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MEDIA KIT A guide for boating enthusiasts

With more than 10,000 miles of shoreline (equal to almost 44 percent of the earth’s circumference), the Great Lakes command a vast share of North America’s boating waters and is one of the world’s most popular, affluent and explored cruising grounds. For 73 years, Lakeland Boating has covered this unique area. Our editorial content caters to the interests of freshwater boaters throughout the Great Lakes, as well as connecting waterways as far south as Florida, north to Ontario, west to , and east to Quebec. Our respected editorial package is a mix of Great Lakes travel destinations, personality profiles, boats, boating gear and accessories, boating lifestyle, waterfront living, cruising and more. Editorial departments highlight local news and events, boater education, maintenance tips, electronics, new products and boat tests appear monthly. We know Great Lakes boating. BOAT TEST Formula 400 SSC Editorial Calendar

PORT OF CALL FORTY-FOOT SPORTS CROSSOVER SATISFIES EVERY FAMILY MEMBER’S MUST-HAVES. BY MARSHALL BRODIE

ctive boating families want to bow cockpit, aft deck lounge and spacious A maximize their limited boating time also encouraging connectivity among guests. but sometimes that can be difficult. What below-decks cabin — gives boaters the best of all w Passage fore and aft is unimpeded and makes if you want to overnight with your f orlds. amily socializing natural. The surprisingly large for one or two nights because that’s all the Rare features cabin below includes a convertible dinette/ time you get off from work? Or what if your sleeping berth, plus an aft stateroom bed, teenage chil Formula realized that customers were asking dren ask to bring a group of private head compartment and entertainment friends to hangout and sunbathe for a day? for something other than an expre ss cruiser galley with sink and microwave. What if the weather turns less than ideal? or a big center console with an under-console The bow cockpit is a rare feature in a Do you need an express cruiser or perhaps cabin. Based on this feedback, Formula created the Crossover series, which has 40-foot sport boat that greatly expands the do you need a bowrider? Looking for a welcoming Lake Michigan become a big hit. The Formula 400 SSC is usability of the 400 SSC as a day cruiser. This This is where a versatile, multi-purpose area features wraparound seating for multiple vessel may be the ideal solution. Such is the sporty, comfortable and amenity rich. The destination that’s got sandy beaches, an lounging options, and twin motorized tables impetus for Formula’s new 400 SSC (Super single-level deck is nearly 37 feet long and can be raised or lowered individually at the the up-to-date marina, plenty to see, do, shop, Sport Crossover), an emerging new breed includes two seating areas, the bow cockpit push of a button for dining or to create a of boat that follows in the footsteps of the and aft lounge, which Formula has labeled PHOTOS COURTESY OF FORMULA lounge when cushions are added. For a break Mystique eat and sip within a short walk of the dock 430 SSC. The 400 SSC — with an open SmartZones. Formula describes them as being separate areas for differing activities while from the sun’s rays, there’s an optional bow 36 MARCH 2019 | LAKELANDBOATING.COM — plus natural and historical wonders to sun shade that’s easy to assemble. explore? There’s an app for that.

LAKELANDBOATING.COM | MARCH 2019 of 37 Manistique By Kath Usitalo Big Format SHORELEAVE

BY JANE AMMESON Nobody gives you a larger slice of the Great Lakes market — literally — than Lakeland Boating. PHOTO BY JANET PLISEVICH JANET BY PHOTO

