HURON | ONTARIO | MICHIGAN | ERIE | SUPERIOR 2021 Marine Marketplace Advertising

MEDIA KIT A guide for boating enthusiasts

With more than 10,000 miles of shoreline (equal to almost 44% of the earth’s circumference), the Great Lakes command a vast share of North America’s boating waters and is one of the world’s most popular, affluent and explored cruising grounds. For 75 years, Lakeland Boating has covered this unique area. Our editorial content caters to the interests of freshwater boaters throughout the Great Lakes, as well as connecting waterways as far south as Florida, north to Ontario, west to , and east to Quebec. Our respected editorial package is a mix of Great Lakes travel destinations, personality profiles, boats, boating gear and accessories, boating lifestyle, waterfront living, cruising and more. Monthly editorial departments highlight local news and events, boater education, maintenance tips, electronics, new products and boat tests. We know Great Lakes boating. BOAT TEST GLASTRON GTD 245 You never forget your first. BY CHUCK WARREN Editorial Calendar

PORT OF CALL

GLASTRON GTD 245 Cla ssic design hints, including SPECIFICATIONS traditional Glastron “spear” DEALERS LOA: 24’4” Easy access with twin stern ladders SkipperBud’s Beam: 8’6” and bow ladder SKIPPERBUDS.COM Draft: 35” Optional enclosed head Weight: 4,600 lbs. Spicer’s Boat City SPICERSBOATCITY.COM Fuel Capacity: 60 gals. Matching trailer included Ravenna Marine Water Capacity: 12 gals. Seating, seating and more seating From boating and world-class beaches RAVENNAMARINE.COM Max Power: 350 hp MSRP: $66,667 Thayer Marine to fine dining, friendly boutiques and THAYERMARINE.COM GLASTRON.COM year-round activities, there’s something Watch the video at LAKELANDBOATING.COM!

for everyone in the neighboring PHOTOS COURTESY OF GLASTRON

MARCH 2020 | LAKELANDBOATING.COM communities of grand bend and Bayfield 38 on Ontario’s Sunset Coast.

LAKELANDBOATING.COMLAKELANDBOATING.COM | MARCH 2020 39 Lake Huron Bayfield y Mar Steven

Grand Bend Big Format Port Franks SHORELEAVE BY KATH USITALO

Ontario

United States PHOTO BY SHARON MATTHEWSSTEVENS SHARON BY PHOTO

Sarnia Nobody gives you a larger slice of the Great Lakes market — literally — than Lakeland Boating. TahquamenonLAKELANDBOATING.COM | AUGUST 2020 Falls State Park

 AUGUST 2020 | LAKELANDBOATING.COM Michigan’s wonderful waterfalls.

