseffective- It isdesignedtocentralizeallALA www materials. the websiteandusedinpromotional of libraries,whichwillbeaddedto provide aquoteabouttheimportance division isalsoaskingauthorsto be placedonALTAFF’s website.The hyperlink totheauthor’s websitewill bimonthly newsletter. In a addition, Voice forAmerica’s ALTAFF’s Libraries, $39 willreceiveasubscriptiontoThe and Cybrarians Can Save Us All. of presented by Marilyn Johnson, author orative effort that grew from an idea proclamation. article,and press release,newsletter ple mediatoolsincludeasample Public LibraryinRobbins,Illinois. save thestrugglingWilliam Leonard Wade’s World Foundation tohelp star donated$25,000 throughhis Card Sign-upMonth 2009, theNBA librarycardsignup. DuringLibrary download thePSAatwww.ala.org/ month of September. Librarianscan appear inmagazinesduringthe lic serviceannouncementthatwill image tothecreationof aprintpub- Library CardSign-upMonth. Wade isservingashonorarychairof NBA top-scoring playerDwyane Olympic goldmedalistand2008–09 MonthSign-up Chair NBA Star Named Card This Book is Overdue! How Librarians Authors whojointheprogramfor “Authors for Libraries” is a collab In addition to the PSA, othersam - In additiontothe PSA, Wade hasdonatedhistimeand and distributedtothebranches. the librarysystem’s bookmarks 14. Hiscreation wasprintedon National BookmobileDayApril in conjunctionwithALA’s first bookmark designcontest,held Public LibrarySystem’s youth entry inNewportNews(V Secrist, showsoff hiswinning son ofAaron andSherry Turner Secrist,age5,the z a.) -

Photo: Carole Archer, The Gresham Outlook class has not only learned to use the library, but they they but library, the use to learned only not has class graduating year’s This manager. SPL’s program Pugh, CiKeithia kids,” said the are winners biggest the family, benefits of introducingtheirchildrentoreading. with thechildrenandtheirparents,whointurnlearn care providers.Thelibrarianscreatelastingfriendships fying avitalpartnershipbetweenthelibraryandchild- PublicLibrary,.org) hascollaboratedwithSeattle solidi- cessful yearthatRaisingAReader(www.raisingareader library. the visit they time every use and keep to bag own very their get will children the all Today, different. is today But bags. the returned dutifully have they long, year all week, ery Ev classroom. their from books of full bags red bright day. this special knows a is Everyone mounts. the excitement of the end the story, at book the closes she As for around storytime. gather children the in, comes Library and caregiver expectationsaround reading andbooks. Multnomah County Library, where Raising AReaderraisesparent A happyreader getsherownlibrarycard andbluebookbagat T Early Started Children Gets Reader A Raising “While these friendships benefit each participating participating each benefit friendships these “While This ceremonymarkstheconclusionof thethirdsuc- borrowed have children the long, year all week, Every When the librarian from Seattle Public Public Seattle from librarian the plans. When summer their about chat parents laugh and Children year. school the of at end the activity with buzzes room childcare he - gage their child by sharing a book. a sharing by child their gage en to how learn caregivers and parents helps training This strategies. read-aloud interactive in trained are caregivers and parents and year, per books 100 mately approxi to exposed is child each program, the During country. the across sites affiliate 2,500 its through dren chil 110,000 serves currently It program. engagement parent- and early-literacy evidence-based an offers that experience. educational successful a for prepared better fall the in school enter also will using a library are discouraged by the technicalities. For technicalities. the by discouraged are library a using with unfamiliar many it, of advantage take regularly who those for enough simple is practice this While like. they as books many as borrow to it use and card library a for apply can individuals libraries, other all like Library, ty Coun Multnomah At ways. traditional in library the use not do who literacy, low for risk at families and families immigrant targeting in ally trusted a been has Reader crisis. this mitigate to helping are Reader A Raising as such programs literacy Early school. in success for needed skills reading early the lacking ten kindergar enter children U.S. all of half nearly that fact the to contribute also but literacy, early for picture grim a paint only not statistics These homes. their in books age-appropriate any have not do families low-income of 61% nearly that unaware completely are 75% Another school. elementary in up catch will they unprepared, kindergarten enter children if that believe incorrectly Americans of 73% Foundation, Pearson the by survey 2009 a to According success. school for critical skills literacy early and bonding, parent-child development, brain healthy fosters program the routine, cuddling” PublicLibrary.Raising AReadergraduatesfromSeattle continue thepracticeof borrowingbooks,justlike the childrenreceive abluelibrarybagtokeepprogram, and with theirlocalpubliclibrary. Attheculminationof the basis. ThroughRaisingAReader, familiesareconnected award-winning booksintochildren’s homesonaweekly The programworksbyrotatingbrightredbagsfilledwith for success Reading Raising A Reader is a national nonprofit organization organization nonprofit national a is Reader A Raising For Multnomah County (Ore.) Library, Raising A Raising Library, (Ore.) County ForMultnomah “book daily a in parents engaging of mission its With Perspectives |T ren d - - - s - -

11 americanlibrariesmagazine.org | august 2010 12 americanlibrariesmagazine.org | august 2010 B DefineCensorship Playwrights shown thesuccessof RaisingAReader: Reader. A Raising of director executive Miller, Gabrielle bag,” said Reader A Raising blue the with library local their visit to tations invi personal extending and collection, good a in found be can that children’sbooks quality of variety the of awareness an develop families helping evenings, parent scheduled at them with talking by program the into ents library. a approaching with miliar fa not are that families for services library to duction intro comfortable and gentle a offer to libraries with works Reader A Raising practice, library traditional barriers. all are transportation and fines, overdue cards, library like things people, these from from special interest groups. The pressure to Catholic due forum League public condemned any in told be cannot story a when is censorship that asserting censorship, are decisions Class the of finance. they plays quality the about caring of instead in money only making interested being of producers Broadway accused and of author censor the of Albee, ship. definition the on McNally and Albee between chairs. Friedman which Council, Leadership Speech Free Censorship’s Against Coalition National the by sponsored was event The playwrights. four the with dialogue informal of Media, for Open Road an Integrated and CEO CEO current of HarperCollins former Friedman, Jane of Manhattan apartment the in 23 June gathered and of supporters the First Amendment artists, writers, publishers, Forty ship. D and McNally, playwrights Terrence Albee, Edward fellow with evening an spent Rapp Adam author young-adult T avid Henry Hwang discussing censor discussing Hwang avid Henry ren McNally, who has won Tony Awards for his plays plays his for TonyAwards won has who McNally, sparring verbal some to led conversation evening’s The n More thanadozenindependentevaluationshave par ease partners library its and Reader A “Raising to conform families these that insisting than Rather

Conference in Washington, Washington, in Annual Conference ALA’s to heading efore h Zo Story Zoo The and In Norfolk, Virginia, the number of parents parents of number the Virginia, Norfolk, In d Love! Love! Valour! Compassion! s |Perspectives , both of which have been censored, censored, been have which of both , Woolf? Virginia of Afraid Who’s D disagreed that economic .C., - Albee, Terrence McNally, andAdamRapp. Playwrights DavidHenryHwang,Edward Master Master - - - - - o hs eet play, recent his for sion.” and business leaders committed to the defense of free expres legal, cultural, is a of council “The group intellectual, noted. she defended, be must expression and inquiry, thought, of freedom that in is the united conviction Association, Library American the including organizations, nonprofit 50 national Executive NCAC said line,” front the on others and teachers school high help to said. Rapp emerged, Children Metal The for nucleus the that book his on views their present sides both hearing and town that to going after was It Pennsylvania. Laureldale, in School High Muhlenberg by banned was center, detention youth a in life about 1990), Street, (Front Tree Buffalo The caregiver behaviors around books and reading.” consistently show substantial gains in changing parent and librarian at Multnomah County Library. “Our evaluations tion results that Raising A Reader has,” said Nell Colburn, 27%. to 6% from increased month per once least at library the to children preschool their taking parents Spanish-speaking of number the program, the children; older or 5-year-olds Start Head other than knowledge book in higher 59% and prereading in higher 69% scored Start 75%; by increased week per times more or five children with books sharing “The National Coalition Against Censorship must exist exist must Censorship Against Coalition National “The “No other library service has the outcome-based evalua n n

In Santa Clara County, California, after completing completing after California, County, Clara InSanta Head in 5-year-olds Reader A Raising Nationally, — Rocco Staino, New York Library Association York New Library Staino, Rocco h Mtl Children Metal The ences with book banning as the basis basis the as banning book with ences experi his used award, Honor 2010 Printz a received 2009) (Candlewick, McNally. with agreement in Butterfly, M. of author the as known best Hwang, said ship,” Worth, Texas. Worth, at Tarleton State State Tarleton at year this was canceled performance its play his D Adam Rapp, whose book book whose Rapp, Adam I a ok iapas i’ censor it’s disappears, work a “If irector Joan Bertin. The alliance of of alliance The Bertin. Joan irector Corpus Christi Corpus manager outreach community U – . In 2005 his book book his 2005 In . niversity near Fort Fort near niversity Alicia Santamaria Santamaria Alicia Raising A Reader A Raising , he noted, and and noted, he , Punkzilla - - - -

Photo: James Patrick Cooper

Photo: Emily Buck Photo: James Patrick Cooper

Photo: Emily Buck for beginning readers. safe and nurturing environment Therapy dog programs provide a C cause thesedogs are tified therapy dogs toparticipatebe- therapy dogprogramsonlyallow cer- blanket orrug.Librariesthatoffer all timesandthattheymustsit ona sity thatthedogsremainonaleash at ing, andtheyareawareof theneces- on properbehavioranddoggroom- But therapydoghandlersaretrained dogs’ beingmessyormisbehaving. in thelibrary, duetofears of the sessions, somehesitatetoallowdogs country offer therapy dogreading programs.” reading their in dogs trained specially using of idea the exploring in interested are who managers bookstore and ers, teach librarians, school and public for resource a “is site The grams. pro reading dog therapy aging encour to dedicated website a com, librarydogs. started has she that it like others and program this in believer strong a such is Laube ian. Ital and French, Spanish, English, in to read been has Sunny years, five of course the Over readers. gling strug assists and encourages which program, Your Breed to Read the of read. kids to listen to month a twice library the visits he Laube, Gloria handler, his with and dog therapy certified a is collie, 80-pound an Sunny, together. cuddle Sunny and he reads, he As begins. and down sits Buck Christopher hand, in book With Sunny. to read to Library County Diego San of G While manylibrariesaroundthe part a are handler his and Sunny ood Dog. S to the La Mesa branch branch Mesa La the to come has 7-year-old, bubbly a hristopher, - - - - - book.” really lookslike heislisteningtothe likes reading toSunnybecause“he their readingskills.” Christopher practicewith ing thechildrenextra serves avaluablepurposewhilegiv- stress, sothisphysicalinteraction lower bloodpressureandreduce turn apage.” children petSunnyeachtimethey audience. According to Laube, “Some are perceivedasbeinganoncritical than aparentorteacherbecausedogs reading toafurryfour-legged friend Children often feel more comfortable beginning andstrugglingreaders. safe andnurturingenvironmentfor insurance policy. certified therapydogscomewithan safe Andall tobearoundchildren. ment thatiscalmandtheyare tested toensuretheyhaveatempera- @ Y oung Christopherreads tohisfavoritepooch,Sunny, atSanDiegoCountyLibrary. it. L Christopher’s mother, Emily Buck, Petting dogshasbeenshownto Therapy dogprogramsprovidea Read more at http://bit.ly/PLA2010presentation. at more Read isten. cited to read, thatisasuccess.”cited toread, who doesn’t usuallywanttoreadex- dog and“anytime youcangetakid who arethemosteagertoreada program itisthestrugglingreaders read toadog.Gastilsaysthatinher that kidsof allagesareexcitedto called PAWS toReadandhasnoticed County Library, offers aprogram the Lakeside branchof SanDiego ing normallyafterafew weeks.” who would barely whisper were read- confidence socially. Some children ers aswelldevelopmoreself- dren “becomemoreconfidentread- grownup.” Laubehasalso seenchil- byjustreadingtoa erwise gotten confidence thathemaynothaveoth- “has givenChristopherasenseof to Your andsaysit Breedprogram, has seenpositiveeffects of theRead Janet Gastil,children’s librarianat Anna Hartman, children’s–Anna Hartman, librarian San DiegoCounty(Calif.)Library La Mesa branch

13 americanlibrariesmagazine.org | august 2010 14 americanlibrariesmagazine.org | august 2010 P south carolinawinetasting I New ProQuest Platform ization.” At one billion documents, documents, billion one At ization.” custom mass of code the “cracking as redesign the behind process the explained Patel Bipin CIO Quest with ing day.” meet every Ina them address to use can we technologies new and needs “We’re uncovering release. press 28 June a in CEO, ProQuest Kahn, Marty said libraries,” their from get can users what for standard platform. current its with possible not ways in content creating and sharing, gathering, in users aid to infrastructure adding and Search, Extended ProQuest through bases data non-ProQuest to users ing connect also while framework, single a into content ProQuest all unify to promises redesign ground-up The summer. this form plat redesigned completely a out T mproves I ren “We’ve … set an entirely new new entirely an set … “We’ve in Washington, D.C., to roll roll to D.C., Washington, in Conference Annual s ALA’ at plans unveiled roQuest American Libraries American d s |Perspectives , Pro , - - nterface, Access Expands - - - - all their datasets into one search one into datasets their all combining on worked they’ve cause be results search lightning-fast delivers ProQuest explained, Patel end, front its to database a nects con that software the or dleware, mid the simplifying By front-end. and middleware business: for vie providers as out stand factors two tools, delivery competing different, over content same the providing ten of are vendors where scape land mation time.” right the at tools right the “delivers that experience user end- an achieves ProQuest explained, Maynard Scott Manager Marketing Senior users,” as the of eyes the “through documents those into interface the building by but database, XML cle Ora largest world’s the is ProQuest In an infor Inan - - - every day.” every them address to use can we technologies new and needs uncovering “We’re — Marty Kahn, ProQuest CEO ProQuest Kahn, Marty - - - and Bonefish Grill. and Spirits, Wine and Southern Carolina, ofShield South Blue by Cross/Blue part, in sponsored, and group Friends library’s the by hosted was 12. June event The Library (S.C.) County Public Richland at of wine 30 varieties than more featuring event time Vine benefit,first- a Literary $10,000to raise The during 250More people than helped - - tween ProQuestdatabasesandcon- libraries tobuildconnectionsbe- Searchenables Quest Extended search within its own databases, Pro- databases. ple multi over searches subject guided offers ProQuest Third, dataset. each to unique techniques search leveraging one, specific a on search can databases ProQuest’s with to box search single a with page ing land a demoed Maynard First, els. lev different three of any at search can users means index catch-all index. able In additiontooffering better massive, the end, front the On users familiar familiar users Second, search. a beginning fore be database a choose to quired re not are users that so bases, data multiple across search ------late summer. late in platform new the to customers worldwide. surveys 6,000 over and group, user every from subjects live with ing test regular personas, by informed is process development agile The process. research the to value add don’t that features extraneous avoid to as so need, specific a addressing feature each purpose,” “for designed is architecture technology new the changing. and expanding constantly are roles user where time a in relevant products the keep to aims content generated user- adding noted, Patel mation, infor of producers becoming more and more are information of sumers con where world Ina e-resources. of administration simpler and sults re search faster boasts ProQuest search, one into unified is databases articles. unwanted to click-throughs reduce to pop-ups preview article and period, time publication to according results row nar to ability the sites, media social on articles share to buttons as such web, the on elsewhere discovery and search to common features some utilizes page results search The discovery and Search explained. ing outtooriginalarticles,Patel tent inProQuest’s databaseandlink- storing abstractsfromoutsidecon- Seemless integrationisacheivedby ness Week contentisforthcoming. tent fromTime,andaccesstoBusi- The platform alreadyintegratescon- tent withinProQuestsearchresults. have accesstocurrentpopularcon- Open Web ArticleLinking,users sites allovertheopenweb.Through steps tointegratecontentfromother nology. Thecompanyhasalsotaken using SerialsSolutions’ linkingtech- tent fromupto20outsideproviders, ProQuest will begin migrating its its migrating begin will ProQuest that stressed Patel Nonetheless, multiple from content Because

—Sean F. Fitzpatrick —Sean - - - - - ■

■ Publisher abstracts to key key to abstracts Publisher ➤ Full-text links to: links Full-text ➤ electronic of Coverage ➤ searchable Fully ➤ with 1926, to back Indexing ➤ and media, new Film, ➤ language, of Teaching ➤ literatures and Languages ➤ two than more Search ➤ for more information. more for [email protected] E-mail The Authoritative Resource for Books and and Books for Resource Authoritative The

■ journal articles journal and scholarly Web sites Web scholarly and journals, electronic books, monographs book for contents of volumes print retrospective of digitization studies cultural composition and rhetoric and literature, Chinese and Arabic, Turkish, Russian, to German and French, Spanish, from articles and books million Articles on Literature, Language, Film, Film, Language, Literature, on Articles ■ ■ ■

ProQuest’s Disserta- ProQuest’s Muse Project JSTOR ■ tions and Theses and tions Linguistics, and Folklore and Linguistics, www.mla.org 576-5160 646 fax 576-5155 646 10004-1789 NY York, New floor 3rd Broadway, 26 Association Language Modern contact: please information, editorial For www.proquest.com 521-0600 800 ProQuest www.oclc.org 6251 ext. 848-5878, 800 OCLC www.cengage.com 487-8488 800 Learning Cengage www.epnet.com 653-2726 800 Services Information EBSCO contact: please tion, informa- subscription For vendors. online our tact con- capabilities, linking full-text additional For An Online Database Online An ■

