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The Impact of 'Korean Wave'on Young Indonesian Females and Indonesian Culture in Jabodetabek Area
THE IMPACT OF ‘KOREAN WAVE’ ON YOUNG INDONESIAN. Putri And Reese THE IMPACT OF ‘KOREAN WAVE’ ON YOUNG INDONESIAN FEMALES AND INDONESIAN CULTURE IN JABODETABEK AREA Vandani Kencana Putri Matthias Reese Swiss German University, Tangerang, Indonesia Swiss German University, Tangerang, Indonesia Email: [email protected] Email: [email protected] Popular culture ‘Korean Wave’ has been reaching out all over the world since the year 2000 with the phenomenon intriguing people’s interests towards Korean culture and products. In fact, some Abstract people already prefer Korean culture and products to those from their own country. It is inevitable in Indonesia, too, where most of its K-Wave-enthusiasts are teenage to adult females. With this in mind, there is a possibility that Indonesian culture might eventually vanish in those individuals. Thus, this quantitative research focuses on Indonesian female K-Wavers between 15 and 30 years old who are living in the Jabodetabek area, and investigates their main medium of Korean Wave consumption and whether Korean Wave has an impact on individuals and on Indonesian culture itself. The results based on the data of 251 respondents show that internet is the main medium of Korean Wave consumption in the Jabodetabek area. Furthermore, the results injdicate that the Korean Wave does significantly impact Indonesian female K-Wavers in several aspects, but an impact of the Korean Wave on Indonesian culture could not be found. 35 BUSINESS AND MANAGEMENT STUDIES JOURNAL c MARC 2016 . VOL. 3 . NO.2 I. Background pop music (or K-Pop) also made a major contribution for the geographical orean popular culture, called extension of the Korean Wave across ‘Korean Wave’ or simply the globe. -
Illocutionary Acts in the Headlines and Slogans of Beauty Product Advertisements
ILLOCUTIONARY ACTS IN THE HEADLINES AND SLOGANS OF BEAUTY PRODUCT ADVERTISEMENTS A THESIS Presented as Partial Fulfillment of the Requirements for the Attainment of a Sarjana Sastra Degree in English Literature Study Program MELIANA MUSTOFA 12211141004 ENGLISH LITERATURE STUDY PROGRAM ENGLISH EDUCATION DEPARTMENT FACULTY OF LANGUAGES AND ARTS YOGYAKARTA STATE UNIVERSITY 2017 APPROVAL ILLOCUTIONARY ACTS IN THE HEADLINES AND SLOGANS OF BEAUTY PRODUCT ADVERTISEMENTS A THESIS By: Meliana Mustofa 12211141004 Approved on July 17, 2017 By: First Supervisor, Second Supervisor, Susana Widyastuti, Ph.D. Paulus Kurnianta, M.Hum. NIP. 19780228 200501 2 001 NIP. 19720622 200501 1 001 ii RATIFICATION SHEET iii PERNYATAAN Yang bertanda tangan di bawah ini, saya Nama : Meliana Mustofa NIM : 12211141004 Program Studi : Bahasa dan Sastra Inggris Fakultas : Bahasa dan Seni Fakultas Negeri Yogyakarta Judul Skripsi : Illocutionary Acts in the Headlines and Slogans of Beauty Product Advertisements menyatakan bahwa karya ilmiah ini adalah hasil pekerjaan sendiri. Sepanjang pengetahuan saya, karya ilmiah ini tidak berisi materi yang ditulis oleh orang lain, kecuali bagian-bagian tertentu yang saya ambil sebagai contoh acuan dengan mengikuti tatacara dan etika penulisan karya ilmiah yang lazim. Apabila ternyata terbukti bahwa pernyataan ini tidak benar, hal itu sepenuhnya menjadi tanggung jawab saya. Yogyakarta, 26 Juni 2017 Penulis, Meliana Mustofa iv MOTTO “Act like a lady, think like a boss.” ~ESQA~ “Do not rush thing. When the time is right, it will happen.” ~Unknown~ v DEDICATION This thesis is fully dedicated to Mama, Bapak, sister, and little brother who have been my top supporters. vi ACKNOWLEDGEMENTS First of all, I would like to thank Allah SWT, the Almighty to whom I believe in. -
The Influence of Brand Equity Toward Customer Buying Decision on Cosmetic Product in Jakarta