Falls, a series of five gentle cascades that invite ong before 19th-century lumbermen splashing, wading and rowing a rental boat to a Land Longfellow discovered the rushing, small island. From there, Dennis suggests heading amber-colored waters of the Tahquamenon River to Lake Superior to rent kayaks at the Rivermouth, and Falls, they were known to the Native Americans, where “You can go out into the bay or fool around missionaries and fur traders who lived and worked in in the river.” He also recommends a guided nature Our 8.75" x 10.75" format is bigger than other boating magazines. When it comes to staying the northeastern Upper Peninsula wilderness. In his hike or one of the free programs at the park. 1840 survey of the region, state geologist Douglass “You can get the history of the area, go on hunts Houghton observed riverside signs of lodges, portage for insects and critters, or learn archery,” Dennis trails and farmland of the Ojibwa people. Henry says, “and it’s all free.” Wadsworth Longfellow included the waterway Miles of hiking trails lead to quiet areas for known as Taquamenaw in “The Song of Hiawatha” picnicking, blueberry picking and wildlife viewing — his epic poem of 1855. Nearly a century later, the for moose, black bear, wolves, fox, deer, waterfowl, falls and surrounding wilderness were made into bald eagles and 125 other bird species. There’s a state park, and now its 46,000 acres make it the fishing for northern pike, muskellunge, walleye second largest in the system. and yellow perch, and snowmobiling, snowshoeing Year-round playground and cross-country skiing. Camping ranges from Annual Events power, bigger is definitely better. Research indicates that larger-format magazines enjoy backcountry to rustic and modern sites, as well as a n June 20, 2020: The Two Hearted Trail Run offers a choice of 50K, marathon The photogenic Upper Falls at the heart of yurt, camper cabin and three-bedroom lodge. One or half-marathon hosted by Great Lakes Endurance. Pre-registration required at Tahquamenon Falls State Park is the best-known campground is open in all four seasons. GREATLAKESENDURANCE.COM of Michigan’s 200 named waterfalls, and the main n August 8, 2020: The Tahqua Trail Run hosted by Great Lakes Endurance features Camp 33 and Tahquamenon Falls Brewery & GREATLAKESENDURANCE.COM attraction for many of the park’s 600,000 annual From timber to tourists 10K and 25K events. Pre-registration required at Pub, a rare, private microbrewery, restaurant visitors. It’s a short stroll along an accessible path n September 12, 2020: The Paradise Tahquamenon Wilderness Canoe Race Logging operators of the late 19th and early and gift shop located within a state park. Jack to view the tinted water rushing over the 200-foot- attracts professional paddlers for the 6.6-mile one-person and 17.5-mile two- 20th centuries depended on the Tahquamenon Barrett was a lumberman who owned the property TAHQUAMENONWILDERNESSCANOERACE.ORG wide, 50-foot-high drop at — depending on the person races. River to transport their harvest to the sawmills at at what is now the Upper Falls park entrance, season — 5,000 to 50,000 gallons per second. n September 26, 2020: Hike Between Da Falls along the River Trail. A free shuttle Lake Superior. One of those lumbermen, Robert where handsome timber buildings are named for transports hikers for a one-way hike. Tannins that leach from the cedar, spruce and Hunter, decided to build a riverside sawmill and Barrett’s 33rd logging camp. His grandchildren, n October 10, 2020: Harvest Festival fun at the Lower Falls Campground includes hemlock in swamps drained by the river cause the railroad to more efficiently transport his timber, Lark Carlyle Ludlow and Barrett Ludlow, operate pumpkin carving, chili cook-off, campsite decorating and trick-or-treating. Non- a longer shelf life than their smaller counterparts. Occupying a coveted space on the coffee brown hue, and churning creates foam, inspiring a but by 1925, he ceased operations. At that time, the businesses that sprang from Jack and Mimi campers are welcome. “Root Beer Falls” moniker. auto touring was growing and local conservation Barrett’s love of Tahquamenon and their desire to n Every Saturday in February at the Upper Falls join guided, one-mile snowshoe After viewing the Upper Falls, Park Manager officer Joe Beach saw an opportunity. He leased from 2-3 p.m. Cross-country ski or snowshoe the one-mile, lantern-lit trail from make it available for public recreation. 6-8:30 p.m. Bring your own gear; a limited number of loaner snowshoes are Kevin Dennis encourages the short drive or the idle tracks, and in 1927 transported his first “My grandfather gifted all but two acres to four-mile, moderately rigorous hike to the Lower available at no charge. Warm up with hot chocolate at the bonfire. tourists aboard a makeshift train to a riverboat that the state,” Lark says. “He built modest, lumber carried the passengers to the falls. camp-style buildings for a souvenir stand and The wildly popular excursion soon demanded over-the-counter food stand that he leased for new and larger equipment. Nicknamed “Toonerville others to operate in the summer only.” Trolley,” the open-air train cars still chug By 1990, the siblings had rebuilt the structures — complete with an outdoor along a 24-inch narrow gauge track to the fireplace as a gathering space for the public — as a tribute to his vision. 180-passenger riverboat helmed by Robert Hunter’s “I thought a brewpub would be something that visitors would enjoy — I just table long past the competition means greater visibility for your products. great-grandson Kris Stewart. Captain Stewart had to learn how to make the beer,” Lark says with a laugh. narrates the two-hour cruise to the falls, sharing Brewmaster since the pub opened in 1996, she keeps up to four taps flowing local history and pointing out wildlife along the with the likes of Red Falls Tannin and Blueberry Wheat Ale, created in honor of way. It’s a long, leisurely outing that offers a view August’s Wild Blueberry Festival in nearby Paradise. Her Lumberjack Lager takes of the falls from a different vantage point than park longer to ferment and the microbrewery just can’t keep up with the demand in the

visitors get from across the river. summer months so she enjoys making it in the winterH — her favorite season at the