15 americanlibrariesmagazine.org | august 2010 16 americanlibrariesmagazine.org | august 2010 T cheers forreading S L elected officials, and raised their more than $144,000 online, called 130,000 who wrote letters, donated site. The open letter credited “the thank-you message on the NYPL web out loud and clear,” read a poignant $37-million budget cut. “You spoke system had dodged a catastrophic 24 with the announcement that the members heaved a sigh of relief June online. heard themselves making 1,061 another level—with federal the at funding library full for up speak to 29 June Hill Capitol on ed descend boosters library of swarm a as even budgets local finalized their of stock taking were porters sup library front-line tenacious of Thousands timing: the about symmetry curious a was There it. of back the see to glad undoubtedly T ren New York Public Library staff ibraries R ome R many a library advocate is is advocate library a many and over, about just is ride roller-coaster FY2010 he d s |Perspectives elieved, All Wary - each FY - - between Gov. ChrisChristie andthe tion heraldedabudgetagreement negotiating as of mid-July. which union and library officials were sent apiece would be rescinded, 350 pink slips Queens and Brooklyn two; still in play was how many of the brary” web page longer than the other Library maintained its “save the li week.” A pragmatic Brooklyn Public mains open an average of five days a suring every one of our libraries re “making libraries a priority, for en ing $17 million to the budget, thus cials and supporters alike for restor thanks to elected offi Library offered public week service. Queens to ensure five-day-a restore enough funding and the city council to ing Mayor Bloomberg City Hall” with convinc voices on the steps of The New Jersey LibraryAssocia- face-painting. visit byMaxtheBunny, and by TheSugarFree Allstars,a included amusicalperformance Library. Theprogram kickoff Friends oftheDentonPublic South RotaryClub,andthe Municipal Electric,Denton Archives Commission,Denton by theTexas StateLibraryand the ReadingExpress,” sponsored Summer ReadingClub,“Catch Denton (Tex.) PublicLibrary’s celebrates herparticipationin Maggie Wildersmith,9months, 2011— - - fiscal year. fiscal past the of back the see to glad undoubtedly is advocate library a Many - - - - five dayslater. that Sanford’s vetowasoverturned ed withlawmakers sopersuasively work channels,whointurnconnect - through traditionalandsocial-net - David Goblemarshalledadvocates libraries. public for funds stimulus in million $1.172 and aid state in million $4.65 of veto devastating Sanford’s Mark Gov. of override an win to opportunity of window narrow a had community Carolina’slibrary South months, for cuts draconian off fought tween), be in points countless and lotte, Char Angeles, Los Boston, in those as well (as libraries Pennslyvania and thelateRep.John Murtha. Arlen Specter centers honoringSen. dell okayed$20millionfor library in FY2009–10. However, Gov. Ren- to publiclibrariesafterlosing28% would absorba9.1% cut instateaid egizing asof mid-July abouthowthey woes of theirmunicipalities. remained vulnerabletothefiscal However, manycommunitylibraries contend witha$6-millionreduction. were countingthemselvesluckyto Newcut. Jersey’s publiclibraries stead of suffering a$10.4-million June 24VinelandDailyJournal. In- tive DirectorPat Tumulty saidinthe South CarolinaStateLibrarian and Jersey, New York, New While Pennsylvania librarieswerestrat- next year,”next NJLA Execu- won’t happenagain but itdoesn’t meanit breathe asighof relief, State Library. “We can and theNew Jersey for resourcesharing FY2010 fundinglevels legislature thatrestores —Beverly Goldberg - - to Iraqofanonline librarytheU.S.builtin2006toenrich the The U.S.Departments ofDefenseandStatehaveceded control i elsewhere inEurope.”—Agence FrancePresse, June15. at anewsconference that“There are few projects onsuchascale of European history. LibraryDirector JohannaRachingerasserted firm todigitize400,000copyright-free booksthatspans400years lion-euro ($37millionU.S.)agreement thatenablesthesearch The AustrianNationalLibraryandGooglehavereached a30-mil- austr Workers ofAmerica. Gadgets, July2;SpeedMattersReportoftheCommunications the averageuploadspeedwas1.1Mbps.—MSNBC:Tech and internet downloadspeedintheUnitedStateswas5.1Mbpsand for getting100MbpsaccesstoeveryFinn.In2009,theaverage internet connection,andofficialshaveset2015asthedeadline that everycitizenhastherighttoa1Mbps(megabit-per-second) July 1Finlandbecamethefirstcountryinworldtomandate F the mid-19thcenturyneighborhood.—PlanetVectorworks, July6. in June.Criticsare stating thenewlibrarywillblendnicelyinto of theFuture” basedonthe 3Drenderings andplanssubmitted library inGhentthatawedjournalistshavedubbed“TheLibrary Aranda PigemV Belgian architects Coussée andGoristheSpanishfirmofRC BEL Green.—BBC News,June7. just behandedtoGoogle?”saidWelsh NationalLibrarianAndrew lection, theyhavepaidtobuilditupovertheyears,whyshould library’s 350staff members.“ThepeopleofWales ownthiscol- collection, anendeavorthathasinvolvedaboutone-third ofthe Library ofWales hasbegunonitsowntodigitizemuchof As oneoftheUnitedKingdom’s copyrightlibraries,theNational wales ra I NLAND q GI UM i 5 a 1 4 3 2 ilalta havewonthedesigncompetitionforanew Gl obal Rea 1 2 5 and someearlyone-reel westerns.—NewYork Times,June 6. tively, byJohnFord andMabelNormand,aClara Bowvehicle, cultural significance,theworksinclude twofilmsdirected, respec- National FilmPreservation Board. Chosenfortheirhistoricaland Foundation, thecharitableaffiliateof theLibraryofCongress’s ing totheU.S.withfundingfrom theNationalFilmPreservation recently discovered intheNewZealandFilmArchive are return- Some 75long-lostsilentmoviesamong atrove ofAmericanfilms new their booksfrom anoldbullettrain.—JapanProbe, June27. ernment thoughtthatchildren wouldenjoythetreat ofgetting turned intoachildren’s libraryinAkishima,Tokyo. Thecitygov- A decommissionedbullettrain(Shinkansen)locomotivehasbeen japan and 650.—TheIndependent(U.K.),July6. two 10-inch-thickvolumeswere writtenongoatskinbetween330 to theearly11thcentury, carbontestinghasrevealed thatthe years olderthanscholarshadpresumed. Insteadofdatingback Monastery innorthernEthiopiaforcenturies,are hundreds of which havebeenkeptintactbythemonksofAbbaGarima Researchers havediscovered thattheillustratedGarimaospels, eth New Vision, June8. to travellongdistancesforchildren’s reading material. —Kampala seats 200.Before thelibrary openedinApril,area residents had by theNyakaAIDSFoundationandhasacommunityroom that The five-room NyakaBlue LupinCommunityibrarywasbuilt remote villageofNyakawith printmaterialsandinternetaccess. The firstpubliclibraryintheKanunguDistrictnowserves u of HigherEducation,June7. financed nonprofit group sincetheproject’s inception.—Chronicle Science LibraryhadbeenunderthetrustofaCongressionally resources availablethere toscientificresearchers. TheIraqiV 3 g anda 6 io z p 7 ealand 4 i a 8 ch 6 7 9 8 irtual 9

17 americanlibrariesmagazine.org | august 2010 18 americanlibrariesmagazine.org | august 2010 Listen tothedrumBEAT than 30 books of poetry and prose, Merwin has received received has Merwin prose, and poetry of books 30 than Wilbur. Richard and Dove, Rita Hass, G Louise Kooser, Ted Hall, Donald Simic, Charles position, the including in served have who poets distinguished of line long a joins and laureate poet as Ryan Kay succeeds rosemary.’” the to bees brings the that language/ untaught archaic/ its in time/ the at known be could what beyond/ vived like ‘it a where sur library, something in rediscovered be might ‘map’ this that beyond—and map the heartland help us might within of land the heart to seems that land,’ Merwin a suggest itself. life about of wisdom headwaters to half-hidden from the flowof thingsin everyday life upstream us leads “He appointment. the in said a announcing Billington news release audience,” vast a to accessible time, same the series O literary annual Congress’s of Librar-y the open to for 2010–2011 and is scheduled as laureate poet serve will Merwin poetry. in consultant laureate poet 17th library’s L W. Named S. Merwin Poet Laureate T lück, Billy Collins, Stanley Kunitz, Robert Pinsky, Robert Robert Pinsky, Robert Kunitz, Stanley Collins, Billy lück, ctober 25 with a reading from his work. his from reading a with 25 ctober ren During a 60-year career in which he has written more more written has he which in career 60-year a During Merwin Stanley William 1927, 30, September Born at and, profound often are poems Merwin’s “William July 1 that W. S. Merwin has been appointed as the the as appointed been has Merwin S. W. that 1 July announced Billington H. James Congress of ibrarian d s |Perspectives I n his poem ‘Heart poem his n - - language.” spoken the evoke to poems the wanted I whereas page, poems to the the to poems the stapled punctuation that feel to come had “I

—W.Merwin S. he is passionately interested in the natural world.” natural the in interested passionately is he Wordsworth, William “Like Center. Literature and Poetry want readers more,” said Patricia them that makes about is quality there a things, nourishing learn to me write.” to help might process the that hoping cipline, Spanish and French. “ French. and Spanish National Book Award for poetry. for Award Book National lection of Congress for for Congress of Library the from Prize Bobbitt Johnson Rebekah the won of of Sirius for 2009 in recently just Prize, Pulitzer the of winner He is a award. two-time literary major every nearly “Although his poems often deal with simple everyday everyday simple with deal often poems his “Although “Merwin’s influence on American poetry has been been has poetry American on influence “Merwin’s Migration: New and Selected Poems New Selected and Migration: and in 1971 for Present Company Present f Poems of to troduction in his in wrote Merwin page,” the to poems the stapled punctuation that “ use punctuation. the of relinquish to 1960s, the in O said. release LC news the profound,” wide array of languages, including including languages, of array wide a from plays and poetry translating to dedicated long been has also win Mer in.” them taking to essential be to them of hearing the wanted and poems to evoke the spoken language, I ften noted by critics is his decision, decision, his is by critics noted ften started translating partly as a dis a as partly translating started The Carrier of The Ladders Carrier program. of thelibrary’s summerreading drummer. Theeventwaspart about her25-yearcareer asa Ralston, whospokeandsang drums were provided byConnie Grissom branchJuly6.The (V than 30drumsatNewportNews Nigerian, andLatin,onmore origins, includingCherokee, a circle toplaysongsofvarious Children andtheirparents form a.) PublicLibrarySystem’s . “Whereas “Whereas . G ray, ray, head of the library’s . His retrospective col retrospective His . The Second Four Books Books Four The Second I had come to feel feel to come had won the 2005 won 2005 the I wanted the the wanted The Shadow Shadow The . . I n 2006, n he 2006, - - - -

Photo: Mike Wagner/Newport News Public Library System Photo: Mike Wagner/Newport News Public Library System C story, 67,000-square-foot structure structure 67,000-square-foot story, four- this Technology, of Use Best for Award LEAF 2007 the and Award Technology Level Society ASHRAE Place First 2010 the of Winner building. green ambitiously an as noted is mons Com mation realization. energy-savings its for colades ac and tention at worldwide attracting is now that library research all-digital an Commons, Information Klarchek J. Richard four-story its with did Chicago University Loyola what exactly is that But usage. energy duce re to supposed is that building high-performance a for call plans your if idea good a not probably is Michigan Lake Chicago’s of R I All-Digital Loyola’sInfor educes Energy Consumption glass library on the shore shore the on library glass all- an building you tell would wisdom onventional - - - - the university’s students. university’s the for destination popular a become has building the qualities, performance high- the to addition In - nformation Commons design,” says Devon Patterson, AIA, AIA, Patterson, Devon says design,” sacrificing not while nology, tech conservation energy ting-edge cut incorporated and lake the on Chicago in library digital all-glass ings in published servation. con resource on focused chitecture ar campus of era new a in ushering while research, and study for ment environ conducive highly a create to designed was building The tion. consump energy reducing while quality air indoor and comfort mal ther maximize to systems neering engi and architectural integrates According to a recent case study study case recent a to According , the Information Commons’ Commons’ Information the , High Performing Build Performing High dards. stan Engineers’ Conditioning Air- and ing, Refrigerat ing, Heat of Society American than better 46% is tion consump energy “We built an an built “We ------views.” Michigan Lake great the of tage advan full taking and campus the into seamlessly building the rating incorpo while studying, to dition ad in students fellow with meet and interact can they where place a with students providing building, tional func a be to library the designed “We SCB. of president Lahey, John says building,” high-performance a create to combined been have that systems mechanical advanced of combination a than more much students. versity’s uni the for destination popular a become has building the Commons, Information the of qualities mance experiencing.” are we savings energy sulting re the and building the into nology tech the integrated we how see to coming are world the over all from “People (SCB). Buenz Cordwell Solomon from project the on tect archi lead and principal AP LEED “The Information Commons is is Commons Information “The high-perfor the to Inaddition on LakeMichigan. Information Commonslooksout Loyola University’s energy-efficient ------

19 americanlibrariesmagazine.org | august 2010 20 americanlibrariesmagazine.org | august 2010 many years to come. to years many for space energy-efficient quality, high- a with faculty and students the serve will that facility library 24/7 flexible a is it Engineering; Elara and Partners, and Halvorson Transsolar, consultants neering engi specialized and university, the team, design the by innovation and automatically. adjust and data climate the to respond all blinds and shades, windows, The tions. condi exterior the monitor sensors additional while building, the in with levels CO₂ and humidity, ture, tempera the monitor that systems sensor with automated, completely is Commons Information the ing, T ren As a LEED Silver–certified build Silver–certified LEED a As The building shows forethought forethought shows building The Solomon Cordwell Buenz, Chicago Buenz, Cordwell Solomon d s |Perspectives – Ted Strand, AIA principal

- - - - - Anythink expansion complete the helpofWright FarmsMetro District. as acomputerlabandmeetingrooms. Itispartofanine-acre parkbuiltwith indoor/outdoor fireplace, children’s andteenareas, andacybercafé,aswell efficient heatingandcoolingsystems,theWright Farmsbranchincludesan district’s makeover. Constructedwithrecycled materialsandrunonenergy- think Wright FarmsbranchinThornton,Colorado,thefinalbuilding ribbon-cutting oftheRangeviewLibrarySystem’s 45,000-square-foot Any- More than4,000AdamsCountyresidents gathered July10fortheofficial   (MARA)  (MLIS)  LIVE ANYWHERE for Library andInformation Science. you attend ourGlobale-Campus http://slisweb.sjsu.edu SanJoséGateway Ph.D. Program Executive MLISProgram MasterofArchives andRecords Administration Master ofLibrary andInformation Science while while

Photo: Kent Meireis Photo: DaVinci Institute the new model be? model new the will What model. economic tainable sus a be not will publishing on-paper ink- years, 10 within that You’ve said T Why? stay. to here are libraries said you’ve futurists, many Unlike SLOAN: TOM live webcasts, digital book signings, signings, book digital webcasts, live like things in engage to more icantly signif pay to willing be will Readers plummet. will books on-paper ink- of sale the and soar, will books, traditional of price the of fraction a cost which downloads, digital of number the time, same the At $20. under to dropping readers book of cost the with competition, pricing fierce see will we years, few next the Over readers. book digital new 20 over saw Vegasand Las in Show Electronics Consumer the tended an all-out assault. assault. all-out an waged have many not but library, a into going dollars of value the about argue Some libraries. like don’t who people few very are ly.There ral will communities which around entity powerful a remain will itself library the but change, will inside what’s happening of function and role The exist. they where munities com the for activities of nerstone cor a become have and years 4,000 nearly for forms various in around homas W I tive changing to ising Da NEWSMAKER: T llinois,

their V

inci director

future F executive ithout

I asked communities rey nstitute,

world

for :

consulting of F Libraries have been been have Libraries

rey those

DuPage

around director

In January, I at I InJanuary, writes

to

and libraries discuss

L a them.

and

and

ibrary crystal quickly

speaks

senior

that

Tom strongly S -

ball,

ystem adaptable -

- - future. S - -

F homas futurist about loan,

Thomas

library? Outpost Electronic an is What posts.” Out “Electronic becoming libraries about spoken and Youwritten have libraries? of future the on impact est great the have will think you do eas ar transportation and government, education, business, in trends What cally generated content that is is that content generated cally organi self-paced, with learning, hyperindividual around revolve will education of future The builder. courseware rapid a with courses create to world the around all perts ex enables that system iTunes-like an around oriented be will systems education Future systems. ucation ed tomorrow’s from come will pact they ever paid for books in the past. the in books for paid ever they than sessions talk-back vibrant and mation will continue to evolve. to continue will mation infor the with interacting for ods meth our and escalate to continue will information access to need our numbered, be may books ditional tra of days the though Even munity. com surrounding the of needs the with synced be outposts electronic and experiment, to begin will ties communi that is Myhope vary. will purpose and shape, Size, place. ing gather community a be to designed library central a of branch satellite

connected in

G execu

a

eneva,

at to prom F

the the

rey, - An Electronic Outpost is a is Outpost Electronic An

Perhaps the biggest im biggest the Perhaps - rey

------form tomorrow’s libraries. tomorrow’s form help will that place taking dreams beautiful of lot a are dreams.”There their of beauty the in believe who those to belongs future “The said, once Roosevelt Eleanor As libraries. in done being things ative cre the with impressed always am I them. around world changing the to adapt to how know they importantly, most and serve, they communities the with relationship dependent mutually a created have They stinct. in survival a have they because stay to here are libraries questions, first be interested in this trend? this in interested be libraries should why and model ness busi One” of “Empire the is What to your visits? your to prior know didn’t you that libraries about learned you have What country. the across groups library to spoken and libraries of hundreds ed visit you’ve years, few past the Over courseware. creating people for laboratories working the become to tential po the have Libraries 24/7. demand on- available and modality-diverse libraries need to experiment with. experiment to need libraries that area interesting an is This base. customer global a and overseas manufactured products with ations oper massive have number growing A providers. service freelance as others still and businesses, sulting con or coaching as others dentist, or doctor a of that like practices private as exist Some influence. far-reaching with business son one-per a is business One” of pire Interview |TREN

Going back to your your to back Going

An “Em An z D - - - S ------

21 americanlibrariesmagazine.org | august 2010 OPINION | Public Perception How the World Sees Us

“The Great Hall was restored in 1990, our public computers? That’s brilliant.)” “With the internet but this one building tells only part of MARILYN JOHNSON, author of This Book and e-books, do we the Ellis Island story. The 30 unrestored Is Overdue! in “U.S. Public Libraries: We buildings that served as the hospital, Lose Them at Our Peril,” an editorial in the really need millions psychiatric ward, morgue, and library , July 6. for libraries?” tell a different story about suffering Fox-TV reporter Anna Davlantes in a and perseverance that is perhaps even “This is how the world works: The lonely segment titled “Are Libraries Necessary, or a more compelling.” striver with bad hair and serious over- Waste of Tax Money?” WFLD–Chicago, June 28. Lorie Conway, producer and writer of bite who is scratching out her thoughts Forgotten Ellis Island, in a 2010 Save Ellis in the Omaha Public Library is facing a June 24 retention of three full-time librar- Island brochure requesting donations to wall of sheer granite a thousand feet ians to maintain services at Somerville preserve what the National Trust for His- high and luckily for her she doesn’t (Mass.) Public Library’s three branches, toric Preservation calls one of the 100 know it now but someday she will and June 28. most endangered sites around the world. my heart goes out to her.” Garrision Keillor on the unfair advan- “I might have put up a good fight “Though I’ve spoken frequently during tages society lavishes on the beautiful, against some of the men I’d met when the 23 years since publishing my first syndicated column, June 23. my dad took me along to librarians’ book, I can honestly say that I’ve never conferences, but Norbert was no typi- felt better about a presentation . . . I’m “I loved the books but I needed the cal librarian.” sure my audience of forward-thinking, librarians.” Adam Langer on a “thug librarian” char- eco-friendly librarians played a part.” Boston Globe correspondent Danielle acter in The Thieves of Manhattan, his PBS Simple Living host Wanda Urbans- Dreilinger, reminiscing about her child- forthcoming novel from Spiegel & Grau, ka on her 2009 appearance at the Ameri- hood library experiences in reporting the July 2010. z can Library Association Annual Conference in Chicago, The Heart of Simple Living: 7 Paths to a Better Life (Krause Publications, 2010). permission. “The people who welcome us to the with library are idealists who believe that Used

accurate information leads to good de- 6. cisions and that exposure to the intel- June lectual riches of civilization leads to a better world. The next Abraham Lin- coln could be sitting in their library, august 2010 llustrations, I

| teaching himself all he needs to know and

to save the country. While they help us get online, employed and informed,

librarians don’t try to sell us anything. Cartoons

Nor do they turn around and broadcast

our problems . . . because no matter ranlund G how savvy this profession is at navigat- Dave ing the online world, it clings to that © old-fashioned value, privacy. (A profes- This June 6 panel captures the sentiment in communities across the country over the sion dedicated to privacy in charge of americanlibrariesmagazine.org gutting of library budgets to alleviate revenue shortfalls.

