MARUTI SUZUKI Page 6 FEATURES
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Chapter 6: Four Case Studies
CHAPTER 6: FOUR CASE STUDIES In this chapter the focus is on the four empirical cases selected for this study: Maruti Udyog Limited (MUL), Fiat India Private Limited (FIPL), DaimlerChrysler India Private Limited (DCIPL) and Skoda Auto India Private Limited (SAIPL). The main goal of this chapter is to look at each case individually and to identify the respective case’s hybridization profile as well as the causalities that have brought about a case specific hybridization profile. Each case starts with a more general discussion of the strategic choices at the corporate and sub- sidiary level. The main part of the case discussion consists of identifying the transfer sce- narios, the institutional/strategic (mis)fits/recontextualization pressures and the dominant recontextualization modes of the cases’ different production system dimensions. The identi- fication of transfer scenarios, (mis)fits/recontextualization pressures and modes serve to determine the hybridization outcomes of the four cases under research. The empirical find- ings of the different cases’ hybridization profiles and the underlying causalities that have brought about these profiles are the basis for a systematic cross case comparison and analy- sis in chapter 7. 6.1 MARUTI UDYOG LIMITED (MUL). GLOBAL PRODUCT STRATEGY OF THE FOREIGN PARENT, STRATEGIC ROLE OF THE SITE AND STRATEGIC DISTANCE TO OTHER SITES “Small Cars for a Big Future” SMC’s Motto expressed by Osamu Suzuki (Datamonitor, 2003) Suzuki Motor Company’s (SMC) generic product strategy in the passenger car segment can be understood with Porter (1980) as a combination of a focus and a cost leadership strategy. SMC focuses mainly on light, sub-compact and small car market segments (Kasahara, 1994). -
Lovely Professional University
Lovely Professional university M.B.A Term Paper 2009-2010 MGT-514 Submitted by Guided by Chandan Kumar Singh Mr.Krishan Gopal Section-RT-1902(B) Roll number ʹA-27 INDEX Introduction of the Maruti Udyog. Objective of the Maruti Udyog. SWOT analysis of Maruti Udyog. Strategy of the Maruti Udyog. Limitations of the Maruti Udyog. Product life cycle stage of Maruti Udyog. Conclusion. Bibliography. Maruti Suzuki India Limited Maruti Suzuki India Limited is a publicly listed automaker in India. It is a leading four- wheeler automobile manufacturer in South Asia. Suzuki Motor Corporation of Japan holds a majority stake in the company. It was the first company in India to mass- produce and sell more than a million cars. It is largely credited for having brought in an automobile revolution to India. It is the market leader in India and on 17 September 2007, Maruti Udyog was renamed Maruti Suzuki India Limited. The company headquarter is in Gurgaon, Haryana (near Delhi). Profile The old logo of Maruti Suzuki India Limited. Later the logo of Suzuki Motor Corp. was also added to it. Maruti Suzuki is one of India's leading automobile manufacturers and the market leader in the car segment, both in terms of volume of vehicles sold and revenue earned. Until recently, 18.28% of the company was owned by the Indian government, and 54.2% by Suzuki of Japan. The Indian government held an initial public offering of 25% of the company in June 2003. As of 10 May 2007, Govt. of India sold its complete share to Indian financial institutions. -
Nano-The People's
International Journal of Research in Management ISSN 2249-5908 Issue2, Vol. 2 (March-2012) Nano-The People’s Car Name first author-Dr. Binod Kumar Singh Designation –Faculty Member Address-Dr. Binod Kumar Singh, Faculty Member,Amity Global Business School,Patna E-mail id- [email protected], [email protected] Mobile No.