47 RetroLAKELANDBOATING.COM Boat | SEPTEMBER Rentals 2019

46 SEPTEMBER 2019 | LAKELANDBOATING.COM Retro boats take us back to the Jet Age in historic Saugatuck, Michigan.

The boats simply move forward and back so there’s no tricky t started with a building. maneuvering. They putt along at 4 mph, which is a fine speed I “When we moved here four years ago, we saw this old as it both complies with the no-wake zone requirements and place and wanted to save it,” says Lauren Stanton-Sharar, allows boaters enough time to cruise the entire Saugatuck Our 8.75" x 10.75" format is bigger than other boating magazines. When it comes to staying a former morning news anchor at WZZM News where riverfront from cove to cove, which can be accomplished in she was on the air for 18 years. Lauren is explaining why a 90-minute rental. Three-hour trips are available as well. she and her husband, John Sharar, bought the two- “Anyone can drive them,” Lauren says, “and that was story building in Saugatuck, Michigan, that sits on the our plan.” Kalamazoo River at the bend where Water Street turns To name all the boats in the fleet, the couple looked to into Lucy Street. Once used by the State of Michigan’s the ’50s for inspiration. Department of Natural Resources for studies on invasive “We literally went through lists of the most popular species, the wood building — now appropriately called women’s names of that era,” Lauren says. Gidget The Old Boat House — had stood empty for a decade. Here are a few examples of what they came up with: “After we bought it, we needed to figure out what to Dottie, a Dorsett Catalina;Ruby , a Bell Boy is a pink Glastron; mustard; Mexican with queso cheese, jalapeno slices, do with it,” John says, who, until the retro boat craze hit Banshee; and June is a turquoise 1960 Crownline. Oh, and him hard, was a national sales manager at an industrial cilantro and diced tomatoes; and Californian with avocado, power, bigger is definitely better. Research indicates that larger-format magazines enjoy by the way, Glastron is the only manufacturer still in business jalapeno slices, cilantro and diced tomatoes. Other edibles distribution company. today — another aspect that makes these boats exceptional. Once the couple owned the building, they needed boats. And include smoked whitefish dip, a selection of charcuterie not just any old boats. The two wanted a great on-the-water, Boat quest options and sandwiches. Eat indoors or sit underneath one of the red-striped umbrellas on the large outdoor one-of-a-kind way for people to view Saugatuck’s spectacular Early on, John thought about using wooden boats in their waterfront in style. And what could be more stylish than Jet deck overlooking the river. quest to give an authentic and special water experience; Want to arrive at the uber-popular Red Dock Café, Age classic runabouts — the perfect throwback to the cool however, that wasn’t practical because of the boats’ laborious cars of the 1950s with their automotive details? Saugatuck’s answer to Key West, in a manner Hemingway upkeep. Then they discovered the early fiberglass marvels. would admire? Call ahead and reserve one of the docks the The result was Retro Boat Rentals, a collection of 12- to “I didn’t know about these kinds of boats before,” he 14-foot Jet Agers (they were also known as atomic boats back couple owns there, but be sure to rent one of Retro Boat says, noting their criteria for selecting a boat follows certain “That way they’re quieter, easier to use and more reliable,” Rental’s red boats to keep with the theme. then) that come in a variety of jellybean colors, including parameters. “They have to have been manufactured between Lauren says. “Our customers can just hop aboard. They robin’s egg blue, fire engine red, aquamarine and pink. 1955 to 1963 because that’s the era when these boats were feel comfortable driving them even if they’ve never been What you need to know a longer shelf life than their smaller counterparts. Occupying a coveted space on the coffee Some sprout tailfins (think your grandmother’s 1957 Capri most unique. That was the real Jet Age of boats when they on a boat before.” Sedan — the one she drove wearing white gloves and pearls Retro Boats Rentals are $115 for 90 minutes and $230 for had such characteristics as fins, taillights and headlights.” After the successful test run of their first retro boat in February three hours for two people. Additional passengers are $10 on her way to play bridge), while others have lustrous flat Often the manufacturers were small, their designers a 2017 on the mostly frozen Kalamazoo River, they were ready to each; kids 16 and under ride free. You can also rent one of tops, cool auto-style headlamps, chrome details and quarter Glazed. No, you don’t combination of artists, boating and auto enthusiasts, and go. The first year went so well that the couple quit their day jobs. two Donut Boats named Sprinkles and cabins. Their sleek open seating areas incorporate the colors mechanical engineers. As boat makers consolidated, many Now they not only run the Saugatuck location, they also lease of the boat’s exterior with bands of white. eat them; instead, these bright orange electric vessels (think of these manufacturers went out of business. the boats to operators in South Haven, and . life rings on steroids) topped with matching umbrellas, a “High production, fewer styles,” John says, summarizing The Old Boat House table and a circle of seats are available to rent as well. what happened. No outside beverages, food or coolers are allowed on any Talking to John about their boats is to get a history The Old Boat House building has been totally remodeled of the boats. Alcohol must be purchased at The Old Boat lesson in what some refer to as the “Golden Age of Boats.” and now has a bar, kitchen, eating area, gleaming hardwood House. Retro Boat Rentals will provide coolers and ice, and “The Dorsett Catalina was designed by Raymond Loewy,” floors and large, open indoor space that can be rented for offer a wide variety of beverages, including bottles of wine, he says about the French-born industrial designer who corporate events and get-togethers. The wall art is nautical, domestic and craft beers, non-alcoholic drinks, mixed drinks table long past the competition means greater visibility for your products. principal of Industrial Equities LLP privately held commercial real designed not only boats but also the U.S. Mail and TWA such as old boat engines and vintage advertisements for the in cans and even champagne. Snacks are also available. John N. Allen didn’t realize in Minneapolis took a circuitous estate investment, development icons; packaging for Lucky Strike; Studebaker’s Avanti boats available for rent. A retro boat is perched in the open Walk-ins are welcome; in fact, Lauren says that many it at the time, but his addiction route from captivated kid to and management firm; his Windsor and Champion (talk about cool cars) models; Coco-Cola loft above the main floor bar. people discover the business just by walking by. But your began in the 1960s when, as a respected owner of 25 prized Development company focuses machines; the paint scheme for Air Force 1; as well as Lauren says that people often rent several boats or best bet is to call ahead and make a reservation. boy of 11 or 12, he worked for a classic wooden boats. More than a on residential projects. Allen and Jane, a 1958 several planes and railroad engines. even the entire fleet to take out together and stop here And for those with a canine crewmember, neighbor on a commercial fishing collector, he’s known as a passionate his wife, Rebecca, have five adult The Retro Boat Rental’s boats come from a variety of places: afterward for food and a drink. Food options include a hooked on boat in northern Wisconsin. Twice promoter of the history and culture children and live in Naples, Florida, Geneva, is the only boat that’s currently dog-friendly. Hidden away in old barns, on Craigslist and eBay, and through variety of different SausageTucks, their signature dish a week they made the several- of antique vessels. “I’m a brown while maintaining a residence For more information or reservations,H call 616-405-6688 other vintage boat enthusiasts. Once the boats arrive, besides RETROBOATRENTALS.COM.

