W6 02/02/19 - 08/02/19
Total Page:16
File Type:pdf, Size:1020Kb
Load more
Recommended publications
-
48% 300% 47% Increase in Increase in Brand Recall of SLI Purchase Consideration Awareness Sponsorship
SUCCESS STORY Standard Life Investments & Sky Sports SLI scored a hat-trick with Lions and Sky Sports Standard Life Investments (SLI) and Sky Sports partnered to win the hearts of rugby fans worldwide. With broadcast sponsorship at the heart of the campaign, the partnership developed across linear, digital, social, editorial and on-the-ground activation to deepen SLI’s sport association like never before. Challenge SLI is a leading asset manager that often suffered with engaging their key audience in a compelling way. They sought a new platform, beyond traditional media to engage further with ABC1 males. Insight Combining both upmarket audiences and world class credentials, along with the greatest Rugby Union players from England, Wales, Scotland and Ireland coming together as one team, SLI embarked on a new partnership with The Lions. As Sky holds the exclusive UK broadcast rights for The Lions Tour of New Zealand, SLI had the perfect platform and audience to amplify their existing Lions association and deliver full integration and engagement with fans and viewers alike. 48% 300% 47% increase in increase in brand recall of SLI purchase consideration awareness sponsorship Idea In a bid to push boundaries and place SLI front of mind with rugby fans worldwide, Sky Media, Ptarmigan Media and SLI developed a partnership without rival. With broadcast sponsorship of The Lions Tour at the heart of the campaign, the partnership would span linear, digital, social, editorial and on-the-ground activation to deepen SLI’s association like never before. Activation The partnership launched with a competition on skysports.com during the Six Nations, offering fans the chance to win a ‘money can’t buy prize’ all expenses paid trip to New Zealand to watch The Lions tour with a friend, including exclusive access to training sessions. -
And We Were Singing Hymns and Arias …
AND WE WERE SINGING HYMNS AND ARIAS ….. More memories from Joe For the third of my lockdown projects, and with the help of Gethin Williams, Keith Warren, Jeremy Wood and Dr Haydn James, I take a look at all the sporting arena performances that the London Welsh Male Voice Choir have been involved in. The Arenas The rehearsals are over. You walk out in your red jackets, heart-thumping, into a half empty stadium and stand on the pitch, pre-match, looking at the vast space of the arena that will, in a short time, be packed to the rafters with fervent supporters. You are performing to a captive audience who’s heart and soul are perfectly in tune with yours and who give you their undivided attention as the atmosphere is ramped up minutes before kick-off. You are privileged to be here, walking on hallowed turf. You feel the excitement and pride of appearing before an expectant nation. You smell the newly cut and watered grass. You hear the roar and stand in unison with your heroes as they walk onto the pitch. There is a moment’s silence as the crowd rises and all eyes are on you, and your eyes are on the conductor, as his baton brings in the band accompaniment before experiencing the spine-tingling emotion of singing your national anthem to an arena packed with rugby fans and a live television audience of millions. You are part of extraordinary matches and witness legends being made, and folklore created in song. You are on the fi eld with The London Welsh Male Voice Choir and you will be part of some of Wales’s most iconic rugby matches in modern times. -
Rabodirect PRO12 PREVIEW 2013/14 ROUND 15 PREVIEWS ROUND 15 FIXTURES