22 On My Mind | OPINION Better None Than Bad

When it comes to signage, nix the negative by Leah L. White

quick search of the when they create signage in an effort lost and confused, or having bad sig- photo website Flickr to shift blame or passive-aggressive- nage that not only confuses users but for the keywords ly punish users for presuming they can make them frustrated and in some “library signage” can have certain rights while using the cases angry? Aproduce interesting results. You library. Such negative signage insults will find everything from café- our patrons instead of guiding them Keep it simple style chalkboard advertisements or communicating policies in a posi- Easy-to-read, nonjudgmental signage to sheets of white paper with a tive and efficient manner. A well- is the best practice. It’s important for few pieces of clip art thrown in. written sign, inviting and creatively library staff to remember that even if Poor visual communication can designed, can do so much; an insult- we are frustrated, trying to convey that create a frustrating environment for ing sign has the potential to do more frustration in sign format is never users, but it’s a practice that librarians damage than good. worth it. The sign will simply make the commonly cling to. People eating in Many library users return to library look like the bad guy or in most your library? Tape a piece of paper to libraries because there is something cases, completely out of touch. Positive the wall with a picture of a burger that special that keeps them coming back. and effective communication with our has a large red X However, if you wel- users is vital to libraries: “Welcome” through it and The hallmark come them at the and “Need Help? Ask Your Librarian.” there you go, of a really entrance with in- As Jeannette Woodward notes in problem solved! sulting signage, Countdown to a New Library: Managing Our desire to good system people will think the Building Project (second edition, avoid confronta- is its ability to twice about patron- ALA Editions) “The appropriate use tion and our in- respond to the user’s izing such an insti- of signs can considerably reduce the ability to tution. number of simple directional ques- understand the need to progress from What would hap- tions asked at service desks, as well user get in the way general to specific pen if we took all as make users aware of the full range of providing the information and provide those signs away? of library services and resources highest level of While the situation available to them.” The hallmark of a service. Bad signs directional information would not be ideal, it really good system “is its ability to exist in all types of at decision points.. is still preferable to respond to the user’s need to prog- libraries, victim- poor signage. Pa- ress from general to specific infor- izing users without bias and leading to trons would consistently need to ask mation and provide directional some unwelcome encounters. It for assistance at service points. While information at decision points where

makes me wonder if a bad sign is truly it is nice to have those stats, the time choices must be made.” august 2010

better than nothing or just making of the staff could be better spent. When in doubt, keep it simple and |

things worse. Now let’s take the example of diffi- keep it positive. If that cannot be con- Signs can serve several functions cult-to-read or inaccurate signs. What veyed in a sign, then nothing is better. but generally fall into two categories: would the users do then? They would Let us not forget that old adage: If you library marketing and communicat- find resources in another way that don’t have anything nice to say, then ing library policies. Many librarians doesn’t involve the library. In both of say nothing at all. z and administrators agree that it’s im- these situations, the patron thinks portant to communicate that the less of the library, but which is worse? LEAH L. WHITE is access services assistant at the Pritzker Legal Research Center at library is a pleasant and studious in- Having to interact with patrons in or- School of Law in

stitution, but sign-makers go astray der to assist their needs when they are Chicago. americanlibrariesmagazine.org

23 24 americanlibrariesmagazine.org | august 2010 Hope, Hype, andVoIP Riding thelibrarytechnologycycle A over the web. I imagined video consul librarians provided public services like Skype could transform how gelist. I predicted that applications de facto role of video reference evan emerge several years ago, I took on the smart mobile devices. cutting feature on cell phones and mobile VoIP is fast becoming a cost- outstrip fixed-location options, but Cellular subscriptions continue to nology has two implications for VoIP: to IP phones. The rise of mobile tech ganizations have made the transition webcams are common, and many or and video chat proliferate, embedded Skype’s popularity is established, voice old news: and video are process. innovation library the into insight tionable ac offers (VoIP), tocol Pro Internet over Voice tool, established one of cycle adoption long-term The ity. sustainabil toward eye an with and creatively, critically, promise local its evaluate better can we rejected, and adapted, adopted, are they how and affordances library practical tool’s a understanding By ground. the on it from learn and test, adopt, TECHNOLOGY |Dispatchesfrom theField When web calling tools began to Web voice - ogy unfolds as librarians librarians as unfolds ogy technol emerging an of value real the past, is hype initial the fter - layered perspective on how how on perspective layered and why it suits our needs. our suits it why and we can create a create can we Instead of taking a taking of Instead running with it blindly, blindly, it with running and application new ------off. This is followed by a gradual slope are not met or the shine simply wears disillusionment occurs as expectations expectations, after which a trough of interest leading to a peak of inflated creates an upswing of media and user begins with a technology trigger that gies, from Second Life to the iPad. It shared by many emerging technolo scribes the rise and fall trajectory hype cycle (more of a curve, really) de tion and technology adoption. ity is often mirrored in library innova progression from hype to hope to real (hopefully) shared in the process. This don’t, and lessons are learned and expectations pan out while others wise known as “hype cycle” thinking. often accompanies innovation, other caught up in the overzealousness that years? A partial answer is that I was VoIP to have emerged in the last few lowest-impact library applications of video reference, arguably among the Why did I have such high hopes for Understanding the hype virtual reference. service point efficiency and humanize tations and kiosks that could increase Developed by Gartner Research, the When a new tool the tool. Some tions to adopt and organiza spurs people nostication that and tweet prog an arc of blog ers, it initiates of trend watch catches the eye ------hugely by doing the same. pull things off can contribute just as without flexibility who still manage to (especially) negative. Those of us efforts and outcomes, positive and field by shining a critical light on our periment can contribute hugely to the Those of us with the flexibility to ex importance of context in innovation. gained, we come to understand the ry. By sharing the knowledge that is hype cycle into an innovation trajecto pabilities and caveats. with a critical understanding of its ca rejected. how it is hyped, adopted, adapted, and uct’s technical foundation. and why it suits our local needs: create a layered perspective on how and running with it blindly, we can tion experience. der to improve your own implementa learn from yourself and others in or pectations. What matters is how you and a concept rarely performs to ex technology: Snafus are going to occur, portant lesson about working with libraries personally taught me an im utility of a tool is determined. a plateau of productivity as the lasting assessments are made, culminating in of enlightenment where more modest Library Technology Reports. was adaptedfrom theJuly2010issueof Berkeley.University ofCalifornia, Thisarticle librarian atthe Char Boothise-learning It is this process that transforms the n n n Instead of taking a new application Piloting web voice and video in

Insight—Finally, implement Application—Then, examine Utility—First understand a prod by CharBooth

z ------I’m Sorry, You’re Out Imagine theworldwithoutGoogleorWikipedia Rosenzweig, and Lee Staman): (thanks to Wesley Nelson, James used the winning entry from my class tivity. The planners agreed, and we “challenge” idea as a small-group ac ington, D.C., in June, and I offered the Association preconference in Wash an ALA/Reference and User Services class. year’s next for tasks with up Come lenge: chal final the loved I particular in and tasks), traditional for tools new use to how learn (gotta tweets four in article a evaluate to challenge a to responses genious in some got I well; pretty worked It Ingenious responses L Reference” (insert groan here). der the inevitable rubric of “Project year with a series of assignments un teaching, and I finally took a shot this incorporate similar ideas into my years, I’ve wanted to devise a way to occasional hissy-fit meltdown. For air-kiss sendoffs, not to mention the and originality, Heidi’s faux-sincere dress. The way it rewards creativity feathers, and duct tape; make a prom challenges: Here’s some gum, chicken course of and Race ing more think (ick); show of Housewives Real the Not guess. I TV, reality to On Check. Olympics? Quite independently, I was part of I love , , Runway Game shows? Check. Check. shows? Game column? this in to copped I have geekdom of forms ous vari my of which see, et’s Dancing with the Stars the with Dancing Project Runway. Project because of the clever / Jersey Shore Jersey Bachelorette Amaz type type - , - / - - - - - ianship and a penchant for compre these choices are flavored by librar based tool. One wonders how strongly and authoritative, and a natively web- while we’re at it, the most respected hmm), something encyclopedic, and, (and yet nobody picked Amazon— varied areas: something bibliographic Canuel of McGill University). ston of Sweet Briar College, Robin of Toronto in Scarborough, Lisa John Cat (Chad Crichton of the University Britannica along with ipl2 and World County Public Library in Virginia) and Library, Lisa Jett of Washington tine Cox of LDS Church History of the Getty Research Library, Chris gov, and britannica.com (Lois White winners: the Wayback Machine, loc. celebrity panel of judges chose joint book and Wolfram Alpha. The larly intrigued by choices like Face the Census and usa.gov. I was particu and several fact and statistics sites like Project Gutenberg, OAIster, Intute, PubMed, nytimes.com, and on this: BBC utes to work only 20 min pecially with emerged, es good ideas the widest possible range of inquiries. websites as the best starting points for rupt. Choose three freely available the same week Wikipedia goes bank then shut down as a monopoly, and in buys every major search tool and is Each of these covered similarly Some very

- - be based on different different on based be assumptions or algorithms? or assumptions Internet Librarian|TECHNOLOGY Would a “new” “new” a Would work differently, differently, work look or feel or or feel or look search tool tool search ------another story. selves. Might well be true . . . but that’s tion, so it’d be every person for them lead to a Mad Max–like fall of civiliza simultaneously would undoubtedly losing Google and Wikipedia eryone a shotgun and some gasoline— vation in information-finding? some truly novel and dramatic inno and encyclopedias get in the way of pen? Do the current ideas of search would something entirely new hap nus the bureaucracy and edit wars? Or “new” kind of encyclopedia arise, mi dium or , or would yet another And would the world turn to Citizen different assumptions or algorithms? feel or work differently, be based on departed? closely would they resemble the dearly information world would look like with similar ideas and combinations? civilians, do you think, have come up between books and the web. Would hensiveness, authority, a balance intlib of Washington inSeattle. Sendideasto the InformationSchool oftheUniversity J o The best suggestion of all? Give ev Would a “new” search tool look or The unasked question is what the s eph @ ischool.washington.edu. J ane s isassociateprofessor in

z be left. How voids that would quickly to fill the would arise pened, new tools this really hap recognize that if web. Yes, we all tans of the free without these ti by JosephJanes ------

25 americanlibrariesmagazine.org | august 2010 26 americanlibrariesmagazine.org | august 2010 Guided by Barcodes QR codeslinkpatrons tothelibrary quick survey, to a page with their their with page a to survey, quick a to students link to instruction in codes QR use could ians librar content, instructional tional addi to students linking to addition In libraries. in codes QR for tions available. readers code QR free many the of one download to need users mobile code, QR a To scan content. video or image, text, up pull or text; a send or number phone a dial website; a to users take to barcode the program You can codes. QR generate can you where websites free many are There this Picture W mobile phone can read. read. can phone mobile camera-enabled any that codes bar 2D are codes QR codes, sponse Re Quick as known Also codes. QR with possible now is access seamless of sort This you’dcreated. tutorial or website a to taken be and phones cell their with handout your of bottom the at barcode a scan browsers. their into URL long a enter to time the take will dents stu if wonder I and long often are URLs but content, more with page web a to URL the include I class. the in students to useful be would that much as times five usually there’s sheet, the on up ends that everything For include. to what with struggled TECHNOLOGY |InPractice There are many potential applica potential many are There Imagine if students could simply simply could students if Imagine for students, I’ve I’ve students, for handout tional instruc an ated cre I’ve henever ------campus. Each barcode would link link would barcode Each campus. around sites at codes QR post could photos campus historic of lection other culturalheritageinstitutions. in specialcollections,museums, and I seethemostpromisefor QR codes past to the Links electronic version of the journal. periodicals that link the patron to the Kingdom posts QR codes next to print Huddersfield Library in the United subject headings. The University of other books cataloged under the same online book-review page or to a list of books could also take patrons to an user to read-alikes. QR codes on codes on popular books that link the Library received a grant to put QR articles. Contra Costa County (Calif.) guiding patrons to useful books and location. next the to patrons lead would that clue a tain con would barcode Each hunt. ger scaven code QR a having by library the to patrons new orient also could Libraries use. its demonstrating video a to patrons link will which device, the on code QR a put could reader—you microfilm a with—like trouble have frequently patrons that device a owns library your If librarian. a IM or text can student a where page a to even or info, vice’scontact ser reference An academic library with a col a with library academic An QR codes could also be helpful for - website you’d created. you’d website phones and be taken to a to taken be and phones with their cell cell their with Imagine if if Imagine scan a barcode barcode a scan could students - - - more mainstream. more become they until them of advantage take probably will population our of portion small a only services, and content to patrons linking for tial Places. Google in entry company’s the to device mobile a direct will that code QR a contains sticker This Google. on Place Favorite a they’re that advertising storefronts their on sticker a place to establishments retail encourages Google use. their promote companies high-profile more as change will this but States, United the in codes QR with iar unfamil still are people Most more. and advertisements, products, buildings, on they’re where pan, lives. daily their within and ways richer much in tory his to people connect could codes bar These material. source primary or videos as such content related to patrons link even could or tion librarysuccess@.com. Contact herat A BestPracticesWiki. Wants toBeFree andcreated LibrarySuccess: Information Science.Sheblogsat State UniversitySchoolofLibraryand Vermont, andpart-timefacultyatSanJosé initiatives atNorwichUniversityinNorthfield, MEREDITH F While QR codes hold great poten great hold codes QR While Ja in used heavily are codes QR ARKS isheadofinstructional

the item descrip item the of end the at code QR a with artifact an about mation infor additional provide could um muse A cation. lo that of photos historic to users by Meredith Farkas z ------SEPTEMBER $AVINGS BUNDLED REGISTRATION FOR THE 2011 MIDWINTER MEETING AND 2011 ANNUAL CONFERENCE

2011 MIDWINTER MEETING 2011 ANNUAL CONFERENCE SAN DIEGO: JANUARY 7-11, 2011 NEW ORLEANS: JUNE 23-28, 2011 Main font: Avenir 95 Black SecondaryOnce Font: again A venir ALA 35 is Light offering a special bundled price on the Midwinter Meeting and Annual Conference if you register for BOTH IF YOU KNOW YOU ARE during the month of September. You may also register for housing at ATTENDING BOTH this time if you take advantage of this great offer. You can save 20% THE MIDWINTER MEETING over the advance registration price you would pay if you bought each AND ANNUAL CONFERENCE ONLYNOW! event separately! THIS YEAR, THIS SEPTEMBER IS THE WAY TO SAVE. 1-30, 2010 ACT QUICKLY! SAVE $75 TWO GREAT ALA EVENTS, ONE LOW, LOW PRICE. The time is limited for this special offer. This deal expires on Septem- ber 30, 2010 when the Midwinter Meeting Housing and Registration REGISTER SEPTEMBER 1-30, 2010 opens, so don’t be left out. These are the lowest rates available for these two special events so take advantage of this great offer today. www.ala.org/midwinter (click on “Registration”) You must be registered for the Midwinter Meeting or Annual Conference ALA Division Member Bundle Price: $300* before you can make your housing reservations. ALA Member Bundle Price: $305* AFTER SEPTEMBER 30, 2010 THIS DEAL DISAPPEARS! *Please note: New This Year! You may register for Midwinter Meeting Institutes and Special Events when you register for the Bundled Registration. When the 2011 Annual Conference registration opens on January 3, 2011 you may go back to your registration to add any Annual Preconferences or Special Events. Please see the special cancellation policy at www.ala.org/midwinter

