Media Kit 2019 Technology for Optimal Engineering Design

MEDIA KIT 2019 TECHNOLOGY FOR OPTIMAL ENGINEERING DESIGN

DigitalEngineering247.com Who We Are

From the Publisher DE’S MISSION Welcome to Digital Engineering, a B2B media business dedicated to technology for optimal engineering The design engineer is in the center of a design. We have a dedicated following of over 88,000 design engineers and engineering & IT managers at the never-ending cycle of improvement that very front end of product design. DE’s targeted audience consumes our cutting-edge editorial content that is provided in the form of a magazine (print & digital formats), five e-newsletters, editorial webcasts and our relies on the integration of multiple redesigned website at www.DigitalEngineering247.com technologies, multi-disciplinary engineering Unlike other design engineering titles, we do not try to be all things to all people. We are not a component teams, and the collection and dissemination magazine. We focus on the technologies that drive better designs. We cover the following: of design, simulation, test and market • design software data. In addition to using the best available • simulation & analysis software technology to optimize each stage of the • prototyping options (additive/subtractive/short-run manufacturing) • test & measurement cycle, a fully optimized workflow enhances • IoT/sensors to communicate the data communication and collaboration along a • computer options (workstations/HPC/Cloud) to run the software and manage the data digital thread that connects the engineering • workflow software to communicate the design process throughout the entire lifecycle via the digital thread. team, colleagues in other departments, Please see the specific departments and product coverage on the next page. outside partners and ultimately consumers. With today’s fast pace of information consumption, having your message appear in all the various media formats available is critical to increasing your odds of reaching your potential audience. DE’s mission is to help design engineering As the obsession with email deployment marketing continues (both subscription eNewsletters and eBlasts), teams discover, evaluate and specify the we can help you meet those needs to reach our qualified audience. technologies and processes that shorten the I also strongly suggest you review our recent research on print magazine advertising across DE’s audience. design cycle and enable optimal designs. The value of print is so strong that I’m willing to guarantee tangible proof that it will help increase your company’s name and product awareness. Please see page 8 for details.

We recently relaunched our website on a new platform that exploits SEO. We are very excited about the NCEP CO T

online offerings we can now provide marketers for their company’s content. We offer Company Profile Pages ➜

➜ that are a repository of your DE company news, your own content assets and your social media feeds. You D

can align your company with specific topics so your content assets are served alongside relevant editorial. We T E S S I E can also serve your ads to these specific topics and generate leads from your content downloads. We offer G

N full metrics of the activity on your pages, providing tangible ROI. Welcome to a new era in digital advertising.

DESIGN

Welcome to DigitalEngineering247.com. See page 15 for details.

CYCLE ➜

➜

I look forward to your success and partnership with Digital Engineering.

Y M

R E

➜

Tom Cooney Publisher, Digital Engineering [email protected]

2 DigitalEngineering247.com peerlessmedia.com Who We Are

Digital Engineering - Our Editorial Coverage DESIGN PROTOTYPE & MANUFACTURE DIGITAL THREAD MCAD 3D Printing IoT Development Platforms ECAD 3D Scanning/Reverse Engineering Communication Protocols Conceptual Design Software 3D Printing Materials Digital Twins Topology Optimization CAM (CNC/milling equipment and toolpath simulation) Product Lifecycle Management (PLM) Embedded System Design Augmented/Virtual Reality Quality Management Design Space Optimization Service Bureaus Licensing/As-a-Service Virtual Reality (VR)/Augmented Reality (AR) ENGINEERING COMPUTING UI/UX Post-processing/finishing Cloud Computing Generative Design Software Workstations Rendering TEST & MEASURE Virtualization Preprocessing (meshing, watertight) Automated Test Equipment (ATE) Clusters Data Acquisition (DAQ, e.g. Sensors) Data Centers/HPC SIMULATION Crash Testing Storage FEA Material Testing Networking CFD Metrology Graphics Multiphysics Oscilloscopes Peripherals (monitors, printers, haptic feedback Licensing/Simulation-as-a-Service Testing Services devices, mice) Noise, Vibration, Harshness (NVH) Wind Tunnels IT Consulting Electromagnetic Interference (EMI) Composites/Advanced Materials System Simulation Analysis Visualization 3D Printing Simulation Software Design Exploration and Optimization

3 Total Audience Profile

Delivering the Front End Design Engineering Audience Through our Print and Online Media Products

TOTAL UNDUPLICATED AUDIENCE REACH = 88,116

Magazine (print & digital) 70,000

Magazine Email Newsletters 59,000 70,000

Marketing Database 48,000

Email Marketing Monthly Website Visitors 54,000 Newsletters Database 59,405 48,249 Twitter/ Facebook 9,000

ENGINEERING FUNCTIONS (multiple response) Subscribers INDUSTRIES DESIGNING FOR (multiple response) Subscribers Product or System Design Engineering 43,318 Electronic Products and Equipment 26,030 Engineering Analysis 32,350 Communications Systems and Equipment 18,435 Industrial Design 23,294 Industrial Machinery and Products 31,018 Corporate Management 20,152 Automotive or Transportation 19,252 Engineering or IT Management 38,030 Consumer Products 18,824 Testing/Measurement/Quality Inspection 32,315 Medical Products and Equipment 14,982 Research & Development 36,760 Power or Energy 17,974 Engineering Faculty 5,049 Materials (i.e. metals, plastics, chemicals, paper, rubber) 14,928 Engineering Student 2,296 Aerospace /Defense 17,191

Publisher’s Own Data, October 2018 Government or Military 18,163 Research & Development 19,491 Construction 12,705 University 4,414

4 DigitalEngineering247.com peerlessmedia.com Who We Are

Total Audience Profile Subscribers by Industry/Top 5 Companies

Electronic Products 26,030 Medical Products 14,982 Government or 18,163 & Equipment • Abbott Laboratories Military • Hewlett Packard • Boston Scientific • U.S. Air Force • Honeywell • Siemens • Lockheed Martin Corp. • IBM • Medtronics • U.S. Navy • Intel • Philips Healthcare • Raytheon Missile Systems • Texas Instruments • U.S. Army Research Laboratory