THE INFLUENCE OF BRAND EQUITY TOWARD CUSTOMER BUYING DECISION ON COSMETIC PRODUCT IN JAKARTA By Nurinda Febriyanti ID No. 014201000183 A skripsi presented to the Faculty of Business President University in partial fulfillment of the requirements for Bachelor Degree in Economics Major of Management February 2014 PANEL OF EXAMINERS APPROVAL SHEET The Panel of Examiners declares that the skripsi entitled “THE INFLUENCE OF BRAND EQUITY TOWARD CUSTOMER BUYING DECISION ON COSMETIC PRODUCT IN JAKARTA” that was submitted by Nurinda Febriyanti majoring in Management from the Faculty of Business was assessed and approved to have passed the Oral Examinations on February 18th, 2014. VinsensiusJajat K., MM, MBA Chair – Panel of Examiners Drs. Agus B. Adidi, M.A.,C.CA Examiner 1 Dra, Genoveva,MM Examiner 2 2 SKRIPSI ADVISER RECOMMENDATION LETTER This skripsi entitled “THE INFLUENCE OF BRAND EQUITY TOWARD CUSTOMER BUYING DECISION ON COSMETIC PRODUCT IN JAKARTA”prepared and submitted by Nurinda Febriyanti in partial fulfillment of the requirements for the degree of bachelor in the Faculty of Business has been reviewed and found to have satisfied the requirements for a skripsi fit to be examined. I therefore recommend this skripsi for Oral Defense. Cikarang, Indonesia, February 18th, 2014 Acknowledged by, Recommended by, VinsensiusJajat K., MM, MBA Dra,Genoveva,MM Head of Management Study Program Skripsi Adviser 3 DECLARATION OF ORIGINALITY I declare that thisskripsi, entitled “THE INFLUENCE OF BRAND EQUITY TOWARD CUSTOMER BUYING DECISION ON COSMETIC PRODUCT IN JAKARTA” is, to the best of my knowledge and beliefs, an original piece of work that has not been submitted, either in a whole or in a part, to another university to obtain a degree. -
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Amorepacific Group Sustainability Report CEO Message Amorepacific Group’s ten-year journey of sustainability management is the representation of our long-time commitment and devotion to creating “A MORE Beautiful World” with society. First of all, we will help our customers build a sustainable lifestyle “Amorepacific Group will continue its journey by closely studying the environmental and social impact of their consumption activities. toward becoming a ‘Great Brand Company’ By raising awareness of the environmental and social impact of consumption, Amorepacific Group wants to create a sustainable lifestyle throughout society. From product planning to production, sales and disposal, we want our products to that is building a beautiful future for humanity exert a positive influence on the environment and society. To that end, we will establish principles and strategies to develop sustainable products. Moreover, we will enhance sustainability in our offline stores and all other points where we connect by communicating with society with an open-heart.” with our customers, while providing our stakeholders with various opportunities to participate in sustainable consumption. Second, we will pursue inclusive growth with our employees, business partners and local communities. Amorepacific Group makes diverse efforts to grow together with all social and economic actors that compose the corporate ecosystem. We will pursue inclusive growth by creating an efficient work environment where our employees can find the Dear valued stakeholders, balance -
Interbrand-Best-Korean-Brands-2015
Contents 02 Introduction 04 The future of business is personal 06 The Age of You: key questions answered 10 Best Korea Brands 2015 Top50 46 Best Korea Brands 2015 Analysis 54 Authors & Contributors 1 engage customers and generate genuine result, each of us will become our own 2015 will provide the insights you need value for the business. marketplace or “Mecosystem.” to drive your organization forward—and Introduction new inspiration to push creative thought The need to create brand experiences In our report, Jez Frampton, Global CEO Jihun Moon and innovation in these changing times. that are seamless and more holistic has of Interbrand, will elaborate on this new been precipitated by sector convergence era, which we at Interbrand refer to as Congratulations to all of Korea’s Best The origin of the term “branding” was and the rise of Big Data. Harnessing the the “Age of You”—the move from brand Global Brands—in particular those whose lit¬erally to burn one’s name onto prop- potential of Big Data isn’t just for tech as monologue, to brand as dialogue, leadership skills have earned them a erty as a crude mark of ownership. But companies anymore—it offers huge to brand as a communal experience, to place among the nation’s top brands. it’s only in our relatively recent history opportunities for all brands. By collecting brand as a truly personal and curated ex- that branding has become recognized as To your continued success, and analyzing customer data and honing perience created around each and every a business discipline. -