Untitled-1 1 7/13/2010 9:59:22 AM americanlibrariesmagazine.org | august 2010 28 Party on your book, its author, and all related related all men to (not and influences precedents, works, author, its book, your on is far rewarding and so interesting. You are done the expert have you development and size. to down it cut and editing of necessity ugly the on time Spend it. Eviscerate of? proud information As net. wide a cast we biography. professionals, or cism criti whether books, pertinent the all tion and so not to forth, men Booklist, reviews, Amazon, website, publisher’s the Center, Resource Literature Galeoff tions NoveList, ques additional and information graphical bio some grab we Then discussions. great for make that ideas grand topics—the able fully plucking pertinent themes and discuss hours firstreading, then revisitingand care love doing it. As a we result, spend countless we since and work, at day every do to much (or hope) for since we compensation have so most of this in our do off-time we with littlelaborers, concern book dedicated lovingly As A Shouldn’t abookclubbe aboutthefunofsharing? reading, rereading, andresearch. any professionally donebook discussion: However, shedidn’t mentionthethree Rsof True, the 30 hours (or more) of research research of more) (or hours 30 the True, so are you that work hard that Now—all fun wecanhaveatwork.Shewasright. facilitating abookdiscussionisthemost n avidcolleagueoncetoldmethat B ------ook ook D O iscussions at Your at n! By AlanJacobson

knowledgeable synopsis. Then take it a step further and and further step a it take Then synopsis. knowledgeable your Deliver pages. of number and author, genre, publication date, with it Introduce book. the Skim flaps. the Read the booktalk. engaging Read book. the Read reviews. andwhatgenreitfitintoaccordingtothatappeal. held, book the appeal what author, the about depth in genre, learning or book a with associated everything from could My professor, Joyce Saricks, taught us to glean whatever we class. Advisory Readers’ my particular, school—in library to back thought I article). another that’s (but disaster to things to be as good as possible and sometimes fret cilitator.ourselves Still, I stressed and worried; we always want these fa- the and patrons for possible as low-stress Parkas Readers Oak make to end front the on work of lot a did We A no-stress book club book. the to back it bring to was concept the So of patron. the life, the clutter than rather time, the save to here are we Well, reader”? the of time the “Save law: fourth Ranganathan’s R. S. Remember do. we than trons have enough stuff.They love books, some even more Pa behind: learned: lesson The left toys. mugs, coffee gifts knickknacks, the and turnouts discussion meager of tales We swapped things?” these of out want people do “What question: one to down it boiled we and colleagues with brainstormed I similar. something do to tried I ety, soci appreciation lovers’ book own very Library’s Public discussions. your at people six and two between greet who you of those for a of attend population 17,000, a Ann’s has dozens. Amazing parties statistics, attract they which end, Illinois, Westchester, session’s In party. At want. they read whatever they and up, people signs She adults. for program reading summer successful runs a Library, tremendously book. the to back it brings but itself runs only that not program relaxed an Enjoy you. easy, inexpensive, for work the do them let and back Sit turn. their it make read, for once. hang After patrons engaged on your words, to want you book book—a your about talk is do to have you party. reader a discussion book next your making books—by on focus library’s your keep sion—and break from the intense work of readying for a book discus of. proud be honestly can you discussion a you way only feel then—will Then—and presentation down. you can lead your pare to have You hours. 10 last could book. your by represented as ideas grand life’s and takeaway), for read-alikes tion Joyce also taught us how to deliver an effective and and effective an deliver to how us taught also Joyce (Ill.) Park Oak Readers, Park Oak conceptualizing In Public (Ill.) of Westchester Weaver Ann boss, My first All relax. and sit then and beverages, and food up Set a Take worry. and stress this all for need no There’s justice research your do would that discussion a But - - - in five minutes? five in patrons to across this all bring I could How course. long audience. your for home it bringing and read-alikes recommending by appeal book’s the relate her beloved text, make her wrap it up. Cut it short. it Cut up. it wrap her make text, beloved her of themes great the on length at expound to patron liant bril a allowing than Rather person. per possible time of amount the mind in Keep do. will approach and rise like Frankenstein- a cue—a with them remind long, too going is someone’s talk When stack). a bring will people (some more for there’stime unless person per book one is rule andthe that time, to to everyone give minutes five limited be will talks that State rules. the explain and coming, for program’s outset, make your thank introduction, everyone the At key. is Efficiency moderator. the referee, the guy, bad the myself make I outset, the from So else. everyone him. for eye an of a but person, average long for to sure Gene stuck an less than four minutes—not make and math the do to had I read, recent favorite their share to eager people 30 over With work. hard the do to this is As when himself. moderators, topic: we vorite have fa his to discussion the direct to manage somehow will about is Bell and the Diving Butterfly it whether of regardless discussion, book floor. the took person next the later, Minutes checkout. for pile her in book my put Someone mine. following those and talk librarian’s my greeted appreciation of nods same The style. own her or his has patron Each didn’t it matter. I found, But, energy. participants’ eager contain and channel to be would tor, recommendations. to back conversation the redirect we as professionals, until, life experiences through range and hour an take can tions on the job. These conversa experience can we actions trans satisfying mutually most the of one is books or movies, music, about Sharing love. about they effusing in media be can patrons passionate and cated sophisti how at marvel sometimes I desk, the At book. much people wanted to open up and talk about their beloved booktalk. also will who Patrons need? it did else what But Good. focus. the being books of idea there—the almost was concept The ready. was moderator The rolling. was concept book-party The M All All well and good, but Readers’ Advisory was a semester- Even though Gene hides it well, he has feelings like like feelings has he well, it hides Gene though Even every At talk. to likes Gene) him call (we’ll regular One modera Readers Park Oak for an then, challenge, The at how I surprised was as it seems. That’s as elusive not oderating is key - - or The The Feminine Mystique about media they love. they media about effusing in be can patrons passionate and sophisticated how at marvel sometimes I , , Gene The The - - - -

29 americanlibrariesmagazine.org | august 2010 it’s rarely disappointing. rarely it’s are really people who see to get we because great also is program of type This 30 americanlibrariesmagazine.org | august 2010 your your next book discussion selection. And many who attend picture. the get you restaurants— for best the looking road the hits couple the where book that to painting that by inspired restaurant Hopper’s Edward about read just book Provenance the from veered had discussion the backed because slowly away you later, hour An nightstands. their on bit early. You what asked was participants sitting currently a ended discussion book the time of that Think program. discussing be always will People upon. builds but sustains only not in the magic of the printed word, is what a immersion book discussion total the experience, vicarious The burning. torch that keep to place a as serves present the of library perfect The down. it put we when die doesn’t book a with Mr. Darcy. and Elizabeth with chatting up picks she when words, other In “live.” could people that books contain would the future of library perfect her that me to confided volunteer not! Absolutely sion? and take of enjoy. the a party place Does a reader discus book back sit and page, Goodreads a simply or presence a a set prepare book, up booktalk, the a room, provide web read tea, and coffee for fixings sweets, of tray a savories, hand. our overplayed having of face the in useless were push—all marketing big a refreshments, No monthly. lon party the by holding diluted was impact Its mistake. Big often. more it have and demand patron program was established, our natural thought was to answer Gene. aforementioned the is well a of even bottomless and life interests, experiences Each are. patrons our passionate and fascinating, ligent, tary for at the I mind.) how surprised intel am constantly mili of sort service—a the in being (It’s like term. the of sense truest the in people serving love we because ness of perk best Wethe busi in the all are patrons. is the in a But library working time. our of bulk the members up take discussion who hard-to-handle few a always are I’ve heard the line from many a colleague that there there that colleague a many from line the heard I’ve In fact, In a can be party a to book fact, time up come great with can session A add free-ranging to your book discussion A book discussion serves this function. Our relationship teen a Recently thrive. always will discussions Book of tray a Buy Yes. do? to easy and fun party reader a Is this of success the Once more. for clamored People to the handling of art to a great book someone someone book great a to of art handling the to Pride and Prejudice and Pride — and and , and be the better for it. for better the be and , giveaway, better-quality better-quality giveaway, T-shirt designed specially A helped. did alike. we Nothing patrons and ians it became a chore for librar occasional treat. As a regular program, an it was ger Pride and Prejudice and Pride Nighthawks to a local local a to , she’s , ------share. and ahead go to buff film the told and clock, the checked intense. was friction an the film, that.” Apparently allow never “Alan would a said, other discuss briefly to wanted patron one When was There a though: bit of problem, a teacher” “substitute fine. off went it fun!) are these there, be to really not upset (I was party a miss to had I time one the And it. do to The possible. idea all along was that anyone should be able as manage to easy as be to Readers Park Oak devised ally idea. our on improving further, step a creation our brings and riffs, steals, borrows, world) the the (or country across colleague a create, We sharers. professional We are librarianship: about things great of the one is that because affirmative, the in respond I right. all be would that whether asking and similar something to implement them wants manager their saying how I run program, this ask to e-mailed and called have Others flattering. as well acceptable—as perfectly was it that her told I course, Of S it university. bring her to back and Readers Park Oak “study” to OK is it if ing ask me approaches woman Polish A author. favorite her J.about a D. post-mortem delivers Salinger, 19-year-old, spirited a Joanna, when up perks She doing). are all we ican woman takes notes as if she is lengthy in class, learning her (which African-Amer relate A young text. chosen on her to observations notepad her brings devotee club and An and woman book- older English. Auster her nascent improve Paul for passion her on expound to attends stuff. ers to share their literary unique perspectives. A Korean their immigrant strutting People from and their teens to their 80s attend Oak are Park Read really they who great by the endless of pleasant surprises patrons showing disappointing. rarely is it are—and really people who A own. their run step. and training first great a is ropes party reader the learn to chance a ers self, it may be better to just coordinate them. Give cowork note, A promoting. your every book than Rather discussion running though: are bibliophiles fellow their what on discussion next their for notes take Readers Park Oak haring is caring If I had been there, I would have calmed tensions, tensions, calmed have would I there, been had I If intention I that surprised sometimes are Colleagues A I people. party reader reveals have had bad days made see to get we because great also is of program type This

z his capacityaslibrarianatOakPark(Ill.) PublicLibrary. computer classes,andleadsfilm book discussionsin ALAN JACOBSONisavolunteercoordinator, teaches ------Up M Mission View of A B Away: arketing ird’s- Up, and , E ye of itsdiverseaudiences. venues tograbtheattention multiple communication A universitylibrarydeploys by DonaldH.DyalandKaleyDaniel

31 americanlibrariesmagazine.org | august 2010 32 americanlibrariesmagazine.org | august 2010 E greatest impact on students’ academic endeavors: academic students’ on impact the greatest have could that undermarketed as saw libraries the of areas different within stakeholders six key picked that we services nutshell, a In audience(s). intended the reach to molds different of bunch a to applied be could it down boiled to was the use of that recipe a cookie-cutter what but cookie-cutter, pretty as seen be could tribution dis and creation the sense a in and enough, generic and broad sound may That audiences. our reach to available tool communication every involved and employed plan crafted carefully The increases. triple-digit or double- views onoursocial-networkingsites. 25% increase in full-text journal usage, and growth in a page double, searches database saw libraries the pieces, ing in May 2009, with a grand total of 1,956 distributed market- a strategic marketing plan. By the end of the academic year services through multiple communication venues based on library about integrated pushing of consisted it launched its Libraries first-ever University awareness Tech campaign Texas in the August 2008, when example, For opportunity that is both fun and organizationally rewarding. by multiple venues over time—it’s a complicated and creative fit all; some have no sizes. Each audience mustcommunication venues. It be is not just that approachedone size does not audiences we must address also have diverse and divergent works. it that evidence of truckloads and plan that has University Tech Texas plan. a needs Marketing George ArmstrongCuster’s BigHorn. playbookatLittle from borrowed strategies marketing with line battle the gathering competitors, and unfortunately many show up on their steel with legions of entertainment and information- Today,parts. their oftest sum must the libraries than less vision—and that is just as well since some of them were far last their away bubbled since long have cauldrons Those relations. public better or visibility greater concoct would that idea marketing a of glimpse a catch to hoping spells, sundry and various muttering cauldrons around huddle In the above bad L.A. old days, interested librarians would Larry’sjaunt as forethought much as about with launched chair. lawn the to happened what knows one finedhim $4,000 heads. whiletheir shakingNo collective He officials FAA miles. lines. power 20 some from some hanging up ended drifting eventually gun, BB a with balloons the shooting by descended he aircraft, various 2. 1. Other, similar marketing effortshave yielded significant The challenge we all face is that the diverse and divergent Marketing takes more than cauldrons or brainstorming: Occasionally, one hears of library marketing campaigns

Digital collections Digital increase access internet Wireless feet above the smog over Los Angeles. Spotted by by Spotted Angeles. Los over smog the above feet to balloons weather his lawn chair and rose 16,000 40 than more tied Walters Larry 1982, July in arly - graduate school sent it to their distribution list distribution their to it sent school graduate wired. These opportunities included: opportunities These wired. hard- the already DMSwere through offered and services technology the for need whose audiences segmented on to home in opportunities communication central specific this: opportunities like looked communication The audiences. seg had mented also which promotion, DMS the audience–to campuswide broad very a had promotion–which ternet us. to available physically and financially both venues possible all of list a from tribute dis and create to pieces which selected and promotion, each segmented–for and campuswide audiences—both the considered we there, From spotlight. marketing the in weeks two have would each that so calendar academic n As you can see, for the DMS promotion we tacked on on tacked we promotion DMS the for see, can you As in wireless increased the compare let’s example, For the into promotions six of these each plugged we Next, 6. 5. 4. 3. Y D Podcast Website K presentation Classroom/student News Table Window B Postcard Door/elevator Poster F Toreador Daily The M F Public M TechAnnounce F G L Parent ouTube iaisons lyer acebook aculty/staff ookmark OH MS MS

raduate y obile

S Graduate school HTML e-mail—we designed it, the the it, designed e-mail—we HTML school Graduate Digital media studio (DMS) studio media Digital subscription Lynda.com 3-D animation lab 3-Danimation resources electronic and librarians, personal scanners, KIC pace M M

iPods)

tent

release

R computer

(campus radio Digital

elations

HT (website news cling

video S post

post chool ML ML

e-mail spot

story sleeve Unit e-mail

&

monthly wallpaper

HT

& Citi

ad slide organization signature iTunes ML ML

B for

series us e-mail

faculty e-mail included)

Uhosts,

W ireless Ÿ Ÿ Ÿ Ÿ Ÿ Ÿ Ÿ Ÿ Ÿ Ÿ Ÿ Ÿ Ÿ Ÿ Ÿ Ÿ Ÿ DMS Ÿ Ÿ Ÿ Ÿ Ÿ Ÿ Ÿ Ÿ Ÿ Ÿ Ÿ Ÿ Ÿ Ÿ Ÿ Ÿ Ÿ Ÿ Ÿ Ÿ Ÿ - - - within the Mass Communications realm Communications Mass the within Desk organizations student Art classes other and design, graphic advertising, photography, media, electronic their to distributed they professors—which week per ads multiple in highlighted services it only one time; everyone else needs to hear it repeat it hear to needs else everyone time; one only it to need hear for message your who are looking those Only lobes. frontal the enters actually it before times multiple user the Effective head-butt message bookmarked. the that is requires marketing that one the not probably is page home or the section news your visit—and often most sources, frequent users bookmark the parts of the site they information useful be can websites While there. are those who of retinas the seize even not do websites (most?) the of attention anyone who is not already there, and many marketing good not they are do While websites informative, not practice. grab is website library a on something putting definition, passive—by not active, is Marketing good. any do to posting web a for there be already to has patron passive—a Websites are never! almost then? fact, No—in post, website your From matter. not, should and Not quite–remember a patron’s physical location does not, desk? circ the at posted you sign that From it’savailable? how toimprovetheprocessanddeliverables. suggests assessment Thoughtful happened. that whether us tells Assessment investment. the on return positive a provide to have that deliverables create to ability the than more means beachhead marketing a taking Aggressively cheap. and intuitive, flexible, be must employed means The rapidity. tsunami-like with changes landscape The future. the in deliver not may past the in worked has what that is learned lessons the of One off. takes environment to ready continuously flex and adapt to whichever new trendy tool/ be to have you so doing in but methods, tional tradi- with coupled tools, communication trendy newer, does not, and should not, really matter. Sure, you might try the wherever patron patron might be—although the a to patron’s known themselves actual physical make locationto is simple: Libraries have to be proactive–seeking new ways M M The obvious principle underlying these marketing efforts If you launch a new service, how do your patrons know know patrons your do how service, new a launch If you n n n n n n arketing needs a plan. a needs arketing brainstorming: or cauldrons than more takes arketing

YouTubevideo presentations organization Classroom/student Service DMS the at pickup for out Bookmark—left and Communications Mass to Postcard—mailed Art and Communications Mass select for Flyer and newspaper—technologies campus in series Ad - left hanging. left be will service new your likely less the merrier—and the change your communication opportunities, too. The more, to Just remember it’swhen than driven mission-focused. higher-priority- or better-tested strategic, more bigger, much get doesn’t it picture–and bigger that into bought are staff and already they’ve all, after to and ready armed because, soar faculty library services, its of promotion and marketing organization’s includes statement mission an When mission-focused. is to marketing make are they wherever patrons your reach strategies communications initially. least works—at error and Trial on. move and it from Learn fizzle. brainstorm, a of heat the in sure-fire sounded that ideas Some pills. self-confidence of bottle big a include must also toolkit it to The andhone and the the refine message medium(s). elaborate. be can they or simple be can tools Assessment impact. an having are you whether you tells Assessment must go Communications beyond a web page or an e-mail. externally. and internally communications–both fective ef and efficient more creating constantly of conundrum is the face you change with So, change norm. the becoming actually that fast so changing are Libraries business. with change, the that result is change the new way of doing connect. to had them of one least at range, sage in at one least form. We down sent so many missiles at student Texas Tech had to work hard not to get our mes a fact, In message. simple our on in zeroed all more, and graphics, art, images, text, music, we ous video, that used obvi is it and examples two the for suggestions previous the Scan message. same the to deliver media multiple ing and retaining out-of-the-box creative thinkers and utiliz hiring in up tied is it article—but different whole a is that message. compelling a created not have we if dicey is sage are the only ticket to even success—and then, our plan for and the venues variations same mes multiple reason, that For impression. an makes message the before edly Libraries atTexas Tech University. One don’t-leave-home-without-it way to ensure your your ensure to way don’t-leave-home-without-it One Use end. an not tool, a is Assessment line: bottom The is instigator underlying the drama, today’s of all In Well, that?” do I do how Gee, message? “Compelling

z Dr. DonaldH.Dy Marketing fortheTexas Tech Libraries. Director ofCommunicationsand award-winning creative teamasthe and istheleaderofaninternationally Administration atTexas Tech University the JerryS.RawlsCollegeofBusiness Kaley DaniholdsMBAfrom al servesasDeanof ------

