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Athletics sponsorship program

Building Partnerships

Message From the Athletic Director

At Binghamton University, more than 425 talented student- athletes compete each year on intercollegiate athletic teams while another 200 students play supporting roles as members of our spirit squads and serve as team managers and student-trainers. These students enhance their college experience through participation in our athletic programs, and the impact of their role as Bearcats reaches far beyond competing for the University.

Intercollegiate athletics is a vital part of our campus culture, inspiring loyalty and pride among students, alumni and friends of Binghamton University. Our teams play an important role in promoting our University’s name. By competing on the courts and fields as well as in the classroom, student-athletes focus attention on the outstanding quality of Binghamton University.

Just over a decade ago, the Binghamton Colonials were part of an NCAA Division III program. Today, our Division I Bearcats compete against flagship schools throughout the Northeast, and they regularly vie for conference championships and achieve All-American status. Our teams have garnered national recognition and some of them have competed in front of audiences of millions on ESPN2, CBS, Time Warner Cable Sports and Networks.

As we move forward with the University’s comprehensive campaign, we seek private support to help level the playing field against our more established peers and enhance the overall experience of our student-athletes. Binghamton University is a first-class institution, and that is how we will continue to represent it with your support.

Thank you for considering joining our team.

Sincerely,

James Norris, Interim Director of Athletics Binghamton University

Binghamton University has built a reputation as ■■ Undergraduates: 11,706 a world-class institution that combines a broadly ■■ Graduate students: 3,007 interdisciplinary, international education with one of Binghamton the most vibrant research programs in the nation. ■■ Average SAT score range: 1190–1360 ■■ Average ACT score range: 27–30 University Binghamton’s academic culture rivals a first-rate private university — rigorous, collaborative and ■■ Top 25% of high school class: 85% boldly innovative — while our campus culture has built a ■■ In the past 10 years, 91% of freshmen returned exemplifies the best kind of for their sophomore year experience: richly diverse students, an active social reputation as life and deep engagement with the community. ■■ Students of color: 33.3%

■■ a world-class Our students work one-on-one with an exceptional International students: 10% faculty that includes Pulitzer Prize winners and ■■ Students come from all 50 states and nearly institution groundbreaking scholars, and they take advantage 100 countries of special academic opportunities like combined Binghamton University is located in the Southern degrees, foreign language study groups and an Tier of upstate , just one mile west of unparalleled international education program. the city of Binghamton and a short drive from major urban centers in New York and neighboring states. The University is about 1 hour from Ithaca, 1.5 hours from Syracuse, 2.5 hours from Albany, 3 hours from Rochester or , 4.5 hours from Buffalo and just a few hours from Boston, Philadelphia and Washington, D.C. UNIVERSITY ACHIEVEMENTS AND ACCOLADES

Here’s what college guides and national magazines have been saying about Binghamton’s academics, programs and affordability: “Within the multiyear ■■ #1 in 2010 as a best value among the nation’s partnership between Coca- public colleges for out-of-state students and Cola and Binghamton I have #5 overall — Kiplinger’s Personal Finance found that Binghamton ■■ #6 best value for public universities based on University Athletics has academics, cost of attendance and financial aid — provided Coca-Cola an The Princeton Review’s Best Value Colleges exceptional outlet to for 2010 showcase our brand line ■■ #4 in the nation and #1 in the Northeast among up. Their ability to reach public universities for top-starting salaries — multiple demographics Forbes, 2008 within the different sporting events enables us to ■■ #16 among public universities and 57th among maximize our marketing all public and private universities in the nation — efforts not only on campus Forbes, 2008 but also within the greater ■■ Students say: “Professional programs…are ■■ #59 among the top 100 U.S. institutions enrolling Binghamton, N.Y., area.” ‘amazing’” and “students aim for [Ivy] jobs 1,000 or more international students — Institute and are often successful getting them.” — Anthony Marcello of International Education’s (IIE) annual census The Princeton Review’s America’s Best Value of international students in the U.S. Key Accounts Colleges, 2010 Development Manager ■■ #6 out of nearly 130 schools in New York state Coca-Cola Enterprises ■■ One of the nation’s top 50 public universities for based on international student enrollment, and the 13th consecutive year — U.S. News & World among the distinguished company of Columbia, Report, 2010 New York University and Cornell — IIE ■■ Among the top 25 schools nationally whose ■■ One of only 15 colleges in the nation, and the students graduate with the least amount of only SUNY school, to receive the highest score debt — U.S. News & World Report, 2010 on The Princeton Review’s second annual ■■ #79 based on social mobility, research and “green rating” for campus environmentally service — ’s 2010 College related policies, practices and academic Guide (featuring 258 national universities) offerings, 2009