Communications 18,435 Power or Energy 17,974 Research & 19,491 Systems & Equipment • Duke Energy Development • AT&T • ABB • Brookhaven National Laboratory • Cisco • General Electric • Argonne National Lab • ALCATEL • American Electric Power • IBM • Motorola • Siemens Energy • MIT • Verizon Wireless • Sandia National Laboratory

Industrial Machinery 31,018 Materials 14,928 Construction 12,705 & Products • Corning • Aecom • Applied Materials • Honeywell • Bobcat • Honeywell • Dow Chemical • Caterpillar • Johnson Controls • Lozier • Johnson Controls • Parker Hannifin • International aperP Co. • John Deere • Rockwell Automation Automotive or 19,252 Aerospace 17,191 University 4,414 Transportation • Boeing • Drexel University • Chrysler • Honeywell Aerospace • Purdue University • Federal Mogul • Lockheed Martin Space Systems • University of Illinois • Delphi • Northrop Grumman • University of Louisville • Ford • Raytheon • University of Washington • General Motors

Consumer Products 18,824 *Publisher’s Own Data, June 2018 • 3M • General Electric • IBM • Procter & Gamble • Whirlpool

peerlessmedia.com DigitalEngineering247.com 5 Digital Engineering - Our Coverage

MAGAZINE SPECIAL DIGITAL ISSUE (SDI) WEBCAST EVENTS

JANUARY Lightweighting - Close Date: 11/16/18 Software Review Roundup - Choosing Generative Design CES Close Date: 12/13/18 Parameters - Close Date: DSP Design and simulate internal lattice structures for 3D printing ST Simulate and test composites and other advanced materials 12/14/18 DSW Design and simulate for fuel efficiency compliance The engineering expertise DSP Topology optimization and additive manufacturing needed to avoid garbage-in, DSE Computing, simulation and design complexity garbage-out scenarios. FEBRUARY IoT - Close Date: 12/30/18 SOLIDWORKS World DSTW How 5G affects product design, simulation and testing DSTW Vehicle to Everything SWE Strategies for managing system complexity ST Simulating and testing for electromagnetic interference DSW Design to comply with security regulations

MARCH Artificial Intelligence - Close Date: 1/28/19 Value Add: Signet Ad Lift Study Design for Medical Devices - Vendor Hot Seat: Design for NVIDIA GTC WE Close Date: 2/14/19 AM - Close Date: 2/14/19 Data management and storage What design and simulation DWE Design and deep learning DSP Generative design and automated meshing software is needed to boost WE Workflow optimization additive manufacturing, and when will it be available? APRIL 3D Printing - Close Date: 2/25/19 Design for Aerospace - Additive Manufacturing Close Date: 3/14/19 Users Group (AMUG) DSP Design and simulation for AM DSP Part consolidation via 3D printing PW 3D printing materials and material management DP Jigs & fixtures PW 3D scanning P Rapid prototyping and manufacturing service portals DP Post-processing MAY Autonomous Vehicles - Close Date: 3/25/19 Design for Automotive - RAPID +TCT, IoT World Close Date: 4/11/19 DSTWE V2X communications STWE Self-driving simulation and validation STWE Virtual testing SWE System simulation DW Sensors SWE Edge computing

JUNE High-Performance Computing - Close Date: 4/29/19 Design for Energy - Get Design Insights from Data NAFEMS World Congress, ISC, DSE Close Date: 5/16/19 - Close Date: 5/14/19 Sensors Expo, PTC LiveWorx, GPU computing for realistic design and efficient simulation Connecting the digital thread SE Clusters for large simulation runs Siemens PLM Connection, back to design to learn from DSE Cloud computing for anywhere design and on-demand simulation 3DEXPERIENCE DSTWE Virtualization for efficient engineering IT workflows products in the field. DSTE Data storage options for large design, simulation and test data files DSE Workstations for large models and complex simulations

D Design S Simulate P Prototype/Manufacture T Test W Digital Thread Workflow E Engineering Computing

6 DigitalEngineering247.com peerlessmedia.com Digital Engineering - Our Coverage

MAGAZINE SPECIAL DIGITAL ISSUE (SDI) WEBCAST EVENTS

JULY Data Management - Close Date: 5/24/19 Design for Government/ SIGGRAPH Military - Close Date: 6/13/19 TWE Data collection for testing and the IoT TWE Data storage for the digital thread TWE Data visualization DSPTW Collaboration DSTW PLM and the digital twin DSTW Compliance AUGUST Immersive Engineering - Close Date: 6/21/19 Design for Communication Systems - DE Rendering SE Real-time simulation Close Date: 7/11/19 P Realistic prototypes DSE Powering VR-AR design and simulation workflows DE Render farms DSE GPUs for design and simulation SEPTEMBER Democratization - Close Date: 7/29/19 Value Add: Signet Ad Lift Study Get a Design Vendor Hot Seat: Engineering Education - Next-Gen Engineer - DSTE Affordable tech DS Subscription software Close Date: 8/15/19 Close Date: 8/14/19 SW Simulation apps How is software evolving to DSP UI/UX of design, simulation and 3D printing software meet the needs of the mobile, WE Cloud computing touchscreen, app-based generation of engineers?

OCTOBER Advanced Materials - Close Date: 8/26/19 Design for COMSOL Industrial Machinery - DSP Composite design and simulation DS Joining Close Date: 9/12/19 DSPWE Material databases DSPW 3D printing materials DPT Material testing

NOVEMBER Metal 3D Printing - Close Date: 9/30/19 Formnext, SC19, Autodesk University DSP Simulation of additive manufacturing DSP Desktop metal 3D printing DP Post-processing P Service bureaus for metal 3D printing and CAM PTW Automation DECEMBER Outlook Issue - Close Date: 10/28/19 Value Add: Engineering Workstation Review Roundup Technology Profiles - Close Date: 11/14/19 DSPTWE Survey results DSPTWE Innovative engineering DSPTWE Thought leadership

D Design S Simulate P Prototype/Manufacture T Test W Digital Thread Workflow E Engineering Computing

peerlessmedia.com DigitalEngineering247.com 7 Print Marketing

 The Value of Print Print advertising is still the cornerstone of successful multi-platform campaigns We all know the dilemma—where to focus your marketing budget in a multi-channel world that includes print, online platforms and broadcasting. What is the best marketing mix across those channels? It comes down to one question: Where is your target audience, and how do they want to be reached? Digital Engineering has a total audience reach of more than 88,000 design engineers who engage with us in print, newsletters and on our website. More than 45,000 of our audience reach is made up of print subscribers—50% of whom do not receive information from any of our other sources. And, 4 out of 5 of those loyal readers report that print magazines remain their top source of industry information. Without print, you are missing out on high value buyers.