33 americanlibrariesmagazine.org | august 2010 34 americanlibrariesmagazine.org | august 2010 Books in the in eReaders, and iPods will surely win out and force books books force and out win surely will iPods and eReaders, are slowly books and that inexorably vanishing, news that the computers, on handheld hear or articles read I when perplexed so I’m why that’sprecisely And parts. equal in books with life my shares technology fact, In day. the of hours all at shop to or for research internet the using and I It’s absolute olfactory heaven. olfactory It’sabsolute new. or old paper, whether and ink of smell the love shame—I of iota least the without this admit I all—and of most But lap. your on sits it as book large a of heft the or hand, one in held book small a of feel the binding; the of corners the to cling that glue of globules little the book; hardcover new a open you time first the cracks Don’t get me wrong. I still love my BlackBerry, my Xbox, talking about a real passion here: I love the way the binding binding the way the love I here: passion real a about talking I’m love. of type “Isn’t-the-new-Stephen-King-great?” the mean don’t I books. love I up-front: you to something admit to like ’d Digital Digital Age Can

we

grow and

technophiles technology can be new used the side-by-side how with discuss books can to we promote before But use. ­widespread count you if decades decades—two four for around been has only their existence that and threatens the technology years, 2,000 nearly for form current their in been have our lives. and ultimately, out of our libraries, our schools,

Literacy Not so fast! Codices—or books as we know them now— them know we as books Codices—or fast! so Not

who

are

also By RalphRaab

bibliophiles?

during adolescence caused attention deficiencies—a fact deficiencies—a attention caused adolescence during millennials. the demographic, one global particular of notice the escaped not has exponential that an rate—something at accelerated technology information the advance 1969,in to internet of the advent the with But word. printed developments earth-shattering many haven’t been there though, milestone, that in 1455. Since Bible Gutenberg the of printing the through introduced type— of moveable invention to the the eventually and codex, and scroll the of inventions the through writing, of invention the from get to years 7,000 nearly civilization took It years. thousand several over out spread were initially word printed the of history the in milestones The The false promise of technology e-literate. become have years recent in youth true—our is opposite the fact in true; isn’t really This illiterate. functionally become to them cause would lives children’s in media electronic of the that proliferation argue at would Some the time. same watching TV, instant messaging, and music, doing homework—all to listening texting, seen be frequently can They ing fivethings at once. It’seasy to pick them out in a crowd: do home at feel who people as well as bibliophobes, and informa the in tional As realm. such, many up have grown into technophiles advances growing technological literally the quite alongside been 1995—have and 1980 pain. in be you’ll and month a once it do just like Do exercise: it every day and you’ll feel energized; It’s enjoyable. be soon can a chore seemed once what and lary skills get stronger, more intricate plots can be Vocabufollowed, read. can she or he more the reads, the child a more that get said be can poor it reading, to the applied when and poorer; richer get rich the whereby phenomenon It’sa Merton. K. Robert by sociologist a coined fect, term or she reads, the more he or she he more the And reader. a be to up grow chances are quite good that the child will child’s development, the throughout ing or her and from promote the read- start, round their child with books, read to him The Ifsur- home. parents at starts Literacy regard—don’t.this: is fact simple that in failure a like felt ever you’ve if that you tell to here I’mWell, reading. enjoy to people your career you’ve wondered just how you can help get young matter. printed for knell death the is sounding that as demographic the as well point this to got we how understand first to us behooves it literacy, A 2007 study showed that frequent television viewing television frequent that showed study 2007 A between roughly born were who Millennials—people ef Matthew the by illustrated is This in point some at that reason to stands it librarian, a As will read. - alongside technology. alongside literacy promote can teachers and parents exploration, online for enthusiasm B y focusing children’s children’s focusing y - - - promote literacy alongside technology. alongside literacy promote can teachers and parents tools, educational powerful on expression and exploration online for dren’s enthusiasm chil focusing By effectively. internet the use to literate be to have you that forgetting they’re online, spend kids But when parents and teachers criticize the amount of time like Facebook or MySpace than curled up with a good book. or networks social using tweeting, research, online doing to or wikis, adding creating blogging, texting, instant messaging, time more spends child random any that are es Chanc text. to as withhard-copy offline opposed online, millennials. by perfected and begun practice a e-literacy, called phenomenon a to led has This ternet. in the use to order in literate functionally be must You process. the in lost have we what justify to enough nearly not least, very the at or no— is sadly, answer, The literacy? in rise a seen we philosophy, have this of decades two nearly After ourselves: ask to need we manager.” But “technology a hire to order in program music its dropped Angeles Los in school tary it by cutting science equipment and fieldtrips. An elemen The Mind: ering False of Promise Technology in the Classroom, reading programs. But if you thought and that, you’d be wrong. libraries school their into funding more putting by You would think that schools would entry.try to blog counter a this than trend longer anything read to ability the and the new technology has done to the average span attention that can only make you wonder what the added effect of all for itself in lower book prices. You can even take notes in in notes take You even can prices. book lower in itself for pay will reader digital the reader, voracious a you’re if so book, per $6–$10 from You’ll anywhere can’t pay beat: be pricing And it. e-book and resize version buy the original simply can you book, large-print a easier need for you if size font reading; the adjust to you allows also It you. of with and take it on reader vacation digital your into books thousands put can You drawbacks. some alike—with reader avid and casual for tools great are Nook Noble and the The Sony Kindle, Reader, Amazon and the new Barnes Kindles and R E-literacy incorporates all of the reading children do do children reading the of all incorporates E-literacy But there is one spot bright in statistics: these sobering book in his to Todd Oppenheimer According equipment and software—and paid for for paid software—and and equipment computer buy to million $37 spent nia, in Union A district City, school Califor not. could books that way a in students learning, promising that computers would engage computer-based moting pro dollars the of billions across spent country districts school century, partthe first ofthrough this 1990s early and How Can Learning Be Saved eaders and N ooks , , from the The Flick The ------

35 americanlibrariesmagazine.org | august 2010 36 americanlibrariesmagazine.org | august 2010 hours a day. If you’re just looking for free e-books, then then e-books, free for looking 24 just you’re If day. a content hours download wirelessly to ability the is reader library. digital the realm: digital the in Thing to the Great Next of subscribing instead of students, their in readers digital the mit hands that putting they consider sub I would initiatives, digital on funds of their bulk the If boards of education across the country still want to spend poten by 25%. in in one school one grade literacy could increase tially instantly books their download to the with ability hands their in gadget new cool a having by ply would Sim hands. their holidays Half raised more. read to them the inspire for reader digital a getting thought many how asked then were half That affirmative. the in they think they as much should—to as which approximately reading not half to replied admit would many how asked were students class, of a 5th-grade poll informal a recent In literate. more children make librarians and teachers, But Kindles, Readers, and Nooks can actually help parents, Google and digital libraries paperback. your to destructive less be to apt are waves rogue or lotion tanning spilled beach, the at And device? you can take lots of books with you on in vacation one small that e-book advantages biggest the to of one isn’t all, after annoying readers; very be to has which landing, and takeoff on off book your turn to have don’t You out. run that don’t don’t Books need to about. have batteries worry readers book hard-copy that downsides e-book other are their books—vanishedintothinair. writing a paper or taking an exam. Those notes—along with their e-book copies of of margins the in notes taken particular—had in students the obvious one) is that some people—college a different title. One major problem (besides for card gift bookstore a place its in leaving and shelf, off your books ofyour one taking night, the of middle the in house your into action was tantamount to somebody sneaking instead a voucher for a future purchase. This offered and purchased already had that people e-books those of copy every deleted Brother–esque twist, Amazon also remotely Big ironic an In anymore. edition Kindle a offer to want didn’t it decided books those of publisher and Orwell’s Farm Animal George of copies digital pulled Amazon 2009, July In way. scary a in sometimes and great, so not them Wrong. right? buy, to brainer no- a almost it makes instantaneously book a download wirelessly to ability the And copy. hard a in would you as just reading, you’re e-book the of margins electronic the One of the greatest advantages to having a digital digital a having to advantages greatest the of One There readers. digital to drawback biggest the is This The same things that make digital readers great can make from its Kindle store because the because store Kindle its from 1984 1984 and Animal Farm in advance of accessed online. accessed be cannot simply content book day,some each books digitizing continues Google Although - - - literature” uses the thing they love most—technology. It’s most—technology. love they thing the uses literature” get to keywords terms and search refine to you helps top the at search book the advanced Using practice). (with a in than less minute And numbers. passage page literary a famous found You’ve it: lower have you there the of one you’ll on so click pages, so to or want 20 first the for within found looking be you’re can scene The screen. the on displayed in fence word the of instance Every “fence.” type left, the on box search the Sawyer Tom of be should which up, comes that book first the on click then box, search the in Sawyer” “Tom Type says “Books.” on it click and where menu top dropdown the the use “More,” At Google. to browser web your Navigate fence. a whitewashing Sawyer Tom literature: American in images greatest the of one depicts that sage pas the find to need you say Let’s home. at and library, classroom, the in use for be can it tool research great a domain). public the into fall they which after publication, after years 95 until righted copy are books (most 1915 after written online—most books notably accessed be cannot simply content book And although Google continues digitizing books resolved. each day,been some hadn’t issue the mid-July of as and able to their books download for were free. Lawsuits filed, to didn’t be to people want a run into authors Google wall: for It long didn’t take same. the do to of Congress Library the with forces joined thereafter shortly and collection its to digitize New the up Yorkwith Library teamed Public to efforts its for has digitize Google that attention the nearly movies, of downloads for allows archive the that; than to books—free the print-disabled.” But there’s much more tably the which Internet boasts Archive, “over one million no most organizations, library many by unnoticed gone tag. price cost-free the expired—hence has copyright PC, cell phones, or Most readers. works are whose classics over are There 30,000 you. books for available for place download to the any is portable device: Gutenberg Project This powerful tool in helping children to “get back to to back “get to children helping in tool powerful This what realized never but this about heard You have may haven’t e-books of accessibility and convenience The every book ever printed every (if not, it should be second or third). In third). or second be should it not, (if is disabled. is thecontent which after of period time, fied for a content speci of digital the download for allow libraries online Many teens. and for kids areas has special which lic Library, by operated and EBSCO), the Internet Pub now and OCLC by operated recently (until Library, sponsored by UNESCO, NetLibrary Other Digital World the include well. projects as similar audio and software, But no digital library has garnered garnered has library digital no But The Adventures of Tom Sawyer of Adventures The exactly what you’re looking for. looking you’re what . . To that in end, 2004 Google The Adventures Adventures The will be be will - - - - - literary realm because it was marketed into every facet of facet every into marketed was it because realm literary the It transcended event. a social it became because enon of groups their own. The Harry Potter rage was a phenom should and form and together to get friends children their encourage them have Adults groups. reading through new. something with rewarded always are there visits ro frequent so constantly tated, are display on items The manuscripts amassed. and ever books of collections private the greatest of one houses which Museum, the and is Library away Morgan Blocks display. public on on—all books his Milne based A. A. that animals stuffed Winnie-the-Pooh original the as well as Bible Gutenberg the of existence in copies 48 the of one houses and city the in structures count andviewitallonlinefromhome. ac- passport their to Congress of Library the from images ining their surroundings. They can also download and save then use it to answer questions about the library by exam- new myLOC program allows students to register a passport, the and Congress, of Library the at books of pantheon the the Capitol Building is beautiful? It pales in comparison to ing room of the Library of Congress. You think the dome in to Washington, D.C., is crowned by a visit to the main read- country’sour Fortrip to libraries. every trips greatest me, why teachers hardly ever think to take their classes on me field escapes always It books. of love the for built temples But we will always have the buildings they helped to create: C masters. literary going on in the thought processes of our present and future We unsaved. any have may way never of was what knowing or deleted versions previous with possibly is then changed and written, changed again— draft first the now; computer by done is Everything wonder. in over pore and at may not pieces that we have drafts can look master Future anymore. that like written unworthy. passage this made exactly, what, ponder you as masterpiece finished the into it made never that text of sections creative the into entire Read can. peek else nothing like a process us give that margins in notes and way, cross-outs at the all Faulkner, Look like. the and and time Heming byDickens, written some drafts in different the revel City York New in Museum and Library harm to our and history literary Visit heritage. the Morgan again. reading kids our get and literacy of culture a develop society help to use can ians also just one small thing that parents, teachers, and librar Another way to get children interested in reading is is reading in interested children get to way Another beautiful most the of one is Library Public York New aren’t books that fact of the think Then, irreparable causing are said, be must it Computers, reating aculture of literacy - you’ll be in pain. in be you’ll and month a once it do energized; feel you’ll and day every it exercise. R eading is like like is eading - - - - D tent. I feel vindicated. feel I tent. con its as of a book a to enjoyment reader’s important as just is experience olfactory and tactical the that out turns It computers. their to affixed when smell “bookish” a off give that customers their digital to stickers to supplying by aversion books this counter to tried has publisher, online French a CafeScribe, edition. electronic the buy to refused and book a of aspect important an be to smell considered queried students of 43% university, French a at taken poll In Darnton’srecent a book: from tidbit ing interest this smell—consider even yes, and, feel, shape, properties—size, physical book’s a on much so dwelling of cornerstone democracy. They must not and will not fail. are the digital—libraries and physical—not Books Google. 500 years. We last will never see the every version of his over works through editions successive through modified been have They example: an are Shakespeare William of works The editions. those digitize to institution every by be will never granted history, and permission throughout books of versions different been a have there digitized; be find to need always will book physical on a shelf. Also, not physical every book can people likely most resolved, will be issues never copyright since And meet. ogy technol and books where world the in place one the are in in be without read to want they what choose can They club. a to belong they like feel them make children for groups Reading basis. town-by-town smaller, a on it do can we worldwide. interest the of fraction a gained only but ably never see its like again—the Twilight series came close We’ll everyone. prob almost by accepted were and world parties and costumed release events became part of Midnight a child’s social games. T-shirts, movies, culture: our o And if you’re still thinking that I’m a little strange for for strange little a I’m that thinking still you’re if And Robert Darnton of Darnton Robert Harvard makes University this point again, scale grand a such on books socialize can’t Ifwe The Case for Books: Past, Present, and Future and Present, Past, Books: for Case The through hiswebsite,www.deweydeception.com. forthcoming TheGutenbergGambit.Hecanbereached The FirstAdventure from theBiblioFiles,aswell 20 years.HeistheauthorofTheDewey Deception: and studyskillsinEastHanover, NewJersey, forover RALPH AABhasbeenateacherofmusic,computers, feel like they’re missing out on something. feel out like on they’re missing something. to begin Nonmembers join. to want who kids more the group, the in involved are who kids more the effect; viral somewhat a has it and towns, various in work it seen I’ve book. the discuss children the while event social own their host to parents the allow houses different at held groups and for book to the group read, the next choose it’sto when turn her or his important feels ing told what to read by a teacher. Each child

z . Libraries Libraries . - - - - -

37 americanlibrariesmagazine.org | august 2010 38 americanlibrariesmagazine.org | august 2010 ALA |AnnualConference Washington, D.C.,conference attracts26,000enthusiasticprofessionals local budget shortages at a time of in libraries in their communities facing home the needs and concerns of the Congress and their staffs to drive and supporters met with members of structive than the cost of libraries.” much more great and much more de noted that “the cost of ignorance is other answer.” get community support. There’s no work actively within the community to supportive of libraries. You have to it’s amazing how few people today are do everything I can here for you, but braries are important,” said Ehlers. “I rector Keith Michael Fiels. Camila Alire, and ALA Executive Di Jack Reed (D-R.I.), ALA President Rep. Vernon Ehlers (R-Mich.), Sen. adult author Lauren Myracle, U.S. rally featured such speakers as young nized the demonstration. The June 29 ALA’s Washington Office, which orga ily Sheketoff, executive director of Park on Capitol Hill, according to Em registered for a rally at Upper Senate 2,000 librarians and library advocates 24–29. June D.C., Washington, in Conference Annual 2010 sociation’s As Library American the during L to Rally for Reading Librarians Head for the Hill Following the rally, ALA members Reed, a longtime library advocate “Keep touting the message that li On Library Advocacy Day, some about the value of libraries libraries of value the about clearly and loudly spoke ers support their and ibrarians ------total of 26,201. In 2009, the Annual registrants and 6,688 exhibitors, for a ence. Attendance figures were: 19,513 meetings during the Annual Confer in more than 2,400 sessions and Accessibility Act. Century Communications and Video neutrality and for the Access to 21st million, as well as support for Net acy Through School Libraries at $100 FY2011, funding for Improving Liter Technology Act at $300 million for ing for the Library Services and creased library use. They urged fund Some 2,000conference-goers stayedonforLibraryAdvocacyDayCapitolHill. Conference attendees participated - - - tions affiliated with AASL. Cassandra from state school library organiza School Librarians and elected leaders tors of ALA’s American Association of Duncan met with the board of direc ment of Education Secretary Arne of this year’s conference. U.S. Depart through advocacy was a central theme for a total of 22,047. 16,295 attendees and 5,752 exhibitors, heim, California, conference attracted total of 28,941. And in 2008, the Ana attendees and 6,179 exhibitors, for a Conference in Chicago drew 22,762 Securing the future of libraries - - - -

Photos: Curits Compton, courtesy of Cognotes Photos: Curits Compton, courtesy of Cognotes mittee success.” commit in librarians S ness S Association’s management going downsizing we librarians portunity passed key core tegic passed million R ing A unanimously Washington, A Education in S associate dents program, continue board S ana strongly Council O chool econdary chool cience od L L FY

an A A

Council “As I B

need S offered n

action FY

Hersberger eth

2011 Annual

organizational development]

tate open

Plan, Education n other

since

Hersberger L of

on

and

of

2011 the we

a the a

adopted ibraries

in

Paskoff,

opposing

to

supervisors

in their L L

resolution minimum

and for dean which B University’s

and

Assembly. Education

areas,

egislation: also

experience which forum ibrary

recommendation the unanimously 2011 by actions

and 1926. deal aton

Conference

budgetary approved D.

gay,

financial

of

library

beyond support

A

reauthorization

approved of

(CD#20.6);

C.,

getting

has L (COE), our – R

of

with

dean a and

outlines A

and 2015 at

lesbian, the

told ouge,

the

of

resolution

$57.2 Council

at and

Treasurer

values,

reaffirming graduated

COE’s resources,

Act workers.

and I

a S $100

the goals University

the

to strength

nformation S

proposed of the

for measure Council. chool

an

the lay

ceil through

I tra in

(CD#20.7); and

six mproving the state immediate

bisexual, a the worst

million

- the - Association’s

and

resolution action

of urging school, of Read more ala.org. Click About ALA, then Council. then ALA, About Click ala.org. more Read (Council

of state’s

TheALCouncilatworkinWashington, D.C.

board groundwork Council Actions

we more [to L

equal A “Through that

objectives.

of tough recession the elimination

ibrary L S for

A’s L I support can items

cience, commending

and llinois

iteracy urges the

Elementary challenges

school and

than

only employment

of Committee

to Document

leverage

times,”

and

transgendered university’s

regents from L include governing

G

MLIS MLIS prudent 3,500 Congress

inda

in participated

new Through I

Council libraries raduate

for nformation of

80 the

L S

out

future

degree of busi

the

and stu years, school ouisi mith, to the

#42) Com on

- op

- also to - - - - U. I 21st G the Assembly mittee to the ment V ( L G colleagues and Pacific sociation sary I tive tion, Ellen lian FY Hersberger financial nformation S nstitute a ideo overnment . . S

V S

2011 increase 3304)

Council M Tributes “ Convening .

