WE’VE LOOKED TO GENIUS GONE BACK TO THE ANCIENTS MINED CULTURES ALL TO KNOW GREAT WORK

THE ANCIENT GREEKS CALLED IT “OLOGY” The knowledge of impressing or exciting someone greatly.

Congratulations to the AdFed winners who clearly know how to create an impact.

CONGRATULATIONS TO EVERYONE WHO FETCHED GOLD TONIGHT. Letterpress | Embossing & debossing | Foil stamping | Digital + offset printing

Die cutting | Wide Format | Film lamination | Multiple binding options 1touchpoint.com

SMA-2017_Addy_Awards_Ad_12nx9n_v3.indd 1 1/26/17 10:47 AM WELCOME TO THE 2017 AUSTIN ADDY AWARDS INDEX OF AWARD CATEGORIES:

Ology. 01 - Product or Service Sales Promotion 49 - Radio Advertising – Regional/National 02 - Packaging 51 - Television Advertising – Local (One DMA) A show for those who know. From Technology to Designology the 2017 03 - Point of Purchase 52 - Television Advertising – Regional/National Addy Awards represents great professional achievement. 05 - Annual Report 55 - Internet Commercial 07 - Brochure 57 - Webisode(s) The competition this year was one of our largest. The judges were some 09 - Special Event Material 58 - Branded Content & Entertainment For Online Film, Video & Sound of the best creatives in our industry and the cream has risen to the top. 10 - Direct Mail 60 - Branded Content & Entertainment – Non Broadcast Tonight, we celebrate and recognize those who know. 11 - Specialty Advertising 61 - Branded Content & Entertainment Campaign 12 - Public Service Collateral 62 - In-Theatre Commercials or Slides*** It takes great effort and coordination by many volunteers to put together 13 - Public Service Direct Marketing & Specialty Advertising 63 - Audio/Visual Sales Presentation*** the awards show, thank you to our AAF members and contributors who put 14 - Advertising Industry Brand Elements 66 - Public Service Television in countless hours to make all the stages of the awards show successful. 16 - Advertising Industry Special Event Materials 67 - Public Service Radio 17 - Magazine Advertising 68 - Public Service Online Film, Video & Sound Thank you for being a part of this year’s celebration. Congratulations to 22 - Public Service Print Advertising 69 - Public Service Non-Broadcast Audio/Visual the award winners, and best of luck to all of you in the District and National 23 - Advertising Industry Print Advertising 70 - Public Service Campaign Addy competitions. 24 - Guerrilla Marketing 71 - Advertising Industry Film, Video & Sound 25 - Installations 72 - Integrated Advertising Campaigns Enjoy the show! 26 - Events 73 - Integrated Brand Identity Campaign 27 - Poster 74 - Integrated Branded Content Campaign 28 - Outdoor Board 75 - Online/Interactive Campaign 29 - Mass Transit/Airlines 76 - Public Service Campaigns 30 - Site 78 - Advertising Industry Self-Promotion Campaigns Deborah Magnuson-Elliott 31 - Out-Of-Home Campaign 79 - Copywriting Austin Advertising Federation President 33 - Public Service Out-Of-Home 80 - Logo Design 34 - Public Service Ambient Media 81 - Infographic 35 - Advertising Industry Out-Of-Home 82 - Illustration 36 - Advertising Industry Ambient Media 83 - Still Photography 37 - Websites 84 - Art Direction 38 - Social Media 85 - Cinematography 39 - Apps 86 - Animation, Special Effects or Motion Graphics 40 - Web Banner Ads 88 - Music 42 - Email 89 - Voiceover 45 - Branded Content & Entertainment for Online/Interactive 91 - Interface & Navigation 46 - Public Service Online/Interactive 92 - Responsive Design 47 - Advertising Industry Online/Interactive 97 - Data Driven Media 48 - Radio Advertising/Local 98 - Innovative Use of Interactive/Technology

5 A special thanks to all of our volunteers, vendors and sponsors who make the Austin ADDYs possible every year. We appreciate all of your contributions to help celebrate those who know. ADVERTISING JUDGES DESIGN JUDGES DIGITAL JUDGES

CLUB SPONSOR

PUJA SHAH SALLY MORROW PERRY FAIR ASSOCIATE CREATIVE DIRECTOR, CARMICHAEL LYNCH OWNER & CREATIVE DIRECTOR, SALLY MORROW CREATIVE VP BRAND CREATIVE, BEATS BY DRE

GOLD SPONSOR SILVER SPONSORS BRONZE SPONSOR

T HE VELVET CARTEL CONTENT MARKETING

WADE ALGER BARRETT BRYNESTAD ROSS CALVIN EXECUTIVE CREATIVE DIRECTOR, TBWA\CHIAT\DAY ART DIRECTOR, TDA BOULDER ASSOCIATE CREATIVE DIRECTOR, ANOMALY

COMMITEE CREATIVE PHOTOGRAPHY TALENT

Deborah Magnuson-Elliott, President Ad Fed Emily Spellman, Email Chair Sarah Pedregon, Designer Sarah Kerver, Voice Talent Alexandria Sifuentez, E4 Youth Ron Oliveira, Emcee Debra Cleveland, Operations Manager Cody Herring, Social Media Chair Scott Kerrigan, Copywriter Joe Wagar, Art Director Rueben Bustillio, E4 Youth DJ Gatsby, Jon Simon Laura Townsend, ADDY VP Chair Matt Carlsen, Website Chair Lauren Pruitt, Videography Tom Slater, Creative Director Black Fret, Swimming with Bears Lauren Nugent, ADDY Committee Lead Dax Patton, President Ad2 Asche & Spencer, Music Beaux Jackson, Production Manager Bart Cleveland, Past President Shayna Brown, Audio Engineer Bijou Finney, Creative BRIAN DUNAWAY SHEHARAZAD FLEMING STEVE BABCOCK Karen Goumakos, Communications VP Chris Robbins, Voice Talent Michael Anthony Gibson, Editor/Engineer EXECUTIVE CREATIVE DIRECTOR, VITRO CREATIVE DIRECTOR, UNIVERSITY OF SOUTHERN CALIFORNIA CHIEF CREATIVE OFFICER, VAYNERMEDIA

6 7 BEST OF SHOW ADVERTISING STUDENT BEST OF SHOW ADVERTISING

BEST OF SHOW ADVERTISING – BOUNTY OF EARTH STUDENT BEST OF SHOW ADVERTISING – LEGO RACIAL TOLERANCE

52A – Television Advertising, Regional/National, Single Spot S11B – Campaign GSD&M

Jay Russell, Chief Creative Officer; Marianne Malina, President; Tom Hamling, Group Creative Director; Tim Eger, Group Creative Director; Leigh Browne, Associate Andres Sanchez; Max Martinez, Model; Karina Guerrero, Model; Will Chau, Instructor at Austin Creative Department Creative Director/Copywriter; Barrett Michael, Associate Creative Director/Copywriter; Jon Williamson, Associate Creative Director/Art Director; Jack Epsteen, Director of Production; Sabia Siddiqi, Account Director; Brett Meldrum, Account Supervisor; Lindsay Wakabayashi, Director of Business Affairs; Andrew Teagle, Chief Strategist; Jennifer Billiot, Strategy Director

8 9 BEST OF SHOW DESIGN STUDENT BEST OF SHOW DESIGN

BEST OF SHOW DESIGN – “SUNSET MOTEL” RECKLESS KELLY VINYL STUDENT BEST OF SHOW DESIGN – LUND’S SWEDISH PANCAKE MIX

02A – Packaging, Single Unit S01A – Packaging Backstage Design Studio

Shauna Dodds, Art Director/Designer; Sarah Dodds, Art Director/Designer Shane Matula, Art Director; Sydney Bonner, Copywriter; Bart Cleveland, Instructor at Job Propulsion Lab

10 11 BEST OF SHOW DIGITAL STUDENT BEST OF SHOW DIGITAL

BEST OF SHOW DIGITAL – SEE WHAT THEY SEE STUDENT BEST OF SHOW DIGITAL – SHAVE YOUR NO-SHAVE SOCIAL CAMPAIGN

38B – Social Media, Campaign S13B – Campaign GSD&M

Jay Russell, Chief Creative Officer; Marianne Malina, President; Victor Camozzi, Group Creative Director; Bryan Edwards, Group Creative Director; Jake Camozzi, Creative Ian Simoneaux, Art Direction/Designer; Marlee Ingham, Copywriter; Bart Cleveland, Instructor at Job Propulsion Lab Director; Joel Guidry, Creative Director; Barrett Michael, Associate Creative Director; Greg Wyatt, Associate Creative Director; Jack Epsteen, Director of Production; Dylan Heimbrock, Producer; Dolores Palmisano, Producer; Nancy Ryan, Managing Account Director; Brad Nadal, Account Director; Ryot Films, Production Company; Foundation Editorial, Post-Production Company; Digital Doman, Sound Design

12 13 SALES & MARKETING SALES & MARKETING

SILVER – COSTA WORKBOOK A GOLD – SHINER HOMESPUN CREAM ALE PACKAGING F 01A – Catalog 02B – Packaging Campaign McGarrah Jessee McGarrah Jessee James Mikus, Executive Creative Director; David Kampa, Design Director; Joel James Mikus, Executive Creative Director; David Kampa, Design Director; Erica Clement, Creative Director/Copywriter; Eric Erickson, Lead Designer; Jenny Ellis, Designer; Katherine Finn, Illustrator; Patrick Girts, Copywriter; Chandra Powell, Designer; Sarah Weigl, Copywriter; Jody Horton, Photographer; Andy Eklund, Production Artist; Courtney Cooper, Integrator Mann, Photographer; Nicole Truly, Photographer; Jenna Foster, Photographer; Amanda Fox, Producer; Sara Hahn, Studio Artist G A F GOLD – HEYDAY COLD-BREWED COFFEE PACKAGING 02B – Packaging Campaign BRONZE – TIGÉ BOATS 2017 LINEUP CATALOG B Guerilla Suit 01A – Catalog Erick Montes, Art Director/Designer Frank+Victor Design Christopher Visit, Design Director; Daniel Gutierrez, Tigé Director of Design and Marketing; Courtney Wagley, Tigé Marketing Manager; Garrett Cortese, GOLD – YETI COLSTER KEEPSAKE CAN H Photographer; Michael Carter, Photographer; Allison Kuglitsch, Retoucher 02B – Packaging Campaign McGarrah Jessee James Mikus, Executive Creative Director; Derek Bishop, Creative Director; GOLD – WHISKEY BARREL AGED BBQ SAUCE C Sarah Weigl, Copywriter; Eric Erickson, Designer; Andrew Knight, Designer; 02A – Packaging, Single Unit Casey Williams, Integrator Greatest Common Factory John Trahar, Creative Director; Katie Johnson, Designer; Joel Henderson, Producer; Zach Rener, Copywriter; Amy Hurt, Producer SILVER – YETI HOLIDAY RETAIL TAGS I 02B – Packaging Campaign McGarrah Jessee B G GOLD – “SUNSET MOTEL” RECKLESS KELLY VINYL James Mikus, Executive Creative Director; Derek Bishop, Creative Director; Tim 02A – Packaging, Single Unit Cole, Creative Director; Chris Barnard, Creative Director; Andrew Knight, Art Backstage Design Studio Director; Sarah Weigl, Copywriter; Jenna Foster, Production Artist Shauna Dodds, Art Director/Designer; Sarah Dodds, Art Director/Designer

SILVER – ALIENWARE 15 & ALIENWARE AURORA J GOLD – “SUNSET MOTEL” RECKLESS KELLY CD D 02B – Packaging Campaign 02A – Packaging, Single Unit Dell Blue Backstage Design Studio David Eiben, Managing Director; Seth Perisho, Creative Director & Writer; Paige Shauna Dodds, Art Director/Designer; Sarah Dodds, Art Director/Designer Gregory, Associate Creative Director; Casey Anderson, Art Director; Austin Edwards, Designer; Adrian Feil, Project Manager

BRONZE – YETI RAMBLER 4-PACK PACKAGING E 02A – Packaging, Single Unit BRONZE – THE SALT LICK FAMILY OF PRODUCTS K McGarrah Jessee 02B – Packaging Campaign James Mikus, Executive Creative Director; David Kampa, Design Director; Greatest Common Factory Tim Cole, Creative Director; Derek Bishop, Creative Director; Sam O’Brien, C H I John Trahar, Creative Director; Ryan McLaughlin, Designer; Joel Henderson, Designer; Sarah Weigl, Copywriter Producer; Zach Rener, Copywriter

14 D E J K 15 SALES & MARKETING SALES & MARKETING

GOLD – STUBBS VENDING MACHINE A SILVER – GIVING KNOWS NO BOUNDS: ACS GALA G 03B – Point of Purchase, Free Standing 13B – Public Service, Direct Marketing & Specialty Advertising Campaign Proof Advertising lookthinkmake George Ellis, CD/Writer; Joy Barnett, Copy Writer; Drew Hammond, ACD; Tim Hicks, Producer; Josh McGonigle, AD; Craig Mikes, ECD SILVER – HUNT, GATHER BRAND IDENTITY H 14 – Advertising Industry Self-Promotion, Brand Elements SILVER – STUBBS EVENT POP B Hunt, Gather 03B – Point of Purchase, Free Standing G Keith Davis Young, Designer; Lynna Bartosh, Designer; Kathy Horn, Creative Proof Advertising Director; Erik Horn, Creative Director Rob Story, ACD/AD/Typographer; George Ellis, Writer; Craig Mikes, ECD

BRONZE – GOODSIDE BREWING I SILVER – STUBBS EVENT POP FESTIVAL C 14 – Advertising Industry Self-Promotion, Brand Elements

Gala Invitation (direct mail): 03B – Point of Purchase, Free Standing A series of boarding passes to describe the evening’s journey. Greatest Common Factory Proof Advertising John Trahar, Creative Director; Katie Johnson, Designer; Zach Rener, Rob Story, ACD/AD/Typographer; George Ellis, Writer; Craig Mikes, ECD A Copywriter; Joel Henderson, Producer

SILVER – STUBBS EVENT POP DAMN D BRONZE – T-3 CREATIVE RANCH J 03B – Point of Purchase, Free Standing 14 – Advertising Industry Self-Promotion, Brand Elements Proof Advertising T3 Rob Story, ACD/AD/Typographer; George Ellis, Writer; Craig Mikes, ECD Jay Suhr, Chief Creative Officer; Denny Phillips, Creative Director; Jennifer Faber, Associate Creative Director; Jon Copp, Copywriter; Brianne Boland, Art Director; Monique Ramos, Art Director; Allison McDaniel, Digital Artist; Annie H I BRONZE – LEAPING LADY BIRTH ANNOUNCEMENT E Palgutt, Digital Artist; Caleb Sawyer, Motion Graphics Director; Kristina Doyle, 09A – Card, Invitation or Announcement, Single Unit Sr. Producer; Meredith Crumley, Account Executive Ben Harman Design Ben Harman, Designer Brewing Co. SILVER – OKTOBERFEST POSTER K 16 – Advertising Industry Self-Promotion, Special Event Materials SILVER – HCRA “LOVE SPOKE” JERSEYS F Brewing Co. Proof Advertising 12A – Public Service, Brand Elements Craig Mikes, ECD; Drew Hammond, ACD/AD; Josh McGonigle, Art Director; White Hat Agency Terri Bonnet, Production Designer Tom Slater, Senior Art Director; Joseph Wagar, Art Director