COURTESY OF MICHIGAN DNR; RIGHT PHOTO COURTESY OF MICHIGAN DNR MICHIGAN OF COURTESY PHOTO RIGHT DNR; MICHIGAN OF COURTESY

MAIN PHOTO BY ASHLEY WILLIAMS/SAULT STE. MARIE VISITORS BUREAU; INSET PHOTO PHOTO INSET BUREAU; VISITORS MARIE STE. WILLIAMS/SAULT ASHLEY BY PHOTO MAIN TOURS; BOTTOM PHOTO BY JUDY MERRILL-SMITH JUDY BY PHOTO BOTTOM TOURS; Wakesport If looking at all of that rushing, foamy, RIVERBOAT FALLS TAHQUAMENON OF COURTESY PHOTOS TWO TOP falls because “the ice formations are just spectacular.” brown-colored water makes you thirsty, head to 23 Makeover LAKELANDBOATING.COM | MARCH 2020 22 MARCH 2020 | LAKELANDBOATING.COM Transform any boring old boat into a wakesport machine.

BY ZENON BILAS

pecialized wakesport boats offer the ultimate utilizing a convex design. The wider the view, the tow characteristics for wakeboarders, easier it is for the driver to see the person in tow as Swakesurfers and waterskiers alike. But a few he or she swings out to the side of the boat. More accessories can dramatically enhance the tow-abilities expensive mirrors typically offer higher quality 2021 EDITORIAL THEMES & PORTS OF CALL* of virtually any boat, whether it be a runabout, glass for a sharper, more detailed view. deckboat, fishing boat, sport jet or pontoon. Mirrors can be attached to the windshield frame, Boat add-ons can assist in four areas: They can help deck near the helm, tubing on a wakeboard tower the driver operate more safely and proficiently; help or the hardtop on a center console T-top. Place the the driver maintain an accurate speed; provide stable mirror near the driver toward the center of the boat, so towing; and improve wake size. The driver’s skill that the driver has a symmetrical rear view. Placing the impacts the person in tow’s safety, success and fun. mirror on the windshield above the passengers’ heads gives the driver an unobstructed view. Mirrors The mirror is a crucial accessory for towing wakesports. This accessory allows the driver to keep an eye on the person behind the boat along with any boating traffic while still facing forward. All drivers should use a mirror when towing anyone behind the boat. A mirror has been a standard feature on SHOW ISSUE! SHOW ISSUE! specialized wakesport boats for 60 years. Today JANUARY JUNE after-market mirrors are available for all boats, even center console boats, pontoons and PWC. Rear-facing mirrors positioned near the After-market mirrors usually provide 100 to 140 driver help them keep

an eye on people being PHOTO BY ZENON BILAS MIRROR PHOTO BY STEVEN WELCH; WAKEBOARD degrees of view. Manufacturers achieve a wider towed behind the boat. rear view by increasing the width of the mirror and PORT OF CALL 28 AUGUST 2020 | LAKELANDBOATING.COM LAKELANDBOATING.COM | AUGUST 2020 29 PLAN AHEAD CRUISING

Nature Therapy POC: Two Harbors, MN POC: Holland, MI is Superior When the Rx calls for a major dose *January mails out in time for the , Cleveland, *June mails out in time for the Bay Harbor and Manitowoc boat shows. of woods and water, Baraga County, Michigan, wrapped around Lake Superior’s Keweenaw Bay, is just and Minneapolis boat shows. what the doctor ordered. by kath usitalo JULY FEBRUARY SHOW ISSUE! SUMMER HOTSPOTS