M erne

G Equal S Committee

haw, Director I I

Century” of M

the emorial

enate am of eography oore Accessibility

American to the cCrann.

L

budgetary

a

M result and of

A

pleased as R

Access ewis, include (CD#27.2). L

B B

M

were

arion also

etired the for

Act A-APA were said,

well

F lack Printing

radshaw, Twenty- resolutions

useum

pilot

iels as

M its this

composition R ( on gave

S

L

approved

to as W.

Caucus recommending the . approved arilee M ound a

to passage

ibrarians

about

Act

3111)

Council Organization,

project

year ceiling representative 21st F the

embers

F report

and Office’s

A the A rancis, S irst

of

L

F Table. uzanne

30th resolution

A–Allied with

Century

(CD#20.8); L

the ogleson, 2009 honoring of Century go-ahead

of funding bodies and ees, urging libraries of uitable also in programs proved. ibrary of

(CD#20.9);

heard for:

Association that R the honoring

B

of “ conference receipt anniversaries the electronic $243,878 a R ound

S urton

(H.

F supervising net esolutions passed trategic school

J. the

American

F S APA

rank Communications

L

R

approval Professional

as a library

Communications

to access aster

ervices

Patricia

on .3101)

for recently of e

positive

(CD#44 Conference report supporting

Table, for

B

well A.

provide of (C

L will and arron, the the

nondiscrimination

board summer

V

(CD#45 F . B Joseph,

(APACD#4.2). the

a

content and

Turner,

#47)

ision

directors, reedom contracts as

(CD#20.10). to $590,000

have

L Accessibility

40th supporting

grant.

to

offered

from A.

of of

government

establish ibrary revised)

of deceased a

all and

the

M

ensure

members,

adequate were measure the the

for

Associa

$25,000,”

a the anniver formats L S revised).

reading

orris,

M Com

Execu G through

positive illian

of pencer the

Asian/ Act

As

ap race-

by

and was trust ap

and - eq - - L - - - - il - - -

39 americanlibrariesmagazine.org | august 2010 40 americanlibrariesmagazine.org | august 2010 ALA |AnnualConference S Time to Kill to Time I I B books, folks We “ went the nine buy nice in didn’t 1,000 of printed am future, well.” because more um, hear tions?” ound b L still ut

et’s town, A Time to Kill to Time A

eager Sp

advertised library when

anybody

the

library.

the bucks,

owned showed

to

than

of

have have

whatever

and

5,000

books

my that women but them.

to e the

for my

.” I I it

a a and librarian

help

we 882

future

have

ak

was

big nice was

up,

party hardback

18

publisher.

wholesale it At go “The amy I I money. prison. be have 1989, say “ grisham john as cause your am morrison toni

, had sell screaming.

route

I

had

copies secure and n

book bucks. and

and

going

well. wonderful. any the

bookstore a

to

grateful June you

is

was

women’s

er them past,

a [library] much and

I I a sedaris used I I I I mine

it’s it a

ques

time it very

They

B

lot didn’t And bought can party.” signed lot

S your copies

takes, of

to over, of

ut mine They

said,

at be

o

at

es

to

of as

S - A I for still I we

I “ -

o, I changing our understanding of priva sites, especially Facebook, are amined how social networking web Law,” which, among other things, ex presented “Privacy, Libraries, and the tee and the Committee on Legislation employed.” your branches open and librarians every bit of federal funding to keep said. “You need to scratch and claw for cause they take care of children,” he don’t automatically get a free pass be worst economy in 70 years. “Libraries the United States is up against the House Judiciary Committee, said that communications director for the gage lawmakers. Jonathan Godfrey, can use to promote the library and en cial media resources that librarians Library presented a slideshow of so RogersR. of the South Carolina State library messages to legislators. Curtis three experts on delivering effective New Technologies,” brought together Service to Children, “Grassroots 2.0: AASL and the Association for Library Trainer Program.” the “Frontline Advocacy Train the An Advocacy Institute Workshop” and force, “Surviving in a Tough Economy: oped by Camila Alire and her task the focus of two key programs devel messages across. Advocacy was also ference focused on ways to get their words, librarians at the Annual Con voices” for lobbying, he said. jobs bill. “Use your loud librarian push Congress for the passage of the need for school librarians to actively achievements. He emphasized the braries and librarians for their Act.” Secretary Duncan praised li Elementary and Secondary Education Reform: The Reauthorization of the priorities set out in “A Blueprint for in the implementation of the five key school librarians have taken the lead emphasizing how school libraries and informal session with a statement Barnett, AASL president, opened the The Intellectual Freedom Commit A joint program sponsored by Perhaps anticipating Duncan’s ------her professional career: Shortly after perience she described as the worst in in its entirety, she said—about an ex Brey-Casiano told—for the first time story former ALA President Carol The highlight of the evening was the hall of the Folger Shakespeare Library. ry with a gala dinner in the exhibition rights—celebrated its 40th anniversa or who have been denied employment al freedom, who face discrimination, jeopardy for their stand on intellectu financial aid to librarians who are in Fund—established in 1970 to provide College and Research Libraries. struction Section of the Association of havioral Sciences Section and the In sponsored by the Education and Be utilizing Facebook. The program was when news outlets are increasingly sources. This is especially important they are credible or the best or only news outlets, determining whether crucial in assessing the authority of 2007. She asserted that librarians are the Virginia Tech massacre story in researcher at the a specialist in local news and the lead Losing the News,” featured Meg Smith, and Preservation: Finding, Using, and communities. literacy of Latino teenagers in their used to reach out to and increase the and programs three librarians have Committee, discussed the strategies Children and Young Adult Services Library Association and the Reforma Librarians,” sponsored by the Public cies: A Program for School and Public Latino Teens through Multiple Litera with Intellectual Freedom Values.” phemy! When Religious Values Clash tion of American Publishers, “Blas Freedom Committee and the Associa cosponsored by ALA’s Intellectual dom provided the basis for a program gious freedom and intellectual free such as data mining and data brokers. cy, as well as new threats to privacy The Leroy C. Merritt Humanitarian Another discussion, “News Literacy A panel discussion titled “Reaching The challenge of balancing reli Washington Post for ------(and still is) director, demanding to lic Library where Brey-Casiano was men came into the El Paso (Tex.) Pub the September 11 attacks in 2001, two 3 y ears ind from Lif TM eT $ v ime Ltd - elopmnt. 329 cords without a court order and that, that she could not release patron re sign-up sheets. Brey-Casiano replied see the patron computer terminal angled shv . as hown:30”it6 Qualityeng W arnty! $ 39 0 les trainohbck& erd. 60% Lighteransl, Al w Non-clapsig Cter! P Lighter w Lighter Libra o y - wder CoatF et jusardy. eld constr shoulder! y QuietDsgn! eight mans for libraries. conference filledwithauthorsadvocating President CamilaAlire celebratea Roberta Stevens(right),sheandoutgoing At theinauguralofALPresident professor Toni Morrison, whose Prize–winning author, editor, and enthusiastically to remarks by Nobel Opening General Session responded sharing valuable insights. speakers who entertained while also ence were also treated to a series of to prosecute. the district attorney had decided not Fund–funded lawyer called to say that holding information, her Merritt because in their view she was with intimidation from the El Paso police shredded every night. After months of in any case, the sign-up sheets were tion in 1988. loved Thousands who attended the Those attending this year’s confer Throughout Morrison’s powerful uction! earned the Pulitzer Prize for fic insh!

for cmpletdais 60 da 60 d w.val-strcom Limted fT Retur W shop alfte a JMCGroupmn arnty PLUS Guarnte! /backs y Satisfcon Montreal, onlie str! go t n2Gre.com Kingsle JMC Group V CA ault.com ver y.com y Be - - . - -

41 americanlibrariesmagazine.org | august 2010 42 americanlibrariesmagazine.org | august 2010 ALA |AnnualConference S they ies. chitects they sit the “The is want to tant to families also who torical great no to excited their album parents to Be . . .You and Me sense for

ound b

normal.”

listen

make things with one

life.”

architects: They

think

Sp than we

think want.” own

to first grassroots,

of are record

is

about

who who the

are

come; to are humor: it

don’t

of children, the faster it’s

thing passing

in a

their e

On

as users

the local On

grew can place

going

forms.”

of library.

that.” ak G Americans.”

where I I building

think

Corps] “ dave important to archive “ T like M award you

When are SEVENAER NISPEN TOT EPPO VAN

great ancestors. architects: “ worst or “Do

someday I I et homas

bottom-up,

would I

arlo

importance, and t’s think do

up it be

and where

more

to out! born

me;

gave

along On .

the Y

know things in with

extremely

er

Now

events

create gaming

for it do I isay ou

for is it

[of

the

’m G

people; in

having say

comes design:

cushion

going digital.

impor

me

Free people what have S for o

that get 1978 B to librar

very

the you

“Ar

tory es

and to that ut

this an his and

I

- - a - - - Donough, Sue Monk Kidd and Ann Nancy Pearl interviewing Mary Mc Salman Rushdie, Dennis Lehane, diences included Marlo Thomas, brought many in the audience to tears. from StoryCorps recordings that eryday people. He played excerpts honors and celebrates the lives of ev ed about the oral history project that Isay, founder of StoryCorps, who talk with launching his writing career. next April. Grisham credited libraries orary chair of National Library Week Grisham, who has agreed to be hon cluded popular novelist John your future because it is mine as well.” well, and I am eager to help you secure for your past because it is mine as ending her speech with: “I’m grateful nology and the contemporary library, youth, she noted her respect for tech recollections about the libraries of her After charming the audience with her relationships to libraries,” she said. his or her intimate, steady, and vital speaks to librarians can tell you about pect that every single author that her high esteem for libraries. “I sus presentation, she left no doubt about Book CartDrillTeam Championship,sponsored byDemco. The “NightoftheLivingibrarians”teamfrom theUniversityofPittsburgh wonthe Other speakers who drew large au American Libraries The Auditorium Speaker Series in presented Dave ------conference-goers. served mango smoothies to grateful in sweltering D.C. as T-shirted staff CDW-G. Mango Languages was a hit BookPrep, NBC Learn, Bing, and ion, including Eastman Kodak, HP those located in the Technology Pavil tion in the massive exhibit hall were and Heid E. Erdrich. er poets, including Kwame Alexander stage also showcased a number of oth ment for the Arts, this year’s Live! to support from the National Endow derson, and Dwayne R. Betts. Thanks ing Nickole Brown, Laurie Halse An and up-and-coming authors, includ hibit hall featured readings by popular Live! @ your library stage in the ex ems, Sáenz read from his fifth book of po Writer and artist Benjamin Alire novelists, storytellers, and poets. Nation” series featured readings from Audrey Niffenegger. novel panel featuring David Small and Figueroa, and a first-time graphic Offfice for Diversity Director Miguel Shortz, Junot Diaz interviewed by ALA Kidd Taylor, puzzle master Will Comedian, writer, and national national and writer, Comedian, Among the booths attracting atten The popular “Many Voices, One The Book of What Remains . The ------Table and cosponsored by the Learning Round ahead of time. The competition was on a topic they receive only moments ing slides they’ve never seen before participants to give a presentation us competition. Battledecks challenges crowned champion of the Battledecks (and versity of Tennessee at Chattanooga Demco. And Jason Griffey of the Uni Team Championship, sponsored by Sixth Annual Library Book Cart Drill Pittsburgh took the Gold Cart in the ans” team from the University of thors. au and comedians top featured which Laugh’sUs! On The program, comedy evening Sunday popular ALTAFF’s headlined Poundstone Paula Foundations and Friends, Advocates, Trustees, Library for ALA’s for Association spokesperson The “Night of the Living Librari P through through available is 2004 to 1884 from issues a year, year, a pages 1,500 than more Containing PMLA form. (An electronic archive of of archive electronic (An form. electronic in 2002–09 from issues all receive also will 2010 subscribers print; in as well as PDF), (in electronically issues current receive subscribers Library services. subscription major AL Perpetual Beta ) was www.mlajournals.org PMLA American Libraries JSTOR MLA Publications of the Modern Language Association Language Modern the of Publications Is Online Is is available from all all from available is .) . PMLA - - -

- whose program focused on the future Sevenaer, an inspirational speaker which featured Eppo van Nispen tot during the President’s Program, Profession of versions electronic and print the to subscription A b Other century twenty-first the Oct Features Upcoming electronic and print formats. print and electronic in subscription your with free comes profession, language modern the about remembering Eve Kosofsky Sedgwick Kosofsky Eve remembering . . . writing and materiality . . . studies museum . . . cultures visual . . . reading community . . . studies oceanic . . . intellectual politician, poet, Césaire: Aimé . . . ecocriticism The subject of fun was revisited etter-Value Pricing etter-Value O ber 2010 ber t The leading journal in literary studies for more than a century, PMLA century, a than more for studies literary in journal leading The the largest circulation of any scholarly journal in the the in journal scholarly any of circulation largest the OPI , an annual journal of articles articles of journal annual an , c S reaches over 30,500 30,500 over reaches Literary criticism for for criticism Literary Queer theory and and theory Queer PMLA is $180. is subscribers and about 2,200 libraries— 2,200 about and subscribers [email protected] 576-5160 646 fax 576-5166; 646 10004-1789 NY York, New floor 3rd Broadway, 26 Association Language Modern Subscriptions Library call or write please information, electronic version of of version electronic the to subscription trial free a For Free 24/7 serious,” he said. not having fun; it doesn’t have to be an incredibly bad job in libraries of of media and libraries. “We’ve done Natalie Of course, there was also plenty of t M rial Subscription rial erchant All prices subject to change. to subject prices All

and PMLA

humanities. her

, or for more more for or , band

entertain.

43 americanlibrariesmagazine.org | august 2010 byline

44 americanlibrariesmagazine.org | august 2010 ALA |AnnualConference S because and they’ve cataloging paper computer a gone stuff and to mation to anyone B people a basically threat. tags consume, that we guage. had that. thing

ut revelation ound b tradition

life be

I will

for in

to Sp they

on --

Anyhow, really

-- that

more

in

archive

a L

into I

be

out win.”

particularly to the

been

can other

way

ibrary, order they didn’t a

love,

I

archive. devour,

fluent

become

place, both

which e

believe, these of

last could human believe to

brought

very

have

them.” I and

things,

to ak

see

that like think two

found price doesn’t “Anything junot diaz courages anything “At WILL SHORT was the librarian. wanted

the “ R S with closely Emory

in

bring old encourages I a alman

ushdie

I do.” ’ve

painstakingly the

or

how

my t’s the

a

practice, more and

the

as in

or requirements in hard-copy one

I that

second

the computers

to them been

is tag

just

er

electronic the could the

this

archive, much three

electronic

the

it arts, University,

involved

they’ve not under put

to have

time

library

you human.

that One

to

been people

end, things

other

infor that be

very back

to

price

es is do it, years as lan

I

a Z

en a

of

- at - - Washington, D.C,tohelpbuildhomesinthecity. A group ofLibrariesBuildCommunitiesvolunteersheadtoHabitatforHumanity @ ident Camila Alire passed the gavel to dential Inaugural, 2009–10 ALA Pres with laughter. the audience ended the conference ence I Like You: Hospitality Under the Influ author of the session featured author Amy Sedaris, called ous classic and contemporary poets is songs adapted from the works of vari Merchant, whose new two-CD set of songwriter and performer Natalie rousing performance by acclaimed English-language learners. ies provide literacy services for adult initiative, a program that helps librar American Dream Starts @ your library response to their participation in the tors movingly described the public’s Build Communities service effort. part in the annual day-long Libraries day, many conference attendees took serious business taking place. On Fri And on Tuesday night at the Presi On Tuesday, the conference closing The exhibition concluded with a On Monday, several library direc , whose improvised joking with Leave Your Sleep. Read more americanlibraries.org/ala10. New York Times bestseller ------equipped than libraries.” cy, “there is no institution better and information and technical litera critical thinking, problem solving, a more civilized society. In the areas of ans are the people who hold the key to “golden treasure,” Arana said librari dential initiative. “Our Authors, Our Advocates” presi helping Stevens officially launch her the value of libraries and reading in delivered moving testimonials about Draper, and Carmen Agra Deedy, who Marie Arana, Brad Meltzer, Sharon over to four of her favorite authors: speech, Stevens turned the podium stead of a traditional presidential gress celebrate her inauguration. In helped Stevens of the Library of Con cluding new division presidents, Friends, family, and colleagues, in 2010–11 President Roberta Stevens. by CurtisComptoncourtesyofCognotes. Office contributedtothis report, withphotos Steve ZaluskyofALA’s PublicInformation AL Direct EditorGeorgeM.Eberhart,and Goodes, Greg Landgraf,andSeanFitzpatrick Leonard Kniffel, AssociateEditorsPamelaA. American LibrariesEditorandPublisher Calling the new ALA president LC’s

z ------2010 ALA ANNUAL CONFERENCE THANK YOU TO OUR SPONSORS

THROUGH THE GENEROSITY OF OUR SPONSORS, CONFERENCE SERVICES IS PROUD TO BRING YOU YET ANOTHER SPECTACULAR ANNUAL CONFERENCE!