BRONZE – TORTILLA BENDITA TAROT CARDS M 16 – Advertising Industry Self-Promotion, Special Event Materials Archer Malmo Matt Rand, CD; Laura Jackson, Copywriter; Cedric Guerrin, Sr. Art Director; Kelsey O’Briant, Art Director; Cat Albritton, Sr. Art Director; Dan Crumrine, B C D J Sr. Copywriter; Heidi Press, Project Manager; Abhi Shamsunder, Director of Technology; Adam Hite, Developer; Madesyn Don, Account Service; Colin Gilligan, VP Strategy and Social; Katie Santos, Account Manager

16 E F M K 17 PRINT ADVERTISING PRINT ADVERTISING

SILVER – STUBBS BLUES AD A SILVER – YETI SURF PRINT SPREAD G 17A – Magazine Advertising, Full Page or Less, Single Unit 17B – Magazine Advertising, Spread, Multiple Page or Insert Proof Advertising McGarrah Jessee Craig Mikes, ECD; George Ellis, CD/Writer; Drew Hammond, ACD/Art Director James Mikus, Executive Creative Director; Tim Cole, Creative Director; Derek Bishop, Creative Director/Copywriter; Sarah Weigl, Copywriter; Riley Shine, Art Director; Scott Soens, Photographer; Austin McKenna, SILVER – STUBBS CADILLAC AD B Group Account Director; Casey Williams, Integrator 17A – Magazine Advertising, Full Page or Less, Single Unit Proof Advertising G I Craig Mikes, ECD; George Ellis, CD/Writer; Drew Hammond, ACD/Art Director SILVER – BIRTH.MOVIES.DEATH SEPTEMBURTON H 17B – Magazine Advertising, Spread, Multiple Page or Insert Alamo Drafthouse BRONZE – SHINER LIGHT BLONDE PRINT C Meredith Borders, Managing Editor; Kelsey Spencer, Graphic Designer 17A – Magazine Advertising, Full Page or Less, Single Unit McGarrah Jessee James Mikus, Executive Creative Director; Michael Anderson, Creative Director; BRONZE – YETI WESTERN LIFESTYLE PRINT SPREAD I Kevin Dunleavy, Creative Director; Andrew Knight, Art Director; Patrick Girts, 17B – Magazine Advertising, Spread, Multiple Page or Insert A B M Copywriter; Jody Horton, Photographer; Brett Eaton, Group Account Director; McGarrah Jessee Kristin Youngblood, Integrator; Lindsey Wilson, Producer James Mikus, Executive Creative Director; Tim Cole, Creative Director; Derek Bishop, Creative Director/Copywriter; Michael Anderson, Art Director; Sarah Weigl, Copywriter; Scott Baxter, Photographer; Austin McKenna, BRONZE – ON KEY OFF BEAT DOLLS D Group Account Director; Andrea Cruz, Integrator; Casey Williams, Integrator; 17A – Magazine Advertising, Full Page or Less, Single Unit Marlena Villery, Producer Archer Malmo Matt Rand, CD; Cat Albritton, Sr. Art Director; Dan Crumrine, Sr. Copywriter; Diana Hopkins, Sr. Account Manager; Randal Ford, Photographer BRONZE – BIRTH.MOVIES.DEATH PIXAR J 17B – Magazine Advertising, Spread, Multiple Page or Insert Alamo Drafthouse BRONZE – YETI “WESTERN FLY” PRINT E Meredith Borders, Managing Editor; Kelsey Spencer, Graphic Designer 17A – Magazine Advertising, Full Page or Less, Single Unit McGarrah Jessee James Mikus, Executive Creative Director; Derek Bishop, Creative Director/ GOLD – COSTA “FISHING SUPERSTITIONS” K Copywriter; Tim Cole, Creative Director; Riley Shine, Art Director; Elliot 17C – Magazine Advertising, Campaign Nordstrom, Copywriter; Brian Grossenbacher, Photographer; Austin McKenna, H J McGarrah Jessee Group Account Director; Andrea Cruz, Integrator James Mikus, Executive Creative Director; Joel Clement, Creative Director; Elliot Nordstrom, Copywriter; Riley Shine, Art Director; Jeff Wilson, Photographer; Austin McKenna, Group Account Director; Ryan Kitchens, GOLD – YETI “1000 CASTS” PRINT SPREAD F Integrator; Esa Van Dusen, Integrator; Lindsey Wilson, Producer; 17B – Magazine Advertising, Spread, Multiple Page or Insert Libby Anderson, Planning Director; Elle Pace, Planner McGarrah Jessee James Mikus, Executive Creative Director; Tim Cole, Creative Director; Derek Bishop, Creative Director/Copywriter; Elliot Nordstrom, Copywriter; Riley C D E GOLD – STUBBS HISTORIC ADS M Shine, Art Director; Chandra Eklund, Studio Artist/Production Artist; Steven 17C – Magazine Advertising, Campaign Noble, Illustrator; Austin McKenna, Group Account Director; Andrea Cruz, Proof Advertising Integrator; Casey Williams, Integrator Craig Mikes, ECD; George Ellis, CD/Writer; Drew Hammond, ACD/Art Director

18 F K 19 PRINT ADVERTISING OUT-OF-HOME & AMBIENT MEDIA

BRONZE – YETI “TOUGH JOBS” PRINT CAMPAIGN A SILVER – HILTON VIEWFINDERS G 17C – Magazine Advertising, Campaign 24A – Guerrilla Marketing, Single Occurrence McGarrah Jessee GSD&M James Mikus, Executive Creative Director; Derek Bishop, Creative Director; Jon Williamson, Associate Creative Director/Art Director; Leigh Browne, Tim Cole, Creative Director; Chris Barnard, Copywriter; Riley Shine, Art Associate Creative Director/Writer; Barrett Michael, Associate Creative Director; Jeff Wilson, Photographer; Austin McKenna, Group Account Director; Director/Writer; Tom Hamling, Group Creative Director; Tim Eger, Group Andrea Cruz, Integrator; Casey Williams, Integrator; Lindsey Wilson, Producer Creative Directror; Jay Russell, CCO; Abigail Hinojosa, Producer; Jack Epsteen, Director of Production; Ben Creasey, Account Supervisor; Erin Shepherd, G Assistant Account Manager; Carrie Hines, Group Account Director; BRONZE – YETI “TUNDRA” PRINT CAMPAIGN B Marianne Malina, President 17C – Magazine Advertising, Campaign McGarrah Jessee James Mikus, Executive Creative Director; Derek Bishop, Creative Director/ GOLD – DEGREES OF PERFECT H Copywriter; Tim Cole, Creative Director; Michael Anderson, Art Director; 25A – Installations, Single Installation Eric Erickson, Art Director; Patrick Girts, Copywriter; Sarah Weigl, Copywriter; GSD&M Nick Robertson, Copywriter; Kristi Flango, Art Director; Phil Doyle, Kyle Mitchell, Associate Creative Director/AD; Claire Tudor, Account

Photographer; David Stoeklein, Photographer; Kelly Fallon, Photographer A B Supervisor; Maria D’Amato, ACD/Experience Design; Bill Marceau, Group Creative Director/AD; Kris Wixom, Group Creative Director/AD; Alisa Wixom, Group Creative Director/Writer; Kelly Grant, VP/Sr Print Producer; Mark Durein, SILVER – SHINER AAF AWARD SPREAD C VP/Account Director; Jon Miller, Writer; John D’Acierno, VP/Strategy Director 23 – Advertising Industry Self-Promotion, Print Advertising McGarrah Jessee James Mikus, Executive Creative Director; Allie Nordstrom, Art Director; BRONZE – KMFA ON KEY OFF BEAT METRONOME I Elliot Nordstrom, Copywriter; Brett Eaton, Group Account Director; Kristin 25A – Installations, Single Installation Youngblood, Integrator Archer Malmo I Matt Rand, CD; Cat Albritton, Sr. Art Director; Dan Crumrine, Sr. Copywriter; Kong Wee, Illustrator SILVER – GHOSTLAND OBSERVATORY POSTER D 23 – Advertising Industry Self-Promotion, Print Advertising GSD&M GOLD – DEGREES OF PERFECT J Ben Harmon, Designer; Marc Ferrino, Designer 26A – Events, Single Event GSD&M Kyle Mitchell, Associate Creative Director/AD; Claire Tudor, Account BRONZE – BLOODY MARY MORNING POSTER E C Supervisor; Maria D’Amato, ACD/Experience Design; Bill Marceau, Group 23 – Advertising Industry Self-Promotion, Print Advertising Creative Director/AD; Kris Wixom, Group Creative Director/AD; Alisa Wixom, GSD&M Group Creative Director/Writer; Kelly Grant, VP/Sr Print Producer; Mark Durein, Steve Wolf, Designer; Marc Ferrino, Designer VP/Account Director; Jon Miller, Writer; John D’Acierno, VP/Strategy Director

BRONZE – WILD BELLE F 23 – Advertising Industry Self-Promotion, Print Advertising GSD&M Steve Wolf, Designer; Marc Ferrino, Designer

H

20 D E F J 21 OUT-OF-HOME & AMBIENT MEDIA OUT-OF-HOME & AMBIENT MEDIA

SILVER – YETI SXSW POSTER A BRONZE – TORTILLA BENDITA POSTERS H 27A – Poster, Single Unit 35 – Advertising Industry Self-Promotion, Out-Of-Home McGarrah Jessee Archer Malmo James Mikus, Executive Creative Director; David Kampa, Design Director; Derek Matt Rand, CD; Laura Jackson, Copywriter; Cedric Guerrin, Sr. Art Director; Bishop, Creative Director; Andrew Knight, Designer; Austin McKenna, Group Account Kelsey O’Briant, Art Director; Cat Albritton, Sr. Art Director; Dan Crumrine, Director; Casey Williams, Integrator; Courtney Cooper, Producer Sr. Copywriter; Heidi Press, Project Manager; Abhi Shamsunder, Director of Technology; Adam Hite, Developer; Madesyn Don, Account Service; Colin Gilligan, VP Strategy and Social; Katie Santos, Account Manager B SILVER – BEFORE TEXAS I 27A – Poster, Single Unit Proof Advertising SILVER – TORTILLA BENDITA I Rob Story, AD/ACD; George Ellis, Writer; Jenna Lindstrom, Writer; 36 – Advertising Industry Self-Promotion, Ambient Media Craig Mikes, ECD Archer Malmo Matt Rand, CD; Laura Jackson, Copywriter; Cedric Guerrin, Sr. Art Director; Kelsey O’Briant, Art Director; Cat Albritton, Sr. Art Director; Dan Crumrine, BRONZE – STUBB’S SPICY POSTER C Sr. Copywriter; Heidi Press, Project Manager; Abhi Shamsunder, Director of 27A – Poster, Single Unit A B C Technology; Adam Hite, Developer; Madesyn Don, Account Service; Proof Advertising Colin Gilligan, VP Strategy and Social; Katie Santos, Account Manager Drew Hammond, AD/ACD; George Ellis, CD/Writer; Craig Mikes, ECD; Tim Hicks, Retoucher ONLINE/INTERACTIVE SILVER – YETI FATHER’S DAY POP POSTERS D 27B – Poster, Campaign McGarrah Jessee GOLD – AIRFORCE.COM J J James Mikus, Executive Creative Director; Derek Bishop, Creative Director; 37A – Websites, Consumer Tim Cole, Creative Director; Chris Barnard, Creative Director; Kristi Flango, GSD&M Art Director; Elliot Nordstrom, Copywriter; Eric Erickson, Designer; Todd Tom Gilmore, SVP Group Creative Director; Jeff Maki, VP Group Creative Baxter, Photographer; Austin McKenna, Group Account Director; Lucas Lane, Director; Cheyenne Gallion, Creative Director; Shannon Hollsten, Sr. Writer; Integrator; Amanda Norton, Producer; Lindsey Wilson, Producer Derek Dollahite, Director of Experience; Norah Rudyk, VP Account Director; Elizabeth Thompson, VP Strategy Director; Elissa Pate, Account Supervisor; Bethany Newman, Sr. Producer; Media Monks, Developer; Paul Gallardo, BRONZE – SAN ANTONIO WORLD HERITAGE PRINT E Executive Producer; Lisa Vallencia, Project Management 27B – Poster, Campaign Proof Advertising Rob Story, AD/ACD; George Ellis, Writer; Jenna Lindstrom, Writer; GOLD – ROGUE ONE: A STAR WARS STORY K Craig Mikes, ECD 37A – Websites, Consumer Project C John Christiano, Founder/Creative Director; Matthew Jordan, Managing Director; BRONZE – STUBB’S SAUCE POSTERS F Andy Schlossberg, Lead Developer; Morgan Keep, Assistant Creative Director 27B – Poster, Campaign Proof Advertising D E F Drew Hammond, AD/ACD; George Ellis, CD/Writer; Craig Mikes, ECD; SILVER – SLURPEE 50 TUMBLR M Tim Hicks, Retoucher 37A – Websites, Consumer T3 Jay Suhr, Chief Creative Officer; Denny Phillips, Creative Director; Jennifer SILVER – YETI “THERMOMETER” BILLBOARD G Faber, Associate Creative Director; Lauren Moreno, Senior Art Director; 28A – Outdoor Board, Flat, Single Unit Monique Ramos, Art Director; Erin Schwarzbach, Senior Copywriter; Israel Beer, McGarrah Jessee Senior Copywriter; Kristina Doyle, Producer; Sarah Brown, Producer; Bobby James Mikus, Executive Creative Director; Derek Bishop, Creative Director; Strobeck, Social Strategist; Rick Loconto, Developer; Andi Johnson, Developer Tim Cole, Creative Director; Patrick Girts, Copywriter; Nick Robertson, Copywriter; Riley Shine, Art Director; Katnerine Finn, Designer; Jenna Foster, Production Artist; Casey Williams, Integration