-+91-9430602830, +91-9204055893 ___________________________________________________________________________ Author Profile I did Ph.D. (Statistics) from Faculty of Science, Banaras Hindu University and Diploma in Information Technology from R.C.S.M.I had seven years of teaching experience. Seven of my papers were published in International and eleven were published in National Journal. I have attended number of international conferences. I have been nominated Member Editorial Board for the Journal of Bioinformatics and Sequence Analysis (JBSA), African Journal of Business Management (Impact factor 1.015) and International Journal on Business Management, Finance, Human Resource, Marketing and Economics (ISI Index Journal), Asian Journal of Marketing,(ISI index journal), Research Journal of Business Management(ISI index journal), Asian Journal of Mathematics and Statistics(ISI index journal), Singapore Journal of Scientific Research(ISI index journal) and Journal of Economics & International Finance, ISSN:2006-9812(ISI index journal. Vice-Chancellor of Central University of Jharkhand, Ranchi has been nominated me to act as an expert member in the selection committee meeting for the post of Jr. System Executive. I have been selected in the panel of experts in a round table discussion held on 10 February 10, 2010, entitled "Denmark: Better, Faster, Stronger - Leading the Way in Translational Medicine‖. I have been also selected in the panel of experts in a round table discussion held on 10 December 2008, entitled, "State of the Nation: Science in Ireland.‖ My thrust areas are Statistics, Quantitative Methods, Marketing Research, Research Methodology and Operation Management. -
S.NO. Contents Page No. 1. Introduction 1 2. Company Performance at a Glance 3 3. Vision and Core Values SWOT of Maruti Suzuki 5 4
S.NO. Contents Page No. 1. Introduction 1 2. Company Performance at a Glance 3 3. Vision and Core Values SWOT of Maruti Suzuki 5 4. Some Important Milestones 7 5. Current situation – Microenvironment 8 6. Current Marketing Practice 9 7. A brief overview of competition and Market 11 8. CDM Process for Cars in price range of 10-14 lacks 13 9. Market Segmentation 16 10. The Product 17 11. Pricing 18 12. Place 21 13. MUL financial stability 22 14. Communication strategy 23 15. Contingency Plan 24 16. Exhibit 1 26 17. Exhibit 2 30 18. Exhibit 3 36 19. Exhibit 4 37 1 1. I NTRODUCTION Maruti Suzuki India Ltd. – Company Profile Maruti Suzuki India Ltd. (current logo) Maruti Udyog Ltd. (old logo) Maruti Suzuki is one of the leading automobile manufacturers of India, and is the leader in the car segment both in terms of volume of vehicle sold and revenue earned. It was established in February, 1981 as Maruti Udyog Ltd. (MUL), but actual production started in 1983 with the Maruti 800 (based on the Suzuki Alto kei car of Japan), which was the only modern car available in India at that time. Previously, the Government of India held a 18.28% stake in the company, and 54.2% was held by Suzuki of Japan. However, in June 2003, the Government of India held an initial public offering of 25%. By May 10, 2007 sold off its complete share to Indian financial institutions. Through 2004, Maruti Suzuki has produced over 5 million cars. Now, the company annually exports more than 50,000 cars and has an extremely large domestic market in India selling over 730,000 cars annually. -
Printmgr File
As filed with the Securities and Exchange Commission on August 2, 2013 UNITED STATES SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 FORM 20-F REGISTRATION STATEMENT PURSUANT TO SECTION 12(b) OR 12(g) OF THE SECURITIES EXCHANGE ACT OF 1934 OR ⌧ ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the Fiscal year ended March 31, 2013 OR TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the transition period from to SHELL COMPANY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 Date of event requiring this shell company report Commission file number: 001-32294 TATA MOTORS LIMITED (Exact name of Registrant as specified in its charter) Not applicable (Translation of Registrant’s name into English) Bombay House 24, Homi Mody Street Republic of India Mumbai 400 001, India (Jurisdiction of incorporation or organization) (Address of principal executive offices) H.K. Sethna Tel.: +91 22 6665 7219 Facsimile: +91 22 6665 7260 Address: Bombay House 24, Homi Mody Street Mumbai 400 001, India (Name, telephone, facsimile number and address of company contact person) Securities registered or to be registered pursuant to Section 12(b) of the Act: Title of each class Name of each exchange on which registered Ordinary Shares, par value Rs.2 per share * The New York Stock Exchange, Inc Securities registered or to be registered pursuant to Section 12(g) of the Act: None (Title of Class) Securities for which there is a reporting obligation pursuant to Section 15(d) of the Act: None (Title of Class) Indicate the number of outstanding shares of each of the issuer’s classes of capital or common stock as of the close of the period covered by the annual report. -
