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The Positioning Disaster of Tata Nano: a Case Study On
IJMH - International Journal of Management and Humanities ISSN: 2349-7289 THE POSITIONING DISASTER OF TATA NANO: A CASE STUDY ON TATA NANO Ashik Makwana1 | Prof Nishit Sagotia2 1(Student, MBA Semester 09, Noble Group of Institutions, Junagadh, Gujarat, [email protected]) 2(Assistant Professor, Dept of Management, Noble Group of Institutions, Junagadh, Gujarat, [email protected]) ___________________________________________________________________________________________________ Abstract— The Indian auto industry is one of the largest in the world. The industry accounts for 7.1 per cent of the country's Gross Domestic Product (GDP). The Two Wheelers segment with 80 per cent market share is the leader of the Indian Automobile market. Tata Motors Limited is a leading global automobile manufacturer of cars utility vehicles buses trucks and defence vehicles. Tata Nano popularly known as people‘s car was launched at such time when India‘s largest car company known for its cost effective products Maruti Suzuki was pondering upon the strategic option of discontinuing the production of the than available cheapest car of Indian Market and it flagship product Maruti Suzuki 800. This case is selected as per following basis: Case is related with marketing Mix, positioning of the product and brand equity, to understand what went wrong with Nano, to understand the concept of Positioning, to understand how marketing mistakes makes a product to failure, to find alternatives for the solutions. Following are the sources of data collection: Articles and review of students and people and Dr. Vivek Bindra’s videos. Following are the assumptions of the case study: the company will continue its product in the market, the collected data is correct. -
Nano-The People's
International Journal of Research in Management ISSN 2249-5908 Issue2, Vol. 2 (March-2012) Nano-The People’s Car Name first author-Dr. Binod Kumar Singh Designation –Faculty Member Address-Dr. Binod Kumar Singh, Faculty Member,Amity Global Business School,Patna E-mail id- [email protected], [email protected] Mobile No.-+91-9430602830, +91-9204055893 ___________________________________________________________________________ Author Profile I did Ph.D. (Statistics) from Faculty of Science, Banaras Hindu University and Diploma in Information Technology from R.C.S.M.I had seven years of teaching experience. Seven of my papers were published in International and eleven were published in National Journal. I have attended number of international conferences. I have been nominated Member Editorial Board for the Journal of Bioinformatics and Sequence Analysis (JBSA), African Journal of Business Management (Impact factor 1.015) and International Journal on Business Management, Finance, Human Resource, Marketing and Economics (ISI Index Journal), Asian Journal of Marketing,(ISI index journal), Research Journal of Business Management(ISI index journal), Asian Journal of Mathematics and Statistics(ISI index journal), Singapore Journal of Scientific Research(ISI index journal) and Journal of Economics & International Finance, ISSN:2006-9812(ISI index journal. Vice-Chancellor of Central University of Jharkhand, Ranchi has been nominated me to act as an expert member in the selection committee meeting for the post of Jr. System Executive. I have been selected in the panel of experts in a round table discussion held on 10 February 10, 2010, entitled "Denmark: Better, Faster, Stronger - Leading the Way in Translational Medicine‖. I have been also selected in the panel of experts in a round table discussion held on 10 December 2008, entitled, "State of the Nation: Science in Ireland.‖ My thrust areas are Statistics, Quantitative Methods, Marketing Research, Research Methodology and Operation Management. -
Tata Indica Vista Safire E-Iv Lhd