22 G H K M 23 ONLINE/INTERACTIVE ONLINE/INTERACTIVE

SILVER – APOTHIC CELLAR A SILVER – THE LIVE DRIVE-THRU BASH F 37C – Websites, Microsite 38A – Social Media, Single Execution Proof Advertising GSD&M Drew Hammond, ACD; Jenna Lindstrom, Writer; George Ellis, CD/Writer; Jim Jay Russell, Chief Creative Officer; Marianne Malina, President; Tom Hamling, Braglia, Digital Producer; Craig Mikes, ECD; Josh McGonigle, Art Director/ Creative Team; Tim Eger, Creative Team; Jeffrey Butterworth, Creative Team; Joel Editor; Wildlife, Backend Development Williams, Creative Team; Barrett Michael, Creative Team; Greg Wyatt, Creative Team; Joe Welbes, Creative Team; Chris Greer, Creative Team; Jack Epsteen, Production Team; Jefferson Burress, Production Team; Erika McKay, Production Team; Alex Rose, B SILVER – 7-ELEVEN: 7ELECTION MICROSITE A F Production Team; Jessica Buck, Production Team; Helena Abbing, Production Team; 37C – Websites, Microsite Carrie Hines, Account Team; Soumya Ramakrishnan, Account Team; Mark Durein, T3 Account Team; Brett Meldrum, Account Team; Jane Conyngham, Account Team; Jay Suhr, Chief Creative Officer; Denny Phillips, Creative Director; Jennifer Faber, Daniel Sparkman, Account Team; Alexis Warsham, Media Team; Sam Nelson, Media Associate Creative Director; Israel Beer, Senior Copywriter; Monique Ramos, Art Team; Kelsey Caulkins, Media Team; Molly Herman, Media Team; Derek Dollahite, Director; Kristina Doyle, Senior Producer; Sarah Brown, Producer; Bobby Strobeck, Experience Team; Maria D’Amato, Experience Team; Rye Clifton, Experience Team; Social Strategist; Rick Loconto, Developer; Andi Johnson, Developer; Eileen Alex Roper, Support Team; Hanna Bautz, Support Team; Mac Huffman, Support Goodyear, Account Director; Amelia Bowie, Account Supervisor Team; Morgan Semple, Support Team; Chris Frentz, Support Team; Chelsea Davis, Social Media Strategist; Chelsey Korman, Public Relations; Sara Rosales, Project Management Supervisor; Curiosity Shoppe, Production Company BRONZE – POINT HOARDERS C 37C – Websites, Microsite GSD&M BRONZE – SLURPEE: BYOC SNAPCHAT LENS G Jay Russell, Chief Creative Officer; Scott Brewer, Group Creative Director; 38A – Social Media, Single Execution Ryan Carroll, Group Creative Director; Lara Bridger, Group Creative Director; T3 Mark Snow, Creative Director; Heather Apple, Creative Director; Phil Davies, Jay Suhr, Chief Creative Officer; Denny Phillips, Creative Director; Jennifer Creative Director; Matt Barker, Creative Director; Mike Ferrer, Creative Director; Faber, Associate Creative Director; Monique Ramos, Art Director; Israel Beer, B H Hayden Griffin, Copywriter; Lisa Donato, Art Director; Terran Washington, Senior Copywriter; Kristina Doyle, Producer; Bobby Strobeck, Social Strategist; Designer; Kelly Wood, Producer; Kristina Shumway, Producer; Kim Faulkner, Eileen Goodyear, Account Director; Brooke Schuler, Account Supervisor; Digital Development; Tom Hays, Digital Development; Todd Black, Digital John Roberts, Account Executive Development; Shawn Mackoff, Account Director; Amy Lyon, Account Director; Marie Graw, Account Supervisor; Rachael Waxler, Editor at Union BRONZE – THE PEOPLE V. EMOJ H 38A – Social Media, Single Execution BRONZE – KMFA METRONOME MICROSITE D Devin Brown - Freelance 37C – Websites, Microsite Devin Brown, Copywriter; Chris Valkonen, Art Director Archer Malmo Matt Rand, CD; Cat Albritton, Sr. Art Director; Dan Crumrine, Sr. Copywriter; Abhi Shamsunder, Director of Technology; Adam Hite, Developer; Nick Welp, Developer GOLD – SEE WHAT THEY SEE 38B – Social Media, Campaign GSD&M SILVER – ALLSTATE: FACEBOOK CANVAS E Jay Russell, Chief Creative Officer; Marianne Malina, President; Victor Camozzi, 38A – Social Media, Single Execution Group Creative Director; Bryan Edwards, Group Creative Director; Jake T3 C G Camozzi, Creative Director; Joel Guidry, Creative Director; Barrett Michael, Carolyn Connolly, Creative Director; Ashley Lapin, Associate Creative Director; Associate Creative Director; Greg Wyatt, Associate Creative Director; Chrissy Loehman, Associate Creative Director; Miles Gilbert, Senior Art Jack Epsteen, Director of Production; Dylan Heimbrock, Producer; Director; Nathan Trafford, Senior Art Director; Traci Clayton, Copywriter; Dolores Palmisano, Producer; Nancy Ryan, Managing Account Director; Laci Mosier, Copywriter; Emily Mitchell, Associate Art Director; Brad Nadal, Account Director; Ryot Films, Production Company; Foundation Josephine Branscomb, Associate Copywriter; Chris McInroy, Video Director/ Editorial, Post-Production Company; Digital Domain, Sound Design Editor; Nathan Smith, Director of Photography; Austin Tolin, Sound Recordist

GOLD – AMERICAN HORROR STORY: S6 I 38B – Social Media, Campaign Project C John Christiano, Founder/Creative Director; Adam Bersin, FX/Director Marketing; Joey Barrus, Associate Creative Director; Dino Vindeni, Writer/ Producer; Alisen Jackson, Lead Designer

24 E D I 25 ONLINE/INTERACTIVE ONLINE/INTERACTIVE

GOLD – GOODYEAR AKRON/BORN A BRONZE – NOW YOU SEE ME 2 / SOCIAL CAMPAIGN F 38B – Social Media, Campaign 38B – Social Media, Campaign GSD&M Project C Jay Russell, Chief Creative Officer; Bill Bayne, Group Creative Director; Bill John Christiano, Founder/Creative Director; Matthew Jordan, Managing Marceau, Group Creative Director; Brandon Curl, Associate Creative Director; Director; Dino Vindeni, Writer/Producer; Alisen Jackson, Lead Designer; Raji Dale Austin, Associate Creative Director; Jeff Orth, Account Service; Cat Purcell, Designer; Evan Fisk, VP Digital/Theatrical Marketing at Lionsgate Snyder, Account Service; Gigi Baffi, Account Service; Laura Busino, Production/ Executive Producer/Director of Production; Jack Epsteen, Production/Executive G Producer/Director of Production; Helena Abbing, Print Production; Jessica A F GOLD – AIR FORCE SPECIAL OPERATIONS Henry, Print Production; Jo Ella Mathis, Business Affairs Manager; Liz Hamel, 39A – Mobile App Art Department/Project Management; Sara Rosales, Art Department/Project GSD&M Management; Wild West Films, Production Company; Edit House, Editor; Tom Gilmore, SVP Group Creative Director; Jeff Maki, VP Group Creative Staci LeVan, Cut+Run; Nick Smith at Finland Finish, Finish/FX; Chris Elron at Director; Cheyenne Gallion, Creative Director; Shannon Hollsten, Sr. Writer; Digital Domain, Sound/Mix Derek Dollahite, Director of Experience; Norah Rudyk, VP Account Director; Elizabeth Thompson, VP Strategy Director; Bo Bradbury, SVP Account Director; Elissa Pate, Account Supervisor; Bethany Newman, Sr. Producer; Tommy SILVER – WANNA GET AWAY ISLAND CAMPAIGN B White, Sr. Producer; Media Monks, Developer 38B – Social Media, Campaign GSD&M Jay Russell, Chief Creative Officer; Scott Brewer, Group Creative Director; Ryan BRONZE – SAN ANTONIO MUERTOGRAM H Carroll, Group Creative Director; Lara Bridger, Group Creative Director; Rusty 39A – Mobile App Broome, Copywriter; James Hoke, Art Director; Marianne Newton, Executive Proof Advertising Producer; Alex Rose, Producer; Alison Wagner, Producer; Spencer Gilliam, Matthew Morris, Developer/AD; Lane Jordan, ICD; Rob Story, AD; George Ellis, Producer; Carter Nance, Accounts; Shawn Mackoff, Accounts; Amy Lyon, CD; Craig Mikes, ECD Accounts; Amy Rogers, Accounts; Blair Williams, Accounts; Meredith Nagel, B G Accounts; Ariel Quintans, Editor at Beast BRONZE – APOTHIC PALM READER TOOL I 39A – Mobile App SILVER – DESIGNATED SURVIVOR C Proof Advertising 38B – Social Media, Campaign Drew Hammond, ACD; Lane Jordan, IAD; George Ellis, CD/Writer; Jim Braglia, Project C Digital Producer; Craig Mikes, ECD John Christiano, Founder/Creative Director; Matthew Jordan, Managing Director; Andy Schlossberg, Lead Developer; Alisen Jackson, Lead Designer; Daniel Moore, Producer; Kevin Costley, ABC/Director Digital Creative BRONZE – SAN ANTONIO THRILLS GAME J 39D – Tools & Utility App Proof Advertising BRONZE – ALLSTATE: SOCIAL CAMPAIGN D Lane Jordan, IAD; George Ellis, CD/Writer; Joe Rothenberg, Animation/ 38B – Social Media, Campaign Illustrator; Craig Mikes, ECD; Rob Story, ACD T3 Carolyn Connolly, Creative Director; Ashley Lapin, Associate Creative Director; Chrissy Loehman, Associate Creative Director; Miles Gilbert, Senior Art SILVER – BANNER AD K Director; Nathan Trafford, Senior Art Director; Traci Clayton, Copywriter; C H I 40 – Banner Ad Laci Mosier, Copywriter; Emily Mitchell, Associate Art Director; Proof Advertising Josephine Branscomb, Associate Copywriter; Chris McInroy, Video Director/ Craig Mikes, ECD; Josh McGonigle, Art Director; George Ellis, CD; Joy Barnett, Editor; Nathan Smith, Director of Photography; Austin Tolin, Sound Recordist Writer; Matt Morris, Interactive Art Director

BRONZE – SLURPEE: BYOC SOCIAL E 38B – Social Media, Campaign T3 Jay Suhr, Chief Creative Officer; Denny Phillips, Creative Director; Jennifer Faber, Associate Creative Director; Israel Beer, Senior Copywriter; Katie Lang, Senior Art Director; Monique Ramos, Art Director; Allison McDaniel, Digital Artist; Annie Palgutt, Digital Artist; Kristina Doyle, Senior Producer; Sarah Brown, Producer; Bobby Strobeck, Social Strategist; Eileen Goodyear, Account Director

26 D E J K 27 ONLINE/INTERACTIVE FILM, VIDEO & SOUND

GOLD – GOODYEAR AKRON/BORN A “PLEASE RE-ELECT GERALD...PLEASE!” F 45 – Branded Content & Entertainment for Online/Interactive 51C – Television Advertising, Local, Single Spot GSD&M KC Strategies Jay Russell, Chief Creative Officer; Bill Bayne, Group Creative Director; Bill Marceau, Steve Mims, Director Group Creative Director; Brandon Curl, Associate Creative Director; Dale Austin, Associate Creative Director; Jeff Orth, Account Service Team; Cat Snyder, Account Service Team; Gigi Baffi, Account Service Team; Laura Busino, Production/Executive GOLD – BOUNTY OF EARTH Producer/Director of Production; Jack Epsteen, Production/Executive Producer/ 52A – Television Advertising, Regional/National, Single Spot GSD&M Director of Production; Helena Abbing, Print Production; Jessica Henry, Print A F Production; Jo Ella Mathis, Business Affairs Manager; Liz Hamel, Art Department/ Jay Russell, Chief Creative Officer; Marianne Malina, President; Tom Hamling, Project Management; Sara Rosales, Art Department/Project Management; Wild Group Creative Director; Tim Eger, Group Creative Director; Leigh Browne, West Films, Production Company; Edit House, Editor; Staci LeVan, Cut+Run; Nick Associate Creative Director/Copywriter; Barrett Michael, Associate Creative Smith at Finland Finish, Finish/FX; Chris Elron at Digital Domain, Sound/Mix Director/Copywriter; Jon Williamson, Associate Creative Director/Art Director; Jack Epsteen, Director of Production; Sabia Siddiqi, Account Director; Brett Meldrum, Account Supervisor; Lindsay Wakabayashi, Director of Business SILVER – THE LIVE DRIVE-THRU BASH B Affairs; Andrew Teagle, Chief Strategist; Jennifer Billiot, Strategy Director 45 – Branded Content & Entertainment for Online/Interactive GSD&M Jay Russell, Chief Creative Officer; Marianne Malina, President; Tom Hamling, GOLD – BOUNTY OF EARTH :30 G Creative Team; Tim Eger, Creative Team; Jeffrey Butterworth, Creative Team; Joel 52A – Television Advertising, Regional/National, Single Spot Williams, Creative Team; Barrett Michael, Creative Team; Greg Wyatt, Creative Team; GSD&M Joe Welbes, Creative Team; Chris Greer, Creative Team; Jack Epsteen, Production Jay Russell, Chief Creative Officer; Marianne Malina, President; Tom Hamling, Team; Jefferson Burress, Production Team; Erika McKay, Production Team; Alex Rose, Group Creative Director; Tim Eger, Group Creative Director; Leigh Browne, Production Team; Jessica Buck, Production Team; Helena Abbing, Production Team; Associate Creative Director/Copywriter; Barrett Michael, Associate Creative Carrie Hines, Account Team; Soumya Ramakrishnan, Account Team; Mark Durein, Director/Copywriter; Jon Williamson, Associate Creative Director/Art Director; B Account Team; Brett Meldrum, Account Team; Jane Conyngham, Account Team; Jack Epsteen, Director of Production; Sabia Siddiqi, Account Director; Brett Daniel Sparkman, Account Team; Alexis Warsham, Media Team; Sam Nelson, Media Meldrum, Account Supervisor; Lindsay Wakabayashi, Director of Business Team; Kelsey Caulkins, Media Team; Molly Herman, Media Team; Derek Dollahite, Affairs; Andrew Teagle, Chief Strategist; Jennifer Billiot, Strategy Director Experience Team; Maria D’Amato, Experience Team; Rye Clifton, Experience Team; Alex Roper, Support Team; Hanna Bautz, Support Team; Mac Huffman, Support Team; Morgan Semple, Support Team; Chris Frentz, Support Team; Chelsea Davis, GOLD – JEEP OLD FAITHFUL H Social Media Strategist; Chelsey Korman, Public Relations; Sara Rosales, Project 52A – Television Advertising, Regional/National, Single Spot Management Supervisor; Curiosity Shoppe, Production Company GSD&M Jay Russell, Chief Creative Officer; Ryan Carroll, Group Creative Director; Scott Brewer, Group Creative Director; Michael Page, Associate Creative Director; BRONZE – THE STRAIN: S3 / FACEBOOK CANVAS C Judd Oberly, Associate Creative Director; Jack Epsteen, Director of Production; 45 – Branded Content & Entertainment for Online/Interactive Alison Wagner, Sr. Producer; Carter Nance, Chief Client Officer; Ben Creasey, Project C Account Supervisor; Lindsay Wakabayashi, Business Affairs; Jordan Bahat, John Christiano, Founder/Creative Director; Shawnté Parker, Director/ Director; Michael Sagol, Executive Producer at Caviar; Jasper Thomlinson, Marketing/FX; Jennifer Christiano, Producer; Alisen Jackson, Lead Designer; Executive Producer at Caviar; Frank Effron, Editor/Cut+Run; Rich Rama, Dino Vindeni, Writer; Ricky Valenzuela, Designer; Joey Barrus, Associate Executive Producer/Jogger Creative Director; Andy Scholssberg, Lead Developer; Shun Smith, Developer C G H

SILVER – SHINER ACL SPONSORSHIP TV I SILVER – #CELEBRATEDD CAMPAIGN D 52A – Television Advertising, Regional/National, Single Spot 46B – Public Service, Online/Interactive Campaign McGarrah Jessee EnviroMedia James Mikus, Executive Creative Director; Michael Anderson, Creative Director; Alexandra Goldstein, Senior Copywriter; Patti Englebert, Executive Producer; Elliot Nordstrom, Copywriter; Jeff Ross, Art Director; Rabbit Foot, Production/ Michael Freberg, Creative Director; Cody Hamilton, Photographer Director; Meredith Roach, Executive Producer; Marlena Villery, Producer; Brett Eaton, Group Account Director; Kristin Youngblood, Integrator

BRONZE – ART CAN E 46B – Public Service, Online/Interactive Campaign TKO Advertising Raul Garza, Creative Director; Noe Perez, Art Direction and Design; Matt Jukam, Copywriter; Marisa Limon, Account Manager; Arts and Labor, Production; Frank + Victor Design, Development; Sarver Strategies, Strategy; mindPOP, Research 28 D E I 29 FILM, VIDEO & SOUND FILM, VIDEO & SOUND