Maruti Auto Expo
MMaarutrutii AutAutoo EExpoxpo’’0088 IIntntroroducducttioionn Maruti Suzuki India ltd. Maruti is India's largest passenger car company, which account for over 50 per cent of the domestic car market. Maruti have a sales network of 562 outlets in 372 towns and cities, and provide maintenance support to customers at 2538 workshops in over 1200 towns and cities (as on December 31,2007). The company boasts about its products, which offer unsurpassed fuel efficiency, low maintenance costs and easy availability of genuine parts. MUL extended its product range to include vans, multi-utility vehicles (MUVs) and mid- sized cars. Suzuki saw its Indian sales rise 21 per cent to 653,000 cars Of the $3.5 billion Suzuki plans to spend on its expansion in India MUL’s Competitive Advantage Size Low Initial investment Unique concessions from the government Indigenous sourcing of components Fully depreciated plants High labour productivity Maruti Suzuki ranks highest in customer satisfaction with authorized dealership service Maruti models Comparing Maruti 800 and Tata Nano Maruti Suzuki India Limited has showcased three concept cars at the Auto Expo 2008 • Concept A-Star, • Concept Splash and • Concept Kizashi Concept A-Star It is a concept car because it is for the first time that Suzuki has premiered a concept in India. It is the first Japanese-Indian concept vehicle. Segment: A (currently Alto is the market leader in this segment. Expected price: A-star is expected to be priced around the 3-4 lakh range($7500) Competitors: Chevrolet Spark and the Hyundai i10. Segmentation,Targeting and Positioning Segmentation DEMOGRAPHIC: A) Age- 20-34 B) Gender- Male, Female C) Family size- 3-4 , 4+ D) Income - RS 20000-30000, 30000-50000, 50000 and above. -
Study Paper “Financial Ratio Analysis of Tata Motors”
FINAL YEAR BBA (H) STUDY PAPER “FINANCIAL RATIO ANALYSIS OF TATA MOTORS” SUBMITTED BY:- NAME: RAHUL ROY, RAJDIP ROY, SOHINI DATTA , SABARNI DATTA STREAM:-BBA (H) YEAR:-3rd (THIRD) SEMESTER :- 6th (SIXTH) ROLL NO.s:-15405015026, 15405015030, 15405015048,15404015036 SESSION :- 2015-2018 COLLEGE:- DINABANDHU ANDREWS INSTITUTE OF TECHNOLOGY AND MANAGEMENT UNIVERSITY:- MAULANA ABUL KALAM AZAD UNIVERSITY OF TECHNOLOGY, WEST BENGAL ACKNOWLEDGEMENT The satisfaction and euphoria that accompanies the successful completion of any task would be incomplete without mentioning the names of the people who made it possible, whose constant guidance and encouragement crown all the efforts with success. We are deeply indebted to all people who have guided, inspired and helped us in the successful completion of this project. We owe a debt of gratitude to all of them, who were so generous with their time and expertise. I am highly intended and extremely thankful to MR. ABHIJIT PAL who as our external guide was a constant source of inspiration and encouragement to us. The strong interest evinced by him has helped us in dealing with the problem; we faced during the course of project work. We express our profound sense of gratitude to him for timely help and co-operation in completing the project. Also we would like to thanks MR. ABHIJIT PAL for his continuous guidance and support. INDEX SL. NO. TOPIC 1 CHAPTER-1 EXECUTIVE SUMMARY COMPANY PROFILE ABOUT TATA MOTORS HISTORY OPERATIONS JOINT VENTURES NEED OF STUDIES OBJECTIVES OF STUDY 2 CHAPTER-2 INTRODUCTION TO -
Sundaram Karivardhan