DIAMOND SPONSORS

GALE, A CENGAGE LEARNING COMPANY Shuttle Buses

PROQUEST CSA Scholarship Bash

VERIZON Opening General Session RUBY SPONSORS

DEMCO READHOWYOUWANT SPRINGER Book Cart Drill Team Accessible Final Program Conference Bags Championship SCHOOL LIBRARY JOURNAL/ BOOPSIE ELSEVIER LIBRARY JOURNAL ALA Mobile Internet Café Action Ad Coupon Book

SAPPHIRE SPONSORS

AMERICA READS SPANISH INFORMATION TODAY NEAL-SCHUMAN

SPEAKER SPONSORS

ABRAMS NONESUCH RECORDS SIMON AND SCHUSTER

AMERICAN LIBRARIES PENGUIN GROUP USA STERLING PUBLISHING

BAKER & TAYLOR PENGUIN YOUNG WEA READERS GROUP HARPERCOLLINS W.W. NORTON & COMPANY, INC. GRAND CENTRAL

Untitled-1 1 7/14/2010 11:07:15 AM People | Announcements Currents

n May 21 Susie Andrews (Mich.) Public Library. retired as librarian of n August 2 Peter Brom- Montgomery–Floyd (Va.) berg became assistant di- Regional Library. rector of Princeton (N.J.) n June 4 Hampton M. Public Library. Cynthia Bledsoe Karen Dunford Douglas A. Brian Quinn Auld resigned as library n May 14 Martha Catt re- Henderson director of Durham Coun- tired as director of Network at the Library of Public Library. ty (N.C.) Library. Hussey–Mayfield Memo- Congress in Washington, n In August Douglas A. n In August Cynthia rial Public Library in Zi- D.C. Henderson becomes ex- Bledsoe will become dep- onsville, Indiana. n June 1 Maggie Dickson ecutive director of uty director at Charleston n May 26 Prudence Cen- was appointed digital Charleston County (S.C.) County (S.C.) Public doma was appointed projects librarian for the Public Library. Library. librarian of the American North Carolina Digital n July 1 Alex Krentzin n June 1 John Blythe be- Public University System Heritage Center at the left Madison Heights came special projects and in Charles Town, West University of North Caro- (Mich.) Public Library as outreach coordinator for Virginia. lina Library at Chapel Hill. children’s librarian. the North Carolina Collec- n In September 2009 n In May Ksana Dragov- n March 15 Randy Kuehn tion at the University of Cathy Craig joined the fac- ich became librarian at became systems librarian North Carolina Library at ulty of Laredo (Tex.) Com- Edith B. Ford Memorial at the University of Louis- Chapel Hill. munity College as catalog/ Library in Ovid, New York. ville (Ky.) Libraries. n August 1 James K. reference librarian. n In May Karen Dunford n August 1 Kirsten Leon- Bracken was appointed n June 20 Blane K. Dessy was named manager of the ard was appointed execu- dean of the Kent (Ohio) became executive director Naper Boulevard branch tive director of the Private State University Libraries. of the Federal Library and of Naperville (Ill.) Public Academic Library Network n May 24 Gayle Branz- Information Center Com- Library. of Indiana. burg retired as children’s mittee and the Federal n July 13 Kay Flowers was n In June Sabina Lilly librarian of Oak Park Library and Information appointed dean of Univer- retired as librarian at St. sity Libraries at Bowling Monica School in Kalama- Green (Ohio) State Uni- zoo, Michigan. versity. n In May Penny Markey n In June Joanne Furgas- retired as coordinator of cited on retired as librarian youth services, cultural from Cherry Crest Ele- programming, and pro- n in June Brian Quinn, social sciences librarian mentary School in Bellev- ductivity for the County of at Texas Tech University Libraries, received from ue, Wisconsin. Los Angeles Public n the American Psychological Association the Excel- In August Chuck Gib- Library. son becomes director of n July 19 Tara Murray august 2010 lence in Librarianship Award, based on Quinn’s

| record of scholarship and extraordinary and pro- Worthington (Ohio) was appointed director of

active professional service. Libraries. information services/ n n Michael Witt, an assistant professor of library In June Sandy Gillard librarian of the American science and interdisciplinary research librarian at retired as children’s Philatelic Society and Purdue University, has been named a Fulbright librarian at Richmond American Philatelic Re- Scholar. The award will support Witt in relocating Memorial (N.Y.) Library. search Library in Belle- n to Alexandria, Egypt, where he will lecture and In May Heather Harris fonte, Pennsylvania. n conduct research at the Bibliotheca Alexandrina was appointed children’s June 18 Wendy Nelson from January to May 2011. librarian at Meridian– retired as librarian of Wil-

americanlibrariesmagazine.org Lauderdale County (Miss.) liamsburg Elementary

46 People | Announcements

School in Reidsville, North Carolina. obituaries n In August Robert R. Newlen will become as- n Hannah Diggs Atkins, 86, died due Library Association board member. sistant law librarian for to cancer on June 17. Atkins was a n Ann C. Lundell, 94, passed away collections, outreach, and branch librarian for the Oklahoma City due to pneumonia April 26. Lundell services at the Law Library Public Library system in the 1950s and was an audiovisual librarian at the pri- of the Library of Congress an educator of library science at the vate Landon School in Bethesda, Mary- in Washington, D.C. University of Oklahoma. land, in the 1970s and ‘80s. n September 1 Sandra K. n Kai-Yun Chiu, 72, passed away May n Henry McCurley, 65, died April 8. Norlin will retire as di- 29 of pancreatic cancer. She was head He served as cataloger and reference rector of Des Plaines (Ill.) of the Baltimore Bar Library from 1976 librarian at Auburn (Ala.) University Public Library. until her 2003 retirement, and before Libraries. n May 3 Jessica Pugh be- that worked at Enoch Pratt Free n Bev McKissick, 58, passed away came youth services Library and the Milton S. Eisenhower May 31 after her battle with breast librarian at Allegan Library at Johns Hopkins University. cancer. McKissick was a librarian at (Mich.) District Library. n Ron Clowney, 47, passed away after Kendall Elementary School in Maple n In May Anne Rivecca a long battle with kidney disease May Falls, Washington. retired as youth services 22. Clowney was the vice president of n Sheilamae O’Hara, 74, passed librarian at the Spring Lake sales in North America for ProQuest away from cancer May 3. O’Hara was a (Mich.) District Library. for 25 years. He was an advocate for librarian at Andrew Jackson Language n July 12 Gaylynn librarians and was active in the Special Academy in the Chicago Public Rorabaugh retired as di- Libraries Association, American Schools from 1989 to 2001. rector of Big Rapids Library Association, and several other n Don van Reken, 90, died May 26. (Mich.) Community organizations. Reken was a librarian at Holland Library. n Karin Durán, 61, died June 11 due Christian High School in Michigan for n In June Kathleen M. to a stroke. She was a reference 20 years and a part-time librarian at Rothstein became man- librarian and bibliographer at Oviatt Herrick (Mich.) District Library. ager at the Land O’Lakes Library at California State University, n Clarice Ruder, 61, passed away May branch of Pasco County Northridge, for 38 years. 24 due to a genetic heart condition. (Fla.) Library System. n Marion W. Francis,64, passed Ruder was a librarian at the Tampa– n In February Lois Severt away June 22 after a long battle with Hillsborough County (Fla.) Library retired as catalog librarian cancer. Francis became System. from the University of the library administra- n Spencer G. Shaw, 93, died June 16. Louisville (Ky.) Libraries. tor for Anne Arundel Shaw was professor emeritus of the n In June LeRoy Strohl County (Md.) Public University of Washington Information retired as the university Library in 2002. She re- School and was 1975-76 president of librarian at the University tired on May 1, 2010. the Association for Library Service to of Mary Washington in Marion W. Francis She was also a Public Children. Fredericksburg, Virginia. n July 1 Michele Van Epps was appointed di- n n

rector of the Acton appointed adult services June 11 Cassandra Jef- James Vertovec, spe- august 2010

(Conn.) Public Library. librarian at the Gallup ferson, technical special- cial events and meetings |

n April 12 Eric Michael (N. Mex.) Public Library. ist in the Washington planner for Conference Wilson became physical Office, left ALA. Services, left ALA July 7. sciences and engineering At ALA n June 11 Kirby Simmer- n July 9 production editor reference librarian at the n July 19 Steven Hofman ing left ALA as deputy ex- for Production Services University of Louisville joined Public Library ecutive director of Justine Wells left ALA. (Ky.) Libraries. Association as manager of Association for Library n Erica Wilfong, intern n June 7 Stacy Zuzga was web communications. Service to Children. for Association of College and Research Libraries,

Send notices and color photographs for Currents to Katie Bane, [email protected]. leaves ALA August 31. z americanlibrariesmagazine.org

47 Professional Development | Youth Matters What Came Home from D.C.

Memories of Annual that transcend mere notes by Jennifer Burek Pierce

he last thing I did before a zipped pock- I can testify to April 2010) to checking my suitcase at et, yet I offer librarians’ thunderous the forthcom- Washington National no conspiracy ing The Sea of Airport was to tuck the theories. I appreciation Bath (Source- Tpink steno pad in which I’d been ponder, only of authors and Books, October scribbling all conference long idly, the Provi- illustrators, who they 2010). I can into the front pocket of my suit- dential Impli- share my admi- case. Well before the end of my cations of what applauded like rock stars, ration for the trip, I had tired of lugging and its disappear- dynamism protecting the accoutrements of ance means: literally, a large part of demonstrated at ALSC’s preconfer- conference life, so opted to light- what I brought back are photos and ence by digital painter William Low en my carry-on load a little more. memories. and the noted Timothy Basil Ering. All sorts of things made their way I’ll always be charmed by the home with me: a signed collage by Capital standouts memory of Javaka Steptoe’s smile Melissa Sweet from the Association What do I remember? I retain the and self-effacing explanations of his for Library Service to Children pre- Harry Potter–like sense of arriving at powerful illustrations for books like conference, “Drawn to Delight: How a Metro stop and seeing first one, then his forthcoming Jimi Sounds Like a Picturebooks Work (and Play) To- more and more figures who differed Rainbow: A Story of the Young Jimi day”; the costume jewelry I put into from the suited, weary native com- Hendrix (Clarion Books, October my checked baggage despite all muters, and knowing intuitively that 2010), and the opening preconfer- those warnings about what not to these people were also ALA attendees. ence remarks of librarian Wendy pack; and my carefully chosen pur- I recall that vendors such as Lukehart. I can testify to librarians’ chases from the idyllic New York World Book, Scholastic, and Rosen thunderous appreciation of authors Review of Books booth—Terrible, Publishing are producing digital and illustrators, who they applauded Horrible Edie among them. science-oriented resources for like rock stars, followed by friendly The pink notebook, however, was younger students. Even as the prod- barrages of photo-snapping and au- missing. It couldn’t have fallen out of ucts provide solid information, tograph-seeking. their interactive, I can also tell you that, for all the multimedia fea- high-tech wonders in evidence, ev- tures seem practi- eryone still believes in books. The cally magical—from spell-binding, hilariously astute au- text that recompos- thor-illustrator Brian Selznick, ar- august 2010

es itself into a lower gued that new technologies don’t |

Lexile reading level portend the end of storytelling or to pictures that, the written word. Despite the loss of when clicked, my pink notebook, with its pages of launch videos. my nearly hieroglyphic handwrit- I saw new books, ing, what he said rings true. z from Sparky: The Life and Art of JENNIFER BUREK PIERCE is assistant ALSC preconference headliner William Low, shown here in the professor of library and information science at YouTube video “William Low: Portrait of a Digital Artist Part Charles Schulz the University of Iowa in Iowa City. Contact her 1,” readies Machines Go to Work (Henry Holt, 2009). (Chronicle Books, at [email protected]. americanlibrariesmagazine.org

48 Next Steps | Professional Development The Unquiet Library

A media center with more fans than the football team by Brian Mathews

he students are skepti- me, ‘unquiet’ evokes a sense of activi- also cotaught Media 21 with an Eng- cal when the librarian ty and being a bold force of nature,” lish teacher, exploring the idea of says, “I want everyone she says. “I want our library to make transliteracy and providing students to take out their cell some positive ‘noise’ as we build a with educational experiences using phonesT and check to see if you program that makes a difference in social-web and multimedia tools. can get reception in the library.” the lives of our students and teach- Teaching is the foundation of this The young scholars hesitantly ers.” Hamilton and Johnson are shak- library and the stats reveal just how pull out their mobile devices, ing up expectations of what a high popular it has become. Last year unsure of what to make of this school library can be. librarians taught 1,533 class ses- request. “Your assignment is to The librarians view the sions, having over 45,000 student charge up your phones for class 9,000-square-foot media center as interactions. Keep in mind that this on Friday.” This wasn’t like any the largest is a three-per- librarian they had met before. classroom on The space is carved son operation. Welcome to the Creekview High campus. The Hamilton con- out into distinct School Media Center in Canton, space is carved fesses that Georgia, or as it is commonly known out into distinct zones: places for scheduling is around the halls, “The Unquiet zones: places for lounging, reflection, chaotic and that Library.” The school opened its lounging, re- on some days teaching, and casual doors in 2006 and its library services flection, teach- she teaches sev- were conceived during the Web 2.0 ing, and casual conversation. en hours boom. This is evident in its design as conversations. straight. a highly participatory learning envi- The library offers 60 desktop com- Major challenges lie ahead, though. ronment embedded with interaction puters and a variety of furniture that Districtwide cuts dictated the loss of a and technology from the beginning. can accommodate over 70 students. media clerk, reducing the amount of Food and drinks are allowed; in fact, time available for teaching and other Geeked to go two teachers host a coffee shop programs. In order to optimize their When Friday morning arrives, the there every morning. The space also efforts, the librarians have met with students are excited for their library accommodates a variety of encoun- teachers to assess activities that work session. They anticipate how they ters such as trivia contests, musical best. Hamilton stresses that her first might use their cell phones. The performances, poetry readings, art priority is “protecting the integrity of librarian draws their attention to a exhibits, and gaming. our instructional services.” SMART Board and demonstrates how Not only are the students excited There is a lot of library spirit at august 2010

they can text to it. This technology about the library, but the faculty is Creekview High, where the media |

enables them to submit answers si- buying in too. Last year Hamilton and center has three times as many Face- multaneously, fueling the class dis- Johnson collaboratively planned 100 book fans as the football team and cussion. With a grand gesture, the lessons with teachers. A successful students proudly wear stickers that librarian has transformed their social strategy has been to meet with a group read “I geek the Unquiet Library.” z devices into instruments of learning. of teachers of a particular subject and Buffy Hamilton and Roxanne John- develop assignments together. This Brian Mathews, at brianmathews.com, is a librarian at the University of California, Santa son are the media specialists who helps to cultivate relationships and Barbara, and the author of Marketing Today’s oversee this busy operation. Hamilton positions the librarians as full mem- Academic Library (ALA Editions, 2009). This column spotlights leadership strategies that

initiated the “Unquiet” brand. “To bers of the teaching team. Hamilton produce inspirational libraries. americanlibrariesmagazine.org

49 Professional DEVELOPMENT | Books Librarian’s Library

A friend in the White House by Mary Ellen Quinn

aura Bush became a Service to this group requires spe- in different categories, including librarian for the same cial skills, author Penny Peck as- genre fiction, nonfiction, folklore, reason many of us did— serts. She poetry, and graphic novels. The nu- she loved books. In case describes some merous book lists are especially youL haven’t read her autobiogra- of the issues, helpful. phy, Spoken from the Heart, or the including cen- Indexed. 190p. $36 from Libraries Unlimited many articles American Libraries sorship chal- (978-1-59884-387-3) has published about her career, lenges, before she does have a library sci- exploring the Ten on Tech ence degree from the University ins and outs of Many libraries have adopted the 23 of Texas and she did work as a RA for different Things Program to help staff learn librarian, first at a branch of the age groups and about emerging technologies. Ellys- Houston Public Library and then at an elementary school in Austin. She even had a cat named Dewey. Her library career ended when she New From ALA married George W. Bush, but she never lost her passion for reading. n the first edition of Developing an Outstand- Despite her busy life as First Lady, Iing Core Collection Carol Alabaster outlined Mrs. Bush found time to promote her principles of adult core collections, based on libraries and literature through her work at Phoenix Public Library. In the second, such events as the National Book she revisits those principles to make sure they Festival (her “pet project”). She are still valid (they are) and also addresses the started the Foundation technological changes that have occurred since for America’s the first edition was published in 2002. Coverage Libraries in of core collection development resources has 2001. Libraries been updated. The sample core lists have also have never been updated, although just a bit, since Alabas- ter’s focus in on enduring classics. had a better Indexed. 191p. $60 (978-0-8389-1040-5) friend in the White House. Between them Leslie Edmonds Holt and Glen E. Indexed. 456p. $30

august 2010 Holt have thirty years’ experience at St. Louis Pub- from Scribner (978-

| 1-4391-5520-2) lic Library planning and providing services to the poor, and they’ve used that experience as the basis for Public Library Services for the Poor: Doing All Advising Tweens We Can. The Holts contend that current responses There are plenty of books on read- to the needs of the chronically poor and working ers’ advisory service for adults, and poor, including those mandated by the American in 2007 Heather Booth gave us Serv- Library Association, are inadequate, and the book shows how libraries can do much more to meet the ing Teens through Readers’ Advisory needs of this underserved group. (ALA Editions). Now comes Readers’ Indexed. 157p. $48 (978-0-8389-1050-4)

americanlibrariesmagazine.org Advisory for Children and ’Tweens.

50 Vol. 7. Houghton-Jan (978-155570-706-4) Schuman (978-1-5570-714-9forvolu mes 1-10) Indexed. 138p. each.PBK.$55fromNeal- C Vol. 10. (978-155570-709-5) Vol. 9. Gaming in Libraries by Kelly Lawson (978-155570-712-5) Vol. 8. Library Landis (978-155570-704-0) Vol. 6. 155570-701-1) Vol. 5. Wikis for Libraries by Lauren C Vol. 4. Videos Library and Webcasts by R Vol. 3. (978-155570-711-8) Vol. 2. (978-155570-708-8) Vol. 1. tion. Associa Technology Information planning also but awareness staff raising just not initiatives,” these of cycle life entire “the to proach ap five-step a present and more, and gaming, wikis, microblogging, cover titles Individual tor. edi the is she which of Tech Set, tle 10-ti valuable the for point starting a as program the used has Kroski sa libraries and literature literature and libraries Book National through such events as the the as events such through Booklist’s Reference BooksBulletin. Mary Ellen QuinniseditorofALA rosby asserley obin Hastings A T M M N E echnology Social ext-Gen Library icroblogging and Lifestreaming in Libraries by obile ffective R obinson (978-155570-705-7) T C echnology and Libraries by Jason Griffey N amps and Unconferences by Steve B etworking T logging for Libraries by life as First Lady, First as life Mrs. Bush found found Bush Mrs. busy her Despite time to promote promote to time raining in Libraries by Sarah C atalog by ALA’s Library and and ALA’s Library by co-published is Tech Set The cast. pod author and wiki companion a has book each field, the in names best-known the of some by Written services. library implementing and P rimer for Libraries by M N P arshall icole ressley (978- T homas Sean C C onnie zarnecki B reeding - - - C liff - - z I contrasting army dialogue, great ing roes movie. Pearl diers overwritten exactly hadn’t to ther (there role won gressive, ingstock. first took affair plan’s book—besides Eternity. to Here Academy from the do yond verbiage it tures, we his equation, counterpart witt’s rugged under by ualist: army, the us

Voice, recently was.

