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20 14 WINNING ENTRIES Table of Contents Message from the IABC/Toronto President..........................................................................................................3 Message from the OVATION Awards 2014 Organizers.........................................................................................4 OVATION Awards 2014 Sponsors.........................................................................................................................5 2014 IABC/Toronto Awards of Distinction............................................................................................................6 IABC/Toronto Student of the Year Award ...........................................................................................................7 Bobbie Resnick Philanthropy Award ...................................................................................................................7 2014 IABC/Toronto OVATION Award Winners....................................................................................................16 COMMUNICATION MANAGEMENT ...............................................................................................................16 COMMUNICATION SKILLS ..............................................................................................................................24 COMMUNICATION CREATIVE.........................................................................................................................25 2014 OVATION Award Judges ..........................................................................................................................147 IABC/Toronto Executive Board 2013-2014 ......................................................................................................163 2013-2014 Awards Committee ........................................................................................................................164 About Us...........................................................................................................................................................166 Join Us .............................................................................................................................................................166 Message from the IABC/Toronto President On May 22, IABC/Toronto celebrated our profession’s best and brightest and the most innovative teams from agencies and the corporate, government and not-for-profit sectors. With a record-breaking number of entries and entries received in all 19 categories, 2014 was a banner year for the OVATION Awards. Making the OVATION awards happen was a labour of love for dozens of IABC/Toronto members who volunteered their time to promote the awards program, judge more than 200 entries and organize the gala event. I’d like to thank all of the volunteers for their tireless commitment to the association and for helping to elevate the communications profession. Finally, I want to congratulate all of this year’s award recipients. You did amazing work, you took the time to enter our awards program, and you’ve made your mark on the industry. Your support of IABC/Toronto is much appreciated. Congratulations and thank you! Sincerely, Louise Armstrong President, IABC/Toronto 3 Message from the OVATION Awards 2014 Organizers Based on the phenomenal quality of this year’s IABC/Toronto’s OVATION Awards, Bobbie Resnick Philanthropy and Student of the Year award winners, communications professionals certainly took the award theme, Make Your Mark, to heart. Without a doubt, we can confidently say some of the best communications professionals in the world call the Greater Toronto Area home. And it’s not just our award recipients who made a mark. It’s all of our entrants, judges, sponsors and volunteers who made the 2014 IABC/Toronto OVATION Awards possible. We would like to thank our many judges who spent countless hours reviewing this year’s submissions—no small task given the 54 per cent increase in entries we saw this year. We also owe our thanks to an amazing team of judging coordinators and award volunteers. Your creativity, enthusiasm and perseverance have gone a long way to make the entire 2014 OVATION Awards program a success. Finally we extend our gratitude to this year’s sponsors for their support: Speakers’ Spotlight, Fifth Story and Fusion. Suzanna Cohen, ABC IABC/Toronto VP, Accreditation & Standards Beverly Fairclough IABC/Toronto VP, Awards 4 OVATION Awards 2014 Sponsors We would like to acknowledge our generous sponsors: Gold and Gala MC Silver Official Designer of Record 5 2014 IABC/Toronto Awards of Distinction The following Awards of Distinction celebrate exceptional OVATION Award-winning entries. The IABC/Toronto OVATION Awards of Distinction are based on the number of winning entries per organization and a point system. Each Award of Excellence earns three points and each Award of Merit earns one point. Companies in each category with the highest point total win. In the event of a tie, the winner is decided by the median of score of the Excellence Awards. These results have been secretly tabulated and were announced for the first time at the OVATION Awards Gala on May 22, 2014. Corporate Communications Department of the Year (includes Not-For-Profit organizations) Winner: Rogers Communications Boutique Agency of the Year (five or fewer employees) Winner: Cowan & Company Small Agency of the Year (six to 20 employees) Winner: DDB Public Relations Mid-Size Agency of the Year (21 to 50 employees) Winner: Strategic Objectives Large Agency of the Year (51 or more employees) Winner: Environics Communications People’s Choice Award The People’s Choice Award is voted on by the IABC/Toronto membership in an online poll. Members vote for the program they believe was the most successful. All OVATION Awards of Excellence that meet the entry criteria are eligible. This year there was a tie. Winner (tie): Spreading the Word about Nutiquette and Testicular Cancer Entrants: Andrew Kinnear, David Whillans Entrant Company: Environics Communications Winner (tie): Sex in a canoe? Absolutely, we’re Canadian: the launch of Fresh+Sexy by Playtex Entrant Company: Paradigm Public Relations and Energizer Personal Care 6 IABC/Toronto Student of the Year Award Megan Henry, Centennial College View entry IABC/Toronto is pleased to award Megan Henry as the 2014 IABC/Toronto Student of the Year! This award recognizes a student from an accredited institution who demonstrates excellence in communications and the greatest potential to be the best all-round future professional. Henry is a post-graduate student in the Corporate Communications and Public Relations Program at Centennial. Her entry was well-written, informative, heartwarming, and conveyed her passion for communications. Bobbie Resnick Philanthropy Award View entry Environics Communications Corporate Social Responsibility Report IABC/Toronto is pleased to announce Environics Communications Corporate Social Responsibility Report as this year’s recipient. Roberta (Bobbie) Resnick, ABC, APR, MC, IABC Fellow, co-founder of the Toronto chapter of the International Association of Business Communicators, is a trailblazer in public relations. Resnick holds over 50 years of successes as a communicator, consultant, entrepreneur, educator, mentor, award winner and volunteer. This prestigious award in her name recognizes outstanding leadership and service to the community. Environics Communications’ entrepreneurial spirit and collaborative culture encourages creativity, exceptional measurable work and a fun work environment. Environics focuses on three philanthropic campaigns each year with a goal to make a difference in the community. 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