hour drive from the Green Bay boat addict,” he admits. and businesses in Minnesota. In of locally smoked sausages tucked inside an artisan bun. or visit AERIAL PHOTO COURTESY OF RETRO BOAT RENTALS BOAT RETRO OF COURTESY PHOTO AERIAL area to the Eagle River Chain Allen, 64, grew up in Suamico, addition to Industrial Equities, doing any necessary repairs, John converts their old gas motors NOTED OTHERWISE UNLESS AMMESON JANE BY PHOTOS Varieties include German-style with sauerkraut and Dijon to cheaper, more environmentally friendly electric motors. of Lakes to harvest crabs to sell just north of Green Bay, the second Allen owns the Bar Harbor Supper LAKELANDBOATING.COM | SEPTEMBER 2019 23 at taverns and markets. While oldest of six children. His dad Club, a Gull Lake landmark that tugging traps out of the water, was a school teacher; his mom, opened in 1938 as a casino, which

the youngster remembers being a beauty with “Miss Green Bay” he revived in 2012 due to his SEPTEMBER 2019 | LAKELANDBOATING.COM awed by the lakefront mansions among her pageant titles. At 22 “brown boat disease.” and wealthy vacationers spending Northland College in Ashland, carefree summer days cruising Wisconsin, Allen studied social SURF & TURF COLLECTION on beautiful boats — gleaming and political sciences and history, Mahogany Before boats, Allen collected cars. mahogany boats, trimmed with graduated Magna Cum Laude, He bought a 1946 Ford Woody shiny chrome, powered by engines and went on to earn his J.D. at Deluxe, followed by several more with a distinctive rumble. Mitchell Hamline School of Law Woody wagons and convertibles. “Those boats represented in Minneapolis. While working But the vehicles began to look something extraordinary — as a top producer for Coldwell BROWN BOAT COLLECTOR SHARES HIS PASSION. the same to him. On meeting exceptional,” Allen recalls. The Banker Commercial Real Estate Minnesotan Lee Anderson — one now president, CEO and sole Services, Allen launched his of the premier classic boat

John Allen’s Wyndcrest, a 1928 24-foot Purdy Fort Mahogany, which displays Allen’s classic car and boat Racer, was named Best of Show 2018 at the collection, hosts gatherings of wooden boat enthusiasts, as story by Kath Usitalo Antique Wooden Boat Show in Hessel, Michigan. well as a variety of charity events. 2020 EDITORIAL THEMES & PORTS OF CALL*

JANUARY SHOW ISSUE! JUNE SHOW ISSUE!