Keweenaw Bay BOAT SHOWS POC: Mackinaw City, MI Canyon Falls BARAGA

PHOTO COURTESY ISTCOK L’ANSE

36 SEPTEMBER 2020 | LAKELANDBOATING.COM

LAKELANDBOATING.COM | SEPTEMBER 2020 POC: Lorain County, OH 37 Wolverine and Sable In early 1942, with every aircraft carrier available pressed into front-line service, Sunken the U.S. Navy’s pilot training organization found itself in a tough spot. Training pilots to operate from aircraft carrier decks required actual ships to train on. But with no carriers available, the Navy was forced to improvise. Treasures The answer lay in moving pilot training inland *February mails out in time for the: Grand Rapids, Miami to the Great Lakes and converting a couple of SHOW ISSUE! existing vessels to provide the requisite flight AUGUST decks. In due course the Navy purchased a pair of old sidewheel paddle steamers once used for passenger excursions, replaced their topside accommodations with flat wooden runways and commissioned their first two dedicated training carriers: USS Wolverine and boat shows. and USS Sable. Although smaller than the fleet carriers the Navy used in combat, the 500-foot Wolverine and the 535-foot Sable were the answer to a big problem, enabling pilots to learn to handle SMALL BOATS takeoffs and landings on Wolverine and a real flight deck in an Sable in Chicago Wolverine environment where the with Hellcat vessels would be safe from enemy submarines. USS Wolverine and USS Sable were not true aircraft carriers and they had a number of serious limitations, one being that they had only one deck POC: Madison, WI and thus nowhere to stow any damaged aircraft. If a The bottom of Lake Michigan yields a treasure plane was damaged, the day’s operations would be forced to wrap up. Another limitation was a lack of speed. Built as passenger excursion vessels, neither Wolverine nor Sable were equipped SHOW ISSUE! trove of World War II aircraft, many of them with powerful engines, and that was a real concern for pilots MARCH operating heavier aircraft that required a certain amount of veterans of major battles including Pearl wind flowing down the flight deck in order for them to become airborne. When there was little or no wind on Lake Michigan, Harbor, Midway and the Solomons. Today, these George operations often had to be curtailed. H. W. On days with plenty of wind, the now top-heavy ships tended *August mails out in time for the Cedar Point boat show. Bush in 1944 to pitch and roll wildly in the choppy waves, making takeoffs planes are being retrieved and restored to and landings even more hazardous than they would be on a real Wolverine at Navy Pier, Chicago aircraft carrier operating on the open ocean. Early and late in the impress their lessons on a new generation. year, ice build-up was yet another serious problem — not just on the carrier decks, but on the aircraft as well. Accidents and rookie mistakes were inevitable, and nearly OUTFITTING by craig ritchie 150 planes wound up becoming fish habitat on the bottom of Lake Michigan. All remain the property of the U.S. Navy, which has allowed for some of the planes to be recovered for museum display. Most have been salvaged by a private firm called A and ometimes you find the most remarkable things where you carrier duty, including future President George H. W. Bush. But accidents T Recovery, founded by partners Allan Olson and Taras Lyssenko least expect to see them, including on your sonar screen. For were frequent, and at least 150 aircraft wound up on the bottom through after they spotted what appeared to be an airplane on their Shistorians looking to preserve irreplaceable artifacts from the second landing accidents and misjudged takeoffs. As salvage crews today recover fishfinder screen one day while trolling for salmon off Chicago. world war, it doesn’t get any better than the bottom of Lake Michigan these aircraft for museum display, they’re finding some of them to be Today, A and T Recovery works in close partnership with the right off the Chicago lakeshore. That’s where a dedicated team has veterans of major Pacific battles — Pearl Harbor, Midway, the Solomons — U.S. Navy and its National Naval Aviation Museum in Pensacola, spent the past 30 years scanning the lakebed for historically significant making these historic aircraft internationally significant. Florida, in order to locate, identify and recover these vintage aircraft, veterans of battles that raged all across the Pacific. After being damaged in battle or simply outdated by newer, more aircraft. To date they’ve fished nearly 40 of them from the POC: Honey Harbour, ON