Amorepacific (090430 KS)
Korea Consumer Staples 26 July 2018 Amorepacific (090430 KS) Target price: KRW410,000 (from KRW440,000) Share price (26 Jul): KRW268,000 | Up/downside: +53.0% 2Q18 review: earnings likely to have bottomed We expect earnings growth to accelerate for DFS and China from 3Q18 Iris Park (82) 2787 9165 [email protected] Enhanced focus on luxury cosmetics should meet demand in China Reiterating our Buy (1) rating; lowering 12-month TP to KRW410,000 What's new: Amorepacific recorded weaker-than-expected 2Q18 earnings, Forecast revisions (%) mainly due to one-off expenses. We remain positive on the stock as we believe Year to 31 Dec 18E 19E 20E 2Q18 to be the bottom in terms of earnings. Revenue change (4.9) (3.9) (4.5) Net profit change (13.1) (2.4) (3.1) Core EPS (FD) change (13.1) (2.4) (3.1) What's the impact: 2Q18 review. Amorepacific’s 2Q18 revenue came in at Source: Daiwa forecasts KRW1.3tn (+11.5% YoY), in line with expectations. In Korea, revenue resumed growth in 2Q18 (KRW878bn, +9.0% YoY). Even without DFS (KRW305bn, Share price performance +29.3% YoY), pure domestic revenue recorded positive growth on new product (KRW) (%) launches for major brands. We note that it is continuously gaining market share 355,000 125 in both door-to-door and online channels. In China, 2Q18 revenue growth was 321,250 115 in the mid-teens YoY in local currency terms. High-end brands, like Sulwhasoo 287,500 105 and Hera, increased its revenue by 30-50% YoY, offsetting the slowdown in 253,750 95 220,000 85 Laniege and Mamonde. -
Exporting and Moulding Ideals of Beauty: Boom of the South Korean Cosmetic Industry in the Era of Globalisation
LUND UNIVERSITY • CENTRE FOR EAST AND SOUTH-EAST ASIAN STUDIES Exporting and Moulding Ideals of Beauty: Boom of the South Korean Cosmetic Industry in the Era of Globalisation Author: Dana Xenia Marasca Supervisor: Sidsel Hansson Master’s Programme in Asian Studies Spring semester 2020 Abstract The present thesis focused on analysing the recent opening of the South Korean cosmetic industry to the Western world, in combination to a trade of beauty ideals, facilitated by social media and the internet. More specifically, the study focused on three main levels of inquiry. Firstly, understanding how the South Korean beauty industry advertises its products abroad through social media outlets; secondly, understanding to what extent its foreign and domestic promotional campaigns differ, in relation to beauty ideals and gender norms; thirdly, elaborating the responses and reactions of Western consumers to the said advertisements. The thesis involved qualitative content analysis of selected pieces of literature on gender, beauty and media on a primary level, and the scrutiny and interpretation of cosmetics advertisements on a secondary one, along with consumers’ responses to the said campaigns. The promotional content that was taken into account comprised image advertisements, videoclips and official products descriptions from the two South Korean brands Laneige and Etude House. What emerged from the study is an employment of cultural and social codes to promote cosmetic products abroad, which generate consumer satisfaction and brand awareness, however further reinforcing gender-based stereotypes. Keywords: South Korea, Cosmetic Industry, Gender Norms, Beauty Standards, Social Media Marketing, Advertisements, Globalisation. 1 Acknowledgements First and foremost, I would like to express my gratitude towards Sidsel Hansson, my supervisor, who has not only been an incomparable guide throughout the entire research process, but has also encouraged me and provided advice when most needed. -
Amorepacific (090430 KS/Buy)