TATA INDICA VISTA SAFIRE E-IV LHD (PARTS LIST) T PRELIMINARY REMARKS This list comprises of parts for Engine, Gear Box, Chassis Parts and Sheet Metal Parts of the under mentioned vehicle. CHASSIS VC NO VARIANT DETAILS ENGINE TYPE TYPE TATA INDICA VISTA HIGH 1.4 SAFIRE 75PS, EUROIV, 28716124L 611247 1.4 SAFIRE 75PS R14,P STG,HVAC,ABS,EXP,LHD(EH2) INDICA VISTA IGNIS 1.4 SAFIRE 28716224L 611287 1.4 SAFIRE 95PS 95PS,EUROIV,R14,PWR STG,HVAC,EXP,LHD(EH-4) INSTRUCTIONS Refer help ( ) for referring the Catalogue which will help in great extend the use of WEB Spare Parts Catalogue. Different tables of the catalogues are attached with different aggregate to refer a particular table by going inside the catalogue using GO TO CATALOGUE menu button after selecting required model. Catalogue finder may also be used to get the catalogue by giving input of Chassis No. or VC no. The designation “Left and Right” as well as “Front” and “Rear” refer to the driving direction The designation “AR” in column “Quantity” stands for “As Required” Part Search is also provided to see the view of part or get the correct part no. by giving input of part description (fully or partially), Table Name, Part no. & Partial Part No. ORDER PARTS by using Order menu ( ) The parts fitted on the vehicle are subject to modification without prior notice. This is a publication of the Passenger Car - International Business of the TATA MOTORS LIMITED. Any Correspondence relating to this Parts List be made to: Technical Literature Cell Customer Support – International Business Passenger Cars. -
CORRIGENDUM Vehicle 1 : Maruti Van/Similar Type of Vehicle Vehicle
CORRIGENDUM ADVT NO. NITS/Estt/Hire Vehicle/15 The following corrigendum is made in the tender for “Hiring of Motor Vehicles” vide no. NITS/Estt/Hire Vehicle/15 Category of Vehicle : Vehicle 1 : Maruti Van/Similar type of vehicle Vehicle 2 : TATA Indica Diesel (A/C)/similar type of vehicle Vehicle 3 : Tata Dicor, Safari, Scorpio, Toyota , Qualis, Innova , Travera (A/C) / similar type of vehicle Vehicle 4 : Bus (30-40 Seater) Vehicle 5 : Tata Sumo, Bolero, similar type of vehicle Vehicle 6 : Tata Ace/Mini Truck, similar type of vehicle Vehicle 7 : JCB Vehicle 8 : Tipper Truck Charges (Hiring & Additional) for all category of vehicles shall include the cost of oil, etc. It is not mandatory for the bidder to quote for all the Category of Vehicles. The amended format of technical bid and financial bid is enclosed in subsequent pages. The last date of submission of bid is extended till 13.08.2015 up to 04.00 pm. Tenders will be opened on the same date at 04.30 pm. The bidder should enclose all documents including the annexures sought for in the tender document. Bidders who have already submitted their bids may resubmit their offer without Cost of Tender and Earnest Money Deposit (EMD). All other terms and conditions shall remain unchanged. Registrar NIT Silchar 1 | P a g e Annexure-II FORMAT OF TECHNICAL BID TENDER FOR “HIRING OF MOTOR VEHICLES” (To be furnished on the letter head of the firm) Name of the Tenderer .................................................................. Address for correspondence ........................................................ Telephone No. ................................................ Mobile No. ......................................... Service Tax Registration .......................................................................... (* Enclose Photocopy) PAN. -
Behind the Nano Mistakes : a Case Study on Consumer Psychology
CASE STUDY Behind the Nano Mistakes : A Case Study on Consumer Psychology Shamim Akhtar Abstract Since from its conception, there have been way too many impediments towards Faculty Member Icfai University the success of Tata Motors dream project – Nano. It seems evident that Tatas Mizoram have had problems with the entire marketing mix for Nano. There were initial safety issues with the product; they couldn’t hold on to their original pricing promise due to rising costs; there was a tough time with the distribution due to serious mismatch between demand and supply; and there wasn’t a proper promotional campaign to begin with. This explorative case study looks beyond the mistakes and attempts to throw light on the consumer psychology regarding Nano’s initial low market acceptance; which seemed to be quite different from what the company and industry had speculated in the beginning. While making qualitative assessment of the perception, attitudes and behavior of the consumers, the case study also explores the continuous hurdles that Tata Motors had gone through and the others that it still tries to overcome to ensure “Nano – the people’s car”, gets its truly deserving position in the market. “We are happy to present the People’s Car to India and we hope it brings the joy, pride and utility of owning a car to many families who need personal mobility.” – Ratan Tata after unveiling Nano at the 2008 Delhi Auto Expo1 “I think it’s a moment of history and I’m delighted an Indian company is leading the way.” – Anand Mahindra, Managing Director, Mahindra & Mahindra Quoted by Hindustan Times before the unveiling of Nano2 “There was a mismatch vis-à-vis the hype. -