The aircraft — almost perfectly preserved by their ice-cold freshwater potent models, these planes were typically sent back to America OF US NAVYI COURTESY AND SABLE PHOTOS BUSH, WOLVERINE PRESIDENT bottom, including U.S. Bureau No. 2106, a priceless Douglas

tombs — were lost in the ‘40s when the U.S. Navy conducted pilot and relegated to training duties. Most would have been scrapped at LAKES.; MUSEUM OF THE GREAT OF THE NATIONAL COURTESY ILLUSTRATION SBD-2 Dauntless dive bomber with a truly remarkable history. training on the lake. There, safe from prowling enemy submarines, two war’s end had they not taken the big splash. But being bounced off a former passenger excursion vessels that were hastily converted into carrier deck and into the drink by a newbie pilot is precisely what saved Sable makeshift aircraft carriers helped more than 17,000 pilots qualify for them from a cutting torch, and we’re all the better for it. BOAT TEST SEPTEMBER *March mails out in time for the Palm Beach boat show. 32 SEPTEMBER 2020 | LAKELANDBOATING.COM LAKELANDBOATING.COM | SEPTEMBER 2020 33 DECOMMISSIONING Seize the day. Tiara POC: Port Colborne, ON Sport 43 L S APRIL SPRING COMMISSIONING OCTOBER SHOW ISSUE! by Chuck Warren POC: Manistee, MI

Finished cutouts in starboard TIARA SPORT 43 LS hull for fender storage. DEALERS SPECIFICATIONS DIY/RENOVATION SkipperBud's (w/ platform): 43’6” LOA SKIPPERBUDS.COM Portside hull door with Beam: 13’ removable swim ladder. Walstrom Marine Draft: 3’7” WALSTROM.COM Weight (dry): 21,800 lbs. Handrails and cup holders Fuel Capacity: 400 gals. everywhere. Water Capacity: 60 gals. Power (w/ 3 x Yamaha 425s): 1,275 hp Access to the Watch the video at midcabin is tight. Base MSRP: $892,890 LAKELANDBOATING.COM! POC: Chautauqua County, NY

TIARASPORT.COM PHOTOS COURTESY OF TIARA SPORT TIARA OF COURTESY PHOTOS

39 LAKELANDBOATING.COM | FEBRUARY 2020 MAY

38 FEBRUARY 2020 | LAKELANDBOATING.COM

BOAT SPOTLIGHT BOAT SPOTLIGHT *October mails out in time for the Ft. Lauderdale boat show. BY CHRIS CASWELL BY CHRIS CASWELL SAFETY POC: Thousand Islands, NY NOVEMBER/DECEMBER BUYER’S GUIDE