 Increase Brand Sales and ROI

Readers Take Action Top Information High Visibility Following actions our readers have taken as a result • More than two-thirds of our readers of seeing an ad in a magazine: Resource report they read 4 out of 4 issues Visited advertiser’s website 90% of our readers report they use or 3 out of 4 issues. 67% Downloaded a white paper 61% trade publications/magazines to • 86% of our readers report that they Viewed a video clip 45% make well-informed decisions go through the entire issue or Contacted a company as result of reading on design, simulation and prototyping “scan most pages.” an article/seeing an ad 41% technologies solutions, strategies and services Viewed a webcast/webinar 40%

Print is Preferred Readers Value Advertising Print Pushes Over Other Sources 96% find print ads useful for: Purchasing New product or service introductions 70% It’s easier to read vs. a laptop, phone Serve as a launching point to search for 20% of our readers report buying products or tablet 63% additional information on a company/solution 67% or services advertised in the last year It’s easier to take it with me 46% Helps keep me up to date with new technologies 66% as a result of advertisements and/or I like being able to hold what I read 42% Tells me something I didn’t know about a articles in Digital Engineering The content is more thorough company/product 62% (Signet AdProbe™ Results, March 2018) or comprehensive 14% Informs about a solution to meet a present need 53%

Source: Peerless Media Reader Survey 2018

8 DigitalEngineering247.com peerlessmedia.com Special Issues & Opportunities

 Let Us Prove Print ROI in Digital Engineering Magazine Introducing AdLift by Signet Research. AdLift is a research tool created to substantiate advertising ROI by empowering advertisers to see concrete proof of: • Awareness of advertised products • Likelihood to purchase said products By advertising in our March and/or September issues you will be included in our AdLift study. You will receive the following: • Confidence that ads in measured issue are having an impact on awareness of and likelihood to purchase their product/service • Rich, revealing verbatim feedback on creative executions from the readership • Easy-to-interpret metrics of effectiveness–was there a lift, and how big was it? If you receive no Lift in awareness, we’ll schedule an ad in the next available issue at no cost to you SIGNET ADLIFT STUDY ISSUES MARCH & SEPTEMBER, 2019

 Engineering Technology Leadership Profiles:  Sponsored2019 Reports Engineering Technology December Issue DE writers can produceOutlook a one- or two-page December advertorial/sponsored Issue report positioning December Deadline: 10/28/19 your technologies’ capabilities and benefits. You own the content and could utilize it Digital Engineering as trade show hand-outs, sales collateral and social media content. Our Engineering Technology Leadership program will highlight your2019 CEO/President’s Engineering Technology Digital Engineering Outlook December Issue vision as to how your company is positioned to help design engineering teams meet NET INVESTMENT: future challenges. One-Page Sponsored Report: $6,000 SAMPLE December 2018 Special Engineering Technology

• A 4-color full-page Engineering Technology ////// Issue! Two-Page Spread Sponsored Report: $11,000

Leadership Profile in the December printEngineering Technology Leadership Print Profile Leadership Profile Opportunity digitaleng.news digitaleng.news

and digital issue. Special Sponsored Section ||| • Engineering Technology Leadership Siemens PLM Software ||| ENGINEERING TECHNOLOGY LEADER AMD Sponsored Report ENGINEERING COMPUTING