Amorepacific (090430 KS/Buy) Mid/long-term strategy raises prospects of Cosmetics overseas growth During its 2014 Analyst Day, Amorepacific unveiled its mid/long-term roadmap, Event Summary focusing on the brand Innisfree October 16, 2014 By 2020, management expects Innisfree revenue and operating profit to reach W1.5tr and W200bn, respectively; Total number of stores in China to rise to 800 Detailed strategies for core brands raise prospects of growth in Asia, including China Daewoo Securities CCo.,o., Ltd. Maintain Buy and target price of W2,900,000; Our top pick in cosmetics [Hotel/Leisure, Cosmetics, Fashion] Regina Hahm Amorepacific announces mid/long-term strategy at 2014 Analyst Day +822-768-4172 [email protected] (1) Innisfree to emerge as a key driver of mid/long-term growth Amorepacific hosted its 2014 Analyst Day on October 15 th , outlining a mid/long-term business strategy focused on its brand Innisfree. Despite the domestic cosmetics market’s slowing growth trend overall, Innisfree has continuously gained market share on the back of its superior strategy and higher product quality. Beginning this year, Innisfree has been expanding its presence in Asia (including in China), positioning itself as a key driver of Amorepacific’s mid- to long-term growth. (2) Management expects 57% of Innisfree’s revenue to come from abroad by 2020 Management aims to raise Innisfree’s revenue to W1.5tr by 2020, 57% of which it expects to come from outside Korea. Over the long term, the company will focus on maintaining solid growth domestically, while aggressively expanding in key overseas markets. -
Exhibitor & Exhibit Information of the Third China International Import Expo
Exhibitor & Exhibit Information of the Third China International Import Expo General No. 5 Consumer Goods (No.1) , ii Notice for Reading Dear readers and users of the Exhibitor and Exhibit Information of the Third China International Import Expo, On the basis that exhibitors volunteer to provide relevant information, the China International Import Expo Bureau (hereinafter referred to as the "CIIE Bureau") compiles, not for profit, and freely provides the Exhibitor and Exhibit Information of the Third China International Import Expo (CIIE) (hereinafter referred to the Exhibitor and Exhibit Information) in order to timely provide buyers and relevant units with information about the exhibitors and their exhibits and facilitate the matchmaking and negotiation before the CIIE. The information on relevant exhibitors, their commodities or services has been provided by corresponding exhibitors of the third CIIE. Meanwhile, such exhibitors will be liable for the truthfulness, accuracy, and validity of what they have provided. The CIIE Bureau just collects, arranges, and releases relevant information. When you read or use the Exhibitor and Exhibit Information, please contact the CIIE Bureau timely if any untruthful or unfaithful information is found, for prompt verification and correction. If any suspected illegal condition is found, relevant legal provisions can be referred to for disposal or please immediately contact the CIIE Bureau and we will remind relevant units for rectification. It is hereby declared. Contact: [email protected] China International -
AMOREPACIFIC Corporation 3Q 2019 Earnings Release
AMOREPACIFIC Corporation 3Q 2019 Earnings Release 1. 3Q YTD 2019 Earnings Summary 2. 3Q 2019 Earnings Summary 3. Domestic Business 4. Overseas Business 5. Financial Summary As a note, it is suggested to use this material only as a reference, as it contains information and data that are subject to changes without prior notice due to uncertainties, changes in the organizational structure, redefinition of accounting policies, etc., and may cause the actual results to differ from thosestated or implied in this material. 3Q 1 2019 ㅣ 3Q YTD 2019 Earnings Summary Revenue up 4.8% to KRW 4.2 trillion, Operating Profit down 16.6% to KRW 381.9 billion Revenue & Operating Profit by Division Unit: KRW bn 3Q YTD 2018 % of Revenue 3Q YTD 2019 % of Revenue YoY(%) Revenue 4,053.7 100.0 4,246.5 100.0 4.8 Domestic 2,658.3 65.6 2,763.3 65.1 4.0 Cosmetics 2,238.5 55.2 2,341.1 55.1 4.6 DailyBeauty & Osulloc 419.8 10.4 422.2 9.9 0.6 Overseas 1,424.8 35.1 1,520.5 35.8 6.7 Others* -29.4 -37.3 3Q YTD 2018 OPM(%) 3Q YTD 2019 OPM(%) YoY(%) Operating Profit 458.2 11.3 381.9 9.0 -16.6 Domestic 299.1 11.3 285.9 10.3 -4.4 Cosmetics 281.1 12.6 267.5 11.4 -4.8 DailyBeauty & Osulloc 18.0 4.3 18.4 4.4 2.3 Overseas 153.2 10.7 100.8 6.6 -34.2 Others* 6.0 -4.8 Net Profit 334.4 8.2 281.6 6.6 -15.8 Others* : Intercompany Transaction 3Q 2 2019 ㅣ 3Q 2019 Earnings Summary Revenue up 9.7% to KRW 1.4 trillion, Operating Profit up 40.6% to KRW 107.5 billion Revenue & Operating Profit by Division Unit: KRW bn 2018 3Q % of Revenue 2019 3Q % of Revenue YoY(%) Revenue 1,278.4 100.0 1,402.0 -