SILVER – WANNA GET AWAY: SECRET IDENTITY A SILVER – ALL I DO IS WIN E 52A – Television Advertising, Regional/National, Single Spot 52A – Television Advertising, Regional/National, Single Spot GSD&M GSD&M Jay Russell, Chief Creative Officer; Scott Brewer, Group Creative Director; Jay Russell, Chief Creative Officer; Brent Ladd, Group Creative Director; Ryan Carroll, Group Creative Director; Lara Bridger, Group Creative Director; Lara Bridger, Group Creative Director; Will Chau, Creative Director; Mark Snow, Rusty Broome, Creative Director; James Hoke, Creative Director; Marianne Creative Director; Mike Ferrer, Creative Director; Marianne Newton, Executive Newton, Executive Producer; Alison Wagner, Producer; Carter Nance, Producer; Amy Hurt, Producer; Shawn Mackoff, Account Director; Amy Lyon, Accounts; Shawn Mackoff, Accounts; Amy Lyon, Accounts; Ana Leen, Accounts; Account Director; Patty Liendo, Account Supervisor; Elizabeth Stelling, Project Amy Rodgers, Accounts; Elizabeth Stelling, Project Management; Brian Billow, A E Manager; Rami Hachachi, Director at PrettyBird; Katie Hetland, Editor at More Director at O Positive; Jay Nelson, Editor/Cut+Run Media; Rachael Waxler, Editor at Union

SILVER – PASSWORD B SILVER – WANNA GET AWAY: SURRENDER F 52A – Television Advertising, Regional/National, Single Spot 52A – Television Advertising, Regional/National, Single Spot GSD&M GSD&M Jay Russell, Chief Creative Officer; Scott Brewer, Group Creative Director; Jay Russell, Chief Creative Officer; Scott Brewer, Group Creative Director; Ryan Ryan Carroll, Group Creative Director; Lara Bridger, Group Creative Director; Carroll, Group Creative Director; Lara Bridger, Group Creative Director; Dale Hayden Griffin, Copywriter; Lisa Donato, Art Director; Marianne Newton, Austin, Associate Creative Director; Brandon Curl, Associate Creative Director; Executive Producer; Alison Wagner, Producer; Shawn Mackoff, Account Jack Epsteen, Director of Production; Marianne Newton, Executive Producer; Director; Amy Lyon, Account Director; Blair Williams, Account Supervisor; Carter Nance, Accounts; Shawn Mackoff, Accounts; Amy Lyon, Accounts; Blair Meredith Nagel, Assistant Account Manager; Tim Godsall at Anonymous, Williams, Accounts; Meredith Nagel, Accounts; Alison Wagner, Producer; Director; Geoff Hounsel, Arcade Elizabeth Stelling, Project Management; Tim Godsall, Director at Anonymous; Geoff Hounsel, Editor at Arcade; Gizmo Rivera, VFX Supervisor/MPC

SILVER – ANY WAY C 52A – Television Advertising, Regional/National, Single Spot B F SILVER – STEAK ‘N SHAKE: SHOESHINE G GSD&M 52A – Television Advertising, Regional/National, Single Spot Jay Russell, Chief Creative Officer; Scott Brewer, Group Creative Director; GSD&M Ryan Carroll, Group Creative Director; Lara Bridger, Group Creative Director; Jay Russell, EVP/CCO; Alisa Wixom, Group Creative Director; Kris Wixom, Group Nikki Baker, Creative Director; Leslie Shaffer, Creative Director; Mark Snow, Creative Director; Brett Baker, Creative Director/Writer; Erin Stevens, Art Director; Creative Director; Michael Page, Creative Team; Judd Oberly, Creative Team; Jack Epsteen, SVP/Director of Production; Lauren Paver, Account Supervisor; Rob Lee, Producer; Shawn Mackoff, Account Director; Amy Lyon, Account Mark Durein, VP/Account Director; Joachim Back, Director; Andy McGraw, Editor; Director; Audrey Henderson, Account Manager; Elizabeth Stelling, Project Jillian English, Business Affairs Manager; Bill Wine, Executive Producer Manager; Desiree Townsend, Business Affairs; Jun Diaz, Director at Smuggler; Matthew Walsh, Editor at Cutters SILVER – MADE: DRIVEN LIKE JR. H Regional/National Television Commercial SILVER – YEAH YEAH YEAH D GSD&M 52A – Television Advertising, Regional/National, Single Spot Jay Russell, Chief Creative Officer; Bill Marceau, Group Creative Director; Bill Bayne, GSD&M Group Creative Director; Dale Austin, Art Director; Brandon Curl, Writer; Marianne Jay Russell, Chief Creative Officer; Scott Brewer, Group Creative Director; Newton, Executive Producer; Jeff Orth, Account Management; Dan Martin, Account Ryan Carroll, Group Creative Director; Lara Bridger, Group Creative Director; C G Management; Gigi Baffi, Account Management; Sara Rosales, Project Management; Leslie Shaffer, Creative Director; Nikki Baker, Creative Director; Rob Lee, Patrick Soto, Project Management; Michael Dezso, VP/Strategy Director; Producer; Shawn Mackoff, Account Director; Amy Lyon, Account Director; South Music, Music; SuperPrime Films, Production Company; Emmett Malloy, Audrey Henderson, Account Manager; Elizabeth Stelling, Project Manager; Director; Brandon Malloy, Director; Paul Kumpata at Exile, Editor Desiree Townsend, Business Affairs; Jun Diaz, Director at Smuggler; Grant Gustafson, Editor at Cutters

30 D H 31 FILM, VIDEO & SOUND FILM, VIDEO & SOUND

BRONZE – RORY A BRONZE – STEAK ‘N SHAKE: BREAKFAST F 52A – Television Advertising, Regional/National, Single Spot 52A – Television Advertising, Regional/National, Single Spot GSD&M GSD&M Jay Russell, Chief Creative Officer; Scott Brewer Sr., VP/Group Creative Jay Russell, EVP/CCO; Alisa Wixom, Group Creative Director; Kris Wixom, Group Director; Ryan Carroll Sr., VP/Group Creative Director; Christopher Colton, Creative Director; Brett Baker, Creative Director/Writer; Erin Stevens, Art Director; Creative Director/Art Director; Travis Waid, Creative Director/Writer; Tom Jack Epsteen, SVP/Director of Production; Lauren Paver, Account Supervisor; Miller, Creative Director/Writer; Alison Wagner, Sr Producer; Jeff Orth, VP/ Mark Durein, VP/Account Director; Joachim Back, Director; Andy McGraw, Editor; Account Director; David Rockwood, VP/Account Director; Sara Rosales, Project Jillian English, Business Affairs Manager; Bill Wine, Executive Producer Manager/Supervisor; Hack Studios, Editorial; Timber, Visual Effects A B F

SILVER – WANNA GET AWAY TV CAMPAIGN G BRONZE – TOO MANY STARS B 52B – Television Advertising, Regional/National Campaign 52A – Television Advertising, Regional/National, Single Spot GSD&M GSD&M Jay Russell, Chief Creative Officer; Scott Brewer, Group Creative Director; Jay Russell, Chief Creative Officer; Scott Brewer Sr., VP/Group Creative Ryan Carroll, Group Creative Director; Lara Bridger, Group Creative Director; Director; Ryan Carroll Sr., VP/Group Creative Director; Christopher Colton, Rusty Broome, Creative Team; James Hoke, Creative Team; Hayden Griffin, Creative Director/Art Director; Travis Waid, Creative Director/Writer; Alison Creative Team; Lisa Donato, Creative Team; Dale Austin, Creative Team; Wagner, Sr Producer; Jeff Orth, VP/Account Director; David Rockwood, VP/ Brandon Curl, Creative Team; Marianne Newton, Executive Producer; Alison Account Director; Sara Rosales, Project Manager/Supervisor; Hack Studios, Wagner, Producer; Carter Nance, Accounts; Shawn Mackoff, Accounts; Amy Editorial; Timber, Visual Effects Lyon, Accounts; Amy Rodgers, Accounts; Blair Williams, Accounts; Meredith Nagel, Accounts; Elizabeth Stelling, Project Manager; Jennifer Billiot, Strategist; Desiree Townsend, Business Affairs; Tim Godsall, Director for Surrender/ BRONZE – DREAMS C Password; Brian Billow, Director for Secret Identity; James Nelson, Editor; 52A – Television Advertising, Regional/National, Single Spot Geoff Hounsel, Editor GSD&M C G Jay Russell, Chief Creative Officer; Scott Brewer Sr., VP/Group Creative Director; Ryan Carroll Sr., VP/Group Creative Director; Christopher Colton, Creative Director/ SILVER – FALL CAMPAIGN H Art Director; Travis Waid, Creative Director/Writer; Michael Griffith, Sr. Art Director; 52B – Television Advertising, Regional/National Campaign Catherine Darby, Writer; Randall Kenworthy, Writer; Jeff Orth, VP/Account Director; GSD&M David Rockwood, VP/Account Director; Sara Rosales, Project Manager/Supervisor; Jay Russell, Chief Creative Officer; Scott Brewer, Group Creative Director; PGA TOUR Entertainment, Production Company Ryan Carroll, Group Creative Director; Lara Bridger, Group Creative Director; Leslie Shaffer, Creative Director; Nikki Baker, Creative Director; Rafael Serrano, Creative Director; Rob Lee, Producer; Shawn Mackoff, Account Director; BRONZE – DALY’S PLAN D Amy Lyon, Account Director; Ana Leen, Account Director; Audrey Henderson, 52A – Television Advertising, Regional/National, Single Spot Account Manager; Elizabeth Stelling, Project Management; Jun Diaz, Director at GSD&M Smuggler; Grant Gustafson, Editor at Cutters; Matthew Walsh, Editor at Cutters Jay Russell, Chief Creative Officer; Scott Brewer Sr., VP/Group Creative Director; Ryan Carroll Sr., VP/Group Creative Director; Christopher Colton, Creative Director/ Art Director; Travis Waid, Creative Director/Writer; Matthew Barker, ACD/Art BRONZE – PGA TOUR CHAMPIONS PLAYOFF CAMPAIGN I Director; Phil Davies, ACD/Writer; Bill Wine, Executive Producer; David Rockwood, 52B – Television Advertising, Regional/National Campaign VP/Account Director; Sara Rosales, Project Manager/Supervisor; Mac Eldridge, GSD&M Director; PGA TOUR Entertainment, Production Company D H Jay Russell, Chief Creative Officer; Scott Brewer Sr., VP/Group Creative Director; Ryan Carroll Sr., VP/Group Creative Director; Christopher Colton, Creative Director/ Art Director; Travis Waid, Creative Director/Writer; Matthew Barker, ACD/Art BRONZE – MONTGOMERIE VS LEHMAN E Director; Phil Davies, ACD/Writer; Bill Wine, Executive Producer; David Rockwood, 52A – Television Advertising, Regional/National, Single Spot VP/Account Director; Sara Rosales, Project Manager/Supervisor; Mac Eldridge, GSD&M Director; PGA TOUR Entertainment, Production Company Jay Russell, Chief Creative Officer; Scott Brewer Sr., VP/Group Creative Director; Ryan Carroll Sr., VP/Group Creative Director; Christopher Colton, Creative Director/ Art Director; Travis Waid, Creative Director/Writer; Matthew Barker, ACD/Art Director; Phil Davies, ACD/Writer; Bill Wine, Executive Producer; David Rockwood, VP/Account Director; Sara Rosales, Project Manager/Supervisor; Mac Eldridge, Director; PGA TOUR Entertainment, Production Company

32 E I 33 FILM, VIDEO & SOUND FILM, VIDEO & SOUND

GOLD – “YETI PRESENTS: TOOTSIE” A SILVER – HERITAGE PITSENBARGER E 55A – Internet Commercial, Single Spot 55A – Internet Commercial, Single Spot McGarrah Jessee GSD&M James Mikus, Executive Creative Director; Derek Bishop, Creative Director; Tom Gilmore, SVP Group Creative Director; Jeff Maki, VP Group Creative Tim Cole, Creative Director; Ben Steinbauer, Director; The Bear, Production; Director; Clay Hudson, Creative Director; Christopher Colton, Creative Director; TBD Post, Editor; Meredith Roach, Executive Producer; Marlena Villery, Norah Rudyk, VP Account Director; Maddie Page, Account Manager; Producer; Austin McKenna, Group Account Director; Andrea Cruz, Integrator Tommy White, Sr. Producer; Elizabeth Thompson, VP Strategy Director; Bo Bradbury, SVP Account Director A E GOLD – “YETI PRESENTS: FLIP PALLOT” B 55A – Internet Commercial, Single Spot SILVER – “THE LEAFCUTTER” F McGarrah Jessee 55A – Internet Commercial, Single Spot James Mikus, Executive Creative Director; Tim Cole, Creative Director/ McGarrah Jessee Copywriter/Art Director; Derek Bishop, Creative Director; Rabbit Foot, James Mikus, Executive Creative Director; Joel Clement, Creative Director/ Director/Production; Meredith Roach, Executive Producer; Lucky 21, Production; Writer/Art Director; Elliot Nordstrom, Copywriter/Art Director; Andy Jeff Bednarz, Director; Robert Sanchez, Music; Austin McKenna, Group Account Greenaway, Copywriter; Bruce Matchett, Art Director; Meredith Roach, Director; Andrea Cruz, Integrator Executive Producer; Marlena Villery, Producer; Austin McKenna, Group Account Director; Ryan Kitchens, Integrator; Esa Van Dusen, Integrator; Libby Anderson, Planning Director; Art&Graft, Production GOLD – “YETI PRESENTS: CHASING LIGHT” C 55A – Internet Commercial, Single Spot McGarrah Jessee SILVER – “YETI PRESENTS: 3RD AND GOAL” G James Mikus, Executive Creative Director; Tim Cole, Creative Director; Derek 55A – Internet Commercial, Single Spot Bishop, Creative Director; Rabbit Foot, Director/Production; Meredith Roach, McGarrah Jessee Executive Producer; Jeff Bednarz, Executive Producer; Scott Ballew, Executive James Mikus, Executive Creative Director; Derek Bishop, Creative Director; Elliot B F Producer; Sam Chortek, Line Producer; Mark Thomas, Director of Photography; Nordstrom, Copywriter; Tim Wheeler, Director; Scott Ballew, Executive Producer; Jesse Woods, Music; Austin McKenna, Group Account Director Farm League, Executive Producer; David Burden, Line Producer; August Thurmer, DP; Zach Anderson, Editor; Austin McKenna, Group Account Director

GOLD – “YETI PRESENTS: THE WRIGHT BOYS” D 55A – Internet Commercial, Single Spot SILVER – “YETI PRESENTS: SHOCKEY” H McGarrah Jessee 55A – Internet Commercial, Single Spot James Mikus, Executive Creative Director; Tim Cole, Creative Director; Derek McGarrah Jessee Bishop, Creative Director; Rabbit Foot, Director/Production; Meredith Roach, James Mikus, Executive Creative Director; Tim Cole, Creative Director/ Executive Producer; Jeff Bednarz, Executive Producer; Scott Ballew, Executive Copywriter/Art Director; Derek Bishop, Creative Director; Rabbit Foot, Producer; Sam Chortek, Line Producer; Mark Thomas, Director of Photography; Director/Production; Meredith Roach, Executive Producer; Jeff Bednarz, Jesse Woods, Music; Austin McKenna, Group Account Director Director; Lucky 21, Production; Sam Chortek, Line Producer; Justin Tapp, Music; Austin McKenna, Group Account Director; Andrea Cruz, Integrator