Profile and embedded video posted on Simulation and Test Solutions Position your company and productsGPU Power as fortechnology Next-Generation Design ENGINEERING AMD’s latest Radeon(TM) Pro WX workstation family ushers in an immersive computing DigitalEngineering247.com and pushed for the Holistic Digital Twin experience for design engineers tackling TECHNOLOGY innovation leaders in our must-readcomplex design 2019 problems. Outlook issue. Span activities in product design, manufacturing, and in-service performance. N THE FACE OF MOUNTING product complexity, engineers are increasingly through social media channels. reliant on advanced modeling tools, robust simulations and nascent visualization ONSUMERS TODAY want technologies to get the job done. Yet to capitalize on their full potential, engineers smart products, tailored to need to step up their workstation game and invest in state-of-the-art graphics and This program offers you exposureI to our audience ofThe Radeon Pro WX 7100 GPU. C personal needs, preferences processing technologies that can fully support new optimized design workflows. • Promotion of Engineering Technology and habits. To satisfy these needs, manufacturers have to come up with Today’s engineers are concepting, The new Radeon Pro WX series support for reducing CPU use. The 7100 increasingly complex designs that testing and prototyping products in a GPUs are optimized for open source hits the sweet spot for design engineers combine mechanics with electronics, highly realistic virtual world to save costs, software, undergo extensive independent doing complex and full-scale assembly software and controls. At the same UTLOOK 90,000+ design engineering professionalsdrive efficiencies and accelerate time to software vendor (ISV)with application and amodeling Profile and simulations, along with Leadership Profile on the homepage for time, the industry mandate for energy market. Armed with high-fidelity CAD workstation certification testing, and sup- immersive design such as cross sectioning, efficiency persists. modeling, multidisciplinary simulation, port advances that deliver the highest lev- rendering and VR. All these new challenges require sophisticated rendering—and even virtual els of performance. Based on AMD’s new engineering departments to deal with 2019 and augmented reality (VR)—engineers Polaris architecture designed specifically New Rendering Engine December. more parameters, data and product are empowered to innovate on a scale not for speed and energy efficiency, the Rad- To accompany the new Radeon Pro GPU variations in less time. To be successful, ad in the issue, DE Website Profilepossible with traditional methods ofwith design eon Pro GPUsvideo employ the latest advancesand line, AMD alsoa released Radeon ProRen- their traditional verification and exploration and physical prototyping. in AMD’s 4th generation Graphics Core der, a state-of-the-art, physically-based ray validation process will need to evolve Next architecture, including 4K video trace rendering engine enabling interac- into a more predictive approach that Optimized Graphics Processing decode and encode support, next generative workflows to produce photorealistic • Lead Gen program included of specifier of truly drives systems-driven product engineering. These digital twins have space efficiently and arrive at better While digital design workflows can open tion display capabilities and support for images on heterogeneous computing development, and closes the loop with the realism necessary to capture the designs faster. up innovation potential, it’s only possible open source software through GPUOpen. systems. With its support of the industry the product in use. complexities arising from different In summary, the Simcenter solutions Lead Gen Program! with the right horsepower. AMD’s new AMD has worked closely with leading standard OpenCL API, ProRender can Forward looking companies across types of physics—such as structural, portfolio uniquely combines systems Radeon Pro WX series of GPUs and its ISVs and workstation providers to ensure run on virtually any hardware, giving company’s product. different industries are leveraging thermal, flow, motion, electromagnetic, simulation, 3D computer-aided new Radeon ProRender rendering en- the Radeon Pro GPU line supports the design engineers maximum choice in opti- digital twins to speed up product and multiphysics scenarios. In engineering (CAE), and test to help gine are designed specifically to address most advanced feature sets. For example, mizing a workstation to meet their needs. development. Siemens PLM Software addition, Simcenter provides solutions you build digital twins that predict the demanding needs of workstation ISV certification for SOLIDWORKS® AMD is also covering the bases for provides solutions that help our to maintain a digital thread for performance across all critical attributes users, especially those professionals push- means the AMD GPUs support features organizations trading up workstations for customers build, manage, and utilize performance requirements, attributes, earlier. By combining physics-based ing the boundaries of science, technology such as the RealView Graphics real-time a virtualized design environment in the holistic digital twins, spanning activities parameters, and results. This enables simulations with insights gained from and engineering applications. shading and self-shadowing functions as cloud. The AMD FirePro S7150 GPU in product design, manufacturing, companies to maintain full traceability data analytics, Simcenter helps you well as Mate, a SOLIDWORKS feature delivers virtualized graphics, enabling and in-service performance. Our and close the loop from requirements optimize design and engineer innovations for joining parts in an assembly and simu- a secure and cost-effective solution for Simcenter™ portfolio consists of to actual performance. Simcenter also faster and with greater confidence. lating how they fit and move together. high-performance virtual workstations. NET INVESTMENT: $6,500 proven solutions that specifically includes leading solutions that enable Learn more about Simcenter at Today’s engineers are driving competi- deliver digital twins for performance our customers to explore the design www.siemens.com/Simcenter. Three GPU Options tive advantage through unprecedented There are three offerings in the Radeon innovation. Armed with the right AMD Pro WX line: The 4100, a fast, low-profile GPU horsepower, the sky is the limit for workstation graphics card designed for next-generation design. Contact Information: CAD assembly and modeling; the 5100 To learn more about the Radeon Pro Siemens PLM Software for more advanced needs, including more GPU line and see a SOLIDWORKS www.siemens.com/plm AD CLOSE DATE: GPU accelerated transparent mode immersive design and simulation; and the demo, go to radeon.com/wx. (OIT). Image courtesy of Palatov 7100, the fastest model with 8GB of ultra- Each year, DE’s editors survey our audience to find out which technologies Motorsport LLC. fast GDDR5 memory and DirectGMA digitaleng.news /// December 2017 DE | Technology for Optimal Engineering Design 33 they think will revolutionize design engineering vs. which ones are OCTOBERdigitaleng.news /// February 2017 DE | Technology for29, Optimal Engineering Design 232018 2017_Siemens_Profile.indd 33 11/16/17 10:05 AM de0217_AMD_Outbound_Sponsored_Report.indd 23 10/11/18 4:37 PM peerlessmedia.com overhyped. Our annual Engineering Technology Outlook issue uses those DigitalEngineering247.com 9 survey results to take a deeper look at the technologies that are poised to Technology for Optimal Engineering Design • www.digitaleng.news breakout, those proven to provide strong ROI, and those that simply must Contact your Sales be implemented to keep up with the competition. Representative Tom Cooney TECHNOLOGY LEADERSHIP PROFILE INCLUDES: [email protected] • A full-page color profile in Digital Engineering’s December print and digital (973) 214-6798 editions detailing your Executive Managements vision as to how your company is PUBLISHER WESTERN/INTERNATIONAL positioned to help design engineering teams meet future challenges. SALES • The digital version will be deployed to over 40,000 which will have a gated 2019 Product Specifying question to complete prior to issue download. These leads will be provided to the Technology Profile Advertisers only. Tim Kasperovich [email protected] • Placement of your published profile on Digitalengineering247.com. (440) 434-2629

• Free 6 months Silver Sponsorship on Digitalengineering247.com. MIDWEST/EASTERN • Promotion of the Engineering Technology Leadership Profiles on the homepage REGIONAL MANAGER for the month of December. • Month-long promotion of the program in all of Digital Engineering’s editorial newsletters. NET PRICE $6,000

Technology for Optimal Engineering Design • www.digitaleng.news Total Reach Program

Our Total Reach Program is designed to maximize exposure across the entire DE unduplicated digital and print audience of 88,000+ engineers and engineering managers.

 Monthly Integrated Media Buy  Monthly Technology Media Buy Reach the entire DE universe of 88,000+ with one monthly integrated, multi-channel Reach the entire DE universe of 88,000+ with a relevant Editorial Technology tie-in media buy (magazine, online, lead gen) with the following components: with your company by purchasing an ad in the magazine and sponsoring either one of our Special Digital Issues or sponsoring one of our Editorial Webcasts, to align your • Ad in magazine (appears in print and digital edition) company with that month’s Technology Driver. • eBlast to demographic selected audience • Banners on DigitalEngineering247.com Your company will benefit from a technology alignment, DE brand alignment, huge • Choice of any DE eNewsletter marketing exposure, a lead generation program, and earn a 15% discount on the total cost of the program! This program will reach the Magazine Audience (print and digital version subscribers), DE Inbound Audience (www.DigitalEngineering247.com), DE Outbound Audience (DE Contact your representative for pricing. eNewsletter subscribers) and DE Targeted Audience (Third Party Opt-in email based on selected demographics). Contact your representative for pricing.

