CFA Institute Research Challenge Hosted in CFA Society Korea Korea University Korea University Consumer Products - Student Research This report is published for educational purposes only by students competing in the CFA Institute Research Challenge Amorepacific Close Price: KRW 2,220,000 Recommendation: BUY Date: Dec. 30, 2014 Target Price: KRW 3,000,000 Upside Potential: 35.1% Ticker: 090430 KS Equity Analysts LEE, Dongjin
[email protected] Amorepacific: Beautifying China PARK, Jeongu
[email protected] We initiate our coverage on Amorepacific (AP) with a buy recommendation suggesting one-year JANG, Dongbin
[email protected] target price of KRW 3,000,000, which gives 35.1% upside from the closing price of KRW 2,220,000 on SHIN, Eugene
[email protected] December 30th, 2014. AP is expected to show a solid business performance with strongly recurring JANG, Jihye
[email protected] cash flows, attributable to the growing demand from Chinese customers. Investment Summary Target Price Breakdown 1. China: the Unique Positioning By 2020, AP is expected to gain market share (M/S) of 4.3% within China, the world’s second DCF (50%) KRW 3,300,000 largest and fastest growing market. AP is expected to experience 26.3% annual sales growth to Multiple (50%) KRW 2,700,000 generate KRW 1.8 trillion from China segment in 2020 due to its unique competitive positioning: 1) Asian origin, preferred by consumers due to the suitability for Chinese skin type Target Price KRW 3,000,000 2) Trendy manufacturer that captures the growing consumer demand for herb-medicinal and naturalistic cosmetics 3) Reliable brand distinguished from the Chinese local producers As a result, AP generates strong forward purchasing intent from customers in China.