Peter Oliver
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THE CANADIAN BUSINESS JOURNAL NOVEMBER 2012 Volume 5 Issue 11 www.cbj.ca IN THIS ISSUE ► Transformation The Importance of Global Economic at Canada Post SMEs to the Economy Forum of the Americas Justin Trudeau Liberal Saviour or Celebrity Dud? Th3 M ustacheers O & family Present ... mo’grow November 1 - 30 GovanB rown is proud to support Movember the jaytee the argee the jaybee Grow one of these or create your own! Visit us at GovanBrown.com or Movember.com to donate or watch us grow in our journey Construction Managers EDITOR’S Note TRUDEAU-MANIA continues to The next Trudeau may indeed have what it takes, but envelop the Liberal party across has yet to prove it. swaths of the nation, bringing with it a cornucopia The CRTC, under new boss Jean-Pierre Blais, of unbridled enthusiasm from sanguine loyal Grits. has quickly shown an aggressive resolve in baring its Justin Trudeau is seeking to pull the once mighty teeth with the shocking denial of BCE’s planned pur- national party out of a deep, smoldering abyss and chase of Astral Media in a deal valued at $3.4 billion. put the pieces back together. I once met his famous Convergence has been such a regular staple within father at The Toronto Zoo of all places. He was there the broadcasting industry over the past decade that it enjoying time with his then very young daughter was widely assumed Bell would be rubber-stamped to Sarah Elisabeth Coyne. Pierre Trudeau was incognito forge ahead with its agenda unfettered, building upon that day, wearing an old fishing hat covering much of its massively increasing conglomerate of multimedia his face, a summery shirt, shorts and sandals, look- holdings while competitors fall by the wayside. This is ing very unlike a former prime minister – which was a long overdue victory for the frazzled and largely un- the intent. Clearly, he did not want to be recognized appreciated consumer and promotes a competition- and I never let on that I knew. Our brief encounter based business model. consisted of his saying it was a nice day and asking if Meanwhile, Finance Minister Jim Flaherty has I knew where the White Lions were. Then, he and his tightened the clamps of regulation on prepaid credit daughter were on their way, going completely unno- cards, which was sorely overdue. Financial institu- ticed by others in the park. tions were railroading the public with a number of If his son is the new anointed Liberal king, he and abhorrent hidden fees and felt no shame whatsoever his team have a major undertaking on their hands. in doing so. Expiry dates and fees associated with What remains to be seen is whether there’s any steak unused cards have been abolished. to go with all the sizzle. That’s one of the reasons it As promised, we have a feature story on Canada would be advantageous if a robust, seasoned oppo- Post and its transformation process. I’m still not con- nent were in the leadership race if for no other rea- vinced it’s a winning formula, but do remain hopeful. son than to test Trudeau’s political mettle. In this era Otherwise, while not an immediate direct burden to of social media, greater trending emphasis seems to taxpayers – yet – it has definite potential to be just be placed on what shampoo he uses for his oft-talked that, in the event this comprehensive turnaround about freestyle coiffure. The surname gets him goes bust. through the door, but substance will ultimately be the determining factor as to whether or not he remains. Angus Gillespie Valvoline® is proud to have Pro Oil Change as a valued member of Team Valvoline. Pro Oil Change and Valvoline®, partners driving growth by bringing consumers Value with Quick Oil Change and Vehicle Maintenance solutions. Over 140 Years Under the Hood © 2012, Ashland, ™ Trademark, Ashland and its subsidiaries, registered in various countries. CBJ Team Angus Gillespie | Editor-in-Chief | [email protected] Michal Majernik | Profiles Editor | [email protected] Cory Wilkins | Editorial Assistant | [email protected] Juliet Langton | Staff Writer | [email protected] Vladimir Lukic | Creative Director | [email protected] Margaret Ferris | Sr. Graphic Designer |[email protected] Wincy Law | Sr. Graphic Designer | [email protected] Tanya George | Sr. Advertising Designer | [email protected] Marc Mauricio | IT/Production Support | [email protected] Hikman Masood | Business Development Director| [email protected] Blair Dolson | Head Research Director | [email protected] Tom Cunningham | Sr. Research Director | [email protected] John Medeiros | Research Director | [email protected] David Hand | Research Director | [email protected] Shawn Dougherty | Research Director | [email protected] Chris Raftis | Research Director | [email protected] Louis Sannuto | Research Director | [email protected] Sal De Blasi | Research Director | [email protected] John Kremer | Research Director | [email protected] ® Valvoline is proud to have Heather MacPherson | Director of Finance & Operations | [email protected] Milos Bulatovic | Director of Sales & Research | [email protected] Pro Oil Change as a valued Naveed Yusuf | Chief Information Officer | [email protected] member of Team Valvoline. Lana Hall | Administration/Circulation Manager | [email protected] Michael Alexander-Jones | President | [email protected] ® Pro Oil Change and Valvoline , partners driving growth Adam Strimaitis | Vice President | [email protected] by bringing consumers Value with Quick Oil Change and Vehicle Maintenance solutions. Contributors | Mark Borkowski, Eva Bozzato, Melonie Dodaro, Faruk Gafic, Karna Gupta, Dwayne Matthews Tina Kremmidas Sussex Centre, #805 - 50 Burnhamthorpe Road West George MEDIA InC. Over 140 Years Under the Hood Mississauga, Ontario | L5B 3C2 CANADA © 2012, Ashland, ™ Trademark, Ashland and its subsidiaries, registered in various countries. Table of CONTENTS NOVEMBER 2012 | VOLUME 5 | ISSUE 11 Progressive collision centers require more than exceptional color match to remain 054 ahead of the competition; they rely on industry-leading training and services. CBJ FEATURES ROY GREEN Collision Clinic knows a perfect match when they see it. From color to training to Bullying! Claiming the lives of Canadian Children 018 automotive paint; PPG and AutoChoice provide Collision Clinic with the tools to SMArt CITIES OF THE FUTURE International cities making the transition 024 ensure they meet their match. CANADA POST Major Transformation to Save the Crown corporation 034 Congratulations Collision Clinic on your success. SOCIAL MEDIA Is it a Waste of Time for Your Business? 044 BORDER SECURITY ENHANCEMENTS A Victory for Canadian Business 050 COVER FEATURE JUSTIN TRUDEAU Liberal Saviour or Celebrity Dud? 054 ©2012 PPG Industries All rights reserved. www.ppgrefinish.com www.autochoice.ca perfectMatchAd.indd 1 7/13/12 12:12 PM Progressive collision centers require more than exceptional color match to remain ahead of the competition; they rely on industry-leading training and services. Collision Clinic knows a perfect match when they see it. From color to training to automotive paint; PPG and AutoChoice provide Collision Clinic with the tools to ensure they meet their match. Congratulations Collision Clinic on your success. ©2012 PPG Industries All rights reserved. www.ppgrefinish.com www.autochoice.ca perfectMatchAd.indd 1 7/13/12 12:12 PM Table of CONTENTS NOVEMBER 2012 | VOLUME 5 | ISSUE 11 070 120 SMALL BUSINESS CANADA-EU TRADE Its Benefits to Small Business 070 SMALL BUSINESS SUCCESS StorIES with Peter Oliver and Rick Segal 078 ENTREPRENEURIAL SPIRIT IN BABY BOOMERS More are Starting their own Businesses 086 DIGITAL SHOPPER MARKETING AGENCY First of its Kind in Montreal and Toronto 096 CBJ FEATURES CANSIM Put it to Work for You 104 ALEX CARRICK An Industry Created as if By Magic 114 MErgERS & AcQUISITIONS Protection Without Protectionism 120 Funny BUSINESS by Michael de Adder Table of CONTENTS NOVEMBER 2012 | VOLUME 5 | ISSUE 11 124 CBJ FEATURES 152 156 CBJ FEATURES LEGAL Understanding the Residential Agreement of Purchase and Sale 124 GLOBAL ECONOMICS International Economic Forum of the Americas 132 RISING BENEFIT COSTS Employers Get a Temporary Reprieve 144 MARK BORKOWSKI 10 Common Pricing Mistakes 146 GODERICH A Year after a Devastating Tornado, the Small Town Says ‘Thank You’ Canada 152 CLEAN 15 SERIES Is Your Company’s Culture Ready to Open Up? 156 Table of CONTENTS NOVEMBER 2012 | VOLUME 5 | ISSUE 11 Canadian Business in Action 024 AUTOMOTIVE AOUT ELECTRIC SERVICE LTD. Hands on the Wheel 004 GYro MAZDA Keeping it in the Family 014 F FIort GARRY RE TRUCKS 024 COMMUNICATION BRUCE TELECOM Connecting Your World 034 CONSTRUCTION AMERESCO Amalgam of Engineering Excellence 042 DW BUILDERS Welcome to Your New Home 048 CONTEMPORA StEEL BUILDERS Transforming Clients’ Needs into Efficientesign D 054 HEATHERBRAE BUILDERS 062 MAINSTREET EQUITY Building Value in Uncharted Real Estate Waters 070 ENE RGY & RESOURCES JANSEN COMBUSTION AND BOILER TECHNOLOGIES 082 034 062 Table of CONTENTS NOVEMBER 2012 | VOLUME 5 | ISSUE 11 088 FINANCIAL HERITAGE EDUCATION FUNDS 088 McLEAN & PARTNERS 094 ROGERS GROUP FINANCIAL “Know Thy Client” 102 FOOD & BEVERAGE ALLAN CANDY COMPANY 110 MOCA LOCA CAFÉ Yours to Discover 118 PALMA PASTA Premier Italian Food 124 BLACK FLY BEVERAGE Recipe for Success 128 HEALTHCARE STERIPRO CANADA Medical Device Sterilization 134 MANUFACTURING COVERS CANADA Your Choice, Your Style, Your Way 142 172 118 210 124 172 216 CBJ SAYS Bullying! Claiming the Lives of Canada’s Children The thought of a child so filled with fear and self-loathing that he or she commits suicide is wrenchingly painful. Such was the case after fifteen year old Amanda Todd of British Columbia ended her life. IN brIEF PHRASES printed on a series of flash cards Amanda detailed her anguish on a Sep- tember YouTube video. In Grade 7, she and some Roy GREEN, COLUMNIST friends were using a camcorder to post photos online. Amanda was dared to, as she wrote “flash.