1 Co-Evolution of Policies and Firm Level Technological Capabilities in the Indian Automobile Industry Dinar Kale ESRC Innogen C
Co-evolution of Policies and Firm Level Technological Capabilities in the Indian Automobile Industry Dinar Kale ESRC Innogen Centre Development Policy and Practise, The Open University Email: [email protected] Abstract Innovation in form of new products, processes or forms of productive organisation brings growth to firms and development to economies and therefore it is important to understand sources of innovation and technological capabilities. In this context this paper explores sources of innovation and technological capability in the Indian automobile industry. In last decade Indian auto industry emerged as one of the fastest growing industry with increasing levels of technological sophistication in auto industries amongst emerging countries. This paper shows that industrial policy set up challenges for firm in form of constraint to develop products with higher local suppliers and helped development of auto component supplier industry. It also points out important role played by factors such as nature of demand and firm ownership in innovative capability development. Paper reveals key attributes of firm ownership which include managerial vision and diversified nature of businesses. The diversified nature of businesses has helped Indian auto firms in innovative capabilities by facilitating inter-sector learning. 1 1. Introduction In the global world innovation lies at the heart of the economic growth and development for countries and firms in advanced as well as developing countries. History is full of examples where lack of innovation has withered away the economies and firms precisely because those economies and firms lacked a “Schumpeterian vigour”. Schumpeter explained sweeping away of innovation-laggards by competition from radical new technologies as ‘creating destruction’. -
Indian Autocomponent Industry
ICRA RESEARCH SERVICES Contacts: Subrata Ray +91 22 6169 3385 [email protected] Pavethra Ponniah +91 44 4596 4314 [email protected] Ashish Modani +91 20 6606 9912 [email protected] INDIAN AUTOCOMPONENT INDUSTRY Indian turbocharger industry to grow at CAGR of 14% during FY2016-FY2020e ICRA LIMITED P a g e | 1 Market Potential: Indian turbocharger industry to grow at 14% during FY2016 - FY2020 On an average, for a passenger vehicle, a diesel turbocharger costs Rs. 4,000 – 5,000 whereas petrol turbocharger is priced at ~Rs 15,000 per unit. Petrol turbochargers are designed to operate at much higher RPMs [revolution per minute] (as compared to diesel counterparts) which require the components to withstand high temperature; this explains the cost A petrol turbocharger might difference between petrol and diesel turbochargers. Cost also varies depending on the type of turbocharger i.e. a twin scroll cost 2x-3x times a diesel turbocharger1-will cost almost double a single scroll turbocharger2, whereas relatively complex variable geometry turbocharger turbocharger could be even more costly. Realization of turbocharger for trucks is in range of Rs 10,000 – Rs 12,000. In India, turbochargers are present in over 90% of diesel vehicles, though its penetration level in petrol vehicles is relatively low. In the backdrop of changing customer preference towards petrol engines in the PV segment, the domestic turbocharger industry—which is attuned to the diesel turbocharger could face some temporary readjustment pains, especially for supplies to the passenger vehicle industry. Nevertheless, increasing acceptance of turbocharged petrol engine should support demand for the turbocharger industry over the medium term. -