Sundaram Karivardhan Sundaram Karivardhan or short Kari (June 20, 1954 Coimbatore, India–August 24, 1995 in the same town) was a legendary figure of Indian motorsports. Apart from being a successful formula car racer, was also a designer and constructor of several formula cars, his most famous design being the Formula Maruti open wheeled race car. His low cost cars helped other racers, notably Narain Karthikeyan, Karun Chandhok, and Armaan Ebrahim, to their entry into motorsports. A wealthy industrialist, he was later killed in an air crash, aged 41. Early days Sundaram Karivardhan was born on 20 June 1954 in Coimbatore to noted Indian freedom fighter G.K.Sundaram from the Lakshmi Millstextile family. He did his schooling in Coimbatore and after graduating in mechanical engineering from PSG College of Technology, he completed his master of science at the UCLA, Los Angeles. Motor racing Quiet and shy in nature from a very young age, he showed a keen interest in bikes and cars. In the United Kingdom he attended the Jim Russell racing school. Later, when he returned to India in the mid-70's, he started participating in the Chennai's Sholavaram races and Calcutta's Barrackpore track. His first race was 1973 Sholavaram Grand Prix meet, later he appeared every year in newly constructed formula cars from his own garage. He raced until 1995, the year of his demise. Cars he raced ranged from Premier Padmini, Datsun 510, Sipani Dolphin, Formula Atlantic, several cars of his own design and in the final years Formula 3 cars. His last race was in a Formula Ford, in McDowell ]'s body shell in Chennai's MMSC track. -
Maruti Suzuki from Wikipedia, the Free Encyclopedia Jump To: Navigation, Search
Hide Wikipedia is getting a new look. Help us find bugs and complete user interface translations before August 25, 2010. Maruti Suzuki From Wikipedia, the free encyclopedia Jump to: navigation, search Maruti Suzuki India Limited Type Public (BSE MARUTI, NSE MARUTI) Industry Automotive Founded 1981 (as Maruti Udyog Limited) Headquarters Delhi, India Mr. Shinzo Nakanishi, Managing Director Key people and CEO Products Automobiles, Motorcycles Revenue ▲US$4.8 billion (2009) Employees 6,903 [1] Parent Suzuki Motor Corporation Website MarutiSuzuki.com Maruti Suzuki India Limited (Hindi: मारित सुजूकी इंिडया िलिमटेड) is a publicly listed automaker in India. It is the largest automobile manufacturer in South Asia. Suzuki Motor Corporation of Japan holds a majority stake in the company. It was the first company in India to mass-produce and sell more than a million cars. It is largely credited for having brought in an automobile revolution to India. It is the market leader in India and on 17 September 2007, Maruti Udyog Limited was renamed Maruti Suzuki India Limited. The company's headquarters are located in Delhi. Contents [hide] • 1 Profile • 2 Partner for the joint venture • 3 Joint venture related issues • 4 Industrial relations • 5 Services offered ○ 5.1 Current sales of automobiles 5.1.1 Manufactured locally 5.1.2 Imported ○ 5.2 Discontinued car models ○ 5.3 Manufacturing facilities 5.3.1 Gurgaon Manufacturing Facility 5.3.2 Manesar Manufacturing Facility ○ 5.4 Sales and service network ○ 5.5 Maruti Insurance ○ 5.6 Maruti Finance ○ 5.7 Maruti TrueValue ○ 5.8 N2N Fleet Management ○ 5.9 Accessories ○ 5.10 Maruti Driving School • 6 Issues and problems • 7 Exports • 8 See also • 9 References and notes • 10 External links [edit] Profile The old logo of Maruti Suzuki India Limited. -
“Effect of Declining Market on TATA Motors”
PROJECT REPORT ON “Effect of Declining Market on TATA Motors” BY NILESH R. MANGHWANI AM 26 P.G.D.M (MRKT) 2008-2010 SINHGAD INSTITUTE OF BUSINESS ADMINISTRATION AND RESEARCH PUNE- 411048 ACKNOWLEDGEMENT Writing is a solitary task. However turning of millions of bytes of information requires ann army of talented folks . I have been fortunate enough to be assisted by many talented and caring people. And I wish to express my appreciation all those help has been most valuable. To all these truly outstanding people , and many others too , my warm personal regard . I am indeed grateful to my Director Mr. Sunil Kumar and Guardian Mr. Vishal Bhole and class co-ordinator Mrs. Manisha Landefor providing me the necessary guidance and faciliility required for completiotion of thithis project and for being an effective source of inspiration. I am thankful to the library for providing the necessary magazines and journals without which the completion of this project would not be possible .. Your’s Faithfuly Nilesh .R. Manghwani C E R T I F I C A T E This is to certify that the Project title Effect of Declining Market on TATA Motors is a bonafide work carried out by NILESH R. MANGHWANI student of P.G.D.M (MRKT) of of Sinhgad Institute of Business Administration and Research, Pune for fulfillment of a project report . He has worked under our guidance and direction. His work is found to be satisfactory and complete in all respect. DDiirreeccttoorr PPrroojjeecctGGuu iiddee MMrr.SSuu nniilKK uummaarr MMrr.VV iisshhaalBB hhoollee Date: Place: SIBAR, PUNE TABEL OF CONTENTS 1.1. -