C G

34 D H 35 FILM, VIDEO & SOUND FILM, VIDEO & SOUND

SILVER – CHIPOTLE INGREDIENTS REIGN LAUNCH A BRONZE – ANY WAY RESPONSE VIDEO E 55A – Internet Commercial, Single Spot 55A – Internet Commercial, Single Spot GSD&M GSD&M Jay Russell, Chief Creative Officer; Ryan Carroll, Group Creative Director; Scott Jay Russell, Chief Creative Officer; Scott Brewer, Group Creative Director; Ryan Brewer, Group Creative Director; Matt Barker, Associate Creative Director; Phil Carroll, Group Creative Director; Lara Bridger, Group Creative Director; Leslie Davies, Associate Creative Director; Ryan Warner, Creatives; Chase Stevens, Shaffer, Creative Director; Nikki Baker, Creative Director; Marianne Newton, Creatives; Jack Epsteen, Director of Production; Becky Carrel, Sr. Producer; Executive Producer; Lauren Beightler, Producer; Shawn Mackoff, Account Laura Busino, Production; Kate Blair, Production; Coley Platt, Accounts; Jodi Director; Amy Lyon, Account Director; Audrey Henderson, Account Manager; Bucciarelli, Accounts; Chelsea Ross, Accounts; Cat Snyder, Accounts; Maria A G Elizabeth Stelling, Project Manager; Desiree Townsend, Business Affairs; Roepke, Project Manager; Jennifer Billiot, Kelly Grant Agency; Linda Nhan, Jason Uson, Editor at Foundation Kelly Grant Agency; Kirk Kelly, House Special; Lourri Hammack, House Special; Karly Richter, House Special; Gee Staughton, House Special; Cam Williams, House Special; Rex Carter, House Special; John Connolly, Future Perfect BRONZE – YEAH YEAH YEAH RESPONSE VIDEO F 55A – Internet Commercial, Single Spot GSD&M SILVER – CHIPOTLE INGREDIENTS REIGN: AVOCADO B Jay Russell, Chief Creative Officer; Scott Brewer, Group Creative Director; Ryan 55A – Internet Commercial, Single Spot Carroll, Group Creative Director; Lara Bridger, Group Creative Director; Leslie GSD&M Shaffer, Creative Directors; Nikki Baker, Creative Directors; Marianne Newton, Jay Russell, Chief Creative Officer; Ryan Carroll, Group Creative Director; Scott Executive Producer; Lauren Beightler, Producer; Shawn Mackoff, Account Brewer, Group Creative Director; Matt Barker, Associate Creative Director; Phil Director; Amy Lyon, Account Director; Audrey Henderson, Account Manager; Davies, Associate Creative Director; Ryan Warner, Creatives; Chase Stevens, Elizabeth Stelling, Project Manager; Desiree Townsend, Business Affairs; Creatives; Jack Epsteen, Director of Production; Becky Carrel, Sr. Producer; Jason Uson, Editor at Foundation Laura Busino, Production; Kate Blair, Production; Coley Platt, Accounts; Jodi Bucciarelli, Accounts; Chelsea Ross, Accounts; Cat Snyder, Accounts; Maria Roepke, Project Manager; Jennifer Billiot, Kelly Grant Agency; Linda Nhan, BRONZE – YAKTRAX OH SLIP ADVENTURE FEMALE G B H Kelly Grant Agency; Kirk Kelly, House Special; Lourri Hammack, House Special; 55A – Internet Commercial, Single Spot Karly Richter, House Special; Gee Staughton, House Special; Cam Williams, Archer Malmo House Special; Rex Carter, House Special; John Connolly, Future Perfect Matt Rand, CD; Cedric Guerrin, Sr. Art Director; Dan Crumrine, Sr. Copywriter; Scott Chalkley, Copywriter; Laura Jackson, Copywriter; Jake Kovnat, Director/ DP; John Markham, Editor/Producer SILVER – CHIPOTLE INGREDIENTS REIGN: BEAN C 55A – Internet Commercial, Single Spot GSD&M BRONZE – YAKTRAX OH SLIP URBAN FEMALE H Jay Russell, Chief Creative Officer; Ryan Carroll, Group Creative Director; Scott 55A – Internet Commercial, Single Spot Brewer, Group Creative Director; Matt Barker, Associate Creative Director; Phil Archer Malmo Davies, Associate Creative Director; Ryan Warner, Creatives; Chase Stevens, Matt Rand, CD; Cedric Guerrin, Sr. Art Director; Dan Crumrine, Sr. Copywriter; Creatives; Jack Epsteen, Director of Production; Becky Carrel, Sr. Producer; Scott Chalkley, Copywriter; Laura Jackson, Copywriter; Jake Kovnat, Director/ Laura Busino, Production; Kate Blair, Production; Coley Platt, Accounts; Jodi DP; John Markham, Editor/Producer Bucciarelli, Accounts; Chelsea Ross, Accounts; Cat Snyder, Accounts; Maria Roepke, Project Manager; Jennifer Billiot, Kelly Grant Agency; Linda Nhan, Kelly Grant Agency; Kirk Kelly, House Special; Lourri Hammack, House Special; BRONZE – YAKTRAX OH SLIP URBAN MALE I Karly Richter, House Special; Gee Staughton, House Special; Cam Williams, C D I 55A – Internet Commercial, Single Spot House Special; Rex Carter, House Special; John Connolly, Future Perfect Archer Malmo Matt Rand, CD; Cedric Guerrin, Sr. Art Director; Dan Crumrine, Sr. Copywriter; Scott Chalkley, Copywriter; Laura Jackson, Copywriter; Jake Kovnat, Director/ SILVER – WANNA GET AWAY SURRENDER INTERNET D DP; John Markham, Editor/Producer 55A – Internet Commercial, Single Spot GSD&M Jay Russell, Chief Creative Officer; Scott Brewer, Group Creative Director; Ryan SILVER – AIR FORCE SPECIAL OPERATIONS J Carroll, Group Creative Director; Lara Bridger, Group Creative Director; Dale 55B – Internet Commercial Campaign Austin, Associate Creative Director; Brandon Curl, Associate Creative Director; GSD&M Jack Epsteen, Director of Production; Marianne Newton, Executive Producer; Tom Gilmore, SVP Group Creative Director; Jeff Maki, VP Group Creative Carter Nance, Accounts; Shawn Mackoff, Accounts; Amy Lyon, Accounts; Blair Director; Cheyenne Gallion, Creative Director; Shannon Hollsten, Sr. Writer; Williams, Accounts; Meredith Nagel, Accounts; Alison Wagner, Producer; Derek Dollahite, Director of Experience; Norah Rudyk, VP Account Director; Elizabeth Stelling, Project Management; Tim Godsall, Director at Anonymous; Elizabeth Thompson, VP Strategy Director; Bo Bradbury, SVP Account Director; Geoff Hounsel, Editor at Arcade; Gizmo Rivera, VFX Supervisor/MPC Elissa Pate, Account Supervisor; Bethany Newman, Sr. Producer; Tommy White, Sr. Producer; Media Monks, Production 36 E F J 37 FILM, VIDEO & SOUND FILM, VIDEO & SOUND

SILVER – YAKTRAX OH SLIP A SILVER – THE BREAKFAST CLUB WELCOME VIDEO G 55B – Internet Commercial Campaign 60 – Branded Content & Entertainment for Online, Non-Broadcast Archer Malmo Greatest Common Factory Matt Rand, CD; Cedric Guerrin, Sr. Art Director; Dan Crumrine, Sr. Copywriter; John Trahar, Director; Karen Jacobs, Executive Producer; Zach Rener, Creative; Scott Chalkley, Copywriter; Laura Jackson, Copywriter; Jake Kovnat, Director/ Tyler Crelia, Editor DP; John Markham, Editor/Producer

A BRONZE – UPS: WISHES DELIVERED 2016 H SILVER – MOUSER INNOVATION LAB VIDEOS B 61 – Branded Content & Entertainment for Online Campaign D G 55B – Internet Commercial Campaign T3 Proof Advertising Aaron Cacali, Creative Director; Jen Smith, Associate Creative Director; Craig Mikes, ECD; George Ellis, CD/Writer; Drew Hammond, ACD; Vicki Russel, Devin Brown, Senior Copywriter; Iva Zugic, Senior Art Director; Emma Parry, Exec Producer; Sparky Witte, Suit; Curiosity Shop, Production; Staci LeVan, Senior Copywriter; Lauren D’Aloisio, Art Director; Jill Runyon, Group Account Cut+Run Editorial; Finland Finish, Video Post Director; Lyndsey Wilson, Account Supervisor; Allyson Mays, Senior Producer; Michelle Smolik, Producer; David Serota, Director at Dokument Films; Ben Chappell, Director at One at Optimus BRONZE – LEMI SHINE CAMPAIGN C 55B – Internet Commercial Campaign McGarrah Jessee GOLD – REBUILD HOPE I James Mikus, Executive Creative Director; Michael Anderson, Creative Director; 66 – Public Service, Television Commercial Kevin Dunleavy, Copywriter; Ross Aboud, Art Director; Two Shot West, Production; Sanders\Wingo Scott Rice, Director; HUM, Music; Taylor Lyman, Group Account Director; Shanteka Sigers, Executive Creative Director; Rhonda Doré, Group Creative Nick Schulte, Integrator; Marlena Villery, Producer; Mike Schmidt, Planner Director/Copywriter; Lilia Alvarez, Senior Art Director; Sergio Gomez, Art Director; Celisse Villagrana, Designer/Typographer; Ryan Martinez, Director/ Director of Photography/Editor/Sound; Sondra Jones, Project Manager; B I BRONZE – YAKTRAX OH SLIP :30 D Perla Maldonado, Account Service; Edward Algarin, Account Service; Steven 55B – Internet Commercial Campaign Mansfield, Junior Copywriter; Valeria Hernandez, Transcreation; Marco Rosales, Archer Malmo Transcreation; Memo Correa, Set Advisor Matt Rand, CD; Cedric Guerrin, Sr. Art Director; Dan Crumrine, Sr. Copywriter; Scott Chalkley, Copywriter; Laura Jackson, Copywriter; Jake Kovnat, Director/ DP; John Markham, Editor/Producer BRONZE – ONLY A BABY TV J 66 – Public Service, Television Commercial Sherry Matthews Advocacy Marketing

BRONZE – CHIPOTLE INGREDIENTS REIGN E Rich Terry, Copywriter/Creative Director; Matt Mowat, Art Director; 55B – Internet Commercial Campaign Angie Nelson, Producer; Eric Steinman, Director; Charlie Uniform Tango, VFX; GSD&M Tequila Mockingbird, Music; Marty Lester, Audio Jay Russell, Chief Creative Officer; Ryan Carroll, Group Creative Director; Scott Brewer, Group Creative Director; Matt Barker, Associate Creative Director; Phil GOLD – LAKE DUDES ANIMATED ONLINE VIDEO K Davies, Associate Creative Director; Ryan Warner, Creatives; Chase Stevens, 70 – Public Service Campaign Creatives; Jack Epsteen, Director of Production; Becky Carrel, Sr. Producer; Sherry Matthews Advocacy Marketing Laura Busino, Production; Kate Blair, Production; Coley Platt, Accounts; Jodi C E H J Tom Grodek, Account Director/Animation/VO; Rich Terry, Creative Director/ Bucciarelli, Accounts; Chelsea Ross, Accounts; Cat Snyder, Accounts; Maria Copywriter; Charles Webre, Creative Director; Angie Nelson, Producer; Roepke, Project Manager; Jennifer Billiot, Kelly Grant Agency; Linda Nhan, Marty Lester, Audio Kelly Grant Agency; Kirk Kelly, House Special; Lourri Hammack, House Special; Karly Richter, House Special; Gee Staughton, House Special; Cam Williams, House Special; Rex Carter, House Special; John Connolly, Future Perfect

SILVER – KATE AND HEATHER F 58A – Branded Content & Entertainment for Online, Single Entry GSD&M Nikki Baker, Creative Director; Leslie Shaffer, Creative Director; Sabia Siddiqi, VP Account Director; Alison Wagner, Senior Producer; Heather Apple, Senior Writer; Kate Griffiths, Art Director; Elizabeth Brown, Account Supervisor; Nancy Ryan, SVP Account Director; Rob Handy, Producer

38 F K 39 CROSS PLATFORM CROSS PLATFORM

SILVER – DOMAIN NORTHSIDE A SILVER – CHIPOTLE INGREDIENTS REIGN LAUNCH E 72C – Integrated Advertising Campaign, Consumer Campaign, Local 72D – Integrated Advertising Campaign, Consumer Campaign, Regional/National Greatest Common Factory GSD&M John Trahar, Creative Director; Karen Jacobs, Producer; Amy Hurt, Producer; Jay Russell, Chief Creative Officer; Ryan Carroll, Group Creative Director; Scott Zach Rener, Copywriter; Katie Johnson, Art Director; Becca Clason, Letterer Brewer, Group Creative Director; Matt Barker, Associate Creative Director; Phil Davies, Associate Creative Director; Ryan Warner, Creatives; Chase Stevens, Creatives; Jack Epsteen, Director of Production; Becky Carrel, Sr. Producer; SILVER – KMFA ON KEY OFF BEAT CAMPAIGN B Laura Busino, Production; Kate Blair, Production; Coley Platt, Accounts; Jodi 72C – Integrated Advertising Campaign, Consumer Campaign, Local A E Bucciarelli, Accounts; Chelsea Ross, Accounts; Cat Snyder, Accounts; Maria Archer Malmo Roepke, Project Manager; Jennifer Billiot, Kelly Grant Agency; Linda Nhan, Matt Rand, CD; Cat Albritton, Sr. Art Director; Dan Crumrine, Sr. Copywriter; Kelly Grant Agency; Kirk Kelly, House Special; Lourri Hammack, House Special; Diana Hopkins, Sr. Account Manager; Kong Wee, Illustrator; Randal Ford, Karly Richter, House Special; Gee Staughton, House Special; Cam Williams, Photographer; Abhi Shamsunder, Director of Technology; Nick Welp, House Special; Rex Carter, House Special; John Connolly, Future Perfect Developer; Adam Hite, Developer

GOLD – ALIENWARE BRAND EVOLUTION F SILVER – THE JOURNEY OF WATER C WHATEVER 73 – Integrated Advertising Campaign, Brand Identity 72C – Integrated Advertising Campaign, Consumer Campaign, Local MAKES Dell Blue EnviroMedia YOU FEEL David Eiben, Managing Director; Seth Perisho, Creative Director; Paige Alexandra Goldstein, Senior Copywriter; Patti Englebert, Executive Producer; ™ Gregory, Associate Creative Director; Casey Anderson, Art Director; Michael Freberg, Creative Director; CHRLX, Production Company; BEAUTIFUL Kevin Stich, Designer; Santa Hernandez, Designer; Austin Edwards, Designer; Pull, Music/Sound Design Maybe a sweaty workout makes you feel beautiful. Or a pint of Julio Lopez, Designer; Paulomi Pratap, Designer; Cristina Reyna-Neel, Writers; ice cream does the trick. Or both. If you’re into no makeup, cool.

