JEWELLERY QUARTER I WELCOME TO INTRODUCING BUY-TO-RENT INVESTMENT IN THE UK’S BEST PERFORMING MARKET

As the most quickly improving place to live and work in the UK, Birmingham attracts more people moving from London than any other city and is also at the centre of one of the largest Business, Professional & Financial Services clusters in Europe. Recent large-scale relocation activity from London include Deutsche Bank, Deloitte and notably HSBC who relocated over 1,000 key staff to their newly purpose-built offices at a cost of £200 million. Additionally, Birmingham is home to the highest percentage of flexible office take up in the UK, providing modern workspaces for start-ups, tech companies and freelancers.

Birmingham has undergone significant regeneration over the past couple of decades, with ambitious projects transforming the city centre. The planned HS2 high speed rail network is driving further change, providing Birmingham with an exciting future. Woven throughout these regeneration projects is the changing shape of Birmingham’s residential housing, which is developing to meet the needs of contemporary residents in this bustling, world-class city.

With a growing population of young professionals and a significant amount of job opportunities, Birmingham is also seeing a boom in the city’s build-to-rent sector. The city is home to four universities with exceptional retention rates, which continues to increase rental demand. HIGH SPECIFICATION APARTMENTS LOCATED IN BIRMINGHAM’S MOST DESIRABLE RESIDENTIAL DISTRICT UNDERLINED BY A FOUNDATION OF QUALITY AN INTRODUCTION TO THE FIT OUT WILL BE ACCENTUATED BY A SUITE OF TACTILE PREMIUM FEATURES THAT FIFTYSIXTY, JEWELLERY QUARTER INVITE A SENSE OF EFFORTLESS ELEGANCE

FiftySixty consists of just 44, one and two bedroom apartments located in the Jewellery Quarter, Birmingham’s most sought after residential district just a stone’s throw from the vibrant St Paul’s Square.

The developer has been meticulous with every aspect of the development to ensure each apartment offers 20% increased net usable space, increased ceilings heights with floor to ceiling windows and Juliet balconies looking out across the city centre or landscaped courtyard gardens.

Every design decision has been made with future residents of the utmost priority, ensuring the apartments are future proofed and set a new standard of living not just for today, but for whatever surprises and transformations that might be on the horizon.

FiftySixty will benefit from an enviable and superior specification inside and out. The kitchens in each apartment will have German engineered matt handless kitchens with reconstituted stone worktops with stylish tiles. The clever J-Pull design makes handle less doors easy to open and close, ensuring a clean run of units with a simple style that will always be on trend.

The Bathrooms enjoy smooth floating joinery that are emphasised by brushed chrome tapware, while additional inclusions such as feature mirrors and beautiful shower bath suites are appointed for both their quality and sophistication.

FiftySixty, JQ offers unrivalled investment potential for long term capital growth and above average yields. FUTURE PROOFED INVESTMENT APARTMENTS ECONOMIC SUCCESS & INTERNATIONAL APPEAL

A reputation as a city of economic opportunity has led Birmingham’s economic boom and as a result the UK’s second city is one of the country’s biggest financial and commercial centres. Many businesses are becoming increasingly aware of Birmingham’s potential. Recent large-scale relocation activity from London include Deutsche Bank, Deloitte and notably HSBC who relocated over 1,000 key staff to their newly purpose built offices at a cost of £200 million. Additionally, Birmingham is home to the highest percentage of flexible office take up in the UK, providing modern workspaces for start-ups, tech companies and freelancers.

One result of this is an exciting start-up scene. According to Start-ups, Birmingham has more new start-ups and active businesses than any city other than London. Creative businesses, digital agencies and tech start-ups are focused around Silicon Canal, which is home to some 210 tech companies. Overall, Birmingham is home to a staggering 6,000 tech firms, employing 38,300 people

Chinese investment in Birmingham has been particularly notable in recent years as well. It was reported in late 2018 to have secured more Chinese investment projects than any other UK regional city, with 23 investments safeguarding more than 1,400 jobs. Meanwhile, in 2019, Birmingham was highlighted as beginning to eclipse both Sydney and New York in terms of its attractiveness to Chinese investors.