RaboDirect PRO12 PREVIEW 2013/14 Round 15: 20th – 23rd February 2014 ROUND 15 PREVIEWS With the international weekend kicking off on Friday night, the majority of the RaboDirect PRO12 games take place on Sunday, however Cardiff Blues open round 15 with their game against current champions, Leinster at the Arms Park on Thursday evening and if past form is any guide Cardiff will have their work cut out to claim victory in this match. The sole game on Saturday is also in Wales with Edinburgh Rugby visiting Llanelli to play Scarlets, who missed out last round due to the weather in Belfast. The Scots do not travel well, so Scarlets must be hoping to put their own home record back on track in this fixture. The remaining four games take place on Sunday, with a TV double header in Italy, Benetton Treviso hosting Ulster and Zebre facing another Irish province, Connacht. Connacht’s victory over Edinburgh last time out saw them swap places with Zebre at the foot of the table, which could be reversed if Zebre claim this tie. Ulster on the other hand will be hoping they can make up some ground on the teams above them in the Play-Off zone. At the same time the remaining two Welsh regions will be in action in the principality. Newport Gwent Dragons opponents’ Glasgow Warriors, currently sit in 4th place in the table courtesy of one more win than Ulster, and still have two games in hand over the three teams above them. The outstanding game must be the pick of the weekend, leaders Munster travelling to face 3rd placed Ospreys, who claimed a record victory over Treviso in their last game at the Liberty Stadium. -
The British & Irish Lions Tour to Australia 2013
The British & Irish Lions Tour to Australia 2013 Sponsorship Evaluation Overview 2 CONTENTS Why The British & Irish Lions? 2 – 3 Relationship Development 4 – 7 Employee Engagement 8 – 9 Brand and Corporate Reputation 10 – 13 Brand Exposure 14 – 17 Spectator Engagement 18 – 19 RBWM Sales 20 Activation Maps 21 – 23 32 WHY LIONS? The British & Irish Lions represent the pinnacle of northern hemisphere rugby and is a unique sponsorship in international sport. It represents a once in a lifetime experience for players and fans. Following a successful sponsorship of The Tour in 2009, HSBC became the first ever sponsor to renew its association with The Lions for the 2013 Tour to Hong Kong and Australia. We know that rugby in general appeals to our target audience and the 2013 Tour enabled us to engage with our customers and employees in our key markets of the UK, Ireland, Hong Kong (where the team were playing for the first time ever) and Australia. HSBC Middle East were also actively involved in the sponsorship as an extension of their existing rugby programme. As Principal Partner, HSBC was able to reward and benefit customers and staff, as well as general fans, during an 18 month programme of activity in what became the most integrated sponsorship programme The sponsorship campaign was the bank has ever undertaken. underpinned with the positioning ‘Legendary Journeys’ which captures Specific objectives were set by HSBC for the unique nature and experience of the sponsorship: The Lions for players and fans alike. • Build stronger relationships with our core Through our activation programme, target customers. -
Rabodirect PRO12 PREVIEW 2013/14
RaboDirect PRO12 PREVIEW 2013/14 Round 17: 21-23 March 2014 PREVIEW ROUND 17 Having led Leinster to the RaboDirect PRO12 title last season, Ireland coach Joe Schmidt took the RBS 6 Nations crown at the first time of asking in a tense finish to the Championship last weekend. Following on Ireland’s success it is perhaps appropriate that as the RaboDirect PRO12 returns to centre stage three of the top four teams are Irish Provinces. Schmidt’s former team, Leinster are in action at the RDS on Friday night, they and Munster both host Italian opposition in round 17 and whilst the records seem to point in favour of two home wins, neither side can afford to slip up as they chase a top two finish. Third placed Ulster are also in action on Friday night, their bonus point win over Scarlets in their rearranged game last week has pulled them closer to the leaders as the battle for home advantage in the Play-Offs intensifies. Ospreys, the only non-Irish side currently in the Play-Off Zone, know they have a fight on their hands to maintain that position as Glasgow Warriors are just three points behind them but still have two games in hand. Ospreys face fellow Welsh Region Cardiff Blues on Friday night, whereas Glasgow Warriors welcome Scarlets to Scotstoun on Saturday, the Welshmen did not make up any ground on the top four in their rearranged fixture last week. The next two weeks could be critical in any team’s aspirations of making the end of season Play-Offs as the pressure starts to build towards the season finale. -
