The Malleability of the Plastic Ban the Growing Disgruntlement in the Party Ranks Became Even More Palpable
Total Page:16
File Type:pdf, Size:1020Kb
8 ISSUES AND INSIGHTS MUMBAI | WEDNESDAY 11 SEPTEMBER 2019 > tent people in an in-house staff of 75 > making it a “human-machine hybrid CHINESE WHISPERS Can AI chase away the media blues? app which has serendipity built in,” says Chandra. It is a point he keeps empha- sising. For instance, if like me, you are Background check A new app is happy to bring some sanity back into the news ecosystem not interested in sports, it will still show you the occasional sports story that is news. The app/tech reaches about 50 this column began with. “The way platforms (Google/ too big to miss; say P V Sindhu winning million people, says Chandra. A million In the pre-AI era, we were more likely Facebook) operate makes it difficult to a title. of these are through direct downloads to come across another point of view or sustain. The heart of the issue is how “Sundar Pichai (Google’s CEO) once and rest by being embedded on services read stuff on a random subject. Now, algorithms are designed. If they are told me that AI will work only when peo- or devices. Such as Airtel (an investor across the world, algorithms are driving designed for time, scale and speed they ple use it to disrupt their own business. along with HT Media) or Panasonic and people into ideological echo chambers cater to sensationalism, people want to And I am trying to disrupt the news busi- through strategic tie-ups with Twitter, resulting in a vicious, corrosive polari- be titillated,” says John Ridding, CEO, ness. We have nothing to lose: No turf, ShareChat, among half a dozen other sation that is tearing several countries Financial Times. no channel, no website. In fact, we are platforms/apps. Editorji offers 200 video apart. This, in turn, has created a crisis The entire fake news factory in sev- not interested in what Editorji can do news stories a day in a feed personalised of credibility and sustenance for main- eral countries relies on this bot-driven, itself as an app. That is not the core of MEDIASCOPE for you. They are selected by experi- stream media. TV news that is advertis- algorithm-driven ecosystem. “Hillary the firm’s offering. I genuinely want to The Bharatiya Janata Party (BJP), which enced news editors from a pool of ing-, and therefore, viewership-driven Clinton is a Murderer” is likely to get change the (news) ecosystem,” says he. claims to be the world’s largest political VANITA KOHLI-KHANDEKAR sources including wire agencies such as simply goes after the lowest common millions of Americans clicking on a The firm has registered a bunch of party, has started member verification in ANI, AFP, AP. Each story is just 20 sec- denominator. Newspapers and a handful mythical story that makes money for an patents which drive the app. The more Madhya Pradesh to check the onds and you swipe to go to the next of websites continue to do journalism. army of teenagers sitting in Veles, platforms that use the underlying tech- background of its recent recruits. When f technology has created the prob- one. There are longer stories of two- But feet on the ground, good quality Macedonia. In India, Twitter, Facebook nology to offer plain video news without on the previous occasion the party lems the news industry faces, can three minutes each with explainers but journalism is expensive and almost and most importantly, WhatsApp are bias or opinion the better it is. opened its door to new members via a I it be harnessed to provide a solu- without any opinion. The app allows you impossible to discover in the online del- used with the same effect to offer fake If Indians start relying on a pure missed call, people joined the BJP in large tion too? to create your own newscast based on uge. That, in turn, has made Google and narratives on history, society or politics. reportage-based news app instead of numbers. These new candidates were The question hits you when you stories you like, which can be shared. Facebook the gatekeepers who walk away But isn’t Editorji another manifesta- shrieky news channels or dodgy taken in a hurry without proper check out ex-NDTV CEO Vikram The minute a story is uploaded, the AI with roughly three-fourths of all digital tion of the same AI-driven ecosystem? WhatsApp forwards, technology would verification. Later, it turned out that Chandra’s new venture, Editorji takes over. Your feed is personalised advertising globally. An article in Business Any form of personalising means an ide- have helped the news industry begin its many of them had criminal cases against Technologies Pvt Ltd. The 10-month old based on everything