SPECIFICATIONS SPECIFICATIONS LOA: 26’6” Four Winns HD 270 Regulator 31 LOA: 36’6” *Editorial calendar subject to change. Beam: 8’5” Beam: 10’4” Draft: 33” Bowrider on steroids. Family friendly fishing machine. Draft: 23” Weight: 5,350 lbs. Weight: 10,800 lbs. POC: Marquette, MI Fuel Capacity: 70 gals. ffering something for everyone, the new Four repositioned from bow seating to cockpit to the stern tarting with the legendary Regulator hull and GPSMAP chartplotters. The view through the Fuel Capacity: 300 gals. Water Capacity: 12 gals. OWinns HD 270 is a bowrider plus. From the lounge, depending on where you want your munchies. Sadding a twin 425-hp power option makes the windshield is unmarred by a frame and is high Water Capacity: 35 gals. Max Power: MerCruiser/ Max Power: 2 x Yamaha Volvo 380 hp stern-facing lounge seating (where one can watch While there is an outboard version of the HD 270, Regulator 31 the fastest boat in the boatbuilder’s enough for protection while standing. The T-top 425-hp Four-Stroke Base Price: $78,974 towed watersports or swimmers) to forward seating the sterndrive choice offers no less than 13 Mercury or fleet. At over 36 feet, this big center console has is standard, with an electronics box, navigation and MSRP: Contact dealer Please direct editorial calendar questions to: FOURWINNS.COM that converts into stretch-out sunpads, the 270 will Volvo options ranging from 300 to 350 hp for a top both fishing and family friendly features. dock lighting, and it’s prepped to accept TACO REGULATORMARINE.COM be your family’s favorite vacation spot. speed of nearly 50 mph and a fast cruise over 30 mph. Start with the side-opening cockpit door, which is Grand Slam 20-foot carbon fiber outriggers. DEALERS “The HD 270 is a bowrider on steroids,” says Matt The fully lined engine compartment is spacious, with perfect for retrieving that big catch or for the kids Inside the console is another amenity for both DEALERS Hall’s Sports Center Mrozinski of Lake Michigan Yacht Sales. “It has the room to step down and reach all maintenance points. to climb aboard after a dip in the lake. fishing and family: A stand-up head compartment Catawba Moorings HALLSSPORTSCENTER.COM largest bow seating area of any boat in its class, and The skipper gets an ergonomic helm with back-lit The V-shaped bow seating is comfortable for with electric head and freshwater sink. A 6-gallon CATAWBAMOORINGS.COM Onekama Marine / Lake what really makes it unique is that it doesn’t sacrifice switches, a stereo with Bluetooth, multifunction families but, with the dining table lowered and holding tank with an electric pump simplifies all-day Yacht Works Wisconsin Michigan Yacht Sales YACHTWORKS.NET ONEKAMAMARINE.COM its rough water ride to get that added bow space.” engine gauges and optional Simrad GPS. Both helm cushions removed, it becomes a big casting platform. outings, and all fishboxes are illuminated for night use. The HD 270 impresses with a walk-through from and companion seating have bolsters for standing and For the skipper, the standard twin seats with Power for the 31 is either a pair of Yamaha SkipperBud’s [email protected] SKIPPERBUDS.COM the large transom platform (no climbing over seats), can swivel for cockpit entertaining. armrests, flip-up bolsters and individual folding F300 Four-Stroke outboards or twin Yamaha 425 deep backrests forward to secure the kiddos, and swim Storage is a drawing card for the HD 270, starting footrests provide all-day comfort, while the seat Four-Strokes. Both engines offer the Helm Master Watch the video at ladders both fore and aft for beach or offshore use. with the extra-long locker underfoot that can easily console hides tackle drawers. An optional tackle joystick steering for effortless maneuvering. LAKELANDBOATING.COM! To make this a true dayboat, families will appreciate handle waterskis as well as fishing rods. Every seat center adds aft-facing seats, and a leaning post Everyone will appreciate the 74-quart cooler Watch the video at the enclosed head compartment with either portable lifts to reveal full-lined storage for lines, fenders and with a 40-gallon livewell is also available. under the forward seat, the padded coamings to LAKELANDBOATING.COM! or flushing toilet (plus sink and lighting), as well as personal items, and one even has a trash receptacle The dashboard holds the factory-installed keep youngsters safe, and the non-slip surface for H H coolers under the bow and stern areas. A table can be to keep the boat tidy. Garmin Offshore Package with twin 16-inch sure footing even when wet.

20 SEPTEMBER 2020 | LAKELANDBOATING.COM LAKELANDBOATING.COM | SEPTEMBER 2020 23 Manitowoc Boat Show to go along with Bay Harbor.

Largest Boating Market THE Amazing GREAT LAKES REGION Big Market capita, with one registered boat for every 6.3 Lakeland Boating focuses on the territory 2 7. 5 % households for the 15th consecutive year.* in and around the Great Lakes. We know Three Great Lakes states, Minnesota, in where to go, what to do and what kind of Michigan and Wisconsin, ranked in the top #1 gear and equipment will get you there. five for number of boats registered in 2018: The Great Lakes region is the largest Minnesota accounts for 6.9% of all boats boating market in the country. Our region registered; Michigan accounts for 6.7%; and Boater once again ranked No. 1 in boat registrations Wisconsin accounts for 5.1%. in 2018, accounting for 27.5% of the nation’s Great Lakes boaters spend big, too: Four Registrations total, up from 27.3% in 2017. out of the top 10 boating-related spending The region also has the most boats per states are Great Lakes states. These include Michigan, Minnesota, Wisconsin and New York. In total, the region spent more than $4.4 billion on new powerboats, U.S. Regional Boat engines, trailers and accessories in 2018. Most Boats Registrations, 2018*