DEUTSCHE BANK, DELOITTE AND HSBC OVERALL, BIRMINGHAM IS HOME RELOCATED 1,000+ KEY STAFF TO TO A STAGGERING 6,000 TECH PURPOSE BUILT £200 MILLION OFFICES FIRMS, EMPLOYING 38,300 PEOPLE A CITY FIRMLY ON THE GLOBAL ECONOMIC MAP THE RACE TO HOUSE BIRMINGHAM’S GROWING POPULATION

Birmingham has enjoyed sustained year on year rapid population growth in recent years, which has put pressure on its housing resources. In addition, the city’s population is expected to boom by a further 150,000 people over the next 16 years, deepening the problem of housing supply not being able to keep up with demand.

The shortage is in part due to the shifting tenancy status of UK residents, with levels of property ownership significantly dropping in recent years. In the West Midlands, 70.5% of the population owned their own home in 2005, compared with just 55.3% today, according to the Resolution Foundation. As ownership has dropped, the proportion of households renting privately across the region has grown, from 5% to 20%.

Council figures project that some 80,000 new homes are needed in Birmingham by 2031. However, the National Housing Federation reports that construction in the West Midlands has fallen short of requirements to the tune of 45,000 homes in the last five years. Within Birmingham, the deficit of homes over that time period stands at 18,000 units.

The shortage in supply, is fuelling demand and rising prices in Birmingham make the city an exciting prospect for property investors, with domestic and international buyers alike turning to Birmingham to bolster their portfolios with healthy yielding investment properties. BIRMINGHAM OUTLOOK FOR 2021

SALES MARKET RENTAL MARKET

6,030 30.24% 6.25% 3.80% In 2019 6,030 professionals Birmingham property values up Birmingham postcodes boast one Birmingham’s rents predicted relocated from London to Birmingham 30.24% over past 5 years. of the highest Average buy-to- to rise by 4.2% per year for rent yields in the UK, at 6.25% the next 5 years 4,200 4.58% Birmingham projected to need Property prices have risen 21.0% 2.5WEEKS to accommodate 4,200 new 4.58% in the past year alone At 21%, Birmingham has one The average property households between 2017 and 2021 of the highest proportion of is let within 2.5 weeks private renters in the UK of going to market PERFECTLY DESIGNED & LOCATED TO TAKE ADVANTAGE OF THE UK’S BEST BUY-TO-RENT MARKET LONDON TO BIRMINGHAM HS2 NETWORK WILL REDUCE THE JOURNEY TIME TO A MERE 49 MINUTES BIRMINGHAM - A BRIGHT FUTURE AHEAD

Birmingham is a city with its sights set firmly on the future. The Big City Plan, which aims to expand the size of the city’s core by THE £500 MILLION PARADISE CIRCUS 25%, is contributing £2.1 billion to the economy each year. In addition to the five areas covered by the masterplan, the arrival BUSINESS DISTRICT INVESTMENT of the HS2 rail network in Birmingham will result in some exciting opportunities. WILL SUPPORT THE CITY’S

CONTINUED ECONOMIC SUCCESS Construction of the London to Birmingham HS2 network will reduce the journey time between the two cities to a mere 49 minutes, and its economic impact is already being felt. An independent research report from 2019 estimated that the implementation of HS2 could lead to 26,000 new jobs in the Birmingham/Solihull area, an average gross value added increase of £780 per worker and a £4 billion increase in annual economic output. Birmingham’s own investment in HS2, by which it will seek to maximise the network’s impact, will include £900 million worth of funding, much of it focused around the planned Curzon Street Station. The investment marks the first time that a local authority has pushed forward a regeneration project as a result of HS2.

As well as HS2-related development, Birmingham’s £500 million investment in the new Paradise Circus business district will support the city’s continued economic success. Part of the first phase of that new district, One Chamberlain Square, will see PwC take occupation in 2019. Enabling works for phase two are currently underway.