The Vital Link Guide
Sporting Legends Real Fast Life Fiction Tense Thrillers The Vital Link Guide The Hardest Test Scott Quinnell Introduction The launch of a fourth set of Quick Reads titles on World Book Day in March 2008 provides another great opportunity to introduce less confident adult readers to the world of books. This is particularly important during the 2008 National Year of Reading which has adult literacy learners as a priority audience. The response to the books published since the launch of the Quick Reads initiative in March 2006 has been enormously positive. Thousands of people have discovered an enjoyment of reading for the first time. Tutors and other professionals have recorded an increase in learners’ confidence, motivation and acquisition of literacy skills. The Vital Link encourages practitioners to integrate reading for pleasure into their work with adult literacy learners through partnership with the public library service. Support from the Department for Innovation, Universities and Skills has enabled us to provide tools to link the Quick Reads into regular teaching practice and into more informal contact with adults who are improving their literacy skills. As part of this work, The Vital Link has created resources to support use of the Quick Reads. These provide a ‘way in’ to using the books in a range of settings through ideas for discussion and extension activities. We have included suggestions for other reading materials, printed and online, and curriculum references for the main learning points. The resources for the Quick Reads published in 2008 are available to download as individual PDF or Word files from www.vitallink.org.uk. -
Saturday Is Sacred
PLUS News Results Tables Fixtures Expert Advice Health NEW clubHouseTry it once and be converted All the League DROP Action THE DEBT Stay Trim EXCLUSIVE Without the Gym LIN 6 Nations Saturday www.clubhousewales.com SHANKFFromrom TTenbyenby toto tthehe toptop £1.30 Contents Welcome to This Issue Kick Off clubHouse FEATURED TEAM THE FIRST MAGAZINE 03 Division One Bonymaen RFC: Top of the table and entirely devoted to on their way to the title amateur rugby in NEWS Wales, clubHouse 04 This fortnight’s most important news from around is about bringing the the ASDA leagues game back to its roots. Three-inch bruises, frost- HEALTH AND FITNESS bitten hands and pints of Brains 09 Expert instructor Paul Gough answers queries on afterwards, we’re celebrating fi tness, weight training and how to stay focused people like you for whom rugby’s a religion and Saturday is sacred. Half Time And with the WRU looking increasingly incompetent, and rugby now more about squabbling than scoring tries, clubHouse couldn’t SIX NATIONSNATIONS SATURDAYSATURDAY have come at a better time. 11 From Robert Sidoli to Adam Jones’s mum, the Our listings section is the only place to get every result from insiders reveal their Six Nations routine every game in every ASDA league division. So you’ll never miss a BALANCING THE BOOKS try. But it’s not just facts, fi gures and news. We’ll bring you expert 14 Is your club facing a cash crisis? Follow these tips advice on everything from how to get your club back in the black Bonymaen on how to boost your bank account to how to booze and still be man of the match. -
The Lions 2021