PV-Dealer-Application-Form.Pdf
APPLICATION FOR TATA MOTORS PASSENGER VEHICLE DEALERSHIP Tata Motors Ltd. designs, develops, manufactures and markets a wide range of cars and utility vehicles. The Company’s dealerships handle one or more of its brands: Tiago, Tigor, Nexon, Hexa, Harrier and many more. This Application Form is for a dealership in India only. This Application Form is not an offer document or contract. INSTRUCTIONS 1. This Application Form has 20 numbered pages. The Applicant is advised to carefully read the entire Form 2. The application must be made by: a. an existing entity proposing to operate the dealership (Applicant), or b. if a new entity is proposed to be set up to operate the dealership, the application should be made by an existing entity (Applicant) which shall provide all or most of the funding for the new entity 3. This Application Form has 4 sections. All sections must be filled by the Applicant. Information that does not fit into space provided in the Application Form should be attached in a numbered Enclosure, with all such Enclosures filed with the Application Form. All Enclosures should be referenced from this Application Form. 4. All financial statements provided with the Application Form must be audited statements, complete with all schedules, notes forming part of accounts and the auditor’s report. 5. Applicant to ensure that the Application is signed on pages 17 and 18 and on any copies of the same. 6. The filled in and signed copy of the Application Form and Enclosures, should be sent by mail / courier to: Dealer Development Cell Tata Motors Ltd. -
Gabriel India Ltd Gabriel Ahmedabad Price List W.E.F 01.07.2017
SONAL AUTO PARTS - AHMEDABAD GABRIEL INDIA LTD GABRIEL AHMEDABAD PRICE LIST W.E.F 01.07.2017 PART NO DESCRIPTION APPLICATION MRP M 800 600795 M/ CAR 89 REAR 421 K 7096 M/CAR 96 GAS REAR 673 400012 CAR BUSH KIT FRONT 223 4000047 M/CAR WITH SPRING FRONT 2239 4010055 M/CAR DAMPER WITH BK FRONT 1708 G0 7437 M/CAR DAMPER WITHOUT BK FRONT 1528 M/VAN 600793 M/ VAN 89 REAR 421 4010022 VAN TYPE 1DAMPER WITH BK FRONT 2473 T-2 4210020 / 21 VAN TYPE 2 DAMPER WITH BK LH / RH FRONT 2482 4200007/06 M/VAN TYPE 2 RH/LH FRONT 3031 T-3 K 7086 M/VAN TYPE 3 DAMPER WITK BK FRONT 2905 G07441 / 42 M/VAN DAMPER T-2 WITHOUT BK LH / RH FRONT 2266 G07443 M/VAN TYPE 3 DAMPER WITHOUT BK FRONT 2680 K 7087/88 M/VAN TYPE 3 LH / RH FRONT 3508 4200001 M/ VAN BUSH KIT FRONT 223 ESTEEM 4010031 /32 ESTEEM DAMPER RH / LH FRONT 2104 4010028 ESTEEM DAMPER REAR 1825 4000049 /50 ESTEEM ASSY RH / LH FRONT 3643 4094182 ESTEEM BUSH KIT FRONT 475 4094183 ESTEEM BUSH KIT REAR 475 M/ZEN K 7097 M/ ZEN GAS REAR 673 4010056 M/ ZEN DAMPER WITK BK FRONT 1879 G07438 M/ ZEN DAMPER WITHOUT BK FRONT 1654 400052 M/ZEN ASSY FRONT 2419 4094181 M/ ZEN BUSH KIT FRONT 295 WAGON R / ESTILO K 7099 WAGON R GAS REAR 673 AM-G07714 DAMPER WITH BK ( GAS) FRONT 1885 G07713 DAMPER WITHOUT BK ( GAS) FRONT 1600 K 7566 WAGON R / ESTILO ASSY FRONT 2491 AM-G07715 WAGON R ASSY ( GAS) FRONT 2518 WAGON R K K07331 / 30 M/Wagon R K Series Assy LH / RH (GAS) FRONT 2716 K07323 / 24 M/Wagon R K Series Damper RH/ LH (GAS) FRONT 1528 K07328 Wagon R GAS K Series REAR 853 G 105046 BUSH KIT FRONT 313 ALTO K 7098 ALTO GAS REAR -
Printmgr File
As filed with the Securities and Exchange Commission on August 2, 2013 UNITED STATES SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 FORM 20-F REGISTRATION STATEMENT PURSUANT TO SECTION 12(b) OR 12(g) OF THE SECURITIES EXCHANGE ACT OF 1934 OR ⌧ ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the Fiscal year ended March 31, 2013 OR TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the transition period from to SHELL COMPANY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 Date of event requiring this shell company report Commission file number: 001-32294 TATA MOTORS LIMITED (Exact name of Registrant as specified in its charter) Not applicable (Translation of Registrant’s name into English) Bombay House 24, Homi Mody Street Republic of India Mumbai 400 001, India (Jurisdiction of incorporation or organization) (Address of principal executive offices) H.K. Sethna Tel.: +91 22 6665 7219 Facsimile: +91 