With a long-term focus on regeneration and infrastructure, Birmingham is ahead of the curve when it comes to city planning. It is a city that is working hard to meet the needs of its current and future population, from housing to green spaces to perfect environments for businesses to flourish. It’s a city with a bright future ahead. BIRMINGHAM’S OWN INVESTMENT IN HS2, BY WHICH IT WILL SEEK TO MAXIMISE THE NETWORK’S IMPACT, WILL INCLUDE £900 MILLION WORTH OF FUNDING, MUCH OF IT FOCUSED AROUND THE PLANNED CURZON STREET STATION A BRIGHT FUTURE FOR BIRMINGHAM

PARADISE CIRCUS 2 0 2 2 BIRMINGHAM EASTSIDE LOCKS CURZON STREET, HS2 Paradise is one of the most COMMONWEALTH SMITHFIELD The 450 million eastside locks The Curzon Street Masterplan important developments Birmingham GAMES The £1.5BN Smithfield Project regeneration scheme has been outlines proposals for the 141 has seen in a generation. A place The commonwealth games will be will introduce around 2000 new billed by some as ‘the most hectare area of regeneration. It where commerce and culture come held in Birmingham in the summer homes to the Birmingham market exciting city centre regeneration covers the area that will house together in harmony, seamlessly of 2022 and predicted to inject place, with a public square at the scheme in Europe’. Boasting 750 the HS2 Curzon Street station in combining contemporary new over £750m into the local economy. heartbeat of the development. new homes including a 37 state Birmingham city centre, along with office, retail, hotel and leisure With the world’s finest athletes and Neighbouring Birmingham of the owner tower, with the £724m million in investment into the spaces with the city’s most tens of thousands sports fans set to Smithfield, Digbeth is fast growing iconic Birmingham canal flowing surrounding area. The scheme will celebrated listed buildings and is travel to the city, the event promises as a location for companies through the centre of the scheme. take place over 30 years, leading responsible for over £700m inward to shine a global light on the UK’s involved with digital technologies, to the creation of several new investment into the city. second city. design, media, TV production neighbourhoods across almost 150 and arts. Similar talent is already hectares, including 4,000 homes clustered at The Custard Factory and 36,000 jobs. The biggest game and Fazeley Studios, bringing an changer for the UK’s second city. innovative edge to the city. INTRODUCING LIFE IN BIRMINGHAM’S MOST SOUGHT AFTER RESIDENTIAL DISTRICT

FiftySixty is located in the heart The Jewellery Quarter a bustling hub of creative businesses, restaurants, bars, venues and apartments. Home to an electric and continually evolving community of long standing locals and newcomers, the Jewellery Quarter’s vibrant streetscapes play host to an exciting mix of old and new.

Renowned for the manufacturing of Jewellery dating back to the 16th Century, craftsmanship has played a huge role in the cities past and will continue to play a big part of Birmingham’s future, with approximately 700 jewellers in the area – with 400 of them manufacturing around 40% of the UK’s Jewellery output.

The world’s largest Assay Office is also in the Jewellery Quarter, with approximately 12 million items hallmarked each year. You can also find a number of museums celebrating the Quarter’s proud past – such as the Museum of the Jewellery Quarter and the Pen Museum– as well as the only remaining Georgian square in Birmingham, St Paul’s Square. All of these accolades are quite some feat for a one-square kilometre area of Birmingham with a population of just 19,000. ON LOCATION MAP 24 16 Known as Birmingham’s ‘most walkable’ residential district, Northwood JEWELLERY QUARTER Street is ideally positioned to benefit from pretty much every acknowledge

contributory to top performing residential property market. 19

SHOPPING & RETAIL EDUCATION JEWELLERY 01. Grand Central 12 mins 16. 20 mins QUARTER

02. Bullring 12 mins 17. BOA 15 mins 26 03. The Mailbox 14 mins 18. Birmingham City University 18 mins

04. Selfridges 14 mins 19. University of Law 5 mins A4400 A47 21 BIRMINGHAM CITY UNIVERSITY 18 05. Debenhams 14 mins 23 HS2 PARKS & RECREATION ASTON UNIVERSITY 17 06. Harvey Nichols 14 mins A457 20. Pigeon Park 15 mins 07. House of Fraser 14 mins SNOW HILL 22 21. St Pauls Square 2 mins HOSPITALITY 22. Eastside Gardens 20 mins BIRMINGHAM LIBRARY OF 08. Arcadian 14 mins 23. Pen Museum 2 mins 30 BIRMINGHAM 20 07 CURZON STREET 09. Brindley Place 8 mins 24. Museum of The Jewellery Quarter 2 mins 25 BIRMINGHAM MUSEUM 29 PARADISE CIRCUS & ART GALLERY 10. Genting Casino 15 mins 25. Birmingham Museum & Art Gallery 10 mins