Ženeva 2. Marec 2010 Tata Pixel, Koncept Malého Mestského Automobilu Pre Európu, Odhalený Na 81
Ženeva 2. marec 2010 Tata Pixel, koncept malého mestského automobilu pre Európu, odhalený na 81. ročníku ženevského autosalónu Tata Motors dnes predstavila na 81. ročníku ženevského autosalónu Tata Pixel, koncept malého mestského automobilu pre Európu. Auto je postavené na základoch vozidla Tata Nano, meria len niečo cez 3 metre a je najviac efektívne štvormiestne vozidlo čo sa priestoru týka. Pohodlne odvezie štyri dospelé osoby, nie ako typické mestské autá, ktoré sú buď dvojmiestne, alebo odvezú len dve dospelé osoby a dve deti. Pri tejto príležitosti pán Carl-Peter Forster, generálny riaditeľ Tata Motors, povedal:„Tata Motors je presvedčená, že existuje príležitosť pre mestské vozidlo v Európe, ktoré je optimálne vlastným priestorom, manévrovateľnosťou a environmentálnou ústretovosťou. Tata Pixel je presný obraz vízie Tata Motors o takomto vozidle.“ Schopnosť manévrovania a parkovanie v stiesnených priestoroch je možné vďaka toroidnému trakčnému pohonu s plynulo meniacim sa prevodovým pomerom (IVT) pri jazde vpred i vzad, s meniacou sa schémou pohonu zvaným „Zero Turn“ - nulový polomer otáčania. Tento systém napomáha rotácii vonkajšieho zadného kolesa dopredu a vnútorného kolesa dozadu, zatiaľ čo predné kolesá sú vytočené v ostrom uhle. Výsledkom je polomer otáčania len 2,6 metrov. „Nožnicové“ dvere sa otvárajú smerom nahor od prednej strany umožňujúc cestujúcim ľahko nastupovať a vystupovať z vozidla a to aj na najužších miestach. Dopredu klenutá strešná línia s minimálnymi prevismi zdôrazňuje mladistvý štýl. Tata Pixel je navrhnutý tak, aby poskytoval vysokú úroveň konektivity. Základné funkcie sú riadené vodičovým smartfónom, pomocou „My Tata Connect“ - prvý koncept rozhrania medzi človekom a strojom HMI (Human machine interface) od Tata Motors. Trojvalcový preplňovaný dízlový motor o objeme 1,2 litra situovaný v zadnej časti vozidla podáva dostatočný výkon. -
Board of Directors Company Welcomes and Supports the Summarised Balance Sheet and Profit and Loss Account
Profile Page Graph 1,2,3.indd 2 7/9/2011 2:39:40 AM Profile Page Graph 1,2,3.indd 1 7/9/2011 2:39:39 AM Profile Page Graph 1,2,3.indd 2 7/9/2011 2:39:40 AM Profile Page Graph 1,2,3.indd 3 7/9/2011 2:39:41 AM Steating Graph page.indd 1 7/9/2011 2:47:28 AM Distribution of Revenue (` in crores) 2010-11 2009-10 Depreciation, 1361 (2.60%) Shareholders, 1274 (2.44%) Depreciation, 1034 (2.57%) Shareholders, 859 (2.14%) Interest, 1144 (2.19%) Interest, 1104 (2.74%) Reserves, 345 (0.66%) Reserves, 1248 (3.10%) Employees, 2294 (4.38%) Employees, 1836 (4.57%) axes & Duties, 4749 (9.08%) Taxes & Duties, 3556 (8.84%) Operation & Other Operation & Other Expenses, Expenses, 5069 (12.60%) 5409 (10.34%) Materials, 35743 (68.32%) Materials, 25512 (63.44%) Sources of Revenue (` in crores) 2010-11 2009-10 Others, 1562 (2.98%) Vehicle Financing, 115 (0.22%) Others, 1108 (2.76%) Vehicle Financing, 220 (0.55%) Dividend/Other Income, 183 (0.35%) Divedend/Other Income, 1853 (4.61%) Exports, 3406 (6.51%) Exports,1978 (4.92%) Domestic Spare Part Sales, Domestic Spare Part Sales, 2161 (5.37%) 2620 (5.01%) Domestic Vehicles Sales, Domestic Vehicles Sales, 44433 (84.93%) 32898 (81.80%) Profile Page Graph 1,2,3.indd 3 7/9/2011 2:39:41 AM Steating Graph page.indd 1 7/9/2011 2:47:28 AM 7 CONTENTS Go Green Today As a responsible corporate citizen, the Board of Directors Company welcomes and supports the Summarised Balance Sheet and Profit and Loss Account ‘Green Initiative’ taken by the Ministry of Corporate Affairs, enabling the Chairman’s Statement ..................................................................