“Supporting the Bearcats athletic programs is an ideal way for any firm or business to generate new clients or customers in the area. It is also a great way to show support for Binghamton University, which is an enormous asset to our area and a destination for sporting events that engage the entire community.”

David M. Gouldin Senior Partner Levene Gouldin & Thompson, LLP INTERCOLLEGIATE ATHLETICS

■■ Binghamton’s athletics program completed its ■■ Our student-athletes have maintained an overall transition from Division III to Division I in 2001, grade-point average of 3.0 or higher for nine joining the three other SUNY research centers consecutive semesters (Albany, Buffalo, Stony Brook) in Division I ■■ Binghamton has captured the America East ■■ Binghamton’s student-athletes play on 21 Academic cup twice and finished among the top Division I varsity teams; 19 of 21 compete in 3 two other times since joining the conference the ■■ 16 Binghamton teams have advanced to NCAA tournament play ■■ Binghamton has had one student-athlete crowned national champion and eight crowned All-Americans since 2001 ■■ Community support for Binghamton athletics is strong: we have led the America East Conference in men’s home-game attendance for seven straight years ■■ Our 2008-09 men’s basketball team won the American East Championship and advanced to the NCAA tournament, where they played Duke AMERICA EAST CONFERENCE

Now in its third decade of operation, America East “Papa John’s partnership has evolved into one of the most comprehensive with BU Athletics has NCAA Division I conferences with a commitment become a valuable to broad-based, competitive athletics programs, asset to our growth as complementing the academic integrity and missions a company. They have of the member institutions. gone out of their way to create new concepts With a geographic footprint covering the Mid-Atlantic which have opened many to Northeast regions of the United States, America doors throughout the East strives to develop champions in Academics, Athletics and Leadership at its nine member Binghamton community. institutions: University at Albany, Binghamton Definitely a positive move.” University, , , Matthew Zaccardo , University of Maryland- Baltimore County, University of New Hampshire, Regional Marketing Manager Papa John’s and .

“As a lifelong resident of this area and a graduate of BU’s School of Management, I’m very proud of the way Binghamton University has continually given back to this community. With the obvious benefits of employment opportunities to the gracious support of our local youth athletes, I’m proud to say ‘Go Bearcats’!”

Brad Manchester First Vice President – Investment Officer Wells Fargo Advisors Bearcats in the Academic community Excellence

■■ Staff, coaches and student-athletes are highly Binghamton is strongly committed to the visible in the community, participating in academic and personal development of its school-assembly programs, speaking to service 425 student-athletes, and proud of their ability organizations, hosting clinics and camps, and to blend outstanding athletic performance fund-raising for local charities with a high level of academic achievement.