22 6665 7260 Address: Bombay House 24, Homi Mody Street Mumbai 400 001, India (Name, telephone, facsimile number and address of company contact person) Securities registered or to be registered pursuant to Section 12(b) of the Act: Title of each class Name of each exchange on which registered Ordinary Shares, par value Rs.2 per share * The New York Stock Exchange, Inc Securities registered or to be registered pursuant to Section 12(g) of the Act: None (Title of Class) Securities for which there is a reporting obligation pursuant to Section 15(d) of the Act: None (Title of Class) Indicate the number of outstanding shares of each of the issuer’s classes of capital or common stock as of the close of the period covered by the annual report. -
Emergence of CNG As a Sustainable Transport Fuel - an Indian Experience
Emergence of CNG as A Sustainable Transport Fuel - An Indian Experience Prashant K Banerjee 7th May 2014 NGV Global/ACT Expo , Long Beach, CA © Copyright, Confidential, Tata Motors Ltd Slide 1 TATA Group Profile A Global Business Group with Products and Services in over 150 Countries. Group Revenue of $ 96.8 bn with 63% generated from abroad. Over 540,000 Employees and Operations in over 100 countries. Group of over 100 operating companies in 7 business sectors Global Ranking India Ranking © Copyright, Confidential, Tata Motors Ltd Slide 2 TATA Motors Profile India’s largest Automobile Company- $34.7 bn Revenue World’s 4th largest Truck manufacturer World’s 5th largest Bus manufacturer Owner of two British Iconic brand Jaguar & Land Rover 6,600 touch points – Sales, Service & Spare parts 11 manufacturing plant across India & worldwide © Copyright, Confidential, Tata Motors Ltd Slide 3 TATA Motors Portfolio Passenger Cars & Buses Light & Heavy Duty Trucks Cars & SUV Pickups & UV Vans & School Trucks Buses City & Intercity Construction & Buses Defence 4 to 65 Powered with 0.5 to 75 seaters 11 to 380 HP Tonner © Copyright, Confidential, Tata Motors Ltd Engine Slide 4 TML Global Presence in Passenger Vehicles ECUADOR EGYPT, MOROCCO ALGERIA EU UKRAINE RUSSIA IRAQ & SYRIA INDICA Variants INDICA Variants INDICA Variants & NIGERIA ARIA VISTA Variants INDICA ARIA VISTA Variants VISTA Variants Variants VISTA Variants MANZA Variants VISTA Variants NANO MANZA Variants MANZA Variants ARIA MANZA ARIA Variants MANZA Variants ARIA SAFARI NANO SAFARI -
Shri Arupjyoti Sarma
NATIONAL INSTITUTE OF RURAL DEVELOPMENT & PANCHAYATI RAJ North Eastern Regional Centre (Ministry of Rural Development, Govt. of India) Jawaharnagar, Khanapara, Guwahati – 781022 No. 16(A)/96/RC/Estt./Pt-II/ Date:13-8-2014 NOTICE INVITING TENDER NIRD & PR a Central Government Institute, invites sealed tenders for providing vehicles on hire basis to its North Eastern Regional Centre located at NH-37, Jawaharnagar, Khanapara, Guwahati-22. Registered reputed agencies may collect tender form from this office during office hours on payment of Rs.200/-. Last date of submission of tender is 29th August, 2014 upto 3.00 P.M. The tenders received will be opened on same day at 3.30 PM in presence of bidders. Details are available on www.nirdnerc.nic.in. Administrative Officer NATIONAL INSTITUTE OF RURAL DEVELOPMENT & PANCHAYATI RAJ North Eastern Regional Centre (Ministry of Rural Development, Govt. of India) Jawaharnagar, Khanapara, Guwahati – 781022 TENDER FORM FOR HIRED VEHICLES (A) Rate for local duty (within greater Guwahati) : Sl. No. Type of vehicle Rent per day POL charges per OT (beyond (Rs.) km (Rs.) 12 hrs.) (Rs.) 1 Maruti Van 2 Tata Indica Car (Non-AC) 3 Tata Indica Car (AC) 4 Tata Sumo (Non-AC) 5 Sumo Victa (AC) 6 Tata Indigo 7 Scorpio 8 Bolero 9 Trevera 10 Innova 11 Ikon or any other C-segment Car 12 Winger AC/Non-AC 13 Mini Bus (20 – 25 seater) 14 Deluxe Mini Bus (30 seater) (B) Rate for outside duty (beyond greater Guwahati) : Sl. No. Type of vehicle Rent per day POL charges per Night halt (Rs.) km (Rs.) charges (Rs.) 1 Maruti Van 2 Tata Indica Car (Non-AC) 3 Tata Indica Car (AC) 4 Tata Sumo (Non-AC) 5 Sumo Victa (AC) 6 Tata Indigo 7 Scorpio 8 Bolero 9 Trevera 10 Innova 11 Ikon or any other C-segment Car 12 Winger AC/Non-AC 13 Mini Bus (20 – 25 seater) 14 Deluxe Mini Bus (30 seater) (C) Only Airport duty (Lump Sum) : Sl.