RESEARCH - FREE COPY TO ADVERTISERS

 Brand Awareness Benchmarking Studies Does the DE audience know your company and products? Find out who ranks highest in the We are surveying our audience of DE subscribers to get a following areas: read on the level of awareness they have for suppliers of • Trustworthy specific product categories. We use unaided recall to ask them who comes to mind • Best Value when it comes to specific product categories/services. • Knowledgeable Service • Quality Products 2018 Simulation & Analysis Software Brand Awareness Study • Innovation 2018 3D Printing Hardware, Software and Services Brand Awareness Study NET INVESTMENT: 2017 Computing Hardware & Software and Services Brand Awareness Study Free for Advertisers

10 DigitalEngineering247.com peerlessmedia.com Lead Generation: Thought Leadership

 NEW Insider Q&A  Custom Content Digital Issues Digital Engineering’s custom “Insider Q&A” is a concise, tailored message that puts Using Targeted Content to Generate Leads your company in a thought-leadership position on a particularly hot topic. Written by Our team will create a custom 10- to 12-page digital magazine that offers an original DE’s editorial teams, your “Insider Q&A” will answer frequently asked questions on the cover story combined with your ads, video and/or other collateral. chosen trend or issue that’s currently shaping the future of design engineering. Custom Content Digital Issue: We will work with you to develop a powerful content piece that speaks to your company’s • Custom editorial content to showcase your thought core strengths in the marketplace and places you on the forefront of thought leadership Prototypes leadership and content assets. Get Real with on the topic. And we will drive engagement through our industry leading media brands. • Designed to reach potential clients with an Multi-MaterialSpeed 3D Printing enhanced, interactive experience by embedding DesignSi Getsmulation Benefits: & Innovation • Custom “Insider Q&A:” 2-page guide in an easy, quick-read format. video, links, audio, white papers, demos and more. Real • Dedicated Lead Generating eBlast: Promotion of your “Insider Q&A” to DE’s audience. • Digital issue will be emailed to tens of thousands • Native Advertising: Highlight your sponsored content on our site. of design engineering professionals. • eNewsletter Banner Promotion: Reach DE’s premium online community with your • Sponsors will receive full lead and analytics custom “Insider Q&A.” reports. NET INVESTMENT: $9,500 NET INVESTMENT: Contact your representative for pricing.

 “Making the Case” Co-Branded Investment Guide Expert Testimonial Presenting the Case for Your Solution to Multiple Levels of Decision-Makers. “Making the Case” is a testimonial written by our leading DE editorial team that positions your technology, platform, or service as an essential business solution. “Making the Case” addresses decision makers’ pain points and ROI to provide real day-to-day benefits backed by solid evidence MAKING to convince their company to invest. You will not find a stronger piece to use for lead generation, sales collateral, social media and trade events. THE CASE FOR A NEW COMPUTING • Co-branded with our industry-leading publication. WORKFLOW • “Top Reasons Why” type guide written to present the case to multiple levels of decision makers.

Content infused with quotes and examples; references for where to go for more information. Engineering teams are transforming traditional workflows to take advantage of new digital-driven • Leverage our leading audiences to drive leads—content designed to address titles of decision makers MAKING design processes. THE CASE who purchase your products or services. • Clients will receive and maintain ownership of all content. FOR VIRTUAL MAKING WORKSTATIONS THE CASE SPONSORED BY PRODUCED BY Virtual workstations are ready for demanding Deliverables: engineering use cases. FOR PREDICTIVE RENDERING • 8- to 10-page Custom Content Guide Here’s why you should get ready for them. Unambiguous and fast iteration transforms design workflows. • Turnkey creative — DE produces all materials; ads, eBlasts, banners and guide.

• Executive Summary in DE (full page or spread). Screen images courtesy of Autodesk.

• Custom eBlast promotional program to our industry-leading audience with custom registration page to gather leads. PRODUCED BY:

• Inclusion in 4 eNewsletters. SPONSORED BY: NET INVESTMENT: Contact your representative for pricing. A SPECIAL SUPPLEMENT IN PARTNERSHIP WITH

peerlessmedia.com DigitalEngineering247.com 11 Lead Generation

TECHNOLOGY FOCUS:  Special Digital Issues Immersive Design Driving Leads Through Premium Content Utilize s Special Digital Issues to generate numerous qualified sales leads and DE’ 2019 Special Digital Issues brand exposure. Our technology/industry themed Special Digital Issues offer our most popular articles of a particular technology/industry repackaged into a digital format. January Software Review Roundup ENGAGEMENT CAMPAIGN INDUSTRY FOCUS: March Design for Medical Devices Limited number of sponsorships available. Designing for April Design for Aerospace • Logo branding on a series of 2 promotional eBlasts to DE’s online subscriber Aerospace & Defense May Design for Automotive

community of over 40,000 high-level design engineering professionals. digitaleng.news • Registration landing page to capture both contact and buying intent information. 10/11/18 12:45 PM June Design for Energy DE_0418_SDI_Immersive_Design.indd 1 • Each sponsor will receive one product/service category response to the buying intent July Design for Military/Government question, “Will you be evaluating/specifying/purchasing any of the following products within the next 12 months?” August Design for Communication Systems • Sponsors will receive full lead details. September Get a Design Engineering Education • Full-page ad linkable to your website in the digital magazine. October Design for Industrial Machinery • Analytics report. digitaleng.news December Workstation Review Roundup NET INVESTMENT: $7,000 DE_0718_SDI_Engineering_Aerospace_Defense.indd 1 10/11/18 12:47 PM

 Webcasts Be Branded as an Industry Leader While Generating Qualified Leads Custom Webcast Program Editorial Webcast Sponsorship Program By partnering with DE on your next webcast, your DE’s 2019 series of online panel discussions will assemble organization will connect with our audience of decision some of the brightest minds in the industry to tackle makers and influencers faster than ever before. controversial topics that affect design engineers. These live virtual roundtable discussions, led by DE’s editors, will provide Some of the many benefits a Custom Webcast sponsor insights, inspiration and information to help design engineers will receive: make the most of technology. 2019 Editorial Webcasts • Logo recognition in one 4-color half-page ad, 4 eNewsletter ads with a minimum of 25K impressions and Each Webcast Sponsor will receive: January Generative Design Parameters on the registration and lobby waiting room pages. • Logo recognition in one 4-color half-page ad promoting March Design for AM • Email invitation to 40,000 audience (2x send). the webcast. June Design for Insights from Data • Custom registration form. • Logo on email invitations and all digital promotional ads. • Opportunity to include white paper and other related • Recognition at introduction and conclusion of webcast plus September Next Gen Engineer resources. logo visibility on registration and lobby waiting room pages. • 6-month archived webcast on DigitalEngineering247.com. TOTAL PROMOTIONAL VALUE: $30,000 • Maximum of 4 sponsors. NET INVESTMENT: $8,500 TOTAL PROMOTIONAL VALUE: $30,000 NET INVESTMENT: $6,500