■■ University student-volunteers contribute more ■■ Bearcats student-athletes have collectively than 30,000 hours annually to area businesses, averaged 3.0 or better in 15 of 18 semesters charitable organizations and governments each year since the University turned Division I ■■ Community service endeavors are valued at ■■ Since 2006, 155 student-athletes have been more than $7 million annually and enable Greater inducted into the National Athlete Honor Society Binghamton organizations to achieve goals and with a GPA of 3.4 or above complete projects that would otherwise languish ■■ Our student-athletes are highly recruited by ■■ Binghamton student-athletes raised in excess of national businesses due to their strong work $100,000 for the St. Jude Children’s Research ethic and leadership skills Hospital during the past four years In 2006 we opened our Student-Athlete Success Center. This center houses the student-service branch of athletics. With a staff of five full-time employees, one part-time staff member and many peer interns, the center delivers a variety of support services to help student-athletes achieve excellence in their academic, athletic and personal pursuits. BINGHAMTON ATHLETES IN THE STUDENT-ATHLETE SUCCESS CENTER CLASSROOM MISSION STATEMENT The Student-Athlete Success Center is a Recent Accomplishments “Hinman, Howard & Kattell, student-oriented resource center designed with LLP is a proud sponsor the overall success of the student-athlete in ■■ Basketball (women’s): Team GPA of 3.16 of Binghamton University mind. The student services staff is committed ■■ Cross Country (men’s): 13 runners named to Athletics. Our sponsorship to integrating the student-athlete fully into AE Academic Honor Roll, highest team GPA in of BU Athletics has the college environment in order to maximize AE (3.31) afforded us another great the educational benefit of the entire collegiate opportunity to express our ■■ Cross Country (women’s): Finished in top experience. We operate under the central tenet commitment to Binghamton 10% nationally in team academic success, 11 that college is a place for intellectual discourse University. Support of members named to AE Academic Honor Roll, and that students should engage actively in the Binghamton University academic life of the University. won USTFCCA All-Academic honors with a 3.42 team GPA; (men’s and women’s) Bearcats is truly an investment in cross country squads led all AE teams with a the future of the Greater 3.32 cumulative GPA Binghamton community.” ■■ (men’s): Highest lacrosse team GPA James W. Orband in the AE for six consecutive years Managing Partner ■■ Lacrosse (men’s and women’s): Bearcats Hinman, Howard & Kattell, LLP lacrosse teams led all AE teams with a 3.19 cumulative GPA ■■ Soccer (men’s): In 2007-08 season, the #1 team GPA in the country (out of more than 200 Division I programs) ■■ Soccer (women’s): Awarded NSCAA Academic Honor in six of past seven seasons; 3.14 cumulative GPA in 2009-10 ■■ Softball: Led all AE teams with a 3.47 cumulative GPA ■■ Swimming and Diving (men’s): Two athletes “Roberts Eyecare values earned AE All-Academic honors; 3.10 cumulative our relationship with the GPA University. Our personal ■■ Tennis (men’s): Three players named to AE commitment is giving All-Academic Team; led all AE teams in any sport back to and investing in with a cumulative 3.69 GPA the community we live ■■ Tennis (women’s): One player named to AE in. We have taken great All-Academic Team; 3.29 team GPA pleasure in witnessing ■■ Track and Field (women’s): Seven AE the transformation of the All-Academic Team selections; led all AE teams University to Division I, the with a 3.36 cumulative GPA expansion of the campus, ■■ Volleyball: Two AE All-Academic Team and its increasing national selections in 2009; 3.02 cumulative GPA academic reputation. Our partnership allows us to ■■ Wrestling: Cumulative GPA ranks 27th best in the country make new personal and professional friendships within the University. It is a relationship that we look forward to continuing through the upcoming years.”

Kathi J. Roberts Practice Administrator Roberts Eyecare Associates West Gym BEARCATS SPORTS COMPLEX

Home of the Patricia A. Saunders Aquatics Center ■■ New home for men’s and women’s soccer and men’s and women’s swimming and diving and lacrosse opened in the fall of 2007 teams. Volleyball and wrestling teams also compete ■■ Hosted events during the Empire State Games in the West Gym. The Student-Athlete Success and numerous outdoor events and camps Center is located there as well. Other activities include health and physical education classes, ■■ A 120' x 75' synthetic-turf field can campus recreational services and club sports. accommodate up to 2,500 fans; lights enable nighttime play ■■ Equipped with press box, concession stands and restrooms ■■ Soccer ranked in the top 25 in attendance (of 220 Division I schools) from 2007 to 2009

Scott Diamond, 2007 Atlanta Braves signee, 2008 Braves A-Level pitcher of the year, finished 2010 with Triple-A Gwinnett Braves EVENTS CENTER and Coming in 2012 Softball COMPLEXes