The Lions 2021 Channel Investment Dates Platforms Available on request 3rd July – Broadcast On Demand 8th August 2021 Online Sky Go Social The Opportunity Scheduling* Sky Sports’ long-standing coverage of The British & Irish Lions Tour Tour Matches is set to continue in 2021 as the Lions embark on their tour of British & Irish Lions vs Stormers - 3 July 2021 (1600 BST) South Africa, with 8 live matches, including 3 Tests against the World Champions. The Lions will be one of the standout events of British & Irish Lions vs SA Invitational - 7 July 2021 (1900 BST) the super summer of sport in 2021. British & Irish Lions vs Sharks - 10 July 2021 (1600 BST) British & Irish Lions vs SA A - 14 July 2021 (1900 BST) Sky Media is proud to present the opportunity to sponsor Sky Sports coverage of The Lions Tour. This media package allows a British & Irish Lions vs Bulls - 17 July 2021 (1600 BST) sponsor to amplify their association and reach an affluent ABC1 Men audience across Sky Sports’ multiple platforms. The package Test Matches – expected to kick-off at 1600 BST comprises broadcast, digital and social sponsorship. For additional investment there is a range of media and activation opportunities. 1st Test: British & Irish Lions vs Springboks - 24 July 2021 2nd Test: British & Irish Lions vs Springboks - 31 July 2021 The Content 3rd Test: British & Irish Lions vs Springboks - 7 August 2021 Sky Sports has been the home of The Lions since 1997 when The Repeats and highlights programmes of all 8 matches Lions beat South Africa 2-1 in dramatic fashion, which was the first time The Lions was screened in full for UK viewers. -
Love RUGBY: Love Reading 2011
LOvE RUGBY: LOvE REaDING 2011 A toolkit of ideas to help you use the 2011 Rugby Union World Cup to encourage reading and writing in your school or library. By Tom Palmer Getty Images National Literacy Trust – Love Rugby : Love Reading Welcome About the Author The National Literacy Trust is an independent charity Tom Palmer is normally a football writer. He has written and the leading literacy expert in the UK. We have two series of children’s books for Puffin: Foul Play and worked with schools since 1993, providing innovative Football Academy. resources, information and support. Over 30,000 teachers, librarians and other professionals have In 2010 he wrote the successful Love Football: Love benefited from our networks. Reading toolkit for the football world cup. He also wrote an episodic football story – The World Cup Mystery – As part of our work with schools, as well as libraries and that was downloaded and enjoyed by thousands of clubs, we use sport to promote reading and writing to schools. both children and adults. This Rugby World Cup toolkit is designed to help you to engage your class with reading In October 2011 his new book – Scrum! – by tapping into the excitement around this September’s is published by Barrington Stoke. tournament. We would like to thank the governing body His website is www.tompalmer.co.uk. of English rugby, the Rugby Football Union, for kindly providing access to all images in this toolkit. Please see www.rfu.com/schools for more information about the work they do to with schools. Images are supplied by Getty Images. -
SPECIALIST SPORTS – RUGBY an Explanation of Fees: There Are a Number of Factors That Influence the Fees Speakers Charge. These
– RUGBY SPECIALIST SPORTS An explanation of fees: There are a number of factors that influence the fees speakers charge. These include location, date and nature of the event. It ‘ ’ is therefore impossible to quote a one size fits all fee per speaker. The fee bands are therefore there to provide a rough guide but please enquire for specific quotes, as speakers are usually negotiable. Certain speakers may require hotel accommodation in addition to the fee and VAT will be applicable in some cases but this will be advised upon enquiry. Those marked in bold are our personal favourites in the office All speakers are Rugby Union unless denoted with (L) for Rugby League. £500•£1250 David Trick Harry Ellis Jeff Probyn Paul Wood (L) Des Drummond (L) Graham Price Gregor Townsend Nigel Redman Tim Stimpson Mike Lewis Leon Lloyd Brian Noble (L) Henry Paul (L/U) George Chuter Tommy Martyn (L) Sean Long (L) ’ Terry O Connor (L) Barrie McDermott (L) Robbie Paul (L) Craig Sandercock (L) Shaun Wane (L) Keith Senior (L) Paul Sculthorpe (L) Iestyn Harris (L/U) Neil Holding (L) Alex Murphy (L) Mike Foreshaw (L) Eorl Crabtree (L) John Stankovitch (L) Karl Kirkpatrick (L/U) Steve Ganson (L) Adrian Morley (L) Ray Fench (L) Garry Schofield OBE (L) Jamie Peacock (L) Phil Larder (L/U) Roy Dickinson (L) Lee Briers (L) Jim Mills (L) Jon Wilkin (L) Stuart Fielden (L) Andy Gregory (L) Bobbie Goulding (L) Rob Burrow (L) Paul Wellens (L) Jamie Jones Buchanan (L) Leon Pryce (L) Jimmy Gittins (L) Geoff Parling Garin Jenkins Craig Newby Gary Rees £1250•£3000 Kelly Brown John Bentley Gareth Chilcott Andy Gomersal Ian Robertson John Beattie Mark Regan Dean Richards JPR Williams Bill Beaumont Phil Bennett David Duckham Willie J. -
Doub7e Seven Offer the Most Authoritative Advice About the Sports Celebrity Or Professional to Suit Your Requirements
Doub7e Seven offer the most authoritative advice about the sports celebrity or professional to suit your requirements. We make no managerial or exclusivity claims to any particular artist. This gives us the flexibility to search the market place on your behalf and deliver a list of comedians, speakers, compares or presenters for you to choose from. We negotiate the keenest appearance fees for you so you pay the most competitive price and we ensure there are no hidden costs or unexpected riders. Next is a list of popular suggestions. For a more extensive list to suit your requirements, just contact us with your brief. 0330003300----500500 7 77 [email protected] www.77events.co.uk • Dave Beasant • Lee Sharpe • Gary McAllister MBE • Chris Kamara • Ruud Gullit • John Barnes • Graham Taylor • Mark Bright • Graham Le Saux • Alan Hansen • John Bishop (ex Liverpool FC) • Mark Lawrenson • John Stiles ( ex Leeds United) • Neil ‘Razor’ Ruddock (I’m a Celebrity..!) • Tony Cottee • Jack Charlton • Steve Claridge • Bob Wilson • Matt Le Tissier • Dave Bassett • Ian Holloway • Craig Brown • Paul Merson • Chris Waddle • Ray Parlor • Peter Shilton • Alan Curbishley • Gordon Banks • Neil Warnock • Jeff Winter – Referee • Paul Walsh • Graham Poll - Referee • Jan Molby • Bruce Grobbelaar •Phil Vickery (England Rugby World Cup Winner) •Justin Leonard with Jeff Probyn •Scott Quinnell •Will Greenwood (England Rugby World Cup •Andy Nicol Winner) •Will Carling (Celebrity & ex England Captain) •Austin Healey (BBC & ex England) •Martin Corry (Former England Rugby -
SPECIALIST SPORTS – RUGBY an Explanation of Fees: There Are A
– RUGBY SPECIALIST SPORTS An explanation of fees: There are a number of factors that influence the fees speakers charge. These include location, date and nature of the event. It ‘ ’ is therefore impossible to quote a one size fits all fee per speaker. The fee bands are therefore there to provide a rough guide but please enquire for specific quotes, as speakers are usually negotiable. Certain speakers may require hotel accommodation in addition to the fee and VAT will be applicable in some cases but this will be advised upon enquiry. Those marked in bold are our personal favourites in the office All speakers are Rugby Union unless denoted with (L) for Rugby League. £500•£1250 David Trick Harry Ellis Jeff Probyn Paul Wood (L) Des Drummond (L) Graham Price Gregor Townsend Nigel Redman Tim Stimpson Mike Lewis Leon Lloyd Brian Noble (L) Henry Paul (L/U) George Chuter Tommy Martyn (L) Sean Long (L) ’ Terry O Connor (L) Barrie McDermott (L) Robbie Paul (L) Craig Sandercock (L) Shaun Wane (L) Keith Senior (L) Paul Sculthorpe (L) Iestyn Harris (L/U) Neil Holding (L) Alex Murphy (L) Mike Foreshaw (L) Eorl Crabtree (L) John Stankovitch (L) Karl Kirkpatrick (L/U) Steve Ganson (L) Adrian Morley (L) Ray Fench (L) Garry Schofield OBE (L) Jamie Peacock (L) Phil Larder (L/U) Roy Dickinson (L) Lee Briers (L) Jim Mills (L) Jon Wilkin (L) Stuart Fielden (L) Andy Gregory (L) Bobbie Goulding (L) Nick Fozzard (L) Paul Wellens (L) Jamie Jones Buchanan (L) Leon Pryce (L) Jimmy Gittins (L) Geoff Parling Garin Jenkins Craig Newby Gary Rees £1250•£3000 Kelly Brown John Bentley Gareth Chilcott Andy Gomersal Ian Robertson John Beattie Mark Regan Dean Richards JPR Williams Bill Beaumont Phil Bennett David Duckham Willie J.