Amorepacific (090430 KS/Buy) Mid/long-term strategy raises prospects of Cosmetics overseas growth During its 2014 Analyst Day, Amorepacific unveiled its mid/long-term roadmap, Event Summary focusing on the brand Innisfree October 16, 2014 By 2020, management expects Innisfree revenue and operating profit to reach W1.5tr and W200bn, respectively; Total number of stores in China to rise to 800 Detailed strategies for core brands raise prospects of growth in Asia, including China Daewoo Securities CCo.,o., Ltd. Maintain Buy and target price of W2,900,000; Our top pick in cosmetics [Hotel/Leisure, Cosmetics, Fashion] Regina Hahm Amorepacific announces mid/long-term strategy at 2014 Analyst Day +822-768-4172
[email protected] (1) Innisfree to emerge as a key driver of mid/long-term growth Amorepacific hosted its 2014 Analyst Day on October 15 th , outlining a mid/long-term business strategy focused on its brand Innisfree. Despite the domestic cosmetics market’s slowing growth trend overall, Innisfree has continuously gained market share on the back of its superior strategy and higher product quality. Beginning this year, Innisfree has been expanding its presence in Asia (including in China), positioning itself as a key driver of Amorepacific’s mid- to long-term growth. (2) Management expects 57% of Innisfree’s revenue to come from abroad by 2020 Management aims to raise Innisfree’s revenue to W1.5tr by 2020, 57% of which it expects to come from outside Korea. Over the long term, the company will focus on maintaining solid growth domestically, while aggressively expanding in key overseas markets.