GREAT LAKES Per Capita 27.5% North Atlantic (1 boat per 9% Pacific 6.3 households) 9.7% Inland 18.5% Mid Atlantic 6.4% 3 GREAT LAKES South Atlantic 18.3% states ranked in $4.4 billion Gulf Coast spent on new 10.4%

powerboats, U.S. Territories .2% top5 five outboard engines, of boats registered

trailers and accessories *2018 NMMA Recreational Boating Statistical Abstract Website Advertising Weekly e-Newsletter Advertising

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e-newsletter Bottom 728 x 90 pixels; $200/week 2021 deadlines* Deadlines, Rates & Technical Specifications ISSUE AD CLOSING MATERIALS DUE MAILS January 11/17 11/20 12/9 February 12/14 12/17 1/7 n PUBLICATION SIZE n PRINTING METHOD: Web offset March 1/20 1/25 2/9 Live area: 8.5 in. x 10.5 in. April 2/18 2/23 3/10 Please, no text outside of the live area n BINDING SPECIFICATIONS: Perfect bound; May 3/18 3/23 4/7 Trim: 8.75 in. (width) x 10.75 in. (height) jog to foot June 4/21 4/26 5/11 Bleed: 9 in. x 11 in. n CONTRACT AND COPY REGULATIONS July 5/19 5/24 6/9 n You may submit materials on disk, but we Contracts must be bona fide and specify a contract August 6/22 6/25 7/13 prefer email or electronic file transfer. Send to year and the number of insertions to be used. Only one September 7/21 7/26 8/10 Lakeland Boating Production Department, 1555 advertiser can reserve space in each contract. October 8/19 8/24 9/9 Sherman Ave., Suite 313, Evanston, IL 60201. The publisher reserves the right to reject all Nov./Dec. 10/7 10/12 10/27 Please enclose a copy of the insertion order with advertising copy that, at his discretion, is deemed your disk. This should include: Company name, objectionable, misleading, not in the best interests contact information, ad size, date of insertion, and of the reader and/or contrary to federal and state * 2021 marketplace rates any specifications, such as preferred placement. regulations, whether or not the ad had previously PAGE SIZE 1x 3x 11x A hard copy proof should be included with been accepted and/or published. Full page $1,680 $1,575 $1,500 electronic files. NOTE: All electronic data will be All advertisements are accepted and published by held only one year from date of last insertion the publisher on representation that the advertiser 2/3 page $1,365 $1,260 $1,200 and/or advertising agency are properly authorized 1/2 page $945 $840 $800 n ACCEPTABLE FILE FORMATS to publish the entire contents and subject matter 1/3 page $787 $735 $700 The following digital file types are considered optimal: thereof. It is understood that the advertiser and/ 1 /4 page $682 $630 $600 1. PDF/X-1A: 2001, press ready. All final files or advertising agency will indemnify and hold the 1/6 page $500 $440 $400 must be press quality, 300 dpi, CYMK, with all publisher harmless from and against any loss, expense 1/8 page $260 $250 $250 fonts embedded. Please, NO RGB/SPOT PMS or other liability resulting from any claims or suits for COLORS! All logos and images placed in your ad libel, violation of right of privacy, plagiarism, copyright must meet these specifications. infringement and any other claims or suits that may ad sizes 2. JPG files are acceptable, and should be 100% of arise out of the publication of such advertisement. ad size, 300 dpi. The publisher will not be bound by conditions 3. Color proofs are accepted, but not required. printed or appearing on order blanks or copy 4. For full-page ads, please include the bleed only— instructions that conflict with the provisions of this NO CROP OR REGISTRATION MARKS. rate card. All verbal instructions regarding contracts bleed: or insertions must be confirmed in writing. 9 x 11 n INK SPECIFICATIONS: 4-color process, Please direct production questions to Christy Bauhs live area: 8.5 x 10.5 NO RGB/SPOT/PMS! at 312-276-0610, ext. 24; [email protected]. FULL V 2/3 V 1/2 H 1/2 trim: 8.75 x 10.75 4.75 x 9.625 3.75 x 9.625 7.75 x 4.625

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