PHOTO COURTESY OF COURTESY PHOTO OF COURTESY PHOTO photos by Dane Anderson PORT OF CALL 44 MARCH 2019 | LAKELANDBOATING.COM LAKELANDBOATING.COM | MARCH 2019 45 PLAN AHEAD CRUISING POC: Duluth, Minnesota/Superior, Wisconsin POC: Saugatuck, Michigan *January mails out in time for the Chicago, Cleveland, Milwaukee, *June mails out in time for the Bay Harbor and Manitowoc boat shows. Toronto and Minneapolis boat shows.

Port Sanilac Antique Boat & Vintage Show JULY

PHOTO COURTESY PORT SANILAC MUNICIPAL HARBOR

PHOTO COURTESY OF MIDWEST LIVING/EE BERGER Downtown Lexington

From a swinging bridge, SHOW ISSUE!

Saginaw Bay FEBRUARY underwater shipwreck preserve Lake Huron SUMMER HOTSPOTS and the state’s oldest hardware store to festivals, fireworks and Port Sanilac Thumbs Up! old-fashioned fun, Michigan’s Lexington Thumb region of Lexington and BOAT SHOWS Port Sanilac beckons boaters. Flint POC: Rochester, New York BY SUSAN R. POLLACK

Pontiac St. Clair River Lake 52 APRIL 2019 | LAKELANDBOATING.COM St. Clair

SHORELEAVE LAKELANDBOATING.COM | APRIL 2019 POC: Leamington, Ontario

BY CRAIG RITCHIE 53

Friday Harbour Resort Ontario’s latest marina development sets a new standard for lakeside living. *February mails out in time for the: Grand Rapids, Miami AUGUST SHOW ISSUE! ollowing more than 13 years of planning, approvals Fand construction, a new lakeside complex built around a 1,000-slip marina has quickly become a favorite among boaters on Ontario’s historic Trent-Severn Waterway. Located on the western shore of Lake Simcoe, less than an and boat shows. hour north of Toronto, the $25 million Friday Harbour Marina is the core of a $1.5 billion luxury resort consisting of nearly 2,000 townhomes and condominiums, a championship 18-hole golf course, an upscale retail complex, high-end restaurants and SMALL BOATS more — all overlooking the lake’s calming water. Its opulent luxury and extensive facilities make Friday Harbour an ideal destination, whether it’s a short stop while traveling between Lakes Huron and Ontario on the Trent-Severn Waterway, These fish are now welcome to return and enjoy the all-new include an on-site Wellness Center and spa, along with a or as a permanent summer retreat. With residential units yacht basin, with its 2.8 miles of meandering waterfront state-of-the-art fitness center. ranging from affordable condominiums to luxurious dockside rimmed by stately homes and an inviting boardwalk that Luxurious indulgence also applies to dining out. residences, it’s a development that’s made for boaters. connects residents to all the action. Created with an eye to Restaurant choices at Friday Harbour include the Beach Built on the site of the former Big Bay Point Marina, the ecological sustainability, the marina includes more than 30 Club Window for casual fare; Fishbone, serving seafood massive 600-acre luxury resort represents an engineering unique structures designed to provide a spawning and nursery with a Portuguese flair; and coming soon, Avenue Cibi POC: Grand Bend/Lampton Shores, Ontario milestone. Its peaceful, natural-looking lagoons are entirely habitat for fish, frogs and other shoreline wildlife — just one of En Vini, with a mouth-watering Italian menu. Of course, man-made, as the former marina basin was sealed from the many elements that put Friday Harbour in a class of its own. there’s also an on-site Starbucks. lake, drained and excavated to create Prefer to create your own masterpiece? FH Fine Foods A marina like none other the new deep-water yacht basin on the boardwalk is a gourmet grocer offering the finest in that stands today. As the water was When it’s fully completed, the Friday Harbour Marina will fresh produce, meat, fish, cheese, baked goods, prepared SHOW ISSUE! pumped out from the old marina become Canada’s largest freshwater boating facility, with more foods and specialty products not normally found within MARCH property, more than 9,000 fish than 1,000 