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Strategic Review of Station Retail

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Strategic Review of Station Retail Strategic Review of Station Retail Project Background Strategic Review of Station Retail Iarnród Éireann is the national railway system operator of Ireland, and Client operates Intercity rail passenger services operate between Dublin and Iarnród Éireann (Irish Rail) Belfast, Sligo, Ballina, Westport, Galway, Limerick, Ennis, Tralee, Cork, Location Waterford and Rosslare Europort. Iarnród Éireann jointly operates the Ireland Dublin to Belfast Enterprise service with Northern Ireland Railways. Start Date Key regional services include the new Limerick to Galway line and March 2014 the Cork commuter network. This includes the newly enhanced Cork-Midleton line, Limerick Junction to Waterford, and Limerick to End Date Ballybrophy (via Nenagh) services. May 2014 Principal services in the Dublin area include DART (Dublin Area Rapid Duration Transit) services between Greystones and Howth/Malahide, commuter 3 months services between Gorey, Drogheda, the M3 Parkway line and Maynooth, Services Provided as well as services to and from Kildare. Station planning Iarnród Éireann’s group property department is responsible for the property portfolio nationwide, including the letting and sale of property which is not required for operational use. For more information please visit www.networkrailconsulting.com Scope of Works The challenge facing Iarnród Éireann is The main objective of the study was determined the opportunity for to continuously enhance the customer to develop recommendations on how station retail as a destination point best to deliver an enhanced customer experience whilst creating a compelling identified opportunities for new journey for existing rail customers and retail offer available at their stations. improved facilities to create attractive retail destinations Iarnród Éireann commissioned Network at railway stations. indicated the potential additional Rail Consulting to benefit from the revenues that could be generated depth and breadth of Network Rail’s Key Project Outputs expertise in transforming major developed indicative business cases Network Rail Consulting undertook stations into leading retail attractions based on relevant UK experiences an intensive review of current retail in their own right. operations involving desktop research, identified quick wins for Our experience in redeveloping major site visits, stakeholder consultation implementation within 12 months. stations such as Kings Cross, St Pancras and benchmarking against UK retail The study provided Iarnród Éireann International, Birmingham New Street, operations: with a concise set of recommendations Reading, Blackfriars, London Bridge, As part of the study, Network Rail and quick wins to enable them to Edinburgh Waverley, Liverpool Street Consulting further develop and enhance their was of direct benefit to Iarnród Éireann retail. for this project. determined the opportunity to enhance the customer experience To undertake an objective third party for rail passengers strategic review of Iarnród Éireann’s station portfolio and facilities, including seven of Iarnród Éireann’s key hub locations in Dublin, Cork and Limerick. For more information please visit www.networkrailconsulting.com.
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