Boise State University ScholarWorks Marketing and Finance Faculty Publications and Department of Marketing and Finance Presentations 7-1-2015 Beyond Downton Abbey: Remembering the Great War's Fallen Through Education and Marketing Nina M. Ray Ph.D. Boise State University Andrew T. Mink This document was originally published by DigitalCommons@Kennesaw State University in Atlantic Marketing Journal. Copyright restrictions may apply. Beyond Downton Abbey: Remembering the Great War’s Fallen through Education and Marketing Nina M. Ray, Boise State University,
[email protected] Andrew T. Mink, Chapel Hill, North Carolina,
[email protected] Abstract – This paper explores the expanding marketing and education mission of the American Battle Monuments Commission (ABMC). Superintendents at overseas cemeteries and battle sites must continue their job of “keeping the headstones white and the grass green” but also must market specific events such as the 70th anniversary of D-Day at the Normandy location and an upcoming 100th anniversary of the end of the Great War in 2018. Part of the effort is passing the memory on to the next generation via materials relevant to young people today. U.S. history teachers who received ABMC grants to travel to Meuse-Argonne in France (the resting place of the most U.S. fallen of any overseas cemetery) to prepare materials to teach World War I served as one of two samples for empirical data. Another sample was drawn from battlefield tourists who visited the Normandy World War II beaches on the 70th anniversary of D-Day. Results show “maintaining the memory”, “telling others,” and “simple connection to values/heritage” are key phrases chosen by the respondents on a battlefield tourism survey.