M

be with

R F Y On

something terror, have mix

hard-headed book. )

es, teen of rankie

eading

the

because

ontgomery

the

his but

in boot that, Harbor.

with

M

Huck difficulty sure, Jones or

detailing

to I was M I the been

F

how the t

of t’s the but

M

a aggio,

birth role,

just

singer, aggio rankie helped those

through loud-talking

the

idol

The

Award and

Eternity

and wonderful

F finished eloquence Ava

hardly ilt one no that F

Bill Ottistheeditorandpublisher ofALA’s Booklist.

caught

but

power period

two wily

Frank novel rankie’s survives, tells to such

inn,

K another

Warden

power

ROUSING READS

Jones’ R

(a slump in horse’s he G

that

keeping hand, translate aplan

who snarling, it in the needed

of

obert caught

in kinds precursor

company 1915

ardner Clift,

that

for manipulating

us,

What and

often might F surprising

a Eternity the

into inevitably the

of would

less a

reading

rank just so account success.

B

would

tremendous to break was

the

prose,

new

myth. tells

Jones

the

ultimately

and

celebration diminished (also head intervention est bantamweight through E.

the of rarely horrendous

a

than impressed

before

grab belabors a spit-shining. not himself (be

L

like perfectly defiant James

rugged S broken,

break,

have

book

biography —a ee

rhetorical us, good sergeant,

to

upporting i was perfectly compromise

James

in

e

still, like have gives

of

that a

Thankfully, drove happens: the us

Prewitt,

C Elvis not the role decade,

S

and 1954,

been

rather

behind working

by Jones’

out

Wolfe’s, inatra’s

atches soldier

self-destructive

individual

but my real-life

an Thomas

individualists,

break turned but of K

so

of

bed us

trimmed me that

career and of the immediately me

aplan’s

of idea

heart!)—was course, bombast.

Tom organization just it

much cast two of

And G

when

who

alive. perfectly Actor than

most

of

his wasn’t make from archetypal sprawling, F back

the was the

ardner.

as in

director volcanic

his

F for

is S out rank

another as

a variations

as Wolfe

slump yet

characters’

getting snarls rank,

B idealist,

awyer

is

through defying a

studio

he

role Frank: The The Frank:

Without

down B

integrity. made if a

about in

a being

when

to eatles) frustrat nearly

a crushed,

S

his

it urt B

director just

won From From

He

movie

inatra both

portrayed engages

were

had to

F

was

after that

reak individ L to

love

K story,

to

hymn

S

men. portrait red exec, brilliant, for

has heartstrings. the the ancaster), the

our hide

a

refusing

the the

hide M his

inatra

as on to

- - both buried one the

an Z On him that

the

aggio’s role while role, M well

a who

opposition. innemann -

to

as

showbiz his

novel ob

of

the

bombing

halves

(“an in landed

of

is futile

in of

but

if

good

within managed

Jones’

terror”). to

his

connections

the better

M the career other the The Godfa The

and

and knuckle overag

wildly

aggio,

shrewd

And,

ges

movie of

equally

movie

laugh as the knew

Pre its

I

he

the hand, that

of than - n sol

He

be - - - to the - - - -

51 americanlibrariesmagazine.org | august 2010 52 americanlibrariesmagazine.org | august 2010 Solutions andServices SHOWCASE |New Products <<< the latestadditiontoitssuiteofweb-basedapplications and trackbookclubkitsonlinewiththereleaseofKiteeper, Plymouth Rocketenableslibrarystaffandpatronstoreserve www.eventkeeper.com/kitkeeper available spaceandexpandedwithout limit. Discs arestoredinmodularpods, sothesystemcanbeconfiguredtofit requests anitem,LAT-Stenawill retrievethediscinabout8seconds. their mediacollectionsbehindthe circulationdesk.Whenapatron device tostoreanddispensemediaforlibrariesthathouse Library AutomationTechnologiesintroducesAT-Stena,a www.latcorp.com To haveanewproduct considered for thissection,contactBrianSearlesat bsearles annual subscription. Kiteeper ispurchasedasan from theKiteeperpage. reserve availablekitsdirectly quickly andeasilyview and muchmore.Patronscan progress, e-mailoverduenotices, sites, receivereportsonkit library, specifylibrarypickup can trackkitsastheydepartthe staff workingwithKiteeper developed forlibraries.Library <<< replacement andasturdierintegratedbracket. and schools.Thisnewdesignalsoprovideseasierbattery display thatissuitableforheavy-trafficentryways,libraries, variety ofentrystyles.Itfeaturesadurable,child-resistant feet apartinfrontorside-firingmodestoaccommodatea beam transmitterandreceiverthatcanoperateupto30 counter. Thissystemconsistsofaphotoelectricinfrared operated peoplecounterwithanintegrated6-digitLCD Senource introducesthePC-TB12,astandalone,battery- www.sensourceinc.com page-view resolution. any daterange,source,andcontenttypewith clean usagedataandcoststatisticsacross via aneasy-to-useinterface.Itinstantlyyields admin loginsandjournalpricinginformation tool, PaperStats,whichmanageslibraries’ Pubget introducesitsnewlibrarystatistics www.pubget.com <<< @ ala.org. inches long,atspeedsofupto150A4pagesperminute. 600 dpiresolutionandcanscandocumentsupto12.5incheswide91.7 processing timeonanexternalPC.Thescannerproducesimagesatupto and processingtoimproveworkflowproductivitybyreducingpost- scanners, whichfeatureinternalhardwarecapableofimageenhancement The CrowleyCompanyofferstheInoTecSCAMAX4x2seriesofdocument www.thecrowleycompany.com T can were our benefit RFI “When director system. mated a from range L library. a staff, same lation wentup37%whilestaffingdown13%. library. Astheeconomyexperiencedadownturn,circu- and anaverageof2,000peopleperdaywhoutilizethe with approximately 2.5millionitemscirculated ayear

ibrary

21-bin key D I

n materials tion of140,000people.Thelibraryisverywell-used, he Sunnyvale(Calif.)PublicLibraryservesapopula- presort B

technology, happier.” technology order

service role of

ibliotheca S

materials

we went L we

B RFI of unnyvale

isa iblio in

implemented noticed the

to items

D

R aiding

live with were

S

solutions deliver osenblum,

library, The ort

handling

including

with

played

the more Public fewer

B auto checked was the

ibliotheca

first

the a said,

- that quickly E

mp in

instantly. Sunnyvale PublicLibrary

and 21-bin o wer

get

sorting

items Our http://www.bibliotheca-rfid.com i C n g g

customers A

www.abc-clio.com reviewed articlesthatpresentmultipleperspectivesoncoretopics. Academic versionincludesthe“IdeaExchange,”acollectionofpeer- American, AmericanIndian,andLatino-Americanexperience.Each focus onAmericanandworldhistory,withthreecoveringtheAfrican- timely, authoritativecontenttoundergraduatestudents.Thedatabases The Academicversionscontainfeatureandcontentchangestobring reference databasespreviouslytargetedtowardsecondaryschools. ABC-CLIO hasannouncedthereleaseofAcademicversions12online

<<< on system l i

SE STUD brar the i es library more tedious shelves service to L the fort

ibrary dur

invest

library’s by

complex

is

i

not

staff to in n tasks

committed in

g g less the

RFI <<< having

Y

existing and hard

and

public.

time. D, tasks.

patrons

we

assist to

ILS Now, to

S

According knew learn t

o, expanding i

, mes customers M

were when grate

just staff system Another a B to self-service employees.” ter ciently in that investment

a illennium that

ibliotheca

better

our new 90%

The

serve

about

able

the

can we

the investment

to library

ILS

and library is

self-service

R

and

self-service made RFI service

aspect

out concentrate

to our

the

osenblum, . Express technology.

RFI

effectively is with

save

D improving

on

run customers ability about

went system the D,

of the

to

barcodes time more really

providing

L

decision the

patrons.

with

ane. floor from ensuring

to options “Our

on

RFI

and with

to

Our

effi inte wasn’t library

and

less-

bet with 50% D

- ef - - -

53 americanlibrariesmagazine.org | august 2010 PROFESSIONAL DEVELOPMENT | Classifieds

Career Assistant Dean for Collection Management The Assistant Dean (AD) for Collection Management serves as a member of the Dean’s Council of the UNT Libraries, participating at the strategic level in the development of library goals that advance UNT as a national research university. The AD for Collection Leads Management reports to the Associate Dean of Libraries and works collaboratively with other Council members to lead and oversee work required to achieve the strategic vision of the UNT Libraries. The Dean’s Council is comprised of senior management staff responsible for jointly creating a collegial, constructive, and efficient work environment in from the UNT Libraries. With guidance from the Associate Dean and Dean of Libraries, the AD for Collection Management serves as the primary operational leader responsible for cultivating, assessing, and managing the print and electronic collections purchased by the UNT Libraries. The AD for Collection Management will manage a $7 million acquisitions budget, working closely joblist.ala.org with faculty library liaisons and supervising the library division responsible for collection development, technical services, and print materials preservation. Special focus and Your #1 source for job attention will be devoted to systematically growing library research collections in support openings in Library and of the campus strategic plan to achieve top tier research institution status. Applications will be reviewed weekly, beginning August 1, 2010 until the search is closed. Information Science and Application can be made at the following URL: https://facultyjobs.unt.edu. Technology UNT is an AA/ADA/EOE committed to diversity.

THE UNIVERSITY LIBRARIES - UNIVERSITY OF CALIFORNIA, RIVERSIDE Head, Rivera Reference Services Department

The University of California Riverside Libraries seeks a creative, collaborative, dynamic, and user-focused librarian to lead the Reference Services Department of the Tomás Rivera Library. The University of California, Riverside (UCR) is one of ten campuses of the University of California system. The Head of Reference Services is a critical position in the Libraries’ support of campus academic programs and research. Reporting to the Assistant University Librarian for Research and Instructional Services, the successful candidate will manage the department comprised of 11.75 professional and staff personnel. The candidate will lead the Rivera Library Reference Services Department in developing, implementing, and assessing innovative reference, instruction, information literacy, and outreach services and programs in support of learning, teaching and research. The candidate will also develop and maintain a current and comprehensive reference collection in digital and print formats. Salary Range: $56,496 - $95,388. Salary is commensurate with qualifications and experience. Required Qualifications: ALA-accredited MLS or equivalent degree; a minimum of 4 years of progressively responsible experience in reference services in an academic library or large public library; demonstrated evidence of leadership; demonstrated success at promoting use and awareness of library resources and services; demonstrated understanding and experience with collection development and faculty liaison; excellent understanding of current and emerging technologies as they contribute to meeting the needs of students, faculty and researchers; experience with the latest communication technologies and with social software/spaces; excellent interpersonal, presentation, and written communication skills; demonstrated ability to communicate effectively in an ethnically and culturally diverse environment; clear evidence of flexibility, enthusiasm, sense of humor, and collegiality; demonstrated fostering of cross-departmental collaboration and communication; commitment to further the UCR Principles of Community (http://chancellor.ucr.edu/documents/community.pdf). Application Information: Review of applications will begin August 27, 2010 and will continue until the position is filled. Applications should include a letter discussing interest and relevant experience, a current resume, and contact

august 2010 information for at least three professional references. Submit application to: David Rios, Director of Library

Personnel, University of California, University Libraries, P.O. Box 5900, Riverside, CA 92517, or fax to (951) 827- |

2255 or e-mail to [email protected]. About The University Of California, Riverside Campus and the UCR Libraries: The University of California, Riverside (UCR) is one of ten campuses of the University of California, generally recognized as the preeminent public university system in the world. The 1200-acre, park-like campus is located 60 miles east of Los Angeles and 50 miles west of Palm Springs. The University of California, Riverside, strongly committed to diversity, is experiencing rapid growth in graduate programs, research, and professional schools. The University of California, Riverside Libraries is a member of the Association of Research Libraries. The Libraries’ collections, within four libraries, include 2.9 million volumes, 90,153 serial titles, including access to over 79,000 electronic journals and more than 2,300,000 microformats. For the complete job announcements visit: http://library.ucr.edu/employment/listing.php The University of California is an affirmative action/equal opportunity employer americanlibrariesmagazine.org

54 Naperville Public Library Adult Services Librarian The Adult Ser- vices Librarian performs functions to assist library patrons and maintain the adult and teen material collections. An ALA Accredited MLS Degree is required. Critical Skills include: Collaborative Skills; Flexibility; Excellent communica- tion/interpersonal skills;Analytical and problem solving skills; Strong Com- puter Skills including MS Office Suite; Reference experience in music, legal or other specialized areas desirable. Completed employment application with cover letter, resume, copy of ALA-MLS Degree (diploma and/or transcripts) and three professional referral contacts must be submitted to Corinne Brombosz, Human Resources Associate-Recruitment fax:630-637- quested. Library automation specialist. TURE FOR SALE. Esteyshelving.net, 2237 Phone:630-637-2227. Esteylibraryshelving.com and Tesco- Want To Buy libraryshelving.com. CHEMICAL OR BIOLOGICAL AB- LIBRARIANS’ CLASSIFIEDS STRACTS AND OTHER SCIENCE WANTED JOURNALS. Contact: [email protected]; BOOK & JOURNAL COLLECTIONS CONSULTANTS 713-799-2999; fax 713-779-2992. GPOs, directories, &c. Specialize in large collections. Est. 1999. 347-577- School Library Consultant: LIBRARY SHELVING AND FURNI- 9696 [email protected]. Diane Amison-Loring. w w w .cheshirecatenterprises.com. New library construction, renovations, staff Contact E-mail [email protected] or call 800-545-2433, Katie Bane, ext. 5105. Career­ Leads, development, and other projects as re- American Libraries, 50 E. Huron St., Chicago, IL 60611; fax 312-337-6787.

Exclusive Savings. Without the firewall. august 2010

|

ALA members could get an additional discount on car insurance. Get a free quote today.

Discount amount varies in some states. Discount is not available in all states or in all GEICO companies. One group discount applicable per policy. Coverage is individual. In New York a premium reduction is available. Some discounts, coverages, _Ph\T]c_[P]bP]SUTPcdaTbPaT]^cPePX[PQ[TX]P[[bcPcTb^aR^\_P]XTb6^eTa]\T]c4\_[^hTTb8]bdaP]RT2^“6482>6T]TaP[8]bdaP]RT2^“6482>8]ST\]Xch2^“6482>2PbdP[ch2^CWTbTR^\_P]XTbPaTbdQbXSXPaXTb^U1TaZbWXaT7PcWPfPh

8]R6482>)FPbWX]Vc^]32! &%6482>6TRZ^X\PVT— (((! —! 6482> americanlibrariesmagazine.org

55 COMMENTARY | Will’s World Surveying My Sex Appeal

The climax to my 15 minutes of media fame by Will Manley

he following story is a was an attempt at humor, not scien- pick up on this thread. Reluctantly, I cautionary tale for all tific data collection. At the time, post the results a few days later. of those people who librarians were in the Here’s where the say that the internet middle of a heated Interviewers plot thickens. First, Thas replaced the reference col- crossfire in the cul- my daily reader ask me, lection and that Google has re- tural war between so- count jumps from placed reference librarians. cial conservatives and “What is a 5,000 to 10,000 just On a cheery morning in late April intellectual freedom scientific like that. I check 1992, I had a flight of whimsy. I woke radicals. Some hu- my blog-referrals survey anyway?” up to the sounds of birds chirping mor, I thought, might page and realize outside and thought, “Wouldn’t it be be therapeutic. that my survey re- fun to do a tongue-in-cheek survey However, the joke went very sour sults have gone viral. Over the next on the subject of librarians and sex very quickly. Wilson ran the column four weeks, my “data” reaches over for my monthly column in the Wilson in its June 1992 issue; a week later I 200 sites, 40 of which are interna- Library Bulletin?” was fired from my 12-year stint as a tional, including UPI. These stories I can’t think of a column that I’ve columnist and the unsold copies of are reporting the survey results seri- had more fun doing. Among the that issue were recalled. A short ously, as though 18 years ago I had questions: “What Shakespearean ti- kerfuffle ensued in which the Wil- conducted a legitimate scientific sur- tle best describes your first sexual son Company was roundly criti- vey with a carefully selected random experience?” and “If there were a cized, resulting in librarians sample of librarians. nuclear war and you and Pee-wee threatening to boycott the magazine Next, various radio stations, pod- Herman were the only survivors, (American Libraries, July/Aug. 1992, casts, and even Yahoo News call for would you have sex with him to re- p. 543). Wilson Library Bulletin died interviews. I quickly caution every- propagate the human race?” a merciful (and unrelated) death one that this survey was a joke, and You get the picture. The survey three years later. done with not even a whiff of scien- Fast-forward 18 tific methodology. Interviewers re- years to a cheery spond in one of two ways: 1) What is morning in April a scientific survey anyway? and 2) 2010. I wake up to No one really cares. the sound of birds Here’s the final kicker: Most of chirping outside, these internet and news sources re- eat some breakfast, ferred to the survey results as “never august 2010

| log onto my blog— before published”! Actually, the re-

and notice that a sults were published right here in commenter is ask- American Libraries back in March ing whatever hap- 1993 (p. 258), when AL readers took pened to the results the survey for what it was: a joke. of the infamous Draw your own conclusions. z 1992 “Librarians and Sex” survey. In WILL MANLEY has furnished provocative the next couple of commentary on librarianship for over 30 years and nine books on the lighter side of library “No really... a librarian sex survey will be great fun.” americanlibrariesmagazine.org days, several others science. Write him at [email protected].

56 @ Your LibrarY… ThinkfiniTY.org Thinkfinity.org is the resource-rich, go-to site for learners of all ages.

and yes, it’s FREE for your library and your patrons.

QuiCk. rELEVanT. Engaging. frEE.

t h i n k F i n i t y. o R g