full-service slips spread over 42 acres. The marina steps of a major marina. An LCBO outlet opening in representing 30 different species was designed by Applied Technology Management (ATM), spring 2019 will make refreshing the wine fridge easier were captured alive by hand creators of numerous large-scale waterfront developments than ever! and returned to Lake Simcoe worldwide, including the spectacular Palm Jumeirah in Dubai. *August mails out in time for the Cedar Point boat show. Dryland distractions unharmed. The facility conforms to Clean Marine ecological standards, with accommodations for vessels more than 100 feet in length. To keep all that gourmet fare from going straight to the “At Friday Harbour we want to accommodate all boaters,” waistline, Friday Harbour has been carefully designed says ATM Founder and Chairman Ed Modzelewski. with a vast range of onshore recreational opportunities, “We’re going to see boats from small fishing vessels that making it an ideal escape for anyone looking to get off OUTFITTING are there for the day to mid-size cruisers stopping by for the boat and stretch those legs. About one-third of the dinner to large yachts coming from afar, cruising Ontario’s 600-acre site has been set aside as the Nature Preserve historic Trent-Severn system. We want this place to be a for wildlife, bisected by a 4.5-mile network of trails for In addition to golf, Friday Harbour offers bicycle rentals destination unto itself.” walking, cycling or an early morning run. (allowing visitors to explore the surrounding countryside), For those who still don’t have a boat of their own, After a refreshing stroll to get the blood moving, try basketball courts, beach volleyball courts and kayak/canoe multi-line dealer Pride Marine Group, with 14 locations your hand at Friday Harbour’s 18-hole championship rentals for those who care to explore the waters and enjoy more across Ontario, has signed an agreement to become the golf course, The Nest Golf Club. A challenging par-72 intimate perspectives. Regular activities scheduled throughout exclusive on-site boat dealership, offering sales of both new course designed by Doug Carrick, The Nest offers an the summer ensure there’s always something going on. and brokerage craft, as well as watercraft rentals, service intriguing challenge to golfers of all abilities, with its With so much to offer, the toughest part about any visit to POC: Parry Sound, Ontario and off-season storage. dips, hollows, water features and sand traps. More than Friday Harbour Resort is getting back in the boat and saying 170,000 truckloads of earth were dug up and shifted around goodbye. Perhaps that’s why so many boaters are taking the Luxurious indulgences to create The Nest, ensuring that even the most skilled plunge and scooping up their own little piece of paradise in Overlooking the marina, the Lake Club at Friday Harbour golfers find it a delightful challenge. An on-site practice the middle of Ontario’s boating playground. With its easy is planned as a private retreat where residents can lounge BOATfacility TEST — including a driving range, a putting green and access to Lakes Huron and Ontario via the Trent-Severn SEPTEMBER in the pool or hot tub and sip on something refreshing a short game area with two large practice bunkers — help Waterway, it’s little wonder that Friday Harbour has become

PHOTOS COURTESY OF FRIDAY HARBOUR RESORT OF FRIDAY COURTESY PHOTOS H while letting every care float away. Plans for the Lake Club prepare golfers for their day on the links. a clear favorite with boaters across the Great Lakes. *March mails out in time for the Palm Beach boat show. FEBRUARY 2019 | LAKELANDBOATING.COM LAKELANDBOATING.COM | FEBRUARY 2019 24 25 A true crossover for on-the-water fun. DECOMMISSIONING BY ALAN WENDT POC: Baraga/L’Anse, Michigan APRIL SPRING COMMISSIONING OCTOBER SHOW ISSUE! POC: Ludington, Michigan DIY/RENOVATION FOUR WINNS POC: Port Hope, Ontario