12 DigitalEngineering247.com peerlessmedia.com Lead Generation

 The Friday 4 Video Marketing eNewsletter  White Paper Program Engage Decision Makers with Your Product and Prominent Exposure to Qualified Company Videos Prospects With video being so easy to view, consume and DE offers vendors and service providers a vehicle share, our newest eNewsletter “The Friday 4 Video” for directing customers to your white papers, video, gives you a powerful medium to engage 35,000 or educational product information that results in design engineering decision makers. generating qualified leads. • Engage prospects on your products and company. Sponsor will receive: • Combines a targeted eBlast with a custom • Dedicated email promotion featuring the registration page. sponsor’s white paper or case study sent • eNewsletter click-thru numbers provided. to a selection of DE’s targeted audience • Prepopulated registration form makes it easy to of decision makers. generate leads. • Custom registration form page. • Only 4 videos per eNewsletter. • Weekly lead reports for first 30 days. NET INVESTMENT: $2,500 NET INVESTMENT: Pricing based on total demographic selections.

 Spotlight eNewsletter  Video eBlast Program Get leads by promoting your new products and Your Message to Our Targeted Audience engineering services in DE’s Spotlight eNewsletter. Send a specialized email featuring a snapshot of your video, description of your product or service, and a link • Spotlight is delivered monthly by email to more to your video. than 43,000 qualified subscribers. Each Spotlight has up to 9 product listing placements. • Each email includes a built-in, pre populated • Advertisers provide a 72 dpi, 200 x 200 pixel registration page so you can generate leads. product image, 65-word product description and • Reach the most influential buyers in design a click-thru URL. engineering and produce responsive sales leads. • Subscribers receive immediate access to your • Target your message by demographic and product information — no registration page geographic selections including buying influences, required! job function, and industry selects. • Advertisers receive contact information for people who click through to your product link. NET INVESTMENT: Pricing based on total demographic selections. NET INVESTMENT: Top Row: $1,490 2nd Row: $1,120

peerlessmedia.com DigitalEngineering247.com 13 Lead Generation

 Check It Out Highly Effective, Affordable Lead-Generation Program Deliver your supplied white paper, video or other educational content directly to DE’s audience. • DE writes a summary of your supplied content. This summary includes a link to the complete content. • DE distributes the summary to approximately 40,000 email subscribers. • DE also promotes the summary in our other weekly newsletters and in postings on DigitalEngineering247.com for six months. • DE provides the sponsor with the contact information from subscriber leads who click through for more information. NET INVESTMENT: Contact your representative for pricing.

 Check It Out Video Product Tour Feature your product, service or online asset as a video with voice-over description that is sent directly to DE’s audience. • DE writes a script to describe your product, service or online assets and records it as audio over video showing the features being described. • DE distributes the video to approximately 40,000 email subscribers. • DE also promotes the video in our other weekly newsletters and in postings on DE’s website for six months. • DE provides the sponsor with the contact information from subscriber leads who click through for more information. NET INVESTMENT: Contact your representative for pricing.

 Single Sponsor eNewsletter Generate Leads and Build Product Awareness • DE works with the sponsor to develop the content, theme and design of the eNewsletter. • The sponsor provides actual content or suggestions for the eNewsletter including case studies, new product announcements, user group news, white papers or other relevant information. • DE will choose and edit the content items supplied for inclusion in the eNewsletter, and provide links to the full story on the sponsor’s website. • Each eNewsletter is distributed as a special sponsored edition, with circulation determined by the sponsor’s demographic selections (up to 40,000 readers). • Sponsors receive leads with contact information. NET INVESTMENT: Pricing based on total demographic selections.

 Content Syndication DE will work with you to distribute your white papers and case studies through DigitalEngineering247.com and our popular eNewsletters based on a cost-per-lead basis. Your content will remain posted until you achieve your contracted lead total. Minimum program is 100 leads. NET INVESTMENT: Pricing based on total demographic selections.

14 DigitalEngineering247.com peerlessmedia.com  Engage & Influence Front-End Engineering Professionals with the Ultimate Content Marketing Showcase DE24/7 is the industry’s primary resource for front-end design engineers and engineering and IT managers looking for the Computers, servers, data storage devices, network switched, software and more. latest technologies, industry news and trends, company comparisons and market intelligence. On Digital Engineering 24/7, your clients and prospects will find everything they need when they research business solutions, companies, news, industry trends and potential partnership opportunities.

What makes Digital Engineering the Ultimate Content Marketing Showcase: Company Information • HIGH IMPACT: DE24/7 reaches over 54,000 unique front-end design engineers and engineering managers each month. • BRANDED CONTENT: DE24/7 will create a company page and house all of your content including white papers, case studies, webcasts, videos, social media feeds, etc., which will be linked throughout the site. • POWERFUL SEO: The combination of your content and DE’s coverage of your company integrated on DE24/7 will create a “Brand Voice” for your company that will help it appear at the top of Google search results. Company Assets - videos, white papers, etc. • BEHAVIORAL TARGETING: DE24/7 will showcase your assets to the most engaged readers according to their interests on the site. • LEADS: All posted content assets will have registration forms capturing leads from downloads. Gold and Silver Sponsors will receive reporting but only Gold Sponsors will be receiving leads. Site visitors will also be able to request information with our RFI service for any sponsorship level. Company “In the News” • BRANDING: Gold Sponsors receive digital ads posting on their Topic/Keyword pages and a Premium Company listing and Social Media Feeds with logo on the same pages. • REPORTING: Lead reports are sent weekly and analytics reports are provided monthly.