11. The Cube 14 mins 26. ThinkTank Science Museum 15 mins 27 13 14 MOORE STREET 12. Broad Street Strip 14 mins 27. National Sea Life Centre 8 mins NEW STREET Holliday Street 09 BRINDLEY PLACE 13. SACO Birmingham 8 mins 28. 02 Institute 14 mins 06 04 14. Jury’s Inn 11 mins 29. Arena Birmingham 8 mins 12 03 THE MAILBOX 15. Raddison Blu Hotel 11 mins 30. 10 mins 01 GRAND CENTRAL 11 05 15 02 BULLRING 08 10 Bath Row 28

Bristol Street JEWELLERY QUARTER MARKET SNAPSHOT

26% 100% 1.5WEEKS In the past 5 years the Jewellery Quarter has seen a 26% The Jewellery Quarters population is The average property located in the Jewellery property price increase, the best performing residential forecast to double over the next 7 years Quarter is let within 1.5 weeks of going to market district in Birmingham City Centre by some margin

57.7% £100+ 5.8% Private rental sector makes up 57.7% of the Jewellery Monthly rents increase by more than £100 The Jewellery Quarter boasts one of the highest Quarter market - the UK’s most in demand rental market PCM year on year in the Jewellery Quarter average buy-to-rent yields in the UK, at 5.8% EVERY DESIGN DECISION HAS BEEN MADE WITH FUTURE RESIDENTS OF THE UTMOST PRIORITY, ENSURING THE APARTMENTS ARE FUTURE PROOFED AND SET A NEW STANDARD OF LIVING NOT JUST FOR TODAY, BUT FOR WHATEVER SURPRISES AND TRANSFORMATIONS THAT MIGHT BE ON THE HORIZON. THE FINISHING TOUCHES

GENERAL KITCHENS BATHROOMS BATHROOM/SHOWER ROOM - Walls & ceilings in white matt finish - Designer kitchen in high gloss grey finish with - Large format 1200 x 600mm white marbled - White bathroom suite featuring shower tray - Satin white door linings, skirtings & architraves concealed handles porcelain fully tiled walls or steel bath as applicable, concealed cistern dual flush back to wall W.C. - Oak plank Amtico click system or similar throughout - Reconstituted stone worktops - Large format 600 x 600mm white marbled hall, living room and kitchen area (with grooved drainer to selected apartments) porcelain - White glass bath panel - Glass splashback to underside of wall units floor tiling - Internal doors in satin white finish - Chrome plated electric heated towel rail - Brushed stainless steel door furniture - LED strip underlighting to wall units - Chrome plated single lever basin tap, thermostatic bath filler/shower mixer - Brushed metal switch & socket plates with USB charging - Stainless steel 11⁄2 bowl undermount sink with chrome diverter with wall mounted fixed shower points in kitchen, living area and bedroom lever tap SERVICES CUPBOARD head and low level hand shower with hose - Recessed LED low energy downlighting with white bezels - Washer/dryer (free standing within services cupboard) - Free standing washer/dryer - SMEG (or similar quality) integrated electric - Clear glass bath screen or shower enclosure - Terrestrial & satellite TV, FM radio and telephone as applicable with silver frame - Bulkhead light if applicable sockets to living room and bedrooms appliances to include: - Thermostatically controlled & pressurised - Living room socket Sky+ (or Sky Q) enabled + Low level oven SECURITY hot & cold water + Microwave - Thermostatically controlled electric space heating via - Audio entry phone flat panel heaters + Four ring ceramic hob system to each apartment - Double glazing throughout + Re-circulating cooker hood COMMUNAL AREAS + Tall fridge/freezer - Fully tiled communal entrance foyers + Dishwasher - Carpeted stairs and common corridors + (Appliances stated may be restricted in smaller/1 bed - Low energy wall lighting kitchen configurations) - Landscaped communal courtyard

BEDROOMS - Secure cycle store

- Carpeted throughout - Undercroft car parking (at additional cost) - Satin white sliding doors (hinged doors in restricted areas) THE BATHROOMS ENJOY SMOOTH FLOATING JOINERY THAT ARE EMPHASISED BY BRUSHED CHROME TAPWARE, WHILE ADDITIONAL INCLUSIONS SUCH AS FEATURE MIRRORS AND BEAUTIFUL SHOWER BATH SUITES ARE APPOINTED FOR BOTH THEIR QUALITY AND SOPHISTICATION.