HD 240 SURF WINNS FOUR OF COURTESY PHOTOS 41 LAKELANDBOATING.COM | AUGUST 2019 MAY

40 AUGUST 2019 | LAKELANDBOATING.COM

BOAT SPOTLIGHT BOAT SPOTLIGHT *October mails out in time for the Ft. Lauderdale boat show. BY KEN KREISLER BY ALAN WENDT SAFETY POC: Port Clinton, Ohio NOVEMBER/DECEMBER BUYER’S GUIDE

SPECIFICATIONS SPECIFICATIONS LOA: 32'9" *Editorial calendar subject to change. Beneteau Flyer 32 Sea-Doo Rec Lite SPARK/SPARK TRIXX Beam: 11' The best of both worlds. Two models that make for affordable family fun. Rider Capacity: 2-3/2-3 Draft: 2'7"/4'3" Weight: 405 lbs./422 lbs. Weight: 10,927 lbs. POC: Tawas Bay, Michigan Fuel Capacity: Fuel Capacity: 7.9 gals./7.9 gals. ith her eye-catching naval architecture by Beneteau that supplies more space to the bow entertainment area — the was leading a flotilla of about 40 Sea Rays to Presque Isle Polytec Hull material is designed to withstand unintentional 2 x 106 gals. Engine: Rotax 900 ACE/ WPower and the striking interior by Style & Design, bow seating/sunpad offers an exciting place to relax at anchor. Iin one of the worst summer fogs in memory. At idle speed, bumps that occur around docks. The watercraft boasts some Water Capacity: 42 gals. Rotax 900 HO ACE Power: 2 x Mercury the new Beneteau Flyer 32 presents herself as an exciting, “While not sacrificing any of her dayboat amenities, the the sound of ship’s bells clanging and slip assignment chatter meaningful technology like Intelligent Throttle Control, a Base Price: Verado V8 300-hp innovative and visionary boat that will fulfill the needs Flyer 32 also presents an interior with all the comfort for with the harbormaster on the VHF was suddenly broken by closed-loop cooling system and a multifunctional gauge. $5,399/$7,499 SEA-DOO.COM Please direct editorial calendar questions to: Base Price: for a wide variety of owners. extended times away from home,” Smith says. laughter from the waterline. We were surrounded by dozens The Sea-Doo SPARK 2-UP has two engine choices: A 60-hp Contact dealer “The whole emphasis on the Flyer 32 is to make it more than a With accommodations for four in two cabins, one forward of Sea-Doo’s arriving at the exact same moment. The group, Rotax 900 ACE or, for a few dollars more, the 90-hp Rotax 900 BENETEAU.COM dayboat,” says Don Smith, sales manager for Beneteau’s outboard and one amidships, you and your guests can spend the part of an annual Great Lakes Harbor Hop, had no radar or HO ACE. The larger engine is what you’ll find on the SPARK DEALERS division. “This design is the bridge to an express cruiser.” evening on the hook or at the dock after a day’s cruise. With chartplotters but plenty of eager riders out for an adventure. 3-UP, delivering a top-speed of close to 50 mph and capable of J&J Sales DEALERS Port Clinton/Huron, OH Step aboard via the swim platform’s starboard-side safety ample storage areas and cabinets, you can take whatever you Sea-Doo has for years turned dreams of family fun on the towing passengers on a tube, waterskis and wakeboard. Boisvert Marine POWERSPORTS360.COM gate and you’re greeted by wide-open spaces designed for need along and still have plenty of room for all your gear. water into reality. This year, its Rec Lite family of watercraft For those who like trick riding or competitive events, check Centerpointe Yacht Nielsen Power Sports Services comfort and enjoyment. The roomy cockpit area features Choosing from an extensive list of optional equipment, (including the SPARK and SPARK TRIXX models) continues out the SPARK TRIXX 3-UP. This PWC lets riders pull Lake Villa, IL a wraparound couch with an accompanying table. There is such as air conditioning, fiberglass hardtop, teak decking and to innovate with new features like a revolutionary Bluetooth- off freestyle tricks such 180-degree hops and tail-stands with NIELSENS.COM Hutchinson’s Boat Works a deck galley to starboard offering a refrigerator, sink, twin depending on your power choices Mercury DTS controls compatible audio system that brings powerful and accessible ease. An adjustable handlebar, angled foot supports and [email protected] Maple City Marine, LTD Village Motor Sports burners, oven, storage below and a small countertop sitting or Joystick Piloting you can customize your Flyer 32 to sound to the water. The 50-watt, waterproof option easily extended range variable trim system make this model the most Holland, MI Port Sanilac Marina right behind the helm. The helm itself — well-laid-out your individual needs. With her patented AIRSTEP hull mounts to both the Sea-Doo SPARK and SPARK TRIXX versatile entry-level watercraft in Sea Doo’s history. Colors VMSHOLLAND.COM SkipperBud’s for both form and function — has a copilot seat and a design for the running surface, your performance, safety models, is portable for moving to the beach, dock or cabin, and include Orange Crush/Chili Pepper and Jalapeno/Pear. comfortable double seat to port. and comfort come standard. has an amazing battery life of 24 hours at 50% of its power. These PWC models have a variety of options that help “Sociability is a key component and was in sharp focus “The Flyer series are known as dayboats, and with this Designed for two or three riders, the Sea-Doo SPARK is keep the price low. One option worthy of consideration is in the exterior layout design,” Smith adds. boat, the blend of dayboat and express cruiser is complete,” affordable, fuel efficient and easy to tow with even a small car. For the Intelligent Brake and Reverse known as iBR. Brakes H H With access forward by way of the port side — a design feature Smith concludes. first-time boaters, the scratch- and impact-resistant, lightweight are a good thing — especially for new drivers.

