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[email protected] 0<8820@6<;? .;1 612;@6@C 9.>72@6;4 DIQRFME 7R\EN . @LIUMU ?WFPMVVIH JRT VLI 1IKTII RJ =L1 EV VLI AQMXITUMV[ RJ ?V# .QHTIYU '%%* 3WOO PIVEHEVE JRT VLMU MVIP MU EXEMOEFOI MQ >IUIETGL-?V.QHTIYU,3WOO@IZV EV, LVVS,$$TIUIETGL"TISRUMVRT[#UV"EQHTIYU#EG#WN$ =OIEUI WUI VLMU MHIQVMJMIT VR GMVI RT OMQN VR VLMU MVIP, LVVS,$$LHO#LEQHOI#QIV$&%%'($)%+ @LMU MVIP MU STRVIGVIH F[ RTMKMQEO GRS[TMKLV @LMU MVIP MU OMGIQUIH WQHIT E 0TIEVMXI 0RPPRQU 8MGIQUI Promoting the past, preserving the future: British university heritage collections and identity marketing Zenobia Rae Kozak PhD, Museum and Gallery Studies 20, November 2007 Table of Contents List of Figures………………………………………………………………………………………………………………………1 List of Tables……………………………………………………………………………………………………………………….2 List of Acronyms and Abbreviations…………………………………………………………………………………......3 List of Appendices………………………………………………………………………………………………………………..4 Acknowledgements………………………………………………………………………………………………………………5 Abstract……………………………………………………..………………………………………………………………………7 1. Introduction: the ‘crisis’ of university museums…………………………………………...8 1.1 UK reaction to the ‘crisis’…………………………………………………………………………………………………9 1.2 International reaction to the ‘crisis’…………………………………………………………………………………14 1.3 Universities, museums and collections in the UK………………………………………………………………17 1.3.1 20th-century literature review…………………………………………………………………………………19 1.4 The future of UK university museums and collections………………………………………………………24 1.4.1 Marketing university museums