STOREDITS SKIN CARE, MAKE-UP and COSMETICS
STOREDITS SKIN CARE, MAKE-UP and COSMETICS A research report by the Shop! Global Network Sponsored by Platinum sponsor Prepared by Gold sponsors STOREDITS SKIN CARE, MAKE-UP and COSMETICS Storedits Letter from Todd Our goal at Shop! Environments We hope you find this comprehensive Association is to provide retailers and report helpful as you collaborate and brands with fresh ideas to meet their build alliances with retailers in this customers’ untapped needs by using competitive market. Shop! member products and services. “Collaboration & Alliances” is one of If you have questions about this or six vital retail trends we’ve identified other Shop! research reports, feel as necessary to thrive in today’s free to reach out to me (tdittman@ challenging retail environment. shopassociation.org) or Madeline Baumgartner, Director of Education This research project underscores & Research, at mbaumgartner@ how strong alliances among our Shop! shopassociation.org. Global Network members can result in A special thank you to the creation of an essential tool for the Thank you! our sponsors WestRock, industry at large. Storedits (stor-ditz) Duraco and Hera Lighting is an analytical qualitative survey of for their ongoing support retail space conducted by the Shop! of the Storedits program. Global Network. For several years, this We also thank the staff study has been identifying how POP Todd Dittman, at POPAI UK & Ireland displays are being deployed in different Executive Director Shop! for managing the project, categories and retail channels across providing analysis and the world. This year, it was expanded writing the report, as well throughout North America and covers as other members of the the explosive market of skin care and make-up/cosmetics. -
DEEP DIVE: Have Had a Growing Influence on the Global Beauty Market in Recent Years, Leading to a K-Beauty Trend
NOVEMBER 16, 2016 Korean beauty brands have seen strong growth in sales volume, with eXports reaching US$2.45 billion in 2015. Korean brands DEEP DIVE: have had a growing influence on the global beauty market in recent years, leading to a K-Beauty trend. Korean In this report, we eXamine the factors that underpin the successful ascent of Korean beauty, with a focus on the product, process and technology innovations they have brought Innovation to the market. Here are our key takeaways. 1) Korean beauty brands have adopted a “fast fashion” product development cycle and gained recognition for in Beauty innovative formulas, ingredients, manufacturing processes and packaging. However, the sophisticated and demanding customers in the local Korean market have also been one of the major drivers. 2) Korean beauty brands have embraced the digital transformation age and have taken advantage of the cultural influence of the Korean wave to come up with innovative marketing strategies that have driven growth. 3) Korean beauty brands were also fast to adopt in-store technologies, some of which are on par with other technology developed by international beauty brands, while others are ahead of the international market. DEBORAH WEINSWIG 4) A number of Korean beauty startups have emerged that Managing Director, Fung Global Retail & Technology have brought Korean beauty products overseas with e- [email protected] commerce, or created innovative beauty products with US: 646 .839.7017 HK: 852.6119.1779 the latest technologies. CN: 86.186.1420.3016 DEBORAH WEINSWIG, MANAGING DIRECTOR, FUNG GLOBAL RETAIL & TECHNOLOGY 1 [email protected] US: 917.655.6790 HK: 852.6119.1779 CN: 86.186.1420.3016 Copyright © 2016 The Fung Group.