If you’re into full foundation, that works, too. Smile if you want, Peter Hofstad, Writers; Zach Stevens, Writers; Stuart Freeman, Writers; but not because someone told you to. Nobody else can tell you what Adam Troyak, Strategy & Account Planning; Addie Oscher, Strategy & Account makes you feel beautiful. That’s the thing about a feeling—it’s all yours. GOLD – WHATEVER MAKES YOU FEEL BEAUTIFUL D Planning; Adrian Feil, Project Manager; Chris Profera, Photography; Megan B 72D – Integrated Advertising Campaign, Consumer Campaign, Regional/National Murray, Producer (Photography); Alfredo Marco Pradil, Typographer at Hanken GSD&M Design Co.; Tracy McGoldrick, Photo/CGI/Ex.Producer

Nikki Baker, Creative Director; Leslie Shaffer, Creative Director; Sabia Siddiqi, walgreens.com/beauty VP Account Director; Alison Wagner, Senior Producer; Heather Apple, Senior Writer; Kate Griffiths, Art Director; Elizabeth Brown, Account Supervisor; ©2016 Walgreen Co. All rights reserved. ©HDIP, Inc. SILVER – DEEDS NOT WORDS BRAND IDENTITY G Nancy Ryan, SVP Account Director; Rob Handy, Producer 73 – Integrated Advertising Campaign, Brand Identity Guerilla Suit Luigi Maldonado, Art Director/Designer

F

40 C D G 41 CROSS PLATFORM CROSS PLATFORM

BRONZE – ORCHARD RIDGE IDENTITY CAMPAIGN A SILVER – ALIENWARE “WE’RE GAME” D 73 – Integrated Advertising Campaign, Brand Identity 74 – Integrated Advertising Campaign, Branded Content White Hat Agency Dell Blue Jim Strachan, Creative Director; Matt Carlsen, Creative Lead; David Eiben, Managing Director; Seth Perisho, Creative Director/Writer; Paige Joseph Wagar, Art Director Gregory, Associate Creative Director; Casey Anderson, Art Director; Jeff Steinhouse, Art Director; Santa Hernandez, Designer; Austin Edwards, Designer; Paulomi Pratap, Designer; Chris Profera, Photography; Christie Tomich, Producer; Megan Murray, BRONZE – SOUND ON SOUND FEST EVENT BRANDING B Producer; Dan Bailey, Producer; Matt Chauncey, Director/DP; Zach Stevens, Writer; 73 – Integrated Advertising Campaign, Brand Identity Stuart Freeman, Writer; Steve Perkins, Post Production Supervisor; Aaron Castillo, Guerilla Suit Editor; Adrian Feil, Project Manager Luigi Maldonado, Co-Art Director/Designer; Erick Montes, Co-Art Director/Designer BRONZE – BLIMPWORTHY E 74 – Integrated Advertising Campaign, Branded Content SILVER – AIR FORCE SPECIAL OPERATIONS C GSD&M 74 – Integrated Advertising Campaign, Branded Content Jay Russell, Chief Creative Officer; Bill Marceau, Group Creative Director/AD; GSD&M Kris Wixom, Group Creative Director/AD; Bill Bayne, Group Creative Director/ Tom Gilmore, SVP Group Creative Director; Jeff Maki, VP Group Creative Writer; Alisa Wixom, Group Creative Director/Writer; Dale Austin, Art Director; Director; Cheyenne Gallion, Creative Director; Shannon Hollsten, Sr. Writer; Brandon Curl, Writer; Laura Busino, Production; Jack Epsteen, Production; Derek Dollahite, Director of Experience; Norah Rudyk, VP Account Director; Maureen Barry, Account Management; Jeff Orth, Account Management; Cat Elizabeth Thompson, VP Strategy Director; Bo Bradbury, SVP Account Director; Snyder, Account Management; Gigi Baffi, Account Management; Katherine Elissa Pate, Account Supervisor; Bethany Newman, Sr. Producer; Tommy LaViscount, Account Management; John D’Acierno, Strategic Planning; White, Sr. Producer; Lane Robertson, Sr. Database Operations Supervisor Nicholas Howard, Strategic Planning; Jo Ella Mathis, Business Affairs/Project Management; Melody Parsons, Business Affairs/Project Management; Christina Contreras, Business Affairs/Project Management; Butter, Music; Electric A blimp•worthy Theatre Collective, Graphics/FX; Chris Catanach at Cartel, Editor

BRONZE – MADE F 74 – Integrated Advertising Campaign, Branded Content GSD&M Jay Russell, Chief Creative Officer; Bill Marceau, Group Creative Director; Bill Bayne, @Goodyear Goodyear

Goodyear.com ©2016 The Goodyear Tire & Rubber Company. All Rights Reserved. Group Creative Director; Dale Austin, Art Director; Brandon Curl, Writer; Marianne D E Newton, Executive Producer; Jeff Orth, Account Management; Dan Martin, Account Management; Gigi Baffi, Account Management; Sara Rosales, Project Management; Patrick Soto, Project Management; Michael Dezso, VP/Strategy Director; South Music, Music; SuperPrime Films, Production Company; Emmett Malloy, Director; Brandon Malloy, Director; Paul Kumpata at Exile, Editor

battle•tested BRONZE – DEGREES OF PERFECT G 74 – Integrated Advertising Campaign, Branded Content is a registered trademark of the National Association for Stock Car Auto Racing, Inc. © 2016 Hendrick Motorsports, LLC ® is a registered trademark of the National Association for Stock Car Auto Racing, Inc. © 2016 Hendrick Motorsports, LLC ® GSD&M Kyle Mitchell, Associate Creative Director/AD; Claire Tudor, Account Supervisor; Maria D’Amato, ACD/Experience Design; Bill Marceau, Group Creative Director/AD; ©2016 The Goodyear Tire & Rubber Company. All Rights Reserved. NASCAR & Rubber Company. ©2016 The Goodyear Tire

©2016 The Goodyear Tire & Rubber Company. All rights reserved. NASCAR & Rubber Company. ©2016 The Goodyear Tire Kris Wixom, Group Creative Director/AD; Alisa Wixom, Group Creative Director/ made•great Writer; Kelly Grant, VP/Sr. Print Producer; Mark Durein, VP/Account Director; Jon Miller, Writer; John D’Acierno, VP/Strategy Director

EVERYTHING WE LEARN EVERYTHING WE LEARN MAKING TIRES FOR DALE JR. MAKING TIRES FOR DALE JR. INSPIRES WHAT WE ROLL INTO YOURS. INSPIRES WHAT WE ROLL INTO YOURS.

Goodyear.com/Racing @GoodyearRacing Goodyear.com/Racing @GoodyearRacing 42 B C F G 43 CROSS PLATFORM CROSS PLATFORM

GOLD – GOODYEAR AKRON/BORN A 75 – Online/Interactive Campaign SILVER – EVERY OTHER DAY CAMPAIGN D GSD&M 76 – Public Service, Integrated Media Campaign Scott Van Osdol Photography Jay Russell, Chief Creative Officer; Bill Bayne, Group Creative Director; Bill Marceau, Group Creative Director; Brandon Curl, Associate Creative Director; Scott Van Osdol, Producer/Photographer/Copywriter; Paul Pryor, Director/ Dale Austin, Associate Creative Director; Jeff Orth, Account Service Team; Producer at The Noble Lab; Ryan O’Connor, Director/Producer at The Noble Cat Snyder, Account Service Team; Gigi Baffi, Account Service Team; Laura Lab; Russel Pryor, Director/Producer at The Noble Lab; Susan Rosenzweig, Busino, Production/Executive Producer/Director of Production; Jack Epsteen, Creative Director/Copywriter; Kaitlyn Pleasants, Social Media Director; Production/Executive Producer/Director of Production; Helena Abbing, Print A Cami Power, Social Media Manager Production; Jessica Henry, Print Production; Jo Ella Mathis, Business Affairs Manager; Liz Hamel, Art Department/Project Management; Sara Rosales, Art SILVER – ARCHER MALMO TORTILLA BENDITA E Department/Project Management; Wild West Films, Production Company; Edit 78B – Advertising Industry Self-Promotion, Integrated Media Campaign House, Editor; Staci LeVan, Cut+Run; Nick Smith at Finland Finish, Finish/FX; Archer Malmo Chris Elron at Digital Domain, Sound/Mix Matt Rand, CD; Laura Jackson, Copywriter; Cedric Guerrin, Sr. Art Director; Kelsey O’Briant, Art Director; Cat Albritton, Sr. Art Director; Dan Crumrine, GOLD – 7-ELEVEN: 7ELECTION CAMPAIGN B Sr. Copywriter; Heidi Press, Project Manager; Abhi Shamsunder, Director of 75 – Online/Interactive Campaign Technology; Adam Hite, Developer; Madesyn Don, Account Service; T3 Colin Gilligan, VP Strategy and Social; Katie Santos, Account Manager Jay Suhr, Chief Creative Officer; Denny Phillips, Creative Director; Jennifer Faber, Associate Creative Director; Israel Beer, Senior Copywriter; Monique Ramos, Art Director; Caleb Sawyer, Motion Graphics Director; John LaPrime, Motion Graphics Designer; Allison McDaniel, Digital Artist; Annie Palgutt, Digital Artist; Kristina Doyle, Sr. Producer; Sarah Brown, Producer; Bobby Strobeck, Social Strategist

GOLD – SLURPEE 50 CAMPAIGN C 75 – Online/Interactive Campaign T3 Jay Suhr, Chief Creative Officer; Denny Phillips, Creative Director; Jennifer Faber, Associate Creative Director; Lauren Moreno, Senior Art Director; D Monique Ramos, Art Director; Erin Schwarzbach, Senior Copywriter; Israel Beer, Senior Copywriter; Caleb Sawyer, Motion Graphics Director; John LaPrime, Motion Graphics Designer; Bobby Strobeck, Social Strategist; Kristina Doyle, Producer; Eileen Goodyear, Account Director

B

44 C E 45 Real Rider Lingo Copywriting: Social Media

Real Rider Lingo Real Rider Lingo Copywriting: Social Media Copywriting: Social Media

CHALLENGE Increase engagement with Allstate Motorcycle on Facebook, their primary social channel.

INSIGHT From the gearheads and thrill seekers to the commuters and Real Rider Lingo weekend warriors, motorcycle riders have a unique culture. And while Copywriting: Social Media they may ride for different reasons, they all share the same passion and distinctive dialect.

SOLUTION On a platform where most other insurance companies attempt to lecture or scare riders, we decided to speak their language—literally. Real Rider Lingo is an ongoing Facebook content series celebrating the unique culture and lexicon of this passionate group. The highly shareable, newly-created vocabulary words play on universal truths every riderCHALLENGE has felt and understands, helping CHALLENGE communicate that Allstate Motorcycle truly “gets” riders and their lifestyle. The series quickly became Increase a favoriteengagement among with riders Allstate with Motorcyclethe content on being Facebook, some of their Increase engagement with Allstate Motorcycle on Facebook, their the most engagingprimary posts social of the channel. year. primary social channel.

INSIGHT INSIGHT From the gearheads and thrill seekers to the commuters and From the gearheads and thrill seekers to the commuters and weekend warriors, motorcycle riders have a unique culture. And while weekend warriors, motorcycle riders have a unique culture. And while REALthey may rideRIDER for different LINGO reasons, theySERIES all share the same passion they may ride for different reasons, they all share the same passion and distinctive dialect. and distinctive dialect.

SOLUTION SOLUTION On a platform where most other insurance companies attempt to lecture or On a platform where most other insurance companies attempt to lecture or scare riders, we decided to speak their language—literally. Real Rider Lingo is an scare riders, we decided to speak their language—literally. Real Rider Lingo is an ongoing Facebook content series celebrating the unique culture and lexicon of ongoing Facebook content series celebrating the unique culture and lexicon of this passionate group. The highly shareable, newly-created vocabulary words this passionate group. The highly shareable, newly-created vocabulary words play on universal truths every rider has felt and understands, helping play on universal truths every riderCHALLENGE has felt and understands, helping communicate that Allstate Motorcycle truly “gets” riders and their lifestyle. The communicate that Allstate Motorcycle truly “gets” riders and their lifestyle. The series quickly became a favorite among riders with the content being some of series quickly became Increase a favoriteengagement among with riders Allstate with Motorcyclethe content on being Facebook, some of their the most engaging posts of the year. the most engagingprimary posts social of the channel. year.

INSIGHT From the gearheads and thrill seekers to the commuters and weekend warriors, motorcycle riders have a unique culture. And while MOTORCICLE REAL RIDER LINGOWINDCONDITIONER SERIES REALthey may rideRIDER for different LINGO reasons, theySERIES all share the same passion and distinctive dialect.

SOLUTION On a platform where most other insurance companies attempt to lecture or scare riders, we decided to speak their language—literally. Real Rider Lingo is an ongoing Facebook content series celebrating the unique culture and lexicon of this passionate group. The highly shareable, newly-created vocabulary words play on universal truths every rider has felt and understands, helping communicate that Allstate Motorcycle truly “gets” riders and their lifestyle. The series quickly became a favorite among riders with the content being some of the most engaging posts of the year.

BIKETURNALMOTORCICLE DOPPELHOGGERWINDCONDITIONER MOTORCICLE REAL RIDER LINGOWINDCONDITIONER SERIES

ELEMENTS OF ADVERTISING ELEMENTS OF ADVERTISING

GOLD – BOUNTY OF EARTH GOLD – SLURPEE 50 LOGO C 79 – Copywriting 80 – Logo Design GSD&M T3 Jay Russell, Chief Creative Officer; Marianne Malina, President; Tom Hamling, Jay Suhr, Chief Creative Officer; Denny Phillips, Creative Director; John Group Creative Director; Tim Eger, Group Creative Director; Leigh Browne, Livingston, Associate Creative Director; Kristina Doyle, Producer; Associate Creative Director/Copywriter; Barrett Michael, Associate Creative Eileen Goodyear, Account Director; Brooke Schuler, Account Supervisor; Director/Copywriter; Jon Williamson, Associate Creative Director/Art Director; John Roberts, Account Executive Jack Epsteen, Director of Production; Sabia Siddiqi, Account Director; Brett EPIPHANAIGHWAYBIKETURNAL COMRIDERYDOPPELHOGGER BIKETURNALMOTORCICLE DOPPELHOGGERWINDCONDITIONER Meldrum, Account Supervisor; Lindsay Wakabayashi, Director of Business A Affairs; Andrew Teagle, Chief Strategist; Jennifer Billiot, Strategy Director GOLD – DRIFTWOOD RECOVERY LOGO D 80 – Logo Design Screamer Co. GOLD – BOUNTY OF EARTH :30 Scott Creamer, Creative Director; Jody Laney, Art Director; 79 – Copywriting Ruben Perez, Project Manager GSD&M Jay Russell, Chief Creative Officer; Marianne Malina, President; Tom Hamling, Group Creative Director; Tim Eger, Group Creative Director; Leigh Browne, SILVER – JENKINS BRAND IDENTITY E Associate Creative Director/Copywriter; Barrett Michael, Associate Creative 80 – Logo Design Director/Copywriter; Jon Williamson, Associate Creative Director/Art Director; Hunt, Gather Jack Epsteen, Director of Production; Sabia Siddiqi, Account Director; Brett Lynna Bartosh, Design Director; Kathy Horn, Creative Director; Meldrum, Account Supervisor; Lindsay Wakabayashi, Director of Business Heather Beckel Luecke, Account Director

Affairs; Andrew Teagle, Chief Strategist; Jennifer Billiot, Strategy Director MOTOVATOREPIPHANAIGHWAY FALL-THROTTLECOMRIDERY EPIPHANAIGHWAYBIKETURNAL COMRIDERYDOPPELHOGGER