■■ Completed in 2004, the 156,000-square-foot The Binghamton University athletics department “Our sponsorship with Events Center is the largest sports facility of its is proud to introduce the next phase of our sports Binghamton University kind within 75 miles of Binghamton facilities enhancement. Beginning in spring 2012, and the Bearcats athletic our baseball and softball teams will compete in ■■ Accommodates 5,000 to 10,000 people program is very special brand new stadiums. Based on the outstanding fan depending on the event; seating capacity for to Dick’s Sporting Goods. support our basketball teams have enjoyed since men’s and women’s basketball is 5,142 Our company started here the Events Center opened (in 2004) and that our in Binghamton, N.Y., and ■■ Hosts a variety of programs including the soccer and lacrosse teams have experienced at it’s important for us to University’s Commencement, as well as track the Bearcats Sports Complex, we fully expect our be an active part of this meets, high school graduations, banquets, community to embrace these new opportunities to community. Partnering with summer camps, sports clinics, car/antique/boat/ watch high-quality NCAA Division I sports. the Bearcats allows us to do trade shows and concerts just that. As a company, we ■■ The 2005, 2006 and 2008 America East Men’s understand how important Basketball tournaments and 2007 America East the University and its Women’s Basketball Tournament were held at athletic department is to  the Events Center the Binghamton, N.Y., area ■■ Binghamton housed, fed and provided athletic and we’re proud to partner facilities for more than 6,000 athletes during the with such a great group  2000, 2004 and 2008 Empire State Games of administrators, coaches and student-athletes.” ■■ Hosted the opening and closing ceremonies for the Special Olympics in 2005 and 2008, bringing Kelly Reitnour more than 4,000 people to campus each year Senior Community Marketing Murphy Smith, Manager 2009 Oakland Dick’s Sporting Goods A’s draft pick

“The owners and employees of William H. Lane Incorporated are pleased to support Binghamton University Athletics. Many of us are lifelong residents of the area. The transformation of the entire campus—in every aspect of life—is absolutely inspiring to us and future generations of Bearcats.  We look forward to helping BU build into the future.”

Mark Mushalla Vice President & CFO W.H. Lane Inc. SPONSORSHIP OPPORTUNITIES

BEARCATS SPORTS COMPLEX EVENTS CENTER (men’s and women’s soccer and lacrosse) (men’s and women’s basketball)

Signage: Signage: ■■ Field wrap ad panel (6 ft. x 15 ft.) ■■ Façade backlit ad panel (4 ft. x 8 ft.) ■■ End zone ad panels (6 ft. x 20 ft. in four locations) ■■ Suite façade backlit ad panel (3 ft. x 10 ft.) ■■ Scoreboard Ad Panel (3 ft. x 6 ft.) ■■ Scoreboard three-side rotating panel (6 ft. x 8 ft.) ■■ Scoreboard LED panel (15-second rotations) ■■ Scoreboard corner displays (2½ ft. x 2½ ft. in four locations) WEST GYM ■■ North-end section banners (3 ft. x 24 ft.) (wrestling, volleyball, swimming and diving) ■■ Concourse section signs (24 in. x 60 in.) ■■ Garbage can wraps (four courtside, 18 on concourse) Signage: ■■ Stair-riser aisle section ads (3½ in. x 36 in. on 19 steps) ■■ Hanging ad banners (3 ft. x 9 ft.) ■■ Events Center welcome sign (2 ft. x 6 ft.) ■■ Scoreboard ad panel (2 ft. x 6 ft.) ■■ Events Center main directional sign (2 ft. x 5 ft.)