from your locality Standard may be read by say a million ological ghettoisation that kills serendip- journey to recovery. them. Now the state unit has appointed Artificial Intelligence or AI-based news to what you watch or search. people, but it might earn money for only ity. Chandra is emphatic that Editorji a three-member team to scan the app is described as the Spotify of video And that brings us to the question about 10-20 per cent of that audience. doesn’t do that. There are about 60 con- Twitter: @vanitakohlik membership registers and identify those with a tainted past. Loyal but ignored After actor-turned-politician Urmila Matondkar quit the Congress on Tuesday, The malleability of the plastic ban the growing disgruntlement in the party ranks became even more palpable. Many leaders pointed out how the party ignored Lacking serious government legislation and punitive action, the impact of the ban on single-use plastics is questionable loyal workers. Matondkar joined the Congress in March this year and within days of joining, she got the party ticket to fight SURAJEET DAS GUPTA MLP recycling is so negligible that no We Care is working on various ways still not specified the SUP definition. the election from the Mumbai North seat, one is ready to hazard a guess. to collect and dispose of MLP, which They question how CPCB can define but she lost. Some pointed out that while rime Minister Narendra Modi’s According to the Central Pollution includes using it as an alternative fuel recyclable plastics as SUP and bring Matondkar got the ticket, loyal workers like clarion call on Independence Control Board (CPCB), India generates in cement kilns, for waste to energy them under the purview of a ban. And Priyanka Chaturvedi had to quit the party P Day urging citizens to eliminate over 26,000 metric tonnes every day of pyrolysis to convert it into fuel, for road experts say an arbitrary ban has a seri- after being overlooked. A couple of the use of single-use plastics (SUP) from plastic waste of which 6 per cent is MLP. construction and even for making fur- ous impact on jobs. “Most of the bags Congressmen took to Twitter to bemoan October 2, the birth anniversary of But many believe that their share is far niture. Says We Care President Atul below 50 micron or plastic cutlery are their party’s priorities. “People who have Mahatma Gandhi, has refocused the higher especially in cities. According to Sud: “We are focused on creating an manufactured in the unorganised sec- loyally stood by any party tend to get spotlight on corporate India’s prepared- a global study by Alliance for end-to-end system for sustainable tor so a huge number of jobs would be overlooked in favour of political tourists,” ness in making his vision a reality. The Incinerator Alternatives, a grassroot management of plastics. There is also at stake. The people working here have tweeted C R Kesavan, a former spokesperson reason: India Inc is one of the key users research association, MLP constitutes a large unorganised sector that is not to be shifted to new alternatives, such of the party, on Tuesday. “We are political of SUP — ranging from pet bottles, tetra 60 per cent of all the branded plastic committed to meeting its obligations”. as making cloth bags. You cannot do it refugees, always overlooked for short-term packs, multi-layered plastics (MLP) to waste in 15 cities in 18 states which it In areas where corporate India has overnight,” says Sambyal. gains,” replied Pradyot Deb Barman, who milk pouches. randomly studied last year. The prob- taken bold initiatives — in PET bottles, Some experts say a ban on bags heads the Congress’ Tripura unit. But opinion is divided on the PM’s lem is that segregating MLP plastic for instance — the compulsion comes below 50 microns might fail because war on waste. Some say it is all optics, from the metal is cumbersome and from business logic. Reliance manufacturers will merely shift to bags lacking serious government legislation expensive, so rag pickers have no incen- Industries, which provides the resin, above 50 micron which are still cheaper and punitive action. But tive to collect it and this the key raw material, processes over 2 than cloth and can be reused by con- Together we can senior government officials packaging remains unrecy- billion pet bottles a year and according sumers and out of the purview of SUP, Nationalist Congress Party (NCP) chief say they are planning to cled and in the ecosystem. to a senior executive is scaling it up rather defeating the purpose of reduc- Sharad Pawar met Congress President crack down on items such The other problem area is According to the Central Pollution three times to 6 billion in two years.