30 SEPTEMBER 2019 | LAKELANDBOATING.COM LAKELANDBOATING.COM | AUGUST 2019 35 Manitowoc Boat Show to go along with Bay Harbor.

Largest Boating Market THE GREAT AmazingLAKES REGION Big Market capita, with one registered boat for every Lakeland Boating focuses on the territory 2 7. 5 % 6.3 households for the 15th consecutive in and around the Great Lakes. We know year.* Three of the Great Lakes states, where to go, what to do and what kind of Minnesota, Michigan and Wisconsin, in gear and equipment will get you there. #1 ranked in the top five for number of boats The Great Lakes region is the largest registered in 2018: Minnesota accounts boating market in the country. Our region for 6.9% of all boats registered; Michigan Boater once again ranked No. 1 in boat registrations accounts for 6.7%; and Wisconsin accounts in 2018, accounting for 27.5% of the nation’s for 5.1%. Registrations total, up from 27.3% in 2017. Great Lakes boaters spend big, too: Four The region also has the most boats per out of the top 10 boating-related spending states are Great Lakes states. These include Michigan, Minnesota, Wisconsin and New York. In total, the region spent U.S. Regional Boat more than $4.4 billion on new powerboats, Most Boats Registrations, 2018* engines, trailers and accessories in 2018.

GREAT LAKES 27.5% North Atlantic Per Capita 9% (1 boat per Pacific 9.7% 6.3 households) Inland 18.5% Mid Atlantic 6.4% 3 GREAT LAKES South Atlantic 18.3% states ranked in $4.4 billion Gulf Coast spent on new 10.4% powerboats, U.S. Territories .2% top5 five outboard engines, of boats registered trailers and accessories *2018 NMMA Recreational Boating Statistical Abstract Website Advertising Weekly e-Newsletter Advertising

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Homepage Leaderboard: 468 x 60 pixels; $250/mo. Interior Page Leaderboard: 728 x 90 pixels; $200/mo. Target boaters who want to read about boats! Advertising in our e-newsletter is an easy and affordable way to reach those who

Interior have specifically requested to hear Skyscraper TOP: from us every week. It is a terrific 160 x 600 pixels enhancement to your ad in our print edition, or as a standalone way to $150/ mo. drive our readers to your website. Homepage Square: You can run your ad once or in 300 x 250 pixels $225/mo. every newsletter, in one of three eNewsletter Middle positions. If you don’t have a digital 728 x 90 pixels; $250/week ad to fit our specs, we can build one for you. First come, first serve. Our e-newsletter goes out every Interior Monday, your ad is due the Friday Skyscraper BOTTOM: before. Please include the URL 160 x 600 you’d like your ad to link to. Ask about custom pixels $100/ multimedia mo. packages!