Courtside: ■■ On-court custom logos (12½ ft. x 19½ ft.) ■■ Scrolling scorer’s table (30 in. x 10 ft., four panels) ■■ Static scorer’s table (30 in. x 8 ft.) ■■ Courtside two-side chair-back seat covers (12 in. x 18 in., 78 seats) ■■ Basket support arm padding (2) ■■ Basket base padding (2) ■■ Exclusive naming of members-only Bearcats Den ■■ Time clock in Bearcats Den (pre-game and halftime countdown)

Baseball/softball COMPLEXes (new in 2012)

Signage: ■■ Outfield banner signage ■■ Home-plate backlit signage (exterior wall, baseball) ■■ Scoreboard signage (baseball) ■■ Grandstand backlit signage (softball) ■■ Backstop netting BROADCAST MEDIA In-Game: (men’s and women’s home and road basketball ■■ games, 55–60 per season) Contests and promotions ■■ Giveaways ■■ Radio: Two spots per game plus billboard (live on WNBF-AM) ■■ Game-day sponsors with concourse tabling ■■ In-Game: Live messages throughout broadcasts ■■ Game-day basketball program ads (full-page to business-card size) ■■ Exclusive: Pre-game, halftime and post-game ■■ Public address announcements ■■ Live Audio: On bubearcats.com website ■■ Starting lineups and player-of-the-game ■■ Television: Two spots per game plus billboard ■■ Game-ball delivery ■■ Streaming Video: All home games simulcast and streamed ■■ Ticket backs over the Internet ■■ Schedule magnets and pocket schedules ■■ Monday Night Coach’s Show: Exclusive sponsorship ■■ Team posters and team photos (November through March) ■■ Exclusive dance and cheer team sponsorships “The brand is stronger than ever. ELECTRONIC MEDIA Retailers throughout the Greater ■■ BU Athletics Website: The bubearcats.com website offers SPECIAL EVENTS Binghamton area have taken interactive features, student-athlete profiles, streaming a strong interest in selling video and game action, sponsored contests and in-depth ■■ Homecoming Weekend (soccer) Bearcats merchandise, and we Bearcats sports news and articles. 42,000+ page views per ■■ BU Hall of Fame dinner anticipate continued growth day, 180,000+ visitors per month ■■ Late Nite Madness (basketball) in 2011 and beyond. The hard work by the Binghamton staff ■■ Skyscraper Ads: Deliver your message directly to our ■■ Winter Madness (basketball) fans, season tickets holders, students and their families, and great community support ■■ National Girls and Women in Sports Night (basketball) University faculty/staff and alumni for the Bearcats are making ■■ Celebrating Women’s Athletics luncheon it an exciting time to be part ■■ e-Newsletter: Banners ads on our informative e-newsletter, Bearcats Bulletin, which is delivered to 10,000 registered ■■ Take-a-Kid-to-the-Game (basketball) of the Binghamton University recipients roughly 25 times per year ■■ Breast Cancer Awareness Pink Campaign (soccer, licensing program.” volleyball, basketball, tennis, softball) ■■ West Gym Marquee: Game-day sponsors’ logos on LED Brian Young marquee, which is visible to all campus traffic ■■ Athletic awards banquet (all sports) SMA Works

Bearcats basketball, soccer, lacrosse and baseball games have been televised on MSG Networks, Time Warner cable Sports network, ESPN2, and other local affiliate networks HUNDREDS OF LOCAL AND NATIONAL BUSINESSES ALREADY ADVERTISE WITH THE BEARCATS. ARE YOU READY TO JOIN OUR TEAM?

REACH SPONSORSHIP Partnering with the Bearcats is a powerful and We are proud of our accomplishments on and off cost-effective way to meet your company’s the playing field, and we are fully aware that our marketing objectives — offering your business continued success depends on support from our access to more than: corporate partners. We want to work with you to develop a sponsorship package that addresses your ■■ 14,700 students marketing goals. At the same time, your partnership ■■ 5,000 faculty and staff will have a profound effect on the success of our student-athletes. ■■ 10,000 local alumni, 100,000 nationally ■■ 250,000 visitors to the University’s Events Center and Bearcats Sports Complex each year ■■ 2,000,000+ annual visitors to our website: bubearcats.com ■■ and regional television/radio audiences

Binghamton University Athletics Events Center PO Box 6000 Binghamton, NY 13902-6000 bubearcats.com

Photos by Jonathan Cohen