 Get Your Content in Front of Thousands of Company Sponsorship Program Front-end Design Engineering Professionals BRONZE SILVER GOLD How Do We Showcase Your Content? DESCRIPTION No Charge $1,000/month $2,500/month (6 month min.) (6 month min.) All of your case studies, white papers, videos and social media feeds will be used to influence your prospects, increase your SEO and Optimized Company Page with description, including DE Coverage of Company News generate qualified leads. Up to 5 Content Assets Posted per month on Company Page Up to 10 Content Assets Posted per month on Company Page TOPIC KEYWORD TARGETING - You select four topic keywords to align your content assets to. Your assets will appear alongside 4 Product Category Topics for content alignment relevant editorial content as “resources” displaying your content Posting of company social media feeds and company as a relevant topic resource. Company Profile page in DE’s December Technology Outlook 2019 Issue Monthly Analytics Reports Premium Company Listing posting on Topic/Keyword Pages Weekly Lead Capture delivery of all Content Downloads One E-blast to DE’s Opt-In Database per six months Online ads serving to 4 Product Category Keywords (and ROS when inventory allows) Exclusive online ads serving on Company Page

peerlessmedia.com DigitalEngineering247.com 15 Social Media/INFLUENCE Program

 NEW Are you using Google AdWords? Then you really need to look at Digital Engineering’s INFLUENCE Program

Leverage DE’s High-Value Social Media Audience Maximize Exposure for Your Content Digital Engineering’s INFLUENCE Program implements a Facebook social media  Events/Shows  Custom Content campaign targeted to our high-value social media audience of more than 100,000  Product Launches  Site Launch readers to increase traffic, awareness and drive engagement to your brand and  YouTube Videos  Press Releases products. And, we can expand the audience with lookalikes to create a custom audience increasing your exposure to more than 2 million contacts. INFLUENCE Program Specs: • FASTER RESULTS THAN SEO - Once your INFLUENCE Program goes live, you’ll get • Up to 5 images instant feedback from Likes, Clicks and Shares, giving you the ability to construct an • Links to videos effective campaign based on your results. • Campaign images need to be 1024px x 512px • QUALIFIED TRAFFIC – DE’s high-value audience of 100,000 is made up of print • Custom ad images can be created if materials readers, eNewsletter subscribers, Facebook followers and our website visitors. are sent one month prior to campaign. • OPTIMIZED CAMPAIGN – Maximize the effectiveness of your campaign by targeting specific audience interest and social media behavior. NET INVESTMENT: $50/CPM • MORE ENGAGING – Drive Likes, Comments, and Interactions on your advertisements. (Minimum buy-in 50K per month) The more engaged your audience is, the stronger your connection is with them. • MEASURABLE AND FLEXIBLE – Results are immediate as you can see how many impressions, clicks, and conversions you are receiving. And, we can customize and adjust your campaign to suit your particular needs. Our tests have shown the click- through rate average between 0.75%-1.5%.

Program Goals Audience Traffic Optimized to drive traffic to your • 100,000 Digital Engineering social users INFLUENCE links/website. • Up to 2 million Lookalikes segmented by interest and industry focus

Awareness Broadest reach to maximize # of • 100,000 Digital Engineering social users INFLUENCE views/impressions for your ads. • Up to 2 million Lookalikes segmented by interest and industry focus

Engagement Increase social media audience • 100,000 Digital Engineering social users INFLUENCE actions (likes and shares). • Up to 2 million Lookalikes segmented by interest and industry focus

16 DigitalEngineering247.com peerlessmedia.com Branding/Traffic Building

 DE24/7 Newswire eNewsletter Advertising on Highly Engaging Content

All the news in one place The most important technology news and insights for design engineering teams, categorized by Design, Simulate, Prototype, Test, Digital Thread and Engineering Computing topics for ease of use and delivered 2x weekly. FREQUENCY: 2x weekly SUBSCRIBERS: 42,000

eNewsletter Rates LOCATION CREATIVE 1x 3x 6x 9x 12x 18x 24x Position #1 300 x 250 banner and 65 words of text $1,200 $1,150 $1,100 $1,060 $1,020 $975 $940 Position #2 300 x 250 banner and 65 words of text $1,100 $1,055 $1,015 $970 $930 $895 $860

 Native Advertising Start a dialog with DE’s engaged and targeted audience through native advertising. Your sponsored content has the look and feel of DE’s editorial Materials Due: and doesn’t disrupt the user experience. Readers will engage • 700-1,000 words – column length with your article as they would with any other DE feature. • Relevant image • Link to your website NET INVESTMENT: $1,750

peerlessmedia.com DigitalEngineering247.com 17 Branding/Traffic Building

 Digital Edition eBlast Each month, Digital Engineering releases the latest digital edition with an eBlast to 40,000 qualified subscribers. Our exclusive sponsorship offers you the opportunity to reach our audience with a featured ad and custom URL. AD UNIT: 300x250 NET RATE: $2,500

 Third-Party eBlasts Your content sent to targeted buyers DE offers a limited availability of customized emails to segments of our design engineering audience. DE will work with you to develop customized messages and/or select highly targeted segments of our engineering audience to deliver your promotional messaging. Targeted List Selection: Company Type, Title, Industry, Specifier Data, State, Zip Email List Rental Rates Minimum order 5,000 emails or $1,600 on all orders. ADVERTISERS RATES: 5k-9k: $320/M, 10K-29K: $280/M, 30K-59K: $245/M, 60K+: $185/M NON-ADVERTISER RATE: $395/M + $20/M per demographic selection

 Audience Extension Program Peerless Media has partnered with hundreds of premium news, sports, entertainment and social media websites to provide the opportunity to showcase your banner ad to traffic from DigitalEngineering247.com.

• Guaranteed to reach your target audience. • Provides more visibility and allows you to build frequency quicker. Your Ad Here • Puts your sales message on high-traffic news, sports, entertainment and social media websites. NET INVESTMENT: Contact your representative for pricing.