SILVER – HUNT, GATHER BRAND IDENTITY F BRONZE – ALLSTATE: REAL RIDER LINGO A 80 – Logo Design B F G 79 – Copywriting Hunt, Gather T3 Keith Davis Young, Designer; Erik Horn, Creative Director; Carolyn Connolly, Creative Director; Chrissy Loehman, Associate Creative Director; Kathy Horn, Creative Director Laci Mosier, Copywriter; Brad Wethington, Art Director; Emily Mitchell, Associate Art Director; Josephine Branscomb, Associate Copywriter BRONZE – ALIENWARE LOGO & LOCKUP G 80 – Logo Design BRONZE – EXPERIENCE THE WONDERS B Dell Blue 79 – Copywriting David Eiben, Managing Director; Seth Perisho, Creative Director; Casey Envision Creative Group Anderson, Art Director; Kevin Stich, Senior Designer; Austin Edwards, Designer; Adrian Feil, Project Manager Rachael Hellman, Copywriter THANKSREVVINGMOTOVATOR GRIPERFECTIONFALL-THROTTLE MOTOVATOREPIPHANAIGHWAY FALL-THROTTLECOMRIDERY

BRONZE – CHIPOTLE INGREDIENTS REIGN LAUNCH BRONZE – ARCHER MALMO TORTILLA BENDITA LOGO H 79 – Copywriting 80 – Logo Design GSD&M Archer Malmo Jay Russell, Chief Creative Officer; Ryan Carroll, Group Creative Director; Scott D H I Matt Rand, CD; Kelsey O’Briant, Art Director Brewer, Group Creative Director; Matt Barker, Associate Creative Director; Phil Davies, Associate Creative Director; Ryan Warner, Creatives; Chase Stevens, Creatives; Jack Epsteen, Director of Production; Becky Carrel, Sr. Producer; BRONZE – CENTRAL TEXAS FOOD BANK LOGO I Laura Busino, Production; Kate Blair, Production; Coley Platt, Accounts; Jodi one-color version social media monograms 80 – Logo Design Bucciarelli, Accounts; Chelsea Ross, Accounts; Cat Snyder, Accounts; Maria Screamer Co. Roepke, Project Manager; Jennifer Billiot, Kelly Grant Agency; Linda Nhan, Scott Creamer, Creative Director; Jody Laney, Art Director; one-color version social media monograms Kelly Grant Agency; Kirk Kelly, House Special; Lourri Hammack, House Special; Dan Wehmeier, Project Manager

Karly Richter, House Special; Gee Staughton, House Special; Cam Williams, IRONREINSTHANKSREVVING RIDÉNCOREGRIPERFECTION THANKSREVVINGMOTOVATOR GRIPERFECTIONFALL-THROTTLE House Special; Rex Carter, House Special; John Connolly, Future Perfect BRONZE – PRESERVATION TEXAS LOGO SYSTEM J 80 – Logo Design lookthinkmake

historical Texas architect monograms Central Texas Food Bank focuses on ending food insecurity in Central Texas through the distribution of healthy, nutritious food to their network of 250 partner agencies. historical Texas architect monograms 46 C E J 47

preserved building typology icons

BUGFACEIRONREINS HOGHUGRIDÉNCORE IRONREINSTHANKSREVVING RIDÉNCOREGRIPERFECTION

Driftwood Recovery is drug and alcohol recovery center that focuses on the “dichotomy of personal surrender,” a treatment philosophy where residents must let go of everything they think they know in orderPreservation to Texas: effectively Logo System battle their addiction.

Preservation Texas is a state-wide nonprofit organization that advocates for the preservation of historical sites across Texas. The organization is involved in awareness, education, and fundraising for endangered buildings and formations across the state, working with local populations, civic leaders, state legislators, and national historic preservation organizations. preserved building typology icons

Preservation Texas: Logo System

SNOWMOBIKE BUGFACE HOGHUG BUGFACEIRONREINS HOGHUGRIDÉNCORE Preservation Texas is a state-wide nonprofit organization that advocates for the preservation of historical sites across Texas. The organization is involved in awareness, education, and fundraising for endangered buildings and formations across the state, working with local populations, civic leaders, state legislators, and national historic preservation organizations.

SERIES RESULTS

SNOWMOBIKE BUGFACE SNOWMOBIKE HOGHUG

SERIES RESULTS SERIES RESULTS Celebrating 50 years of keeping riders riding.

SNOWMOBIKE

SERIES RESULTS Celebrating 50 years of keeping riders riding. Celebrating 50 years of keeping riders riding.

Celebrating 50 years of keeping riders riding. ELEMENTS OF ADVERTISING ELEMENTS OF ADVERTISING

BRONZE – AMERICAN HEART ASSOCIATION INFOGRAPHICS A BRONZE – BIG BEND RANCH RODEO COWBOY AT DAWN H 81 – Infographic 83B – Photography, Color, Single Proof Advertising Scott Van Osdol Photography Craig Mikes, ECD; Chris Matthews, Designer; Jenna Lindstrom, Writer Scott Van Osdol, Photographer

BRONZE – KMFA ON KEY OFF BEAT METRONOME B SILVER – DELL MONITOR WALLPAPER PHOTOGRAPHY I 82A – Illustration, Single 83D – Photography Campaign Archer Malmo Dell Blue E F Matt Rand, CD; Kong Wee, Illustrator; Cat Albritton, Sr. Art Director David Eiben, Managing Director; Seth Perisho, Creative Director; Bryan Kuntz, Photographer; Megan Murray, Producer; Casey Anderson, Art Director; Tracy McGoldrick, Photo/CGI/Ex Producer SILVER – PROPHECY: ILLUSTRATION SERIES C 82B – Illustration, Series Proof Advertising BRONZE – BREASTFEEDING SKIN-TO-SKIN CAMPAIGN J Drew Hammond, ACD; Craig MIkes, ECD; Jeff Wack, Illustrator 83D – Photography Campaign Sherry Matthews Advocacy Marketing Terry Vine Photography, Photographer; Gretchen Hicks, Creative Director; GOLD – KMFA ON KEY OFF BEAT DOLLS D Angie Nelson, Producer 83B – Photography, Color, Single A Archer Malmo Matt Rand, CD; Cat Albritton, Sr. Art Director; Randal Ford, Photographer

SILVER – ST. CHARLES BAY “ROCKPORT’S BEST” E 83B – Photography, Color, Single G H White Hat Agency Jim Strachan, Creative Director; Matt Carlsen, Creative Lead; Joseph Wagar, Art Director; Cody Hamilton, Photographer

BRONZE – KMFA ON KEY OFF BEAT GLORY F 83B – Photography, Color, Single B Archer Malmo Matt Rand, CD; Cat Albritton, Sr. Art Director; Randal Ford, Photographer

BRONZE – WALLPAPER PHOTOGRAPHY: WATERFALL G 83B – Photography, Color, Single Dell Blue David Eiben, Managing Director; Seth Perisho, Creative Director; Bryan Kuntz, Photographer; Megan Murray, Producer; Casey Anderson, Art Director; Tracy McGoldrick, Photo/CGI/Ex Producer

48 C D I J 49 ELEMENTS OF ADVERTISING ELEMENTS OF ADVERTISING

GOLD – BOUNTY OF EARTH A SILVER – CHIPOTLE INGREDIENTS REIGN GOLD – AIRFORCE.COM E 84 – Art Direction 88B – Music With Lyrics 91 – Interface & Navigation GSD&M GSD&M GSD&M Jay Russell, Chief Creative Officer; Marianne Malina, President; Tom Hamling, Jay Russell, Chief Creative Officer; Ryan Carroll, Group Creative Director; Scott Tom Gilmore, SVP Group Creative Director; Jeff Maki, VP Group Creative Group Creative Director; Tim Eger, Group Creative Director; Leigh Browne, Brewer, Group Creative Director; Matt Barker, Associate Creative Director; Phil Director; Cheyenne Gallion, Creative Director; Shannon Hollsten, Sr. Writer; Associate Creative Director/Copywriter; Barrett Michael, Associate Creative Davies, Associate Creative Director; Ryan Warner, Creatives; Chase Stevens, Derek Dollahite, Director of Experience; Norah Rudyk, VP Account Director; Director/Copywriter; Jon Williamson, Associate Creative Director/Art Director; Creatives; Jack Epsteen, Director of Production; Becky Carrel, Sr. Producer; Elizabeth Thompson, VP Strategy Director; Elissa Pate, Account Supervisor; Jack Epsteen, Director of Production; Sabia Siddiqi, Account Director; Brett Laura Busino, Production; Kate Blair, Production; Coley Platt, Accounts; Jodi Bethany Newman, Sr. Producer; Media Monks, Developer; Paul Gallardo, Meldrum, Account Supervisor; Lindsay Wakabayashi, Director of Business Bucciarelli, Accounts; Chelsea Ross, Accounts; Cat Snyder, Accounts; Maria A Executive Producer; Lisa Vallencia, Project Management Affairs; Andrew Teagle, Chief Strategist; Jennifer Billiot, Strategy Director Roepke, Project Manager; Jennifer Billiot, Kelly Grant Agency; Linda Nhan, Kelly Grant Agency; Kirk Kelly, House Special; Lourri Hammack, House Special; Karly Richter, House Special; Gee Staughton, House Special; Cam Williams, GOLD – AIRFORCE.COM F GOLD – BOUNTY OF EARTH :30 B House Special; Rex Carter, House Special; John Connolly, Future Perfect 92 – Responsive Design 84 – Art Direction GSD&M GSD&M Tom Gilmore, SVP Group Creative Director; Jeff Maki, VP Group Creative Jay Russell, Chief Creative Officer; Marianne Malina, President; Tom Hamling, BRONZE – KENDRA SCOTT “FRENCH RIVIERA” Director; Cheyenne Gallion, Creative Director; Shannon Hollsten, Sr. Writer; Group Creative Director; Tim Eger, Group Creative Director; Leigh Browne, 88B – Music With Lyrics Derek Dollahite, Director of Experience; Norah Rudyk, VP Account Director; Associate Creative Director/Copywriter; Barrett Michael, Associate Creative Arts+Labor Elizabeth Thompson, VP Strategy Director; Elissa Pate, Account Supervisor; Director/Copywriter; Jon Williamson, Associate Creative Director/Art Director; Amos David McKay, Executive Creative Director/Director; Maria Real, Bethany Newman, Sr. Producer; Media Monks, Developer; Paul Gallardo, Jack Epsteen, Director of Production; Sabia Siddiqi, Account Director; Brett Executive Producer; Sherman Johnson, Director of Photography; Stephanie Executive Producer; Lisa Vallencia, Project Management Meldrum, Account Supervisor; Lindsay Wakabayashi, Director of Business Noone, Producer; Cody Ground, Editor; Luke Top, Original Music Composer; Joe Affairs; Andrew Teagle, Chief Strategist; Jennifer Billiot, Strategy Director Malina, Colorist; Jonathan Spencer, Original Music Executive Producer BRONZE – ART CAN: STATE OF THE ARTS MAP G 97 – Data Driven Media SILVER – MCDONALD’S “OUR COFFEE STORY” C GOLD – CHIPOTLE INGREDIENTS REIGN LAUNCH TKO Advertising B D 85 – Cinematography 89 – Voiceover Raul Garza, Creative Director; Noe Perez, Digital Creative Director; Matt Arts+Labor GSD&M Jukam, Copywriter; Marisa Limon, Account Manager; Jenifer Sarver, Strategy; Amos David McKay, Executive Creative Director/Director; Maria Real, Jay Russell, Chief Creative Officer; Ryan Carroll, Group Creative Director; Scott mindPOP, Research; Frank + Victor Design, Development Executive Producer; Yuta Yamaguchi, Director of Photography; Kyle Cockayne, Brewer, Group Creative Director; Matt Barker, Associate Creative Director; Phil Director of Photography; Cody Ground, Editor; Lauren Sanders, Editor; Joe Davies, Associate Creative Director; Ryan Warner, Creatives; Chase Stevens, Malina, Colorist; Jesús Gerdel, Music Composer Creatives; Jack Epsteen, Director of Production; Becky Carrel, Sr. Producer; Laura Busino, Production; Kate Blair, Production; Coley Platt, Accounts; Jodi Bucciarelli, Accounts; Chelsea Ross, Accounts; Cat Snyder, Accounts; Maria GOLD – CHIPOTLE INGREDIENTS REIGN LAUNCH D Roepke, Project Manager; Jennifer Billiot, Kelly Grant Agency; Linda Nhan, 86 – Animation, Special Effects or Motion Graphics Kelly Grant Agency; Kirk Kelly, House Special; Lourri Hammack, House Special; GSD&M Karly Richter, House Special; Gee Staughton, House Special; Cam Williams, Jay Russell, Chief Creative Officer; Ryan Carroll, Group Creative Director; Scott House Special; Rex Carter, House Special; John Connolly, Future Perfect Brewer, Group Creative Director; Matt Barker, Associate Creative Director; Phil Davies, Associate Creative Director; Ryan Warner, Creatives; Chase Stevens, Creatives; Jack Epsteen, Director of Production; Becky Carrel, Sr. Producer; Laura Busino, Production; Kate Blair, Production; Coley Platt, Accounts; Jodi Bucciarelli, Accounts; Chelsea Ross, Accounts; Cat Snyder, Accounts; Maria E Roepke, Project Manager; Jennifer Billiot, Kelly Grant Agency; Linda Nhan, Kelly Grant Agency; Kirk Kelly, House Special; Lourri Hammack, House Special; Karly Richter, House Special; Gee Staughton, House Special; Cam Williams, House Special; Rex Carter, House Special; John Connolly, Future Perfect

BRONZE – YETI COOLERS: JIM SHOCKEY 88A – Music Without Lyrics STATIC WEST MUSIC Roberto Sanchez, Composer

50 C F G 51 STUDENT WORK STUDENT WORK

GOLD – LUND’S SWEDISH PANCAKE MIX SILVER – OPENTABLE E S01A – Packaging S07B – Campaign Shane Matula, Art Director; Sydney Bonner, Copywriter; Bart Cleveland, Lauren Nail, Copywriter; Heather Patterson, Art Director; Sean Labounty, Instructor at Job Propulsion Lab Instructor at The University of Texas at Austin

SILVER – CARIBOU PACKAGING A SILVER – ROSETTA STONE: BLEND IN BETTER F S01A – Packaging S07B – Campaign Sarah Pedregon, Designer; Luke Morgan, Copywriter; Bart Cleveland, Instructor A B Nathan Tamburello, Art Director; Amanda Whitehead, Copywriter; at Job Propulsion Lab Ryan Romero, Professor at The University of Texas at Austin

BRONZE – BITE WHISKEY CHOCOLATES B SILVER – PROTECT ALL YOUTH, TRUE COLORS FUND G S01A – Packaging S07B – Campaign Emily Gore, Designer; Holly Sterling, Professor at Texas State University Reema Kakaday, Art Director; Sam Hoffman, Copywriter; Ryan Romero, Lecturer at The University of Texas at Austin

GOLD – PAGODA POP MALL DISPLAY OYSTER C S01B – Point of Purchase Emily Spellmann, Art Director; Sydney Bonner, Copywriter; Bart Cleveland, Instructor at Job Propulsion Lab

GOLD – COZY CAMOMILE HELP YOU SLEEP D S07B – Campaign Andres Sanchez; Rene Gonzalez, Model; Xavier Durand, Model; Will Chau, Instructor at Austin Creative Department

C F

52 D E G 53 STUDENT WORK A STUDENT WORK Declaration LibertY Your SILVER – BARBASOL SPREAD A SILVER – HALF PRICE BOOKS E S07B – Campaign S07B – Campaign Sara Lopez, Art Director; Julia Waicberg, Copywriter; Sean LaBounty, Lecturer Heather Patterson, Art Director; Mason Waters, Copywriter; Sean Labounty, at The University of Texas at Austin Instructor at The University of Texas at Austin

