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SI Fiftysixty Brochure.Pdf JEWELLERY QUARTER I BIRMINGHAM WELCOME TO INTRODUCING BUY-TO-RENT INVESTMENT IN THE UK’S BEST PERFORMING MARKET As the most quickly improving place to live and work in the UK, Birmingham attracts more people moving from London than any other city and is also at the centre of one of the largest Business, Professional & Financial Services clusters in Europe. Recent large-scale relocation activity from London include Deutsche Bank, Deloitte and notably HSBC who relocated over 1,000 key staff to their newly purpose-built offices at a cost of £200 million. Additionally, Birmingham is home to the highest percentage of flexible office take up in the UK, providing modern workspaces for start-ups, tech companies and freelancers. Birmingham has undergone significant regeneration over the past couple of decades, with ambitious projects transforming the city centre. The planned HS2 high speed rail network is driving further change, providing Birmingham with an exciting future. Woven throughout these regeneration projects is the changing shape of Birmingham’s residential housing, which is developing to meet the needs of contemporary residents in this bustling, world-class city. With a growing population of young professionals and a significant amount of job opportunities, Birmingham is also seeing a boom in the city’s build-to-rent sector. The city is home to four universities with exceptional retention rates, which continues to increase rental demand. HIGH SPECIFICATION APARTMENTS LOCATED IN BIRMINGHAM’S MOST DESIRABLE RESIDENTIAL DISTRICT UNDERLINED BY A FOUNDATION OF QUALITY AN INTRODUCTION TO THE FIT OUT WILL BE ACCENTUATED BY A SUITE OF TACTILE PREMIUM FEATURES THAT FIFTYSIXTY, JEWELLERY QUARTER INVITE A SENSE OF EFFORTLESS ELEGANCE FiftySixty consists of just 44, one and two bedroom apartments located in the Jewellery Quarter, Birmingham’s most sought after residential district just a stone’s throw from the vibrant St Paul’s Square. The developer has been meticulous with every aspect of the development to ensure each apartment offers 20% increased net usable space, increased ceilings heights with floor to ceiling windows and Juliet balconies looking out across the city centre or landscaped courtyard gardens. Every design decision has been made with future residents of the utmost priority, ensuring the apartments are future proofed and set a new standard of living not just for today, but for whatever surprises and transformations that might be on the horizon. FiftySixty will benefit from an enviable and superior specification inside and out. The kitchens in each apartment will have German engineered matt handless kitchens with reconstituted stone worktops with stylish tiles. The clever J-Pull design makes handle less doors easy to open and close, ensuring a clean run of units with a simple style that will always be on trend. The Bathrooms enjoy smooth floating joinery that are emphasised by brushed chrome tapware, while additional inclusions such as feature mirrors and beautiful shower bath suites are appointed for both their quality and sophistication. FiftySixty, JQ offers unrivalled investment potential for long term capital growth and above average yields. FUTURE PROOFED INVESTMENT APARTMENTS ECONOMIC SUCCESS & INTERNATIONAL APPEAL A reputation as a city of economic opportunity has led Birmingham’s economic boom and as a result the UK’s second city is one of the country’s biggest financial and commercial centres. Many businesses are becoming increasingly aware of Birmingham’s potential. Recent large-scale relocation activity from London include Deutsche Bank, Deloitte and notably HSBC who relocated over 1,000 key staff to their newly purpose built offices at a cost of £200 million. Additionally, Birmingham is home to the highest percentage of flexible office take up in the UK, providing modern workspaces for start-ups, tech companies and freelancers. One result of this is an exciting start-up scene. According to Start-ups, Birmingham has more new start-ups and active businesses than any city other than London. Creative businesses, digital agencies and tech start-ups are focused around Silicon Canal, which is home to some 210 tech companies. Overall, Birmingham is home to a staggering 6,000 tech firms, employing 38,300 people Chinese investment in Birmingham has been particularly notable in recent years as well. It was reported in late 2018 to have secured more Chinese investment projects than any other UK regional city, with 23 investments safeguarding more than 1,400 jobs. Meanwhile, in 2019, Birmingham was highlighted as beginning to eclipse both Sydney and New York in terms of its attractiveness to Chinese investors. DEUTSCHE BANK, DELOITTE AND HSBC OVERALL, BIRMINGHAM IS HOME RELOCATED 1,000+ KEY STAFF TO TO A STAGGERING 6,000 TECH PURPOSE BUILT £200 MILLION OFFICES FIRMS, EMPLOYING 38,300 