18 DigitalEngineering247.com peerlessmedia.com DE 2019 Print Rates

 DE 2019 Print Rates (Net) WEBSITE SPECS ARTWORK DUE DATE: 1 week prior to live date. Ad Size 1x 3x 6x 12x 18x FILE FORMATS: • JPG, PNG, GIF Full Page $5,733 $5,562 $5,395 $5,179 $4,973 • Animated GIF. 3 loops maximum, animation length up 2 ⁄3 Page $4,412 $4,279 $4,151 $3,985 $3,825 to 15 seconds. 1 ⁄2 Page $3,440 $3,337 $3,237 $3,108 $2,984 • Ad Tags. Straight HTML, JavaScript, Non-iFrame. 72 dpi, 60kb maximum file size. 1 SIZE: ⁄3 Page $2,525 $2,448 $2,375 $2,280 $2,189 COLOR: RGB color mode. 1 ⁄4 Page $2,006 $1,947 $1,888 $1,812 $1,740 ADDITIONAL INFORMATION: • Include click-thru URL. Cover 2 15% Premium Cover 3 10% Premium Cover 4 20% Premium • Sound and pop-ups are not accepted. Guaranteed Positions: DE will gladly reserve premium positions on a first come, first serve basis at no charge; however those • A 1x1 pixel border is required to be built within the positions will not be guaranteed. If an advertiser is willing to pay the position fee, they will have preference over a non-premium dimensions of the ad for creative with a white background. position advertiser. • A maximum of one creative refresh per month is permitted. eNEWSLETTER SPECS  Spotlight Advertising Rates 1 week prior to deployment date. Frequency 1-6x >7x ARTWORK DUE DATE: DE’s Spotlight delivers an inexpensive way to present our buying FILE FORMATS: audience of 60,000 buyers, specifiers, and recommenders with • JPG, PNG, GIF Spotlight Rates (Net) $725 $600 a high-impact, 4-color 1⁄8-page (3.5 x 2.25) advertisement. • Animated GIF. 3 loops maximum, animation length up to 15 seconds. SIZE: 72 dpi, 60kb maximum file size.  Print Mechanical Specs: COLOR: RGB color mode. • PUBLICATION TRIM SIZE: 7.875" x 10.75" ADDITIONAL INFORMATION: Ad Sizes Width Height • PREFERRED FILE FORMAT: • Include click-thru URL. Adobe PDF Job setting PDF/X-1a:2001. • Sound and pop-ups are not accepted. Magazine Trim Size 7.875" 10.75" • Keep all live area .25" from trim on each side. • A 1x1 pixel border is required to be built within the 2-page Spread (live area) 15.25" 10.25" • Standard bleed, trim/crop marks should appear dimensions of the ad for creative with a white background. 2-page Spread (w/bleed) 16" 11" .25" inch outside PDF file output area. • Ad Tags will not work on newsletters, but 1 x 1 click • Save TIF or EPS formats without embedded ICC trackers are acceptable. Full Page (live area) 7.375" 10.25" profiles. Embed all fonts and use only Adobe Full Page (w/bleed) 8.125" 11" fonts. PDFs should be created from Acrobat 2 Website Ad Units Dimensions ⁄3 Vertical 4.625" 10" distiller. • CMYK or grayscale color mode that 1 COLOR: ⁄2 Horizontal 7" 4.75" meets SWOP standards. Interstitial 640 x 480 1 ⁄2 Vertical 3.375" 10" • DPI: 300 dpi high-resolution. Super Leaderboard 970 x 90 1 ⁄2 Island 4.625" 7.5" Rectangle 1 300 x 250 1 ⁄3 Square 4.625" 4.75" Half Page 300 x 600 1 ARTWORK CONTACT ⁄3 Vertical 2.25" 10" FOR PRINT & ONLINE 1 Rectangle 2 300 x 250 ⁄4 Square 3.375" 4.75" Darlene Sweeney, Art & Production Director

1 [email protected] ⁄8 Spotlight 3.5" 2.25" Billboard 970 x 250

peerlessmedia.com DigitalEngineering247.com 19  Editorial Team

Jamie J. Gooch CONTRIBUTING EDITORS COLUMNISTS Editorial Director Tony Abbey Randall Newton Donald Maloy, Consultant Analyst [email protected] Simulation, Training CAD, CAE, IoT, 3D Printing Peerless Media is the leading provider 216-849-6402 [email protected] [email protected] Monica Schnitger, Schnitger Corp. of independent business content and

Kenneth Wong Brian Albright Beth Stackpole information serving the supply chain Senior Editor Testing, CAM, 3D Printing, HPC Analysis, PLM, IoT, Education and design engineering industries. [email protected] [email protected] [email protected] 415-566-7001 Through our flagship multi-media David Cohn Pamela J. Waterman brands (Logistics Management, Supply Stephanie Skernivitz Workstations, Virtualization, CAD Analysis, Rapid Technologies Associate Editor [email protected] [email protected] Chain Management Review, Modern [email protected] Materials Handling, Material Handling 440-263-2441 Tom Kevan Product News and Digital Engineering) Sensors, IoT Anthony J. Lockwood [email protected] we offer unparalleled B2B coverage via Editor-at-Large publications, websites, newsletters, [email protected] conferences, and research. Peerless Research is an independent division that provides business intelligence and industry reports to the supply chain and design engineering B2B markets.  Sales Office

EXECUTIVE CONTACTS SALES CLIENT SERVICES PUBLISHER EASTERN/MIDWEST REGIONAL DIRECTOR OF CLIENT SERVICES WEBCAST PROJECT MANAGER Tom Cooney MANAGER Mary Ann Scannell Steve Paul [email protected] Tim Kasperovich [email protected] [email protected] 973-214-6798 [email protected] 508-663-1500, ext. 231 617-281-7125 Office: 440-434-2629 Fax: 877-330-7436 PRESIDENT — PEERLESS MEDIA Mobile: 440-532-1360 DIRECTOR CONTENT Brian Ceraolo DIRECTOR OF MARKETING MANAGEMENT [email protected] WESTERN U.S./INTERNATIONAL Karen Bligh George Kokoris Morganville, NJ 07751 MANAGER [email protected] [email protected] 732-970-1070 Tom Cooney 508-663-1500, ext. 309 508-663-1500, ext. 326 Fax: 877-330-6649 [email protected] 973-214-6798 DIRECTOR OF ART & DIRECTOR ONLINE TECHNOLOGY OFFICE MANAGER PRODUCTION John Brillon Laurel Peddie Darlene Sweeney [email protected] [email protected] [email protected] 111 Speen Street, Suite 200 603-567-7105 Framingham, MA 01701 508-663-1500, ext. 234 Fax: 877-330-7427

20 DigitalEngineering247.com peerlessmedia.com