SILVER – THE CONTAINER STORE B BRONZE – SMITHSONIAN: MORE THAN NOW F S07B – Campaign S07B – Campaign It's a Free Country. shave Accordingly. IT'S A FREE COUNTRY. shave Accordingly. Ryan Ladd, Art Director; Austin Couillard, Art Director; Ryan Romero, Portfolio A E Sophia Kollaja, Copywriter; Sara Lopez, Art Director; Sean LaBounty, Instructor II Professor; Sean Labounty, Instructor at The University of Texas at Austin at The University of Texas at Austin

SILVER – AUDIBLE.COM C BRONZE – S’WELL BOTTLES G S07B – Campaign S07B – Campaign Laurel Lunsford, Art Director; Lauryn Tillery, Art Director; Matt McCutchin, Claire Glover; Mason Waters; Sean LaBounty, Instructor at The University of Instructor at The University of Texas at Austin Texas at Austin

SILVER – TRAVEL CHANNEL D BRONZE – REVOLAR: BY HER SIDE H S07B – Campaign S07B – Campaign Claire Glover, Copywriter; Heather Patterson, Art Director; Sean LaBounty, Sophia Kollaja, Copywriter; Connor Gleim, Art Director; Chad Rea, Instructor at Instructor at The University of Texas at Austin The University of Texas at Austin

BRONZE – NUTRIBULLET: MAKE FOOD SUPER I S07B – Campaign Ryan Ladd, Art Director; Rachel McEuen, Art Director; Ryan Romero, Portfolio II Professor; Sean Labounty, Instructor at The University of Texas at Austin

BRONZE – SIGGI’S YOGURT J

Revolar is a wearable personal safety device that S07B – Campaign GATEWAY TO THE ATLANTIC SINCE 1128. lets you be by her side even when she’s away from home. With the press of a button, she can discreetly SEE THIS ICONIC PORTUGUESE BRIDGE AND MORE AT THE TRAVEL CHANNEL A WORLD’S-EYE VIEW alert you when she feels unsafe and let you and others know her location. Daniel Kapilivsky, CW/AD; Sara Lopez, AD; Sean Labounty, Instructor at The F G H University of Texas at Austin

BRONZE – LAFFY TAFFY: IT’S A STRETCH K S07B – Campaign Nathan Tamburello, Mary Grace Ewald; Ryan Romero, Professor at The University of Texas at Austin

HOME TO THE STATUE OF LIBERTY. 3 OF THEM, ACTUALLY. SEE MORE OF PARIS, FRANCE AT THE TRAVEL CHANNEL A WORLD’S-EYE VIEW 54 B C D I J K 55 STUDENT WORK STUDENT WORK

Seatback Etiquette

SILVER – QUINN: THE SIMPLE WAY A 1 2 3 GOLD – MATCH.COM G S08B – Campaign S12 – Website, Desktop or Mobile Ian Lindsey, Copywriter; Gina Senese, Art Director; Bart Cleveland, Instructor at Julia Waicberg, Copywriter; Mariah Dempsey, Art Director; Kat Akin, Art Job Propulsion Lab Director; Sean Labounty, Professor atThe University of Texas at Austin

BRONZE – AMTRAK: STAY GROUNDED B GOLD – SHAVE YOUR NO-SHAVE SOCIAL CAMPAIGN S09B – Campaign S13B – Campaign

Kelsey Boylan, Copywriter; Preethi Balakrishnan, Art Director; Matt McCutchin, I Ian Simoneaux, Art Direction/Designer; Marlee Ingham, Copywriter; Bart Instructor at The University of Texas at Austin Cleveland, Instructor at Job Propulsion Lab G

BRONZE – BARBASOL WILD POSTING C SILVER – TURTLE WAX: GET DARKER H S10A – Outdoor Board, Flat or 3D S13B – Campaign Sara Lopez, Art Director; Julia Waicberg, Copywriter; Sean LaBounty, Lecturer Kelsey Boylan, Copywriter; Jacqueline Byrne, Art Director; Matt McCutchin, at The University of Texas at Austin Instructor at The University of Texas at Austin Stay grounded. Elbow room. Also knee room. A B

BRONZE – BARBASOL BILLBOARD D SILVER – VALSPAR VIRTUAL PAINTER APP I S10A – Outdoor Board, Flat or 3D S14 – App, Mobile or Web-Based Sara Lopez, Art Director; Julia Waicberg, Copywriter; Sean LaBounty, Lecturer Laura Lee Jaeckle, Art Director; Sydney Bonner, Copywriter; Bart Cleveland, at The University of Texas at Austin Instructor at Job Propulsion Lab

SILVER – BEHIND THE SEAMS E BRONZE – HOME DEPOT MAKE IT MINE APP J S10C – Campaign J S14 – App, Mobile or Web-Based Daniel Kapilivsky, CW/AD; Jacqueline Byrne, CW/AD; Thanh Ly, AD; Chenglei Ian Simoneaux, Art Director; Dannelle Duong, Strategic Planner/Copywriter; Wu, Motion; Brent Ladd, Instructor at The University of Texas at Austin Bart Cleveland, Instructor at Job Propulsion Lab

C

BRONZE – LEGO PLAYBOX PRINT CAMPAIGN F BRONZE – NETFLIX WELL OF MISFORTUNE K S10C – Campaign S15A – Web Banner Ads or Website Takeovers Brandon Jessee, Copywriter; Shane Matula, Co-Art Director; Emily Spellmann, Gabe Guerra, Copywriter; Shane Matula, Art Director; Bart Cleveland, Instructor Co-Art Director; Bart Cleveland, Instructor at Job Propulsion Lab at Job Propulsion Lab

GOLD – LEGO RACIAL TOLERANCE BRONZE – THE CONTAINER STORE M S11B – Campaign S19A – Single Andres Sanchez; Max Martinez, Model; Karina Guerrero, Model; Will Chau, Ryan Ladd, Art Director; Austin Couillard, Art Director; Ryan Romero, Portfolio Instructor at Austin Creative Department II Professor; Sean Labounty, Instructor at The University of Texas at Austin

D K

56 E F H M 57 Limited Edition Artist Series We would ask arrsts with a very dissnct visual style to design styles for the circle air mullplier models. Then, for a limited me, we would offer these air mullpliers as an alternaave to the simple, minimalist models that Dyson is famous for.

STUDENT WORK Steven Harrington Jackson Pollock Keith Haring STUDENT WORK

GOLD – OPENTABLE: ACQUIRE TASTES A SILVER – DYSON AIR MULTIPLIERS E S21 – Consumer Campaign S21 – Consumer Campaign Nathan Tamburello, Emily Lahourcade; Ryan Romero, Professor at The Reid Womack, Art Director; David Resnick, Art Director; Sean LaBounty, University of Texas at Austin Instructor at The University of Texas at Austin fans of art.

SILVER – LUND’S SWEDISH PANCAKES CAMPAIGN B SILVER – LAND ROVER: THE CRAZY FAMILY F S21 – Consumer Campaign S21 – Consumer Campaign

perfecting the art of fans. Shane Matula, Art Director; Sydney Bonner, Copywriter; Bart Cleveland, E Ian Lindsey, Copywriter; Gina Senese, Art Director; Bart Cleveland, Instructor at Instructor at Job Propulsion Lab Job Propulsion Lab

SILVER – THE NEW YORKER: KNOW IT ALL C SILVER – LEGO PLAYBOX INTEGRATED CAMPAIGN G S21 – Consumer Campaign S21 – Consumer Campaign Sandy Sanchez, Copywriter; Mason Waters, Copywriter; Sean LaBounty, Emily Spellmann, Art Director/Designer; Brandon Jessee, Copywriter; Shane Professor at The University of Texas at Austin Matula, Art Director/Designer; Bart Cleveland, Instructor at Job Propulsion Lab

A

SILVER – PAM CAMPAIGN D BRONZE – ESCAPOLOGY: THE LIVE ESCAPE ROOM H S21 – Consumer Campaign S21 – Consumer Campaign Nicole Lewis, Art Director; Hannah Dobbs, Art Director; Matt McCutchin, Ryan Ladd, Art Director; Hector Jamesson, Copywriter; Sean Labounty, Portfolio Lecturer at The University of Texas at Austin III Professor/Instructor at The University of Texas at Austin

BRONZE – HERE’S TO ANYWHERE I F S21 – Consumer Campaign enamor your peers with your newfound knowledge David Resnick, Art Director; Ryan Ladd, Art Director; Sean Labounty, Professor at The University of Texas at Austin of martin klimas’ hypothetical soundwave photography.

Know it all. PAM PARTNERSHIP WITH PYREX

B G

App Integration Here’s to anywhere This is a built-in game to the Skyscanner app that lets you explore flights in a fun way.

v

You hit Casablanca, Morocco Casablanca, Morocco 3.28 $655 – March 17-23

$709 – May 10-31

Throw again $711 – April 6-15

Throw the dart on the spinning globe If you’re interested in where you land, Explore the best priced options from C D H I against the wind resistance. Land on a city that check out the flight options. where you want to fly from. Easily save flight 58 you could fly to from where you are. options as you play. 59 Microsite - Move On Beyond

On this microsite hosted by Bed Bath & Beyond, people can create fake petitions for their friends to move on from items in their life. Have they broken up with their girlfriend and need to ditch the framed pictures together? Let them know that you think they should move on. Visitors will create their own petitions and then link with their Facebook so that their moveon.beyond.org petition can be sent via Facebook Messenger to the person who needs to move on. The receiver will be sent a link to the website where they could see their petition and find links to replacement products on Bed Bath & Beyond’s website.

STUDENT WORK Creating the Petition Receiving the Petition STUDENT WORK

Move On BEYOND Move On BEYOND

A 1 Who’s the target of your petition? F BRONZE – BED BATH & BEYOND: MOVE ON Move on from that ugly futon. You SILVER – THE LAUGHING COW CHEESE WEDGES Find your target on Facebook > don’t live in a bachelor pad anymore! S21 – Consumer Campaign OR S22 – Integrated Brand Identity Campaign Invite via Email > PETITION BY: Yusof Williams PETITION SIGNED BY: Marc Benson, Jimmy Wales, Sophia Kollaja, Copywriter; Dani Muñoz, Art Director; Chad Rea, Instructor at 2 Start your petition! see more... Nicole Lewis, Art Director; Katherine Kish, Art Director; Matt McCutchin, WHAT DO THEY NEED TO MOVE ON FROM? Move on to something better The University of Texas at Austin That ugly futon Instructor at The University of Texas at Austin WHY DOES IT GOTTA GO?

You don’t live in a bachelor pad anymore!

3 Invite friends to sign!

Invite friends on Facebook > BRONZE – PAGODA INTEGRATED CAMPAIGN B OR PREVIEW Find it at BedBathandBeyond.com > GOLD – SMITHSONIAN: MORE THAN NOW G Invite via Email > PETITION S21 – Consumer Campaign S23 – Copywriting

Laura Lee Jaeckle, Art Director/Copywriter; Gina Senese, Art Director/ A B Sophia Kollaja, Copywriter; Sara Lopez, Art Director; Chad Rea, Instructor Copywriter; Dannelle Duong, Planner; Bart Cleveland, Instructor at Job SHOWERSHOWER BEER BEER KITS KITS BED BATH & at The University of Texas at Austin addingadding one one small small step step into into your your routine routine can can elevate elevate your your man man-shower-shower.BEYOND. bulldogbulldog is ischampioning championing the the sacred sacred practice practice of of the the shower shower beer beer through through a apick pick-and-and-mix-mix beer beer + +bulldog bulldog retail retail experience experience. . Propulsion Lab makemake your your own own shower shower-worthy-worthy six six-pack-pack while while also also treating treating your your mug mug to to what what it itdeserves deserves. .

GOLD – DEKLINE IDENTITY GUIDE H BRONZE – BULLDOG SKINCARE FOR MEN: NO BULL C S24 – Logo Design S21 – Consumer Campaign Get Perspective Laura Lee Jaeckle, Art Director/Designer; Bart Cleveland, Instructor at Job “My flight was delayed Sophia Kollaja, Copywriter; Claire Glover, Art Director; Sean LaBounty, by 30 minutes.” Propulsion Lab Instructor at The University of Texas at Austin

BRONZE – LEGO PLAYBOX LOGO I BRONZE – U.S. NATIONAL PARK SERVICE CAMPAIGN D S24 – Logo Design S21 – Consumer Campaign Emily Spellmann, Co-Art Director/Designer; Brandon Jessee, Copywriter; Clara Patt, Art Director; Nicole Lewis, Art Director; Hannah Dobbs, Art Director; Shane Matula, Co-Art Director/Designer; Bart Cleveland, Instructor at Job Matt McCutchin, Lecturer at The University of Texas at Austin Propulsion Lab

C D F G GOLD – EARNEST & FRIENDS E SILVER – LEGO PLAYBOX STATION J S22 – Integrated Brand Identity Campaign S31 – Digital Creative Technology U.S. National Parks OOH Emily Gore, Art Director/Copywriter; Holly Sterling, Professor at Texas Emily Spellmann, Art Director/Designer; Brandon Jessee, Copywriter; Shane ShowerShower Beer Beer Kits.indd Kits.indd 1 1 12/7/1612/7/16 7:52 7:52 PM PM Ads placed inside airport jetways that play ambient nature noises State University Matula, Art Director/Designer; Bart Cleveland, Instructor at Job Propulsion Lab

BRONZE – HOME DEPOT MAKE IT MINE APP K S31 – Digital Creative Technology Ian Simoneaux, Art Director; Dannelle Duong, Strategic Planner/Copywriter; Bart Cleveland, Instructor at Job Propulsion Lab

H I

60 E J K 61 BE A PROFESSIONAL ART KID

VANELY GUTIERREZ PHOTOJOURNALIST

LEARN HOW YOU CAN GET INVOLVED. MAKE A DONATION TODAY. E4YOUTH.ORG Tonight we hang out with DON’T BE CONTENT Austin’s biggest dream-chasers. WITH YOUR CONTENT Tomorrow we hangover with them.

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R E S S Y O A D D U R

EARLY.

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TALENT THE OPERA, SYMPHONY AND BALLET HAVE BEEN SUPPORTED FOR GENERATIONS. AND HAS AWARDED $500,000 TO AUSTIN BANDS IN JUST THREE YEARS.

JOIN BLACKBL FRET AND BECOME A PATRON OF LOCAL MUSIC. NOMINATE THE BANDS YOU LOVE, GET ACCESS TO OVER 30 EVENTS A YEAR AND AWARD GRANTS AT OUR ANNUAL BLACK FRET BALL.

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WE ARE GCF . WE MAKE THINGS BETTER. Congratulations to all tonight’s winners...

Yes. We’re known for our custom and rental exhibits.

But did you see our trophy on the Super Bowl set? Or our spaceship in the Austin airport? Or our San Antonio ...now back to work. Spurs showroom?

Imagecraft Exhibits is more than exhibits. We’re museums. We’re Design Centers. We’re retail fixtures and custom projects that just need a good home.

Call us today.

MORE THAN EXHIBITS. (BUT DARN GOOD EXHIBITS…) event production - audiovisual services - design [email protected] 888.836.8442 www.ImagecraftExhibits.com www.atomicpicnic.com BUILDING AUDIENCES CROSS DEVICE RICH DATASETS SUPPLY QUALITY ACTIONABLE CAMPAIGN INSIGHTS FOR BRANDS CAMPAIGNS & VIEWABILITY ANALYTICS / ATTRIBUTION