PEOPLE A CITY FIRMLY ON THE GLOBAL ECONOMIC MAP THE RACE TO HOUSE BIRMINGHAM’S GROWING POPULATION Birmingham has enjoyed sustained year on year rapid population growth in recent years, which has put pressure on its housing resources. In addition, the city’s population is expected to boom by a further 150,000 people over the next 16 years, deepening the problem of housing supply not being able to keep up with demand. The shortage is in part due to the shifting tenancy status of UK residents, with levels of property ownership significantly dropping in recent years. In the West Midlands, 70.5% of the population owned their own home in 2005, compared with just 55.3% today, according to the Resolution Foundation. As ownership has dropped, the proportion of households renting privately across the region has grown, from 5% to 20%. Council figures project that some 80,000 new homes are needed in Birmingham by 2031. However, the National Housing Federation reports that construction in the West Midlands has fallen short of requirements to the tune of 45,000 homes in the last five years. Within Birmingham, the deficit of homes over that time period stands at 18,000 units. The shortage in supply, is fuelling demand and rising prices in Birmingham make the city an exciting prospect for property investors, with domestic and international buyers alike turning to Birmingham to bolster their portfolios with healthy yielding investment properties. BIRMINGHAM OUTLOOK FOR 2021 SALES MARKET RENTAL MARKET 6,030 30.24% 6.25% 3.80% In 2019 6,030 professionals Birmingham property values up Birmingham postcodes boast one Birmingham’s rents predicted relocated from London to Birmingham 30.24% over past 5 years. of the highest Average buy-to- to rise by 4.2% per year for rent yields in the UK, at 6.25% the next 5 years 4,200 4.58% Birmingham projected to need Property prices have risen 21.0% 2.5WEEKS to accommodate 4,200 new 4.58% in the past year alone At 21%, Birmingham has one The average property households between 2017 and 2021 of the highest proportion of is let within 2.5 weeks private renters in the UK of going to market PERFECTLY DESIGNED & LOCATED TO TAKE ADVANTAGE OF THE UK’S BEST BUY-TO-RENT MARKET LONDON TO BIRMINGHAM HS2 NETWORK WILL REDUCE THE JOURNEY TIME TO A MERE 49 MINUTES BIRMINGHAM - A BRIGHT FUTURE AHEAD Birmingham is a city with its sights set firmly on the future. The Big City Plan, which aims to expand the size of the city’s core by THE £500 MILLION PARADISE CIRCUS 25%, is contributing £2.1 billion to the economy each year. In addition to the five areas covered by the masterplan, the arrival BUSINESS DISTRICT INVESTMENT of the HS2 rail network in Birmingham will result in some exciting opportunities. WILL SUPPORT THE CITY’S CONTINUED ECONOMIC SUCCESS Construction of the London to Birmingham HS2 network will reduce the journey time between the two cities to a mere 49 minutes, and its economic impact is already being felt. An independent research report from 2019 estimated that the implementation of HS2 could lead to 26,000 new jobs in the Birmingham/Solihull area, an average gross value added increase of £780 per worker and a £4 billion increase in annual economic output. Birmingham’s own investment in HS2, by which it will seek to maximise the network’s impact, will include £900 million worth of funding, much of it focused around the planned Curzon Street Station. The investment marks the first time that a local authority has pushed forward a regeneration project as a result of HS2. As well as HS2-related development, Birmingham’s £500 million investment in the new Paradise Circus business district will support the city’s continued economic success. Part of the first phase of that new district, One Chamberlain Square, will see PwC take occupation in 2019. Enabling works for phase two are currently underway. With a long-term focus on regeneration and infrastructure, Birmingham is ahead of the curve when it comes to city planning. It is a city that is working hard to meet the needs of its current and future population, from housing to green spaces to perfect environments for businesses to flourish. It’s a city with a bright future ahead. BIRMINGHAM’S OWN INVESTMENT IN HS2, BY WHICH IT WILL SEEK TO MAXIMISE THE NETWORK’S IMPACT, WILL INCLUDE £900 MILLION WORTH OF FUNDING, MUCH OF IT FOCUSED AROUND THE PLANNED CURZON STREET STATION A BRIGHT FUTURE FOR BIRMINGHAM PARADISE CIRCUS 2 0 2 2 BIRMINGHAM EASTSIDE LOCKS CURZON STREET, HS2 Paradise is one of the most COMMONWEALTH SMITHFIELD The 450 million eastside locks The Curzon Street Masterplan important developments Birmingham GAMES The £1.5BN Smithfield Project regeneration scheme has been outlines proposals for the 141 has seen in a generation. A place The commonwealth games will be will introduce around 2000 new billed by some as ‘the most hectare area of regeneration.
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