DISPLAY SALES eNewsletter Bottom Mark Conway 728 x 90 pixels; $200/week 1550 Sherman Ave., Suite 313 [email protected] Evanston, IL 60201 847-867-3269 LAKELANDBOATING.COM 2020 DEADLINES* Deadlines, Rates & Technical Specifications ISSUE AD CLOSING MATERIALS DUE MAILS January 11/19 11/22 12/9 February 12/13 12/18 1/8 n PUBLICATION SIZE n PRINTING METHOD: Web offset March 1/21 1/24 2/10 Live area: 8.5 x 10.5 in. n BINDING SPECIFICATIONS: Perfect bound; April 2/19 2/24 3/10 Trim: 8.75 in. (width) x 10.75 in. (height) Bleed: 9 x 11 in. jog to foot May 3/19 3/24 4/8 June 4/21 4/24 5/11 n You may materials on disk, but we prefer email or n CONTRACT AND COPY REGULATIONS July 5/20 5/22 6/9 electronic file transfer. Send to Lakeland Boating Contracts must be bona fide and specify a contract Production Department, 1555 Sherman Ave., Suite year and the number of insertions to be used. Only one August 6/18 6/23 7/9 313, Evanston, IL 60201. Please enclose a copy of advertiser can reserve space in each contract. September 7/21 7/24 8/10 the insertion order with your disk. This should The publisher reserves the right to reject all October 8/20 8/27 9/10 include: Company name, contact information, advertising copy that, at his discretion, is deemed Nov./Dec. 10/8 10/13 10/28 ad size, date of insertion, and any specifications, objectionable, misleading, not in the best interests such as preferred placement. A hard copy proof of the reader and/or contrary to federal and state should be included with electronic files. NOTE: regulations, whether or not the ad had previously 2020 DISPLAY RATES (NET)* All electronic data will be held only one year from been accepted and/or published. PAGE SIZE 1x 3x 6x 11x date of last insertion All advertisements are accepted and published by the publisher on representation that the advertiser Full page $4,095 $3,885 $3,675 $3,415 n ACCEPTABLE FILE FORMATS and/or advertising agency are properly authorized 2/3 page $3,600 $3,420 $3,235 $3,005 The following digital file types are considered optimal: to publish the entire contents and subject matter 1/2 page $3,170 $3,010 $2,845 $2,645 1. PDF/X-1A: 2001, press ready. All final files thereof. It is understood that the advertiser and/ must be press quality, 300 dpi, CYMK, with all or advertising agency will indemnify and hold the 1/3 page $2,920 $2,765 $2,620 $2,430 fonts embedded. Please, NO RGB/SPOT PMS publisher harmless from and against any loss, expense 1 /4 page $2,625 $2,488 $2,355 $2,185 COLORS! All logos and images placed in your ad or other liability resulting from any claims or suits for must meet these specifications. libel, violation of right of privacy, plagiarism, copyright AD SIZES 2. JPG files are acceptable, and should be 100% of infringement and any other claims or suits that may ad size, 300 dpi. arise out of the publication of such advertisement. 3. Color proofs are accepted, but not required. The publisher will not be bound by conditions 4. For full-page files, please include the bleed only, 9 x printed or appearing on order blanks or copy 11 inches—NO CROP OR REGISTRATION MARKS. instructions that conflict with the provisions of this rate card. All verbal instructions regarding contracts n INK SPECIFICATIONS: 4-color process, or insertions must be confirmed in writing. NO RGB/SPOT/PMS! FULL V 2/3 V 1/2 ISL 1/2 Please direct production questions to Christy Bauhs at 312-276-0610, ext. 24; [email protected] 9 x 11 bleed 4.75 x 9.625 3.75 x 9.625 4.75 x 6.875 8.75 x 10.75 trim 8.5 x 10.5 live area

1550 Sherman Ave., Suite 313, Evanston, IL 60201 LAKELANDBOATING.COM

DISPLAY SALES Mark Conway [email protected] H 1/2 V 1/3 SQ 1/3 1/4 847-867-3269 7.75 x 4.625 2.375 x 9.625 5 x 4.625 3.75 x 4.625

* Subject to change